PODCASTING MYTHS DEBUNKED AND HOW TO CREATE A PODCAST Ever wonder why you keep hearing so much about podcasting these days? Ever hear the expression where there is smoke there is fire.  Well that old expression is close to the truth when you are talking about podcasting, There are just over 1 million podcasts in the world.  Sounds like a lot but it isn’t.  Do you know how many You Tube channels there are?  If you guessed over 30 million then you would be close. Podcasting is at is infancy stage and will continually grow. So, stop procrastinating because this is a good time to create a podcast. Businesses are using podcasting as an excellent marketing tool. Plus, podcasting can be a business on its own.  So, if you are sitting on the fence some of your questions will be answered on this podcast. TODAYS GUEST: Emily Milling, Founder, The Ultimate Creative and Host of Ultimate Podcast Marketing Over the last five years, Emily has produced, hosted, and taught entrepreneurs and creatives how to podcast, focusing on strategic brand and content. A comedy podcast lover herself, she has helped multiple brands earn over $20k annually with their podcasts. Emily offers the Podcast Rocket Course which is available NOW Podcast Rocket is a 5-week online course built on a proven framework that will give you the confidence, tools and skills you need to launch and grow the podcast you’ve always wanted! By the end of Podcast Rocket you will have the confidence to record solo and virtual interviews, and you'll have 4 episodes ready to go for your launch! The cart is open right now but it closes on October 18 and it won't open up again until 2021, so if podcasting has been on your mind and you want to make 2020 the year you accomplished this goal, now is absolutely the time to do it! WEBSITE: https://theultimatecreative.com/podcast-rocket INSTAGRAM: the_ultimatecreative WHAT YOU WILL LEARN TODAY Why should a business consider starting a podcast How much time does it take to do podcast Tips on how to reduce time when doing a podcast What are the biggest roadblocks people face when they're thinking about starting a podcast? How long it takes to edit a podcast show Tips on equipment How much money it takes to start a podcast Emily’s favourite podcast host & free editing platforms How a business can keep a podcast going after the initial excitement of launching is gone? Examples of how you can monetize a podcast. RESOURCES MENTIONED Buzzsprout – Podcast Host - https://www.buzzsprout.com/

Ladies in Biz Podcast

PODCASTING MYTHS DEBUNKED AND HOW TO CREATE A PODCAST

HOW TO STAND OUT IN A CROWDED JOB MARKET Helen Latimer, our guest today, is the founder of 925 Resources, and she is going to give us tips on how to stand out in a crowded job market. The thought of looking for another job is particularly scary these days with the restrictions in due to COVID- 19. Helen shares her proven processes that can help job seekers compete in today’s crowded market place. At the very beginning of the podcast Helen gives us insight on why she started her business and how her own processes worked to determine the right career choice. 1:48 Helen talks about how a job seeker should start the process of looking for a new position. Plus, what is the right approach for each person. 4:32 BIGGEST MISTAKES JOB SEEKERS MAKE The biggest mistakes that job seekers make are outlined. 7:35 COMPETING IN A CROWDED JOB MARKET Figuring out how to compete in a crowded job market can be daunting. Helen gives us several good tips on how you can differentiate yourself from everyone else. 9:05 RESEARCH INTERVIEWS ARE CRITICAL Helen gives us guidelines for informational interviews/ research meetings and how they can be an effective tool to move a job search forward. 14:47 The next topic is how sharing tips on how to continue network during self-isolation and while practicing physical. 21:53 NETWORKING TIPS Networking is not always the most popular thing to do but Helen gives us tips on how to make it less painful. 24:40 It can be easy to feel discouraged while looking for a job in a crowded marketplace.  However, Helen shares tools that can help you reduce your anxiety and to stay on track. 31:54 MORE ABOUT OUR GUEST Our guest today is Helen Latimer, Founder of 925 Resources Inc. Helen is a career transition coach who works with clients looking to enrich their careers. Helen provides actionable advice with warmth and encouragement. HOW TO CONNECT  To connect with Helen send emails to: helen@925resources.com HOW TO CONNECT WITH PENNY  predmond@fortura.ca  If you want to be a guest, send email to Penny with a bio.

HOW TO STAND OUT IN A CROWDED JOB MARKET

Have you ever wondered what are you going to do for cash when you have an opportunity to grow your business?  And the banks aren’t quite ready to give you any cash. Or if you have some unforeseen seasonal downs that put you in a cash flow crunch?  If you are worried about that type of situation then always have a plan B in place so you can sleep at night. Sometimes growing your business means you need more cash flow and you must consider alternatives. Hear this podcast to get a better understanding of what is available to you when you need to maintain a positive cash flow. Our guest Liliana Rizopulos, the owner and President of Liquid Capital Financial Services. Her company provides financial solutions to small and medium-sized businesses.  Liliana has so much experience and she shares how as business owners we can be more ready for growth and maintain sustainability.   Here are some of the topics we cover.   What is the biggest obstacle for businesses owners to obtain financing when they most need it?   What can a company do in order to prevent a cash flow crunch.    What is the biggest obstacle for businesses owners to sustain growth?   What is alternative financing and how can it help business owners.   Liliana explains what factoring is and how it can be used to leverage growth?     Liliana has so much knowledge and you can contact her to have a free 20-minute consultation.   I wish I had known what options were available to help me with my cash flow when I had another business. It would have been great to know Liliana back then so I could have grown my business without being so stressed.   I encourage you to reach out to Liliana and have a conversation even if you are not needing any cash at this moment. Always good to have that Plan B in place.   Liliana offers a 20 minutes free consultation on "how to build a financing strategy for your business" It’s FREE and it is always good to gather knowledge.   How to connect with Liliana: lrizopulos@liquidcapitalcorp.com   Here is more information about Liliana.  She has over 25 years of experience working in the financial world, specifically helping companies find the right financing.  Before Liquid Capital, she held different positions at the Swedish Export Credit Agency, Western Union, and Ericsson, among others.  Liliana holds an MBA from Thunderbird School of Global Management in the USA and has a BSC in Finance and International Relations.  Liliana has lived and worked in six different countries.  She speaks English, Spanish, Portuguese and Swedish. She currently serves as a Director of the Board at the Swedish Canadian Chamber of Commerce. Liliana has two teenage sons, and enjoys traveling, jogging, skiing and golfing.      

