We discuss why optimizing for leads alone may not always be the best strategy for your dealership. Asking yourself the right questions and defining your digital measurement strategy will be the key to a successful marketing strategy.

In The Search

Optimizing Your Dealership's Digital Marketing

Today's topic is paid search related! We will cover single keyword ad groups and some benefits as it pertains to automotive and mortgages. 

The Benefits of Single Keyword Ad Groups

2021 opportunities for dealerships to leverage Facebook Ads and better improve the overall customer experience. Leverage automotive inventory ads and Facebook's new features to improve your customer journey and capture more leads. 

Automotive Marketing In Facebook Ads

Intro To Media will cover a high level view of digital marketing. Aligning business goals with your marketing efforts. Diving into campaign objectives in Facebook Ads

Intro To Media

Enabling your business for digital retailing is essential for maintaining both your brand and business post Covid.

SMB Marketing In a Covid Market

Production tasks help drive better efficiency within your paid search marketing. This episode will cover some key tasks that will help lower your cost per acquisition.

Production Tasks

This episode will cover how to get started on your keyword research and different match types in Google Ads. We also cover examples of both "short tail" and "long tail" strategies.  

Keyword Research

Whether you are starting from scratch in Google Ads or iterating on your existing account. It’s important to consider the strategy behind your account structure and the nuances to setting up your campaigns for success.

Account Structure

Intro to “In The Search”

A comprehensive guide to growing your business with Google Ads. Each episode will dive deep on methods to improve and set up your search engine marketing for success.

hubhopper

In The Search

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