Guy Bauer is the founder and creative director at Umault - a B2B video marketing agency. His agency specializes in helping B2B brands simplify their complex sales message with video. Video is no longer the exception, but an expectation and with that it's difficult to stand out and to be noticed. In this episode we're talking about video that catches customer's attention. According to Guy you've got to do it like George Costanza-the opposite of what everyone else is doing! ? For full show notes please visit www.anyachrisanthon.com/124

New Construction Marketing Podcast

Beautiful, Funny or Make Me Cry Video with Guy Bauer-124

Today I am chatting with David Scheppler with Apex Chat about....well-chat! We all know that 99% of consumers begin their home search online and it often takes place on a Friday night between the hours of midnight and 3 am. If your organization offers online chat-is someone available at 3 am to answer your customer's inquiries? Because there is nothing worse than initiating a chat, but they just leave you hanging.... That's why Apex Chat offers both chat bots as well as human operators who are ready to respond to your prospects' inquiries and to set up the next appropriate steps with them. The best part is-it won't cost you an arm and a leg! In fact there are no monthly fees-they only charge you if they're able to pass a qualified lead on to you. Yeah-you heard that right! And right now you can get 50% off your initial set up fee when you use this link to get started. 

How to Convert More Leads with Chat-123

 On today's episode we're talking about the evolution of marketing professionals and how to have difficult conversations with your customers about delays and price increases during these trying times in homebuilding. Jennifer has spent half of her career working in new home construction to working with the multi-family industry in multiple marketing capacities. To date, Jennifer has provided marketing leadership to three home builders: Richmond American Homes, Oakwood Homes and Truland Homes. Jennifer’s most recent work through early 2020 was for Oakwood Homes where over four years she revolutionized the organization’s brand, created the first active adult and luxury product brands, and ensured brand consistency among all of Oakwood Homes’ business units. Cooper also oversaw the brands for eight of Oakwood’s sister companies. She built the corporate and division marketing teams to design and build best practices and led all marketing support materials and region-wide campaigns. Jennifer’s work at Oakwood Homes alone earned her Marketing Professional of the Year at MAME 2017 with the Denver HBA and nationally she also won the same award with the NAHB in January of 2018 (gold) and runner up (silver) in 2019. She has also had the blessing and honor to serve as a board member for the Colorado Homebuilding Academy, Tennyson Center for Children, Apartment Assoc. of Metro Denver, and honored visionary council member for Atlas RTX. 

Keeping Up with Evolution of New Home Sales & Marketing with Jennifer Cooper -122

 Debra Wyatte is the Chief Experience Officer with Cecilian Partners. She brings well over a decade of customer experience expertise working with community developers, production home builders, and Homeowner Associations. On today's episode we're talking how to leverage lifestyle or social capital as a marketing tool. Debra Wyatte holds a Bachelor of Science in Park and Recreation and Tourism Management from Indiana University. She is an active member of the Urban Land Institute at national and local levels. She is a member of the Community Development Council (CDC) Green and Building Healthy Places Committee in Colorado. To learn more about the XO (software that provides a single platform for community developers and home builders to unify experience (X) and operations (O) data) please visit: www.anyachrisanthon.com/xo 

Leveraging Lifestyle to Sell More Homes with Debra Wyatte-121

 This Episode is extra special because Abby actually trained me when I first started in new home sales back in 2013. We worked for the same builder. Abby Cornelius has had an incredible career in homebuilding industry and she's done it all-from new home sales, to a sales manager and now she is a land acquisition manager. Today we're chatting about the 3 pillars of a top performer. Whether you're in sales, management or marketing role-this episode is for you! Stack your pillars to increase results. We're digging into self management, customer experience and business strategy. You'll discover where your strengths are and opportunities to level up! To learn more about Abby connect with her on LinkedIn 

The 3 Pillars of a Top Performer with Abby Cornelius-120

Brian Barrett is the owner of the performance marketing agency, OCT Performance Marketing, and the marketing product company, automatd.digital. He is also a founder of Virtually There, a tool that allows homebuilders to conduct better online appointments-a topic we're discussing on today's podcast. His diverse career path has consisted of roles in accounting, business analysis, and digital marketing. Over the years, Barrett has held prominent positions at Shea Homes and Apple, before acquiring Oak Creek Trail in 2018 and forming Automatd.Digital in 2020. Brian is a former All-American soccer player and a graduate from Winthrop University in South Carolina. He later received his MBA from Arizona State University, where he transitioned his professional focus from accounting and business analyst to digital marketing. In his current role, Barrett serves some of the top homebuilders in the nation, creative agencies, and nonprofits with the latest digital marketing trends and cutting-edge technology. He is known for combining his creative and analytical skills to form meaningful customer interactions and produce measurable results. Brian lives in Northeast Mesa and is an avid biker and outdoor enthusiast. He enjoys spending time with his four boys, his wife, and two dogs.

