A big hello from Portland, Oregon! Welcome to another episode of B2B Marketing & More with Pam. I have a fantastic guest today - Kristina Jaramillo, and she is the president of Personal ABM. Kristina is also the co-host of the Stop The Sales Drop podcast. Today we talk about where marketers can better help sales boost revenue. In this episode: What are some of the biggest challenges when working with sales? How can marketers help sales define the problems at hand? Regarding trends, what can marketers do to help the sales in the middle of the purchase funnel? What is the course of action if companies want to be incredibly successful with ABM implementation? Why is it important for sales reps to have their social media presence in order, and how can marketing help? How to get to know the sales team better and how can marketing help sales boost revenue. How should marketers structure their impact? What should success metrics look like on the marketing side? How should marketers quantify the marketing's contribution to sales and sales revenue? What is the number one thing marketers need to do if they want to start or initiate ABM with the sales team? Quotes from the episode: "There has to be a stage check-in all the time on their top tier accounts. The middle of the funnel and the end of the funnel focus should be on the top tier accounts. And whoever owns it just needs to be a team player with everyone else." "Sales needs more help in the middle to the bottom of the funnel. I think the marketing's got top of the funnel nailed. It's marketing's job and their duty to create content, create case studies, create an article, whatever it is, to push that further so that they can have that very personalized approach." ————— If you want to chat, reach out to any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.

B2B Marketing and More With Pam Didner

190 - ft. Kristina Jaramillo: Where Marketers Can Better Help Sales Boost Revenue

189 - ft. Ramon Ray: How to Smart Hustle Your Way to Business Growth

Hello from Portland, Oregon! Welcome to another episode of B2B Marketing & More. Today I have another fantastic guest - Kevan Lee. Kevan is a product-led growth and SaaS leader and the head of marketing at Oyster, a distributor HR platform helping companies take care of the global teams. Today we are going to talk about growth hack strategies for startups. In this episode: How did Buffer ramp up its marketing and increased the number of users, readers and visitors? What is the system behind the high content production? What is the role of proper keyword research and optimization in content success? How can high-pace growth hack strategies keep the momentum over a more extended period? What tools should startups use, and business in general, to optimize their content? What are some growth hack strategies for startups and SaaS companies in the different business stages? How should sales and marketing work together in a startup? Is your business sales lead or product-led, and why should businesses care? How should marketers make a transition to support different business models? What tools should startups use for marketing automation and CRM, and should they integrate them? How can marketers measure the success and also a contribution to sales when it closes the deal? What is a daily routine of an effective leader, and why does it matter for business? What are the two books that marketers must read, primarily when they work in a startup environment? Quotes from the episode: "The strategy we took is to pitch something as if it was already written. And so we'd say we have written three things on these topics. Would you like them? And if they say "yes," then we go and write them real fast and get them over." "We have a couple of different ways that we do [to measure the success and also a contribution to sales when it closes the deal]. We have different pipeline targets that we measure at the top and then through the different stages. From lead to meeting to the opportunity to closed one, we have insight into each of those stages and how well we're moving people along." ————— If you want to chat, reach out to any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.

188 - ft. Kevan Lee: Growth Hack Strategies For Your Startup

187 - ft. Mark Emond: With Buyers in Control Sales and Marketing Must Align

Welcome to another episode of B2B Marketing & More. My guest today is Tim Hughes. I met him when I was in London, probably four or five years ago. Tim is a CEO and Co Founder of DLA ignite, and author of two books about social selling and sales-marketing alignment - you can check them out on Amazon. He is also #1 Global social selling pioneer and innovator, and a speaker. Today we talk about social selling as the new business necessity. In this episode: How has the buying process changed? In what ways buyers' behaviors have changed? What are some of the specific changes that marketers and sales professionals need to make? In what ways is being on social is different from doing social? How can content help with social selling? What is humanizing content, and how to use it? How can a business pick the right social media channel? How can brands use their networks without abusing them? What is the role of employees in social selling, and how can companies empower them? What makes social selling challenging for corporations, and how can they overcome those difficulties? How to share and use corporate content on social media? Quotes from the episode: "First and foremost, social selling doesn't take as much time as cold calling does. And it doesn't take as much time as email. So for a start, you have efficiency savings. Some people think that somehow social selling is some sort of shortcut. It's not. But the problem with cold calling is that nobody answers the phone, and nobody responds to emails with email. With social, you can connect to people, have conversations." "We often see that people don't have a strategy in place. So understanding, why are we doing this and for what reason? Also, we can be empowering people in human resources. We can be empowering the CEO, but what we need to be doing is having a voice on social and empowering our people to be part of that conversation." ————— You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.

