As the National Aquarium’s director of Marketing Programs, Emma Wesoloski is no "fish out of water" when it comes to leading marketing efforts that drive attendance and enhance her organizations brand within the community.Located in Baltimore, Maryland, the National Aquarium has been consistently ranked as one of the top three aquariums in the nation, hosting more than 51 million guests since it opened in 1981. At the head of the Aquarium’s paid marketing strategy, Emma recently worked to find a new agency partner to help the Aquarium develop an integrated campaign that would align their owned and paid channels, as well as drive attendance and revenue.Let’s dive in to hear more about Emma’s experiences in marketing tourism and non-profits.The Zesty Marketing Podcast takes a summer hiatus until September, when we return with an all-new format. Stay tuned for details!Resources: National Aquarium websiteCAMPAIGN VIDEOS: "The Water is Calling" Want more?Find companion articles and other helpful tidbits on video production and promotion from Digital Bard.Suggest a guest on Facebook.Rate or review this podcast on iTunes.

Zesty Marketing Podcast

The National Aquarium in Baltimore dives into a mission-driven campaign.

Storied messaging and getting into the minds of the individuals in your brand’s audience are just a couple of ways that our podcast guests continue to be incubators for big ideas.Jennifer Barbee, CEO, and Kristen Cruz, President, of Destination Innovate have been working in digital marketing for nearly 20 years and are redefining the ad agency model.They’ve worked with over 400 brands, helping businesses modernize their marketing with new approaches in brand influencers and paid endorsers, looking at the bigger picture in data and statistics, and jumping on board the future of marketing – now. Resource: Destination Innovate websiteWant more?Find companion articles and other helpful tidbits on video production and promotion from Digital Bard.Suggest a guest on Facebook.Rate or review this podcast on iTunes.

Destination Innovate argues for smarter, more personal integrated marketing.

Bartender turned distiller and CEO, Jaime Windon tells us how Lyon Distilling succeeds with a very "anti-forced marketing" perspective. She feels that giving people something of value is the best marketing there is and shares several examples of how Lyon gets it right (and where they got it wrong). Jaime also discusses the strong collaboration with other tourism partners in St. Michaels, Maryland and other distillers throughout the state. As the president of the Maryland Distillers Guild, Jaime works constantly to promote and grow the craft spirits industry.Resource: Lyon Distilling websiteWant more?Find companion articles and other helpful tidbits on video production and promotion from Digital Bard.Suggest a guest on Facebook.Rate or review this podcast on iTunes.

Lyon Distilling's "turn ons and turn offs" of marketing

Chris Riehl, of Baltimore Rent-A-Tour, provides custom tours to a variety of locals and visitors alike, giving them a great taste of the Maryland and DC metro area. He joins Whitney Hahn on the Zesty Marketing Podcast to discuss how he makes the most out of networking events, community relationships, and social media to boost business and tourism.Want more?Find companion articles and other helpful tidbits on video production and promotion from Digital Bard.Suggest a guest on Facebook.Rate or review this podcast on iTunes.

Baltimore Rent-A-Tour boosts business through networking and community envolvement

Whether you're launching a new business or product, working to boost brand awareness, eager to promote an event, or hoping to go viral, there are countless opportunities to do so through the use of traditional media like print news, magazines, radio and television. The key is knowing whom to contact and what to say when you do.The Frederick County Chamber of Commerce and American Advertising Federation of Greater Frederick recently gathered a group of media insiders together for a panel discussion on getting noticed by the media and I had the pleasure of moderating the discussion. While not my typical podcast format or studio-crisp audio quality, the tips and strategies felt so valuable that I asked for and got permission to record it and share it with you. I hope you’ll forgive a few inconsistencies in our sound mix.Representatives from five local media outlets gave us an amazing cross-section of views. Panelists included Guy Fletcher, editor in chief of Frederick Magazine, Andy Wyatt, vice-president and general manager of Nexstar Media, WDVM, Geordie Wilson, publisher at the Frederick News Post, Kim Dow, owner and creative director of Sass Magazine, and Dianah Gibson, news director of WFMD and WFRE radio.Download our 5 Step Podcast Startup Checklist for free if you're considering starting your own podcast!Want more?Find the companion articles and other helpful tidbits on video production and promotion from Digital Bard.Suggest a guest on Facebook.Rate or review this podcast on iTunes.

