Rob’s special guest Aaron Peterson. Connect with Hollywood Outsider, Remake This Movie Right, The Blacklist Exposed and Beyond Westworld on Facebook, Twitter, Instagram, Tumbler, and YouTube. Find our social media and directory links all in one place at linktr.ee/NewMediaLab Learn more, subscribe, or contact us at newmedialab.smgpods.com.   You can write to us at southgatesmallbusiness@gmail.com and let us know what you think. Please rate us and review the episode.  It really helps other people find us.  Thanks!     SUPPORT  SHOW BY SUPPORTING OUR SPONSORS Order our book Pod Life: Podcaster Stories orderpodlife.smgpods.com  When you shop at Amazon.com using this link, every dollar you spend supports our podcast network and doesn’t cost you a penny more. amazon.smgpods.com Hunt a Killer – Get 20% off on your first box with Coupon Code SOUTHGATE www.huntakiller.com Tweaked Audio Headphones – Get 30% off, Free Shipping, and a Lifetime Warranty with Coupon Code – SOUTHGATE www.tweakedaudio.com Support our the SMG Podcast Network on Patreon www.patreon.com/SouthgateMediaGroup   #podcast #business #marketing #socialmedia   Aaron Peterson S2E9 New Media Lab with Rob Southgate 00:00:09 - 00:12:36 Welcome let's again new media lab today's guest is award winning podcast or Aaron Peterson before we get the let me introduce myself I'm your host Robert Create something we started there weren't that many most film and Television podcasts are out there were very I don't know what the right word stoppage pretentious big plans for the future but we can't do it without some money flowing in here every month I share patriotic only content like errands answer to how he monetize deepall it has their pod catchers in there so they don't have to search for the show it's super convenient I'll put the Lincoln the show notes for you fingertips I've also include Lynch the various pod catchers that new media lab is on which makes subscribing to the show incredibly easy plus if you WANNA share it with other kissed just for the Patriots please go to Patriot dot com slash new media lab and choose your tier or click on it you can find the link to the new media lab Patriot page there as well at the patriotic page you can directly support dish oh at help keep us going we have there's too many of them at that point it cool news kind of redefine that and took it over so just kind of stepped away for a few years and then I realized in other words get into conversation with me either through email facebook twitter instagram patriotic or any place else you could find me the email for this show oh entry it's a great way to support the show and to help keep the lights on here at Southgate Media Group A show like this best when the audience and host or engaged with each other I swear they're not paying me to say this I just love this tool okay that's enough business let's get to Aaron Peterson's interview film mice dilemma film critic but I- host amount website for a long time where you did the typical film news and that sort of thing and we got away from that because it was just I mean really it was it was very harshly critical to almost every film that wasn't an art film and I really WanNA representation of film to lick tree that's L. I. N. K. E. R. Dot e slash new media lab to get all the links right at your southgate media group Dot com where you can find this as well as over a hundred other podcasts plus blogs videos and a lot more by that you know what the podcast thing was starting to be a big deal so what I did was got with some friends and decided to put together Erin can you describe your podcast sure the Hollywood outsiders upon I started many moons ago two thousand eleven I used to be a a show that focuses on movies and television called Hollywood outsider where we would look at it from more of a fans point of view nine all right now there's about a billion of them Oh is southgate small business at gmail.com send me your questions and comments and I promise I'll respond our networks website Nathan podcast related all these links will be on our linked trait once again that's L. I. N. K. T. R. DOT EE Slash New Media Lab follower nearest endeavour on twitter at Indy podcast project and be sure to use the hashtag support independent cast when posting your own shows or sharing dance you know you and I people like all kinds of movies not just certain kind blockbusters art films John Pieces whatever it is so that's what the podcast of two thousand eleven are you a celebrity no no is there anyone associated with the show that is close can you elaborate on the difference yeah absolutely I can elaborate a lot of what has taken a hit out of shows like my own kind of we have a topic every week that's different and we also have reviews of every kind of movie and we touched a little bit on news stuff it's a very it's a variety show there's a lot of stuff from that point so that would be two thousand I want to lay two thousand ten early two thousand eleven and Hollywood outsider started in July so originally got into my buddy Scott wanted to do a gaming podcast in called the the official thread podcast and he needed someone done to grow your audience at a tight we unfortunately many people don't hence the reason one of the reasons I'm doing this paper so what are three key things that you the sound pretentious myself just that just because you have a name doesn't mean that you have a good show and start this is a I want you to answer two ways when did you podcasting and wounded Hollywood outsiders start because they may be different answers Oh yeah they are and one in each episode if variety show does it make you sunny or share share a one hundred percent share I thought so win did you. That's the only reason do you think gaining audience today is the same as when you started no not even when you have too many guys that are just there's too many choices number one it's hard for people to find your show you thing has been word of mouth we introduce an interactive component to our show way back in the day which did a great was a great help was called what's this liberty like a co host or anything that is a celebrity no now we're all independent I don't have a zero desire to be a celebrity I just I do gas because I enjoy it and I got involved in it with him I respect and I started doing a little podcasting on his show and then eventually dispose off from that you know unlike I just took off prince and so it's just different there's too many shows too many celebrities too many people that I honestly don't think are very good podcasters and I don't mean that but I found far more interaction in the group I find groups much more beneficial facebook has really added a lot of algorithms that unless you have constant conversation in your pages nobody's even GonNa find it whereas groups I've I find a you get much better conversation and you get in and other podcasts are celebrities everybody wants their own show I mean everybody thinks they are celebrities and they decided they're going to have a podcast so oversaturation they did a ton of promotion facebook twitter that sort of thing word of mouth what was very high I'll be honest our biggest just more people that really WanNa talk about whatever your topic is what are three key social media practices that you either use or would recommend Qui ones most of them show up do their thing and don't really care to get better There are exceptions Deck Shepherd is one where he came in his show was not very good I didn't think Hashtag your posts so people can find Amisi be regular you know don't make sure you have knew that they would have a concentrated audience that might that are very similar to the Hollywood outsider so therefore those listeners would sample but he seems to have taken advice and criticism and applied it to make it a better podcast which I respect that at least he somebody who's a celebrity and taking it serious the celebrities are the like the the biggest thing because they they come in they get the big dollars behind him at the ad revenue they get the you know they walk to help him with the technical stuff because he he didn't understand it and he didn't know how to understand it so I'm I worked in it I've been in it so I understand the technical side of it as a team I really believe we we've done most of our success from word of mouth I haven't paid for anything you know we're in a very very competitive we're probably the because of apple you have to limit exactly how many descriptors you could even have about what your show is so unless you completely rebrand yourself it's hard for people to even find you media posting with social media feel like if you're not active every day at least several times a day people will forget about you and not only that but on facebook chemistry it's always been chemistry it's been whoever I'm doing a with the their passion for the topic and our chemistry moving basically pay a very short movie clip people write in and guess what the movie isn't it got a lot of interaction got people talking about the show they would share it on social media that sort of thing he's instagram a little bit but honestly it's I'm just don't know how to master it I'm not go with pictures what is the secret to your podcast success they dutiful schedule make sure it same time every week so people know when to look for things and encourage people to share your podcast like audio dramas or audio comedies they haven't really taken off to the level I think they're capable of we've heard a lot of great content fast now when you said make sure it's beautiful schedule are you talking just the podcast or do you have a strategy with a schedule for social competitive while next next to true crime next the true crime I think we're probably the most competitive podcast categories TV and film and we all over seven thousand likes or something like that which is good I mean it's not great it's not it's not towards scale or anything but it's pretty good over the last few years we're alive is a great example Wolverine for stitcher premium was a really good example. 00:12:36 - 00:12:49 There's I think that is a niche for hitting a home run before they'd even getting the chance to swing where the rest of us are kind of you know we've been fighting on the mound for a lot of years yeah I use a sports for then you added a group do you see a benefit to having groups as opposed to facebook pages while the page used to be really beneficial I think we're still in Youtube find his shows on your favorite podcast APP be at apple podcast Google podcast Stitcher spotify tune in iheartradio word of mouth is incredibly important it's how they grew their shop stick to a schedule interesting his thoughts on this how it's not just the podcast whatever be sure to subscribe and give excellent reviews to Erin spot tests Hollywood outsider remake this movie right the blacklist exposed and beyond westworld and while you're at it please subscribe New Media Lab with Robert Southgate wherever you listen to podcasts you can email the show at southgate small business at and sample at an did help quite a bit you mentioned you started your facebook group Like a year ago you had a facebook page before that social media and everything and hit projects that will drive interest to your main podcast I love that idea leading to explode on every episode I try to come away with three takeaways Erin had so many but I found three ideas that he kept  

