Mellisa Guller has a background in Marketing, Project Management, and Podcasting. Today I brought her on as she has a wealth of knowledge (after working for Teachable for four years) on online courses. You can hear more from Melissa on her Wit and Wire Podcast (also the name of her company). MELISSA GULLER INTERVIEWToday I get all your questions answered about building and selling an online course:When is the right time to build a course?How Long Should My Course Be?What are the Common Mistakes?What are the Top Challenges?Should I use an Open or Closed Model?What is the Underutilized Feature in TeachableHow Much Should I Charge For My Online CourseShould I Have Free Lessons?What Percentage of My Audience Will Sign Up?Why is the Number So Low?Why Did You Choose Circle?CHECK OUT MELISSA'S COURSESWit and Wire Podcast Launch AcceleratorWit and Wire Courses MENTIONED IN THIS EPISODEContent Enrepreneur Study from thetilt.comCircle Community Platform (great Facebook alternative)Teachable Online Course PlatformWit and WireSchool of PodcastingProfit From Your Podcast Book

More Podcast Money

Everything You Wanted to Know About Online Courses with Melissa Guller

Today I am joined by Agnes Kozera from Podcorn.com Porcorn can be used to find sponsors for your show, but also if you are trying to get in front of your target audience, you might consider being a sponsor/brand and sponsor other similar podcasts. SPONSOR: Check out the Book Profit From Your Podcast: Proven Strategies to Turn Listeners into a Livelihood A great book to help you gain insights into what IS WORKING in podcasingt when it comes to making money.Other topics include:00:55  How Long Has Podcorn Been Around?01:24  How Big of An Audience Do You Need?02:20  Do I Have To Use CPM?04:09  Get Paid To Do Interviews?06:03  FTC Disclosure?07:38  Getting Paid08:31  Proposal Process10:01  Growing Your Audience10:34  What Kind of Budget Do I Need?11:49  Safeguards Are In Place12:41  Common Mistakes?13:54  Do The Work14:44  Audio Fingerprinting15:14  Do Your Homework16:04  Types of Advertisements17:43  What are the Fees?Need Help With Your Podcast?Schedule a Strategy Session Today 

Agnes Kozera Helps You Find Sponsors For Your Podcast

Jordan Harbinger has all of his ads listed under a "Deals" page. Here is why this strategy makes sense. Your audience only has to remember one website addressYour audience may go there to look at one advertiser and end up purchasing from multipleYour audience doesn't have to remember coupon codesPeople may share that page with their friends boosting SEOJordan actually says "/deals" in his podcast which is being tracked as the actual address is /advertisingJordan is mentioned on page 11 of Profit From Your Podcast.

The Jordan Harbinger Deals Strategy

More podcast money is going to go through a rebrand and be called Profit From Your Podcast to coincide with the release of my book Profit From Your Podcast. You're going to see the album art change and things turn from green to red. Please note nothing is wrong with your device. Everything is fine. I'm just rebranding it kind of like back when Kentucky Fried Chicken changed their name to KFC. It was the same place, same food, same value, with just a new name. It's the same thing here More Podcast Money, is changing its name to Profit From Your Podcast. The new website will be hosted on Podpage. To take a free class on Podpage click here. Buy the book Profit From Your Podcast on Amazon (aff link) 

Here Comes the Rebrand

Selling Advertising in Your ShowWhen it comes to sponsors, there are four types of advertising campaigns. These are:CPM = Cost Per Thousand. You earn X amount per 1,000 downloads.CPA = Cost Per Action. You get paid when your audience makes a purchase.Flat Rate = You get paid a specified amount per episode(s) or time.Hybrid = You may get a small CPM with an additional CPA. Mentioned on this episodePatreon.comProfit From Your Podcast Pre-Order

Advertising and More

There are many different ways to make money with a podcast. Depending on your topic and your audience, different strategies may work better than others. Additional ContentSelling your back catalogTurn Your Show Notes Into a Book Advertisements Don’t Have to Be PollutionSelling Advertising on your WebsiteText Link Ads Link WorthadBrite (now adroll)Buysellads.comYou can but the book More Podcast Money at https://morepodcastmoney.com/buythebook     

