is a technology-based research company that - in just over two years - has quickly mobilized to develop , a world-class SaaS-based scoring capability to help brands understand and navigate changing business landscapes and audience expectations. Collaborating alongside on some of the brightest minds in academia and working with some of the most well-known brands, Emotive's defines, tracks and helps strengthen audience engagement for organizations across industries. Nick Bond has made a cåareer understanding people. After graduating from the University of Calgary, Nick decided to focus his energy on the data and analytics side of the industry. Earning his stripes for the first seven years of his career in market research with Ipsos, Nick moved to FGL Sports – part of the Canadian Tire Group – to take a leadership role on the strategic marketing planning team on behalf of well-known brands such as Sport Chek, Atmosphere, and Sports Experts in Quebec. After 5 years, Nick was lured to the agency world and began his foundational work on defining, measuring, and tracking audience engagement.    

It's All Just a Bunch of BS

Episode 61 with APEX: Building Relationships with Brands and Businesses

Hello BS Listeners, and welcome back to another episode. Today I am here with Dr. Jessica Tollette. Jessica is the academic director of the Bachelor in Behavior and Social Sciences at IE University. She has experience teaching courses on research methods, race, gender and education. Her research interests include race, ethnicity, immigration and intergroup relations. Dr. Tollette’s previous research examines immigration policy, immigrant integration and intergroup relations in Madrid. She has previously received several awards and grants to conduct her research, including a Fulbright grant to Spain. In addition to teaching and research, Dr. Tollette has also worked extensively with undergraduates in the realm of diversity and inclusion and pre-career and academic advising. Prior to obtaining her Ph.D., she worked as a management consultant at Monitor Group where she specialized in marketing consulting and diversity recruitment. She received her M.A. and Ph.D. in Sociology at Harvard University and graduated magna cum laude from the University of Pennsylvania with a degree in Communication.

Episode 60 with JESSICA TOLLETTE: The Interdisciplinary BS

Ashley Whillans Bio: I received my PhD in Social Psychology from the University of British Columbia in November 2017 and started working as an Assistant Professor at the Harvard Business School in July 2017. During my PhD, I was a member of UBC's Public Scholar Initiative and was funded by the Social Sciences and Humanities Research Council of Canada. My PhD Dissertation won the CAGS Distinguished Thesis Award for being the best dissertation across the fine arts, social sciences, and humanities in Canada in 2017. In 2015 and 2018, I was named a Rising Star of Behavioral Science by the International Behavioral Exchange & Behavioral Science and Policy Association. In 2016, I co-founded the Department of Behavioral Science in the Policy, Innovation, and Engagement Division of the British Columbia Public Service Agency. I am part of the , and advise on the well-being strategy of numerous non-profit and for-profit partners. I am a member of the  at Harvard Business School, a member of the  at Harvard Chan School of Public Health, and a member of Harvard Kennedy School of Public Policy's . I am also a  at Harvard University, where my ongoing research examines the welfare benefits of alleviating time poverty among working poor women living in developing markets. ​​More broadly, my research focuses on understanding how the daily and long-term decisions people make about time and money (in their personal lives, relationships, and at work) impact well-being. My research has been published in numerous academic outlets, including the Proceedings of the National Academy of Science, Organizational Behavior and Human Decision Processes, Social Psychological and Personality Science, Health Psychology, Personality and Social Psychology Bulletin, Journal of Social and Personality Psychology, Nature Human Behavior, Science Advances, and Journal of Experimental Social Psychology.

Episode 59 with ASHLEY WHILLANS: Time To Get Time Smart

BJ Fogg is a behavior scientist, with deep experience in innovation and teaching. At Stanford University he’s directed a research lab for over 20 years. On the industry side, BJ trains innovators to use his work so they can create solutions that influence behavior for good. The focus areas include health, sustainability, financial wellbeing, learning, productivity, and more. In 2002, he published a book entitled, Persuasive Technology, about how computers can be designed to influence attitudes and behaviors. At the time of publication this book was mostly ignored. Now, almost 20 years later, the predictions and warnings about persuasive technology were surprisingly accurate. In 2009 BJs research interests moved away from persuasive technology toward human behavior in general, especially health habits. This led to creating a new set of models and methods that comprise what he calls “Behavior Design.” In January of 2020 I shared 300 pages of new and practical uses for Behavior Design in my New York Times Bestselling book . Today he devotes about 50% of his time to Stanford and 50% to industry teaching & innovation. For him, working in both worlds makes sense: his Stanford work makes him better in industry. And what he learns in industry improves his Stanford research.​

