Coming off the heels of Adweek's 2021 Convergent TV Summit we're joined by Adweek's streaming editor, Kelsey Sutton, to discuss the TV and streaming landscape as we enter the final months of 2021 and look forward towards 2022.

Yeah, That's Probably an Ad

247 - The State of Streaming

Sustainability is a leading topic of conversation across all industries today—and the advertising and marketing industry is no exception. On this episode of 'Yeah, That's Probably an Ad,' we're joined by Kathryn Lundstrom to discuss the trends she's seen in sustainability since taking on the role as Adweek's sustainability reporter.

246 - Solving the Sustainability Puzzle

Which agencies were able to not only survive—but thrive—amidst the Covid-19 pandemic. Adweek presents our third-annual Fastest Growing Agencies list. We're joined by AgencySpy editor Kyle O'Brien and agencies reporter Emmy Liederman to discuss.

245 - The 75 Fastest Growing Agencies

With the passing of Cliff Freeman, father of "Where's the Beef?" and many other classic ads, we spoke to Droga5 creative director Lauren Ferreira about the experience of starting her career at his agency. 

Bonus: Learning From an Icon

Often, the Latinx community in the U.S.—especially when they are first-generation—face identity issues in terms of holding on to their roots while also working towards assimilation and success in America. This issue spans across various components in one’s life–education, career success, parenting/family, etc. On this episode of Yeah, That’s Probably an Ad we’ve invited a few members of the Adweek community to join in a candid conversation focused on how the role of identity plays out in the careers of the Latinx Community and spills into personal life as well.

244 - Celebrating Hispanic Heritage Month

In Starburst's 2007 commercial, "Bus Station," we were introduced to a new character — the little lad who loves berries and cream. Recently, the spot has seen a surprise resurgence on TikTok, prompting new remixes of the character's repetitive song and marionette-like dance. On this episode of 'Yeah, That's Probably an Ad,' we're joined by Adweek's director of audience engagement Jess Zafarris to discuss the ad's surprise comeback.

243 - The Little Lad Who Loves Berries and Cream

Every year, Adweek recognizes the best and brightest executives working in marketing with our Brand Genius Awards. As a part of the awards, we also honor one Brand Save recipient, our annual recognition of standout work in the nonprofit sector. This week on 'Yeah, That's Probably an Ad', we're discussing the winner of Adweek's 2021 Brand Save award, The Trevor Project. 

242 - Honoring The Trevor Project

On this episode of 'Yeah, That's Probably an Ad,' we're joined by Adweek senior editor Robert Klara to discuss the history of celebrity endorsements and whether a stigma still remains around celebrities appearing in ads.

241 - Shedding the Stigma Around Celebrity Endorsements

 McDonald's kicked off it's "famous orders" campaign with a pre-Super Bowl spot in 2020. However, it wasn't until Travis Scott's meal that things really took off. Since then, we've seen famous orders from J Balvin, BTS, and most recently Saweetie. Adweek's David Griner and Shannon Miller are joined by audience engagement editor Jess Zafarris and commerce reporter Emmy Liederman to chat about their favorite (and least favorite) of the famous orders meals, the consumer response to and success of each, and whose famous orders they'd like to see next. 

240 - Ranking the Celebrity McDonald's Meals

 The alcohol industry has undergone a lot of change over the past few years. From established beer brands that now pull in most of their revenue from hard seltzer sales to the rise of a huge swath of flavored malt beverages and ready-to-drink cocktails (and even NFTs), it's hard to keep up with an industry moving at such a rapid pace. Luckily, we have two industry experts to get you up to speed on everything you need to know about all of these developments. On this episode of "Yeah, That's Probably an Ad," we're joined by Samer Khudairi, Adweek freelance writer and organizer of the Barrel and Flow beer festival, and Adweek senior editor T.L. Stanley, to chat about the crowded alcohol landscape. 

239 - Is Hard Seltzer Here to Stay?

 HBO Max debuted on May 27, 2020 as a relatively late entrant in a crowded streaming landscape. However, over it's first 14 months, it has proven itself to be worthy of the $14.99 per month it charges users (or $9.99 for the ad supported tier). This week, we're joined by Adweek's streaming editor, Kelsey Sutton, to discuss all things HBO Max and how it stacks up against the other players in the streaming wars. 

238 - HBO Max — 14 Months Later

 This week on "Yeah, That's Probably an Ad," we're joined by Adweek's U.K. bureau chief, Stephen Lepitak, to discuss how agency J. Walter Thompson was hit with — and lost — a lawsuit about discriminating against men. Plus, a conversation with Adweek's TV editor, Jason Lynch, about the current state of Olympics viewership. 

237 - What Led to JWT's Discrimination Case?

 In the wake of successful first fully-crewed flights by Richard Branson’s Virgin Galactic and Jeff Bezos’ Blue Origin, the future of commercial, recreational space travel is coming into view. On today’s episode, U.K. bureau chief Stephen Lepitak is joined by founding partner, chairman and creative director of Beattie McGuinness Bungay, Trevor Beattie, who himself has a ticket to be aboard one of Virgin Galactic’s first flights. Plus, a conversation with Adweek editors Ronan Shields and Lucinda Southern about Adweek’s NexTech event. 

236 - How to Market Commercial Space Travel

In the past two weeks, we’ve seen a handful of brands embracing publicity stunts. There’s mac-and-cheese ice cream from Kraft and Van Leeuwen, and soup-inspired swimsuits from Panera. On this episode of Yeah, That’s Probably an Ad, we’re joined by Peter Mountstevens, chief creative officer at U.K.-based agency Taylor Herring, to chat about the history of the publicity stunt, the art of getting it right, and some of the recent campaigns making headlines.

235 - The Art of the Publicity Stunt

In recent days, the conversation around ongoing sexism and harassment in the ad industry has once again been brought to the forefront thanks to Zoe Scaman’s revelatory piece, “Mad Men. Furious Women.” The essay recounts both her own horrific encounters over the course of her career in advertising and similar experiences shared anonymously by other women in the industry. The exposé has since been followed up by an unyielding declaration that promises a reckoning that will not only hold abusers accountable, but will also escalate harmful incidents beyond the confines of individual agencies. Zoe Scaman, founder of U.K.-based strategy firm Bodacious, joins us on this episode of “Yeah, That’s Probably an Ad” to discuss her powerful piece, the industry’s response to it and the building blocks necessary to chart a productive path forward.

234 - Mad Men. Furious Women.

Join the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media and technology.

hubhopper

Yeah, That's Probably an Ad

hubhopper