New Media Lab with Robert Southgate

Aaron Peterson Interview

Troy Heinritz – S2E8 New Media Lab with Rob Southgate       On this episode, Rob’s special guest Troy Heinritz from the award-winning The Blacklist Exposed and Beyond Westworld. Find Troy’s podcasts at goldenspiralmedia.com Connect with The Blacklist Exposed and Beyond Westworld on Facebook, Twitter, Instagram, Tumbler, and YouTube. Find our social media and directory links all in one place at linktr.ee/NewMediaLab Learn more, subscribe, or contact us at newmedialab.smgpods.com.   You can write to us at southgatesmallbusiness@gmail.com and let us know what you think. Please rate us and review the episode.  It really helps other people find us.  Thanks!     SUPPORT  SHOW BY SUPPORTING OUR SPONSORS Order our book Pod Life: Podcaster Stories orderpodlife.smgpods.com  When you shop at Amazon.com using this link, every dollar you spend supports our podcast network and doesn’t cost you a penny more. amazon.smgpods.com Hunt a Killer – Get 20% off on your first box with Coupon Code SOUTHGATE www.huntakiller.com Tweaked Audio Headphones – Get 30% off, Free Shipping, and a Lifetime Warranty with Coupon Code – SOUTHGATE www.tweakedaudio.com Support our the SMG Podcast Network on Patreon www.patreon.com/SouthgateMediaGroup   #podcast #business #marketing #socialmedia   00:10 - 19:45 Episode of New Media Lab Today we have our first guest the incomparable troy hybrids trae is not only a green podcast but a good friend welcome back to another it's something this week I discovered linked tree and a fallen in love with it with wintery I can now give you a single link that has everything aggregated for you it's a great way to support the show and help keep the lights on here at Southgate Media Group A show like this is best when the audience and host or engaged with each other show analysis of the TV show the blacklist from Sony Pictures Television airing on NBC in the states and we just have a lively conversation about I n. k. t. e. r. Dot e slash New Media Lab to get all the links at your fingertips in other words get in conversation with me either through email facebook twitter instagram Patriot you can leave notes on the various platforms Indie podcast when posting your own shows or sharing anything podcast related all these links will be at our link tree once again before we get to the interview let me introduce myself I am your host Robert South and I am so thrilled you decided to join me before we jump in Detroit Center Best Hi Troy Hinrichs from the blacklist exposed at the blacklist exposed dot com our podcast is a TV fan podcast that covers a post free. It's an incredible tool it's also where you can find the link to our patriotic page every month I share patron only content like like I want to tell you about an awesome tool I found every episode I feel like I'm going on forever listing the various ways to subscribe to or contact our show I've been called reds rhetoric and then people call in vote on those two segments when did you start podcasting be personally I started in twenty thirteen his answer to how we monetize his podcast just for the Patriots please go to Patriotdepot DOT com slash new media lab and choose your tears rose and more finely follow our newest indifferent twitter at Indy podcast project and be sure to use the HASHTAG super I'll see them any place that you can find me talk to me the email for this show is southgate small business at gmail.com send me your questions and comments and that's L. I. N. K. T. R. DOT EE slash new media lab they are not a sponsor it's just a tool I am super promise you I'll respond our networks website is southgate media group Dot com where you can find this as well as over a hundred other podcasts blogs video link in the show notes I won't need to put all those other links now one link doesn't all I cannot recommend this enough to you easy it's you from all our social media links to links to the various directories were on any other links that I wanNA share so go to link tree l. what happened that week we have some fan theories that we talked about during the course of the show and then we highlight the best two lines of advice that red gives during the course of the program and my family they think I'm a celebrity because I've been invited to go out to New York and Los Angeles and I've met celebrities that we would consider celebrity status somebody that as a quote unquote podcast I actually have a radio background broadcasting degree so I've done some on air radio for six years prior but in the podcasting spe specific clea was the summer of two thousand thirteen with a TV show fan podcast called under the Dome Radio for the under the Dome Television Show on CBS. Are you a celebrity with the podcast specifically not im- particular so we do have conversations with actors that are on the show so excited about and thank you could use okay that's enough business now let's get on with the interview hi Troy please describe your pod season five so there have been celebrities on our show but beyond that they don't have any relation to the podcast on a regular basis fans of the show who like to hear from Amir Arison who plays the character of Aram on the television show or the lead actress Meghan Boone I am not a celebrity depending on how you wanted to find celebrity so when I talk to my friends at work and around my church and around she plays Elizabeth keen on the show she's come on the podcast before back in season four we had interviews with James Spader you've heard of that guy he was like this eighties liberty by celebrity standards but I'm a celebrity in a smaller community around my local nece is there any celebrity associated with the blacklist podcast we star instill is a fantastic star in his own right in the TV series that he's done well we actually got to interview him for the one hundred episode that aired during it was easy to find your tribe because there were you know facebook and twitter we're still kind of trying to find social media back down on social media I've been around for about five years do you think gaining audience today is the same as when you started that's a really good question I think it's harder today to gain a into the community and just keep pulling people in through tweeting throughout the course of the episodes at that time on Monday night and Tuesday night and the Thursday night Friday night Louis loyal audience it takes a lot of work when we started the blacklist back in what was the fall of two thousand thirteen when the show started out people IRC Schatzer maybe posting comments on the actual blacklists webpage run by NBC specifically in so I think for that with US probably makes millions of dollars an hour of television and so from that perspective no I don't make a Crapton of money like they do so I am not but when you think about people that watch television in particular it's an older demographic so they're just trying to figure out how to use social media and get involved with it you're still trying to Suss to gain the same audience it was challenging we have a very large facebook group and we have a pretty good sized downloads for that specific show but it's not the same biggest thing that we did to grow our audience was twitter when there is lots of conversation happening about a particular television show in our case because that's our engagement with that audience so we have a lot of people but if I were to say put ads sponsor on a Westworld podcast I don't know if I would get the same version rate even though I have more listeners than it would on the blacklist podcast because the blacklist listeners are loyal to troy Aaron I and therefore more people so I think over time we've built up a loyal audience the hard part today is that if we had to go back and do that from square one which we did for our bread and butter we're live watching the show and as the show is airing we're tweeting along and we're tweeting at the main blacklist account from NBC we're tweeting with the writers you say hey go by this we probably better conversion rate with a smaller audience what are three key things you've done to grow your audience well number one the so what are three key social media practices you've done to grow audience the number one thing you can do on social media is when you starting a facebook group in particular and a twitter account and an instagram account right out of the gate it was easy for us to then Sir to reach people in order to pull them Ah podcast called beyond Westworld for HBO's Westworld we're actually the first westworld podcast in itunes and apple podcasts and we found that but it's not just us posting stuff out there it's US responding to stuff head a lady just today who said Hey I just started watching all the blacklist I've injured all the way through acres genre and then of course the second the second thing we did was actually reach out to people involved with the show specifically so we got a writer and then we also then started doing instagram pictures and video and audio grams through our instagram account that caught the attention of sation by doing that actually gets us to a point where people think than they tweet at us they're actually tweeting at the show and it's like hey you guys did a great job tonight AH blacklist room on twitter were tweeting at the guest star that's there that week