? Mums are one of the most powerful consumer groups in the world and make up a huge part of our audience. Today's episode of Her Empire Builder Podcast has THE expert in Marketing To Mums, Katrina McCarter, and she's sharing so many practical and tangible marketing tips that you can implement in your business to help to appeal to the powerful and influential Mum ? Katrina is the founder of Marketing to Mums, a marketing strategist, best-selling author, speaker and business advisor, who specialises in helping business owners and brands sell more effectively to mums. A prolific researcher into mothers’ behaviours, Katrina has published two books: Marketing to Mums and The Mother of All Opportunities. If you are in to stats & data in relation to the consumer market, you are going to LOVE this one.  Loved this episode? Let me know in the comments your key takeaways ? Show notes: tinatower.com/147 

Her Empire Builder

Ep147 Marketing to Mums with Katrina McCarter

You have so many people relying on you. Your future self, your family, your team - you're pulled in a million different directions trying to exceed everyone's expectations... but the person who is most important to look after is obviously you. ⁠ Without taking care of yourself, you have nothing to give all those who are relying on you. Then, why is it so hard? That's what I'm talking about in this weeks podcast.⁠ ⁠ Show notes: tinatower.com/146 ⁠ 

Ep146 Creating and Respecting Your Own Boundaries

Today's episode is a little bit of a behind the scenes look into the launch strategy I've been using. It's not going to be a technical episode with all of the metrics & numbers, instead, it is actually more of an insight of what I have been doing in the last year to create a 7 figure plus business and why I've decided to basically throw out that strategy and go for a whole new one in 2022. As course creators and business owners, there is never one right way to do things, and it is going to change season to season, year to year. What is right for you now, may not necessarily be right for you in a years time. I thought this episode would be really helpful for me to share my personal experience with what I've gone through, as I've reviewed everything in the last month and how I am setting up for our 2022. Listen to wherever you get your podcasts, and grab the show notes at - tinatower.com/145

Ep145 Why I'm Changing My Launch Strategy in 2022

OMG - Leonie Dawson! Literally one of my favourite podcast interviews EVER! For days and days after I recorded this podcast I was thinking about the words that she said, the way she lives and how she's a complete unapologetic rule breaker! Now, I am all for designing your business and life to suit you and like to think I do a pretty darn good job of it, but Leonie takes it a million levels further. She's built an epic business with a revenue of 7 figures a year and only works 10 hours a week (YES! 10 HOURS!!) and doesn't use social media anymore. I mean, come on - what?! You'll hear me say that over and over in our podcast. I had wanted to chat to Leonie for so long before this interview and now we've become real life friends but honestly, I have a major girl crush. Leonie has opened my mind up to all of the ways we can think differently, reexamine what's possible for us and truly live life in congruence with our values. I hope you love this weeks podcast interview as much as I did! Listen anywhere you get your podcasts or grab the show notes at tinatower.com/144 A little about Leonie... A former government employee turned business superstar, Leonie Dawson was working the regular 9 to 5 grind as a government employee and was building her business as a side project. It was the birth of her first child and her desire to be a present mother that lead her to go full time with her business. She has two beautiful girls with her husband. Leonie has been involved in the online course business for over a decade in which she has generated over 11 million dollars in revenue.  She is an international best-selling author with her best-selling workbook Goal Getter, of which she has sold over 450,000 copies. Philanthropy is close to her heart, she has donated $40,000 to organisations in Kenya, built a library in Vietnam & contributed to a six room school in Ghana. She does all this while only working 10 hours a week.  Get in touch with Leonie here:  leoniedawson.com      

Ep 144: Making Millions and Throwing Out the Rule Book with Leonie Dawson

Emma Isaacs is such a superstar! We've known one another since our early days in business and have been on trips, adventures, awards nights and seen so much growth and change! I am so proud of Emma that she's just released her new book, The New Hustle. It's SO GOOD. I was lucky enough to have Emma on Her Empire Builder podcast to talk about how she builds a multi-million dollar company, parents 6 kids and lives life with her trademark calm and grace with big massive boundaries. Have you read the book yet? Check out the episode anywhere you get your podcasts or at the link in my bio.   We cover Mindset Mastermind at tinatower.com/143 herempirebuilder.com

