What does it take to build a real-world customer journey?  After reading a well-known source that claimed that people "don't just wake up and decide to buy," Matt takes issue with the formulaic and template-driven journey. Because people really do wake up and buy things without traveling the marketer's well-planned journey. Mary Czarnecki joins in to provide practical advice about the development and considerations of building realistic and usable customer journeys. Learn more about your ad choices. Visit megaphone.fm/adchoices

Endless Coffee Cup

Do You Have A Realistic Customer Journey?

Multiculturalism is not just a good idea in marketing, but good practice in life to understand and relate to the rich experiences brought by other cultures. In marketing, we can be very tone-deaf with messaging if we haven't considered or researched our message with other cultures and their values.  Understanding the needs, attitudes, and values of others enables you to create, market, and build a better product for a wider audience. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Rich Value of Multiculturalism

Greg Jarboe joins Matt to talk about the "undervaluing" of SEO. Both long-time experts see search engines providing the bulk of visits to websites through analytics. Yet, despite the evidence, companies are spending more and applying more resources to social media and new unproven platforms! Learn more about your ad choices. Visit megaphone.fm/adchoices

Why is SEO so Undervalued?

Stéphane Hamel has given data and privacy a lot of thought, If you are concerned about data and privacy issues, then listen in as Stéphane outlines critical ownership issues of data and the consumer expectation of privacy. In the last half of the show, Matt and Stéphane discuss the problems with Google's G4 Analytics rollout and development. Does Google really know their audience? Learn more about your ad choices. Visit megaphone.fm/adchoices

Privacy, Data Ownership, & Google Analytics

Mary Czarnecki joins me to talk about issues that marketers face. As we both train for the Association of National Advertisers, we see a lot of similar issues in marketing departments across the spectrum. We've found that most of the problems are not unique! In fact, the vast majority of problems, frustrations, and difficulties are universal experiences. So lay back on the couch with a cup of coffee and listen in to a bit of therapy. Things will get better! Learn more about your ad choices. Visit megaphone.fm/adchoices

Therapy for Marketers

Google’s new update hit in May, Core Web Vitals or Page Experience. This update focuses more on technical aspects of the site than content. However, at the same time, Google discontinued AMP, in which publishers had to invest heavily to maintain their presence in the search results. These changes will strain the Google-publisher relationship even further. Even more, because of the technical nature of the update, many businesses are simply unable to do much to accommodate this. Either legacy code that can’t be changed or 3rd party Content Management Systems that all have their own nuances, it is mainly on them to accommodate this update.  But is Google's influence waning? Many signs point to an industry that is tired of being forced to react to Google's decisions and whims. Learn more about your ad choices. Visit megaphone.fm/adchoices

Google's Page Experience Algorithm Update

T. Osinubi joins Matt to work through some of these myths, as they attempt to explain the reasoning behind them, and whey they don't work. They make a few attempts to consider why these myths might be still alive, but in the end they do what they do best and provide common sense views about how to optimize and develop websites for rankings. Learn more about your ad choices. Visit megaphone.fm/adchoices

6 SEO Myths that Won't Go Away

What can we, as modern marketers and advertisers leaning into the 21st century, learn from Ancient philosophy? We have a lot to learn, according to Industrial Philosopher, Christina DiGiacomo. With 20 years in advertising and 10 years studying Practical Philosophy, she brings a fresh approach from history to solving the many issues that we face today. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ancient Philosophy and Modern Marketing - What Can We Learn?

Matt interviews Mark Schaefer about his recent article, "Emphasis on celebrity over authority is blowing up influencer strategy." Mark explains how influencers are made up of the top tier of celebrities, then the next tier of authorities or content experts. Finally, the "minor leagues" which is made up of aspiring influencers. However, aspiring influencers are adept at curating their celebrity, but not their expertise or authority in any specific content. Will this limit their commercial viability or the ability of an advertiser to find a relevant partner? Learn more about your ad choices. Visit megaphone.fm/adchoices

Influencer "Minor Leagues" - Celebrity Over Authority

Matt Bailey talks with linguist and educator, Norah Jones about the importance and value of learning to ask questions. Questions enable us to give voice to our curiosity and “tap into humanity.” Unfortunately, in too many environments (home, school, work) we are discouraged from asking questions, as they delay meetings, challenge assumptions, or create additional work. Questions can be seen as disruptive or challenging, yet they create clearer definitions, develop learning and understanding, and enable innovative approaches to solve problems. Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Ask Good Questions

John Marshall joins Matt to follow up on his previous appearance on Endless Coffee Cup, where he talked about his new book, Free is Bad. They talk about the reception of the book and the prevailing opinions about online privacy. John shares about his upcoming series of videos, “Can I Trust It?” which brings up another line of discussion about the value of trust in the Digital Economy. With social media suffering failures, hacks, scrapes, and investigations weekly, how do you know who or what to trust? Learn more about your ad choices. Visit megaphone.fm/adchoices

Trust and the Digital Economy

Many in the digital marketing industry think that a formal education is unnecessary. T. Adeola Osinubi not only disagrees with that thought but is also taking action to remedy the situation.  In his book, Straight Outta Context, he explains how he was taken in by bad actors who were more than happy to take his money and teach outdated, questionable and even dangerous techniques to gain rankings in Google.  It wasn’t until he enrolled into a degree program that he learned the marketing principles, formal approaches, and industry best practices. He now teaches others not to be taken in by the “just Google it” crowd as an alternative to education. Learn more about your ad choices. Visit megaphone.fm/adchoices

Is Education Necessary for Digital Marketing?

Matt and Ashley evaluate the beginner advertiser experience on Google Ads. Called "Smart Campaigns," new advertisers signing up for Google Ads search ads are being treated to a “training-wheel” experience, according to Matt. Matt and Ashley look at the set-up process through the eyes of a new advertiser and find too many areas where the instructions are unclear, incomplete, or simply unavailable.   So why are new advertisers being forced into this format? It has everything to do with Google’s machine learning. To start their Smart Campaign, advertisers must allow Google to make changes to their ad headlines, ad copy, keywords, and keyword matching. Google is striving to make the ad experience purely automated, but it doesn’t seem ready for prime time just yet. Learn more about your ad choices. Visit megaphone.fm/adchoices

Google's "Smart Campaigns" Aren't So Smart

Jason Falls joins Matt to discuss the power of influence in marketing, rather than the emphasis on influencers. Most of what is called influencer marketing misses the mark, according to Jason, as it focuses on the wrong things.  Gaining partners that align with your message and your objectives are much more important. Jason points us in the right direction with his 4 methods of creating and measuring influence from his latest book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand. Learn more about your ad choices. Visit megaphone.fm/adchoices

Influence, Not Influencers

Endless Coffee Cup is a weekly discussion of marketing news, culture and media for our complex digital lifestyle. With a wide range of marketing topics, we bring insights beyond the headlines, and a challenge to "ask why." Hosted by Matt Bailey, CEO & Founder of SiteLogic.

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Endless Coffee Cup

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