as well as the rest of the actors and we're following the Hashtag so just being present in the conference has your tweeting enough that you're in the people to follow spotlight on twitter or people that are trending in this topic I think that's when you know you've really made it in that you start to build out a spreadsheet and then all of the people that you interact with you can figure out one or two personal things about them so that as you're going through normal conversation with them and then number three I think it's being responsive to the actual community members that we talk to on a regular basis we have our facebook group and our instagram and our twitter back to her and say hey don't worry we don't we don't miss listen to us either but it is kinda lonely after a while it so you can play along with them in the conversation and you get to know people we actually it actually done some spotlighting of the behind the scenes cast as well where we've had the makeup artist Dan Anthony Peppy we've had stunt coordinator on-court Hessler Dave Porter have a Guy Douglas in our group where he posts what we eat on Thursday nights before the show so even though the show has been off the air since May of two thousand eighteen and we'll be coming back artists and so we're promoting the artists that way we're extending the show were and then we have another segment where we do this thing called breads rhetoric whereas the two clips from start a conversation and have a conversation about that could be as simple as I visited you know pretty close to where you live on some trip before whatever and then what you do there in January of two thousand nine hundred ninety we still post are what are we eating on Thursdays Post and we all share recipes and get to know each other as people rather than just fans which is really fun few people you make a good point that you should have specific content for each platform you talk about twitter instagram facebook is there anything else radziwill post out those as an audio Graham and then people can follow the conversation to say hey did you like this what did you like about this one and we take a vote based on social media you can actually be like hey I remember your daughter was having a a baby was coming up grandbaby how'd that go what's so it gets the interaction rather than just heirs my latest episode go click the link because then you're driving interaction which is what social media is all about as being interacting with what's going on with that and then you can start to have a personal conversation personal relationship that makes a connection with them at a point where you don't have that with somebody say Tumbler we've been doing a lot with TV specifically because tumbler is a huge one for television podcast or television fan group specifically because they like to post their little log content as a tumbler post and then linking to our youtube video that we do it's not really a video but it's the the Oh John McCain camp he did a few interviews with us that lead to then getting Sony's attention which helped us in the PR game of getting the actual actors and actresses on the show and thanks but we haven't put out the guest yet but hopefully with listen board on Friday it'll be up there so when you get to that point where people think you are the shell so with that we're able to support our hearing impaired listeners by using youtube as well and building a community out there what would you say is the secret to your podcast success I think the biggest thing that made us successful with the blacklists expose was perseverance we want we do that good stuff our podcast can be playing in the background for them to listen to which is really cool we also use youtube and the reason why we use Youtube and I know people always are like should you put a podcast on US background from Youtube while they're doing work and stuff so why not have an audio only podcast on Youtube recently we use it specifically is that we actually have hearing impaired list community it's where we interact where we chat where we talk where we suss out theories and have long hundred two hundred comment thread discussions about a particular topic Daniel Nafta come on and he was our first interview from the show's perspective early in season three that interview let us to actually make friends with the creator of the show it was a show that probably was good enough to podcast about because there was this underlying mythology is here is not the Lisbeth Qian's father the album art with the Pike as playing in the background and we put that on Tumbler as well that whistle people as people perusing tumbler and looking at other blacklists who just won an award recently for his great work in television music so really really fun to just kind of work that angle for number two to and especially if there's no actual video with it because no one's going to listen to an audio thing on youtube there's a lot of people that just make playlists of music and have that play in the Jeff's obviously out the entire story sometimes and they have their long winded theories that they type out on on Tumbler and so we basically are repurposing our website television knew about us make sure that NBC the blacklist knew about us made sure that the writer's room knew about us because we wanted to feature ever the end of the day so there was this mystery there but what we really wanted to do is make sure that we figured out how we could make sure Sony pictures which instagram post actually gets better traction because then we'll know which one people like and we do that in twitter as a poll and facebook in our facebook group as a poll combine all of that up for some owners in our blacklist fandom and they had asked for a transcription of the show so that they can follow along because they can hear it but sometimes you know we stumble over words the topic is these days but we're geeks when it comes to following television and entertainment news and that sort of thing so people would probably say we're kind of behind the scenes is because we don't actually get to be on television well then it just turned out that we ended up becoming people on television because they invited us out to do a marriage good storytelling along with live reporting but it's weird because the medium itself tends to be on demand people and it was really really great to be entertainment weekly TV guide some Group from Canada and us that's pretty cool so what do you think is the next big thing in podcasting I think the next big thing in podcasting is really trying to figure out how we can kids are we have a weird midwestern accent since from the Chicago area in so with that we said okay well we'll put it up on youtube and the transcription gets about ninety five percent of it good saying social media is that you have to leverage the platforms for what their best designed for so in our case with facebook we're doing that as in particular but more importantly we want to highlight the people that don't get highlighted all that often we're we're kind of the what do you want to call us Geeks nerds I forget what the calm like how do we leverage podcasting to get the word out around you know here's things firefighters need help with here's things residents need help with single person that does something with the show in a way because we are first and foremost fans of the content creation space otherwise we wouldn't be doing podcasts back from filming one for season six out in Los Angeles and so for us perseverance is the big thing we kept trying we kept calling bothering we kept emailing season opening special that airs in I think it's like seventy countries now that get to see this this pre show if you will we did that for season four and we just recently radio or television you're literally becoming part of their lives and and the point where you can actually travel there and maybe even be part of the birth ceremony that we could be covering it live but we could also be covering it on demand but we should be using our voices for social justice and I think that's really the thing hand but there has to be a way that we can figure out how to make live an interesting thing so I wanna be able one it's all about interaction number two perseverance and number three look for ways to build podcasting ten do and we just need a bigger platform to get at it so if we could cover something that's big and live it makes more awareness for podcast we kept twittering and eventually someone said hey these guys actually a really good show let's go ahead and make them part of the family so much so that they invited us out for the one hundredth anniversary with each episode I tried to come away with three takeaways troy head so many yet I found three central ideas that he did keep coming back to number as you come out at a live event for example there's the the big California fire that's going on right now that's probably the biggest one in the state I do believe stitcher spotify tune in IHEART radio wherever and be sure to subscribe and give the blacklist exposed and beyond Westworld oh I think live converting it into the on demand and bridging that gap I think is the next big thing for us in order to get our voices out into the community quicker awareness I know all three of the basic I know that we've heard this kind of stuff before but here's  