Ep 143: The New Hustle with Emma Isaacs

My guest on the podcast today is my business coach Jill Stanton. I signed up to Jill who I have admired her for years and years and years. I sought her out because I have always spent a lot of money on business coaching. Throughout my whole business journey, I have always spent money on coaches, programmes, courses, books & so much on education, because I do think that the only way we learn is through different perspectives from people who have done the things that we want to do. So whenever I want to go to that next level, I look for someone who's done just that. We cover Mindset Mastermind at tinatower.com/142 herempirebuilder.com

Ep142 - Mastering your Mindset with Jill Stanton

In today’s episode of Her Empire Builder Podcast, I’m interviewing five of my Empire Builder members and asking them a little bit about their businesses so that if you're considering joining her Empire Builder you can get a bit of a feel for it and the type of incredible humans that are inside the community. We only open the doors to her Empire Builder mastermind twice a year and applications are open now! Head to herempirebuilder.com to apply now. My mastermind is my high level program and is quite involved. It’s not an online course that you dip in and out of, get a few things done and then go on your merry way, it is something that is for people who are really ready to double down on their online course business and  ready to go to the next level. Listen wherever you get your podcasts Show notes: tinatower.com/141

Ep141 Lessons from Empire Building Women

Surround yourself with great people. Being around your high vibe tribe makes you think differently - it makes you realise what's possible and imagine a bigger life for yourself. In today's Her Empire Builder Podcast episode I'm talking about how to find your own high vibe tribe and how it can change your life. Show notes: tinatower.com/140 Want to know more about my mastermind? Head to herempirebuilder.com

Ep140 How to find your high vibe tribe

Wealthy women change the world. It's something that we know to be true. We are doing our best to be able to change the balance of wealth to make it so much more equitable, so that women are controlling more wealth in the world and are able to do the things that they want to be able to do with it.  My guest on the podcast today is Kaitlyn Carlson. Kaitlyn is someone that I met at a millionaire mixer - a wonderful little zoom meeting of self made millionaire women to share their stories, their wealth and their tips and to be able to have these conversations openly. These conversations don't happen in normal life, and money is still such a taboo subject for so many people.  So, I wanted to have Kaitlyn on to share the secrets of the the world's ultra wealthy and how you can implement them into your own business and life as well.  Show notes: tinatower.com/139

Ep139 Secrets of the world's ultra wealthy with Kaitlyn Carlson

I'm so lucky that my days are spent with super successful women and so I get to hear their thoughts, their dreams and of course, their fears. I was asked recently "What do you think sets the successful women apart" and I went away and thought about that for quite a while. I came up with 6 main mindset blocks that the millionaire women I know have mastered. Sure, it fades sometimes and there's more personal development work to be done to get back to where we want to be, but there are similarities that I see the women who have done really well, have together and I'm sharing those with you on the Her Empire Builder podcast today! Tune in where you listen to your podcasts, or go to tinatower.com/138

Ep138 The 6 mindset blocks Millionaire Women have mastered

I know that facebook advertising is the much loved hero of advertising, but what if you could grow your business to 7 figures without it? ? In this weeks episode of Her Empire Builder, I am sharing with you the 5 ways you can expand your audience without spending bucket loads of $$ on ads! ? Yes, content marketing takes more effort, but it also delivers more results for both your customer, and for you. ⭐ Tune in now on your favourite podcast app or go to tinatower.com/137 ⭐