TIPS ON MAINTAINING CASH FLOW WHEN GROWING A BUSINESS

Our guests today are Viv and Tash from Ace the Gram all the way from New Zealand. Viv and Tash have cracked the code of influencer marketing through social media, becoming powerful voices on Instagram through their business, Ace The Gram. Viv and Tash focus on all things Instagram, including influencer marketing, giveaways and how to use Instagram to drive traffic to your website/product. The pair have over 200k net followers on their personal Instagrams and have worked with clients from 70 followers to 1.9 million followers across Australia, the USA, the UK, and New Zealand. Since Viv and Tash are all about Instagram and they share great tips and insight on how businesses can use Instagram effectively to boost personal brands and get more leads, plus so much more. Below are some of the topics that we discussed. There are all kinds of good tips in the conversation so keep your ears open. How COVID -19 is affecting how more people are engaging on Instagram [2:00] How to boost your brand on Instagram [7:56] Examples of how to increase your reach internationally and build a community in your own area. [9:50] How Instagram is a great platform for real estate agents. [13:09] Instagram projections for 2020 and how they have changed because of COVID – 19 [14:57] How Instagram audience demographics are shifting and becoming broader. [18:54] Viv and Tash share information about Influencers on Instagram and how to use their influence during COVID -19 [21:44] How to get leads on Instagram and where Instagram fits in your sales funnel. [25:50] Why brands should use stories and examples of how to be effective. [32:26]   HOW TO CONNECT WITH VIV AND TASH Website: https://www.acethegram.com/ Instagram: @acethegram

How to Boost You Brand on Instagram

Get ready for a jam-packed podcast that is filled with tips and examples of how to make your offer better!  Leigh doesn’t hold back with tips and examples that gives entrepreneurs insight in making their offer a success. Learn how to create a stronger brand and create a great experience for your ideal client.  Guest Bio: 00:00 Leigh believes in content that converts and it is a strategy and not an accident by utilizing this strategy. She's helped lots of clients leverage their book launches into the number one spot on Amazon was strategically attract more visibility for their business and lead generation and in media and speaking gigs and social proof. Leigh outlines what she will talk about on the podcast 1:41 - Creating momentum in your business and visibility dealing with Impostor syndrome and the fear of technology and all the things that kind of things that stop us from getting out there and getting more eyeballs on their content and on our offers and our services. SIX WAYS ENTREPRENEURS CAN SABOTAGE THEIR OFFER NUMBER 1 - TIMING  3:11 – Leigh describes why timing an offer is so important and what happens when we don’t listen and know when our ideal clients would like to see the offer. Penny and Leigh both shares great examples that can help entrepreneurs prevent them from making similar mistakes. NUMBER 2 – INDECISION IS A DECISION 9:11 - Leigh describes how indecision is a decision and how we set up barriers that reduce our success rate. NUMBER 3 – VISIBILTY AND INVISIBILTY 10:41 – Leigh explains how being visible and then not visible can be harmful. She gives us examples that are commonly seen when businesses decide to not continually nurture their community. Plus, how being disconnected is harmful. 13:11- Insight in how UK has assigned a Minister of Loneliness and how technology plays its part. As well as how you need an objective and follow metrics when using social channels. NUMBER 4 – NOT GIVING ENOUGH DETAILS 14:26 – Leigh shares some great stats on online shopping and how important it is to think of the customer experience all along the way. She gives us a great example of how we can let people down and how we must examine each step. It comes down to the details and process if we want our offer to be accepted. THE ASK OR CALL TO ACTION MUST BE CLEAR  16:06 - Leigh gives us examples of how we can unintentionally fall down on the ask and gives us suggestions on how to prevent this so we can get the sale. NUMBER 5 – A GOOD SALES PROCESS/FUNNEL 18:23 – There is a discussion on how all your marketing efforts can be great but if your sales process and tools are not in place it can be very disappointing. 22:24 – Hear some of the systems that Leigh uses for calendar functions and a landing page to have a successful offer.  Also, examples of how other businesses use certain platforms to satisfy more clients. 27:25 – Get clarity on nurturing points, and sales funnels options. NUMBER 6 - IMPOSTOR SYNDROME CAN SNEAK IN 31:00 – A conversation starts on the impostor syndrome. Leigh is candid about her own experiences as a cyclists and metals from the National Canadian Cycling association and how she had not got on a bike for eight years. Then her journey to getting back on the bike and dealing with impostor syndrome. 35:38 – How impostor syndrome can affect many entrepreneurs and how there is a mindset shift. More importantly, Leigh shares tips on how to combat impostor syndrome and how she uses an evidence journal to prevent that slippery slide and one of her favorite books, Miracle Morning by Hal Elrod for inspiration. You will love to hear about how successful visualization can be and hear a current example. 42:54 – Hear how self-talk can be so damaging and what it takes to reverse it. 43:54 – Leigh gives an example about how to protect yourself from negative attitudes that can be damaging. 45:24 – Hear about Leigh’s 8 – 10 C’s for Content Marketing for Success and she has 67 Ways to Amplify. Plus hear several examples of how to build your street credibility for you brand.   VISIBILITY AND CONSISTENCY IS CRITICAL 48:24 – More discussion on visibility and consistency and how important they are. Leigh tells us about her experience when she was to go live for the first time and what she went through. 52:48 – Leigh tells us how she needed a sabbatical after the death of her mother and how after the impostors started showing up again. Listen to her story and be inspired! A quote from this part of the podcast. “I want a business that supports me and being healthy, not alone and isolated and tired and overweight” 56:24 – Leigh shares her message to all entrepreneurs. CONTACT LINKS FOR LEIGH http://www.leighfowler.com/media http://www.leighfowler.com/about http://www.leighfowler.com/book Ever wonder how experts can amplify their visibility, credibility, impact and tribe? Download Leigh’s handy resource, a downloadable checklist, 67 Ways to Amplify Your Street Cred: http://leighfowler.com/start/67ways Visibility Quiz - What is your visibility rating? http://www.leighfowler.com/ LEIGH’S BOOK IS SOLD ON AMAZON: https://www.amazon.ca/Ready-Amplify-Tribe-Visibility-Impact-ebook/dp/B07G7H456V            

