When it comes to real estate marketing, the holidays are my favorite time of the year. It's a season where we can creatively engage those you already know and even leverage opportunities to attract new customers.  So, this week I'm sharing six real estate content ideas that you can use for social, your website, emails, or even video to form more connections. We're talking about:  - how home and holidays go hand-in-hand for creative marketing opportunities for REALTORS - specific marketing ideas to engage with past customers or your sphere throughout the holidays  - holiday marketing ideas to generate new business by attracting home buyers and sellers   View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/real-estate-content-ideas-for-holiday-marketing  Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!):https://ideasforrealestate.com

Ideas for Real Estate Podcast

72. Six Real Estate Content Ideas for the Holidays

At a time when my life was the shakiest it's ever been, I mean, I couldn't even walk on my own, I decided it was time to dive headfirst into something I knew would help so many and make a positive impact in our industry. And that something turned everything is IG Unlocked for Real Estate. On today's episode, I'm sharing my personal story of the journey that led me to create IG Unlocked for Real Estate & why I know it can change your business as a Realtor! Join me in IG Unlocked for Real Estate (doors close Oct. 14th): https://ideas-for-real-estate.mykajabi.com/IG-Unlocked  View complete blog & show notes: https://ideasforrealestate.com/episodes/journey-to-ig-unlocked-for-real-estate-instagram-marketing  Follow on Instagram: https://www.instagram.com/ideasforrealestate  All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com 

71. My Journey to IG Unlocked for Real Estate

When it comes to Real Estate marketing, your mindset can make or break you when it comes to your success. If you believe in yourself and what you're doing, you have a far greater chance of accomplishing whatever you set out to do So in today's very special podcast episode, I'm sharing a live snippet from my recent masterclass: How Successful Realtors are Getting Business from Instagram. I'm sharing secret one from the masterclass that covers: - a simple but powerful decision that you can make right away - the proactive mindset that empowers you to overcome your challenges - gaining confidence in what you do on Instagram because there's a purpose behind it So, if you'd like to join me live in my upcoming masterclasses where I'll share the other two secrets top agents know about Real Estate marketing, I'm hosting two more next week on October 13th & 14th - There's still time to sign-up at ideasforrealestate.com/masterclass Learn more & save your spot in IG Unlocked for Real Estate: The complete Instagram marketing course designed for modern Realtors to grow their businesses: https://ideas-for-real-estate.mykajabi.com/IG-Unlocked  - Doors close Oct. 14th View complete blog & show notes: https://ideasforrealestate.com/episodes/the-powerful-mindset-shift-successful-agents-adopt  Follow on Instagram: https://www.instagram.com/ideasforrealestate  All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com 

70. The Powerful Mindset Shift Successful Agents Adopt

Have you ever felt like the Instagram algorithm was just out to get you? Or that you'll never compete with the real estate influencers of the world? In this episode, I'm busting three myths that are not only common, but could be costing you business. We're talking about: - the algorithm & how you can leverage it to grow your business- why you don't need thousands of followers to see success- why it's not too hard to get customers through Instagram & the unique potential the platform offers that you should keep in mind Want to learn more about successful Instagram Marketing for Realtors?Why is it that some agents are selling millions of dollars in real estate thanks to Instagram? Yet, others are struggling to see results. Do agents working with more buyers and sellers know something that you don't? Join me to learn how you can grow your business by following the principles that are working for successful agents. I'll show you how in my free, live masterclass: How Successful Realtors are Getting Business from Instagram - learn the 3 secrets top agents use to attract more buyers & sellers (without thousands of followers or annoying sales strategies!)In this masterclass, you'll learn:- the powerful mindset shift successful agents adopt - the essential strategy for attracting buyers & sellers- the 'conversations to closings' method that connects you with more qualified customers RSVP & reserve your spot in the live masterclass session that works best for you: https://ideasforrealestate.com/masterclass  View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/instagram-myths-costing-realtors-business  Follow on Instagram: https://www.instagram.com/ideasforrealestate  All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com 