Virtually There with Brian Barrett-119

All the show notes from today's Podcast can be found at www.AnyaChrisanthon.com/118 The Utah Chapter of the NAHB Professional Women in Building is designing and constructing a home that will be showcased in the 2021 Utah Valley Parade of Homes (June 3-19, 2021). The goal for this home is to highlight and utilize women professionals, skilled tradeswomen, and women-owned companies for all stages of the project.

The House That She Built with Kristi Allen and Mollie Elkman-118

Christina is an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, excelling in social media, photography, and live TV. She has been featured in Forbes, Fast Company, the Huffington Post, Time, Yahoo!, PR Daily, All Business Experts, on CNN, WTVJ in Miami, WPTV in West Palm Beach, News 12 in New York City, and many other media outlets. She is the Founder and CEO of Media Maven and today we chat about strategies to get your business featured in media without paying for it. She also talks about best practices when it comes to promoting and repurposing the coverage you receive as well as biggest mistakes most business owners make. To learn more about Christina, check out her Podcast. 

How to Get Media Attention for Your Business with Christina Nicholson-117

 Jeff Kutas aka Mailbox Guy is the Founder and CEO of MB Sentinel-they create safe spaces for home deliveries. His innovations not only provide a safe place for online orders but also create a safe space for this home delivery activity, that he personally feels lacks awareness. Jeff likes to create things that make everyday life more enjoyable and that are useful. Developing his delivery solutions so that they are best suited to how people live I.e. a gated property, suburban curbside or urban was determined by countless visits with homeowners, architects and builders which was integral to creating the variety of solutions that he offers today. We're talking about changes in consumer behavior with the rise of online shopping and how it affects not only how consumers shop for new homes and what features they choose but also new and innovative products that you can offer to accommodate your buyers. Connect with Jeff on LinkedIn on visit his website to learn more.

The Future of Home Shopping with Jeff Kutas-116

For full show notes please visit www.anyachrisanthon.com/115 Alexis and I will be speaking at The Sales and Management Retreat in October 2021 in Hollywood, FL. To find out more and to sign up for the VIP list please visit www.anyachrisanthon.com/roland Today's guest is one of my favorite industry people-Alexis Udine. Alexis is a builder marketing manager with Group Two and the director of g2 Online Sales Coaching. For over a decade, Alexis has dedicated her career to the launch, growth and success of home builder sales and marketing programs around the country. She is thrilled to offer a fresh, proven approach to online sales coaching that meets the needs of today’s new home buyers. Alexis was recognized in Professional Builder‘s 40 Under 40 Class of 2021, has spoken at the International Builders Show, and regularly shares her knowledge with builders nationwide through Builder 20 groups. She holds a Master’s Degree in Elementary Education and is thrilled that her education and passion have merged to enable her to bring this innovative program to home builders. Connect with Alexis at audine@grouptwo.com 

Episode #115: OSC Follow Up Best Practices with Alexis Udine.

 PRICE BLD-R is the collaboration of new home marketing veterans Mark and Betsy Feldmann, Principals of First Story Marketing located in Centennial, Colorado along with John Russell and Eric Knopf, Founders of Webconnex, a leading software company based in Sacramento, California. PRICE BLD-R is a brand-new patent-pending technology that deploys from anywhere on your website and allows shoppers to virtually “build & price” your homes. Watch engagement and leads soar as potential buyers are guided through an interactive new home pricing wizard to build & price your new homes.Use coupon code ANYA50 at checkout to take advantage of 50% off for the first 2 months. New homes are their passion. They believe that there isn’t anything better than a happy homeowner in a brand-new home. That’s why their work is solely focused on bridging the gap between builders and buyers in order to foster wonderful, lasting relationships. Each of the owners brings a wealth of real estate, advertising and marketing knowledge to different aspects of the business. Before starting First Story, Betsy spent five years working with large home builders and developers on a national level with one of the country’s top real estate advertising and branding agencies. She blends that experience with a background in nonprofit and event marketing. Mark applies his six-plus years of project management experience with one of the largest home builders in the nation to day-to-day business operations and client project management. Ready to give PriceBldr a shot? Use coupon code ANYA50 at checkout to take advantage of 50% off for the first 2 months. 

