I don’t know if you frequent the same social channels that I’m using for the podcast: IG, TW and my personal LinkedIn feed. I’ve put posts for the last 3 years on those platforms and the one thing I can tell you is that without paid promotion, it takes real work to reach a decent audience.  I wanted to know how others play this game so I asked someone who started promoting things on Facebook 15 years ago. He’s not on all the social channels and doesn’t pretend to keep his Twitter account active, but for the company that’s his day-job and the clients he serves through his agency, he knows how to use content that gets noticed.  Today’s guest, Kyle Turk, has headed the marketing teams at both public and private sector organizations. He has a Bachelor of Business Administration from St Francis Xavier University, and is a recipient of Ottawa’s Forty Under 40 award. Listen for his explanation of how to conceive and create content.  He also does a great job of outlining how social selling should work to smoothly shift from public commenting with someone to  continuing the conversation through direct messaging.   Let’s learn how to up our social media game, with Kyle Turk! People/Products/Concepts Mentioned in Show Faces Magazine Using influencers. If in larger company, bring employees to advocate for you on their social feeds Being professionally formal vs casual Ottawa Regional Cancer Foundation‘s “Fighting for a Cure” event which featured Kyle boxing for charity Twitter Revue LinkedIn newsletters Kyle works at Keynote GroupKyle’s boutique agency, Meerkat Episode Reboot Each episode of this podcast aims to solve a common problem that businesses have with strategizing, implementing and measuring digital marketing problems.   For more detail, please check https://funnelreboot.com/episode-59-strong-social-strategies-with-kyle-turk/

Funnel Reboot podcast

Episode 59: Strong Social Strategies with Kyle Turk

 Voice technology is so prevalent, I'm giving a disclaimer on this episode that we'll refer to some voice assistants by name, so smart-speakers or digital assistants within earshot will, you know, notice.   Many of us may be users of voice recognition, but few of us know how to use it for marketing our companies. Coming up with applications is hard, with a platform whose interface is invisible. Few of us are exposed to the artificial intelligence behind it, so we can't picture what we'd do with it. As the Steve Jobs quote goes, "A lot of times, people don't know what they want until you show it to them.” To help us with this, we'll talk with a company that launched a voice AI tool, and is happy to peel back the curtain on how this all works. Our guests are both from UCLab, a  software development firm in Ottawa, where Debra is a Partner and Justin is CEO.  Listen for how this technology began with simple single-word commands, to where it can now process whole paragraphs containing advanced grammar structures. You'll learn how it goes beyond turning itself on or off, to interacting with calendars and documents. They will share  how AI monitors which points someone brings up on a call and whether it was said in a positive or negative way, so before you talk again, you're ready for that objection. Also hear how detecting different human voices lets it assist with meetings by pulling out of the discussion, email them to people action items. Bound to be some good ideas here for how to use this in your marketing or your work life.  People/Products/Concepts Mentioned in Show VOICE TECHNOLOGY, A BRIEF TIMELINE 1950s: computer program Audrey created, it understood numbers 1-10 1985: stuffed animals that take voice command, like Teddy Ruxby, enter marketplace   1990: Dragon Dictate launched 2011: Apple releases Siri  2011: IBM Watson won on Jeopardy  2013: Alexa, Cortana, Google Assistant enter the marketplace 2013: Movie HER released Nielsen ratings Xbox Kinect IVR - Interactive Voice Response GPT3 Company Debra and Justin are part of, UCLabs Debra Workman on LinkedIn Justin Hacker on LinkedIn Episode Reboot: check out UCLabs' meeting assistant, BlueCap 

