Who is Generation Z and how do they shop? In this month’s podcast, Chelsea and Dan tackle these burning questions and more in this episode of Marketing Revelations. Did you know that, despite their age, Generation Z has immense buying power? By looking at who makes up Generation Z and how they interact with marketing, you are poised to make the best decision on how and where you should focus your marketing efforts. After all, they will impact the future of marketing in more ways than we know! Join Chelsea and Dan as they discuss this topic and don’t forget to check out our blog for more resources. How to Reach Generation Z With These 5 Marketing Strategies: https://www.revlocal.com/resources/library/blog/how-to-reach-generation-z-with-these-5-marketing-strategies How to Reach Millennials, Gen X, and Gen Z on Facebook: https://www.revlocal.com/resources/library/blog/how-to-reach-millennials-gen-x-and-gen-z-on-facebook We want to hear your thoughts! Make sure to email us at podcasts@revlocal.com and let us know your thoughts on this episode or suggestions for future topics!

Marketing Revelations

Ep 33 - To Leverage the Buying Power of Generation Z

You’ve got burning questions, and we have the expert answers! This month, we are pulling some of the most common questions we receive from podcast listeners through our email to clarify numerous digital marketing tactics, struggles and more. From showing at the top of Google search results to managing poor reviews, we are here to help! Make sure to listen in to see if your question is featured this month. And if not, we may cover a topic you are curious to learn more about, so tune in now! Now, we’re always answering your questions, whether or not they’re featured in a podcast episode like this one. Reach out to us at podcasts@revlocal.com with any of your digital marketing questions, podcast topic ideas and more! We look forward to seeing you next month and in the meantime, visit our past podcasts for additional digital marketing news. https://www.revlocal.com/resources/library/media/how-user-tracking-is-changing-with-the-end-of-third-party-cookies https://www.revlocal.com/resources/library/media/what-ways-do-ux-and-ui-design-support-your-business-branding https://www.revlocal.com/resources/library/media/five-marketing-myths-you-need-to-forget-about-in-2021

Ep 32 - We've Got Mail: Pulling Questions From the Digital Marketing Mailbag

No matter the reputation or relevance, there are always misconceptions or myths surrounding different industries, marketing included! And in this month’s podcast, we’re back to dispel any of the digital marketing and local SEO myths that may be holding you back from pursuing digital marketing for your business or simply bringing on a new service. We cover some common myths around local search marketing like, “I don’t need a mobile optimization strategy” or “Video doesn’t have any SEO benefits.” While these are valid myths to consider, Dan and Chelsea have the insights you need to understand why these digital marketing and local search-related myths are not worth your time and worry. So, make sure to get listening now! If you are interested in learning more about a particular topic or have questions related to this episode, make sure to email us at podcasts@revlocal.com. Don't forget to check out the full list of myths here: https://hubspot.com/seo-myths

Ep 31 - Five Marketing Myths You Need to Forget About in 2021

When it comes to improving a customer’s online experience with your brand, two terms should come to mind, UX and UI. While these terms are interconnected, they can commonly be misinterpreted as being the same. In this episode of Marketing Revelations, we’re joined by RevLocal’s Senior Creative Services Manager, Kenzie Lemaster, to discuss the roles that UX, or user experience, and UI, or user interface, play when it comes to establishing a brand aesthetic, clarity, reputation and more. If you are interested in learning about what your users may be experiencing through your website, advertisements and more, then this podcast will lend valuable information to help you move your brand forward. If user experience, design and brand awareness are topics that your business is focused on improving, then make sure to also check out these resources: Here Are the Top Design Mistakes Your Business Is Making 5 Tips for Optimizing Your Landing Pages for Conversions New Year, New Business: Here’s When You Should Rebrand We want to hear your thoughts! Make sure to email us at podcasts@revlocal.com and let us know your thoughts on this episode or suggestions for future topics!

Ep 30 - What Ways Do UX And UI Design Support Your Business Branding?