New Home Price Transparency with Betsy and Mark Feldmann-114

 Two opportunities to join me in person next week:  1. Tuesday, April 20th at 10:30 am EST: Learn How to Use Webinars to Grow Your Network and Generate Leads on Autopilot. To register: www.anyachrisanthon.com/tina 2. Thursday, April 22nd at 2 pm EST: How to Convert Browsers Into Buyers and Establish a Pipeline of Leads. To register: www.anyachrisanthon.com/nternow Tyler Stouder is the Director of Marketing at Arbor Homes and he is a self described HubSpot enthusiast. Yes you heard that right. That's how we got connected in the first place-we both can talk about CRM's more than socially acceptable to admit. Tyler's been with Arbor Homes for a little over 2 years-coming from outside of building industry (his background is in marketing agency world). Today we talk about how Arbor Homes was able to embrace and implement new tech under Tyler's guidance in 2 short years. Connect with Tyler on LinkedIn 

How Arbor Homes Implemented MarTech with Tyler Stouder-113

Molly White is a Digital Strategist at ONeil Interactive and she is a passionate early adopter. She helps clients put their best technological foot forward while generating high quality leads with digital campaigns that consistently beat industry averages. On today's episode of the New Construction Marketing Podcast we're talking home builder website benchmarks for 2020. ONeil Interactive specializes in home builder websites and they've compiled this the data to give us a snapshot of customer behavior online. 

Home Builder Website Benchmarks 2020 with Molly White-112

 Today's episode is brought to you by The New Construction Marketing Academy. If you want to learn how to automate your follow up from contact all the way through settlement and build a pipeline of referrals, than this self-paced online course is for you! Stanley Souder is my guest on today's episode and we're talking how to stay on top of your sales game during a hot housing market. It's easy to convince yourself of your own greatness when the houses are practically selling themselves and it's easy to become an order taker in the process. We discuss what you can do today to ensure success in sales even when the market turns and Stanley talks about his tips to stay motivated and prevent a burnout. Stanley is an Area Sales Manager with extensive expertise in successfully exceeding quotes and building effective teams that not only perform at high levels but enjoy working together. He currently manages 12 Sales Consultants across 4 communities throughout the Charleston Market. Since joining the team he has helped onboard 3 new hires and increased sales numbers week after week. He currently manages one of the fastest growing areas in Charleston, South Carolina. His passion is not just meeting quotas but building an environment where each member of his team feels valued, appreciated, and challenged to be their best.  Key Achievements as a Sales Consultant: • Presidents Club 2020• Sales Volume Leader    • #2 ranked sales consultant in the country out of 900  • Highest Customer Reviews in Division 2019/2020 

How to Stay Motivated and Prevent Burnout with Stanley Stouder-111

 Kody Smith is the President and founding partner of NoviHome - a suite of app-based technologies that are driven to enhance the home buying and building process. On today's episode we're talking how technology is changing the home building industry.  Novi Home is offering a special discount to listeners of this podcast, to take advantage of this offer use my affiliate link: www.anyachrisanthon.com/novi Kody's background is in entrepreneurship and technology sales within startups.  His experience has spanned many industries from cash-pay healthcare to data science and B2B corporate sales. Kody has a great understanding and passion for the buyer experience and how technology is influencing CX. Kody has an undeniable passion for NoviHome and the impact it is making within the building industry for both the buyer and the builder.  Prior to NoviHome Kody worked as President of Sales at NoviHome's sister company, TouchMD. TouchMD has 1,500 clients in 15 countries and just celebrated surpassing its millionth patient registered. TouchMD revolutionized the patient experience in cash-pay healthcare and set the bar for patient care and communication." Kody is a father to four children; three biological and one adopted. His family is the #1 priority in his life. His wife and Kody live and raise their people in a small town in Southern Utah, population 30k. His father was and still is a serial entrepreneur and Kody had the rare opportunity to grow up experiencing the joys and hardships of this life.  He has a true passion for creating solutions to problems and enjoys the challenge of startups. He sold his first PC when Kody was 14 years old in his family’s office supply store. From that day on, he has been addicted to sales and the process. Every year Kody chooses a few words to focus on. His hashtag for 2021 is “Level Up" 

Technology and the Future of Home Building with Kody Smith-110

New Construction Marketing Podcast is an educational weekly show for new construction sales professionals designed to provide actionable ideas to help you sell more homes. Weekly topics range from new home sales best practices, time management tips, productivity tools, industry trends and marketing ideas. Sitting in the decorated model home by yourself can feel like you’re on an island-especially when you’re in a slump, but you’re not alone-tune in to get inspiration from a community of real estate industry leaders and your peers right here on the New Construction Marketing Podcast with your host Anya Chrisanthon.

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New Construction Marketing Podcast

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