You've probably heard that a low ticket offer is a great way to build your list, generate customers, and fill your list with PAYING LEADS... but are those leads really worth more? In today's episode we break down the truth, the myths, and the realities of trying to grow your list with only a low ticket offer via ads and organic marketing. Hint: It takes more than one stream of leads to grow. Tune in to learn what the best practices are for paying leads, when they work, and when they don't.

Heart, Soul & Hustle

008. Is a PAYING Lead Worth More To Your Business?

Join Zach on today's episode to learn about the major trends in advertising that we're seeing for both our agency clients, and for the students in our membership. Come learn how you can take advantage of these trends to maximize the results you can get with your ads.

007. 7 Major Advertising Trends of 2021

Welcome to the Not Your Average Online Marketing Podcast! In this episode, we're talking low ticket offers! Love em or hate em - they are HOT right now, but does it make sense for your business? We are talking about the benefits, and the pitfalls behind our $37 products - let's get into it!

006. Should You Have a Low Ticket Offer (The Pros & Cons)

Welcome to the Not Your Average Online Marketing Podcast! In this episode, I am breaking down how we were able to launch our brand new membership, get 100 members in our first week as founding members, and the lessons you can take away from it. If you are looking to launch something, this episode is for you! We are talking about a five-figure membership launch that we ran in our business. I am breaking down for you how we launched our new membership.

005. Behind the Scenes of Our NEW Membership Launch (100 New Members)

Welcome to the Not Your Average Online Marketing Podcast! On this week’s episode, we are going to be talking about ABRA. ABRA stands for Always Be Running Ads.  I want to talk to you about the ads we run in our business that help us grow our following, engagement, advertising, and decrease our cost. I am also going to talk about the ads I recommend you run 24/7 as well. 

004. Abra-Cadabra: Always Be Running Ads

Welcome to the Not Your Average Online Marketing Podcast! We have some really exciting things to share with you. This week on the show we are talking about how to create $10,000 in revenue from a digital product if you are starting at absolute scratch.  I am really excited about this. In the online marketing space, a lot of times we get enchanted by these numbers. I chose $10,000 because if you can take a product from 0-$10,000 you can actually have a fully flushed out offer or product that you can scale up to various levels of success.

003. The 10K Roadmap for Digital Products

Welcome to the Not Your Average Online Marketing Podcast! We are going to teach you how to craft a 90-day plan for your business. This episode is all about how to craft a 90-day plan for your business and it comes out just in time for you to plan quarter four in September and get ready for the last quarter of the year.

001: How to Create a 90-Day Plan

On this episode, I am talking to one of my clients, Marisa Cummings, who is going to come on and tell you a little bit about her experience working with us, what she has realized about investing in herself, and some other really incredible things. If you are ready to learn from someone that has learned from me then this episode is for you. Marisa is in our group coaching program and she has also gone through some of our courses, low-ticket offers, and weekend workshops.  Marisa is an A player in her space and she has really established a name and brand for herself.  She has done a lot of amazing things in the last year.  I am really excited to bring her on the show because I also want to bring in another voice to talk to you about what they have done with their business using some of the methodologies that we teach. Connect with Marisa Cummings: Marisa's Website: https://creativethursday.com/   

HSH 152 - Creating Art & Profits with Marisa Cummings

In this episode, I am showing you how I sold $10,000 worth of candles online in 60 days.  We are going to talk about the fundamental business learnings that I took away from selling $10,000 in candles in our first 60 days of business.  This episode is more about the philosophy of business.   When COVID hit and we were stuck inside my partner and I looked at what to do to fill all the empty time.  Many people threw themselves into work, exercise, and all kinds of things.  We came up with this idea to start a secondary company completely separate from our existing business.  

HSH 151 - I Sold $10,000 Worth of Candles in 60 Days; Here's What I Learned

On this episode, we are talking about team and hiring. So if you have been thinking about expanding your team, getting support, delegating, or outsourcing this episode is for you.  If you are on the fence about hiring, you’re overwhelmed, or you are thinking it is time, this is going to be such a great preliminary episode before you even start the hiring process. This episode is going to help you prepare for what barriers you are going to come against, issues you are going to have, and Theresa is really going to break this all down to make it super approachable.  

HSH 150 - Are You Ready to Hire Help With Theresa Loe

In this episode, we are talking to Celinne DeCosta about how you can prep your message for the masses.  You have been thinking about being featured in major media or you just want to be featured in other podcasts, this episode is about how to get ready for that.  Opportunity and possibility are the intersections where you have got to be prepared.  You have got to have the information and story for when the opportunity to be featured somewhere presents itself.                Celinne was born in the heart of Rome, Italy, to a Brazilian mother and an Italian father, She’s been a child of the world since she was introduced to it. Since leaving Italy, she’s gone from living in the quintessential suburban neighborhoods that American dreams are made of, to getting her communication degree at the University of Pennsylvania, to working as a brand strategist in corporate New York City. In 2016, she gave it all up to design her dream life.

HSH 149 - How to Prepare Your Story for the Press With Celinne DaCosta

In this episode, I share three strategies to get your next 100 subscribers. Keep in mind these strategies are to attract the next 100 subscribers to your email list where 1-2 of them are going to become customers. We are going to talk about list building, but what we are really talking about is how to make sure when you are ready to sell something you have an audience.

HSH 148: 3 Strategies to Generate Your Next 100 Email Subscribers

Join Zach as he discusses how to write high converting Facebook Ad copy and design creative that converts to leads, sales, and more!  This is a power-packed 20 minute episode you don't want to miss!

HSH 147: Writing High Converting Facebook Ad Copy & Creatives

Zach Spuckler brings you top tricks, tips and industry leaders to help you take your online business to the next level. Everything from the art of confidently charging your worth to the science of a six-figure launch - you'll find it all on the Heart, Soul & Hustle Podcast!

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Heart, Soul & Hustle

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