Episode 58: I know what you're saying, with Debra Workman and Justin Hacker

 If every part of your customer acquisition can be measured, you'll figure out how to do it profitably. That premise has driven why digital marketing, and especially Pay-per-click (PPC) is managed by experienced humans. These professionals scour through data for the relationship between a company's ads and the buyers actions; once found, budgets get shifted to achieve that optimal effect.   A wrench has been thrown into our acquisition dreams by the ad platform titans: Google, Facebook and Microsoft (who own LinkedIn). Thanks to major AI investments they have made in the last five years, they've been able to automate much of the work that marketing professionals have done. In tandem with implementing their 'smart' software that runs autonomously, they have been restricting a marketer's ability to manually control campaigns.  The platforms believe their AI is smart enough to run marketing, so we can either be passive, letting them spend our money as they see fit, or we can choose to give them navigational assistance while they drive. The point is, you should have a game plan that works with the platforms' AI. One that, over time, will generate the leads you need at the best possible acquisition cost. I believe listening to this episode will give you that plan. It covers: How marketing has become more computationally complex than humans can handle What was in it for the platforms to automate PPC marketing Stages of maturity for dealing with data, ending with predictive analytics Why you shouldn't fight ad platform automation, but instead use your business data to train algorithms how to market you more effectively How you should integrate your in-house systems and apply data science to uncover insights People/Products/Concepts Mentioned in Show Paper estimating how much data optimized advertising requires, authored by Randall A. Lewis of Google; Justin M. Rao of Microsoft: "A calibrated statistical argument shows that the required sample size for an experiment to generate informative confidence intervals is typically in excess of ten million person-weeks" Episode 51: The AI Marketing Canvas with Raj Venkatesan Episode 50: Join or Die, Digital Advertising in the age of Automation by Patrick Gilbert Episode 41: How Google Analytics 4 Impacts Marketers with Jim Cain Marcus Hearne, former VP of IBM Watson Marketing Analytics Quote by Chuck Heamann & Ken Burbary in "Digital Marketing Analytics":  “If you think about all the tools we have talked about...you see that there is one common denominator: You do not own any of the data. Herein lies what we think is the biggest revolution coming to digital analytics..companies will be building internal repositories for this data.” Episode 47: AI For Marketers by Chris Penn Episode 52: Unfair Marketing with David Rodnitzky Episode 53: Digital Marketing in an AI World with Fred Vallaeys Episode Reboot  Go talk to a coworker who uses statistical measurement, to understand how the efficiency it achieves in other fields can be applied to marketing. Go here for full Shownotes 

Episode 57: How AI Levels the Marketing Playing Field

 The book we talk about in this show is #15 on the Amazon Best Seller list for Internet Marketing. Not to take anything away from past guests, but if you only listen to one of the 50 interviews we have done, I hope that you choose this one.   I think most marketers have heard of the Content Marketing Institute.  The public figure at the centre of CMI, Joe Pulizzi, started it all with a blog post on April 26, 2007 "Why Content Marketing" His hypothesis in 2007 was that companies who put content on the internet would build relationships that blossom into future customers. He then went about literally putting out content that taught others how to do this. Once they came to the CMI site and got this free content, he would sell them everything from newsletters, to magazines, to training, and an annual Content Marketing World event. For me personally, the story picks up in 2014 when I started listening to Joe's podcast with  Robert Rose  on the podcast series, This Old Marketing. I found this giving-away-expertise tactic to be quite unorthodox, as I was accustomed to thinking that companies should mainly communicate with their audience through advertising. Listening to them influenced how I've come to see content marketing's value.  While CMI was evangelizing how to grow a business on content, Joe didn't keep any secret about how well he was doing with growing his business. Already a bestselling author of several books, he came out in 2015 with Content Inc, that gave out the blueprint he was using. A year after it came out, he sold CMI in 2016 to the International Events company UBI.  He may have finished with CMI, but over the next few years, he stayed close to both corporate and entrepreneurial content creators. His keen focus on them led him to pitch his publisher on a second edition of the book, which  rounds out the model by sharing the rest of his own journey of monetizing a Content-based business. the second edition that came out this year. I was amazed as I read it; so many new examples, all the updates on marketing channels, it's a total overhaul from the first edition.  This is one high-energy conversation. I was already pumped to talk to Joe, I'm not going to lie, and it seems we both got pretty keyed up as we spoke.  People/Products/Concepts Mentioned in Show Shift away from the Glengarry Glenross revenue-generation model The Sweet Spot The book Killing Marketing, co-authored with Robert Rose. Joe's LinkedIn and Twitter profiles.  Site for the book, ContentInc.com and Joe's new venture, TheTilt.com Episode Reboot To get another perspective on audience-building, see Kevin Kelly's post on 1000 true fans 

