Today’s episode of the podcast is an interview with the amazing Stu McLaren who is a membership expert and the owner of TRIBE – a course that teaches business owners all about memberships and generating a recurring revenue.    KEY TAKEAWAYS COVERED IN THE PODCAST   Memberships are not guaranteed to succeed - It takes some tweaking and figuring things out! Key components for a webinar: Get people to register Ensure people show up Make an offer Any type of business can be turned into a success when you understand which piece of the puzzle needs you to spend energy on It is really important to get clear on what matters right now Don’t get overwhelmed by all the things then take no action How can I get started in the most simple way possible? The noise does not matter! Founding member launch Communicate with an audience on social media or via your email list and let them know about your idea Cast the vision for where you see the idea going Invite them to come and join you as a founding member Follow up – send them how they can join Just get going and begin Once you have momentum on your side, everything else becomes easier If no one is interested in your founding idea – you have saved a lot of time! Your membership should give your members solutions to ongoing problems or new skills When you are outlining your membership, you want to create contrasts between now and the future – the journey to where they want to be. Use 1 and 3-word phrases to describe how your audience feels right now and then to describe where they will be.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Don’t give up! Ask the right questions and work it through.   HIGHLIGHTS YOU SIMPLY CAN’T MISS   An introduction to Stu 06:33 Making your business/membership a success 09:45 Getting started with a membership 13:09 Your membership roadmap 23:05   CHECK STU OUT:   https://stu.me/start (Website)   RESOURCES MENTIONED:   https://stu.me/tribe (Tribe)   Transcript: Hello and welcome to this week's episode of the podcast. How are you doing? So this week I have an interview and I am very honored and lucky that Stu McLaren was able to give me some of his time and come and talk to me about memberships. As you know, I'm sure I don't need to tell you, well, you maybe new here today as if you are new. I have a membership. I really liked my membership and therefore it was very nice to talk to Stu about memberships. However, before we get on with today's interview, I want to ask you a favor. Now I love doing the podcast. It's one of my favorite things. And I love getting lovely messages from people who said they've listened to it and they enjoyed it. And maybe I made them laugh sometimes you never know. And I'm asking a lovely favor that if you wouldn't mind sharing this with one other of your business friends, family, Whatever, whatever, like if you're happy to share it, I would be so very grateful. If you enjoy any of the episodes, if you just want to DM them, post it on social media, whatever you want to do, I would honestly be so crazy grateful for that. You know, you know, and I know that marketing is hard and, you know constantly trying to keep yourself out there is work. It takes work. So I would really very much appreciate that support from you as one of my lovely listeners. So thank you for that little advert over. So let's get to today's episode and interview. So hopefully, you know who Stu McLaren is. He is the guy who talks about memberships. He has a course called Tribe where he teaches people to do memberships. Now I've had my membership for years. I help other people launch memberships and talk about them and know about them. And I never bought Tribe, never, not for any particular reason, but just...

Marketing That Converts

Starting and building a successful membership with Stu McLaren

In today’s episode of the podcast, I talk about content creation. I take you through my exact process so you can get organised and start batching your content too.   KEY TAKEAWAYS COVERED IN THE PODCAST   Start with a content brainstorm – think about what you know and what would be helpful to your audience. Need content ideas? Start by googling keywords related to your service/product and look at http://www.answerthepublic.com (www.answerthepublic.com). You could also ask your customers directly what they would like to see or a Facebook group with your ideal customers in – see what they are asking. My social media plan – set out week-by-week, focus area, what lead magnet can be promoted, and which podcast episode is going live. You don’t have to be on every single social media platform. If you have a podcast, try to match what you are talking about on social media with the topic that week. Your emails can also match what you are talking about on social media. How many times do you see an advert before you time to buy something? Usually, it’s not just once! It takes 15 minutes for your brain to move from one type of activity to another – this is why it is best to batch your content. Batching your content can sometimes make you feel a little disconnected from what you are doing as you have done it so far in advance. If you are batching, you need to know all your key events for the rest of the year to make sure you are including all the promo you need. Don’t compare your social media to someone else’s – you may be at a completely different stage to them.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Don’t worry about posting similar content on each of your platforms – no one sees everything you post!   HIGHLIGHTS YOU SIMPLY CAN’T MISS   My content creating process 03:41 Batching your content 17:50   RESOURCES MENTIONED   My week-by-week social media plan:   Transcript:   Hello and welcome to this week's episode of the podcast. How are you doing? How's your week been? Good, I hope. Okay. So these last few weeks have been madness. Like basically I think for months now, I've been saying if I can just get to this point, if I can just finish that thing, if I can just do this, then life's going to calm down and it hasn't, it's just been crazy busy. And as you know, as you listened to the podcast, not long ago, the Academy was open. Before that we did loads of other things. We have Build My List and lots of lovely, cool things going on. But it just means that like I'm constantly on the go doing stuff. So this week has been all about kind of regrouping and taking a minute. And I think it's so, so important to do that for all of us and everyone I'm talking to in the academy, all the customers I'm talking to, they're all saying the same thing. They're all saying they're just so done in. They're so tired. They're so overwhelmed. And that just the bit done at the moment. So for me, I am taking quarter three as a reset. I am looking at my processes, looking at the team, looking at lead magnets and websites and landing pages and all the good stuff that we have out there that we just keep adding to and adding to and adding to, but we haven't stopped to look and see how it is and what we think of it. So that's where my focus is going to be on quarter three. The other thing I'm focusing on which is leading into what we're talking about today on the podcast is getting ahead. Like, I don't know about you, but how many times have you said 'I just need to get ahead. If I could just like have a week that no one else knows about where I could just like batch and do stuff for a few weeks in advance, it would all be sorted.' But basically it's come up that I really, really do need to start getting very organized. Now we're pretty good. I have to say like, you know, I batch things. I