186 - ft. Tim Hughes: Social Selling as the New Business Necessity

Hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. Today, my guest is Amanda Milligan. Amanda is Marketing Director at Fractl, a marketing agency that helps brands build high-quality backlinks and brand authority through content marketing. Amanda is also a host of Fractl’s Cashing in on Content Marketing podcast, and Head of Marketing at Stacker. Today we talk about content marketing and brand authority through earned media coverage. In this episode: What is earned media, and why should B2B brands care about earned media coverage? What makes publishers care about non paid content, and what makes them pick up the specific article and give it earned media coverage? How can B2B brands approach writers and pitch the idea of the content that could be beneficial for both sides? What is Tangential content, and what makes it different from usual content? What is the role of data focus on decision making and creating the perfect pitch? Fund Rocket Case Study: The complete process What are the benefits of earned media coverage? How to utilize visual assets to boost results? What are the best practices in pitching and promoting content for earner media efforts? What is the role of personalization and automation for a successful earned media coverage? How can small businesses utilize earned media efforts and stay on the budget? Quotes from the episode: "There are a lot of tools you can use to find writers. You can use tools to help you, and some will give you templates. But we are all about personalization. Even if you're sending the same project to multiple people, you're leading into it differently based on who they are." "Subscribe to everything that writer does, follow them on social, get a sense of their beat, and ask yourself how you can contribute to that. How can you contribute to those conversations? Offer something different and have those writers in mind that you're going to customize something for." ————— If you want to chat, reach out to any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.

185 - ft. Amanda Milligan: How to Get Media Coverage for Your B2B Business

Hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More with Pam. Today, I have an incredibly special guest - Scott Brinker. Scott is the VP Platform Ecosystem at HubSpot, Editor at chiefmartec.com, and Program Chair of MarTech Conference. Today we talk about Martech in practice - MarTech trends, opportunities and challenges. In this episode: What are the biggest trends of 2021 in terms of marketing technology development? What makes the digital marketing side so fragmented, and how can marketers navigate the landscape? How should marketers evaluate MarTech as a whole for a company without getting overwhelmed? What makes change and martech implementation difficult and slow? What can marketers do to pitch to management to invest in MarTech? Why should marketers evaluate their MarTech stack regularly, and how to do so? What are the marketing technology predictions for the second half of 2021 or even 2022? What kind of no-code platforms or tools can marketers use in their work? Quotes from the episode: "I'm very excited about this whole movement that people call 'no code.' And when I think about no code, I don't just mean things that don't require code anymore. I think of that category much more broadly as a new generation of tools. Tools that use a great UX and great AI engines to make it easy for ordinary people to build things without waiting for someone in IT or an agency to build it." "The fact that marketing is continually evolving in what it needs to execute and how it needs to reach people is tough because of the pace at which that evolution is happening; it's really hard to keep up with." ————— If you want to chat, reach out to any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.

184 - ft. Scott Brinker: MarTech in Practice: Opportunities, Trends, and Challenges