Episode 56: Content Inc. with Joe Pulizzi - Summer Books

 No matter where you look around in today's world, you use things that were conceived and built by engineers.  There were engineering-minded thinkers in ancient times like Archimedes and Leonardo da Vinci. industrial age thinkers like Thomas Edison and Henry Ford built on their ideas, to manufacture many things that improved the quality of our daily lives. Since then, engineers like Alan Turing, Thomas Watson and David Packard ushered in an electronic revolution that gave us the technology that makes possible the communication we're having right now.  Engineers are great. But, they are also a breed apart. They have a stereotype of being way too exacting for most people's liking. They put a new spin on the proverbial glass half-full or half empty debate. While the Pessimist says "The glass is half empty" and the Optimist says "The glass is half full," The Engineer does some measuring and pronounces "The glass is exactly twice the size that it needs to be." They also have a reputation for being notoriously tough to market to. Today's guest knows how to reach engineers, and in her 2020 book Content Marketing, Engineered, she gives us a formula so we can reach them as well.  Wendy Covey is a co-founder of TREW Marketing, an Austin, TX-based agency that serves technical industries such as engineering design and hardware manufacturing. Prior to starting the agency in 2008 Wendy produced global marketing and services programs at National Instruments. Another side of Wendy you should know about is how she loves outdoor recreations - in fact she is the current holder of a Texas fishing record.   People/Products/Concepts Mentioned in Show Geoffrey Moore's Crossing the Chasm SWOT Analysis:  Strengths Weaknesses Opportunities Threats Influencers like Walt Mossberg, Leo Laporte and Robert Scoble Foreword to the book written by former HubSpot COO JD Sherman Wendy's profile on LinkedIn and resources like the State of Marketing to Engineers Research Report, available on the TREW Marketing agency's site. Wendy's podcast Content Marketing, Engineered Episode Reboot Figure from Wendy's book (used with permission) showing channels where engineers prefer to get their content. Note how high YouTube and LinkedIn are on the list. For complete show notes, please visit: https://funnelreboot.com/episode-55-content-marketing-engineered-with-wendy-covey-summer-books/ 

Content Marketing Engineered with Wendy Covey - Summer Books

 The newest book in our #SummerMarketingBooks series talks about how to take sales & marketing beyond the printed or spoken word. Our guest Tyler Lessard has worked at high-flying tech companies like BlackBerry and lives in the Waterloo Ontario high-tech hub with his wife and four kids. Whenever he speaks on stage or is a guest on a show, he talks about how to modernize the way sales and marketing people communicate. I consider him to be a marketer's marketer. What I mean by that is he's dialed in to marketing tech, so seeing him come out with a book in 2020 called, The Visual Sale, I knew I needed to pay more attention to video.  Listen in the show for the reasons why he thinks today's buyers expect us to show up visually, not just in text they read or orally over the phone. He walks us through how to make videos seen when prospects are researching a purchase, when they are ready to decide and even after the sale. Most importantly, take it from a guy who describes himself as a hacky video creator, how little you need to get started shooting video.    People/Products/Concepts Mentioned in Show 4 E's of Video: Educational Engaging Emotional Empathetic Marshall McLuhan assertion that "The Medium is the Message" How Walt Disney appeared on video (we've moved past this kind of talking head video) Retrofoam of Michigan weekly video series "Foam U" Marketo Co-Author Marcus Sheridan's book: They Ask, You Answer The book's companion site TheVisualSale.com. Tyler's profiles: Personal site, LinkedIn and Twitter Past episodes of the Creating Connections show on YouTube and Apple podcasts Tyler is VP Marketing at Vidyard, a video tool used by B2B companies for marketing and selling. Episode Reboot Great quote from his book: "If you don't think that video can do a better job than text on a webpage or text in an email, think again!" For complete show notes, please visit: https://funnelreboot.com/episode-54-the-visual-sale-with-tyler-lessard-summer-books/. 