Episode 58 with BJ FOGG: Tiny Habits, Big Changes

James Elfer is Founder of Morethannow, a research practice that applies behavioral science to workplace contexts. Magda is Reader in Experimental Cognitive Psychology, the Alan Turing Research Fellow and Head of Dynamic Learning and Decision Making Lab at Queen Mary University of London. The ethos of her work has been to take a critical eye to well accepted views and challenge the status quo. As a result, her research and writing interests cover a range of areas that include decision-making, learning, problem-solving, biases, risk and uncertainty, agency and control, and the unconscious. Her work also helps to show that methods, such as nudges, designed to improve our decision-making are not reliable, are ethically problematic, and that the public have concerns about them, especially if the nudges are designed by government bodies compared to scientists.

Episode 57 with MAGDA OSMAN and JAMES ELFER: Putting Nudging Under the Microscope

After having spent over 20 years in Corporate America, Will Leach left PepsiCo in 2012 to chase his dreams of opening a behavioral science-focused marketing research - .  In 2017 Will accidentally found out that he had the basic elements required to write a book, so he did just that.  In 2018 he released Marketing to Mindstates.  Because of the books’ success, he formed a new company called . Mindstate Group offers behavioral science tools to help brand managers and planners develop marketing creative that gets people to listen, care, and act.

Episode 56 with WILL LEACH: The Behavioral Science and Marketing Mixtapes

Eliq is a fast-growing SaaS provider of customer engagement and energy insights software to the utilities industry. Based in Gothenburg, Sweden and London, UK, Eliq today serve 17 utilities globally with our SaaS platform delivering energy insights and customer engagement software, such as applications for mobile and web that enable customers to benefit from smart metering by better understanding and managing their energy usage. Eliq changes the way energy utilities engage with their customers: using machine learning and a Software-as-a-Service solution for real-time monitoring and optimizing electricity use.

Episode 55 with ELIQ: Energy Use Made Smart

George Kohlrieser is an organizational and clinical psychologist. He is Distinguished Professor of Leadership and Organizational Behaviour at IMD and consultant to several global companies including Accenture, Amer Sports, Borealis, Cisco, Coca-Cola, HP, Hitachi, IBM, IFC, Jaeger-LeCoultre, Morgan Stanley, Motorola, NASA, Navis, Nestlé, among many many others. His research, teaching and consulting activities are focused on high performance leadership, high performance teamwork, conflict management, change management, dialogue and negotiation, coaching, stress management, work-life balance, and personal and professional development. He is also a Police Psychologist and Hostage Negotiator focusing on aggression management and hostage negotiations. George is Director of the , an intense six day IMD program for experienced senior leaders. He is the author of the internationally bestselling book, Hostage At The Table: How Leaders Can Overcome Conflict, Influence Others, and Raise Performance. His second book, Care to Dare: Unleashing Astonishing Potential Through Secure Base Leadership, has been nominated one of the Best Business Books of 2013 by Soundview.

Episode 54 with GEORGE KOHLRIESER: Negotiating With Our Inner Emotions

Stefano Puntoni is Professor of Marketing at the Rotterdam School of Management. He joined RSM after completing a PhD in marketing at London Business School. His research has appeared in leading journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Marketing, Nature Human Behavior, Organizational Behavior and Human Decision Processes, and Management Science, and has been featured in media outlet such as Harvard Business Review, The Times, and the Wall Street Journal.

Episode 53 with STEFANO PUNTONI: Man Machine Poem

A special episode of the one year anniversary of the show. Fifty-two weeks. Fifty-two episodes. Fifty-two experts from a range of different industries ... and their answer to the single most important question, the Big Behavioral Brainstorm: "Of all the problems in the world today, which one would you say could stand to benefit from a behavioral-based solution?”

A Year in Review: What the World's Top Behavioral Scientists Have to Say

Fastic is the world’s number one app for healthy fasting. Fastic instills fascination, supporting users in achieving balance and creating healthy habits through scientific principles of intermittent fasting. Combatting trends of overconsumption, the company’s mission is to bring intermittent fasting to the masses in an easily digestible, digitized way, helping users reconnect to their body’s natural needs. Fastic’s selling point is its holistic approach to health, combining fasting with education, mindfulness, exercise and nutrition.