Troy Heinritz Interview No. 2

Gordon Rochford Interview

Queen Quaymo – S2E6 New Media Lab with Rob Southgate       On this episode, Rob’s special guest Queen Quaymo Visit Queen’s website at queenquaymo.com Rob Southgate’s Twitter @RSouthgate Email southgatesmallbusiness@gmail.com Website www.southgatemediagroup.com/newmedialab Patreon www.patreon.com/newmedialab Pinterest www.pinterest.com/SMGPods/new-media-lab/ Learn more, subscribe, or contact us at www.southgatemediagroup.com. You can write to Rob at southgatemediagroup@gmail.com and let us know what you think. Be sure to rate us and review the episode. It really helps other people find us. Thanks!  

Queen Quaymo Interview

Creators Lab: Building a Twitter Following

Scott Philbrook Interview

Creators Lab: Episode Art & Social Media Calendars

On this episode, Rob’s special guest is Jodie Hough from RealiTV and Mom’s on the Rocks. Jodie’s Twitter @realiTVpod Jodie’s Patreon  patreon.com/realitvpod Jodie's Website realitvpodcast.com Rob Southgate’s Twitter @RSouthgate Email southgatesmallbusiness@gmail.com Website www.southgatemediagroup.com/newmedialab Patreon www.patreon.com/newmedialab Pinterest www.pinterest.com/SMGPods/new-media-lab/ Learn more, subscribe, or contact us at www.southgatemediagroup.com. You can write to Rob at southgatemediagroup@gmail.com and let us know what you think. Be sure to rate us and review the episode. It really helps other people find us. Thanks! Transcription 00:00:00 This is a really difficult question. Oh, that's a great question. That's a good question. That is a great question. It's a really good question. I love this question. And I think this really is going to help me kind of meditate and grow on it. Want to hear the answers checkout season two of new media lab with Robert Southgate new episodes every Tuesday available on Spotify. I tunes. Google hod Cass and wherever you subscribe to your favorite podcasts. Welcome back to new media lab. I am your host route Southgate. Thank you so much for sharing your valuable time me this week's guest is Jody hawk from reality and bombs on the rocks. She calls herself a new, but she's one hundred twenty six episodes into work show with this point close all that patriot content. She does I would say she is solidly in the camp of the podcast professional at this point before we get to the interview, I do have a little business. I want to take care of. I we have a patriot on page where you can directly support this show and help keep us going. Join our newest patrons Scott from the gaming outsider podcast right now by going to patriot dot com slash new media lab and becoming a patron right away. And hey, while you're at it checkout. Scott's fantastic podcast, the gaming outsider. And let them know. You heard about it on this show. Thank you so much for that support Scott. 00:01:38 A show like this is best when the audience and host or engaged with each other. In other words, getting conversation with me, either through Email, Facebook, Twitter, Instagram, patriotic or anyplace else. You can find me the Email for this show is Southgate small business at gmaiLcom, send me your comments and questions, and I promise you all respond. You can find new media lab on Facebook by searching at new media lab show. You can follow me on Twitter at our Southgate or an Instagram at rob Southgate. Our networks website is Southgate media group dot com where you can find this as well. As over a hundred other podcasts, plus blogs, videos and more finely, follow our newest endeavor on Twitter at Indy podcast project and be sure to use the hashtag support. Indie podcasts when posting your own shows or sharing anything podcast related. This week's guest. Has Jodi haw from reality v and mom's on the rocks. Jody share some wonderful insights and tactics. You'll quickly come to realize how her podcasts have become so successful so quickly. Enjoy Jodi can you describe your podcast reality is your source for snarky reality TV. Recaps I cover everything from a I need to Bravo. Tv TLC to MTV even shows on Netflix. What I do is. I break all down all the shows that we love and love to hate. I like to think that I'm your best friend, or your inner voice, just nudging you along saying all things that you're thinking at the most cringe worthy of moments. I also have a patriotic a podcast that just. 00:03:29 I guess reaches off of reality. I've more freedom there. I talk about all different kinds of topics and then six months ago, I launched another podcast called moms on the rocks. A completely different topic than reality. Which is reality TV. Recaps mom's on the rocks. We like to say, it's not your mom's podcast, and I have a co host Kerry Gillan. She is the host of sip and shine podcast. She's located in DC, so we record remotely. But my my baby is reality. And when did you start podcasting just a little over a year ago? I started in my dining room in the middle of September two thousand seventeen and at first I was just recording one episode a week. And then I started recording five episodes a week. And then I realized that my kids won't raise themselves and that went back to just one episode a week. So I've been added a little over a year. Are you a celebrity? Not at all. If you could only see the stains on my t shirt right now, not in any way at my celebrity is anybody associated with your podcast a celebrity? No now, we're just normal people. Do you think gaining audience today is the same as when you started? I know it's been a short time. But in that short time, I mean things are rapidly evolving. Do you think it's the same? This is a really difficult question. I think it's a yes. And no, I think the platforms that exists where you really have to get yourself out there. In hustle is the same that it was like you said it's just been a little over a year. Those are the same. And I'm referring to Facebook, creating Facebook groups Twitter Instagram, of course, you want to get your podcast on different podcasts platforms. However, I think from what I've seen in a short period of time is that every month that goes by. 00:05:31 Why more people are trying their hand at launching their own podcast trying it out. I know I am not the only podcast or I consider myself a newbie still that I have people reaching out to me at least once or twice a month him, a how do you get started? What do you do what are the first steps? So I just think the podcasting world is becoming really saturated with startups, which is great. But every month that goes by there's more and more people in it. So you really have to make yourself very unique. And I think that can be incredibly difficult every month that goes by what are three key things that you have done to grow your audience. I love this question. And I think this really is going to help me kind of meditate and grow on it. And really look at what was it that made my podcast grow so quickly. I had no idea that I would be where I am today. I still think I'm kind of a newbie, and I am not a big celebrity podcasts are but for me. I feel like I'm way farther along than I thought and number one. The very biggest thing for me was Facebook surprisingly, having a closed Facebook group where all my listeners can kind of close the door behind them and speak their mind, all of their comments, everything we talk about in the closed Facebook group cannot be seen by their Facebook friends of their family. So that little Safed room where people can talk about the most vapid of things reality TV and not be completely embarrassed that their friends and family are seeing it that has been absolutely essential. The second thing would be ready. 