In this episode, we interview Kevin Guest, CEO of USANA who gets personal and shares the things that have helped him become both an inspirational and successful business leader. We get a glimpse into how behavioral insights has become an important part of his routine to better communicate with his company's leaders who are driving stellar results.  We also get insights into how important positive customer and distributor relationships are for a brand, some personal experiences playing the guitar at the Grand Ole Opry and the unique experience that inspired authoring his new book: All The Right Reasons.

DirecTech Labs

DirecTech Labs Interviews USANA CEO Kevin Guest

Asma Ishaq joins DirecTech Labs Podcast Series to provide her thoughts on customer-centric core values and the importance of adapting to shifting paradigms in the direct selling channel. Click to read or listen to the interview. 

Asma Ishaq, CEO of Modere: Direct Selling and caring about our people

In this episode, DirecTech Labs interviews Paul Jarvis, COO of The Juice Plus+ and chairman of Seldia. Paul shares his thoughts on the future of the gig economy and the real role of a direct selling company. He also talks about initiatives taken by Seldia and DSA. Click to read or listen to the interview

Paul Jarvis, COO of Juice Plus + and Chairman of Seldia: Direct Selling and the Gig Economy

Although pricing is the key to higher profits, setting the right price for a product or a service is often underestimated or left to chance, which leads to missed opportunities. As a remedy, sophisticated tools for pricing analytics & research have been developed, focusing on cost analysis, historical data and competitor’s pricing. Atenga Insights’ founder Per Sjöfors was already an established pricing expert when he saw a gap in the industry. Combining world-class proprietary tools with deep market experience, he developed a ground-breaking method for predictive pricing which is fast, accurate and highly actionable. [source: Atenga.com] He joins DirecTech Labs today to talk about his method to obtain the optimal price that will generate higher sales and profit.

Atenga founder Per Sjöfors talks finding the price that will generate higher sales and profit

With 20 years’ experience, Ryan Napierski is a veteran of the direct selling industry. Since joining Nu Skin in 1995, Ryan has held multiple positions of influence including, most recently, president of global sales and operations. He has also served in multiple positions internationally including president of Nu Skin’s North Asia region and president of Nu Skin Japan. DirecTech Labs CEO Michel Bayan caught up with Ryan to ask him a few questions about innovation, business, regulations, competitors and more.

DirecTech Labs Interviews Nu Skin President Ryan Napierski

 Data analysis and the operational shifts that come along with it are changing the way direct selling companies are interacting with their customers and field. In this second installment of our series ‘Executive Perspectives’, we've taken snippets of various interviews and cut them together, sharing the perspectives of : James Rosseau, Chief Commercial Officer of LegalShield Jennifer Burn, Partner at Quesnays Lori Bush, Former CEO of Rodan & Fields Kris Shenk, CIO of Cabi Clothing 

Executive Perspectives Part 2: The Power of Data for Direct Selling

This is the first in a series of podcasts where we're aggregating multiple conversations with different world class direct selling executives around a single topic and this one is about technological unemployment, an idea that AI, automation and robotics are beginning to take away more jobs than they create. This is a phenomenon that is transforming the future of how people work. In this conversation you'll hear from: Traci Lynn, Founder & CEO of Traci Lynn Jewelry Al Bala, CEO of Mannatech Mark 'Bouncer' Schiro, Chariman of Stream Energy Jared Richards, Former President of Jamberry Kris Shenk, CIO of CAbi 

Technological Unemployment

Visionary business leader and President & CEO of Princess House, Connie Tang joins The SourceDS podcast to discuss her leadership style and diversity as a crucial dimension for productivity, innovation and growth opportunities. Under her direction, Princess House underwent a brand refresh focused on the understanding that diversity and inclusion are not a "nice to have”, they are just good business.  We also cover: Growing up in an immigrant family The power of diversity in Corporate and the Field Application of agility and accountability Women in leadership positions Integrity and empowerment 

DirecTech Labs Interviews Connie Tang, President of Princess House

On the DirecTech podcast, Michel Bayan interviews notable CEOs, executives and other thought leaders with a focus on the global direct and social selling channel. Michel is CEO and co-founder of DirecTech Labs (www.DirecTechLabs.com), a data science company helping direct selling companies and suppliers leverage artificial intelligence to turn their data into dollars. He is also an advisory board member to several tech companies outside of direct selling.

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