It’s episode 18 and the FINAL episode of the podcast for season three. This week we are joined by Jasveena Sahota and wow, is it an eye-opener?  Jasveena is a Social Media Manager and TikTok creator who specialises in helping businesses and other creators to understand the power of TikTok. She is a fierce advocate of the platform and believes that it has no limitations on what it can do for the brand and its reputation.  What you will learn...  How Jasveena got started on TikTok  What topics Jasveena’s TikToks cover  How often you should be posting to TikTok  Why your content needs to be malleable  How long it takes to create a TikTok  Whether you have to be young to create Tiktok content  What the #LearnOnTikTok campaign is  How TikTok’s purpose is shifting from entertainment to education  What you can learn on TikTok  Resources mentioned in the show...  https://www.tiktok.com/@socialjazz?lang=en (Jasveena’s TikTok Account)  https://www.youtube.com/watch?v=nR8ptUCKv5g (Blinding Lights Challenge)  https://www.socialmediatoday.com/news/tiktok-announces-learnontiktok-initiative-to-encourage-education-during-lo/578805/ (Learn on TikTok)  Get a chat started with Jasveena on her https://www.instagram.com/social_jazz/ (Instagram) or send her an email. Alternatively, you can visit her https://www.tiktok.com/@socialjazz?lang=en (TikTok) and start your TikTok education today.

MarketEd NOT Live

TikTok for Business: Jasveena Sahota

It’s Episode 17 and the penultimate episode of the podcast and this week we are joined by Bertie Cordingley.   Bertie is a serial entrepreneur, founding companies from the idea stage to multi-million-pound exits. He is involved in a wide range of businesses from bootstrapping to raising investment but is best known as the creator of the online takeaway service, FillMyBelly, which is now a little-known company called JustEat.   Bertie has a deep passion for helping businesses reach their potential and does this as a business advisor and coach, as well as building a community of entrepreneurs to work together and collaborate.  What you will learn...  How he started FillMyBelly back in 2004 and how it became JustEat  How FillMyBelly began marketing to restaurants  How you can utilise FOMO as a marketing tool  How FillMyBelly marketed for growth  The biggest marketing lesson Bertie learnt from his FillMyBelly Career  How Bertie became an experienced marketer  Why you need to make everyone involved understand what you’re doing  Whether there is a lack of transparency in marketing  Bertie’s top marketing tips right now  Resources mentioned in the show...  http://www.bertiecord.co.uk/ (BertieCord.co.uk)  https://bertiecord.co.uk/daily-emails (Bertie’s daily e-mail list)  Get a chat started with Bertie on his https://www.facebook.com/bertiecord/ (Facebook), https://www.instagram.com/bertiecord/ (Instagram), https://www.linkedin.com/in/bertiecord/ (LinkedIn) and https://twitter.com/bertiecord (Twitter). Alternatively, you can visit the BertieCord http://www.bertiecord.co.uk/ (website) to find out more.       

Entrepreneur Marketers: Bertie Cordingley

It’s Episode 16 of the podcast and this week we are joined by Maria Iliffe-Wood.   Maria is a leadership coach and Managing Director of Meridian Iliffe Ltd, a leadership and coaching development consultancy. On top of this, in 2020, Maria founded IW Press Ltd aiming to help people write and publish their book.   Maria is the go-to woman for leadership tips but was a marketing novice before meeting the one and only BizPaul. Since their acquaintance maria has found a way to use social media in a way that is comfortable for her and successful for the business. Now, it’s Maria’s turn to teach us to master our mind and overcome our self-imposed limitations.   What you will learn...  Why Maria is different from your standard coach  How to stop using our brain against ourselves  Why a lot of marketers feel ‘imposter syndrome’  How to remove feelings of ‘imposter syndrome’  Techniques to deal with negative thought patterns  How to spot the signals that you are thinking negatively  Why letting go of the pressure to prove your worth could make you a better, more creative marketer  Resources mentioned in the show...  https://www.amazon.co.uk/dp/B08DJ9XTW9/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 (Daily Yarns Book)  https://www.meridianiliffe.co.uk/ (Meridian Iliffe Website)  http://www.fromquiet.co.uk/ (Coaching website)  https://3pgc.org/ (3PGC website)  Get a chat started with Maria on her https://www.facebook.com/iliffewood/ (Facebook), https://www.instagram.com/iliffewood/ (Instagram), https://www.linkedin.com/in/maria-iliffe-wood-52682912/ (LinkedIn) and https://twitter.com/iliffewood (Twitter). Alternatively, you can visit the Meridian Iliffe https://www.meridianiliffe.co.uk/ (website) to find out more. 

