In this episode, John talks about the similarities and differences of sales and marketing, why they should work so closely together and even provides some great advice on creating the best strategies and marketing plans. Having a strategy in business is vital. The most vital perhaps. You need to know where you want to go with your business and a strong strategy will help you do this. John has spent a lot of time concentrating on these areas of the business in the last few years. He knows how important these areas are to get your brand message out there. Do you know your demographic? What does your current strategy REALLY do for your business? Tune into this episode for some sound advice on what you should be focussing on.   KEY TAKEAWAYS The differences between sales and marketing are quite subtle and closely linked. Communicate effectively and consistently.   BEST MOMENTS “It doesn’t matter if you’re in car sales, if you’re a Double-Glazing Salesman or even an Estate Agent, if you get your message right and you get it out to your target audience, then it is going to bring in the leads”. “The message is more important than the medium”.   VALUABLE RESOURCES Leadership Revealed Podcast Castledene Sales & Lettings   ABOUT THE HOST John has several Estate and Letting Agencies in the North East of England. He also has a consultancy business, in which he teaches other agents how to grow and scale a sustainable business. John is recording podcasts to grow in the estate agency space, but also to try and break into other industries. The formula John has developed for estate agency success, is transferable into other SME industries.   CONTACT METHOD https://www.facebook.com/agencyconsulting/ https://www.linkedin.com/in/john-paul-14167211/ johnpaul@agency-consulting.co.uk See omnystudio.com/listener for privacy information.

Leadership Revealed

Sales and Marketing

In this special episode, John talks to Speaker, Teacher and Author, Peter Docker. Peter has a unique take on leadership and comes with a wealth of experience. His new book is called ‘Leading from the Jumpseat: How to Create Extraordinary Opportunities by Handing Over Control’, which is a fantastic guide to learning and being able to hand over control – something John has spoken about in previous social media posts and podcast episodes. Within Peter’s new book, he delivers the message that leadership is about lifting people up and giving them the space, they need so that, when the time is right, they can take the lead. For this book, Peter draws on his 25-year career in the Royal Air Force, and over 14 years spent partnering with businesses around the world, Peter's goal is to inspire others to Lead from the Jumpseat. Peter is also co-author of Find Your Why, with global sales of over 420,000, and previously a founding Igniter at Simon Sinek Inc. During their time together, John and Peter talk about the importance of content and context, letting go so your team can thrive and Peter even talks about a very dramatic moment when in was in a life-or-death situation and faced with a very tough decision. Tune in to this episode for a great back and forth on all thing’s real leadership.   Also, Peter’s new book is available NOW so don’t forget to make your purchase! Click the links below to learn more about Peter and to order your copy of the book. Follow Peter on Instagram - https://www.instagram.com/peterdocker/ Visit Peter’s website - https://www.whynotunlimited.com/ Buy Peter’s book - https://smarturl.it/gypw4g   KEY TAKEAWAYS It’s ok not to be the smartest person in the room. Be willing and open to listening to your team and even accepting whey they have the best answer when you don’t. Be clear to every member of your team what you stand for.   BEST MOMENTS “We’ve got a lot of things that separate us in this world, between countries, nations, cultures, whatever. There’s so much more that is common between us, and I think that’s what I’ve learned the most, travelling the world and meeting people”. “When we’re in situations where we don’t know the answer, where it’s unknown territory, then what guides us is what we stand for, what we believe in and what commitment we have”.   VALUABLE RESOURCES Leadership Revealed Podcast Castledene Sales & Lettings   ABOUT THE HOST John has several Estate and Letting Agencies in the North-East of England. He also has a consultancy business, in which he teaches other agents how to grow and scale a sustainable business. John is recording podcasts to grow in the estate agency space, but also to try and break into other industries. The formula John has developed for estate agency success, is transferable into other SME industries.   CONTACT METHOD https://www.instagram.com/johnpaulmentor/ https://www.facebook.com/agencyconsulting/ https://www.linkedin.com/in/john-paul-14167211/ johnpaul@agency-consulting.co.uk See omnystudio.com/listener for privacy information.

Leadership, Letting Go And Leading A Team With Peter Docker

In this episode, John provides his top 5 tips on how to grow and scale your business. There is so much that goes into growing and scaling a business and narrowing it down to John’s top 5things was a challenge. These tips will allow you to understand the path you need to take to successfully do this. John places a strong importance on getting feedback from your staff – good and bad. Accepting the feedback and suggestions from your staff, although sometimes hard, will make a difference to where you want to drive the business. Are you open to new ideas? Are you willing to accept change in order to benefit the business? Tune into this episode for John’s advice on what you should be doing to drive your business forward.   KEY TAKEAWAYS Being open to change is very important. If it’s not your idea that is the best idea, that’s ok. It’s about getting your business to where it needs to be. Take time to understand your staff’s ideas about the business.   BEST MOMENTS “If you’re not open to change or suggestions, forget it”. “From little acorns, great oaks grow”.   VALUABLE RESOURCES Leadership Revealed Podcast Castledene Sales & Lettings   ABOUT THE HOST John has several Estate and Letting Agencies in the North East of England. He also has a consultancy business, in which he teaches other agents how to grow and scale a sustainable business. John is recording podcasts to grow in the estate agency space, but also to try and break into other industries. The formula John has developed for estate agency success, is transferable into other SME industries.   CONTACT METHOD https://www.facebook.com/agencyconsulting/ https://www.linkedin.com/in/john-paul-14167211/ johnpaul@agency-consulting.co.uk See omnystudio.com/listener for privacy information.