Chapter 3: Making Money With Your Podcast

Today we are talking about Presentation is the queen of podcasting. We also talk aboutIs your podcast advertiser friendly?Nobody likes a bad infomercial.Howard Stern is more than the seven dirty words.More Touches Equals More SalesFeeding Search EnginesThe way to stand out and get people talking about you is to deliver great content.  While poor content delivered in a professional manner may be temporarily tolerated, great content delivered in an unlistenable, unwatchable format will not.  While you may be promoting a service or product, an episode that is more promotion than standard content will annoy your audience. Keep advertisements short and to the point.Adding written posts to your website provides “food” for search engines like Google, Yahoo, and Bing. 

Presentation to Queen

To get an audience you need good content. What is good content? For me, I see it as content that makes you laugh, cry, think, groan, educate, or entertains you. If you to can more than one of these at a time you're on the right path. Today I share some example of people doing this, and point out that good content rises to the top. I also point out how the Apple charts have changed in the last 10 years. The book is available at www.morepodcastmoney.com

Content is King

Today as I prepare to release the new version of the book, I'm going to read for free More Podcast Money. This book as available on Amazon. If you enjoyed the content, but don't read, you can show you appreciation with a donation.

Chapter 1: The Power Of Podcasting

Mentioned in this episodewww.askthepodcastcoach.comhttp://www.wpauctions.com/www.podcastbranding.coMore Podcast Money Book

Use an Auction to Set a Price

I'm 20,000 words into the new version of More Podcast Money and I'm building a community for those looking to monetize their show. Check it out at www.morepodcastmoney.com/community

Join the Community

Dave Chessen the Kindlepreneur As I get closer to really ramping up the re-write of More Podcast money I'm doing two things. I'm doing research and finding the best content, and I'm also researching book marketing (and Dave it the top guy) In this interview, you will hear: Planning with the end in mind Tips on getting good artwork/book cover on a budget The importance of editing How podcasting has helped his brand How much you can expect to spend on launching a book Check out Dave at Kindlepreneur.com and his Book Marketing Show Please visit www.morepodcastmoney.com/14 for links

The Best Resources For a New Author

I saw this post from Tim Paige and I can think of so many people who will read this, and ignore it. Some people feel that the one thing keeping them from "Making it" is this really inconvenient thing called their day job.  Their "side hustle" is currently bringing in $34 a month, but for some reason they think that if they only quit their job the pressure of seeing your life's savings being caught on fire will inspire you to leap into action to find a way anyway to make a living "Doing what they love." So I love this report from the front lines on how Tim actually quit his day job. Check out Tim at thevoiceoftimpaige.com or www.makemyintro.com How To Go "All In" on your Dream Job Don't quit your day job until it is costing you more money than keeping your day job. So if you turned down 40,000 worth of work because it conflicted with your 30,000 jobs, then it's time to quit your day job. This was the case for Tim.  Tim also has a TREMENDOUSLY SUPPORTIVE Spouse.  Tim got out of debt so that his expenses were minimal after quitting his job. He had three jobs doing anything he could to get out of debt and it took him three years.  For the first three years of his side hustle, he reinvested in his business.  Be open to opportunity. He didn't turn down jobs - even if he didn't want to do it. This makes him appreciate it when "dream jobs" come along. Get your mind right. When he panics, finds himself envious of others, he is not doing his best work. This hurts his business.  Dave's Insights If you don't have a good support system, things can get ugly quickly. People I see who have made the leap ALL have supportive families. ALL. It's not enough to take courses, you have to leave time to put the knowledge into action. For consulting on planning, launching, and growing your podcast see www.podcastconsultant.com