The Visual Sale with Tyler Lessard - Summer Books

Chess Grandmaster Garry Kasparov was famously beaten in 1997 by a supercomputer built by dozens of IBM technologists. A Slate article looking at how Deep Blue changed chess said "The change here wasn’t just that a computer could win, but that a computer could help human players win if incorporated into their training regimes effectively." The same thing is happening with PPC Platforms. Since 2011, Google has been integrating AI into many of their products, and every campaign feature Google Ads rolls out seems to take away control from us humans and give it to their machines. So if we're going to follow Kasparov' lead and get better at this game with the AI, the question becomes, what's the process for training an ad platform's AI, when it's writing programming that only it knows, and even the technologists running it don't know? Some answers are contained in the book Digital Marketing in an AI World. Fred Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as Google's AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a PPC management software system. Fred is a fixture on the marketing conference circuit and blazed new trails with online industry learning through Optmyz’s PPC Town Halls.  People/Products/Concepts Mentioned in Show Google Ads Scripts: One compilation by Fred's company and another by RankHammer Tools like Google Ads Seasonality Adjustment and GA4 Data filters, that train Google to omit anomalous periods by imputing data they should not factor into their machine learning models.  Vickrey Auction system used by PPC platforms Google Ad Customizers SKAGs: Single Keyword Ad Groups Follow Fred on his Twitter or LinkedIn profiles for info on his upcoming book, "Unlevel the Playing Field" Company co-founded by Fred, Optmyzr Episode Reboot:  Remember, computers have a different kind of smarts than us. 

Episode 53: Digital Marketing in an AI World with Fred Vallaeys - Summer Books

 Has this ever happened in your career? Sales told you that a deal was lost even though you have a superior product You've seen the positioning statements listed in your website or in your ads twisted by your competitors, to exploit some weakness You saw an industry award or splashy press go to a competitor rather than to you You faced a rival brand undercutting your pricing to grab your market share  It's maddening when this happens, but the truth is, marketers don't get participation ribbons. Each of these things may be unfair, but they are also situations where you could have grabbed the upper hand and reaped the benefit over your competitor.   That's the premise of the book Unfair Marketing which came out in 2021, written by David Rodnitsky He is the founder of 3Q Digital, an agency that has over 350 digital marketers devoted to advertising, analytics, decision science, strategic consulting, creative, and conversion rate optimization. Many of 3Q's clients are in silicon valley,  which is where they are based. You would no doubt know the names of the companies they serve. People/Products/Concepts Mentioned in Show David's Five levers: Unfair Data Unfair Knowledge Unfair Brand Unfair Access Unfair Money The 22 Immutable Laws of Branding David's profiles on: Twitter, LinkedIn David's Agency, 3Q Digital The Song that inspired the phrase "Mo data, Mo problems" Marketers should use data the way the Oakland A's did in Moneyball Episode Reboot.  Get a free copy of the book at www.3qdigital.com/unfair-marketing For complete show notes, please visit: https://funnelreboot.com/episode-52-unfair-marketing-with-david-rodnitzky-summer-books/

Unfair Marketing with David Rodnitzky - Summer Books

 Are you looking at how your marketing can use AI? That's good if you are, but it's not enough to know how it works. Whether you are embedded in marketing operations or you're an executive who oversees it, you must also figure out how to get your organization to buy into AI. You'll need stakeholders who own precious data, you'll need knowledge experts to train your models, you'll possibly need operations folks to change what they deliver...as AI informs what you offer. Lastly, you'll need money - getting that money will take you proving that investing in AI yields a positive ROI. So by now, you're probably wondering how you can implement AI. Well, if you are, you will definitely be interested in the framework called the "The AI Marketing Canvas" It's all detailed in a book by the same name, co-authored by Raj Venkatesan, along with Jim Lecinski. Professor Venkatesan is a professor at the Darden School of Business at U of Virginia. He is also a co-author of the book Cutting Edge Marketing Analytics. Before coming to Darden, Venkatesan taught graduate students at the University of Connecticut. There, he was the recipient of the MBA Teacher of the Year Award. He received his Ph.D. in marketing from the University of Houston and his B.E. in computer engineering from the University of Madras. He has consulted with firms in the technology, retailing, media, industrial goods and pharmaceutical industries.  People/Products/Concepts Mentioned in Show Framework's 5 stages, reproduced with permission: AI Marketing Moments: acquisition, retention, growth, advocacy Google's Zero Moment of Truth, co-authored by Jim Lecinski Clayton Christensen and the Innovator's Dilemma CapEx vs OpEx Washington Post's spinoff Zeus Technology Jim Lecinski's LinkedIn Profile Rajkumar Venkatesan's LinkedIn Profile For complete show notes, please visit: https://funnelreboot.com/episode-51-the-ai-marketing-canvas-with-raj-ventakesan-summer-books/

