Lisa Gerber, the CEO of Big Leap Creative and host of Breaking Trail podcast. She discusses a number of important issues, including: 1) What do you do when you fire a client who has prepaid you? 2) Building trust through stories 3) Why telling the right story is even more important than telling a story well

Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

What do you do when you fire a client who has prepaid you?

Rebekah Iliff, a writer, humorist, and the founder of WriteVest, a writers' collective focused on developing thoughtful, creative invoice, and voice-driven content for brands discusses: 1) A shotgun isn’t the answer. What to do when your competitor copies your language and claims 2) Why businesses need to stick to their purpose and avoid wokewashing 3) Fighting vanity metrics

Why businesses need to stick to their purpose and avoid wokewashing

This week, Amy Coward, APR,  the President of AC Public Relations, discusses a number of ethics issues, including: 1) How to respond ethically when someone with an agenda attacks you 2) Effective ways to approach your boss to tell them they are acting unethically 3) Why you need to remember – what you allow, you condone

Ethics, Chickens and Biases

Andrew Healy, co-founder of Water & Wall, an award-winning marketing and communications agency, discusses a number of important ethics issues, including: 1) What to do when the story you are told just doesn’t add up 2) How to deal with content exhaustion 3) Misperceptions around financial services and ethics

What to do when the story you are told just doesn’t add up

Linda Recupero, the Senior Vice President and Global Head of Enterprise Communication for Assurant discusses: 1) What to do when a colleague lies 2) The evolution of ethics globally 3) The five most dangerous words in the world

The five most dangerous words in the world

Michelle Olson, the 2021 national chair of PRSA and the managing director and head of the Phoenix office for Lambert discusses a number of important ethics issues, including: 1) How to fight the constant little drips of ethical challenges we face every day 2) Transparency and the industrialization of disinformation 3) The importance of universal key messaging

Transparency and the industrialization of disinformation

Wendy Glavin, the founder of the Wendy Glavin Agency, discusses several important ethics issues, including: 1) Ethical issues of giving notice 2) What to do when you are asked to change something that is factually correct 3) Ethical failures in data use and privacy 4) Why we need to look back

Ethics, data privacy and looking back

Melissa Vela-Williamson, APR, an award-winning public relations expert, national columnist and host of the great Smart Talk Series podcast discusses: 1) What to do when you are pressured to inflate numbers? 2) What to do when you are faced with nearness and drinking bias 3) The ethics issues of multicultural appropriation

What to do when you are faced with nearness and drinking bias

Laura Kempke, the Vice President of Communications for Acquia discusses several important ethics issues, including: 1) What to do when executives lie frequently? 2) Dealing with misinformation and the increasing need to take a stand 3) What can PR professionals learn from the open source community?

What can PR professionals learn from the open source community?

Gary McKillips, a freelance writer, broadcaster, and correspondent for AP Radio Sports and MLB on Sirius XM. discusses: 1) What to do when your boss wants you to fire a high-performing employee they do not like 2) What to do when your boss doesn’t value honesty as much as you do 3) Ethical issues with SpiderTech and sports public relations

What to do when your boss doesn’t value honesty as much as you do?

Jeff Hahn, the owner and principal of Hahn Public, discusses ethics and his new book - Breaking Bad News: The Definitive Crisis Communication Guide for Brands. He also discusses several important ethics issues, including: 1) Why truth is just a negotiated reality 2) How to successfully nudge people into their proper swim lanes 3) Demystifying crisis communication

Truth is a Negotiated Reality

Jessica Kelly, the Founder and CEO of THR3EFOLD, a leader in the ethical fashion space, discusses several key ethics issues, including: 1) Where should we start in improving fashion industry ethics? 2) Why all auditing bodies aren’t created equal 3) What everyone can do to improve ethics in the fashion industry 4) How can you maintain your moral compass when there is be pressure to succeed at all costs?

How Can We Improve Fashion Industry Ethics?

Kami Huyse, the CEO of Zoetica, a social media agency, who for me was first and best known as @kamichat discusses a number of important ethics issues including: 1) Why you need to respond and not react to unethical behavior 2) What one question should you ask friends facing difficult situations? 3) Why ethical PR people act like ombudsmen 4) What is the best thing PR pros can do in difficult situations?

Respond, Don’t React to Unethical Behavior

Elizabeth Pesci, APR, Fellow PRSA, discusses a number of key ethics issues including: 1) How to handle a reporter friend asking you to disclose confidential information 2) Best practices in internal communication ethics 3) What ethics challenge spans the past, present and future?

Best Practices in Internal Communications Ethics

Jim Hoggan, a bestselling author, president of Hoggan & Associates, and founder of DeSmog discusses a number of key topics including: 1) Don’t confuse doing the right thing with being seen doing the right thing 2) Why even if you are right, you can be in the wrong 3) The ethical dangers of tribalism 4) The heart vs. the mind

Don’t Confuse Doing the Right Thing with Being Seen Doing the Right Thing

Ethical Voices is a weekly podcast featuring real stories, from real PR professionals about real ethical issues they have faced. Hosted by Mark McClennan, APR, Fellow PRSA, each week highlights a new PR professional and one key ethical decision or challenge they faced in their career.

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Ethical Voices Podcast: Real Ethics Stories from Real PR Pro...

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