Self-imposed Limitations: Maria Iliffe-Wood

It’s Episode 15 of the podcast and this week we are joined by Joyann Boyce, an inclusive marketing consultant and founder of the Social Detail. Joyann is a fierce advocate for diversity and inclusion within marketing and tech, and is also a data fellow with the South West Creative Technology Network, researching data bias.  The Social Detail are empowering content creators to connect with a diverse audience and are on a mission to make it the industry standard by providing a content diversity benchmark. They also upskill and train teams to embed inclusion into the company values that represent current society.  What you will learn...  Why Joyann does what she does  The biggest inclusivity slip-ups/downfalls   What is a charitable post  Why language is important  Why you need to engage with diverse people in your sector (the ones who are hard to find)  Why it is so important to seek out different voices and opinions  What is an intersectional opposite  Why you have to be conscious about your social media posting (including reposting)  Why following the data might not always be the answer  Why the Creme Egg is a hot inclusivity topic  How inclusive marketing is like a TikTok trend  Why you need to keep being brave and defend your values when challenged  Why you should be creative with copy when dealing with trolls  Why the key to inclusivity is consistency  Resources mentioned in the show...  https://www.swctn.org.uk/ (South West Creative Technology Network)  https://www.thesocialdetail.com/ (The Social Detail)  https://www.thesocialdetail.com/inclusive-marketing-guide (Inclusive Diversity Guide)  Get a chat started with Joyann on her https://www.facebook.com/joyann.boyce.3 (Facebook), https://www.instagram.com/joyannboyce/ (Instagram), https://www.linkedin.com/in/joyannboyce/ (LinkedIn) and https://twitter.com/joyannboyce (Twitter). Alternatively, you can visit the Social Detail https://www.thesocialdetail.com/ (website), https://www.instagram.com/thesocialdetail/ (Instagram), https://www.linkedin.com/company/thesocialdetail/ (LinkedIn) or https://twitter.com/thesocialdetail (Twitter) to find out more.   

The Language of Diversity: Joyann Boyce

MarketEd NOT Live Shownotes   Season 3 Episode 14 – Andi Jarvis  It’s Episode 14 of the podcast and this week we are joined by Andi Jarvis, founder of Eximo Marketing. The Nothern Ireland/Bradford marketing strategist extraordinaire has worked with global brands, sports clubs and media companies to develop and implement effective marketing strategies.   Andi has an MSc in marketing from Ulster University and is also the host of the Strategy Session Podcast, interviewing some of the biggest and best names in the business. Andi started his own fundraising project called ‘Friends Of’, a project in which marketers offer their services to small businesses in return for a small donation to a local refugee charity.    What you will learn...  More about the work of the ‘Friends Of’ project  How Eximo Marketing came about  How relying on marketing tools might be your downfall  How to balance data with people  How to see the bigger picture with data  Why you need to focus on analytics that involve a £ first  What leading and lagging indicators are  How to combine qualitative and quantitative data  How to get good data from your tech stack  The most effective way to talk to your customer  Why you need to be talking to the people who deal with your customers (receptionists, customer services, everyone)  How to cut through data bias  Sh*t in, Sh*t out theory    Resources mentioned in the show...  https://eximomarketingstrategy.com/marketing-strategy/ (Eximo Marketing)  https://eximomarketingstrategy.com/podcast/ (Strategy Session Podcast)   https://eximomarketingstrategy.com/andfriends/ (Friends of Project)  https://www.barnardos.org.uk/ (Barandos)  https://www.marketingritson.com/ (Mark Ritson)    Get a chat started with Andi on his https://www.linkedin.com/in/andijarvis/?originalSubdomain=uk (LinkedIn) and https://twitter.com/andijarvis (Twitter).  Alternatively, you can visit the Eximo Marketing https://eximomarketingstrategy.com/marketing-strategy/ (website), https://twitter.com/EximoMarketing (Twitter), https://www.instagram.com/eximomarketing/ (Instagram), https://www.linkedin.com/company/eximo-marketing/ (Linkedin) or https://www.facebook.com/EximoMarketing (Facebook). 