The AI Marketing Canvas with Raj Ventakesan - Summer Books

 This is the fifth book of our "Summer Books" series and we're even going social with the hashtag, #SummerMarketingBooks on Twitter, Instagram and LinkedIn. This book focuses on Pay-Per-Click marketing, and whether you do any PPC yourself or outsource, you should be aware of how much of a ground-shaking shift artificial intelligence is making here. Remember that Google & Facebook have been investing enormous sums of money on AI. Their ad empires pretty much run on AI now, and it's vaulted them to become two of the world's top 10 companies. While acknowledging that this sounds ominous for advertisers, our author believes that by joining with them on campaign automation, we can actually thrive. Our author's seen this shift happen first-hand, as part of the NY-based agency Adventure Media, where he serves as COO. his book, Join or Die: Digital Advertising in the age of Automation, came out in 2020. People/Products/Concepts Mentioned in Show   Think-with-Google's Messy Middle paper Single Keyword AdGroup (SKAG) strategy Eric Seufert Survivorship bias Jason Kalakanis' Google Wins Everything post Fred Vallaeys PPC Town Hall PPCProtect.com Clickcease.com Cheq.ai Agency where Patrick works is AdVenture Media Patrick can be contacted on LinkedIn and Twitter For complete show notes, please visit: https://funnelreboot.com/episode-50-join-or-die-digital-advertising-in-the-age-of-automation-by-patrick-gilbert-summer-books/

Join or Die, Digital Advertising in the age of Automation by Patrick Gilbert - Summer Books

 This is the fourth episode in our Summer Books series.  Anyone who's joined a Twitter chat or attended a conference session about it knows that discussing PPC stirs up strong opinions. The criticisms around Google, with its near-monopoly, grow louder and louder. Whether it's making their auction more competitive, their campaigns more automated, or their data reporting more opaque, it seems that everyday there's something Google does to tick off its users.  It is against this backdrop that Kirk published "Ponderings of a PPC Professional" in 2020. For the last decade, Kirk's agency, ZATO marketing, has specialized in Google Shopping Ads. His moral  compass clearly points towards what's best for the advertisers that are his clients. Kirk is not afraid to tackle these things head-on. In some areas, the book offers a philosophical slant, keeping it fresh for whatever a PPC marketer in the future might be grappling with. People/Products/Concepts Mentioned in Show Fred Vallaeys Patrick Gilbert Schrödinger's cat Mary Poppins Google Marketing Livestream 2021 Ads Liaison Ginny Marvin Kirk can be contacted on LinkedIn, Twitter and on Instagram  For complete Show Notes, please visit: https://funnelreboot.com/episode-49-ponderings-of-a-ppc-professional-by-kirk-williams-summer-books/.

Ponderings of a PPC Professional by Kirk Williams - Summer Books

 Our book is "Marketing Automation Unleashed" by Casey Cheshire. From 2011 to 2021, Casey was the Founder of Cheshire Impact a From Nashua, New Hampshire-based consultancy focused on Pardot. He is the host of the Hard Corps Marketing Show which has just blown past its 250th episode. You'll also find him sharing his views on marketing automation at industry events including Dreamforce.   Prior to Cheshire impact, Casey served in the U.S. Marine Corps and he maintains that physical stamina as a skydiver, mountaineer, triathlete.  He released the book in 2019 and I have not only read it but gifted it to others.  People/Products/Concepts Mentioned in Show Four Functions of any marketing automation tool, rolls up to acronym CNAR: Capture Nurture Automate Report Cheshire Success Index (CSI) - a 10 point marketing automation assessment  Tim Ferriss Four Hour Workweek Office Space TPS report Communication principle of What's In It For Me (WIIFM) Lisa Earle McLeod book "Selling with Noble Purpose" Contact info and Social Profiles: Casey's website Hard Corps Marketing Podcast His Profiles on LinkedIn, Twitter and Goodreads For complete show notes, please visit: https://funnelreboot.com/episode-48-marketing-automation-unleashed-by-casey-cheshire-summer-books