How to plan your social media content for the rest of the year

Today’s episode of the podcast is an interview with Dennis Yu who built the analytics at Yahoo Search Engine 27 years ago! Dennis has gone from being a search engine engineer to a sales and marketing guru, bringing a data driven approach to the industry. We talk all about using social media analytics to understand what is performing well, what you should post on social media, where you rank and how to build a personal brand.   KEY TAKEAWAYS COVERED IN THE PODCAST   You need to separate your content into 4 components – Strategy brief, asset production, distribution and amplification. Amplify what is already working and make it better – be good at market research and listening. Think about what people are coming to you for – what do they know you for? Ask your audience what they want to see – this will give you an idea of what to talk about. Look at your analytics to see what is performing best. Don’t try to do everything on social media, focus on the areas you want to amplify. The algorithm wants to put good content in front of users so they spend more time on each platform. The algorithm on every platform is exactly the same! Give advice/tips on social media when you are selling and give sneak peeks/free samples. Add links to comments rather than in posts. 3 How, 3 Why and 3 What – ads.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Amplify the stuff that already works!   HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Dennis 02:29 How marketing has changed 03:49 Building a personal brand 08:28 How to analyse your content 13:47 How the algorithm works 21:03 How to sell on social media 29:15 Paid traffic 37:06   CHECK DENNIS OUT:   https://dennis-yu.com/ (Website)   RESOURCES MENTIONED:   Steps you need to create a personal brand     Transcript Hello, and welcome to this week's episode of the podcast. How's things? So this week I'm jumping straight in with the interview. Now I interviewed the lovely Dennis Yu on the podcast, and it was a great interview. We talked all about using sort of the analytics and your social media, what to look at, how to know what's a good post, what you should post, where you rank, how to build a personal brand. There was so much good stuff. Now during the interview Dennis shared his screen with me and I'm laughing cause obviously it's podcast, uh, which was lovely and brilliant because it really helped me understand. So what I've done in the show notes is I've put a screenshot of one of the things he's talking about, which is actually really, really useful. So he talks about the kind of steps that you need in order to create a personal brand. And one thing that was really interesting, and I think this would work generally with business. But one thing that was really interesting is he has content first. And the third thing he has is distribution, where often, I don't know about you. But often we think of the distribution before the content. So we think about, 'oh, I need to do an Instagram story. What am I going to do?' Rather than thinking, 'I need to create some content, where am I going to put it?' So I thought that was really, really fascinating. He also did a critique of some of my stuff, which obviously, you know, it was really good for me on the, on the interview. But he gave so much value and I know you're totally going to get so much good stuff out of this. So I don't want to delay anymore. I'm going to hand you over to the interview. So I am really excited that today I get to bring to the podcast, the very lovely Dennis Yu. Dennis, how are you doing? Dennis: Good, Teresa. Teresa: My honor, honestly, I'm really, really excited to have you on. So Dennis I'm sure my audience know who you are, but just in case they haven't heard of you...

How to post content that drives results with Dennis Yu

In today’s episode of the podcast, I talk about my NEW Small Business Growth Path, The Marketing That Converts Academy and a VIP Mastermind Stay I am hosting in December.   KEY TAKEAWAYS COVERED IN THE PODCAST   It never gets easier, it just gets different. Each stage in your business you hit will bring fresh challenges. When you first start your business, you are doing everything including trying to learn so much and join every course – The information can be overwhelming. There is SO much out there right now for resources and information. My NEW Small Business Growth Plan – 3 different stages (Bloom, Grow, Flourish). This allows you to identify where you are at in your business and gives you ideas on what you need to do to get to the next level. My membership doors are open Friday 24th September to Wednesday 29th September – this is the last time before the price goes up next year!   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Now is your last chance to join The Marketing That Converts Academy before the price goes up!   HIGHLIGHTS YOU SIMPLY CAN’T MISS   My NEW Small Business Growth Path 06:03 The Academy Next Level 18:10 VIP Mastermind Stay 19:37   RESOURCES MENTIONED   http://www.teresaheathwareing.com/academy (Join The Marketing That Converts Academy before the price goes up!)   TRANSCRIPT   Hello and welcome to this week's episode of the podcast. How are you doing? So last week's episode, I've just got to touch on it before we get on with this week's. Wasn't it good? Honestly, I loved that episode and in fact, it's on my list to go back to listen to again, and jot some things down that we need to do. And fully enough, I've just recorded the episode that's coming after this one, which is with Dennis Yu, it's a really good one, lots of really, really good stuff in that episode. And at the end of the episode, I say that, you know, even though we know there's this big list of things to do, it doesn't necessarily mean that like, we should beat ourselves up if we haven't done them. Because. But some of these people who I have on the podcast, they come on to talk about one specific thing that they do all the time. So it feels like easy because that's the thing they do, or they're at a different part in their journey to where you are. So it might be that, you know, for, for instance, take me in the podcast that I have a process now that kind of works itself, which is brilliant, but it didn't start out like that. And I think what happens is sometimes you look at someone else's sort of journey or you look at where they are and you look at what they're doing and you beat yourself up thinking, "Oh my goodness, I should be doing that. Why aren't I doing that? Why isn't my business at that point?" And it's just because you haven't got there yet. And that's okay. Because everyone you're looking at was exactly where you are right now. And they had to get there themselves and some get there faster, some get there slower, some do it one way, some do another. It really doesn't matter. It's just a case of don't beat yourself up about it. Which is a little bit, what I want to talk about today. And to tell you it might be a bit of a weird episode. I'm sat here. It's really early in the morning. I'm with my coffee and I feel like we're just going to have a chat, which I like, I like, I get nice reviews on the podcast saying that it sounds like we're just out for coffee, having a chat, which today we are, I'm sat here with my coffee chatting to you. So, yeah, that's lovely. I love to hear that. Also. I love to get the reviews and reviews really helped me get seen and get the podcast seen. And, you know, what's really frustrating. Like I've been going at this for 209 episodes and like I watched the rankings, I get an email every week telling me what rank I am and it makes no sense. No sense....