People-centred Marketing Research: Andi Jarvis

Welcome back to the MarketEdNOTLive Podcast and this week we are joined by Ed Lawrence. A video marketing extraordinaire who has produced over 10,000 videos for business in the UK and is currently challenging himself to post 3 YouTube videos a week, to help educate others about how to take advantage of video. That’s not all though, oh no. Ed writes for Social Media Examiner and the Influencer Marketing Hub, as well as owning his own small animation business.   What you will learn...  Why you should be working with video.   The importance of when to use video.   The importance of understanding how to use video to get the best results.   Why video is not the super-silver elixir that will solve all your problems.  The difference between video for B2C and B2B.  How you can use videos to move people along your touchpoints.   Do you question yourself enough? Would you want to watch this video?  Where video is strongest for B2B.  Should your business be doing YouTube?  Resources mentioned in the show...  https://www.socialmediaexaminer.com/author/ed-lawrence/ (Social Media Examiner)  https://businessfilmbooth.com/video-editing-service/ (Business Film Booth Website)  https://www.linkedin.com/posts/edmund-lawrence-esq_did-you-know-that-the-hottest-marketing-trend-activity-6752227231591936000-Pk7d (LinkedIn Aminations Promo)  https://wistia.com/ (Wistia)  https://www.bonjoro.com/ (Bonjoro)  https://influencermarketinghub.com/ (Influencer Marketing Hub)    Get a chat started with Ed on his https://www.linkedin.com/in/edmund-lawrence-esq/?originalSubdomain=uk (LinkedIn) and https://www.instagram.com/ed.underdog/ (Instagram) or go to the BusinessFilmBooth https://businessfilmbooth.com/video-editing-service/ (Website), https://www.youtube.com/channel/UCSQ6ebJE6MTrEAN_P-L-fuA (YouTube Channel) or https://www.facebook.com/businessfilmbooth (Facebook) to find out more about working with Ed. 

A perspective on video: Ed Lawrence

Episode 12 of the podcast and this week we are joined by Fiona Duncan-Steer. Fiona is the Founder of the RSVIP Business Network and the Renn Property Network. She is a writer, speaker, trainer and qualified coach who has been running events for 15 years.  Fiona spends her time writing her business columns and guest lecturing at uni. When she isn’t doing that she is sharing her knowledge about business networking and marketing at speaking events and skills training seminars. Making Fiona, the go to person for east midlands businesses to attract their perfect customer.   What you will learn...  Why is networking still a really important part of your strategy?  How can you improve networking in the age of the coronavirus.  The difference between online and offline events.  How to best replicate offline networking events online.  What makes RSVIP so special?  Why you should always feel your best at a networking event.  Why you should choose your networking event based on your work habits.  Why you must be consistent with your networking   Body language tips for networking events.  Is BizPaul rude?  How all this time spent in the virtual will affect in-person behaviors at networking events.  How 2021 is going to be the year of gratitude and appreciation.  Resources mentioned in the show...  https://www.fionaduncansteer.com/ (FionaDucanSteer.com)  https://rsvipnetwork.co.uk/ (RSVIP)  http://www.marketed.live/ (MarketEd.Live)’s Marketing Research: BizPaul explains his Marketing Plasticity Research in his http://www.marketed.live/lite (MarketEd Lite) session.  https://www.likemind.media/marketers-survey-2020-the-results/ (Likemind Media Marketing Survey)   Get a chat started with Fiona on her social channels. https://www.facebook.com/fionaduncansteer/?modal=admin_todo_tour (Facebook), https://www.linkedin.com/in/rsvipbusinessnetwork/ (LinkedIn) and https://www.instagram.com/fionaduncansteer/?hl=en (Instagram), Fiona’s https://www.fionaduncansteer.com/ (Website) or go to the RSVIP https://rsvipnetwork.co.uk/ (Website) to find out more about working with Fiona.   