Marketing Automation Unleashed by Casey Cheshire - Summer Books

 Marketers know that Artificial Intelligence is being integrated into our work, but many are unsure how they can apply it to their daily work. Our guest is Christopher S. Penn, the author of AI for Marketers: A Primer and Introduction, just out in its 3rd edition. Our guest is an authority on analytics, digital marketing, and marketing technology. A recognized thought leader, best-selling author, and keynote speaker. He has been named by IBM as a Champion in IBM Analytics. Chris is a cofounder and Chief Data Scientist of Trust Insights, a Boston -based digital analytics firm. He is co-host of the Marketing Over Coffee podcast. He has also run the marketing for a series of startups in the financial services, SaaS software, and public relations industries. People, products and concepts mentioned in the episode: Seven steps of AI Maturity: Data Foundation Measurement & analytics Insights & Research Process Automation Data Science Machine learning AI-Powered Microsoft's Tay Bot Jay Baer's book Youtility 'When E.F. Hutton talks, people listen' commercial American Airlines SABRE system  Common Biases in AI Ann Handley Google's MUM algorithm and short video explainer GPT J6B algorithm (for a publicly accessible chat-enabled AI, see Replika) Dunkin donuts Brookings Institution Research on Jobs under threat from AI Chris' Social Profiles YouTube Instagram LinkedIn Twitter Facebook For complete show notes, please visit: https://funnelreboot.com/episode-47-ai-for-marketers-by-chris-penn-summer-books/ 

Episode 47: AI For Marketers by Chris Penn - Summer Books

This is the first show of our "Summer Books" series, our featured book is called The Lead Machine: The Small Business Guide to Digital Marketing by Rich Brooks.  Businesses know that for their marketing to have a significant impact on revenue, they have to put some effort into it. Many are confused by where effort is most needed and how to measure it all. Rich Brooks gets this and his hope in writing the Lead Machine was to break this whole marketing puzzle down into its constituent pieces.  Rich Brooks is founder and president of flyte new media, a digital agency in Portland, Maine.  He founded The Agents of Change a weekly podcast that is about to cross the 400-episode mark. He is a nationally recognized speaker on using digital channels like search, social media and mobile for marketing to your audience. Rich also hosts the Agents of Change conference which takes place in Portland, Maine. This episode begins with websites, which Rich sees as the cornerstone of your marketing assets. We then skip through the chapters he devotes to SEO, paid traffic, Social Media, Email, Podcasts and Video. We also explore how to contextualize this investment, so we have a yardstick to judge whether we aren't spending enough or we are spending too much on marketing. People, products, concepts mentioned in this episode: Rich's BARE marketing framework:  Build Attract Retain Evaluate John Lee Dumas Google Data Studio Rich Brooks' contact info: Agents of Change Podcast/Conference Flyte New Media Fast Forward Maine podcast Rich on LinkedIn, Twitter and Instagram For complete show notes, please visit: https://funnelreboot.com/episode-46-the-lead-machine-by-rich-brooks-summer-books/ 

The Lead Machine by Rich Brooks - Summer Books

 A Marketing generalist is known for having abilities in diverse fields, but what exact combination of abilities does it take? And when should a marketer try to go deep in one skill area instead of going broad. One problem is that you can’t judge whether your skills are commonplace or exceptional, it always depends on who’s around you and how many of them can do what you do. After all, everyone is an expert to someone else  I’m lucky enough to have known Robert Decher for the better part of a decade. Listen to the show where he explains how: Good Careers don’t always go in straight lines, but broad abilities acquired along the way are augmented by one skill that goes deep, together forming the shape of a T. Hence the name T-shaped career.  There's no substitute for experience. People/Products/Concepts Mentioned in the Episode Paul Roetzer’s book, The Marketing Performance Blueprint Algonquin College’s Media and Design Program Video Cover Story for LinkedIn Profiles Low-code and no-code development applications Spark Advocacy Pink Robot Canva The shelf-life of skills and how to avoid obsolescence Inspiration for parts of episode came from the Humans of Martech podcast How to contact Robert: Robert Decher's LinkedIn profile Robert Decher’s Twitter account Episode Reboots It takes trust to do work that’s at the fringes of someone’s skills, by both the person paying for the work and the person doing it.   A good generalist is able to think out and talk about how something should work, even if they aren’t the one building all of it.  For complete show notes, please visit: https://funnelreboot.com/episode-45-how-general-should-a-marketing-generalist-be-with-robert-decher/ 

How General Should a Marketing Generalist be? with Robert Decher

This podcast aims to solve common problems that digital marketers have with the strategy and tactics used to generate leads.

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Funnel Reboot podcast

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