I’ve recently reached a place where everything feels super busy. Even though we’re still in a pandemic and I’m not traveling like I used to... The post What to do when everything feels busy appeared first on Credo.

CredoCast – Credo

What to do when everything feels busy

When I come across service businesses, especially agencies, that are struggling to grow it’s usually because processes are not in place to allow them to... The post Why you need processes for your business (especially sales) appeared first on Credo.

Why you need processes for your business (especially sales)

I hear from way too many service businesses who haven’t raised their rates in way too long. Some of them, their teams are even begging... The post Why you should raise your prices appeared first on Credo.

Why you should raise your prices

Is your service business optimized for profitability? Do you know where you are making money and where you are bleeding money? Making the agency model... The post How to optimize your agency for profitability – Marcel Petitpas from Parakeeto appeared first on Credo.

How to optimize your agency for profitability – Marcel Petitpas from Parakeeto

It’s not every day you get to interview the former CEO of a publicly traded company, and it’s definitely not every day that this CEO... The post How to do layoffs well, from the CEO whose company laid me off appeared first on Credo.

How to do layoffs well, from the CEO whose company laid me off

I recently almost triggered an avalanche when backcountry skiing near Breckenridge. In reflecting back on it, it taught me an important business lesson too. Apologies... The post What almost triggering an avalanche taught me about business appeared first on Credo.

What almost triggering an avalanche taught me about business

Are you constantly being asked for services that you don’t offer but do not have a great place to send them? If so, then this... The post How to sell services work that partners deliver appeared first on Credo.

How to sell services work that partners deliver

Have you ever been speaking with a prospective customer but along the way they started disengaging or not really understanding what you are talking about?... The post The power of storytelling in marketing and sales appeared first on Credo.

The power of storytelling in marketing and sales

One question I’ve been asked a few times is why marketing firms get fired. And really, it’s not super complicated but what I’ve observed over... The post The three most common reasons why marketing firms get fired appeared first on Credo.

The three most common reasons why marketing firms get fired

We’re back with a brand new Credo Podcast episode! I took a few months off from recording these because my daughter arrived in mid-April 2019... The post How to sell marketing retainers (podcast) appeared first on Credo.

How to sell marketing retainers (podcast)

If you’re doing sales for a service business, having a locked down sales process is going to save you a ton of time, a ton... The post The one email you’re probably not sending appeared first on Credo.

The one email you’re probably not sending

In late 2016 I was struggling in my business. It had grown from $3k/mo in March to $15k/mo in December, but I was working a... The post Why I’ve spent $70k on coaches since 2016 appeared first on Credo.

Why I’ve spent $70k on coaches since 2016

Psychological triggers. Discovery calls. Pain points. Active listening and getting internal stakeholders to be your internal influencers and sales champions when selling enterprise deals. Hopefully... The post Serve Don’t Sell with Liston Witherill appeared first on Credo.

Serve Don’t Sell with Liston Witherill

Make sure to subscribe on iTunes or Spotify for a new episode every Thursday! A couple of months ago, I was on an airplane in Portugal... The post When and how to ask your clients for testimonials and case studies appeared first on Credo.

When and how to ask your clients for testimonials and case studies

Are you struggling to close enough of the leads you’re receiving into business? While some marketers just get referral business and can close those with... The post Four reasons why you’re not closing enough work appeared first on Credo.

Four reasons why you’re not closing enough work

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CredoCast – Credo

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