How to grow your business with my NEW Small Business Growth Plan

Today’s episode of the podcast is an interview with Rachel Miller who is a mum of 6 children, builds and grows online businesses and also teaches people how to grow their audience and how to convert them. We talk all about how to get really good Facebook engagement without paying, what type of content you should be posting and how to convert your audience to sales.   KEY TAKEAWAYS COVERED IN THE PODCAST   The fastest way to build a relationship with someone is to start a conversation! Treat your Facebook profile like a conversation you would have with a stranger. Each platform has its own preferred types of content – such as Reels on Instagram. AMC – The right audience, message, and content. When you post on Facebook, you get the most out of that post between the first and third day. Facebook and Instagram are the same algorithm. Business Suite allows you to schedule your content on both Facebook and Instagram. Post depending on the size of your business. It’s ok to post the same content again! Talk about your audience and ask them questions. If you post a picture of yourself – ask a question about them. If you’re going to talk about a win, talk about one of your students instead of yourself. Facebook likes engagement as this shows the platform that your audience is enjoying that content. Build your audience then create content around them. Your content doesn’t have to be the answer – it can ask the questions instead.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   ALWAYS link your content back to your audience and who they are.   HIGHLIGHTS YOU SIMPLY CAN’T MISS   An introduction to Rachel 04:56 Organic traffic 10:32 Organic reach for Facebook business pages 12:54 What if I post and it’s tumbleweed? 18:17 How to boost your Facebook organic reach 19:05 How often should I post on Facebook? 25:17 What type of content does well? 28:37 How to make money from a blog 43:50   CHECK RACHEL OUT:   https://rachelmiller.com/ (Website) https://www.facebook.com/moolahMarketer/ (Facebook) https://moolah.life/social-system46939416 (Social System)   RESOURCES MENTIONED:   http://www.teresaheathwareing.com/academy (Join Marketing That Converts The Academy)   Transcript Hello and welcome to this week's episode at the podcast. How are you doing? Right? I just rewatched, uh, the beginning of the interview that we're doing today and it's so good. It's so good. But before we dive into that and I tell you who it is and what they're all about.   I want to give you a heads up that next week, the Academy doors are going to be open. So they open on Friday the 24th of September. And they're closing on Wednesday the 29th of September. The doors only open for about 10 days a year. And although it feels like I talk about it a lot. They only opened literally 10 days a year.   They've opened twice this year, I think. And next year they'll open twice. Now, the reason I'm giving you the heads up is because you don't have very long if you want to join. And secondly, the price is going up. So when I opened the doors, the price will be $59 as it is. Um, currently it has been last time I opened it, but when the doors close, the next time they open next year, it's going to be 97.   So if you are on the fence, if you are sat there thinking, "Yeah, I wanted to, I'm not sure, you know, see how it goes." You really want to think about joining this time, because the next time it's going to be a lot more money. And the reason it's going to be a lot more money is because of, and this is so hard to say this stuff when it's talking about your own stuff, but like, The quality of the stuff in there is so good.   The time and effort and attention I give is immense. And the Academy is one of these things where if I