00:07:25 Later episodes. You've got to be consistent and releasing new content that is fresh and timely recording an episode in sitting on it for a couple of weeks or a couple months and releasing it at least in my John RIA that would never fly. I've never gone seven days without releasing a new episode, and I think after time what happens you're consistently giving fresh content is your listeners start to really recognize respect your hustle at it. And that is where I really strongly feel that connection starts happening that moment when your listeners realize, oh, wow. This podcast is giving me a lot. It's thanksgiving weaker it's Christmas week and they're still releasing an episode. And that's where they want to support you in return and be returned listener. And that's where we get into patriotic which I can talk about in a bit. But the third thing. Of course is having Instagram and Twitter, even having your podcasts on YouTube. There are ways to do it. You know, people can look that up. But you'd be surprised how many people listen on YouTube, even though it's a visual platform from what I've been told from listeners, it's because they can listen at work and not be noticed. They don't have their phone out, and that kind of thing, but I think you have to be easily. This may not be a word, but it is now findable on all of those social media platforms. But then you can use Instagram Twitter, of course, to announce your new episodes, and then you're consistently attracting new listeners with your hashtags. Great answer, what are three keys social media practices that you've done to build audience. I know that you kind of answered it in the last one. 00:09:18 Yeah. What what do you think about it? Number one, another podcast or who ended up being my co host. On mom's on the rocks. Gave me this advice starting out. And I never really would have given it too much thought I would have figured it out. But far too late is you don't really want to over promote yourself. So for example, every I just call like podcast pimps, you know, where you're saying. Hey, new episode or checkout, my topic, whatever it might be you really have to balance that out with three personal things. Because really what it is people want to know you. Yes, you might be talking about whether you're talking on a true crime, John rea- or a business or marketing people are listening for you. So you have to balance out your podcast and also letting people get to know you. Secondly, I think you have to find your tribe. It sounds cliche. But it's so true. What I mean by that is fellow podcasters? You have to start following other podcasts or podcasters, whether they separate themselves from their podcast brand who you really truly enjoy look at who they're following. And I don't just mean the the big guys in the field. Find other independent podcasters newbies. Just like yourself and start interacting with them. I've actually found some of my best friends that way, you're all in this together. You're finding your tribe, sir. Tagging them tagging them in things you become podcast buddies. And then from that, of course, the networking opportunities, and the camaraderie, just explodes and really that some of the most incredible gifts, I found inserting and Thirdly, you've got to interact with your listeners. I'll just say in the past. I would follow podcasters that I listened to. 00:11:18 Even before I started podcasting. And I was looking for not necessarily an individual shoutout or connection with them. But I would start to see that. They would say oh, join this face group Facebook group or follow me on Twitter, but they would never interact and I quickly lost interest. So I think you have got to interact yet. If you make your own Facebook group get in there and interact with people know, your listeners names. My phone is constantly coming up with alerts because people are tagging me on things they feel like they know me. I don't think you really wanna be necessarily seen as though leader. You know, you're all in this together with your listeners, they feel like they're part of the podcast. They are your friend. What is the secret to your podcast success? Hi to stop and think about this one for a little bit. What it comes onto? I'm just me. I'm jody. I'm not trying to be like other podcasters in my John. Rowe who also recap reality shows, I'm not trying to disarm. I there's some pockets. I absolutely adore and I would fan girl out if I ever met them. But he I really just stay true. To who? I am. I don't circle in the New York or the L A podcasters circles. I'm in the Chicago suburbs. E-e-e-e-no really sets me apart. I think is I really don't want to. I should rephrase that now that I don't want to. I really don't have a desire to be come famous or get in with the talent or gets no famous people. It's just not what I do. I feel like I'm behind my microphone, and it's my little confessional. I talk crap about the ridiculous people that put their lives on TV. So then to turn and talk to them on the podcast and say, oh, thank you so much for coming. And I'm a big fan. I can't do that. That's not me my listeners. 00:13:25 No. That's not me. I speak my mind. I say the truth. I say that I say what we're all thinking. So being honest, just letting my natural sarcasm and all my weird quirks, my bazaar, observational humor that I don't think anyone is going to get my what's the word. I'm looking for. I can't even think of it. Okay. There's an example right there. My listeners would be screaming saying, okay. I know what you're trying to say it, you know, they just know who I am in that interaction with listeners is the secret sauce because whatever you're lacking they are going to forgive you for that. And if you are trying to be something that you are not behind the microphone listeners pick up on that. As with each of these interviews, I try to leave with three key takeaways. The three that's it out for me from Jodi our number one run a private Facebook group. We've heard this before it's all about that engagement number to find your tribe. This was interesting a lot of times when people say that they're talking about finding their audience cheap end by other podcasters, do what you do in with those podcasters number three interact with your listeners I've been following Jody. I've been looking at her patriotic of looking at Facebook. She is all over it. Whenever somebody posts something. She's right there talking to them. She lives it. I think she's right. I think we need to limit too. So what are your takeaways? What did Jodi say that affected your business and your content creation going forward? Share your thoughts on the Facebook thread this. 00:15:20 Episode of that new media lab show. I would love to read your insights, you can find Jody at reality podcast dot com. Get bonus episodes ad free episodes free merchandise, so much more and her patriotic page patriot dot com slash reality. Pop. Make sure to follow Jodi Facebook, join Facebook group, find her shows on your favorite podcast app via apple podcast, Google podcast or Spotify or tune it be sure to subscribe. Shows great reviews while you're at it. Please subscribe to new media lab with Robert Southgate wherever you listen to podcasts. You can Email me at Southgate small business at gmaiLcom. New media lab is on Facebook, simply search for at new media lab xo our networks website is Southgate native dot com where you can find this as well. As over a hundred other podcasts, plus blog videos information about our live events. Marathons we have coming up so much more. If you wanna follow me, personally, I'm on Twitter at our Southgate or on Instagram at props off support this show. Get awesome expert content by becoming a patriot go to patriot dot com slash do media lab. And choose your tier please rate and review this show on whatever service. You subscribe to podcasts on it really helps others find the show and tell. Me if you like what I'm doing here. You can find new media lab on I tunes who will podcasts Stitcher Spotify tune in radio and hopefully anywhere else that distributes podcasts. If you can't find us, let me know. And I'll rectify the situation all this plus Moreland for be in the show notes and on our website. So don't worry if you don't have a pen to write it all down. Thanks again to Jody Hoffer, helping with my these being such an incredible guests, that's it for this week everyone. The next episode of creators lab will drop next Tuesday. And we'll be back with our next guest on new media lab Thursday until then get out there three.  