69. The 3 Biggest Instagram Myths that Are Costing Realtors Business

What if I told you there's an advantage to help you stand out from the competition, attract more home buyers & sellers, & create a marketing foundation for long-term success? Well, you have access to this advantage right this very minute. And it doesn't involve cheesy sales tactics or an impossible plan to follow. You just might not be leveraging it to its fullest potential - but the potential is there, and it's on Instagram! In this episode, I'm sharing: -the unique opportunity Instagram offers modern REALTORS -why you should leverage Instagram to attract your next home buyer and seller -why Instagram is the platform you should be using to start conversations that can turn into customers -how smart Instagram strategies can be your best Real Estate marketing technique to grow your business, for free! Want to learn more about Instagram Marketing? Social media remains one of the most effective forms of marketing you can do as a real estate agent, but how to accomplish it is a challenge for many. That's why I'm so proud to announce my marketing course, IG Unlocked for Real Estate: Your Instagram Blueprint to Attracting More Home Buyers & Sellers. In this exclusive course, I'm revealing how to: - brand yourself - attract your dream home buyer & seller - exactly what to post - how to take advantage of trending features (like Reels) - how to get engagement + we'll create an Instagram marketing plan that works for you! If you'd like to leverage Instagram in your real estate marketing, this course is the complete roadmap you've been looking for. Sign up for the waitlist for IG Unlocked for Real Estate - doors officially open on October 5th! https://ideasforrealestate.com/waitlist  Follow on Instagram: https://www.instagram.com/ideasforrealestate  All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com 

68. Why Instagram Marketing is an Advantage for Modern REALTORS

Instagram is my favorite social media platform for real estate. It's a place where you can grow your brand as an agent, stand out with your marketing, and form relationships with more home buyers and sellers. Instead of convincing people to work with you or paying for pricey leads, you can attract local buyers and sellers to you by following a few key tips for Instagram Marketing!  In this episode, I'm sharing: - Instagram SEO insights- How to use hashtags strategically- Creating content that's found locally- Optimizing your profile- & more to attract buyers and sellers!  Want to learn more about Instagram Marketing? Social media remains one of the most effective forms of marketing you can do as a real estate agent, but how to accomplish it is a challenge for many. That's why I'm so proud to announce my marketing course, IG Unlocked for Real Estate: Your Instagram Blueprint to Attracting More Home Buyers & Sellers. In this exclusive course, I'm revealing how to: - brand yourself- attract your dream home buyer & seller- exactly what to post- how to take advantage of trending features (like Reels)- how to get engagement + we'll create an Instagram marketing plan that works for you!  If you'd like to leverage Instagram in your real estate marketing, this course is the complete roadmap you've been looking for. Sign up for the waitlist for IG Unlocked for Real Estate - doors officially open on October 5th! https://ideasforrealestate.com/waitlist View Complete Blog & Show Notes:  https://ideasforrealestate.com/episodes/get-found-on-instagram-local-realtor-with-hashtags  Download my Instagram Bio Template: https://ideas-for-real-estate.mykajabi.com/intagram-bio-template-relators Follow on Instagram:  https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com 

67. How to Get Found on Instagram as a Local REALTOR

Marketing and technology are essential to today's agent. Marketing empowers you to attract new customers and build stronger relationships within your network, while the right tech can save you valuable time and frustration. Together they are a powerful combination for your real estate career, and many brokerages offer marketing & tech stacks to further support their agents. Yet, how do you know if a brokerage's offerings are right for you?  Today we're having a meaningful conversation about how to evaluate your own needs to see how that aligns with what a brokerage provides. Because there are many reasons to evaluate a brokerage's marketing & tech offerings.  You might be thinking about making a move to another brokerage. Or you want to take a step back and honestly review how your current brokerage supports you.  On the other hand, you might be brand new to the business and choosing your first brokerage.  Or maybe you want to learn how better to take advantage of what your current brokerage offers.  Whatever the reason, it's a valuable exercise for any agent to consider. So, tune in to hear firsthand what you should consider from a former brokerage Chief Marketing & Tech Officer.  View Complete Blog & Show Notes:  https://ideasforrealestate.com/episodes/choosing-real-estate-brokerage-marketing-technology Download the Complete Marketing Plan:  https://ideasforrealestate.com/plan  Follow on Instagram:  https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!):https://ideasforrealestate.com 