How to get your Facebook content to go viral with Rachel Miller

In today’s episode of the podcast I talk about building a community and how you can build a community that loves you and wants to buy from you.   KEY TAKEAWAYS COVERED IN THE PODCAST   Be authentic – Be yourself. The way you are online should be the same as how you are in real life. You can’t be anyone else. Not everyone is going to like you and that is OK! By being authentic you will attract the right people for you. Be inclusive – everyone is welcome. Be proactive about showing this. Be consistent – people need to know you are there. Inconsistency can put doubt in your community’s mind. Earn trust – if someone is going to invest time and energy into you, they need to trust you. To earn trust, you need to show up in your community. Don’t let people down – if you say you are going to do something, you need to make sure you do it. Add value to your community – you are going to have to give away some information/support for free. Give your community a reason to engage. Listen to what your community has to say and ask lots of questions. When you have an audience – do things to delight them! Make them feel special and make it exclusive.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Love your community because they are choosing to support you and keep coming back. They deserve to be made to feel special.   HIGHLIGHTS YOU SIMPLY CAN’T MISS   Why building a community is so important 05:13 How to build your community 07:25   RESOURCES MENTIONED   http://www.teresaheathwareing.com/bootcamp (Create Your Dream Business Bootcamp) https://teresaheathwareing.com/captivate-podcast/how-to-be-more-inclusive-and-diverse-on-social-media-with-joyann-boyce/ (Inclusivity in marketing podcast episode)   Transcript   Hello and welcome to this week's episode of the podcast. How are you doing? So I am batching ahead again. Someone asked me the other day, how I've managed to do all the things like the podcast and the emails. And this is how, cause I batch ahead because I sit and do a number of podcasts at once and then they're all ready for the upcoming weeks. And obviously, I have an amazing team that helps me and as I speak, it's actually a Sunday. I don't normally work on a Sunday if I can help it. Although I don't mind working on a weekend, it's actually quite nice when no one needs you or you haven't got to speak to anybody. You can just sit down and crack on. But I'm going away hopefully next week, uh, for a break, which honestly, I cannot wait. I just, I'm praying nothing happens between now and then, like COVID stuff, but yes, I'm hoping that by the time you're listening to this, which is in a couple of weeks, I might still be on a beach somewhere. Fingers crossed. Anyway, this week, I want to tell you about a couple of things. First thing is the bootcamp is back. I am very excited about the bootcamp. I love doing it last time. I've made some tweaks and improvements added a few different things, shortened it up a little bit, and it's going to be awesome. It's going to be so so good. So basically the bootcamp is a four-day session with me. That sounds like we're literally going to do it at four days solid as in we'll meet every day, four days, day one, we're going to do a workshop about what does your dream business look like? Because when we talk about creating your dream business, I'm I kind of hate saying it, cause it sounds a bit like, "Oh so I can work on a beach with my laptop." And actually not everyone wants that. Not everyone wants a six figure launch. Not everyone wants an online business. Not everyone wants a huge team. The first workshop we do is to really work out. What is it you want for your business? How do you want your business to look? Because then what you can do is you can kind of get off that rat race of trying to compete with other people or think your...

How to build a community of fans for your business

Today’s episode of the podcast is an interview with Anthony Blatner who is a tech founder and ex -IBMer. Anthony helps companies unlock their B2B marketing potential using LinkedIn ads and the power of technology. We talk all about LinkedIn advertising – the power of them, the cost of them, the different types and how you can get started with them.   KEY TAKEAWAYS COVERED IN THE PODCAST   Ads are there for when you are ready to throw gas on the fire – you have something that is working and your funnel is in place. You have to know who you are targeting for your ads to work properly. LinkedIn ads target people based on who they are such as their job roles or industry – which is why they are best for B2B. LinkedIn is great if you want to target a niche professional at scale. LinkedIn is a more expensive platform to advertise on. The minimum spend for LinkedIn Ads is around $10 per day but you will likely need more than this for really driving traffic. You can expect to pay around $8-$10 per click. Be really specific with your audience you are targeting on LinkedIn. Types of LinkedIn Ads - Sponsored content, sponsored email, conversation ads, dynamic ads (desktop ads) and text ads (desktop only). Start with sponsored content ads using lead forms if you are new to LinkedIn. You can be professional and personal on LinkedIn – personal content can cut through the noise and get your personality across. The best way to get started is to advertise a lead magnet with a sponsored content ad and lead form. You can only advertise from a company page on LinkedIn. Business pages on LinkedIn are good from an SEO perspective and tend to come up higher in search results. Have some recent updates on your business page before advertising but you don’t need to worry about posting too much. Only your followers see your content on your business page so keep it up-to-date but more people are likely to see your content on your personal page.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   LinkedIn Ads enable you to really target specific groups of people, so you don’t need to target a huge audience like you would on Facebook.   HIGHLIGHTS YOU SIMPLY CAN’T MISS   An introduction to Anthony 04:53 Are LinkedIn Ads more technical? 06:50 The power of LinkedIn Ads 09:22 The cost of LinkedIn Ads 13:40 Are you ready for LinkedIn Ads? 15:23 Common LinkedIn Ads mistakes 20:45 Different types of LinkedIn Ads 22:32 LinkedIn content 27:14 Getting started with LinkedIn Ads 29:27 Do I need a business page on LinkedIn? 36:28   CHECK ANTHONY OUT:   http://speedworksocial.com/ (Website) https://www.linkedin.com/in/anthonyblatner/ (LinkedIn)   RESOURCES MENTIONED:   http://www.teresaheathwareing.com/bootcamp (Create Your Dream Business Bootcamp)   Transcript   Hello and welcome to this week's episode of the podcast. How are you doing? So this week got an interview all about LinkedIn advertising. I'll get to that in a minute. However, before we do that. I just want to tell you that I've bought the bootcamp back. So back in, I said like, May, May, April time. I did a five day bootcamp called Create Your Dream Business Bootcamp.   It was so good. It was basically, it has three workshops and those workshops are aimed around knowing, you know, what do you want your business to look like? How you structure it to get to that sort of business and then your mindset around it. It includes things like prizes and coaching calls and so much good stuff.   And like I said, the feedback was awesome that I had last time. So if you signed up, you didn't get chance to do it, then you definitely want to come and do it. If you haven't checked it out or signed up, then please do go and have a look. Cause it's going to be fab. It's...

