It’s an often-misunderstood area – the subtle (and not so subtle) differences between marketing, public relations and advertising. So, who better to explain to us how it all works than one of Australia’s best and brightest - 303 MullenLowe brand strategist Derry Simpson? From scheduling, media buying and creative, Derry is at the forefront of the way marketers are using data to create award winning campaigns. www.huntercomms.com.au

Hunters & Gatherers

Business of Branding

In this week’s episode we sit down with well-known Perth socialite Lissy Graham to chat influencing, Instagram and online ethics. Lissy Graham is an influencer of choice for local, national and international brands, and is a regular at Perth’s red carpet events. But it didn’t come easily to Lissy – in this episode she reveals the strategy and hard work behind her following. You can follow Lissy on Instagram @lissygraham_ Hunter is an innovative and independent Perth-based public relations consultancy. www.huntercomms.com.au

Influencer Economy

In this episode Hunter Account Director Claire Krol spoke to ABC WA News Director Andrew O’Connor about how technology is changing news gathering and how the public consume it. As the ABC’s digital news presence continues to grow, Claire asks Andrew how the ABC differs from commercial media, how it’s adapted in the changing media landscape and how his team of journalists, editors, producers and camera operators find the balance between urgency and accuracy. Check out the latest ABC Perth news at https://www.abc.net.au/news/perth/ Hunter Communications is an innovative and independent Perth-based public relations consultancy. www.huntercomms.com.au

The ABC's of News

Our personal brand is one of our most important assets. In this week’s podcast we talk to Fiona Kalaf, Group General Manager Markets and Innovation at APM, Deputy Chair Healthway, Director Perth Festival and Ride for Youth participant. As one of Perth’s most respected business leaders, Fiona has strategically built her own personal brand over years working in the corporate and not-for-profit sectors. In this episode Fiona gives us her tips to help you develop your own personal brand using her secret ingredients - consistency and authenticity. www.huntercomms.com.au 

Ambassador for brand

In this episode we talk to award-winning Community News journalist and regional editor Denise Cahill about the company’s digital-first strategy. Denise is passionate about community news – and tells us even if the modern news making environment has changed, the best kind of content hasn’t – it’s still all about local faces and stories. Read Community News online at https://www.communitynews.com.au/ Hunter Communications is an innovative and independent Perth-based public relations consultancy. www.huntercomms.com.au 

Courting the Community

In this episode we lift the lid on Perth’s social scene and talk to Gemma Woolf - the founder and editor in chief of The Social Pages, Australia’s first dedicated online social pages. She pulls back the curtain to tell us what’s really going on behind the scenes at some of Perth’s biggest events, the cult of the Perthonality and we ask the age-old question – if it’s not in the social pages, did it really happen? Check out The Social pages online www.thesocialpages.com or follow socialpages_perth on Instagram. Hunter Communications is an innovative and independent Perth-based public relations consultancy. www.huntercomms.com.au 

Snapped in The Social Pages

In this week’s episode, journalist and TV news presenter Tracey Vo takes us behind the scenes at Channel Nine Perth’s purpose-built newsroom on St George’s Terrace. Through its huge local news offering Channel Nine is always looking for ways to push the boundaries with their content. The effervescent and passionate Tracey talks about how deadlines have changed along with the emergence of social media, how live TV is created, and why a hungry, young team of journalists can produce great news content for our state. www.huntercomms.com.au 

TVo on modern TV

Hunters & Gatherers speaks to the much-loved ABC Perth breakfast presenter Russell Woolf who has just returned to our airwaves from a few years in the US. In this extended interview (because he’s just so much fun to chat to) we find out why he thinks the radio medium is here to stay, what it’s like to reach into people’s homes every morning and developing his on-air partnership with Nadia Mitsopoulos. www.huntercomms.com.au 

Hunter snares Woolf

In this episode, Nicole Moody speaks with Matthew Landers, florist extraordinaire and local Instagram sensation.  He shares his wisdom about how he uses Instagram to promote his business. With more than 50,000 followers, Matthew is widely known for his always clever, mischievous and sometimes downright controversial posts.  Listen in as he tells all about how to attract and engage an Instagram audience in this cheeky chat.   His top tips include; Always look at the analytics. Pay attention to what kind of posts attract more attention than others, as well as what time of day and what day of the week they are being posted. Look for any patterns to see when your followers are checking in.  Engage with your audience. If someone has taken the time to comment on one of your posts, it’s good business to reply.  Know when to push the boundaries and when to pull back by listening to what your followers are saying. Use stories. Instagram stories last 15 seconds and Matthew works on about one-minute worth of stories on his account each day. You can follow Matthew’s Instagram via @matthewlanders Hunter Communications is an innovative and independent Perth-based public relations consultancy. www.huntercomms.com.au 

Matthew Landers on Instagram

This week, Nicole Moody speaks to the newly appointed Senior Editor of The West Australian Anthony De Ceglie as he outlines his agenda for the masthead at the centre of WA's biggest media company. Hunter Communications is an innovative and independent Perth-based public relations consultancy. www.huntercomms.com.au 

Generational change at The West

In Hunters & Gatherers we talk to the leaders in the know when it comes to the media, public relations and thought leadership in Western Australia. The Hunters talk to the people who influence what you see, read and hear in this state and share their thoughts, insights and tips with you. Hunter Communications is an innovative and independent Perth-based public relations consultancy. www.huntercomms.com.au 

Hunters & Gatherers trailer

In Hunters & Gatherers we talk with the people who influence what you see, read and hear in this state and share their thoughts, insights and tips with you. At Hunter we work with leaders in the know when it comes to the media, communications and thought leadership in Western Australia. Hosted by Hunter Communications Managing Director Nicole Moody.

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Hunters & Gatherers

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