Despite being considered a bar staple, bitters are often a very misunderstood product. What exactly are they? And how has the market for them changed over the past ten years? This week on Beyond the Shelf, we spoke with the Co-Founder and CMO of The Bitter Housewife, Genevieve Brazelton. In this episode, Genevieve gave us some much-needed insights into the bitters market, as well as walked us through the process of how they are made. We also discussed the ever-growing non-alcoholic spirits/beverage market, and how consumer interest in better-for-you options is changing the industry.To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.

Just a Taste

Exploring the versatility and complexity of bitters with Genevieve Brazelton of The Bitter Housewife

 The recent cocktail boom has marked a significant shift in the beer, wine, and spirits industry. Focused on complex flavor profiles and international-inspired ingredients, this recent resurgence has been a long time in the making. This week on Beyond the Shelf, we spoke with author, journalist, and cocktail connoisseur, André Darlington. His latest book, Booze Cruise: A Tour of the World&apos;s Essential Mixed Drinks, chronicles his travels across the globe to the world&apos;s top cocktail destinations. In our interview, we discussed what he learned along his travels as well as how the world of cocktails and mixology has changed in the past 20 years. We also talked about what has caused the recent cocktail boom, and what he really thinks about celebrity-backed spirits. You can order his latest book Booze Cruise: A Tour of the World&apos;s Essential Mixed Drinks on Amazon.To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.

What has caused the recent cocktail boom with André Darlington

Nutritional labels are not only an extremely important resource/tool for consumers but also for food manufacturers. With a growing demand for more transparency in the food & beverage industry, having access to thorough nutrition analysis can help companies better inform their customers. This week on Beyond the Shelf, we spoke with Sonia Couto, the Founder of MenuSano. They&apos;ve created an online nutrition analysis software that helps restaurants and food manufacturers create accurate nutritional labels. In this episode, Sonia shared with us how they created the software and why software like this is important to consumers.To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.

The importance of accurate nutritional labels with Sonia Couto of MenuSano

The protein bar category has always been a challenge for brands to enter. Between finding space on overcrowded shelves, and the challenge of keeping up with consumer interests - the protein bar category is increasingly tough to stand out in. This week on Beyond the Shelf, we spoke with the Founders of Buddha Brands, Mark Cigos and Christopher Magnone. In this episode, Mark & Chris share how they came to create a protein bar that is free from GMOs, palm oil, sugar alcohols, dairy, and soy. They also explain why it was so important for them to create a clean-label protein bar, and gave us some insights into how innovation is challenging the protein bar category. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.What did you think about the episode? Let us know by tagging us on Facebook, Twitter, Instagram, and LinkedIn

Innovation in the Protein Bar Category with Mark & Chris of Buddha Brands

Typically, better-for-you products are often characterized by their functional properties but often aren&apos;t seen as indulgent. Although great strides have been made in the industry to make better-for-you products that taste great, overcoming that long-standing stereotype is a battle that many brands are tackling. This week on Beyond the Shelf presented by ChefsBest, we spoke with the Founder of Chasin&apos; Dreams Farm, Sydney Chasin. In this episode, Sydney gives us some background into the farming and production of sorghum, an ancient grain that is extremely versatile and is considered to be environmentally sustainable. She also shares how Chasin&apos; Dreams created a popped sorghum product that is helping to fill the market of indulgent better-for-you products. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.What did you think about the episode? Let us know by tagging us on Facebook, Twitter, Instagram, and LinkedIn

Can better-for-you products be indulgent with Sydney Chasin of Chasin' Dreams Farms

In this very special 100th episode of Beyond the Shelf presented by ChefsBest, we spoke with the Marketing Director of Vitamins, Minerals and, Supplements at Church & Dwight, Michael Vercelletto. In this episode, Michael shared with us how Vitafusion and L&apos;il Critters have continued to share their core value of providing delicious vitamins for all. We also discussed how the last year has shaped the vitamin and supplement industry, as well as how their partnership with the Fruit Tree Planting Foundation is helping to bring fresh affordable food options to underserved communities.  To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.What did you think about the episode? Let us know by tagging us on Facebook, Twitter, Instagram, and LinkedIn

What's new in the vitamin and supplement industry with Michael Vercelletto of Church & Dwight