EP#26- SIX WAYS ENTREPRENEURS CAN SABOTAGE THEIR OFFER

MARKETING SHIFT FOR 2020- BUSINESSES CAN’T IGNORE There is a marketing shift for 2020 that businesses can’t ignore. Solopreneurs, entrepreneurs, anyone owning a business must be aware of this marketing shift. Our guest, Jennifer Cunningham shares with us how a story needs to be part of your marketing strategy.  It is not quite what you think. Hear how she became a certified story coach and how to create a story for a business.  00:00- Bio – Jennifer Cunningham- President – Project Freedom Formula  JENNIFER'S JOURNEY  2:10 – Jennifer tells us her life journey and when she first thought about having her own business  3:20 – We hear how Jennifer worked in the corporate world and how she navigated her career so she could start her own company but continue working part time in the corporate world.  Her path was not very linear and had some major setbacks and challenges. Fighting cancer gave her a zig in her journey but ultimately lead her know how important it was to own her own business.  WORKING PART TIME IS A GOOD MODEL TO START A BUSINESS  5:12 – Jennifer explains how she worked part time to start her side hustle that would morph into her business. 6:09 – Penny talks about how working part time when starting a business is a good model. It elevates stress and you have more time to sort out your business.  HOW TO GET YOUR CURRENT EMPLOYER TO LET YOU WORK PART TIME  7:30- Penny explores with Jennifer was able turn a full-time position into a part time position. Plus, how this model would be good for millennials and people over fifty.  10:40 – We hear how Jennifer was able to address the change from full time to part time with her employer. Plus, how good it is to have the luxury of time to develop a new business.   MARKETING SHIFT FOR 2020 BUSINESSES CAN’T IGNORE  13:26 – How there is a marketing shift for 2020 that new businesses and old businesses need to understand. 13:51 – This is a discussion how businesses waste and enormous amount of money, time and energy on marketing. Plus, some pitfalls and how people buy products after they read the words. Also, businesses need a framework to clarify their message, so customers listen. 15:49 – More discussion on the framework to get customers to pay attention.  HOW A STORY CREATES A MEMORY  16:37 – Penny talks about a podcast by Hilary Rushford, podcast #27 which is a perfect example of telling a story understanding exactly what her listeners, clients can relate to.  HOW POWERFUL A STORY CAN BE FOR A BRAND?  17:40 – Another perfect example is shared by Jennifer. It shows how powerful and memorable a story can be.  HOW STORIES AND KEY WORDS WORK TOGETHER  18:34 – Penny jokingly talks about how she is programmed into thinking everything must have a number with steps because of key words instead of telling a story. There is a discussion on how key words and stories work together. THE STORY IS NOT QUITE WHAT YOU THINK IT IS  19:38 – Jennifer reminds us that we are not the hero of the story and explains further the paradigm shift. We need to be cautious about not talking about ourselves but instead the transformation your client will go through. It is critical your client sees themselves in the story and we express empathy for their problems.  WHAT YOU MUST CONSIDER WHEN CREATING YOUR CUSTOMER’S STORY   23:55- 6 Things TO Consider When Writing your Customer’s Story  Ask yourself what transformation your customer will go through What are their main their problems? What would success look like to them? What kind of support do they need? What kind of guide do they need? What steps do they need to take to get the transformation?   A STORY IS PART OF YOU MARKETING STRATEGY AND BASE FOR A SALES FUNNEL  24:59 – Once you write the story it brings clarity to all your content, emails, sales conversations and how it is all about the customer. This is the foundation for your sales funnel.   WHAT IS A CERTIFIED BRAND STORY GUIDE CAN DO TO GROW YOUR BUSINESS?  26:08 – How the brand story is part of your strategy and how a certified Story Guide can lead you to the right story.  27:25 – It is explained how a certified Story Guide can give you clarity. Plus, how long the story should be and again how key words fit in.  THREE TAKE AWAYS FOR THE MARKETING SHIFT FOR 2020  27:30 – Jennifer goes over the three main takeaways, so we have better understanding the marketing shift for 2020.  JENNIFER’S SPECIAL MESSAGE  32:49 – our guests’ special message to our listeners  HOW TO CONNECT  www.projectfreedomformula.com  LINK TO GIFT: 10 WAYS TO STAND OUT AS THE GO TO EXPERT IN YOUR FIELD www.projectfreedomacademy.com/gift/   LINKS MENTIONED  LINK TO BOOK: Donald Miller- Building a Story Brand https://www.amazon.ca/s?k=book-+donald+miller&ref=nb_sb_noss   LINK TO HILARY RUSHFORD’S PODCAST: Please note it is episode #29 NOT #27 – Steps to Feel Better in 1 Day https://www.stitcher.com/podcast/hilary-rushford-2/youre-welcome-with-hilary-rushford    OUTLINE OF JENNIFER'S THREE TAKE AWAYS:   Most businesses waste an enormous amount of money, time and energy on marketing.  They follow the latest guru and try to implement all the things, or they do it themselves and it’s all over the place, or they hire some expensive graphic designer or web designer and don't see any traction.  The reality is that people buy products after they read the words that make them want to buy those products. You need to have a FRAMEWORK you can use to clarify your message, so customers listen.    STORY is a great framework for getting your customers to pay attention and its a great way for you to clarify your message when talking to potential customers.  The average brain spends about 30% of their time daydreaming, except when they are engaged in a story. Story is the greatest weapon we must combat noise because it organizes information in such a way that people are compelled to listen.    3.You are not the hero of the story This is a big paradigm shift for many business owners who feel that they are there to save the day, solve their client’s big problems etc. But if you think about it - heroes are not the strongest character in a story - they must go through a challenge. The GUIDE, however, is the one with the most authority. You story - and you marketing messages MUST focus on the hero's journey and solving their problems.   