The power of LinkedIn Ads with Anthony Blatner

In today’s episode of the podcast I talk all about money mindset and how important this is as a business owner. I also give you an activity to do that may help your money mindset!   KEY TAKEAWAYS COVERED IN THE PODCAST   Your money mindset can have a big impact on your business. A scarcity mindset: You are scrambling around to make money, you are worrying about paying bills, you worry there is never enough, you say you can’t afford it, you are jealous of those who have more, you worry about competitors, you are scared of change, you believe there is only so much, you hope others will fail and you don’t set any goals.An abundant mindset: You are grateful for everything, you notice the small things, you cheer others on because you know there is enough to go round, you are willing to take risks, you are generous, you want to learn more, you know there will always be more, you think big and set goals, you share your knowledge, you are inspired by others ahead of you and you believe there is enough for everyone. The activity – make a list of the negative thoughts you have around money, then re-write those negative thoughts into better thoughts. Think about what you would say instead. Write down 3 things that could make you feel abundant.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Keep that abundant mindset – it really will help you and your business.   HIGHLIGHTS YOU SIMPLY CAN’T MISS   Why is money mindset important? 03:20 Scarcity vs Abundance 04:16 Money mindset activity 10:55   Transcript Below   Hello and welcome to this week's episode of the podcast. How are you doing? So we are nearly at the end of the summer holidays. In fact, if you're listening to this, as it comes out, we've probably got about a week left.   And although I love my daughter and my stepson. I'll be very glad when they're at school and the house is a bit quieter and I can crack on a bit. That will be great. How have you managed? It's-it's hard. Like it's really hard trying to do all the things and not trying to shout at them on a minutely basis. It's really difficult.   So like I said, I formally be quite glad that they are back at school and I'm confident that you might feel that way too. Okay. So today we're going to be talking about money. And specifically your thoughts around it. So I have, I guess I didn't really think about money in the way I think about it now. Definitely not.   I think, I didn't think it was important when I started my business. I saw it as a very practical thing. You know, I asked for money, people give it me if they have my service and I didn't think much about money mindset. In fact, I didn't even know it was a thing if I'm honest. And over the last few years, five, six years, I've been doing more and more and more work on it.   And now I feel like I'm really happy with my mindset around money and actually the difference it's made to me and my business has been quite significant. So even though I am not the world's expert on a money mindset, and actually that's on my list of amazing people to get on is someone who can talk about money.   I do want to take you through a session that I did at last, at the last SOAR I did, which was in June. I think. We do one in November as well, which is coming up and in a few weeks time, the cart will open again for the Academy for only like four days. So obviously if you get to join then you get to do the November event.   So this is one of the activities we did in the event. The event, isn't like, it's not like an event where I bring speakers and you just sit into some speakers all day. It's a really practical event. I do bring speakers, amazing and different speakers that you don't find everywhere else. And my sessions are all around doing practical stuff.   So I did this whole session on money mindset...

Why having an abundant mindset is good for business

Today’s episode of the podcast is an interview with Dina Behrman who is a PR (Public Relations) strategist, helping entrepreneurs who struggle to take their business to the next level. We talked all about what holds us back, why we get nervous to put ourselves out there, and how to actually go about getting featured and getting some publicity for your business.   KEY TAKEAWAYS COVERED IN THE PODCAST   When you start doing PR for your business, you will have more content to share on social media – it works hand in hand with your marketing. When you are pitching to places, you can talk about your social media presence. You CAN do PR as a solopreneur and small business owner. You can either use an agency, or do your own PR. You are helping a journalist out when you get in touch with them and share your tips for their readers. You are going to help the people who read or listen to your piece too. PR is very powerful for expert positioning because when you get featured, you have the association with recognisable and credible names – they are endorsing you. PR is long-lasting, ever-green content – when you have an online article feature, it is there for people to find years later! PR is amazing for getting in front of a new audience – make sure you are choosing places that your ideal clients will be. PR is also great for connecting with your existing network when you share your excitement! Opportunities could follow. Think about quick wins – where could you be featured that is quick and easy? This then helps when you are applying to bigger places as you already have some features. Journalists don’t need you to be a perfect or professional writer – they just need the content from you! They have editors that will review your piece. Twitter can be a really good place to connect with and engage with journalists. You can cold pitch journalists, you don’t have to have relationships with them or lots of contacts. You can find journalists by looking online or in magazines – do a bit of research. Think about what you can give in terms of value to the journalists – look at the types of things they have previously published, what will be a good fit/popular for their audience? Put together a media kit to sum up your highlights to apply for podcasts and digital publications. Stretch your comfort zone slightly – you never know what opportunities could come up when you put yourself out there. The worst thing that can happen is they say no or not reply. Just because they said no once, doesn’t mean it’s a no forever – try again another time. If you keep pitching, you will get featured! Make sure you are tailoring your pitches. Once you start getting featured, you may find other journalists will then reach out to you. Keep an eye on the hashtag #JournoRequest on Twitter to look out for opportunities alongside the proactive stuff – see if there is something that is relevant. Leverage every feature/opportunity you get – it is a big deal – be proud!!   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   You don’t need to be really well-known or have a huge following to do PR in your business.   HIGHLIGHTS YOU SIMPLY CAN’T MISS   An introduction to Dina 03:54 PR and Marketing 05:29 Why you should consider PR 11:55 Potential barriers 18:04 Do you need to build relationships 23:48 How to pitch to journalists and stand out 25:32 What if they say no? 35:20 #JournoRequest 45:08   CHECK DINA OUT   http://www.dinabehrman.com/ (Website)   RESOURCES MENTIONED   https://dinabehrman.com/calendar/ (Free PR & Content Calendar)   Transcript   Hello and welcome to this week's episode of the podcast. How are you doing? I'm getting into the swing of things. May I'm batching, and this is like the fourth one