Networking as a marketing channel: Fiona Duncan-Steer

This week we are joined by Nicole Osbourne to talk about personal branding and how you can use it to boost your career. Nicole is a marketing coach based in London and with Wunderstars, a 1:1 monthly coaching programme, she helps digital agency owners fast track their marketing and social media results.   Our fun-loving east German friend is a chartered marketer whose career started at the Financial Times nearly 20 years ago, but she definitely is no bore. Nicole also has her own vlog series, Wunderbar, the marketing efficiency show on YouTube. What a way to end the series!    What you will learn...  What personal branding is.  Why you should incorporate your personal brand into your agency.  How you can use your personal branding to get work for your business.  How BizPaul became BizPaul.  How to avoid confusion about who your clients are working with when personal brands are involved.  Why BizPaul became a personal brand.  Why LinkedIn company pages are aren’t as effective as a personal connection.   How people used creative personal branding to apply for some recent vacancies at Likemind Media.  Quick wins for personal branding.  Why being brave is not only important but expected.  Who is killing the personal brand game.    Resources mentioned in the show...  https://madalynsklar.com/ (Madalyn Sklar)  https://www.deborahmeaden.com/ (Deborah Meaden)  https://neilpatel.com/ (Neil Patel)  https://lollipopsocial.co.uk/ (Lollipop Social)   https://www.youtube.com/watch?v=7i8P94aFEro&list=PLh6nXNzgs-EdwN6Enue6g1o2jiPohlovr (Wunderbar: The Efficiency Marketing Vlog Series)  https://lollipopsocial.co.uk/wunderstars/ (Wunderstars Coaching Programme.)    Get a chat started with Nicole on her social media channels, https://twitter.com/Lollipop_Social (Twitter), https://www.linkedin.com/in/nicoleosborne1/ (LinkedIn) and https://www.instagram.com/lollipop_social/ (Instagram) or go to the https://lollipopsocial.co.uk/ (Lollipop social website) to find out more about working with Nicole.  

Personal Brand

This week we are joined by Dan Knowlton to talk about having creative ideas. Dan is a digital and social media marketing expert and has grown Knowlton into a multi award-winning business and has worked with brands like FIFA, Nestle, Citibank, Wahl and even the Eurotunnel! Dan has also got a fair few stamps in his passport as he travels the world to deliver his marketing expertise on stage.  What you will learn...  Why Knowlton are focusing on behind-the-scenes content to show themselves off as a business  How to know what to show your audience  Why Knowlton choose to focus on video content  Why your pitch type changes depending on who the client is  How Dan comes up with such creative ideas  Why doing the right research is such an essential part of the process  Why marketers aren’t really good at ‘empathy’  Why you should start with the weird and wonderful  Whether or not you should walk away from an opportunity  Knowlton’s weirdest idea EVER  Why employing the right people has enabled Knowlton to do their best work ever  Resources mentioned in the show...  https://knowltonmarketing.co.uk/ (Knowlton)  https://www.youtube.com/watch?v=dQw4w9WgXcQ (3 Step Programme to becoming a Bazillionaire)  https://www.wahl.co.uk/ (WAHL)    Get a chat started with Dan on his social media channels, https://twitter.com/dknowlton1 (Twitter), https://www.linkedin.com/in/danielknowlton1/ (LinkedIn) and https://www.instagram.com/danknowlton1/ (Instagram) or go to the Knowlton website to find out more about how Dan can help you.   

Having Creative Ideas

Today we have not one but two guests, and not only one but two Lauras. Laura Davis and Laura Moore have both been on a journey setting up their own business and will talk about what it means to start from scratch in the social media industry. Collectively known as the Lauras, with 20-plus years of social media marketing experience between them they are now helping social media managers to start and build their freelance business. Their legendary Social Media Managers toolkit has helped over 700 social media managers to win and work with their clients with confidence.     What you will learn...  What the Lauras did before social media came along  How to utilise your social media manager skills and transfer them to running a business  Where The Hub for Social Media Managers came from and what it’s all about  What’s included in the Social Media Manager toolkit  What the Inner Hub is about and why it will help you grow your business to where you want it to be  Understanding the steps involved in working out where you want to be and how to get there  Why tough love is sometimes the answer  The core needs of every social media manager and their business  Why niching down might not be a good idea right now  Get the Lauras’ advice if you are hesitant about starting your own social media manager business    Resources mentioned in the show...  https://jointhehub.co.uk/ (The Hub for Social Media Managers)  https://jointhehub.co.uk/inner-hub/ (Inner Hub)  https://jointhehub.co.uk/toolkit/ (The Social Media Manager Toolkit)  https://jointhehub.co.uk/ads/ (Ads Manager Academy)  If you would like to get hold of either Laura Davis or Laura Moore to discuss how they could help boost your freelance career, the best way to do so on their free Facebook group. Get the conversation started by contacting The Hub for Social Media Managers on https://twitter.com/thesmmhub (Twitter), https://www.instagram.com/the_smmhub/ (Instagram) or https://www.facebook.com/TheHubforSocialMediaManagers/ (Facebook). 

