How is a company’s true value measured?  And why is there such a discrepancy in corporate valuations between Wall Street, Main Street, employees and investors? In this informative discussion, Tim Koller, Partner and Core Leader of the Corporate Finance Practice at McKinsey & Company and co-author of the book, Valuation, helps us solve these apparent contradictions with our Marketing Institute Leader, JP Kuehlwein – and also offers his own expert guidance on how to properly assess a corporation’s value.

Influencers

Company Valuations, Wall Street and Main Street and how they jive… or not

How does one craft the right name for a brand or business? Should one evolve and extend it over time? David Placek, Founder and President of Lexicon, boasts over 30 years’ experience in the naming business. His agency has developed some of the most famous brand names, such as Dasani, Impossible Burger, Swiffer, and Febreze. In this fascinating conversation, The Conference Board Marketing Institute Leader, JP Kuehlwein, discusses with David how the right name can be used to tell the product’s story, and how it relates to other important branding elements like design, visual identity, and communications.

What’s in a Name? – How to use naming and language to build your brand and business

How might COVID-19 impact where, what and why we buy - even long after it’s gone? JP Kuehlwein, The Conference Board Marketing Institute leader, speaks with Paco Underhill, Founder & CEO at Envirosell, as well as a guru when it comes to the shopping environment and its impact on our behaviors, to discuss this question. Join this conversation as Paco explains some of the instincts we all have as shoppers to help us understand how retailing might change – or not – in the near future. How do people interact with the shopping environment and the product proposition? And what can we learn from that as we try to predict what will happen next?

Brand Building and Communication in the Midst of the COVID-19 Crisis Part 5

The swift spread of COVID-19 has dealt a significant blow to the retail sector. During these troubling times, many business leaders are wondering which brands will fail, which will survive, and which may even thrive due to the current health crisis. Join JP Kuehlwein, Marketing Institute Leader at The Conference Board, for a fascinating discussion with investment banker and co-founder of Triangle Partners LLC, Richard Kestenbaum, about the impact COVID-19 has had on retail. Discover the different ways various sectors within retail are being impacted, where non-essential retailers should consider investing their money, why essential grocers and manufacturers are seeming to struggle with their supply chains, and how the pandemic has accelerated the evolution of retail away from traditional brick and mortar stores.

Brand Building and Communication in the Midst of the COVID-19 Crisis Part 4

Alison Cayne is busy in normal times: The mom of five has founded a cooking school, café, events space and packaged food brand in addition to writing books, hosting podcasts and otherwise sharing her insights, energy and excellent cooking. But these times of crisis bring her exceptional, ethical, entrepreneurial leadership and strategic thinking and acting to light even more.  Alison shares how she is tackling the challenge as a boss, business partner, borrower, supplier… and her insights can serve as inspiration to business and brand builders large and small. Take a listen.

Brand Building and Communication in the Midst of the COVID-19 Crisis Part 3

You want to let people know you care and provide relevant offerings without coming across as profiteering. You also don’t want to bore consumers with worn-out platitudes. So, what is a brand to do and say?  Join JP Kuehlwein, Marketing Institute Leader, as he speaks with Dan Fietsam, an award-winning creative and copywriter. Dan has experience developing advertising in the context of crisis. During this discussion, JP and Dan will review how organizations are continuing to advertise their brand against the backdrop of this pandemic and what might be the most appropriate ways to communicate now and going forward.

Brand Building and Communication in the Midst of the COVID-19 Crisis Part 2

Today, we find ourselves in one of the most disruptive periods in modern history. Public discussion about ESG has taken the backseat to surviving and getting through the COVID-19 pandemic. Part two of this podcast further explores how corporate communications can support your company’s ESG initiatives, and how to use ESG to guide your company through the COVID-19 crisis response. Host: Craig Carroll, Communications Institute Leader, The Conference Board Guests: Kelly Semrau, former Senior Vice President, Global Corporate Affairs, Communication and Sustainability, at SC Johnson and Senior Fellow with the Marketing and Communications Center at The Conference Board Devry Boughner Vorwerk, former Corporate Vice President, Global Corporate Affairs, CEO of DevryBV Sustainable Strategies, former CCO  and Global Corporate Affairs, Cargil, and Senior Fellow with the Marketing and Communications Center at The Conference Board Jessica Adelman, former Group Vice President of Corporate Affairs for The Kroger Co. and Senior Fellow with the Marketing and Communications Center at The Conference Board

Turbulent Times: Communications and Sustainability During the COVID-19 Pandemic, Part 2

Join us for the first in this mini-series which focuses on what brands and their leaders should say and do (or not) in the midst of the COVID-19 crisis.  In this episode, JP Kuehlwein, Marketing Institute Leader at The Conference Board, interviews Martin Karaffa, Associate Partner at Hofstede Insights. Martin has spent over 25 years in the global advertising industry working with brands such as Diageo Daimler Benz, Citi Financial, Johnson & Johnson, Kit Kat, Kellogg, Listerine and … yes, Purell! In this discussion, JP and Marty will discuss what brand owners should focus on as they decide what to do and talk about to their customers while they are both dealing with the pandemic. They will also talk about how different cultures, organizations and personalities behave differently in times of crisis, and how that impacts their relationships to brands and customers.

Brand Building and Communication in the Midst of the COVID-19 Crisis Part 1

Influencers connects you to the marketing and communications leaders who are ahead of the game. Brought to you by The Conference Board Marketing and Communications Center, the podcast features regular interviews with Executives and Experts who know the issues you’re grappling with.

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