How to use PR to grow your business with Dina Behrman

In today’s episode of the podcast, I talk about hiring a team for your business. I tell you about my own team, how I get stuff done and manage things and why hiring has been so crucial to my business.   KEY TAKEAWAYS COVERED IN THE PODCAST   It takes a village to raise a child, and run a business! You may not be able to hire people in your business straight away, it will take time to be able to. If you are working with a part-time VA, be mindful they may not be available every day for you. Before you hire your first member of your team, make sure you have some money in the bank to cover their wages for a couple of months. Every time you hire someone, they will be able to take something off your plate to free up your time. Sometimes you do have to hire people before you can fully afford them – but as soon as they help you, this frees up your time and headspace in order to do more in your business and make money. Having a team that can’t do anything unless you do it, makes you be more productive and holds you accountable. There are people who will be able to certain things better than you can! You do have to let go of some things. There is a hiring process – how you find them, how you communicate, how you set boundaries, what you’re going to pay them, how you onboard them. Systems are so important when it comes to working with a team – you can use something like https://trello.com/en-GB (Trello) to organise your processes. https://www.loom.com/ (Loom) is great for recording processes for your team. Hiring people for your team takes time and thought.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   You don’t have to do everything! Hiring people to help you in your business can really help to free up your time and allow your business to grow.   HIGHLIGHTS YOU SIMPLY CAN’T MISS   My team who help me with my business 02:05 Building a team 11:43 Tips for building your team 15:22 The importance of systems 20:00   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE   https://www.linkedin.com/in/sofiaolavides/ (Sofia – Podcast Manager) https://shoutableagency.com/sales-page-success (Ben’s Sales Page Service) https://www.mypodcastassistant.com/ (Phil – Podcast Assistant) https://heath_wareing_teresa--jenlehnermedia.thrivecart.com/front-row-ceo-aug2021/601d64d108dc9/ (FREE Front Row CEO training and download) https://teresaheathwareing.com/captivate-podcast/how-hiring-a-va-can-bring-business-success-with-jen-lenher/ (Jen’s podcast episode)   Transcript   Hello and welcome to this week's episode of the podcast. How are you? I'm good. I am batching content as we speak or say, as I speak, I'm speaking right now. I'm literally spending the day doing podcast episodes because we've had a really, really busy few months in the business and I got a bit behind not behind as in it didn't come out on time.   As in, I like to batch and be ahead and over these last few weeks, I've really well. Last couple of months, I've literally been doing things as they need to doing so I'm working really hard at the moment to get ahead and get organized, which actually flows really nicely into what I want to talk about today.   You know, that saying It takes a village to raise a child. Well, I think that can be true about running a business. And often, especially in a business like mine, where I'm the face of my business. It can often seem like there's just me. There's just me and maybe one or two other people. And I do most of the stuff because it's my business. But I want to give you some reality of running a business.   I mean, if you're running a business, you'd know the reality. But as in kind of the reality of how I get stuff done, how I manage things, who I've got on my team and why getting that team was absolutely crucial to having the...

Why you can’t do it all on your own and what help you need

Today’s episode of the podcast is an interview with the lovely Amy McLaren who is the CEO of three passion-led businesses - Lady Strength where she takes women on trips that get them to leave their comfort zone, a charity called Village Impact where they help build schools in Kenya and a luxury Airbnb!    KEY TAKEAWAYS COVERED IN THE PODCAST   Take one step at a time and just put one step in front of the other. You can learn so much about yourself when you are put in an uncomfortable situation. It took 3 years for Amy to write and publish her new book. Your legacy and the impact you have on the world starts from the little things we do every day. We can all do more good in the world. Giving back doesn’t have to be a huge gesture – you can start small. Just be kind - in life and business. You may never know how much of an impact a simple act of kindness can have one someone. Living with passion doesn’t have to be expensive and you don’t have to change your whole life. Do more of what makes you happy and brings you joy to fulfil your passion. This could just be small moments of your day, not your whole life. There is no point doing something that makes you unhappy or feel unfilled. We are all here for a purpose and to do something. People never forget how you make them feel. It is important to encourage our children that they can have what they desire, but they have to work for it! Take a moment to check in with your life and ask yourself if you being intentional with your time and what you are doing. If this was it – would you be happy?   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Do more of what makes you happy and brings you joy!   HIGHLIGHTS YOU SIMPLY CAN’T MISS   An introduction to Amy – 05:00 Women in business – 18:45 Turning passion into purpose – 21:46 The myths about living passionately – 29:48 Leaving a legacy – 35:04 True happiness in your life – 45:05   CHECK AMY OUT:   https://amymclaren.com/passion-to-purpose-book/ (Book – Passion to Purpose) https://amymclaren.com/ (Website)   Transcript Below   Hello, and welcome to this week's episode of the podcast. How are you doing? So if you are new around here, welcome, it's lovely to have you here. If you've been listening for a while then welcome.   You're still very, very welcome to be here. Also, if you've been listening for a while and you feel like sharing this podcast, I would be so very grateful. It's like with everything you have to just keep working at it and working at it and working at it. And even though we are over 200 episodes, we still keep, to keep having to work at followers and get the podcast in front of people. So I would really, really appreciate it. And by all means, tag me in, and then I will share your post to my audience. I would really appreciate that. So anyway, thank you for that. Um, okay. This week we have an interview. And it's a really, really good interview.   It's with a lovely lady called Amy McLaren. And you know, when you meet someone or you talk to someone and you think, "Oh my God, you are like so genuine and nice, such a lovely person." Well, that's exactly what I felt when talking to Amy. She was just so nice. We had such a nice chat. It was really, really good.   Amy is a mum of two. She's a CEO, adventurer, a tea lover. When I say I love tea for those of you know, I mean, gin. So I don't think she means that, but I think she does like gin as well. A ceiling pusher, first-time author and a people connector, experienced maker ride-or-die friend, Peleton crusher, wife, Airbnb entrepreneur, and Founder of Village Impact and Lady Strength.   That's an amazing bio. So basically Amy came on to talk about the fact that she has a new book coming out. The premise around the whole book....