Jodie Hough Interview

Andrea Klunder – S2E3 New Media Lab with Rob Southgate       On this episode, Rob’s special guest is Andrea Klunder, your Podcast Boss from Podcast Envy and The Creative Impostor. Learn more, subscribe, or contact us at www.southgatemediagroup.com.  You can write to Rob at southgatemediagroup@gmail.com and let us know what you think.  Be sure to rate us and review the episode.  It really helps other people find us.  Thanks!    Andrea's Twitter @AndreaKlunder Andrea's Website The Creative Impostor Rob Southgate’s Twitter @RSouthgate Email  southgatesmallbusiness@gmail.com Website  www.southgatemediagroup.com/newmedialab Patreon  www.patreon.com/newmedialab Pinterest www.pinterest.com/SMGPods/new-media-lab/   SHOW HOSTS: Rob Southgate SHOW EDITOR: Rob Southgate PRODUCER: Rob Southgate   #NewMedia #Podcasting #Business #YouTube #Blogging #Vlogging Transcription 00:00:00 This is a really difficult question. Oh, that's a great question. That's a good question. That is a great question. It's a really good question. I love this question. And I think this really is going to help me kind of meditate and grow on it. Want to hear the answers checkout season two of new media lab with Robert Southgate new episodes every Tuesday available on Spotify. I tunes. Google hod Cass and wherever you subscribe to your favorite podcasts. Welcome back to new media lab. I am so happy you've decided to join me. Again. I am rob Southgate your host. This week's guest is Andrea Klunder from podcast and be and the creative imposter both shows are exceptional and deserve your time. In fact, I think everyone that listens to media lab. Should subscribe to podcast envy as well. Can you tell them a big fan before we get to the interview I do have a little business to take care of? I a show like this is best for the audience and hosting gauged with each other. In other words, get in conversation with me either through Email, Facebook, Twitter, Instagram patriot or anyplace else. You can find me the Email for this show is Southgate Spall business at gmaiLcom, send me your questions and comments. I promise you I'll respond you can find new media lab on Facebook by searching new media lab show. You can follow me on Twitter at our Southgate or Instagram at rob Southgate. 00:01:38 Our networks website is Southgate media group dot com where you can find this as well as over one hundred other podcasts, plus blogs, and videos, and so much more. Finely, follow our newest endeavor on Twitter at Indy podcast project and be sure to use the hashtag support. Indie podcasts when posting your own show or sharing anything podcast related. Did you know we have a patriotic page. I've set up the new media lab patriotic page to help offset the cost of doing this podcast. I don't see patriots tip jar. It's much much more than that in order to provide value to the new media lab patrons I asked another question of each interviewee that I'm not sharing on the free version of this show. Only supporters will get the answers the question. How do you monetize podcast? Yeah. I know the question they all get asked. And that you get asked all the time. If you're a podcast. After the answers. I got back were incredible. You don't wanna miss out on these each week? I plan to post the answers to the question by the guest featured on the free show exclusively for supporters on patriotic. I also plan to post unedited versions of some of the interviews occasionally as well. My suggestion. Pause the podcast. Go to patriotdepot dot com slash new media lab and become a patron today. After you've done that come on back. Listen to this episode. This week's guest is Andrea Klunder from podcast envy. Our interview interviews chock full of information, and ideas that are unique from any of the other guests and absolutely fantastic. Andrea really understands what it takes to be a successful podcast and freely. Shares her thoughts right here enjoy. So Andrea thank you so much for being on. I have some questions here. I up can you? Describe your podcast. 00:03:40 Sure. I have two podcasts right now. The original podcast that I started with and have had the longest is the creative imposter, and that show is all about creativity. Entrepreneurship mindset, and as the name implies imposter syndrome, and it's kind of wide topic show in that. I interview different creative. Individuals anything from. Artists performers writers to entrepreneurs to healers to therapists to all kinds of different types of professions, who I see doing something uniquely creative and outside of the box. And we talk about a lot of different things. But the conversation always comes back to and focuses around this idea of imposter syndrome and self doubt, and how to move beyond those feelings and still create an still put work out there, despite whatever is going on internally in your own mind. And then I also do solo episodes on that show usually riffing off of some kind of topic that came up in one of the interviews, and or talking about relevant examples from my own life that show is at the time of this recording currently on a little bit of a hiatus since last summer, but will be coming back with some kind. New inventive format in two thousand nineteen that I'm working on. And then my current show that is active at this moment is podcast envy. And the podcast envy is a show all about how to craft a podcast that matters. So it's a lot of podcasting tips in advice beyond sort of just the what's the best microphone to us. And how do I make money on my show? 00:05:36 We talk about little deeper things like how to build community or how to make a show that makes some kind of positive social impact some of those deeper kinds of questions what to do when you're feeling burned out, and you don't wanna make your show anymore. And I alternate again between interviews with other podcasters to see how they're doing things. And then also dispensing advice, as I guess this persona that I've taken on as being your podcast boss when did you start podcasting? So I launched the creative imposter in. In October of two thousand fifteen and that was my first show, and that has been steady up until summer of two thousand eight teen and we'll come back in two thousand nineteen. So that's what three years about three years ago and and podcast envy. Launched this past, sir. Just before I decided to take the highest with the other show, partly because managing to shows. In addition to everything else, I do is kind of insane has so podcast envy. Has only been out for August September October for about four months. Great interpret, this all you like are you a celebrity? I would say no, I just had I mentor a group of high school students, and they produce a show called power your story. And we just interviewed someone today who's a professional storyteller in Chicago. And they asked her if she knew anyone famous or had worked with anyone fame. Mous and or any celebrities, and she laughed and she said defense on how you define celebrity. And so I would say, no, although I have been building more. 00:07:25 What would I say brand awareness around myself? I would say that more and more people in the podcasting space know, who I am as a result of my podcast. So I would not call myself a celebrity by any means, but definitely my network in my circle of influence has expanded since I began podcasting. Do you think that gaining audience today is the same as when you started podcasting? Yes. And no, no. Because I had no idea how to gain an audience when I started I had not any shred of a clue as to how to promote my show other than just making sure that it was in as many directories like apple podcasts in Stitcher and Google, and I mean at that time Spotify did not exist as a directory, but does now I really had no idea how to build an audience or get a following other than just telling the the small network of people that I have and the magic of IT tunes, basically. But now it's different because I have learned a lot more about marketing and positioning and have been more intentional and conscientious about how I'm positioning things specifically with podcast envy. So I just have more knowledge and more of a plan. And also, my approach has changed. Rather than just thinking of it as a podcast that I am promoting and marketing, I'm thinking of it as the whole brand over all. And so there are some people who may never listen to my podcast, but they're still some way in which the brand might be useful to them or they might engage with me on social media. Even if they're never going to actually listen to the podcast water. Three key things you've done to grow your audience. 