In this episode of Marketing Unleashed, we sit down with Sandy Dedeian, the fiery self-starter behind Rectified Co, a boutique marketing consulting firm. Sandy's story is inspiring - instead of seeking an entry-level job and building her career, she started a journey of serial entrepreneurship and paved new paths everywhere she went. You'll hear Sandy's thoughts on avoiding burnout, growing a business, and having patience in order to reap rewards. You won't want to miss her helpful tips and tricks for making it as an entrepreneur!  Learn More!

Visual Marketing with Tailwind: Pinterest and Instagram Made Easy

Entrepreneurship with Sandy Dedeian of Rectified

Abbey Oslin and Courtney Petersen give a new meaning to the term dynamic duo. The ace marketing strategist and the visionary designer originally met working together at an agency, and that’s where their friendship - and dreams - flourished.   On the heels of poignant milestones in their lives (Abbey had a baby, and Courtney purchased and home and began renovating) the pair made the leap and formed Duo Collective, a boutique marketing agency for creative entrepreneurs.   If you’re thinking of starting a business or going into partnership with your nearest and dearest, you won’t want to miss this fascinating interview. We’re getting the inside scoop on what it’s like to go into business with your best friend, the right time to make the jump (hint: there isn’t one!), and the biggest challenges the duo faced.   You’ll also hear about the number one thing that keeps their working relationship smooth, and how they work best together to create their dreams (and the dreams of their clients!)   Don’t miss it!  

Starting a Business with Your Bestie (featuring Duo Collective!)

Content creators love to think about getting and keeping the attention of an audience. We live for stopping thumbs and driving traffic.  BUT, audience alone is NOT the key to business success.  The key to a thriving bottom line is sales.  Join us as we talk with Toni Herrbach about 4 different ways to make money from an engaged audience! Toni is an amazing communicator with a ton of experience running campaigns for major companies -- Kraft, ConAgra, Safety 1st and more.  You won’t want to miss this episode!

How to SELL Without Selling Out

 Looking to broaden your reach into the wild, wild west of social media (AKA TikTok)?   We’re with you! TikTok has gained an amazing presence -- it’s the 7th most popular social media site in the world, based on active users!   And, 52% of those users are finding new brands to buy from. Join us Thursday. Sept. 15 on the Tailwind Show as we talk with Kristin Larsen of Pinterest VA.   Kristin has built her business on Pinterest, and now, she’s growing her audience with TikTok!   

Building your audience with TikTok and Pinterest

 The end of August is not only back-to-school season, it’s also Black Friday Cyber Monday planning season.   Need help getting started? Head on over to the blog! We’ve also got templates from Tailwind’s own BFCM planning to share, as well as tips for sequencing and organizing multiple workstreams.   Not doing BFCM? No problem. We’ve got some Pinterest trends you can use in your marketing RIGHT NOW. All that got you overwhelmed? We hear you!   We’ve asked Andres Barbaro to jump in to talk about leading a happy team!   You won’t want to miss this jam-packed session! 

Organizing the Heck out of Your BFCM sale, This week’s Pinterest Trends, and the Happiness First Team Leadership Plan

Laura and Lance know a lot about how life gets in the way. The avid travelers share a passion for exploration, one that had to be sidelined for many years as work, school, buying a home, and obligations took center stage. When this couple had a chance for adventure and travel again, however, they didn't look back, instead combining forces to make their passion for travel a priority in home, work, and life in general. Now the Longwells are the award-winning team behind successful travel blogs Travel Addicts and Guide to Philly. In this episode, Laura sits down with us to tell it all with refreshing, honest realness and unique perspective. From talking about the meaning of life to adapting in the ever-changing world of marketing, we discuss how to not only survive but to thrive as an individual growing a business.  Laura shares tons of helpful travel tips along with the ways she’s learned to adapt and not attach to the highs in her business, so it doesn’t feel like the lows define her either.  As a full-time travel blogger with a unique and introspective look at the world, this interview with Tailwind Member Laura is sure to keep on surprising you in all the best ways.

Making Your Passion a Priority (with Laura Longwell of Travel Addicts)

 Ever daydream about the perfect customers -- how much they love you; how often they refer you; how they come back time after time to buy from you? We all do!   If you could create a path to your business that ATTRACTS and RETAINS ideal customers while eliminating stress and bother with prospects who never actually buy something?   We’re guessing that’s a yes, too!   Join us on the Tailwind Show for a special session with best-selling author, marketing consultant, and business guru John Jantsch, of Duct Tape Marketing fame! John will walk us through his framework for profitable customer journey mapping! Even better -- John will answer your questions about small business marketing.   