How To Grow And Scale Your Business

In this special episode, John talks to Founder of Brandable & Co., Sallee Poinsette-Nash. Sallee is one of the UK’s leading people-brand experts and on a mission to make business more human. Her company, Brandable & Co. is an award-winning agency specialising in personal, career and leadership brand strategy and development. Sallee describes herself as an “introvert who loves people”. She has over 20 years of high-level business and brand building experience, gained from CEO and COO positions, international project delivery, brand strategy and advisory board roles to a high-profile client list. Sallee was named one of the ‘Top 12 Women to Watch’ 2020, one of Sifted's ‘Top Ten European start-up influencers’ as well as being listed as one of the '14 most important start-up influencers in London' 2018 – VERY impressive! In this interview, Sallee provides useful information on how to grow your social media following, the importance of testing, measuring, and tweaking your strategies, becoming more confident in business as well as so much more. Tune in to this episode for a great back and forth on all things marketing and personal vs corporate branding. Social media promotions and links: Brandable & Co.  LinkedIn: https://www.linkedin.com/company/brandableandco/ Instagram: https://www.instagram.com/brandableandco/ Twitter: https://twitter.com/brandableandco Free resources link (as mentioned in this episode): https://www.brandableandco.com/guides   Sallee Poinsette-Nash LinkedIn: https://www.linkedin.com/in/salleepoinsettenash/ Instagram: https://www.instagram.com/salleespeaks/ Twitter: https://twitter.com/salleespeaks   KEY TAKEAWAYS Pick collaborators wisely. Associate with brands that have established trust, and this will help to grow your audience/client base. Don’t hide behind your corporate persona. People like to hear from people – not a robot!   BEST MOMENTS “You are human, so act like it” “If you can’t find your answer, ask your audience” “Testing and measuring and continually tweaking is so important”   VALUABLE RESOURCES Leadership Revealed Podcast Castledene Sales & Lettings   ABOUT THE HOST John has several Estate and Letting Agencies in the North-East of England. He also has a consultancy business, in which he teaches other agents how to grow and scale a sustainable business. John is recording podcasts to grow in the estate agency space, but also to try and break into other industries. The formula John has developed for estate agency success, is transferable into other SME industries.   CONTACT METHOD https://www.instagram.com/johnpaulmentor/ https://www.facebook.com/agencyconsulting/ https://www.linkedin.com/in/john-paul-14167211/ johnpaul@agency-consulting.co.uk See omnystudio.com/listener for privacy information.

Branding, Strategy And Self-Improvement With Sallee Poinsette-Nash

Branding, Strategy and Self-Improvement with Sallee Poinsette-Nash

In this episode, John provides some helpful advice on how to avoid and get out of a rut. Following listener feedback John received on the previous episode of dealing with overwhelm and burnout, John wanted to elaborate further on this subject and what to do when these emotions have already hit you. One thing John stresses is to not aim for perfection – it doesn’t exist! Putting 1 foot in front of the other is what you need to do to get back on track in reaching your goals. John talks about physical and mental health and why these are extremely important to get you where you need to be. Do you struggle to carry on when times are hard? Do you need to reassess your goals? Tune into this episode for John’s advice on what you can do to get back on track.   KEY TAKEAWAYS Recognition and acceptance are important. These will help you to take action. Break your goals down. Turn them into smaller, weekly goals. Make them realistic and achievable. Look after your physical and mental health and wellbeing. This is very important.   BEST MOMENTS “Perfect is unattainable”. “If you can have manageable, little, mini goals and you can look at them and aim towards them, quite often and every week, every month, every quarter, then again that will help you get out of your rut”.   VALUABLE RESOURCES Leadership Revealed Podcast Castledene Sales & Lettings   ABOUT THE HOST John has several Estate and Letting Agencies in the North East of England. He also has a consultancy business, in which he teaches other agents how to grow and scale a sustainable business. John is recording podcasts to grow in the estate agency space, but also to try and break into other industries. The formula John has developed for estate agency success, is transferable into other SME industries.   CONTACT METHOD https://www.facebook.com/agencyconsulting/ https://www.linkedin.com/in/john-paul-14167211/ johnpaul@agency-consulting.co.uk See omnystudio.com/listener for privacy information.