Big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More with Pam. I have a super unique guest today, Matt Brodie from Brodie Agency and he will be talking about paid media. Again, paid media. It’s not something that it's my forte and I don't do a lot of pay effort, so I am excited, super, super excited to have a conversation with Matt about paid efforts.  So let's get started.   So Matt, welcome to my show!   Matt Brodie: Thank you. Thank you for having me. I'm excited to be here. I'll be honest. This is my first podcast that I've ever been on. So you're popping the podcast cherry, if you will, so thank you.   Pam Didner: All right. So, uh, we started working together on my client’s paid media effort, but I don't know you that well. So can you tell our listeners a little bit about your experience and what you do specifically?   Matt Brodie: Sure. So, yeah, I mean, broadly speaking, I'm a digital marketer. Getting a little bit more specific, I do all paid advertising. Right. That's kind of the difference between you and I. Um, so really anywhere that anyone sees an ad--whether it be in their Facebook newsfeed or before a YouTube video, in their inbox, in their email, um, or on Google--when they're searching for things anywhere paid ad is placed digitally is kind of what my expertise is in. I went to college for marketing and I was just always kind of interested in the area. And, you know, eventually I found my way into working at an, a digital advertising agency where I worked there for about two years and really got to see the ins and outs of it and worked with hundreds of different clients. So it gave me a lot of perspective into what businesses do and what works and what doesn't. And from there, I've just kind of been hooked. And then in 2020 with the pandemic is kind of when I decided to just kind of branch out on my own. And, and that's when I started Brodie Agency.   Pam Didner: I see. So, uh, we kind of follow a similar path. You work in a big agency for a while and I work in a big enterprise for a while. And I also left to stand on my own feet. So right there, there you go. So can I ask you a specific question about a Facebook pay ads? Many small businesses do Facebook paid ads. Is it true that, um, you do pay ads, then people will come?   Matt Brodie: I mean, I will say off the bat. No.   Pam Didner: I am very happy when you said that. Even though you are doing that for a living, you are very honest.   Matt Brodie: Well the problem, I think is there’s a misconception that you just turn on Facebook ads, spend some money and you'll see your return. Um, and that's just not the case and it's not realistic. And especially Facebook kind of has a simpler product from Facebook ads, which is boosting posts that I think a lot of business--small business owners-- at least utilize and they're, you know, they're an effective form of advertising that's pretty cheap, especially if you don't know a lot about it. But your options are limited and it's, you know, it's not going to be something that you could scale to where you're living off of running ads for your business by boosting posts, The long and short of it is that it's not something that is, is just as simple as turning on and walk away and spending some money and you're going to make $5 back for every dollar you spend.   To achieve that level of success it takes, you know, a lot of optimizing, a lot of time, a lot of understanding of what you're doing, and frankly, probably a pretty good investment upfront to build some, some data.   Pam Didner: Yeah, I, 100% agree with you. I myself did some experimenting if you will, with, uh, Facebook pay ads and that was about three or four years ago. And I tried to launch kind of like a physical workshop in Portland. Right. And so I wanted to see if people will actually within the Portland area or within Seattle area. If I do Facebook pay ads, will people actually come to my workshop? And, uh, I spend close to $3,000 to do optimization. And I got probably about 15 attendees that actually pay. So if you calculate that, it's almost like $250 per attendee in terms of registrants. The workshop itself is about $399, but I paid $250 literally to just get one person to register, which is quite a bit of money. And if you take that cost per acquisition--$250 per person-- and then if you really want to, all of a sudden increase your number of the attendees to your workshop, say to a hundred, that number goes up substantially. So my walk away from that experiment is the cost per acquisition, especially down to the, the funnel where people will buy--not just like the impression, not just the cost per like a lead that comes to your website. I'm talking about the cost that people will actually convert and buy. If you take into that detail level the cost per acquisition is actually substantially higher. So, and I have not done any kind of Facebook pay ads ever since. So that leads to my next questions. What are some of the hidden realities and or challenges that people need to know before they doing Facebook pay ads?   Matt Brodie: Sure. Uh, you know, I'd say one hidden reality that people will come to find is that they take a lot of time and they require a lot of attention. It's not something that you can set and forget it. It's also not something that you can just set up a Facebook ads account and start running ads on if you don't know what you're doing. Because there's so many different aspects of the Facebook ad platform, different objectives that they offer which all kind of correlate to the different objectives that a business might have--whether that be, if you want to drive conversions, purchases of a product, leads for say, maybe you're a roofing company. Um, or if you're just, you know, looking for top line website traffic. So there's, there's different optimizing objectives that you can leverage on Facebook and knowing how to utilize them and optimize towards them effectively and efficiently is not something that anybody's born with, you have to, you have to learn that. Um, so I would just say that that's one hidden reality that people will come to realize pretty quickly, especially in light of there being gurus out there that make it seem like anybody can learn Facebook ads and anybody can do it and make a killing from it. Um, they take a lot of time and frankly, it could be a full-time job in and of itself.   