Generating Freelance Work

We’re back for episode 8 and today we are being treated to some time with the fantastic Victoria Taylor, friend of the show, karaoke extraordinaire and all-round experience expert. Victoria will be taking us through the world of the experiential, covering everything from your customers’ purchase experience to your invoicing experience for your clients.   Victoria is a customer experience consultant who has consulted boutique businesses, Fortune 500 companies and everything in between. She works with brands to make sure every experience with your company matters. She combines the physical and digital worlds to bring customers and clients the best experience possible at every moment, and believes that if you make people matter, your brand will matter to them.  What you will learn...  Why you should care about experience  What is meant by combining the physical and digital world  How experience has changed with the pandemic and the shift to digital  How Victoria made a food brand’s Zoom launch both physical and digital to make it a more immersive experience  How sending out post or packages could be the secret to success in experience  Why it’s important to take the time to dream and think differently  How everybody within the business is responsible for the experience  How your invoices could be so much more than just asking for money  How the small, everyday acts impact your relationships and revenue  How James Timpson is the main man when it comes to experience  How experience is changing so rapidly  Resources mentioned in the show...  https://www.victoriatayl.uk/ (Victoriatayl.uk)  https://www.google.co.uk/search?sxsrf=ALeKk03RHC55DnQm_XToGSQtHazYsEnrFg%3A1603801236236&ei=lBCYX7L5DbKp1fAPzaOMmAo&q=the+magic+castle+hotel&gs_ssp=eJwFwTEOgCAMAMC4GmdnFmdaMBZ4gr9AbMEE4yCJPN-7cdJZI_bPEiHBEBboDpI5BGVzp0-WMUAnicbKSt6DITJ2n1thdcd8JZXi2yqr8jSuPyheFlg&oq=the+magic+castle&gs_lcp=CgZwc3ktYWIQARgBMgIIADIICC4QxwEQrwEyCAguEMcBEK8BMggILhDHARCvATIICC4QxwEQrwEyAggAMgIILjICCAAyCAguEMcBEK8BMgIIADoHCAAQRxCwAzoECCMQJzoFCC4QkQI6BQgAEJECOgoILhDHARCvARBDOgQILhBDOggIABCxAxCDAToLCC4QsQMQxwEQowI6BAguECc6CwguEMcBEK8BEJECOgQIABBDOggILhCxAxCDAToOCC4QxwEQrwEQyQMQkQI6CgguEMkDEEMQkwI6BQguELEDOgsIABCxAxCDARDJAzoUCC4QsQMQgwEQxwEQrwEQyQMQkwI6BQgAELEDOgsILhCxAxDJAxCTAjoLCC4QsQMQxwEQrwE6EQguELEDEMcBEK8BEMkDEJMCOgUIABDJA1CzVFibZ2DqdmgDcAB4AYABmQKIAZ4RkgEFNS45LjKYAQCgAQGqAQdnd3Mtd2l6yAEIwAEB&sclient=psy-ab (Magic Castle Hotel & The Popsicle Hotline)  https://www.timpson.co.uk/ (Timpsons)  https://www.timpson.co.uk/about/meet-the-timpsons (James Timpson)  https://www.victoriatayl.uk/onlinestrategy (Victoria’s Sessions)  https://mailchi.mp/6693abe07095/email-list-sign-up (Victoria’s Newsletter)    If you would like to get hold of Victoria to discuss how she could boost the experience you offer, the best way to do so is on her social channels. Get the conversation started on https://twitter.com/VictoriaTaylUK (Twitter), https://www.linkedin.com/in/victoriatayluk/ (LinkedIn) and https://www.instagram.com/victoriatayluk/ (Instagram), she’ll always reply as well, because if she didn’t that would not be a good experience.  

