In this episode I’ll be sharing with you three main tactics you can consider using or implementing for your clients to help gain a clearer insight into your audience backed up by real data. And let me tell you, there’s a saying that goes something along the lines of  “The data never lies” and this couldn’t be more true for an online video strategy. https://engagevideomarketing.com/survey (Complete the Super Duper Annual Engage Video Marketing Community survey, and get a chance to win one of 3 x $50 Amazon gift cards, EVM ‘lead with value’ t-shirts, or the chance for some 1:1 coaching with me.) If you found this episode of value I’d love for you to reach out and let me know on instagram @engage_ben or email podcast@engagevideomarketing.com Support this podcast

Engage Video Marketing Podcast

3 Ways to Better Understand Your Audience with Ben Amos

Branding is one of those concepts that as business leaders and marketers we understand is a thing, and we get that it’s important, but have you really ever thought about how to define what branding actually is? A quick google search will turn up a massive variety of definitions from design functions, to emotive responses and other more intangible ideas of what branding means. So to dive deeper into this idea, and in particular to explore the role of video in the world of branding I’m excited to introduce you to my guest today, a brand strategist from Boulder, Colorado with an interesting history in the film industry. Marc Gutman is a storyteller, entrepreneur, adventurer, and idealist. But most  importantly, Marc loves brands and their stories. Marc held several positions in the story business. He served as Story Editor for Oliver Stone’s Illusion Entertainment, and wrote stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox.  In addition to his time in Hollywood, Marc itched the entrepreneurial scratch by founding a multimillion dollar tech company in Boulder, Colorado. Today, Marc focuses his energy on Wildstory, the brand strategy studio for brands that want to outmaneuver their competition. Wildstory has worked with brands like Thor Industries, Airstream, El Cap, Planet Granite, Earth Treks, Movement, Inboard, Outward Bound School, and First Descents. Marc is on a mission to help the world après… one brand at a time. He is also the host of the Baby Got Backstory podcast; delving into the story behind great brands such as Priceline.com, Patagonia, Ugg, Build-A-Bear Workshop and Kswiss.  Support this podcast

What is Branding Anyway with Marc Gutman

As a smart video marketer, looking for ways that we can help our clients understand the real ROI (return on investment) of the work that our videos are doing for their business is critical. But when we think about data, analytics, it can be seriously overwhelming. So in this episode, my guest is going to help us tame the analytics beast. Let's get into it. Brie E Anderson is a self-proclaimed analytical nerd with a soft spot for strategy. With over 10 years in digital marketing, Brie has worked with businesses of all sizes to create integrated digital marketing strategies that move the needle based on research and analysis. Today she is the owner of BEAST Analytics and a regular contributor to industry publications such as Moz and Search Engine Journal. Support this podcast

Taming the Video Analytics Beast with Brie E Anderson

When it comes to YouTube optimization, one of the things that I see most commonly underutilised is the YouTube descriptions. But how important are YouTube descriptions now anyway, and how can we maximise that space in order to set up our videos for maximum success? Support this podcast

How to Write Better YouTube Descriptions with Ben Amos

As a content creator, once you’ve been at it for any length of time the fact is that you’re likely to be metaphorically sitting on an untapped resource. Videos, podcasts, workshop recordings, past episodes all of that content, when categorised, transcribed, sorted and repurposed can be a massive asset to your content machine for your brand or business. But if the thought of all that work leaves you wanting to stick your head in the sand then you’re going to want to listen to this episode as we explore how to leverage the power of artificial intelligence to supercharge your content creation. Try Sonnant https://www.engagevideomarketing.com/sonnant (https://www.engagevideomarketing.com/sonnant) USE COUPON CODE 'AMOS1' for 50% OFF YOUR FIRST PAYMENT Support this podcast

Leveraging AI in Content Creation with Tony Simmons

Do you cringe when you see yourself on video or hear the sound of your own voice recorded and played back to you? Well, you’re not alone and the fact is there is some science behind why we hate seeing and hearing ourselves on video.  In this episode, I’m going to break down three of the main reasons why this is and what you can do to overcome it.  Support this podcast

Why You Hate Seeing Yourself on ﻿Video (and how to overcome it) with Ben Amos

In marketing and in business communicating your message clearly, in a way that connects quickly with your ideal customer is critical, AND when we consider the massive amounts of noise online getting your message noticed is now more difficult than ever, BUT still so many marketers are continuing to push out message after message that is failing to connect, without any real clarity on why an audience should even care, THEREFORE by understanding the power of the simple ABT story framework you’ll learn in today’s episode you’ll be setting your marketing and communications up for clarity and success. Park Howell is known as The World’s Most Industrious Storyteller helping leaders of purpose-driven brands grow by as much as 600 percent. His 35 years in brand creation includes 20 years running his own ad agency Park&Co. He was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. The following year, his agency was recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce. Park is the founder of the Business of Story, a proven platform based on his 10-step Story Cycle System™ to clarify your story, amplify your impact and simplify your life. His popular weekly Business of Story podcast is ranked among the top 10 percent of the most downloaded podcasts in the world. His new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand, helps readers clarify their brand story and teaches how to tell it through three proven narrative frameworks to captivate audiences and convert customers. Park consults, teaches, coaches and speaks internationally. He has guided hundreds of brands and grown thousands of leaders and their people in such organizations as Dell, Hilton, Cummins, Walgreens, Banner Health and the United States Air Force. He is a graduate of Washington State University and combines his degrees in communications and music composition and theory to help leaders excel through the stories they tell. In this episode we cover:What has happened in his world since 2017. The role storytelling has in business today in 2021. Where narrative structure matters. Where ABT framework fits in. A breakdown about the ABT How the ABT framework works for video based communication. Links mentioned in the show: https://businessofstory.thinkific.com/courses/the-abt-of-selling (The ABTs of Selling™ Course) https://amzn.to/3tllcnh (The Narrative Gym for Business Book) https://businessofstory.com/ (BusinessOfStory.com) https://www.linkedin.com/in/parkhowell/ (Park Howell on LinkedIn) https://twitter.com/ParkHowell (Park Howell on Twitter) https://www.facebook.com/search/top?q=business%20of%20story%3A%20storytelling%20for%20leaders%20of%20purpose... (Facebook Group) http://engagevideomarketing.com/episode13 (Episode 13 - The Story Cycle Process & Business of Story) If you found this episode of value I’d love for you to reach out and let me know on instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes) Support this podcast