Creating a social strategy that works for your brand takes quite a bit of trial and error.  This week on Beyond the Shelf we spoke with Nicole Hamzeloo, Founder and CEO of Thrive Collective Co. In this episode, Nicole shared her best practices for emerging food & beverage brands that are looking to create a social strategy to help drive traffic to their eCommerce sites. We also discussed the importance of finding what works best for your brand, and why you don&apos;t necessarily have to be active on all social media platforms. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.What did you think about the episode? Let us know by tagging us on Facebook, Twitter, Instagram, and LinkedIn

How a social strategy can drive business with Nicole Hamzeloo of Thrive Collective

It&apos;s no industry secret that grocery stores only sell fruits and vegetables that are aesthetically appealing to shoppers. Favoring produce with limited to no blemishes or discoloration, typically only the "best looking" produce is available for shoppers - but what happens to all the fruits and vegetables that are deemed "unmarketable?" This week on Beyond the Shelf, we spoke with Ben Moore, the Founder of The Ugly Company. Ben&apos;s company sells dried fruit snacks made from upcycled fruits that have previously been identified as being unable to be sold in grocery stores. In this episode, Ben shared with us how his background in farming gave him the resources and experience to create a brand that is tackling our food waste problem one ugly fruit at a time.To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. What did you think about the episode? Let us know by tagging us on Facebook, Twitter, Instagram, and LinkedIn

What happens to produce that's not marketable with Ben Moore of The Ugly Company

 Known as one of the most expensive spices in the world, there&apos;s much about saffron that Western cultures often misunderstand. This week on Beyond the Shelf, we spoke with the CEO & Co-Founder of Heray Spice, Mohammad Salehi. In this episode, Mohammad shared with us how their business is bringing equity to Afghani farmers through promoting sustainable farming practices as well as helping to de-mystify American&apos;s knowledge of saffron. They also gave us some much-needed insight into the global saffron market, and the variety of quality that can be found around the world. If you are interested in being a guest on Beyond the Shelf, please email us at info@chefsbest.comTo stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio - or visit our website.What did you think about the episode?  Let us know by tagging us on Facebook, Twitter, Instagram, and LinkedIn.

How is saffron harvested with Mohammad Salehi of Heray Spice

Innovation products are often a risky move for food & beverage brands. Even with substantial market testing and research, your core customers may still not be receptive to new flavor profiles. But what if you could use your most dedicated customers to help beta-test new products? This week on Beyond the Shelf, we spoke with the Founder & CEO of Oats Overnight, Brian Tate. Brian shared with us how Oats Overnight utilizes a subscription service to get feedback on new flavor profiles from their core customers. With over 20,000 people signed up for their monthly subscription service, and an internal collaborative work model, Oats Overnight is able to get direct feedback from those who love and support the brand. If you are interested in being a guest on Beyond the Shelf, please email us at info@chefsbest.comTo stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio - or visit our website.What did you think about the episode?  Let us know by tagging us on Facebook, Twitter, Instagram, and LinkedIn.

How customers can help create new flavor profiles with Brian Tate of Oats Overnight

The hard seltzer category has exploded in the past two years. With dozens of national and regional brands on shelves and new products launching every month, the category has become highly competitive. However, the category seems to be lacking in variety and innovation in flavor profiles and ingredients - until now. This week on Beyond the Shelf, we spoke with the Co-Founders of SESH, Nate Medow & Zeke Bronfman. In this episode, Nate and Zeke share their journey of making a low-calorie, low-carb, naturally flavored, diabetic-friendly hard seltzer with robust flavor profiles. The duo explained how they saw a void in the highly saturated hard seltzer market and sought to create a line of beverages inspired by classic cocktails while appealing to health-conscious shoppers. If you are interested in being a guest on Beyond the Shelf, please email us at info@chefsbest.comTo stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio - or visit our website.What did you think about the episode?  Let us know by tagging us on Facebook, Twitter, Instagram, and LinkedIn.

Why innovation is key in the hard seltzer category with Nate Medow & Zeke Bronfman of SESH

This week on Beyond the Shelf, we finish our conversation with Pamela Deese, Partner at Arent Fox in Washington DC. Last week, in episode 2, we discussed what happens when brands make claims that are not or cannot be substantiated, and how ad claim laws and regulations apply to social media advertising. This week is all about awards and certifications, including how brands can earn them, how they may be used in marketing, and why you should never create your own certification program. We also touched on how advertisers (and your legal teams) can keep up with recent NAD rulings, and why it&apos;s important to do so.If you would like to listen to the previous episodes of our series Navigating Ad Claims with Pamela Deese, you can stream them all on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – or wherever you get your episodes. If you enjoyed the series, please subscribe/follow to Beyond the Shelf on your preferred podcast platform and leave us a review on Apple Podcasts.What did you think about the episode? Let us know by tagging us on Facebook, Twitter, Instagram, and LinkedInBeyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.Disclaimer: The information provided in this podcast episode does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available within this episode and promotional material are for general informational purposes only. Information within this episode may not constitute the most up-to-date legal or other information. Listeners of this episode should contact their attorney to obtain advice with respect to any particular legal matter. No reader, user, or browser of this site should act or refrain from acting on the basis of information on this site without first seeking legal advice from counsel in the relevant jurisdiction.