How to Get Noticed By the Media (Panel Discussion)

The Mid-Atlantic Tourism Public Relations Alliance (MATPRA) is a cohesive tourism unit comprised of Delaware, Maryland, Virginia, West Virginia, Pennsylvania, and Washington, DC! They serve travel journalists from across the country and their DMO partners by providing resources for destination marketers to network with each other and pitch to the media, ignoring geographic boundaries and empowering tourism in the region.Melissa Muntz of Visit Frederick, MD, and Kaitie Burger of Discover Lehigh Valley, PA, are on the Board of Directors for MATPRA. One of their biggest annual events is the Media Marketplace, a conference that brings journalists and DMOs together at a host destination. Melissa and Kaitie will talk about how they decide who is allowed to attend the Marketplace and how it benefits the tourism industry for the better. They'll also share some tips for networking and building relationships.Download our 5 Step Podcast Startup Checklist for free if you're considering starting your own podcast!Want more?Find the companion articles and other helpful tidbits on video production and promotion from Digital Bard.Suggest a guest on Facebook.Rate or review this podcast on iTunes.

MATPRA unifies regional DMOs & empowers tourism public relations

People are catching onto the “buzz” about honey wine at Orchid Cellar Meadery & Winery in Middletown, MD. Mead is a unique and lesser known alcoholic drink than beer, wine, and spirits. It’s made with fermented honey, which of course comes from some of our most important insects - bees!Dan Kennedy is our podcast guest from Orchid Cellar, and he'll talk to us about how he uses community partners, events, and appeals to history buffs and pop culture enthusiasts to get people onboard the mead train. He'll also share with us some startling bee facts (and puns), including how many thousands of pounds of honey Orchid Cellar needs to produce their mead every year (it will probably astound you)!Want more?Find the companion articles and other helpful tidbits on video production and promotion from Digital Bard.Suggest a guest on Facebook.Rate or review this podcast on iTunes.

Orchid Cellar Meadery makes and markets the world’s oldest alcoholic beverage

A bayside campground unlike any other, Buttonwood Beach is incredibly unique in that guests sign a 99-year renewable lease on the properties. In some cases, up to five generations of campers have enjoyed going to Buttonwood, finding seashells by the Chesapeake Bay and getting away from the hustle and bustle of city life.Deb Carter operates and markets Buttonwood Beach. She will share with us some of her marketing success, including how she and her team planned and celebrated Buttonwood’s 45th birthday last summer, which turned out to be a smash hit that campers of all ages loved! She’ll talk about the importance of forming real, authentic relationships with your customers and the power of word-of-mouth marketing, so listen up! Want more?Find the companion articles and other helpful tidbits on video production and promotion from Digital Bard.Suggest a guest on Facebook.Rate or review this podcast on iTunes.

Buttonwood Beach RV Resort creates lifelong brand ambassadors

The Good People, Good Marketing Podcast is hosted by Adam Walker, co-founder of Sideways8 Interactive, a web design and digital marketing firm based in Atlanta, Georgia. Our very own host of the Zesty Marketing Podcast (and managing partner of Digital Bard), Whitney Hahn, was featured on the podcast. In her episode titled, "People don't give to need, they give to success," Whitney gets up on her soapbox and talks all about her favorite thing: what's new and wonderful in video marketing. Hear what she has to say and how it could change your life and the way you market.

Whitney Hahn on the Good People, Good Marketing Podcast - Hosted by Adam Walker

This week's guest, Natalie Lauzon, is the Business Development Manager for 50 Degrees North, a travel operator specializing in the Scandinavian and Nordic countries. Natalie will dive into how she and her company craft unique custom-made tours targeting niche groups of travelers, including women-only trips. By forming valuable partnerships with both industry and non-industry partners, 50 Degrees North creates one of a kind tours that give travelers the incredible experiences they've been looking for.Want more?Find the companion articles and other helpful tidbits on video production and promotion from Digital Bard.Suggest a guest on Facebook.Rate or review this podcast on iTunes.

