At every stage of your career, there is a case to be made that you need to pay attention to traditional and social networking. In today's episode of Legal Marketing Minutes, Legal Marketing and Business Development Advisor, Nancy Myrland, discusses the difference between the need for associates, partners, and senior partners when it comes to networking.    Additional episodes of Legal Marketing Minutes can be found at https://www.myrlandmarketing.com/legalmarketingminutes 

Legal Marketing Minutes with Nancy Myrland

058: Do Associates, Partners, and Senior Partners Need To Focus On Networking?

In the legal profession, we tend to sit back and wait to innovate or do something we think we should be doing until we see another firm or another lawyer do it. We want to know that it looks okay. In this episode of Legal Marketing Minutes, Legal Marketing and Business Development Advisor Nancy Myrland discusses how we can take inspiration from the famous musician Sly Stone when it comes to innovation.   Let's discuss.   Additional episodes of Legal Marketing Minutes can be found at https://www.myrlandmarketing.com/legalmarketingminutes.

What The Legal Profession Can Learn From Sly Stone

You often hear about the need to establish your personal brand, or that you need to create a brand for your firm. You might also hear about the need to position yourself in the marketplace.  In today's episode of Legal Marketing Minutes, Legal Marketing and Business Development Advisor, Nancy Myrland, discusses the difference between branding and positioning. She will also let you know if you need to worry about both.    Additional episodes of Legal Marketing Minutes can be found at https://www.myrlandmarketing.com/legalmarketingminutes 

056: The Difference Between Branding and Positioning, and Do You Need Both?

Because of the pandemic-related events of the past few years, everything has changed, but nothing has changed. When planning for the future, it has always been critical to put many factors in a blender and mix them together to find the richest combination of skill, dreams, people, passion, plans, and potential. In today's episode, Legal Marketing and Business Development Advisor, Nancy Myrland, of Myrland Marketing & Social Media, will outline the four groups of people critical to planning effectively for your firm's future.  Additional episodes of Legal Marketing Minutes can be found at: https://www.myrlandmarketing.com/legalmarketingminutes

Law Firm Management: The 4 Groups You Need On Your Pandemic Transition Team

When we analyze why clients and potential clients make a decision to hire you or someone else, it's easy to assume they're being logical in their decision-making process, so you operate accordingly. You give them information that appeals to that logical side of their brain. Let's discuss that because there's another side to this discussion you need to be aware of. Additional episodes of Legal Marketing Minutes can be found at: https://www.myrlandmarketing.com/legalmarketingminutes

054: Lawyers, You Might Be Surprised How Clients Choose You

There have been several new features added to LinkedIn that can help differentiate you from others who are either not using them or don't know about them.  In this episode of Legal Marketing Minutes, Legal Marketing and Business Development Advisor, Nancy Myrland will bring you up-to-date on these changes and which ones you should consider using.    Remaining episodes of Legal Marketing Minutes can be found at: https://www.myrlandmarketing.com/legalmarketingminutes 

053: LinkedIn Changes That Will Help You Stand Out

"Why should I choose you over someone else?" If you haven't already, one of these days, you might find yourself in the position, of having someone whose business you're trying to earn look at you and ask you this question. In this episode of the Legal Marketing Minutes Podcast with Nancy Myrland, I discuss this situation and offer a script you can use every time to answer this question. 

Lawyers, How Do You Answer This Uncomfortable Client Question?

Webinars and other virtual events can be great marketing and business development tools, but there are a few critical steps you need to take FIRST in order to have the most successful event possible.  In this episode of the Legal Marketing Minutes podcast, Legal Marketing Advisor Nancy Myrland discusses a simple, methodical process for you to follow before you host your webinar and maybe even before you go to the firm to seek approval.  I've prepared a checklist for you called "Successful Virtual Event Strategy Checklist." You can download that here:  https://academy.myrlandmarketing.com/eventstrategychecklist  

051: Lawyers, Here Is A Webinar and Virtual Event Checklist For You

There are a time and a place for follow-up with potential clients. In today's episode of Legal Marketing Minutes, I talk about how to NOT become a professional stalker. Join me for a few minutes while I share an example of moving in way too soon and what the implications are when you move too fast. Additional episodes of the Legal Marketing Minutes podcast can be found: https://www.myrlandmarketing.com/legalmarketingminutes   

050: How Soon Should You Contact A Potential Client?