Navigating Ad Claims: Episode 3 with Pamela Deese of Arent Fox

This week on Beyond the Shelf, we continue our conversation with Pamela Deese, Partner at Arent Fox. In last week&apos;s episode, Pam gave us an overview of what ad claims are, who makes them, and what is needed to make them. This week, we discussed what happens when brands make claims that are not or cannot be substantiated. Pam shares how the National Advertising Division (NAD) of the Better Business Bureau works, and what brands need to know about the laws and regulations surrounding advertising claims. Also in the episode, we spoke about how social media factors into existing advertising laws, and why it&apos;s important that Social Media Managers at food & beverage companies should be trained on how to make accurate ad claims.On next week’s episode of Beyond the Shelf, we finish our conversation with Pamela Deese by discussing how awards and certifications can be used properly in advertising, as well as a few recent NAD rulings that advertisers and marketers should be aware of. To be notified when the next episode is live, please subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – or wherever you get your episodes.What did you think about the episode? Let us know by tagging us on Facebook, Twitter, Instagram, and LinkedInBeyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.Disclaimer: The information provided in this podcast episode does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available within this episode and promotional material are for general informational purposes only. Information within this episode may not constitute the most up-to-date legal or other information. Listeners of this episode should contact their attorney to obtain advice with respect to any particular legal matter.  No reader, user, or browser of this site should act or refrain from acting on the basis of information on this site without first seeking legal advice from counsel in the relevant jurisdiction.

Navigating Ad Claims: Episode 2 with Pamela Deese of Arent Fox

This week on Beyond the Shelf, we are extremely excited to release the first episode of a 3-part series on Navigating Ad Claims with Pamela Deese, Partner at Arent Fox in Washington D.C. In this first episode, Pam gave us an overview of what types of claims can be made in advertising, who makes them, and what is needed to make them. She also breaks down the process that food & beverage brands need to consider before making any sort of claim in their marketing materials and touched upon what happens if a claim is made without proper substantiation. On next week&apos;s episode of Beyond the Shelf, we continue our conversation with Pamela Deese by discussing some of the possible legal ramifications of making unsubstantiated ad claims, as well as how social media and digital marketing fit into the current laws and regulations regarding advertising. To be notified when the next episode is live, please subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – or wherever you get your episodes. What did you think about the episode? Let us know by tagging us on Facebook, Twitter, Instagram, and LinkedIn @chefsbestIf you are interested in being a guest on Beyond the Shelf, please email us at info@chefsbest.comDisclaimer: The information provided in this podcast episode does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available within this episode and promotional material are for general informational purposes only. Information within this episode may not constitute the most up-to-date legal or other information. Listeners of this episode should contact their attorney to obtain advice with respect to any particular legal matter.  No reader, user, or browser of this site should act or refrain from acting on the basis of information on this site without first seeking legal advice from counsel in the relevant jurisdiction.

Navigating Ad Claims: Episode 1 with Pamela Deese of Arent Fox

 This week on Beyond the Shelf, we spoke with the President and Founder of wanu water, Todd O&apos;Gara. wanu water has created flavored, nutrient-infused functional beverages that help boost your energy and metabolism. In this episode, we discussed the history of the beverage industry including how sugary drinks gained popularity throughout the 90s and 2000s, and how tides are quickly turning. Todd gave us some insights into where they felt the industry was lacking, and their functional beverages are hitting on a lot of the trends that consumers are interested in. If you are interested in being a guest on Beyond the Shelf, please email us at info@chefsbest.comTo stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio - or visit our website.What did you think about the episode? Have you tried Swoon? Let us know by tagging us on Facebook, Twitter, Instagram, and LinkedIn @chefsbest

Why functional beverages are the future of the industry with Todd O'Gara of wanu water

Just a Taste dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from trends in retail and production to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

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Just a Taste

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