Episode 51 with FASTIC: Healthy Habits for Intermittent Fasting

Matej Sucha is the founder of MINDWORX, a unique consulting company helping clients understand and use insight from psychology and behavioral economics in domains like marketing, sales, HR and behavior change. He discovered behavioral economics during his studies at the University of Copenhagen in Denmark and ETH Zürich in Switzerland. After gaining experience in the corporate world, he quit in 2015 and fully focused on MINDWORX. Nowadays they are consulting for banks, insurance companies, the telco industry and many more. Matej’s most recent endeavor is a first of its kind online Masterclass Psychology and Behavioral Economics in Marketing where he collaborated with some of the greatest minds from the field.

Episode 50 with MATEJ SUCHA: Driving Behavior Change in Business

Ovul Sezer is a faculty member at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill, where she teaches Negotiations and Managerial Decision Making. SHe is a behavioral scientist and a stand-up comedian. She is passionately curious about human nature, which she studies through behavioral experiments and humor. Ovul’s research focuses on Impression (Mis)Management—the mistakes we make when we want to impress others. We all think we know how to make a positive impression, and we can easily spot the mistakes others make, but when it comes to our own missteps, we tend to be blithely oblivious. She holds a PhD in organizational behavior from Harvard University and a bachelor’s degree in applied mathematics from Harvard University.

Episode 49 with OVUL SEZER: A Behavioral Scientist With a Sense of Humor

Bob Cialdini, as he known to his friends and colleagues, is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and President and Founder of Influence at Work. His books, including Influence, Yes! and Pre-Suasion have sold more than six-million copies and have been translated into 41 different languages and position him as undoubtedly one of the founding fathers of what we today refer to as behavioural science. His 40 years of ground breaking work on the psychology of persuasion have led to some of the most important and notable findings in social psychology and inform some of the most important modern day applications of behavioural science. In acknowledgement of his outstanding research achievements and contributions to the behavioural science, two years ago Dr. Cialdini was elected to the American Academy of Arts & Sciences and in 2019 to the National Academy of Sciences. When it comes to the scientific study of human influence and persuasion Robert Cialdini is the most cited living psychologist in the world. Steve is a Royal Society nominated author in the field of influence and persuasion science who together with Robert Cialdini and Noah Goldstein co-authored ‘Yes! 50 Secrets from the Science of Persuasion’ the New York Times, Wall Street Journal and Business Week bestseller which has now sold over one million copies. Steve’s work applying behavioural science to business and public policy has featured in the national and international press including BBC TV & Radio, The Times, Wall Street Journal, New York Times, Harvard Business Review and Time magazine. He was the guy who wrote the original tax letter for the UK government that has become arguably one of the most famous nudges in applied behavioural science. His popular business columns are read by over 2 million people every month. Steve is Faculty Director of the Behavioural Science Exec Ed Program at Columbia University’s Graduate School of Business and a guest lecturer on MBA and Exec. Ed programmes at the London School of Economics, the London Business School and Harvard. Together, Bob and Steve, are the inspiration behind the well-known Science of Persuasion YouTube Video which has to date been viewed 12 MILLION times.

Episode 48 with ROBERT CIALDINI & STEVE MARTIN: The Original Influencers

Lindsay Kohler is a reformed communication consultant who turned to behavioral science to figure out why we do what we do — especially when it comes to poor health and financial decisions. With over a decade of employee engagement consulting experience with Fortune 500 companies and an MSc in Behavioral Science from The London School of Economics, she uses that experience to help bridge the gap between theory and action to maximize performance. Lindsay's thoughts on employee engagement have appeared in many HR publications, such as Workforce, HRDirector, and CorpComms Magazine. She is currently the lead behavioral scientist at U.K. consultancy scarlettabbott. 

Episode 47 with LINDSAY KOHLER: The Dangling Carrots of Employee Motivation

Welcome to the 'It's All Just a Bunch of BS' podcast, the show that looks at how behavioral change insights are being applied “in the wild”. Episodes feature renowned behavioral experts across industries and organizations, from management and marketing to policy and public health, and more. The BS podcast is for those listeners whose jobs involve ... well, humans. UX/UI? Human resources? Marketing? Sales? Research? Design? Product innovation? You name it … there’s something for you in this show.

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It's All Just a Bunch of BS

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