Have you heard the news? It’s all about the end of cookies and while they may not be the warm and sweet kind, they are impactful when it comes to tracking and ultimately, targeting potential customers. Specifically speaking, Google has announced the removal of third-party cookies to the search engine by the end of 2021. This extends outside of just third-party cookies as well, as Google more recently revealed the end of individual user tracking on their platform. It is not the end of advertising on Google and other platforms, though, so make sure to listen in to the podcast for more information on the update and the future of advertising in this new landscape. User privacy has been a hot-button topic in recent years, so this is a big step toward meeting the concerns of internet users and will call for new approaches to advertising. For more information about Internet privacy and protection, make sure to visit these blogs: • https://revlocal.com/resources/library/blog/how-to-protect-your-businesss-digital-presence • https://revlocal.com/resources/library/blog/what-is-the-california-consumer-privacy-act​ • https://revlocal.com/resources/library/blog/how-hipaa-can-affect-your-digital-marketing We hope you enjoyed this month’s podcast and learned everything you were searching for when it comes to this cookie update. If you are interested in hearing more about a certain topic or have thoughts on what was discussed this month, make sure to email us at podcasts@revlocal.com.

Ep 29 - How User Tracking is Changing With the End of Third Party Cookies

There are a lot of complexities involved in running a marketing campaign, but it doesn’t mean your campaign has to overwhelm you and your business! It’s easy to get lost in marketing funnel benchmarks and over-hyped statistics when you are running a marketing campaign so this podcast can help you cut through the confusion to achieve your campaign goals! In this episode, we’re joined by Marketing Campaign Manager, Chelsea Matteson, to discuss the ins and outs of running a successful campaign for your business, so make sure to tune in for all the details. Both the marketing funnel and the customer journey play big parts in developing your campaign strategy, and we have additional video resources you can use to brush up on those two topics here: ► Marketing 101: What is the Marketing Funnel - https://revlocal.com/resources/library/media/marketing-101-what-is-the-marketing-funnel ► What You Should Know About the Customer Journey - https://revlocal.com/resources/library/media/podcast-what-you-should-know-about-the-customer-journey Thanks for tuning in this month! Remember if you have any questions or suggestions for future episodes, feel free to email us at podcasts@revlocal.com.

EP 28 - How To Improve Your Marketing Campaign With These Simple Tips

2020 was a blur of changes in both the real and online world. That’s why we’re here to help recap exactly what you may have missed or forgotten when it comes to digital marketing updates and changes. In this episode of Marketing Revelations, our host, Dan discusses some of the major updates, especially pertaining to Google and GMB listings, with Local Search & Renown Manager, Zac Herr. Make sure to get watching! Are you still searching for some helpful 2020 recaps or 2021 predictions? We have you covered when you check out these blogs! • https://revlocal.com/resources/library/blog/have-you-implemented-these-2020-google-features • https://revlocal.com/resources/library/blog/these-are-the-most-important-buzzwords-of-2021 • https://revlocal.com/resources/library/blog/here-are-the-top-trends-to-watch-in-2021 Have any input for future podcast topics or additional questions about this episode for our team? Make sure to email podcasts@revlocal.com to get in touch.

Ep 27 - Marketing Year in Review

As you begin to plan for the new year, have you considered which digital marketing strategies will actually draw interest to your business? In this episode of Marketing Revelations, RevLocal’s Senior Director of Corporate Marketing, Melissa Evans, is joining Dan to chat about what your business needs to know as we head into the new year. Which trends are on the rise? Which changes in marketing are leading to new customer needs? We have the answers as Dan and Melissa cover the following 2021 trends: • Building a strong local presence • Decision-making data • Content is still king • Remain flexible and look ahead! So, are you staying on top of the tips and trends that we discussed? Make sure to let us know your thoughts or if you would like to hear any more 2021 related podcasts by emailing us at podcasts@revlocal.com. If you want to stay up to date on the latest digital marketing news, make sure to subscribe. Thanks for watching!

Ep 26 - The 2021 Marketing Trends To Watch Out For

Because you loved our last multi-location podcast so much, we’re continuing our conversation this month! When it comes to multi-location businesses and franchises, local marketing truly does matter. In this episode of Marketing Revelations, Dan is joined by Emily George, RevLocal’s Senior Manager of Brand Partnerships, to learn about the puzzle piece that brands tend to overlook when it comes to marketing their location online. Some key takeaways from this episode include: •There’s a lot you can do to be localized and put the emphasis on the consumer without damaging the investment of the brand. • Nine times out of ten, a franchisee is someone from your community. • Scalable doesn’t mean sacrifice – you don’t have to choose between hyperlocal and something that protects the brand. We hope you enjoyed this month’s episode! What would you like to hear about next? Send us an email to podcasts@revlocal.com with your suggestions. And don’t forget to subscribe so you never miss an update. We’ll see you next time!