Clubhouse is the next social media darling. It is social audio that promises to connect you with people and conversations at a much deeper level than you might find elsewhere. If you are wondering whether you should follow this bright, very shiny new social media platform, join me for 5 minutes while I give you my opinion and guidance. Additional episodes of the Legal Marketing Minutes podcast with Nancy Myrland can be found on my website at: https://www.myrlandmarketing.com/legalmarketingminutes/

049: Tempted By Clubhouse and Other Bright, Shiny Social Media?

The people, companies, and institutions you want to do business with, as well as those who can play a part in helping you accomplish your goals, are your target audiences. They are an important part of the foundation of your marketing and business development plans. Speaking and presenting to your target audiences is important. It helps you gain exposure to those people, and it helps them get to know you even better. It also helps you build credibility with those audiences because they get to see and hear you while you share your knowledge with them. That means you need to find ways to speak in front of these people. You need to give presentations and to be invited to the table to do so. Today we're going to discuss a very important concept that will change the number of speaking opportunities that you see coming your way. Let’s discuss.  Remaining episodes of the Legal Marketing Minutes podcast can be found on my website: https://www.myrlandmarketing.com/legalmarketingminutes  [OPENING SOON] The Lawyers Marketing Academy VIP, a monthly membership and coaching program where lawyers will work together on personal branding, LinkedIn Profile & Presence, Content Marketing, and so much more. Comfortably-paced and coached by me. Let's build it better together.   http://bit.ly/LMAComingSoon

[EP. 48] Lawyers, This Is How To Speak In Front of More People

I know it’s tempting to purchase one of those tools that automates your LinkedIn activity to find and connect with those you know are important to your practice.  In today’s episode of Legal Marketing Minutes, I’ll help you understand the nuances of those tools and how they match with relationship-building.  Let’s discuss.  Remaining episodes of the Legal Marketing Minutes podcast can be found on my website: https://www.myrlandmarketing.com/legalmarketingminutes  [OPENING SOON] The Lawyers Marketing Academy VIP, a monthly membership and coaching program where lawyers will work together on personal branding, LinkedIn Profile & Presence, Content Marketing, and so much more. Comfortably-paced and coached by me. Let's build it better together.   http://bit.ly/LMAComingSoon

047: Lawyers, Should You Automate LinkedIn Activity?

Lawyers are very smart people. I know this because I've worked with lawyers since 1997, first in-house as a director of marketing and then out of my own since 2002.  Sometimes being smart is just not enough.  Let's discuss. Remaining episodes of the Legal Marketing Minutes podcast with Nancy Myrland can be found on my website: https://www.myrlandmarketing.com/legalmarketingminutes

046: Lawyers, In Addition To Being Smart, You Need These 4 Characteristics

There has been an amazing increase in the amount and type of Coronavirus content being created by lawyers and law firms. There has also been an increase in the number of people who will freely tell the world you are doing it wrong.  Let’s discuss.   Remaining episodes of the Legal Marketing Minutes podcast with Nancy Myrland can be found on my website: https://www.myrlandmarketing.com/legalmarketingminutes

045: Are Lawyers Creating Coronavirus Content The Wrong Way?

I’ve been asked by several people whether now is the appropriate time to sell your services or even to cross-sell the other services in your firm. Some lawyers I have talked to have said that they think now would be a good time to make sure all of their clients understand everything that they can do, and let them know all of the ways they can help with matters related to Coronavirus (COVID-19). Let’s discuss.

044: Should Lawyers Be Selling Services During This Coronavirus (COVID-19) Crisis?

Legal Marketing Minutes, hosted by Legal Marketing Professional Nancy Myrland, contains short bursts of current marketing, business development, content, social and digital media news and advice for lawyers, legal marketers, and law firms. Nancy's goal is always to help you grow your practice by making the complex simple. Your time is valuable, so let's get started.

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Legal Marketing Minutes with Nancy Myrland

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