MARKETING SHIFT FOR 2020- BUSINESSES CAN’T IGNORE

Are you wondering what it takes to be a successful entrepreneur? Jennifer Trask, a mindset coach gives us insight on what stops entrepreneurs reaching success.  Learn the key success factors for entrepreneurs and how membership style coaching might be the best fit for you and your business. We go deep into the value of memberships and how they can be such a great affordable option for the businesses just starting out or for businesses that are already successful. Hear all kinds of good reasons why memberships are becoming more popular.     0:00 – Introduction to guest- Jennifer Trask – Mindset Coach (see below for complete bio) 1:03 – Jennifer shares her bio. Plus, how her business evolved due to the needs of her clients . LISTENING TO YOUR CLIENTS NEEDS CHANGES YOUR FOCUS 5:13 – How Jennifer was initially focused more on coaching to coaches but saw she should shift to a mindset coach. 6:22- More insight in why people need a mindset coach, so they become successful. WHY MEMBERSHIPS ARE GOOD OPTIONS FOR ENTREPRENEURS 11:00- Jennifer speaks about why she saw the need to creating a membership-based product, Joyous Journey.  She expresses how memberships can be an affordable option compared to one on one coaching. Or after a 3-month coaching course there is a need for more on going help. Also, being part of a community can reduce stress and isolation. BIG PROMISES FROM COACHES COULD LEAD TO DISAPPOINTMENT 18:20- Discussion on how coaches can offer big success and false hope.  FACTORS THAT LEAD TO SUCCESS  21:15 - Jennifer runs down the list of what factors that can determine the level of success. 22:10- Jennifer shares some stories on some quick successes but gives us insight in just how fast or NOT how fast they really are. 23:31 -  A conversion on how the made it over night stories can be damaging to entrepreneurs and they give up too fast. A BIG “AHA” MOMENT- DON’T MESSAGE HEARING THIS!!!! 26:01 – Jennifer gives us insight in understanding beliefs and how they affect the level of success. Don’t miss hearing how you are too look beyond your current circumstance.  This was a big AHA moment for me and might be for you too. ENTPRENEURIAL EPIDEMIC – ISOLATION AND ENTREPRENEUR LIFESTYLE  32:28 – I asked Jennifer if she sees an Entrepreneurial Epidemic. Jennifer speaks frankly about isolation and the illusion of what an entrepreneur’s life should be. 38:38 – Does the 4-hour work week really exist and how to prevent burn out. 41:29 – Jennifer’s message HOW TO CONNECT WITH JENNIFER Jennifer-Trask.com joyousjourney.biz (membership community) Be sure to take advantage of all of Jennifer’s freebies!!!   Jennifer Trask Bio Driven with a desire to help the world’s creatives and problem solvers thrive, Jennifer has spent over a decade helping driven entrepreneurs build powerhouse mindsets that enable them to take action built on incredible courage, confidence and clarity. Combined with strategic business direction, Jennifer’s clients experience massive shifts and growth in their business’s. She is proud creator of The Joyous Journey. An online community dedicated to helping entrepreneurs build a profitable business they love.   Equipped with her MBA in International Business and over a decade of ‘in the trenches’ experience with her own business and with clients, Jennifer is leading a new wave of entrepreneurs to learn how to drive great results while also enjoying their life with high levels of alignment, flow and joy! 

KEY SUCCESS FACTORS FOR ENTREPRENEURS

Our guest Lisa Aiken is the founder of Terra Firma Design and she gives us a glimpse what it is like being a designer and why she specializes in terrace designs. Lisa shares several tips on what you should do if you are thinking about starting your own interior design business.  Guest Bio: Lisa Aiken founder of Terra Firma Design began a new venture in her life in 2001.  She opened a store located in Bloor West Village in Toronto.  The store was soon recognized as being unique and featured on City Line.  A natural transition was to include interior design which has now become a major part of her business.  Terra Firma Design is known very well in Toronto for renovations throughout the city and building onto existing condo terraces and in gardens.  In 2006 her first terrace was completed in Yorkville.  It has been photographed and featured in magazines across Canada and Europe.  It is about to become part of a prestigious hard cover book featuring some of the finest designs internationally. Today, 2019, Lisa has a wonderful and talented team who have been at her side for many years. A true sign of success and it continues to grow.   3:50 – Lisa shares that opening a store was by chance and for a reason.  4:45- Hear how Lisa got her first terrace project in Yorkville that is still being used in magazines today.  5:25- Lisa tells us about how her designs were unique.  6:15 – This is where Lisa explains her niche and how it is changing. 7:55 – Penny asks Lisa about her niche and how she decided to get into it.  9:25- Lisa shares how her partner that is a contractor taught her about business. 9:59 – Difference between a designer and a decorator.  A list of skills is listed particularly for condo projects. Lisa mentions all kinds of restrictions when designing a terrace.  15:05- Conversation continues about terraces and how important lighting for a terrace.  18:56 – Penny asks Lisa what she would suggest to someone that wants to become a designer.  Her first suggestion is having a passion and a love for what you do.  Work with a designer to get a better understanding what a designer does daily. Plus, the importance of having great people skills. 23:17- How TV design shows make it look so easy but its not. 23:48- Discussion on bookkeeping, pricing and employees.  26:56- Conversation about how important the contractors/ trades are for all projects.  32:05- Finding your ideal client base gives you a better insight and takes you to another level.  Penny explains why she worked with Lisa to have a better understanding of her ideal client.  35:50- When is the best time to hire someone to help you with a marketing strategy. Also, how being featured in a magazine can help business.  41:11- The people that you surround yourself with can make your project more successful. Put yourself in your clients shoes. 42:30 – Lisa’s message to all women is …..just do it!!  How to connect to Lisa:  https://terrafirmadesign.ca Follow Lisa on Instagram- terrafirmadesign_lisa lisa@terrafirmadesign.ca