Customer Experience

It’s episode 7 of MarketEd NOT Live season three and we are crossing the pond (virtually) to speak to the wonderful Jon Burkhart, the award-winning keynote speaker and content strategist. He’s best known as the co-author of Newsjacking: The Urgent Genius of Real Time Advertising.  Jon is also the founder of TBC Global where he employs his Constant Curiosity Strategic Framework, and that’s what episode seven is all about, curiosity and creativity. Jon and Paul will discuss all things curious and questionable, moving forward creatively and fearlessly to ensure we can make ourselves think differently as marketers to get the best results we can.    What you will learn...  Why Jon is big in the Balkans  How Jon is finding the world of virtual conferences as an MC  What Jon means by firecracker curiosity and why we need it  Why you always start with ‘what if’?  Why it is important to revisit how you work and what you offer  The importance of company culture  Why you need to work out your internal culture first  Why consumers buy from brands they trust and brands that stand for something  Why it is important to adapt to changes quickly, curiously and authentically  The four curious characters  How to sell your ideas to senior leaders  What the Q.U.I.E.T acronym stands for?  The importance of urgency  Resources mentioned in this episode...  https://www.wolves.co.uk/ (Wolverhampton Wanderers)  https://www.tiktok.com/@nba (NBA TikTok)  https://www.instagram.com/NBA/ (NBA Instagram)  https://www.amazon.co.uk/Newsjacking-Urgent-Genius-Real-Time-Advertising/dp/0500516723 (Newsjacking: The Urgent Genius of Real Time Advertising)  https://jon-burkhart.squarespace.com/keynote-speaker-cv/ (TBC Global Consultancy Agency)  https://conorneill.com/2018/04/21/understanding-personality-the-12-jungian-archetypes/ (Carl Jung: Seeker, Healer, Lover)  https://businessesgrow.com/ (Mark Schaeffer)   If you want to contact Jon, the best place to get a hold of him is through his social channels. Send him a message on https://twitter.com/jonburkhart (Twitter), https://www.linkedin.com/in/jonburkhart/ (LinkedIn) and https://www.instagram.com/jonburkharttbc/ (Instagram). Send him a message and have a chat about how to be more curious, more creative and just an all-round better marketer. 

Firecracker

Welcome back to the MarketEd NOT Live podcast, how’s it going? Are you enjoying season three? We hope you are. This week we are joined by Bethany Joy, a brand voice crafter who started her career in charity comms and moved into brand consultancy and copywriting for a creative agency. Bethany helps brands find their voice and writing style to show the passion and personality of their business. As well as an impressive CV, Bethany is also a speaker on stages across the UK and Europe (not right now though, obviously).    What you will learn...  What brand voice is  Why brand voice is so important  How brand voice can be accidental  How to start on the journey to defining your brand voice  Why understanding your business and your audience is the key to creating a strong brand voice  How to strike a balance between communicating using jargon and colloquial language for greater effect  Why it is important to be bold in your brand voice  Why brand voice is so much more than just ‘sounding human’  Why you need to create a detailed set of guidelines to define your brand voice  Why Monzo, Ohne and Flo are absolutely killing the brand voice game at the moment    Resources mentioned in this episode...  Brand Guidelines study  https://monzo.com/ (Monzo)  https://ohne.com/ (Ohne)  https://flo.health/ (Flo)  https://bethanyjoy.org/beirresistible/ (5 and a half steps to becoming irresistible to potential customers by talking to them in a way that connects.)  https://bethanyjoy.org/ (BethanyJoy.org)  https://velocitypartners.com/ (Velocity Partners)  https://velocitypartners.com/team/doug-kessler/ (Doug Kessler)  If you want to get in touch with Bethany, the best place to do so is through her https://www.linkedin.com/in/iambethanyjoy/ (LinkedIn). Send her a message and chat to her more about finding the ideal voice for your brand so you can really connect with your audience. 