00:09:21 So one thing that has been huge is public speaking. And that is a combination of applying to speak at conferences. I just spoke at podcast movement this past summer for the first time, which was great and definitely gave me a bump in listenership. Also, I seek out opera -tunities here in Chicago locally to speak about podcasting and do free intro workshops. There's a place called nextdoor Chicago that offers free classes in the evenings centered mostly around being an entrepreneur business startup in that sort of thing, and I do quarterly free classes there, and that has really built up my audience and gotten more listeners for the show. And also, my client base, I might add. So just finding opportunities to speak about podcasting and be face to face with people in real time has been huge that would be number one number two would be thinking very specifically about key words in my show and in my episode titles. And you know, I used to just rely on the magic of items and apple podcasts to get my show out there. But with more and more shows being added to the directory every day, I feel like it's easy to get lost in the shuffle. And their search, isn't that great? So I'm really thinking about how I title those episodes. So that they're more easily findable. And then the third thing that I've been doing is just trying to reach people. However, I can and that largely has to do with social media with creating a Facebook group to engage with people more regularly who already know who I am. And then also too. 00:11:26 Oh, another somewhat social media platform is meet up dot com. I have a local meet up group for creative women in Chicago that I've been running way before I ever was podcast staying, but that group has also been a great way to get new listeners. So it's one public speaking face to face with people to being really conscientious and full about keyword, search ability within the directories and three is using various social media platforms to connect with people who might want to listen to the show. Excellent show. What are three key social media practices that you do you may have answered some of it in that last question. But what would you say or three key social media practices? Yes. So I previously disliked all social media everything. Offend very reluctant to put a lot of time and energy into social media. And so I've had to have help and coaching to to get myself on board with some of this one thing that I did that was surprisingly helpful was I recently came back to Lincoln. So I had one of those ancient linked in profiles that was like dusty. And it had it said I worked somewhere that. I haven't worked in years and people kept sending me messages. Congratulations on my work anniversary that was not a place that I currently work, and I revisited Lincoln because I've started coaching other podcasters and producing shows for individuals and nonprofits and a business coach suggested that it might be a social media platform that I come back to so I'm very consistently posting content original content five days a week on Lincoln. And that has been outstanding. Another thing that I'm doing is. 00:13:15 Have the creative imposter Facebook group, and that has been slowly growing and evolving, and it used to be really vague and general kind of like the creative imposter show. And now I've been custom tailoring it a little bit more to have an emphasis on social support for content creators, so it's a little bit more niche down than just creative. But it's not so Nisha just podcasters. And then the third social media practice that I've been doing is joining other people's Facebook groups, and I'm going to cheat. I'm going to lump this together with two so having my own Facebook group and joining other people's Facebook groups and not motivating my shows, but trying to be helpful in those groups and trying to answer people's questions and provide value there without being self promotional and then the third. Third thing would be I've been just having fun and playing on Instagram and something that's new that. I've started doing for my clients before I've started doing for myself is playing with audio grams on Instagram, which are those little video files that have a static image a sound wave animation and sometimes captions. I've been having a lot of fun playing with those with my clients. And so I'm going to start playing with them for myself as well, not necessarily to get people to listen to the show again, but just to have another way for people to engage with my content. Even if they're never going to listen to the show, what is the secret to your podcast success? 00:14:59 I am so much more of a content person than a marketing person. And so I really focus on making sure that I have consistent high-quality content from a particular point of view. So it's not good enough for me to have a show that is about how to make a podcast, I need it to have a specific point of view or to be a specific conversation that I don't see happening in other shows on how to make a podcast. So there needs to be something that is unique that is answering a question or has a unique point of view like for example, I tried to take the position of a please don't pay that much attention to your downloads and stats like just not looking at them. Just don't even look at them and stop putting all of your focus on how to get more downloads. And let's find other metrics to measure the success of your show and to track. How your show is doing? So I try to take sort of like a counterpoint view to certain popular pieces of advice and wisdom out there. So that's that's it consistent quality content. That has a unique point of view. What's the next big thing in podcast, in your opinion? I think the next big thing in podcasting is many things, and it can be described in one way as podcasting is suddenly becoming worn more mainstream. Instead of just this weird little niche thing that I believe apple probably never expected it to take off in the way that it has. And now they're like holy crap. Where all the shows coming from because it's becoming more and more mainstream. What I'm seeing is creative ways that companies brands organizations and individuals are using the medium for different purposes. Like, for example. 00:16:57 Creating a podcast that is not necessarily about marketing, but might be about archiving and documenting a behind the scenes process. That's one of my nonprofit clients that I'm working with right now, they got a grant to create something and part of the grant was to find an innovative way to archive and document process. And so they were like, well, let's make a process podcast. And so even though it is publicly available. It's really more about that documentation piece than it is even promoting or marketing or brands that are doing internal company podcasts or individuals that are using podcasting. As sort of like a social Justice piece. There's a nonprofit hopefully potential client that I just spoke with who they are creating a podcast. So that they can collect short-form anecdotal evidence for. For their positions when they're meeting with local policymakers, and so there's all these ways to take this one medium and use it for all kinds of different purposes, and all kinds of different ways. And I think that that be as it becomes bigger and more mainstream the niching and the diversification becomes more. Interesting. As with each of these interviews, I try to leave with three key takeaways. The three that stood out to me from Andrea art number one seek out opera -tunities to speak live about podcasting number two post original content to Lincoln number three. Join other Facebook groups and provide value without self promoting. So what are your takeaways? What it Andrea say that affected your business and content creation going forward? Share your thoughts on the Facebook thread for this episode. 00:18:52 I would love to read your insights, you can find Andrea at the creative imposter dot com. Make sure to follow Andrea on Facebook. And join her Facebook group that she talked about find her shows on your favorite podcast app. Be at apple podcasts. Google podcasts Stitcher Spotify or tune in be sure to subscribe and give her shows great reviews. While you're at it. Please subscribe to new media lab with Robert Southgate wherever you listen to podcasts. You can Email me directly at Southgate small business at gmaiLcom. New media lab is on Facebook, simply search for at new media lab xo our networks website is Southgate media group dot com where you can find this as well. As over a hundred other podcasts, plus blogs and videos information about our live events and so much more. If you wanna follow me, personally, I'm on Twitter at our Southgate or on Instagram at rob Southgate, support this show and get awesome extra content by becoming a patron. Go to patriotic dot com slash new media lab and choose your tier please rate and review this show on whatever service. You subscribe to podcasts on it really helps others find the show and tells me if you like what I'm doing you can find new media lab on apple podcasts. Google podcasts Stitcher Spotify tune in radio, I heart radio and hopefully anywhere else that distributes podcasts. If you can't find us, let me know. And I'll rectify the situation all this. Plus more links will be in the show notes and on our website. So don't worry if you don't have a pen to write this all down. Thanks again to Andrea Klunder for helping with my thesis and for being such an incredible guest. That's it for this week everyone. The next episode of creators lab will drop next Tuesday. And we'll be back with our next guest on new media lab on Thursday until then get out there and create something.  