66. How to Decide if a Brokerage's Marketing & Tech is Right for You

Video works for real estate marketing, bottom line. It not only captures people's attention, but it's memorable and creates connections that can lead to closings. This strategy is ideal for agents who are looking to grow their businesses in authentic ways.  And when you combine the effectiveness of video with the popularity of Instagram, you have a unique opportunity to engage potential home buyers and sellers while establishing your agent branding. From Instagram Stories to IGTV to Reels, you have a variety of features to engage with Instagram's over a billion users!  Whether casual or professional, video empowers you to speak directly to your target customer about what's important to them and how you can help as an agent.  But I get it. Video can be challenging for most people. So, I've created a 5-day challenge for you to start implementing video on Instagram ASAP!  View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/instagram-video-challenge-realtors   Join the 5-Day Instagram Video Challenge:  https://ideasforrealestate.com/videochallenge  Follow on Instagram:  https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!):https://ideasforrealestate.com   

65. The 5-Day Instagram Video Challenge for Realtors

The world is full of options. Head online, and you'll find over a billion websites and about 4 billion active social media users. There's a website for everything you can imagine and somebody scrolling through social interested in that same info. And when we think about real estate, it can be a saturated industry as well. There are about 1.5 million Realtors in the U.S. today, and they're all looking for more business. So, if you approach your online marketing with the wide net of simply "looking to attract any & all buyers & sellers," it's going to be challenging for you to stand out.  But if your website and social media are targeted, then you're no longer one in a billion. You're THE agent your dream customer can't wait work with. When it comes to digital marketing, you need to have a targeted strategy. Whether you're focused on attracting new customers through social or your website, it can be challenging to gain momentum if you're hopping from one idea to the next. While online marketing for real estate can start to feel overwhelming, there's a basic principle you can rely on.  The more you talk about something, the more you'll be known for something. Learn how in this week's episode!  View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/target-marketing-realtors-real-estate  Featured Freebie: "Target Marketing Blueprint" https://ideasforrealestate.com/target  Follow on Instagram:  https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!):https://ideasforrealestate.com 

Target Marketing for Realtors: How to Identify & Attract Your Dream Customer

Whenever we want to learn or do something, we head online to find out more. This action is especially true in real estate! Homebuyers and sellers are doing their own research and looking at homes for sale right from their phones, and more often than not, they're using apps like Realtor.com and Zillow. And in this highly competitive online world, many real estate agents have abandoned their websites to either buy leads or build their businesses using social media or relationship-based strategies. Because the thought is "most real estate websites don't work," and I agree with that statement! But what if I told you that there's still ample opportunity in your own real estate website with the right strategy in place? View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/why-most-real-estate-websites-dont-work  Download Marketing Freebies:  https://ideasforrealestate.com/freebies Follow on Instagram:  https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!):https://ideasforrealestate.com 

63. Why Most Real Estate Websites Don't Work!

Long before podcasts, tv shows, or even books, people passed down knowledge through story. The stories told connected people across time and were a way to entertain and share life lessons. And while communication has evolved, the value of story continues. You might not realize it, but every day you take part in multiple stories. From the TV shows you love to binge to the memories you create for your home buyers and sellers, stories shape our everyday lives. They keep you interested, able to recall information, and most of all - they play to our emotions. And by leveraging storytelling in your real estate marketing, you can start forming connections that will last a lifetime. It all starts with the right story. View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/storytelling-for-real-estate-marketing-branding Download Marketing Freebies:  https://ideasforrealestate.com/freebies Follow on Instagram:  https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!):https://ideasforrealestate.com 

