These days we’re all massively over-surveyed. We get why companies are obsessed with the happiness of their customers, but is sending another survey the best way of finding out? Marketing Trek has a major issue with CSATs and NPS scores – these being customer satisfaction surveys and Net Promoter Scores. We think that in most cases, they are a waste of time and where they are not, they’re not being properly implemented. But, we're open to persuasion, so we assembled a panel of experts to argue the case. Are CSATs and NPS garbage?

Marketing Trek

CSATs and NPS are Garbage. Discuss.

When the future is so uncertain, how do marketing agencies plan? Take a leaf out of the military's playbook and wargame, that's how. In this episode, Chris Paton from Quirk Solutions talks through how to use scenario planning and stress tests to model out different versions of the future.

Ep11: Wargaming for marketing agencies

As agency owners go through strategic planning for the year ahead, selling or maybe even buying have to be options? But, in a market where only one in ten business listed for sale make it to completion, how do get to the truth? We chose to speak to Lucas Weston's Howard Weston because he tells it how it is.This podcast has some awesome and very direct advice for agency owners and senior managers.

Ep 10: Marketing agency M&A

Many agencies are feeling the covid squeeze and cashflow runways are running out. Paul Winterflood from Moore Kingston Smith joins us to explain the critical KPIs that all agencies should be shooting for and where to financial management. These are magic numbers for marketing agencies.

Ep 9: Magic Numbers For Marketing Agencies

As the world starts to unlock from the Covid 19 crisis, how do you balance the need to protect life with the need to earn a living? Sophy Norris and Hannah Kerslake from Flagship PR outline how their clients are getting the balance right.

EP 8: Life vs Livelihood: How to get the right balance

Nurturing creative teams under lockdown is hard. We know you're all sick to death of Covid-19 podcasts, but Greentarget's Jeff Watt and Dafina Grapci-Penney bring new ideas!

EP 7 Managing Creative Teams with Jeff and Dafina

When times are tough do you cut the PR budget? Not according to Mark Pinnes, Managing Director at Flagship PR who explains exactly why winning companies know that PR is not optional. Especially during a crisis.

Ep 6: Why PR is Not Optional with Mark Pinnes

Lockdown makes sales and marketing hard. If your customers are unsure what the future looks like, what should you do? Richard White from Unit4 joins us to talk about using time well during Covid-19 lockdown.

Ep 5: Using Lockdown Time Well with Richard White

Everything’s got a marketing dashboard these days. When you can measure, report on and visualise everything, how to you cut through the noise? Vernon Riley and Dan Ellis join us to talk about measuring things that matter.

Ep 4: Marketing Dashboard Dos and Don'ts with Vernon Riley

B2B marketing used to be seen as a little dull. Not any more. Is B2B now the hot place to be? We're joined by the business marketing club's Dave Stevens who tells us why B2B is better than selling soap.

Ep3: Is B2B the Hot Place to Be? With Dave Stevens

If marketing could make new year's resolutions, what should it promise? We're joined by Eset's Head of Marketing, Julian Roberts to find out what he'd advise agency and in-house marketers.

Ep 2: Marketing's New Year's Resolutions with Julian Roberts

ABM is the new kid on the marketing block, but is it really new? We're joined by Incubai Consulting's Samantha Andrews to learn all about Account Based Marketing

Ep 1: All about ABM with Samantha Andrews

Exploring new frontiers in marketing. 30 minutes of chat about strategy, techniques, agencies, the industry and more.

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Marketing Trek

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