Guest #23 Lisa Aiken

Our guest is an exceptional coach to thousands of highly sensitive entrepreneurs.  If you think you are highly sensitive, you must hear what Heather shares. If you are not highly sensitive, you should still hear Heather. You may have a business associate that is highly sensitive, and you can better understand them.  Heather is the winner of the 2015 Best of Manhattan Coaching Award and creator of the 2014 Stevie Award winning virtual event A Course In Business Miracles®: 21-Day Discovery Series that attracted close to 6,000 official registrants from all around the world. An exceptional facilitator and teacher Heather is known for creating a safe, sacred community for true transformation whether she is teaching a Business Miracles® Class, delivering training online or in-person or mentoring members of her Business Miracles Community in her various Mentoring Programs. She has helped thousands of HSE®s release life-long limiting beliefs, overcome fears and learn how to build their business in a way that actually feels so good that they can’t help but create solid, sustainable, high level financial success. Heather is also the founder and leader of the Highly Sensitive Entrepreneur® movement.  2:34 - Heather tells us her story which is very interesting. 5:26- How Heather realized she was not happy even though her business was doing well. This is when she realized she was a highly sensitive person.  6:35- A dark night made her question if she should be self-employed. After discovering Dr. Elaine Aron’s book, Highly Sensitive Persons, she knew she was very highly sensitive. Heather continues to explain further.  8:54- Penny and Heather have a conversation explaining what highly sensitive really means so people understand the difference between overly sensitive and highly sensitive.  9:55- Challenges faced by entrepreneurs that are highly sensitive  11:08- Heather explains more about the top shadows that HSE people experience and the top three shadows, overwhelmed, over responsibility, over protection. HSE entrepreneurs have to learn to shift their behavior to their strengths.  13:08- Heather talks more about HSE entrepreneurs and how having their own service-based business can be a calling and a healing can occur.  15:33- Penny asks Heather what kind of coping mechanisms she teaches HSE’s. Heather explains there are three primary mechanisms and she continues to further explain each one.  20:18- Heather shares stories about how some highly sensitive people have taken the mechanisms and what results they had.  23:57- More understanding when HSE’s reach out for help and how Heather generally sees three categories.  25:54 – Discussion on how many people are highly sensitive and the data.  27:34 – How does a highly sensitive person entrepreneur cope with going to networking events that have a lot of noise? Heather explains some techniques she uses and how an HSE person can cope attending a traditional networking event.  30:18- Penny and Heather discuss how an HSE entrepreneurs marketing can be very effective due to their strengths.  31:54- HSE’s are extremely good listeners and it is a great strength and can serve them well.  33:23 – Traits of a highly sensitive person and how they can use them to their advantage. Heather stated there is a process of trust to embrace these strengths.  36:19- More doesn’t mean better it just equals more. Heather explains that each HSE person’s success will look different.  38:30- Penny asks would could do better when approaching a highly sensitive person to make them more comfortable. Heather shares great insights and offers suggestions.  41:15- How learning you are a highly sensitive person can make a difference not only professionally but also personally. Heather shares how it has helped her personally.  42:38 – Penny asks Heather to talk about the quiz that is on Heather’s website. Penny suggests everyone should do the quiz even if you don’t think you are highly sensitive. It can help you understand how some others are highly sensitive. 45:16 – Heather eloquently explains how the entrepreneurial journey is about feeling safe and retraining to allow HSE’s to be successful in their journey.  45:16 – Where to connect with Heather.  To take the quiz: https://businessmiracles.com/freetool/hse-quiz.html  for personal assessment and receive the success guide.  Website: www.businessmiracles.com  Facebook: www.facebook.com/businessmiracles/  Instagram: www.instagram.com/bizmiracles/    

Guest - Heather Dominick

Our guest Annie Gaudreault founder of Veev, is a health and wellness coach who specializes in middle age women. Are you are encroaching middle age or are there? Then you must hear Annie’s 6 Pillars she uses with her clients, so they get their joy back, energy back and their life back. Guest’s Bio: Annie Gaudreault career spans 25 years in the public relations, design & branding industries servicing Fortune 500 clients such as Nestlé, Molson and McCain Foods. Embodying a contagious zeal in living life to its fullest, she practices what she preaches. An accomplished endurance athlete, Annie has completed over 10 marathons including the prestigious Boston Marathon as well as 3 long distance triathlon Ironman competitions. She has done so while living with Cystic Fibrosis, genetic disease that affects the pancreas and the lungs.   To further her passion in the health and wellness area, she recently graduated as a holistic nutritionist. As such she founded VEEV, dedicated to support the health of middle-aged women live with vitality and strength. 2:52 – Annie shares how this is her third business and how it evolved. Plus, how she had a plan for a year to make it successful. 5:50 – Discussion on why Annie decided to focus on a specific niche, middle aged women. How women have different health needs when they turn 40. 10:09- More conversation about how women’s mindset changes after 40. How women could get away without really taking care of themselves in their 20’s and 30’s but when they hit 40 the body says, “no more”. 13:35- How aging is a myth that we must suffer through. 15:24 – 6 Pillars to Aging Joyfully, Mind Body Spirit approach. How aging well is a choice. Annie lists each pillar and then she starts explaining each one. 22:06 – Penny and Annie start drilling down Pillar #1, Nutrition for middle age women. Habits versus rituals are discussed. 27:20 – Pillar #2, Activity, doesn’t mean exercise in the traditional sense. 32:30 – Pillar #3 Emotional and Environmental is further discussed. You need to be in a place you feel safe and supported. 33:36 – Pillar #4, Supplements that can make you feel great. 36:12 – Pillar #5, Rejuvenation, taking care of your soul. Annie shares examples of ways to consider in how to fill your soul tank. 38:14 – Pillar #6, Purpose. Discussion about finding purpose when you work for a big company and how you can find purpose outside of that. How solopreneurs may have more flexibility to bringing their purpose as part of their company. However, working in a company there are other choices. 41:37 – Annie explains more how the pillars are equally important. Some pillars you practice everyday and some more general and are a work in progress. Plus, a conversation on how the pillars relate to a balanced life and living with intention. 44:23- Penny asks Annie what message she would like to share with our listeners. HOW TO CONNECT WITH ANNIE https://veev.ca/

