Learn how a product design & development company was teed up to endure an uncertain time through a holistic approach to digital marketing.

Expert Marketing Matters

Biz Dev During a Pandemic: How to do Fewer Things Better

Even if you're great in a room when pitching your company's products or services, translating that message into the written word is not always straightforward. It's tricky to find that balance between sounding brazen or sounding insecure. John Nugent, Content Marketing Coach at Newfangled, describes this equilibrium as "humble confidence."

Demystifying Evaluator Content: Why Expert Firms Need to Embrace Their Confidence

In this episode Mark invites Fritz Lehman, COO of Zencos, to dive into the hurdles & successes of their last two years of working with Newfangled.

Expert Content Alone Is Not Enough to Generate New Business

In this episode, Mark speaks with Newfangled Content Coach Jeremy Wingle about the three most common hurdles firms face in their content marketing journey, and how to resolve them.

The Most Common Obstacles of Expertise Marketing & the Proven Formula For Getting Started

In this episode, Mark speaks with Diana Fryc, Partner and Chief Sales & Marketing Officer at Retail Voodoo, about how her firm has evolved over the years, culminating in a focused expertise in brand strategy for natural and wellness brands.

The Benefits of Specialization

In this episode, Mark interviews Joshua Albert, Vice President of Business Development at Godfrey on how Godfrey’s team has improved their own marketing platform while they work to differentiate themselves in a market that is getting more crowded…

Developing a New B2B Marketing Perspective

In this episode, Lauren and Mark discuss the most common challenges for expert firms doing content marketing today, and what aspects of content marketing’s evolution will affect them most. From choosing the right formats, to getting SEO right, to communicating with a specific, personal, and provocative point of view, Lauren shares her recommendations for leveling-up your content marketing...

The State of Content Marketing in 2020

In this episode of Expert Marketing Matters, Mark speaks with founder and CEO of Win Without Pitching, Blair Enns, about what can be the most challenging of the four conversations Blair trains his clients to have as a part of their sales process: The Value Conversation. When had right, it can create extra-ordinary value for their clients, and increase their revenue beyond the billable hour...

The Value Conversation

In this episode of Expert Marketing Matters, Chris and Mark continue the unique ability conversation and focus in on how thinking simply about the pursuit of truth can help shape who you are, the role you play, how you work, and who you can really help...

The Pursuit of Truth

In this episode of Expert Marketing Matters, Lauren has a "unique ability" conversation with Chris and Mark, defining what it means, and then scratching the surface on the four different profile assessment tools Newfangled uses as they strive for successful staff and clients.

Understanding the Unique Abilities of Each Employee

In this episode of Expert Marketing Matters, Mark interviews Angi Kreuger, Vice President of Marketing and Business Development for Core Creative. Angi has learned the hard way that developing new business relationships is a long game which requires discipline and consistency...

Why Is It so Hard for Marketing Firms to Market Themselves?

Lauren and Chris talk with Newfangled’s in-house email marketing expert Scott Harris about the continued effectiveness of email campaigns that “stay human in this digital world.”

Email is Not Dead!

In this episode, Chris and Lauren cover how the different types of gated content have evolved, and how firms at various stages of marketing maturity can leverage them to engage prospects.

The Complexity of the Content Landscape

OK, so you’ve got your idea, format, recording set up, scripts, and first episodes put together. Now what? What’s the best way to get your podcast launched? How do you make sure that people can find it and that the systems that make podcast accessible to listeners pay attention to you, too? In this episode of Expert Marketing Matters, Chris and Mark go on a deep dive about podcasting with Marcus dePaula, who produces their podcast, covering more details on the process of launching a podcast, music choice, feed hosting, promotion, metrics, and more.

Launching and Promoting Your Podcast: Marcus dePaula Shares His Secrets

In this episode of Expert Marketing Matters, Mark O’Brien interviews Hamid Ghanadan, CEO of The Linus Group and author of two books, Persuading Scientists and Catalytic Experiences, on the ways scientists make decisions and how he’s been able to create a firm around that understanding...

We’re Not Smart Enough to Not Have a Plan

Expert Marketing Matters is a podcast about generating ideal new business opportunities by creating and nurturing digital marketing systems and habits that have a measurable impact on your bottom line. This podcast is brought to you by Newfangled, a digital marketing consultancy focused on empowering experts to do better digital marketing. You can learn more about Newfangled's Digital Marketing Method at Newfangled.com.

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Expert Marketing Matters

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