Doing more of what makes you happy with Amy McLaren

In today’s episode of the podcast I talk about the Summer break and how you can manage your time during this time, as well as put a plan together so you can rest a little!   KEY TAKEAWAYS COVERED IN THE PODCAST   Don’t let the little things get to you Batch your content as much as possible What is the bare minimum you can do right now? What do you HAVE to do? Is there anything you can defer or delegate? Don’t beat yourself up if you can’t achieve something! Book some time off Offer calls with clients on the same days so you are set up and focused on doing that We often think we have to be flexible all the time – but if you give people less option they will make it work Is there anything you can move back to free up your time? Think about when you work – we don’t have to just work 9-5! Look at where you can fit a few hours in maybe before the kids are up or when they go to bed. All of this depends on you and your own situation – you have to make it work for you and remove the pressure Offer child swaps with a friend so you get some hours to work without the kids Explain to your children they are lucky their mum/dad work from home and they don’t have to go anywhere else You could also explain to your children that you need to work and would really appreciate a couple of hours undisturbed so you can get something done and then you will have time to spend with them If you have a team – can they do more? Make sure you have some time for you as well as your family! Don’t be hard on yourself – you are doing an amazing job   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Don’t feel guilty! We run our businesses and have busy, full lives, we can’t put our business on hold or our family on hold. We can only do as much as we can.   HIGHLIGHTS YOU SIMPLY CAN’T MISS   An exciting event 01:28 A plan for the Summer break 04:30 Managing your time during the Summer 05:45   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE   https://teresaheathwareing.com/200 (Listen to episode 200!) https://authorityisland.idevaffiliate.com/113.html (Friend Zone to Authority Island Event)   Transcript below Hello and a really warm welcome to this week's episode of the podcast. How are you doing? So last week was episode 200 little bit of a different one with me and my lovely husband. So you've not had chance to go and listen to that then please do go and do that. It's just a bit of a, like, ask me anything, some personal questions, some work questions, some funny questions. So, yeah, that was good fun, I enjoyed it. But like I said, something different for episode 200. Now time to get on with the next hundred episodes. So in this week's episode, it's going to be quite a quick one again, often with solo ones.   If you're new to the podcast, when it comes to a solo episode, uh, sometimes it can be a little bit off the cuff and sometimes, you know, they can be really well planned, but more often, a little bit off the cuff. And this week, I want to talk about the fact of some holidays and the summer break and what we're going to do and how we manage.   But before we talk about that. I want to tell you about an online event I'm doing. Now I'm very lucky that I get asked to do quite a lot of online events, which is great. And most of the time I'm not very organized enough to let you know on the podcast. But this time I made sure I was. So this event is called Friend Zone to Authority Island where sales and profits await.   Now the dates are August the 17th to 19th. And it's basically 32 high achieving experts giving mini masterclasses, showing you how to position your business to standout. Attract the right clients, make money with products that run without you, no matter what state you're in or how long you've been doing it. Can you tell I'm reading...

Tips for managing your time during the Summer break

Today’s episode is a very special one because it is officially my 200th podcast episode! I have my lovely husband Paul joining me for an ‘ask us anything’ style episode with questions from my amazing community.   KEY TAKEAWAYS COVERED IN THE PODCAST  https://shinebusiness.co.uk/ (Diane from Shine Business) asked what camera I use and about my home studio set up. I use a Panasonic G7/G85 for my camera, I have two LED lights and a tripod that connects to my desk that keeps everything at the same height. I have an AudioTechnic Mic for my podcast and a road mic for interviews and speaking. The camera lens I use is 20mm Lens Panasonic f1.7. Diane also asked what eye makeup I use – I use Naked palettes from Urban Decay and also use some from Younique. https://hillstart.me.uk/ (Wendy Hill from Hill Start Nutrition) asked what is on our travel bucket list – On Paul’s is Yellowstone National Park and mine is Japan. Wendy also asked if any of my family actually know what I do – the answer is, not really! http://www.lauracruise.com/ (Laura from cruise coaching) asked how long it took for me to get consistent clients and income – After the first year or so, I took on a VA to help with consistency which then helped my whole business to be more consistent. https://www.incraftcorner.co.uk/ (Nic from In Craft Corner) asked who we would have a conversation with dead or alive who would it be – I said Breneé Brown and Paul said Richard Branson. Nic also asked if I have any tips for someone who wants to become a public speaker – this has a lot to do with your confidence but know your subject inside and out. Be completely yourself! Start small and just start doing it. https://www.thefoodies.org/ (Jo from The Foodies) asked if we had one day’s notice to do a dinner party for lots of important guests, what would we make? – I would make my famous Beef Wellington and Paul would make Sausage, Chips and Beans! http://soulsenterprise.org/ (Karuna from Soul Enterprise) asked what questions to ask a marketer you might want to hire – If they have worked in your industry that could be a good thing but they don’t have to have. I would ask what experience they have and what they do, have a look at their own social media and see what it’s like! How are they educating themselves and keeping up with the latest trends? https://www.instagram.com/workflowwithkate/ (Kate from Workflow with Kate) asked what is the most ridiculous thing you have ever heard someone say? – People who think they know everything and are arrogant – there is always something to learn and learn from! Kate asked Paul what the most useless thing he has ever bought is – some 20cm wide curtains! Kate asked what our best pieces of advice are – Paul said don’t get stressed too much about everything, try and be positive and not keeping thinking about the negatives that could happen. I said what if this Is exactly where you are meant to be right now? There is a reason for everything. http://www.hunkingtonhousekitchen.co.uk/ (Caroline from Hunkington House Kitchen) asked about my daily routine and how I plan it with distractions – It is all about your season of life, be realistic and understand your limitations. Try to get up 15 mins before you know your children will be up to have some time for you. Plan what you are going to do every day whilst looking at your diary and don’t beat yourself up! Caroline also asked how I feel giving advice and helping other business owners – It is the best thing ever knowing I can support people with their business and give them ideas to generate sales and improve their business/life. For me, that’s why I do this stuff! I love it so much. https://www.soulresuscitation.co.uk/ (Leigh from Soul Resuscitation) asked what my dream gig is and who I would most like to interview – The dream place for me to speak used to be Social Media Marketing World which didn’t happen but now it would be to do a TED talk. I would most like to interview Breneé...