Brand Voice

Episode five already, wow, we really are flying through them. Today we are joined by the amazing Amy Kean, the self-professed cult leader and sociologist. She is also the co-founder the DICE charter,  a columnist for Shots Creative and Maker of the Little Girl Who Gave Zero Fucks, and poetry collection House of Weeds. Now that’s a woman with talent.   On this episode, Amy will be talking to Paul about the DICE charter and the importance of diversity in events and conferences, how blooming brilliant MarketEd.Live is and why she often mistaken for the diversity police. PLUS, she will be trying to convince Paul that we need a coal walk at MarketEd.Live 2021.    What you will learn...  What a ‘Mannel’ is  What DICE is  How and why DICE was started  How diversity is so much more than just race and gender  How the DICE process helped MarketEd.Live  Why we got our sessions captioned  Myth busting: Why DICE is not the diversity police  Why there could be hot coals at MarketEd.Live 2021  Why class isn’t involved in the equality act but is included in DICE  Why you should be paying for your speakers’ travel expenses at the very least  Whether sponsors should be included in the DICE charter  Why the double Barry is a bad thing  What’s next for DICE and their plans to banish the Mannel  Amy and Paul’s warning to the non-inclusives  Resources mentioned in this episode...  https://www.getdice.co.uk/dicecharter (DICE)  https://www.shots.net/search?q=amy+kean&types%5B%5D=news&types%5B%5D=news_link&filters%5B%5D%5Bis_published%5D=1&sort=newestFirst&offset=0&limit=12 (Amy’s Column)  https://thechangeconsultancy.co/ (Change Consultancy)  https://www.starcomww.com/ (Starcom)  https://www.amazon.co.uk/Little-Girl-Gave-Zero-Fucks/dp/1783526459#ace-g0979249316 (Little Girl who gave 0 fucks)  https://www.flyonthewallpoetry.co.uk/product-page/house-of-weeds-by-amy-kean-and-jack-wallington (House of Weeds)  https://marketedlive.thinkific.com/courses/marketed-live-2019 (Jordie Wildin MarketEd.Live 2019 Session)  https://www.tonyrobbins.com/ (Tony Robbins)  https://www.campaignlive.co.uk/article/nigel-farage-exclusive-advertising-i-fancy-myself-one-day/1590542 (Nigel Farage Campaign Mag)  https://www.legislation.gov.uk/ukpga/2010/15/contents (2010 Equality Act)    If you want to connect with Amy, you are best to send her a message on her socials. You can send her a message on https://twitter.com/keano81?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Twitter), https://www.linkedin.com/in/amycharlottekean/?originalSubdomain=uk (LinkedIn) and https://www.instagram.com/acekeano/?hl=en (Instagram) to find out about all things DICE, her books or her columns.  

Diversity in Events

Welcome back to Season 3 of the MarketEd Not Live podcast and this week we are joined by a very good friend of the show, the magnificent Mr. Tim Elliott. Tim has many strings to his bow, he helps leaders and entrepreneurs to get creative to grow their business, a start-up mentor, an entrepreneur in residence, a lecturer and very recently he has joined the world of podcast.  Now, all our eagle-eyed, or perhaps more fittingly bat-eared listeners, this isn’t Tim’s first time on the podcast and he is back to talk all things creativity ahead of his performance at MarketEd Live 2021 with his good pal, Tim Chapman.    What you will learn...  How to become more creative.  What creativity actually means.  How to come up with creative ideas  How to rethink creativity.  Tim’s Journey from nightclub promotion and marketing to clothing shops, brands and agencies and becoming a teacher and not a do’er.  Why creativity is so important in marketing.  How technology has made it too easy for us to just put something out there without really thinking about it.  The 4 C’s of marketing.  The importance of diverse and cross-functional marketing teams, involving all areas of the business.   The importance of teaching and developing within an organisation to facilitate creativity better.  How to teach creativity.  How to unleash your creativity.  How marketers have adapted creativity during the pandemic.  Why brainstorming is a bad idea and the need to banish “yes, but’ers”  The one more rule.  The concept of being brave.  Resources mentioned in this episode....  https://timelliott.me/ (TimElliott.me)  https://creativemornings.com/cities/dby (Creative Mornings Derby)   https://www.reofmarketing.com/listen (The RE of Marketing Podcast)  https://www.reofmarketing.com/ (The RE of Marketing Bites)  https://www.youtube.com/c/TimElliottuk/featured (Tim and Paul’s Strategy Sessions)  https://marketed.live/blog/marketed-not-live-s01-e02-tim-elliott/ (Tim’s last appearance on MarketEd Not Live)  https://effieblog.com/markritson (Mark Ritson Effes)  https://thomasbarta.com/ (Thomas Barta)    If you would like to get in touch with either Tim then the best place to do that is on his social channels.  You can find Tim on https://twitter.com/TimElliottUK (Twitter), https://www.linkedin.com/in/timelliottuk/ (LinkedIn) and https://www.instagram.com/timelliottuk/ (Instagram) where he will be more than happy to answer any and all questions you have on marketing and creativity, even if he is a self-professed grumpy old man. 

Creativity

Marketing doesn't have to be boring, but you do have to keep up with what's going on. MarketEd NOT Live is the podcast of the event, our successful marketing event in Nottingham every September. We'll bring you speakers from previous years, this year's speakers and other experts in various marketing disciplines. Get a marketing education. Get a MarketEd.Live ticket.

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