GUEST #20 ANNIE GAUDREAULT

Our guest Loren Fogelman shares 5 Steps to Successfully Raise Your Rates without Losing Clients and lets us in on the 4 things client’s value most and will happily pay for.  Hear how to stop competing on price. Learn what your clients truly value and pricing pitfalls. Double your income while working half the time and understand what clients truly value.  Guest Bio: Loren Fogelman is a keynote speaker and one of America’s top ranked business coaches. In 2018 she was recognized by HubSpot in its annual list of the world’s top 22 business coaches. As a keynote speaker, Loren has delivered talks and workshops across the United States at major conferences such as Inbound, one of the world’s most esteemed content marketing events for entrepreneurs, as well as many niche conferences for accounting professionals. Loren is an expert in pricing strategy and sales for small business owners. Her passion is empowering entrepreneurs to double revenues by working half the time through strategic pricing and effective sales techniques. Loren coaches service-based entrepreneurs to shift away from the trap of the “dollars-per-hour” business model to a value-based model that has, in some cases, allowed her clients to reduce workload by as much as 50%.  2:07 – Hear Loren’s story on how she was destined to become an entrepreneur. 4:34 – Loren speaks about how her education prepared her to work for somebody else and being an employee instead of an entrepreneur. And not how to sell her services without sounding salesy and price her services and value instead of trading dollars for hours. 5:22 – Hear how pricing your services can be difficult and understanding your value. Loren explains how to get past the faulty model of charging by the hour and why it doesn’t work. Plus, shares examples how pricing is subjective.  10:25- Importance of understanding your clients wants, needs and desires instead of just pitching a service. Plus, how people want results quickly.  12:46 – Penny discusses with Loren about coaching professional athletes and the similarities and differences to coaching growth minded entrepreneurs.  Also, Loren explains how athletes recognize they need coaching at an early age to become the best.  15:28 – Discussion on solopreneurs and how many successful business owners use coaches and attribute the coaching to their success. How a coach is like an investment.  17:54 – A conversation starts about mastermind groups and how they can help your business grow. Penny asks if you should be part of a master mind that is in your industry or not in your industry? Loren shares the pros and cons to both.  20:23- Penny asks Loren if there are common mistakes that she sees with entrepreneurs. Loren explains why it is so much better to not charge by the hour for your client and for you. Also, Loren gives examples on how to reply when a client asks you what your hourly rate is.  25:56 – Loren takes us through the 5 Steps she brings her clients through so they can have a business that supports their lifestyle and stops sucking the life out of them.  Focus on your strengths and who you work best with Separating your fees from time Success is messy- recognizing your mindset, beliefs, values, playing small How to stand out as the go to expert – establish a system to takes your client to where you met them to the end result. How to separates yourself from your competitors Solving a need by recognizing who your ideal client is and what their biggest challenge is or what they want to achieve, and they can’t do it on their own. Or they tried it on their own but didn’t get the results. That is where you start the value conversation. 30:55 – Loren let’s us know that she has a hand out that goes over the 5 Steps found on  https:/businesssuccesssolution.com/handout   34:58 – Hear how Loren shares the 4 things client’s value most and will happily pay for. Below are the 4 things client’s value and Loren shares examples how to understand them and position your business to satisfy these needs.  1. Quick 2. Easy 3.Save Money 4. Make Money  39:17 - Loren shares her message she would like all our listeners to hear. Again, great examples and valuable advice is shared.  How to connect with Loren:  Business name: Business Success Solution Website: https://businesssuccesssolution.com    FB: https://facebook.com/BusinessSuccessSolution Twitter: @lorenfogelman  Complimentary cheat sheet for registrants to follow along with this talk: https://businesssuccesssolution.com/handout/ https://businesssuccesssolution.com/worth/      

GUEST#20 LOREN FOGELMAN

Ever wonder how to network and build professional relationships that count? Or how to have a great elevator pitch and a successful advice call? Our guest Colleen Clarke has the answers to all those questions and so much more. Weather you work in a corporation or an entrepreneur you will want to hear Colleen’s tips, success stories and processes.     BIO: COLLEEN CLARKE is a highly recognized career specialist, corporate trainer, and public speaker in the areas of career management and transition, communication and networking. For the past 20+ years she has motivated, inspired and counseled thousands of groups and individuals to maximize their career potential. Colleen is also a certified Workplace Coach with the Adler Institute. She is author of "Networking How To Build Relationships That Count" and "How To Get a Job and Keep It" and co-author of "The Power of Mentorship: The Mastermind Group". 4:19 – Listen to what motivated Colleen to start her own business.  How after 16 jobs she knew what she wanted to do. Hear how she started a networking group which morphed into a career counselling business and being a well sought-after speaker. 10:43- Colleen mentions that networking is not just about who you know but who knows you. 11:35- Discussion on networking and defining what kind of networking we are discussing. Job search Changing your career Transition in your life Starting your own business Colleen explains the importance of face to face networking and building a relationship. Finding the right people to network with has a much to do with what you want to do and be. Tips on how to search for people that do what your want to do and have had a similar path so you will get more answers. 13:55 – More tips on networking. One of the most important aspects of networking, is not to think the person you are speaking to is going to be able to offer you a position. That is not why you are networking. You want to let people know what you are looking for, so you have another set of ears and eyes looking for you and to build a data resource base. 14:22 – Suggestions on how to manage your data resource base on how to use it. 15:28 – Furthermore hear Colleen talk about how important it is to maintain those relationships in your data resource base and how to do that effectively. A couple of suggestions; 1. Group email 2. Post on linked in and content suggestions. 16:31 – Conversation about fears of networking. Tips on where to go to network. Associations in your own industry Join groups, example Company of Women Going to meeting Sitting on committees Greeter at events Take registration at a conference and golf tournaments Volunteering outside of your industry. 19:41- How to be more visible. It takes time to be more visible, but you don’t have to do it every day.  People should say you are everywhere, and you are easy to find. 21:29 -Networking is work,it is a science, an art, you must like people. Even if an introvert you can be effective in networking. Colleen suggested picking up a book by Carole Cameron, Splash, An Introvert's Guide to Being Seen, Heard and Remembered. https://www.amazon.ca/Splash-Introverts-Guide-Being-Remembered/dp/1894422503 Also, Colleen shares an example of how she helped a client that was introverted.   23:46- Great tips from Colleen on ways to help people remember you. If you are not appearing, then you are disappearing.  25:27 – Colleen describing the importance of the 3-minute presentation also know as an elevator pitch. How it should be succinct in what you do and what you are looking for. Plus, asking how I can help you and what can I do for you. 27:48- Colleen shares her strategy/process she teaches to have a good elevator pitch and gives us examples.  start with a result – tag line now they are hooked in you can explain what it means, define explicitly what you do so people can get a visual picture. They must be able to image what you do. 33:36- Colleen shares another technique and more examples. 36:31- Penny asks Colleen what she would say to someone that just started working in a big corporation and how they should start networking. Hear all the great tips that would apply to anyone working in a big corporation. Plus, building your brand and how to raise awareness what you do. 42:41- More suggestions on how to build your brand and documenting your wins on twitter and or on linked. It’s telling not selling. It’s not boasting, it’s about telling them about it. Talking about successes it important. 45:49 – Networking is a tool. It must be honed so you can use it on a on going basis. If you don’t have relationships, then you don’t have a business. 46:47- Big challenge is to get people to return your calls or connect with you. Colleen shares a story on this topic. 48:56 – Networking and collaboration discussion. 51:04 – Penny asks Colleen if there is a chapter in her book that she would like to highlight. Colleen says that she is huge advocate of the advice call. It is a 30-minute meeting with people that will help move you forward and are now where you want to be. Colleen explains how this process works and Chapter 7 lays out the technique, worksheets and success stories. 55:54 – This is where Colleen shares her message to all entrepreneurs and intrapreneurs. How to connect with Colleen: WEBSITE: https://colleenclarke.com/ WEBSITE FOR RESUME TIPS:   https://yourresumepro.com/ Colleen’s Books: Networking: How to Build Relationships That Count," removes the fear that many people have about reaching out and making connections, often with perfect strangers in strange environments. It is a “how to book”: how to engage people, what to say to set up advice call meetings, scripts to recite when at functions or in networking meetings, the importance of internal networking and increasing one’s visibility. CLICK HERE TO ORDER https://www.paypal.com/webapps/shoppingcart?flowlogging_id=fc44a60253ff5&mfid=1557054978716_fc44a60253ff5#/checkout/openButton