Pam Didner: So one of the hidden reality is it's very hard to actually run a Facebook pay ads as a small business owner. It's not something they can take on and do. It's better to actually work with somebody who actually is an expert or knows how to do that well on that platform. Is that correct?   Matt Brodie: Yeah. You know, I think the key is doing so efficiently. Right. Like you said, you could run your own campaign, but you may have an incredibly high cost per acquisition versus, you know, if you pay someone who knows what they're doing, of course that requires an investment to pay someone. But if they really do know what they're doing and they're good at what they do, they can drive down those cost per acquisitions, then they could wind up paying for them.   Pam Didner: Got it. So what do you think about a creative and also the copy and how important are they in terms of running Facebook ads.   Matt Brodie: This is a double-edged sword. Um, I'll say it's incredibly important, right? Obviously the ad has to be well put together. It has to be attention grabbing and it has to make you stop scrolling through your feed and that's done through copy. But more importantly than copy is really the content of the ad. If it's a video that it's, you know, a compelling video, it captures your attention in the first few seconds. But with that, there's a little bit of a caveat to that where at the end of the day, regardless of how good the ad is, and even regardless of how good you are as a paid media buyer and driving efficiencies, you're only going to be as successful as what your product or services is. Right. If, if you're not selling something that's in demand, if people don't want what you have to sell, there's no person who's going to magically make it work on Facebook. There's no ad that's going to magically make it work. People have to want what you have to offer.   Pam Didner: Yeah. So how do you know that? Is there any way that you can actually do some sort of research and that's assume that you are building a brand new product and you don't know what is the demand out there. And is there any way to actually use the Facebook pay ads or Facebook advertising to test it?   Matt Brodie: So you can certainly utilize Facebook as a means of testing maybe demand for a product or service or a particular idea. But I would say that before you actually get to the point of spending advertising dollars, there's probably some research that you can utilize and leverage upfront, just to even see if it's worth. Even trying to test, like, for example, if you're a drop shipper and you're wanting to look at running a new product on Shopify, um, you know, you can look at what's trending on Alibaba or AliExpress. You know, you could look at Google Search trends to see what people are commonly searching for what maybe is getting an uptick in search volume, an in demand product in the now. So there's a lot you could do beforehand, but you will learn pretty quickly. Maybe not so quickly, but over time, running on Facebook ads, if something's going to work on it, assuming you're doing it correctly and you're doing it efficiently and you have good ads, um, if the product sucks at the end of the day, it's not gonna be successful.   Pam Didner: That's not going to work. And another thing, I will I to ask you specifically is, do you need a big budget to run Facebook pay ads? And also how long should you run the ads before you can see the results? I know these two questions are generic. But I want to get some thoughts in terms of, “Hey, do we need to run ads?” I know that you can run a boost ad for $5 a week. Right. But if you want to do it systematically, you want to show the results, do you actually have a range of the budget you might, and also a specific length of time?   Matt Brodie: Yeah, so it's, it's very situational. I will say though, that—   Pam Didner: A range, like I said, the range of the price—   Matt Brodie: It’s not necessarily so much that you require a large budget as much as it requires the acquisition of data. And so there is a correlation inherently with that, between how much budget you need versus time. If you're working with a small budget, it's going to just take you longer to build data, and then it's going to take you longer to optimize. So, you know, you could launch what winds up being a successful campaign with a budget of 10, you know, $20 a day.   And, you know, slowly, gradually with that $10-20 spend a day accumulate data from people that clicked on the ad and went to the website, maybe took some action on the website. Um, and over time you'll have enough people that have, you know, maybe filled out a form, fill or added an item to their cart that you could then leverage that data to build lookalike audiences or retargeting segments. So you don't need a big budget, but you need, if you're working with small budgets, you need time. When, you know, when you're running a hundred dollars a day or $500 a day or a thousand dollars a day, you can generate the data that's required to build a lookalike audience or retargeting segment much faster.   Pam Didner: So like, If you do want to actually set up a Facebook pay ads and you want to run a good period of time, let’s assume you need to actually have a budget on daily basis. And depending on what that is--let’s assume it's $20--then if you run it for a whole year, then the budget needs to be around $7,400. Is that right?   