How To Quit Your Day Job - Tips From Someone Who Actually Did it

I saw a post on a Facebook Group: Lila Donnolo This is a sample of it Now Patreon says they have transferred processing pledges for their "adult" creators overseas, where there will be an extra processing fee. Patreon already takes a substantial cut of our earnings, credit card companies take a cut, and now we will get hit (again!) with processing fees. My account is NOW FROZEN AGAIN. I cannot access my funds from last month, and no new pledges can be made. I am losing potential income, especially since so many more people have been made aware of my podcast after my traveling adventures. While I was at Burning Man and without access to my email, Patreon's "Trust and Safety" team sent me warnings about "nudity or implied nudity" in my publicly available Patreon posts. IMPLIED nudity?!!!! IMPLIED NUDITY. I'm really not sure what they were referring to. When they didn't hear back from me (again, because I was at Burning Man and offline), they "temporarily suspended" my account. This was 12 days ago. 11 days ago I began the laborious process of making all of my posts - containing anything that a prudish company might delineate as "sensitive" - patrons-only. I also wrote 11 days ago to the "Trust and Safety" person who contacted me, Hunter, asking him to please reinstate my account. As of today, I have received no response. I've reached out through email twice now, and through the website once. There is no customer service number that I am aware of. I want all of us "adult" creators to be served well by our patronage service. Since that's not happening, I suggest that we take our business elsewhere. BUT WHERE? Thus far, my earnings from Patreon only cover 1/3rd of my editor's fee each month, but: they cover 1/3rd of my editor's fee, and that is meaningful to me. And then There is Cum Town I randomly came across the Cum Town podcast. I might like the show if I was a 22-year-old male. I reviewed it on my Podcast Rodeo show. It wasn't horrible. I'm not a prude, but it seemed a bit too loose and unorganized for me.  One of their subscribers left a comment on the post The post showed that they were making $450,000 a year. They have (as of 9/2018) 8463 patrons and making $37,970 a month (or $455,640 a year). What floors me about this, is their listing in Apple podcasts points to the wrong site. Their website is www.cum.town.com and their Apple listing has it pointing to http://shoutengine.com/CumTown/ which makes me scratch my head (as they could be doing so much more).

Does Being an Explicit Podcast Hurt Your Chances of Monetization

There are two different types of surveys in my opinion. There are surveys where you ask your audience about them (that is often used in a media kit) and the other survey where you ask them about your show. Sponsor: Thrive Themes. Conversion Focused WordPress Themes & Plugins see www.morepodcastmoney.com/thrive Audience Surveys About Them This is the survey that you need demographics. So this might be things like: Age Sex Education Income Location Race Marital Status Total household income Do you own or rent Do you have children What products do you plan on purchasing in the future What was the last product you purchased Audience Surveys About You How did you hear about the show? How do you listen to podcasts? How many episodes have you listened to? Where do you listen to the podcast Opinion on Length of Show Opinion on ads What is their Favorite thing about the show What is their least Favorite What would you like to see on the show How likely are you to tell a friend How much of the episode do you listen to? Add Information About Podcasting In some cases, this may be the first time someone is spending advertising money on a podcast. You can find great stats about the podcast industry and the podcast consumer at www.edisonresearch.com Tips on Making Podcast Surveys If you do anything with ratings, make the rating system even. For example on a scale from 1-4 where four is perfect and one is awful, how would you rate the length of this show? Why even? because if it was 1-5, you could choose three which is right in the center. When the numbers are even, the audience member has to pick a little better or a little worse. Give them a bribe. I've heard of people doing surveys who say when they get X amount responses they will pull one lucky winner and they will win an Amazon GIft certificate. I once gave away a year subscription at the School of Podcasting. The bottom line is you will get 3% of your audience if you are lucky so you need a bribe. Another key point if you are asking about the length of the podcast, you can't announce the survey at the end of the show (as anyone who thought it was too long has already stopped listening). I have a friend who works for Gallop (you know, the polling people) and he says having more than 15 questions is a waste of time. With this in mind, figure out what you really want to know and ask those questions. Survey Resources There are places like Survey Monkey, and Poll Daddy, but for me, I like the free Google Forms. You can create your own questions, and then download the answers in a spreadsheet. You are not limited to any number of responses or questions.

Your Podcast Media Kit Part 1

The companion podcast to the hit book More Podcast Money covers insights and strategies to help you monetize your podcast

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More Podcast Money

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