How To Get Out Of A Rut

In this episode, John talks about his previous experiences with burnouts in business and how to avoid these pitfalls. A lot of people’s mental health has taken a toll during the several lockdowns we have all experienced, but it is good to know that there are things we can all do to combat burnouts and take time to recharge. John talks about how improvements in his physical fitness have helped him to feel better, both physically and mentally, and how this has contributed to more productive working days. Finding a routine also helps you to stay on track and avoid overworking yourself. It is also important to remember that taking time for yourself is important, so don’t forget to take those holiday days off work! Tune into this episode for John’s advice on what you can do to avoid burnouts.   KEY TAKEAWAYS Holidays are very important. Take the time for yourself that you need. Having a strong team and leader in your business whilst you are away on a break, will enable you to switch off. Don’t find an excuse to check your work emails!   BEST MOMENTS “If you don’t love what you do, then you need to have a long hard think about is it right for you? because again, if you don’t enjoy it, that burnout phase is going to come a hell of a lot quicker”.   VALUABLE RESOURCES Leadership Revealed Podcast Castledene Sales & Lettings   ABOUT THE HOST John has several Estate and Letting Agencies in the North East of England. He also has a consultancy business, in which he teaches other agents how to grow and scale a sustainable business. John is recording podcasts to grow in the estate agency space, but also to try and break into other industries. The formula John has developed for estate agency success, is transferable into other SME industries.   CONTACT METHOD https://www.facebook.com/agencyconsulting/ https://www.linkedin.com/in/john-paul-14167211/ johnpaul@agency-consulting.co.uk See omnystudio.com/listener for privacy information.

How To Avoid Burnout

In this episode, John provides some helpful advice on how to be more organised and productive if you want to run a business. As a CEO, John has a lot to focus on, plan and structure into his working weeks and things can change at the drop of a hat. Learning to adapt to these situations and changes is vital if you want to work effectively with other people. Highly organised people make sure they find time somewhere in their day/week to get the important jobs done. However, this is a skill not everyone finds so easy. There are tools out there to help you improve and become a much more organised and productive person. You just have to know where to look! John touches on some of the tools and apps he uses to help him plan his projects, including CRM systems such as Asana. These systems can have a massive impact on the way you work and ensure you finish tasks before they are due. Tune into this episode for John’s advice on what you can do to change bad habits.   KEY TAKEAWAYS Using a CRM system will greatly benefit you in structuring your days, weeks, and months. Be prepared. Have a backup plan in case something goes wrong with your project. This will save you time.   BEST MOMENTS “The vast majority of people are not being realistic”.   VALUABLE RESOURCES Leadership Revealed Podcast Castledene Sales & Lettings   ABOUT THE HOST John has several Estate and Letting Agencies in the North East of England. He also has a consultancy business, in which he teaches other agents how to grow and scale a sustainable business. John is recording podcasts to grow in the estate agency space, but also to try and break into other industries. The formula John has developed for estate agency success, is transferable into other SME industries.   CONTACT METHOD https://www.facebook.com/agencyconsulting/ https://www.linkedin.com/in/john-paul-14167211/ johnpaul@agency-consulting.co.uk See omnystudio.com/listener for privacy information.

Why You Need To Be Organised To Run A Business

In this episode, John talks about the importance of protecting your own time and why you should be obsessive about it. John talks about the power of no and how using this word can greatly benefit your time management skills. It is impossible to be all things to all people. It is something many of us strive to be, but you only end up spreading yourself too thin. As a boss/business owner/entrepreneur, in most cases you can and SHOULD delegate tasks to the right people. This can only free up your time to get on with the important things you need to do. Listen to this episode for John’s advice on how to protect your own time.   KEY TAKEAWAYS You need to put a lot of time into a project to be able to systemise and recruit effectively. Entrepreneurs and CEO’s have to be real experts at time management.   BEST MOMENTS “If you chase 2 rabbits, you won’t catch either”. “If you’re doing too many deals or you’re doing too many things or whatever it is, then you’re not going to be able to give the best version of yourself and your ability into anything”.   VALUABLE RESOURCES Leadership Revealed Podcast Castledene Sales & Lettings   ABOUT THE HOST John has several Estate and Letting Agencies in the North East of England. He also has a consultancy business, in which he teaches other agents how to grow and scale a sustainable business. John is recording podcasts to grow in the estate agency space, but also to try and break into other industries. The formula John has developed for estate agency success, is transferable into other SME industries.   CONTACT METHOD https://www.facebook.com/agencyconsulting/ https://www.linkedin.com/in/john-paul-14167211/ johnpaul@agency-consulting.co.uk See omnystudio.com/listener for privacy information.

Why You Need To Protect Your Own Time

The podcast is about leadership and what it means to be a leader. Not only my thoughts on leadership but also speaking to other leaders in their fields, sport, business, finance, social to get their take on it. Also speaking about all things business and what it takes to grow and scale a successful business. Telling the truth about the pitfalls and issues we face in business. Get in Touch: https://www.facebook.com/agencyconsulting/ https://www.linkedin.com/in/john-paul-14167211/ https://twitter.com/TheLHAExpert johnpaul@agency-consulting.co.uk

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Leadership Revealed

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