Matt Brodie: Yeah. You know, I mean, blanketly, yes. But, the budget that you start out with for testing is always going to be small. The purpose of advertising on Facebook is if you're going to spend a dollar, you want to make at least two back, three back, four back, five back that's the whole goal is to be for every dollar you spend on your ads to be making some money back. Um, so if that is happening, if for every dollar you spend, you make five back, spend as much money as possible. Right? Who cares if you spend a thousand dollars a day, if you're making 5,000 back. And so you could start with spending $10 a day to accumulate learning and then after two months, you see that you have some success and you're seeing some profitability. So now you go to $20 a day and then $30 a day. And as long as you continue to see the return, you can continue to increase the budget. It's all relative when you compare that to, let's say you're not selling a product, you're just trying to drive awareness—   Pam Didner: See that’s another thing, right? If you drive awareness is really very hard to quantify in terms of your ROI by placing ads on Facebook.   Matt Brodie: But if you're, if your whole objective is us to drive awareness, you don't necessarily care about selling anything, then yes, you could have a pretty set daily budget and it doesn't necessarily matter how much it is that you spend. Obviously the less you spend the fewer results you'll see. And the more you spend, the more results you see, but that's pretty much up to you. The issue of budget and spend and scaling mostly has to do with conversion-oriented campaigns.   Pam Didner: On a separate note for any marketers who like to grow their pay media knowledge and experience, how would you suggest they start? If this is something that they can do on their own? What is your thought on that?   Matt Brodie: Yeah. You know, I think it definitely helps to work at an agency just because, you know, from my experience, you, you wind up working on so many campaigns in such a short period of time and campaigns with, with different clients who are in different industries. So you see a lot very quickly, um, and that helps.   But, you know, on the other side of that is you're also only exposed to the agency way, which, which may not necessarily be how things kind of operate in the real world. Um, I'd say you can definitely teach yourself. A lot of what I know today as a result of me teaching myself. The only thing with that is you have to be cognizant of people who are trying to sell courses, gurus out there who are claiming that they have the strategy that wins on Facebook or, or any paid media and that they're selling it to you. So, you know, you have to think if it, “if you have such a strategy, that's so great. Why are you selling it to me? And why are you paying for an ad to try to sell it to me?” So I would just say take things with a grain of salt. Try to find free information. A lot of it is available online. If you just Google things about how to run paid ads. A lot of videos on YouTube are quality and a lot of them may be from gurus who have courses, but just take it with a grain of salt. You know, you might watch a 10-minute video and find a minute here in a minute there that actually has quality content in it, despite the fact that they're a guru that's trying to sell you something.   Pam Didner: That's actually good to know. Very, very good. So the, a couple of things I learned today by talking with you, and I want to do a quick summary for my listeners. Number one is if you want to run the Facebook pay ads and can you do it on your own the chances are you can, but there is a very steep learning curve that you have to overcome. It’s actually nice to find somebody who knows the platform well have that in-depth knowledge to work with. And I 100% agree with that. In fact, when I ran my first ad, I actually worked with somebody specifically to actually get that done. Another thing is for any kind of pay ads, um, the product is very important. Whatever you are selling the product, the quality of the product, the services that you offer, it is a very, very critical along with the copy and the creative. You need to really pay attention to that, especially if you want to run the pay ads. Your content needs to be very much top-notch before you even want to invest money on that. And another thing that you share with us is in terms of the budget. And the budget can be small, it can be big, but is using that dollar from the perspective of acquiring the data and then using the data to optimize it. And another takeaway, the last one is, if you want to grow your knowledge, obviously you can take course, but, um, you also can, uh, make an effort to learn on your own, but most important thing is have an opportunity to do it and be in the trenches. Anything else you wanted to add in terms of my takeaway, Matt?   Matt Brodie: Those are spot on. I think that last one is, is really it. You know, it's, it's, it's like anything you have to do it. You have to try it. You have to get in there and spend some money, run some ads, see what works, see what doesn't, um, all while, you know, continuing to do research and study. Um, but it's like anything, you know, practice makes perfect really?   Pam Didner: Yup. 100% agree with you. It's great to actually have you on my show. And I have one silly question I want to ask you--actually, you can choose to answer it either one of them. What is the most useless telling you have or do you have a ridiculous go in your life?   Matt Brodie: Hmm, I'll go with ridiculous goal.   Pam Didner: OK! Share with us.   Matt Brodie: Um, yeah, I mean, I, starting the agency that I did just in 2020, you know, right now it's very small. It's very boutique, but I've, you know, I could see it in my head. Like there's no reason why this can't be a million dollar a month, $10 million a month agency. And you know, it's, it's farfetched from where I am right now. Um, but I've always pictured myself as running a business and running a business successfully. And that being how I kind of make my mark on this world. So this is having success so far and if I, if I can grow it to such a scale, that that would be, that would be my ridiculous goal.   Pam Didner: Okay. Very good. So I wish you best of luck. A couple of years down the road, you can actually come back to my podcast and share with us in terms of your experience and journey and tell us how you are doing with your ridiculous goal.   Matt Brodie: I would love to. Yeah.