Rethinking the Customer Journey: Fluff-free, high-impact tips for growing your business now

Back in the golden days of Polyvore, when Pinterest was still invite-only, Alexa Webb found herself searching for plus-sized fashion inspo - and coming up short. The lack of inclusion in the fashion space for people who looked like her was troubling - and Alexa decided to do something about it. Nowadays, Alexa is the frontrunner for everyday plus-sized fashion inspiration, with a hugely successful blog, 10m+ views on Pinterest, and an audience of nearly 30,000 on Instagram. Tune in to hear about how Alexa got her start, priceless advice on how to pick your passion, pitfalls to avoid when building success as an influencer online, and how Tailwind actually changed her life. Alexa's journey from fun side hustle to full-time blogging is inspiring, and her thoughts on life, passion, boundaries, and chasing dreams are sure to make you want to be BFFs with this amazing woman! Links: Alexa Webb - A Plus-Sized Fashion Blog Alexa Webb on Pinterest Alexa Webb on Instagram

How Alexa Webb Trailblazed a Path for Plus-Sized Fashion

 Ever feel like real Pinterest success is reserved only for those posting recipes and home decor?   Finding it a struggle to effectively promote your service, digital product, or coaching consultancy on Pinterest?   Join us as we talk with Jana Osofky, creator of Pinterest with Purpose. We’re going deep on inspiring Pinners to action even if your service or product covers a less-than-Pinterest-obvious topic. 

How to Inspire Pinners to Try Something New

 Did the head of Instagram really say that it’s no longer a photo-sharing app? Are we not supposed to use all 30 hashtags? What’s the deal with captions on Stories? It’s been a minute since we caught up on Instagram - and we have just the person to get us there. Jenn Herman is a speaker, consultant, and blogger on all things Instagram - and she’s super fun and spicy. 

What’s Up With Instagram?

 Does it ever feel like the only one you’re talking to on social media is yourself? Want to get your ideas and products in front of the RIGHT people across all your social networks? Well, then this week’s show is for you. We talk with Jillian Tohber Leslie, founder of the Blogger Genius podcast and founder of MiloTree - a tool that helps (you guessed it) build your social media following! 

Grow Your Followers on Pinterest and Beyond!

 Just starting a YouTube account? Wondering why your account isn’t growing? Have questions about YouTube SEO or #shorts?  Join us as we talk with Nick Nimmin. His YouTube channel has over 790K subscribers and he LOVES to help YouTubers and marketing pros leverage the power of online video.     

YouTube for Beginners - with Nick Nimmin

 What does content planning look like for YOU?   How can you start creating content consistently even if you think you can’t?   Join us as we talk with Jillian Bowen of The Content Fix podcast.   She shows us how to create the content we need in half the time - with batching and repurposing. Don’t miss it!!   

The Cure for Content Overwhelm

 Yeah, I know, it’s almost summer, but that’s an even better reason to get your spring cleaning done.  Tell me if this sounds familiar… You spend your time creating great content (good), Pinning great content (better), but it’s been a hot minute since you took a look at your Pinterest account or habits as a whole (sad)? We get it - really! That’s why we’re devoting this week’s show to those things we know we should do, but rarely get around to doing. We can do it together! Join us this week when we’ll talk with Gabby Pinkerton about a few simple, meaningful things we can do to make all of our Pinterest marketing work better. AND, we’ll talk about some age-old Pinterest practices we can just sweep out of the way for good. 

Essential Pinterest Spring Cleaning

 Clubhouse, Twitter Spaces, Facebook Soundbites and Live Audio Rooms. The sheer number of options may be enough to make you want to put on your noise-cancelling headphones and tune out! But, wait! There’s a world of opportunity waiting for YOU on social audio platforms - we promise.   Join us this week when we’ll talk with Ramon Ray of Smarthustle.com about what every one of us can gain from social audio - and exactly how to get started. One of the values of Ramon’s company is “HAVE FUN!” so you know you don’t want to miss this high-energy conversation. 

What You're Missing if You're Not Using Social Audio

Tired of “expert” advice you’re not sure if you can trust? Tailwind is an official Pinterest and Instagram partner, so the tips you hear will keep your accounts and your business growing. No “hacks,” no “cheats,” just solid advice that works. Hosted by Alisa Meredith, Tailwind's Content Marketing Manager, and with regular visits from Pinterest and Instagram Pros Kate Ahl and Jeff Sieh, we aim to make world class marketing easy for everyone.

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Visual Marketing with Tailwind: Pinterest and Instagram Made...

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