Guest #19 Colleen Clarke

Ever wonder if you can start a business with your husband and make it work? Megann Willson shares a lot of tips on how to make it work and how and when to start your business. Also, hear about how she uses Innovation Games® and Conteno Weave to help companies become very successful.  0:00 Guest: Megann Willson BIO Today our Guest is MEGANN WILLSON, CEO and Partner, of PANOPTIKA which is a consulting firm. Megann also serves as VP Communications on the Board of the Canadian Council for Small Business & Entrepreneurship. As an Innovation Games® facilitator, she works with a wide range of clients from the C-Suite through Product Management teams.   She brings experience and skills gained in Sales, Marketing, and Strategic Planning, with organizations ranging from family businesses to global corporations. 5:00 - Hear Megann share how she started her business with her partner who is her husband and the risks that she took. How she set limits and goals. 7:40- Penny is curious how Megann can work with her husband. Megann explains the rules they put in place and how they were once competitors.  Megann then tells us some of the tips that help them make it work. Having a code that is nice and reminds your partner to stop talking about work Preserve the personal relationship and it has its own time and space Recognizing each other’s strengths and experience Share with what you want 13:50 – Discussion on how there are ups and downs in business and how to handle that. Megann offers advice how to overcome these moments and some good habits. How to set “The One”. 20:36- Megann shares what measures were put in place so the company could be launched. Listen to hear about how it is now always about money. 25:15 – Interesting how Megann shares her life experiences as a child and how it relates to her path to running a consulting company. 28:34 – A conversation on niche businesses and how Megann’s company determined what theirs would be and why. 31:57 – Innovation Games ® is a business tool Megann uses and she shares how she was introduced to it and explains how this methodology can be so effective. Using frame works and models instead of just asking questions help businesses become more aware of what needs to be done for their business. Plus, how the tool is effective not only face to face but can be done on line. 35:36 – Conteno’s Weave, a software business tool is explained and how it helps you connect with associates around the world. The connection and process help associates build strategy, solve problems and set priorities so everyone knows their role. 37:37 – Conversation about events that happen when you are in your home office and are in a on line meeting and the unexpected happens. How to deal with it. Plus, more on how Innovation Games® can be used remotely. 44:36 – Penny asks Megann what she would tell someone if they were thinking of becoming a consultant. Megann mentions that she is having a 5 by 5 challenge for sharper focus in your business.  Five days during the week and for 5 weeks which is for people that are going to start their business or are in business now.  To listen to the daily challenge, you can email Megann and get on the mailing list so you can receive the videos and be part of her Face Book group. 51:47- Megann suggests don't worry about failing.  She talks about how she was as an early twitter user and how she got great clients from connecting on social with them. 55:11 – Hear Megann’s message and how she encourages you to start now, don’t wait. HOW TO CONNECT WITH MEGANN www.panoptika.ca www.twitter.com/panoptika also findable at www.twitter.com/megannwillsonTO www.facebook.com/panoptika.ca  5x5 Sharper Focus Challenge Information: www.panoptika.ca/5by5focus  