Andrea Klunder Interview

Creators Lab: Basic Social Media Strategies

Brent Hand Interview

Creators Lab: Descriptions, Subtitles, and Keywords

Dave Jackson Interview

Jesse Jackson from Set Lusting Bruce, had Rob Southgate on as a guest.  This is what was discussed when the topic of what's coming up for Southgate Media Group this fall was brought up. Social Media for Southgate Media Group Twitter @SMGPods @WIPFest @womeninpodfest @SMGPodMarathon Instagram @smgpods Facebook https://www.facebook.com/southgatemediagroup/ https://www.facebook.com/wipfestival/ https://www.facebook.com/SMGPodcastMarathon/ Tickets for the Women in Podcasting Festival available via Eventbrite https://www.eventbrite.com/e/women-in-podcasting-festival-tickets-48582435372 Website for Otherworld Theatre https://www.otherworldtheatre.org Tickets for The Winter Wold available via Eventbrite https://www.eventbrite.com/e/the-winter-wolf-tickets-48183065847?utm-medium=discovery&utm-campaign=social&utm-content=attendeeshare&aff=escb&utm-source=cp&utm-term=listing  

SMG Fall Promo

Jesse is joined by Rob Southgate to discuss their new book, PodLife: Podcaster's Stories (How they got started, how they stay inspired, and the stories they have to tell.)   To support the Kickstarter for PodLife, go to http://kck.st/2vr8N5d Find PodLife on Facebook at @PodLifeTheBook Rob's Twitter - @RSouthgate Jesse’s Twitter – @jessejacksonDFW Email the show (and Rob) at southgatemediagroup@gmail.com

PodLife: Interview with Rob Southgate

Rob Southgate conducts interviews, holds roundtables, and personally discusses various aspects of new media and the business of running a business that creates content that is considered new media. Topics discussed are podcasting, blogging, content creation, vlogs, social media, marketing, and business.

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New Media Lab with Robert Southgate

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