In times recent, we've focused on strategies that adapt to the challenges and opportunities in a CO-VID affected world. But, instead of focusing on what's happening now, in the short-term, how is this going to affect our video efforts in the long-term? Certainly, it changes our communication. It probably changes our production needs as well. But, today, we focus on how it affects our video technology. In this episode, I'm very excited to be joined by one of the leading voices in video technology, Co-founder and CEO of Vidyard, Michael Litt.  Together, we discuss what organizations will begin asking from their video technology providers, what they should be requesting, and how 1:1 video is changing the sales landscape permanently. 

Film School for Marketers

The Future of 1:1 Video Technology (with Michael Litt, CEO of Vidyard)

If you're looking for ways to bolster your video marketing strategy beyond creating "They Ask, You Answer" or "help" content, you may consider adding episodic video series to your lineup. With a strategy known as "Brand Affinity Marketing" coined by Wistia, you can use this long-from content to create raving fans and recommenders of your products and services.  In this episode, we're thrilled to be joined by co-founder and CEO of Wistia, Chris Savage. Not only is Chris a master video marketer, but he's surrounded by master video marketers who power one of the leading video marketing hosts. We discuss the success behind Wistia's own "One, Ten, One Hundred" documentary and the docuseries "Brandwagon", as well as a step-by-step guide to deploying a brand affinity marketing strategy in your organization.

The Brand Affinity Marketing Playbook (with Chris Savage, CEO of Wistia)

COVID-19 has made organizations all over the world rethink how they do business. Whether it be sales conversations, internal meetings or even planned in-person events. IMPACT had Digital Sales & Marketing World planned as an in-person event for April and when things quickly changed so did our plans. Today we have special guest Stephanie Baiocchi, Director of Audience Engagement and Community, who was able to take our in-person event and quickly organize Digital Sales & Marketing Day, a virtual conference within weeks.

What we learned from putting on a virtual event

In the current COVID era we are all faced with having to do more with less, especially when it comes to video. In this episode Will and Myriah sit down with Cody Turner from Office Interiors to discuss his journey with video, trials and tribulations he’s faced as a videographer and that the organization has faced, how they are currently creating more videos with less time, and how they are leveraging COVID and getting clever with old written and video content.

How to Produce More with Less (with Cody Turner from Office Interiors)

With many business professionals working from home currently, and a subsequent need for more video content, how can you film high-quality content in your home? In this episode, Will and I are covering 8 production tips and tricks that you can use to produce higher quality videos with your existing webcam and home setup.

How To Produce High-Quality Video Content at Home

As a video professional, you’re probably used to having access to a studio and filming people in person, but the way that you conduct your day-to-day has changed significantly. Your job didn’t become impossible, but rather something you’ve have to get more creative with. In this episode, we're diving into the five things that video production teams are doing to stay productive during this time. 

5 Things Your Video Production Team Can Be Doing to Stay Productive

In this episode, we’ll give you insight and advice on how to dive into virtual selling, how you can do it in a way that won’t slow anything down, that will keep your buyer's confidence high, and that will be efficient for you so that you can work the same volume of leads you’re used to. 

How to seamlessly adapt to virtual selling as a face-to-face sales team

How can you get the most out of your video content? And, is it possible to take one video and turn it into a dozen new marketing assets? In this episode, we're talking about repurposing video content with Shaina Weisinger. She's the founder of Repurpose House, a done-for-you service that takes your video content and delivers social media assets, optimized and ready to publish on your social media channels.

Mastering social video with repurposed video content

For many organizations, social media plays a big role in brand awareness, lead generation, and audience building. However, you may be noticing that organic reach on social is increasingly difficult and it’s hard to cut through the noise.  Today we have special guest Dan Baum, Paid Media Specialist at IMPACT, to talk about how you should use social ads to amplify your content and connect with buyers. Dan specializes in paid media campaigns and media buying for our clients utilizing ads on Google, YouTube and LinkedIn.

Amplify Your Video Content with Social Ads

Whether it's closing deals or building brand awareness, what's the proper mix of video content for your organization's goals? In this episode, we invite veteran podcaster, video content creator, and author of Marketing Now, David Bain. When he began his own marketing training programs in 2007, he came across Google's recommended content planning structure containing "Hero, Help, and Hub" Content.  And, in addition, added his own video content type: Heart.

The 4 H's: 4 Categories of a Great Video Content Plan (with David Bain)

Are you a HubSpot user looking to get the most of your videos? Do you know how to use the video tools in HubSpot properly? Oftentimes, we obsess over YouTube metrics but don’t pay much attention to the deep analytics we can get from our existing marketing/sales tools. This week, Carina Dufy, Director of HubSpot Training at IMPACT, joins us to discuss her strategy for training clients on the HubSpot tools and the right video metrics to track in HubSpot. Not a HubSpot user? No problem. You can easily apply these lessons within your own marketing automation platform and CRM.

How To Get Started (and get the most) with HubSpot Video

There is no such thing as "too small of budget" or "too small of a company" to start creating effective educational videos for your business, and Sean Horsfall with Len's Cove Marina is an amazing testament to that. This team has become the second-largest boating education channel in North America in only 6 month's time, and it's because Sean "owned" his whole video creation process. He first had a setback with a summer intern resigning, and then pivoted to using a freelance videographer only a couple of days each month. Their business's videos talk about boat ownership problems, cost, and comparisons, and they are worth checking out if you want to start and effective business YouTube channel in a low-budget, agile way!

How to Start an Effective Business YouTube Channel, The Cheap Way

Get ready for a great discussion about how to do social media video the right way. From production value options to budget considerations, we hear from Hector Cortez about how he's seen his clients avoid some of the biggest video production mistakes when it comes to social media.

How to Invest in Social Media Video the RIGHT Way

Ready to improve your business video production quality and quantity? In this episode, we sit down with Thad Barnette from the Metal Roofing channel to discuss his production process, their improvement over time, and how to continually get better personally and as an organization.

Leveling Up Your Business Video Production (with Thad Barnette)

When you think about how you’re communicating in your video content, have you ever considered the chemical reaction your viewers have? My guess is probably not. In this episode of the Film School for Marketers Podcast, we’re sharing our thoughts from a TED Talk from communication expert David JP Phillips titled, “The Magical Science of Storytelling.” We’ll be breaking down the chemical reactions that move your viewers to action, and the ones that prevent it. Visit Our Website: https://www.impactbnd.com Subscribe on YouTube: http://bit.ly/2zhiunj Join the FSM Facebook Group: http://bit.ly/2FYYatS LOOKING FOR VIDEO TRAINING OR PRODUCTION? Book a Video Marketing Workshop and start creating professional-grade marketing videos in-house. From composition and lighting to on-camera behavior and editing, we can teach you! https://hubs.ly/H0g3NVQ0 Video Production, Training, and Consulting at IMPACT ► https://hubs.ly/H0g3Q2D0  

Storytelling and Brain Science in Sales & Marketing Videos

Are you a marketing or sales professional looking to master video? Join this weekly series from IMPACT as Myriah, Will, and Zach share expert insights on content strategy, production, video culture, 1:1 video, sales adoption, and much more. You’ll discover the proven ways to create and use video that generates more traffic, leads, and sales today.

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Film School for Marketers

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