[Special] Ask us anything with my husband Paul – Marketing That Converts

Today’s episode of the podcast is an interview with Melanie Moore who is the UK’s leading vision board expert and award winning coach who inspires her clients to tap into their vision. Melanie is on a mission to help millions of people dream bigger, think bigger and act bigger. We talk all about creating your vision, the tools you can use to do this and the law of attraction/action.    KEY TAKEAWAYS COVERED IN THE PODCAST  You have to create a vision for what you want. 4 pillars – abundance, health, relationships and environment. Your vision is always the destination. Tapping keeps us in alignment, motivates us to take action and you can use it on ANYTHING. We can rewire our conscious brain and clear past traumas with tapping. EFT is a cross between acupuncture without needles and modern day phycology (NLP and CBT techniques). The key to manifestation is to focus on what you want, rather than what you don’t want. You need to start thinking that you are lucky and good things do happen to you. Start by getting clear, then let go and finally look at your vision. You have to start with the end goal in mind then work backwards. The more you focus on something, the more the universe knows you want it!   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…  Life is a beautiful journey – we have good days and bad days, good chapters and not so good chapters. There are sometimes lessons we have to learn.  HIGHLIGHTS YOU SIMPLY CAN’T MISS  An introduction to Melanie – 07:01 3 tools to create your vision – 15:31 Manifesting – 24:46 The law of action – 34:20   CHECK MELANIE OUT:  https://melaniemoore.mykajabi.com/a/2147488683/D6naBZxz (Tapping into your big vision live – online event!)   RESOURCES MENTIONED:  https://www.amazon.co.uk/Gentle-Birth-Method-Month-Month/dp/0007176848 (The gentle birth method book) https://www.amazon.co.uk/Habits-Highly-Effective-People-Powerful/dp/0743269519 (7 habits of highly effective people)   Transcript Below:  

Tapping into your bigger vision with Melanie Moore

In today’s episode of the podcast I talk about your season of life, your business life and how this impacts on the work you do and how you can manage it.   KEY TAKEAWAYS COVERED IN THE PODCAST  You can have a business that you love, makes you money and creates the life you want AND manage your life outside of work. It is okay to have a day off! Track your time – how are you actually spending it? We can make more money but we can’t make more time. Your life will look entirely different to someone else’s – it is about what is working for you and what you want to do. Delegate, delete or defer – can you put it off? Give it to someone else? Or just delete it? When you look at your day as a whole, can you take anything off your day that you really don’t need to be doing? If you are doing a repetitive task over and over again – you don’t need to be doing it! Someone else could be doing it for you. Ask yourself - Does it make the boat go faster? Is it getting you closer to where you want to be? There may be changes you can make in your life that will free up your time and give you more headspace. If you can get someone else to free up your time – you could then do more for your business and move forward.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…  Everyone has different lives, situations and priorities – we are all doing the best we can, in the circumstances!  HIGHLIGHTS YOU SIMPLY CAN’T MISS  What is a season of life? 02:36 How to manage your time and set boundaries 09:15   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE  https://detoxkitchen.co.uk/ (Detox Kitchen)   Transcript Below:  

Managing your business and life in any season

Hi! I’m Teresa I work with marketers, business owners and entrepreneurs like you to help them market and sell products online! In short I teach marketing tools & strategies that convert! If you are looking for clear, actionable strategies and advice on how you can grow your business then you my friend are in the right place. Every week I share my top tips and tricks on how to achieve digital marketing & social media success which I have tried, tested and developed through 15 years of experience and training businesses how to use these amazing digital marketing strategies. I also bring you the worlds experts and best in the industry to share their knowledge and give you the latest tools and tactics to ensure you are marketing and growing your business! My guests have included. Amy Porterfield, Pat Flynn, Rick Mulready, Brian Fanzo, Tyler J McCall, Andrew & Pete, James Wedmore & Jasmine Star!

hubhopper

Marketing That Converts

hubhopper