50 Degrees North crafts and markets custom tours of Scandinavia

Whether you're a beachside resort town, a big bustling city, or a quaint rural county, Tom Merrick has the same advice for you: find your "One Thing." Just one thing that will guide your marketing and bring more people to your destination. Tom is the Chief Creative Officer for Paradise Advertising, a firm based in St. Petersburg, Florida. Tom specializes in helping brands and destinations find their "One Thing" that will become the pillar of their marketing efforts and messages. On this episode, Tom shares some of these incredible insights.Want more?Find the companion articles and other helpful tidbits on video production and promotion from Digital Bard.Suggest a guest on Facebook.Rate or review this podcast on iTunes.

One Thing destination marketers need with Paradise Advertising

Tenth Ward Distilling in Frederick, Md, is known for creating Maryland's first absinthe. Owner and "boss lady," Monica Pearce talks about how she grows and engages her brand ambassadors through limited edition spirit releases and a Bottle Club that mimics a wine club. She’ll also reveal how she makes visiting Tenth Ward’s tasting room an experience, by reinforcing the Tenth Ward brand in her new space in downtown Frederick and training her employees to be good storytellers and brand experts.Want more?Find the companion articles and other helpful tidbits on video production and promotion from Digital Bard.Suggest a guest on Facebook.Rate or review this podcast on iTunes.

Tenth Ward Distilling "wards off ordinary"

Want to learn the secret to which images attract more guests to your destination? Then listen to this week's episode with Andrew Woods of Digital Edge Marketing! Digital Edge is an agency in Jacksonville, FL, that specializes in digital marketing for DMOs (destination marketing organizations). In this episode, Andrew sheds some light on the scientific research behind destination marketing imagery: what kinds of images people are most drawn to and why, and he shares some creative ideas for how to spice up stock photos to make them your own.Want more?Find the companion articles and other helpful tidbits on video production and promotion from Digital Bard.Suggest a guest on Facebook.Rate or review this podcast on iTunes.

Digital Edge Marketing shares destination imagery insights

When you imagine the “home of the Internet,” do you picture aisles of blinking web servers living right underneath a vibrant farming community? Well, this is the reality of Loudoun County, VA. Located roughly 25 miles outside of the nation’s capital, Loudoun County is known as “DC’s Wine Country,” and is home to vineyards, breweries, horse farms, and of course, a massive technology hotspot.Brian Tinsman is the Digital Properties Manager for Loudoun County Economic Development, and it’s his job to strategize and create the marketing messages to grow and support Loudoun businesses and draw new business owners to the area. On this episode, Brian will talk about what he finds most effective in content-driven marketing and share some of his tips for success.Want more?Find the companion articles and other helpful tidbits on video production and promotion from Digital Bard.Suggest a guest on Facebook.Rate or review this podcast on iTunes.

Loudoun County, VA: Attracting businesses to a rural, growing tech hotspot

Eight Oaks Craft Distillers is a farm distillery with a tasting room that attracts 8,000 guests a year for tours, tastings, cocktails, and more. Chad Butters, a former military pilot, is the CEO and co-founder. Chad and his crew grow all of their grains and craft them into their exceptional spirits onsite, and home craftsmanship is a big part of how they market Eight Oaks. In this week’s episode, Chad shares with us 3 important tips for how to market a craft distillery (or brewery, winery, cidery -- take your pick!), so tune in!Resources: Eight Oaks websiteWant more?Find the companion articles and other helpful tidbits on video production and promotion from Digital Bard.Suggest a guest on Facebook.Rate or review this podcast on iTunes.

How Eight Oaks markets an authentic farm distillery

Attraction and destination marketers explore the unique marketing challenges, successful tactics and emerging trends with host Whitney Hahn. Learn smart ways to engage guests and leverage technology while avoiding marketing pitfalls and shaking old habits.Each 25-30 minute episode features top marketing officers, PR specialists, tourism promoters and more, from places like Dollywood, The Newseum, The Public Theater, the Downtown Denver Partnership and Discover Lehigh Valley.Brought to you by the video marketers at Digital Bard. Clarify your goals, create the wow and become a guest magnet with Zesty Video Marketing. Find the companion articles and other helpful tidbits on video production and promotion from Digital Bard.

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Zesty Marketing Podcast

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