Ep 25 - Why Local Marketing Matters to Multi-Location Brands

We're back with another episode of Marketing Revelations! In this episode, Dan talks with Zac Herr, RevLocal's Local Search & Renown Manager, about Google My Business (GMB). If you aren't familiar with GMB, don't worry! This duo covers everything from what GMB is for businesses, the verification process, maintaining your GMB listing, the latest updates and much more! If you want to become a Google My Business expert, check out this blog: https://www.revlocal.com/blog/digital-marketing/how-to-become-a-google-my-business-expert Thanks for tuning in for this episode! If you have questions about this podcast or have any topic suggestions, please leave us a comment or send us an email to podcasts@revlocal.com.

Ep 24 - What You Should Know About Google My Business

As a franchise or multi-location brand, taking a personalized approach is key when it comes to online marketing! But why is marketing so different for franchises and businesses with multi-locations compared to small and medium-sized businesses? In this episode of Marketing Revelations, Dan Flesch, our Senior Digital Media Producer and host of our podcast, sits down with Dean Miller, one of our Senior Brand Managers, to learn the ins and outs of marketing for franchises and multi-location brands. Remember to subscribe to our YouTube channel to never miss another update. If you have questions, leave us a comment below or email us at podcasts@revlocal.com.

Ep 23 - How to Market Your Franchise or Multi-Location Brand

When it comes to marketing for your medical office online, do you know the best strategies to utilize? The medical industry is unique because of HIPAA guidelines, so there are precautions you need to take when it comes to your digital marketing. In this episode of Marketing Revelations, Senior Digital Media Producer Dan Flesch talks with Brittany Krause, one of RevLocal's senior digital marketing strategists from our medical pod, to learn about medical marketing. To learn more about how HIPAA can affect your business's digital marketing, be sure to check out our blog: https://www.revlocal.com/blog/digital-marketing/hipaa-affect-your-digital-marketing Send us an email to podcasts@revlocal.com with any questions you may have!

Ep 22 - How Much Do You Know About Medical Marketing?

When it comes to marketing, there are several beneficial tactics that business owners aren't incorporating into their strategy. In this special episode of Marketing Revelations, RevLocal's President sat down with Christian Ward, the Chief Data Officer at Yext, to find out what business owners should include in their strategy. If you're ready to learn the importance of sharing your story, investing in your brand and utilizing a popular Google tool, you won't want to miss this episode! If you have questions, be sure email us at podcasts@revlocal.com

Ep - 21 3 Simple Things Businesses Need to Know

As video content has continued to grow and become more accessible, business owners are starting to wonder whether they should introduce video into their strategy. The quick answer? YES! In this episode of Marketing Revelations, Megan and Kristen sat down with Dan Flesch, one of RevLocal's Digital Media Producers, to discuss the importance of video content and how easy it is to create. Here are just a handful of the questions that were covered in this podcast episode: -Why is video so important right now? -What kind of video should business owners be creating? -What platforms should you post your videos on? -What resources are recommended to edit/polish videos? If you have any questions, please send us an email to podcasts@revlocal.com.

Ep - 20 Why Your Business Needs Video Content

Choosing a marketing partner is an important decision no matter the size of your business! As Megan and Kristen discussed in this episode of Marketing Revelations, it's crucial that you evaluate yourself as a business before you choose a digital marketing partner. After you evaluate your business, you'll be able to understand your capacity and set SMART goals that you can take to a digital marketing agency/partner. After you have your goals set and begin talking to a variety of digital marketing partners, make sure to ask the following questions: -Is there a roadmap for strategy? -How much experience does the agency/partner have? -What kind of communication are you looking for from a digital marketing agency? That's it for this time, folks! Remember, we're here to help you learn more about marketing, so be sure to email us any questions to podcasts@revlocal.com. 00:00 Choosing a marketing partner 02:50 Setting goals 03:23 Marketing Strategy 07:00 Marketing Experience 09:55 Marketing Communication If you'd like to learn more about choosing a digital marketing partner, head over to our blog for a list of pros and cons to watch for! https://www.revlocal.com/blog/local-search-marketing/how-to-choose-the-right-digital-marketing-agency

Ep - 19 How to Choose a Digital Marketing Partner

Marketing REVelations is a marketing chat hosted by RevLocal that is designed to help small businesses maximize their online presence with quick tips and tricks. A new episode is released each month, and they cover a variety of topics. Some of our previous topics include marketing trends for the new year, off-season marketing, what you should know about the customer journey and many more!

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Marketing Revelations

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