183 - ft. Matt Brodie: Simple Tips for Running Successful Facebook Ads

Welcome to another episode of B2B Marketing & More! Today I welcome a very special guest, Kyle Roof, the founder and Lead SEO of High Voltage SEO, co-founder and SEO instructor at Internet Marketing Gold, and inventor of PageOptimizer Pro. Kyle is joining me today to share expert tips that will help you increase your organic page ranking. In this episode: - Why is SEO important, especially in the realm of digital marketing? - What is the difference between adding keywords and content optimization - How to connect SEO to keywords, pages, and personas - What are the minimal requirements that anybody managing a website needs to consider in terms of search engine optimization? - What are the specific areas on the page that Google likes? - Basics of changing and not changing URLs - What are the basic requirements for marketers to do SEO? - What is the biggest problem with SEO? - How to choose the right SEO agency? - What is a good relationship between a client and an SEO agency? - How to do SEO for the content that is not text-driven? - What are some common KPIs that clients should track? - How to broaden the number of keywords? - How often should businesses update, refresh or add new content to your website? Quotes from the episode: "It comes down to understanding that SEO is a probabilities game. Put yourself into the position for the best opportunity for success. No SEO professional will be right 100% of the time, but the idea is that the most successful ones are 70 to 80% of the time." "One thing that I do is that I run tests on Google's algorithm, and I'm continually running tests on the algorithm to see what is or is not a ranking factor and which factors are the strongest. And what's interesting is that SEO basics stay relatively the same, and they are still also the strongest factors." ————— If you want to chat, reach out to any social media channels or email me hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.

182 - ft. Kyle Roof: Expert Tips to Increase Your Organic Page Ranking

Welcome to another episode of B2B Marketing & More! Marketing leaders and managers often ask me how to lead a marketing team, especially new first-line managers. However, even very experienced marketing directors ask for advice when they have to respond to unfamiliar marketing disciplines. That’s why in today’s episode, I talk about leading a marketing team and making that team efficient and motivated. In this episode: What are the tangible and intangible elements of leadership? What makes leadership challenging and demanding? How to set clear goals and objectives, and how to use them to lead the marketing team? How creating a statement helps managers to lead effective marketing teams? What is the role of collaboration and what makes it efficient? How to clarify roles and responsibilities? How to define performance indicators on both individual and project levels? What should leaders do to motivate, encourage, and inspire their teams? Quotes from the episode: “Org structure, roles and responsibilities minimize confusion and avoid duplication, as well as stepping on each other’s feet.” “Marketing is hard. Encourage your teams to learn from the mistakes, share the mistakes, and you will all grow together as a result. ” -------------------------------------------------- If you want to chat, reach out to any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.

181 - SOLO: 3 Tips to Lead an Effective Marketing Team

180 – ft. Tommy Walker: A Content Marketer’s Journey

Welcome to another episode of B2B Marketing & More! I’ve been reading many books about writing screenplays lately because there are many talks about bringing storytelling into content marketing. I thought I might also go to the sources and dig in on how to write a screenplay and how to tell stories effectively. The three books I was reading are: Story by Robert McKee, Screenplay Writing 434 from Lew Hunger, and Save the Cat from Blake Snyder. In this episode: Content must have a good sense of what it’s about and who it’s for The importance of structure Know your characters, and dig deep into your character development How screenplay writing relates to B2B marketing writing? How to apply screenplay structure to B2B Marketing? What is the best way for marketers to focus on what they want to say and how to say it? What can screenplays teach us about creating a customer journey? How to create a one-liner to express the essence of your brand? Quotes from the episode: “Another thing I’ve discovered is that every scene, every movement, and every word matters. Everything in a movie is intentional and purposeful.” “The structure of a screenplay is your foundation before you can create scenes and dialogues. The structure of your marketing is your marketing plan, processes and tools.” ————— If you want to chat, reach out to any social media channels or email me hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.

179 - SOLO: 3 B2B Marketing Takeaways From Screenplay Writing Books

178 – ft. Lee Judge: How to Level Up Your Social Media Video Content

177 - ft. Bernie Borges: What is Account-Based Podcasting and Why Your Company Needs It

176 - ft. Tyler Lindley: The Role of Sales Development Reps in Sales Enablement

Do you want actionable marketing tips? In every episode Pam Didner will answer one specific marketing question that will help you in you business.

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B2B Marketing and More With Pam Didner

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