62. The Art of Storytelling for Real Estate Marketing & Branding

We all only have 24 hours in a day. How you spend that time can either make you want to pull your hair out or set you up for success. Because when you're organized with the right tools to support you, you can focus on what matters most - professionally and personally.  And when it comes to your real estate marketing, you will be more effective if you're organized in an enjoyable way. There's nothing worse than tech that is so complicated it doesn't help! So, in today's episode, I'm covering how to combine my favorite all-in-one digital tool with a pen & paper system to keep you on track.  And spoiler, I use both these tools every day and know you'll find value in them too across! Try out Evernote or the Full Focus Planner - https://ideasforrealestate.com/favorites 

61. How to Use Evernote + The Full Focus Planner for Real Estate Success

Big changes coming to Ideas for Real Estate to better support you!   But first, thank you for joining me as I share my passion - real estate marketing - week by week. I hope that you've been able to learn something new and have valuable takeaways that you can implement into your business. My goal with Ideas for Real Estate has always been to be your go-to source of authentic marketing. I know there are a lot of resources available, and I thank you for tuning in here.   In today's mini-episode, I'm excited to share changes that will empower me to better support you! Learn more in this week's episode.    P.S. Don't miss the IG Unlocked Waitlist: https://ideasforrealestate.com/waitlist

60. Exciting News for Ideas for Real Estate Listeners

Ever feel like it's impossible to keep up with social media marketing for real estate? It seems like every week, one of the platforms makes a change, or what was working last year is now a waste of time. These changes and everyday challenges then lead to widespread myths. And I find that if you believe one of these myths, it's likely to impact how successful you'll be with your overall strategy. It's so easy to let a misconception or even limiting belief take hold of our marketing. You might have heard these myths somewhere or started agreeing with them yourself. So, listen in to hear the nine social media marketing myths that could be leading to fewer opportunities for you and ultimately fewer closings! View Complete Episode Blog & Links: https://ideasforrealestate.com/episodes/social-media-marketing-myths-realtors

59. Social Media Marketing Myths for Realtors - Busted!

If you're trying to build your personal brand as a real estate agent, then I hope you're embracing videos. Videos show off who you are in a way that's captivating and, above all - personal. And in today's age, videos can be quick to create and easy to implement into your real estate marketing strategy. You don't need to hire a videographer or spend money on equipment to get results. You just need to show up, be yourself, and create engaging content. And Instagram thinks video is key as well. In fact, they recently announced that "Instagram is no longer a photo-sharing app." Instagram sees the success of platforms like TikTok and YouTube, and they want to lean even more into video. And I want you to be able to capitalize on the effectiveness of video on social as well. So in today's episode, I'm sharing 7 creative ideas for video that you can film with your phone and share right away on Instagram. Episode's complete blog post: ideasforrealestate.com/episodes/video-ideas-instagram-for-realtor-branding 

58. 7 Video Ideas for Realtor Branding on Instagram

Each week, the “IDEAS for Real Estate” podcast reveals the latest marketing tips and ideas for success in real estate. Whether you consider yourself a marketing & tech newbie or are an experienced pro, host Heather Colby shares creative ideas for real estate agents & brokers. So, if you’ve ever found yourself wondering, “How do I stand out on social media? Do video? Develop my personal brand? Connect with more homebuyers or sellers? Generate leads online? Engage my sphere? Advertise in a genuine, modern way” then this is the show for you! As an award-winning marketer, thought leader, and Chief Marketing & Tech Officer of one of the nation’s leading brokerages, Heather answers all your top questions. Each episode is designed to help you easily implement new strategies and has online resources to further help you succeed. So, stay tuned for solid marketing strategy, actionable advice, and of course, creative ideas for real estate!

hubhopper

Ideas for Real Estate Podcast

hubhopper