Ep137 - Expanding your audience without spending bucket loads of $$ on ads

? This weeks podcast interview is with my beautiful friend Clint Salter, CEO of Dance Studio Owner's Association. He's also a Success Story inside of my new book, Million Dollar Micro Business and quite literally, the nicest millionaire you'll ever meet. I say that because for as long as I've known Clint and inside both private and public conversations, he's very commercially minded and savvy, but above all else, he believes in the impact that he's been put on this Earth to make and constantly strives for ways that he can serve more people and scale his business to make a bigger impact in his customers lives. ? When the pandemic hit, we were on the phone together, both crying trying to figure out what the world was coming to and what he's managed to do since then for his clients is exceptional and we share in this episode how serving people and providing massive value even through scaling to a business that turns over multiple millions on your personal brand, is so important, and also profitable. Clint Salter is an award winning entrepreneur, business development strategist and best-selling author of 2 books. By the age of 16, he started his first dance studio and by 28, he had not only founded and sold 3 companies but was also named The Youngest Senior Celebrity Agent in Australia. Today, he’s the Founder and CEO of the Dance Studio Owners Association: the largest community of Dance Studio Owners in the world. Clint has helped over 34,000 dance studio owners grow their business, impact their local communities and improve the lives of over 800,000 children through the programs and services he’s created in DSOA. ⭐ Find out more about Clint at https://dsoa.com/ ⭐ @clintsalter

Ep136 - Clint Salter - The Nicest Millionaire You'll Meet

I often like to do my planning from 'completion backwards'. That is I start with what I want at the end and then match the plan of action to those results. ? This week on the podcast I wanted to share a chapter of my new Best Selling (YAY!) book with you and traditionally that would be chapter 1 to try to entice you to jump on and purchase the book (if you haven't already). ? But I'm anything but traditional ;) I am sharing with you today the final chapter of Million Dollar Micro Business. This is because I want you to know how it wraps up. I want you to hear the summary and feel what it would feel like to have followed the book and be ready to go BIG in the world with your online programs. ⭐ Then, if you love what you hear and want the gaps all filled in, head to milliondollarmicrobusiness.com and order your copy of the book and grab yourself the free digital workbook. ⭐ Hope you love it!

Ep135 - How to create your Million Dollar Micro Business

? My guest on today's podcast is my favorite course creator in the world that I have ever met, Kayse Morris. She is a wonderful mom of four boys and a beautiful brand new baby girl, a reader of 3 Books a Week, former full time English teacher, founder of the CEO teacher movement and teaches educators how to create their own future income and impact using the skills and passion they have as teachers in the classroom. ? I first came across her when I was at the Kajabi conference in 2018 and I immediately loved her and in this episode, Kayse is sharing how she came to being a teacher into a multi million dollar online course business. She has now helped thousands of other teachers bring their wildest dreams to life. And her story is going to inspire and teach you so many little tidbits! ⭐ Show notes: tinatower.com/134 ⭐

Eps134 - Kayse Morris on Building a Multi-million Dollar Course Business

This weeks podcast is of course, all about my brand new book - Million Dollar Micro Business! The tables have TURNED this week and my fabulous right hand woman, Jarrah Wallace, is interviewing me and asking me all of our members questions that they wanted to know about the process of bringing Million Dollar Micro Business to the world. It was Jarrah's first ever time on a podcast and so I'm pretty excited about that! And also that Million Dollar Micro Business is on the best sellers list - all because of YOU! Thank you for getting a copy, sharing it and reviewing it. I appreciate you more than you know. ⭐ Take a listen to this weeks podcast here at tinatower.com/133 ⭐  

Eps 133 - My EA Interviews Me about Million Dollar Micro Business

Join business coach Tina Tower as she explore's how to build your empire by packaging your expertise into online courses, speaking, content, podcasting and credibility. Tina has over 14 years of experience in starting, building and selling companies, she's a speaker, teacher, mumma and traveller. She's unapologetic about living an intentionally big life and if you want to, this show is designed to show you many different options to help you gain clarity over YOUR version of awesome. Find out more at tinatower.com

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