The Powerful ABT Story Framework with Park Howell

The world for sales teams is shifting and more and more relationship building, prospect nurturing, objection handling and sales enablement needs to be done online. This is where video is really starting to shine. So in this episode, I’m going to be sharing with you super quick, 5 ways to use video in virtual selling to continue to smash your quotas as a sales person, and grow your business. Support this podcast

5 Ways to Use Video in Virtual Selling with Ben Amos

So, what can we learn about effective video marketing from Hollywood blockbusters, TV serials, and human psychology? Well, quite a lot actually. But in particular it’s about how they keep a viewer watching and crying out for more. In this episode we cover:A short history of Open Loops 3 ways to inject open loops in your video marketing Video example where open loops are used in their video strategy. If you found this episode of value I’d love for you to reach out and let me know on instagram @engage_ben or email podcast@engagevideomarketing.com Support this podcast

3 Ways to Use Open Loops in Your Video Marketing with Ben Amos

Confidence. It’s a funny old thing… often so difficult to gain, but can be quick to disappear. You can develop it without ever realising that you have… and likewise a lack of it, can hold you back without you being conscious of it doing so.  Let’s talk about confidence as a video strategist. Support this podcast

Developing Confidence as a Video Strategist with Ben Amos

Now, today’s episode is one that I am immensely proud of, not least of which is due to the awesome impact that my guest today is having on his clients and for his business through his growth as a video strategist, something that really fires me up! Caleb Maxwell is the co-founder and creative director of Hebron Films, a video marketing agency that helps regional businesses lead in their industry by creating strategic online video content that motivates and engages their customers. He works directly with marketing teams as their go-to video expert. As a creative entrepreneur, Caleb spends his time building a thriving community-minded business, contributing to Bendigo’s local creative industries and connecting with other talented creatives in order to build the industry around him. Caleb’s love for community has led him to serve in many different organisations, including the Army Reserves and other National and local community organisations. He’s also a member of the local advisory groups for the City of Greater Bendigo’s Creative Industries Strategy and the Emporium Creative Hub, where Hebron Films operates from. Support this podcast

Scaling with Strategy as a Production Company with Caleb Maxwell

My guest today is one of our community of video strategists within the Online Video Strategy Blueprint and what really stands out for me with Bill is that he comes to his business with what I believe is the right mindset. A focus on helping others in business do better through video, leading first with the value that he can share with his clients, well before asking for anything in return. It’s a philosophy of business that I wholeheartedly believe in, and so I’m stoked to bring his story to you today. Bill Baraona is the founder and video production guru at Flex Media a video marketing company based in Cleveland, Ohio and has over a decade of video production experience. This allows him to combine a variety of production styles with today’s new technology to deliver clients top-of-the line video content. When he’s not watching YouTube tutorials, listening to marketing podcasts or playing with his camera. Support this podcast

How this Video Strategist Leads with Value with Bill Baraona

This episode of the Engage Video Marketing Podcast is a bit out of the ordinary, as recently I was interviewed by my friend and fellow video strategist over in the UK, Simon Banks. It was such a good chat that I wanted to bring it here to the Engage Video Marketing Podcast for you. Support this podcast

Video Strategy for Video Professionals with Ben Amos and Simon Banks

In this episode of the Engage Video Marketing Podcast, I'm going to break down for you one of the most common questions that I get when delivering completed video content to our clients. And this question is around, how are we going to actually host the videos so that we can embed them in the right places on our website? For many businesses, they immediately think of YouTube, right? But YouTube is not always the best option. So in today's episode, I'm going to break this common question down.  Support this podcast

Where Should I Host My Business Videos with Ben Amos

In his book Endless Referrals, author Bob Burg wrote... “All things being equal, people do business with, and refer business to people they know, like and trust.”  Now, sure Bob might never have heard of the term Inbound Marketing, a phrase coined much later by Sales and Automation Company Hubspot but it’s this concept that is at the heart of what I believe fuels good marketing and business today. So what role does video play in building the know, like and trust factor in marketing… and how can business owners generate Inbound leads using video?  We explore this, and more in today’s interview. Chris van Praag is a sales consultant for top global HubSpot partner BabelQuest. He uses the power of video to build a personal brand, grow his network and generate a steady flow of inbound leads with creative content that gets people talking. As a creative person, Chris loves blending his role with fun creative ideas to sell, validate his knowledge and demonstrate his personality.  As a result, he had some amazing opportunities (this conversation being one of them) to make connections, build his brand and open up conversations. Support this podcast

Generating Inbound Leads with Video with Chris van Praag

The Engage Video Marketing Podcast is a weekly show exploring the power of online video to move people to take action. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help grow your business through effective video marketing.

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Engage Video Marketing Podcast

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