Guest #18 Megann Willson

Our guest today is Amy Vodarek, ACC, MScN Amy’s story is how she became a well recognized work-life coach, consultant and facilitator who's mission is to engage leaders and teams to create workplaces where everyone thrives. We also get insight in how to start a side hustle and then to a full-time business with less risk. Lots of conversation about the corporate world and being an intrapreneurial women. Plus, find out an important change in how we look at what companies we want to work for. Spoiler Alert: “Belong to Something” You can hear how she’s committed to advancement and success of women organizations, leading teams and as business owners.   GUEST BIO: Amy Vodarek is a transformational work-life success coach, consultant and facilitator who is on a mission to engage leaders and their teams to create workplaces where everyone thrives. She’s committed to the advancement and success of women in organizations, leading teams and as business owners. She’s the co-author of the book Good Enough. Embrace who you are. Unleash your brilliance exploring the often-hidden barriers women leaders and business owners face in fulfilling their potential. Amy is a resource for experienced coaches to expand their coaching capabilities with unmasking a master assessment of not good enough to co-create transformational change with clients. She holds an MScN from McMaster University and coaching certifications from Newfield Network, The Institute for Generative Leadership and is certified in The Leadership Circle.  She’s the founder of Amy Vodarek and Associates/Insight Edge; an Associate Consultant with Altus Growth Partners and Courage Group International. She provides Executive Coaching globally to CEO’s of social venture start-ups with Uncharted. She calls Milton, Ontario, Canada home and is the proud mom of 4 kids and 2 fur babies.   PODCAST NOTES:  2:00- Amy shares her story on her journey to becoming an entrepreneur. It started while Amy was teaching at McMaster, school of nursing while attending a career workshop which lead to knowing with out a doubt she wanted to coach. Then a trip to Colorado and more things fell in place. There were so many signs that is was the right path for her. She explains how the coaching world was an expansion of her original training and education but a different way of using those skills. TRANSFERABLE SKILLS AND BODY OF WORK 7:34- From that a conversation strikes up about transferable skills which is more than just skills. It is more about body of work and mindset. If you are interested in understanding this more there is a book that further explains this by Pamela Slim, Body of Work. 9:10- How there are common elements with big organizations and entrepreneurs. Both must learn to have conversations to build effective teams and help build rich client relationships where they keep coming back. HOW AMY STARTED HER BUSINESS AS A SIDE HUSTLE 10:30- Amy shares that her business started as a side hustle and things to consider when starting a side hustle. 1. Energy and creativity 2. play energy 3. Lunch and learn 4. Energizing and not depleting HOW VOLUNTEERING CAN HELP YOU GROW YOUR BUSINESS 12:18-Hear how Amy found time to start a side hustle with having to raise four children and a full-time job. Her strategy was to 1. Do lunch and learns 2. Volunteer to stretch your skills  3. Test out who would be invested in what you offer 4. Women’s groups  14:30 – More information on why volunteering can be helpful in many ways to start your business. 15:30 – Here is where Amy tells us how she knew it was time to launch her business full time and her contingency plans to create revenue. GOOD ENOUGH EMBRACE WHO YOU ARE 20:29- Penny is curious how Amy decided to write her book jointly with Anne Day, President of Company of Women, titled Good Enough, Embrace who you are.  Hear how they interviewed over 150 women and surveyed over 250 women over three years.  Plus, hear what common thread was heard among most women. 26:30 – Discussion on how corporate life can be lonely.  Penny tells a bit about her life in the corporate world.  Plus, types of groups that can be helpful are discussed. COACHING CHANGING IN THE CORPORATE WORLD 37:20- How coaching was once mostly used for executives and where is going today and why. More discussion on how executives and managers don’t always have skills for a leadership position and what is needed. BELONG TO SOMETHING! 40:05 – Amy really lays out how important why work place engagement is important, and statistics indicate it is getting worse.  The key is for people to feel they BELONG TO SOMETHING. They belong to something that matters and see their future in it.  SOFT SKILLS ARE REALLY ESSENTIAL SKILLS 44:37- Why soft skills sounds trivial and should be called essential skills. Hear how this relates to be a better leader.  AMY'S MESSAGE 48:40- Listen to Amy’s personal message.  It will make you think!   CONNECT WITH AMY: http://www.amyvodarek.com/ LINKED IN: https://www.linkedin.com/in/amyvodarek/?originalSubdomain=ca   BOOK: Good Enough Embrace who you are. Unleash your Brilliance by Amy Voderak and Anne Day https://www.amazon.ca/dp/B06ZZNGR2M/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1   Body of Work by Pamela Slim https://www.amazon.com/gp/product/1591846196/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=1591846196&linkCode=as2&tag=bow-landingpage-top-20

Guest #17 Amy Vodarek

Want to know more about how to franchise a business. Then you must listen to Joni from SupperWorks to hear her story.  0:00 Guest Bio Joni Lien is an award-winning entrepreneur, food fiend, world traveler, and SupperWorks Founder & Franchisor. In 2005, opened SupperWorks, the first “meal prep and assembly” business in Ontario. Passionate about providing mealtime solutions for busy people, Joni and her talented team have built SupperWorks to 10 Ontario locations. Joni proudly accepted the Entrepreneur of the Year Award (Oakville Chamber of Commerce/Rotary Club) and the Achievement in Retail Concept Award (Cadillac Fairview). She serves on the Board of Directors for the Oakville Chamber of Commerce and volunteers with 100 Women Who Care Oakville. - a great charity!   4:28 – Joni shares how Supperworks came to be. 6:00- Hear how Joni understood the pain points of working women and how it inspired her to start a business. 8:30 – Joni talks about how she started researching and some of the barriers she encountered. 10:08 – Hear how Joni got to know more about her niche. 11:50 – Discussion on some of the pain points. 13:49 – Also Joni gives us insight on how there was a big list of needs to find the right location. 14:42 – A couple of other steps are discussed, like finding equipment and financial resources. 18:00 – How Joni got their first customers and reached her niche. Plus, how the media played a role. 19:45 – Joni shares a business misstep.   21:30 – How the second location came about, and the learning curve associated with it. Plus, the documentation trail that was required. 23:43 – How future franchisees found them. 27:43 – How the menu is determined to satisfy customer’s needs.   29:27 – Joni shares her favorite customer story. 30:15 – How the customer base needs evolved and how Joni adapted. 33:45 – Joni gives us more advise on what you should consider before franchising.   35:48 – Discussion on scaling up your business if franchising is not right for you. 37:42 – Canadian Franchise Association is a good resource. 38:46 – Importance of collaborations is discussed. 41:09 – Jodi tells us her secret to success. 43:03 – Listen to Jodi’s heartfelt message to women.   HOW TO CONNECT WITH JONI/SUPPERWORK www.supperworks.com Also follow on Instagram https://www.instagram.com/supperworks/  

Guest #16 Joni Lien

Ladies Biz Podcast is for female entrepreneurs, solopreneurs, side-hustlers, and intrapreneurs. Quite frankly, it’s for any woman who’s either already in business or who is thinking about taking the leap into their own entrepreneurial adventure. Join Penny Redmond and her weekly hand-picked guests who tell it like it is. Hear their stories and learn how to grow your biz. The expert host and guests will explore a range of topics to help you save time, avoid headaches, and find success. Expect to learn about key topics such as media channels, networking, marketing, coaching, financing, start-ups, photography, sales funnels, podcasting, branding, blogging, revenue streams, list building and lots more. So get your head phones on, start the car, or put on your favourite running shoes and spark up the treadmill, Do whatever works for you — and get ready to listen to this fantastic, idea-filled podcast created by and for women in biz.

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Ladies in Biz Podcast

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