Have you ever had someone tell you about a product they love and then you've gone and bought it yourself?   Or watched a TV show because it was recommended to you?   Ever wondered how to get your students to tell people how good your course is so that others buy it?   In this episode, we're diving into the world of referral marketing. My guest today is Gaetano Caruana, founder of EarlyParrot.   We're diving into word-of-mouth sales & marketing today - sharing tips, strategies, and insights that you can apply directly to your course business to drive growth through referral marketing.   EarlyParrot - earlyparrot.com   ———   Want to know what your next right step is in launching your course? Go here to find out: thepaulthomson.com/work-with-me  

Online Course Empires

EP 30: Referral Marketing with Gaetano Caruana, Founder of EarlyParrot

As a course creator, there are a lot of things you COULD be doing, but only a few things you SHOULD be doing.   So in this episode, I walk you through the Scaling Roadmap for Course Creators. This roadmap was designed to help course creators at all levels go from idea to launch. ——— Want to know what your next right step is in launching your course? Go here to find out: thepaulthomson.com/work-with-me 

EP 29: Scaling Roadmap for Course Creators

If you’re like most coaches, you probably started off your business with a handful of 1:1 clients. There comes a point where you want to grow your business.   But there are only so many hours in a day and there is only so much you can charge before you become unaffordable. You’re essentially trapped trading your time-for-money.   The only obvious way out from here is to start transitioning from 1:1 to a 1:many model.   And this is unfortunately right around the stage that most coaches cripple their business, under-deliver on their promises, and overwork themselves into burnout.   In this episode, you’ll learn what tiny actions you can take to overcome the overwhelm and get your business running more efficiently and profitably than it ever has before. ----- P.S. Join the community! The Online Course Creators Hub is completely FREE. Connect with a growing community of course creators, get expert support + free daily training videos.   P.P.S. Ready to launch your Leveraged Coaching Program without sacrificing the quality of your client results?   I'm looking for 5 coaches to use as case studies in my program launching this month. DM me the words "LEVERAGE" to learn more: m.me/thepaulthomson

EP 28: Top 3 Reasons Coaches Fail

Want to know how to sell your course using evergreen webinars?   In this episode, I chat with Melissa Kwan who is the Cofounder and CEO of eWebinar, an automated webinar solution that saves people from doing the same webinar over and over again.   She’s been in startups for over a decade, and spent the past 4 years on the road as a digital nomad.   Connect With Her: ewebinar.com linkedin.com/in/melissakwan twitter.com/msskwan

EP 27: Selling Your Courses Using Evergreen Webinars with Melissa Kwan (Cofounder & CEO, eWebinar)

What's it like being paid to travel the world and take photos for some of the biggest brands in the world?   In this episode, I have the honor of interviewing the power couple behind one of the best Travel Photography companies in the world.   My clients, Jordan Hammond & Sophia Pope are freelance travel photographers from the UK. They work with the leading travel and photography brands across the globe to create content for them and Jord's account has amassed almost 800k followers on Instagram in the process.   Tune in to hear how they turned a hobby into a multiple 6-figure online education business. Want to connect with Jord? jordhammond.com instagram.com/jordhammond   -----   P.S. Join the community! The Online Course Creators Hub is completely FREE. Connect with a growing community of course creators, get expert support + free daily training videos.   P.P.S. Ready to make an extra $5k-$10k in the next few weeks? I'm looking for 5-course creators to join my new case study program launching this month. Dm me the words "CASE STUDY" to learn more: m.me/thepaulthomson

EP 26: Monetising 800k followers on Instagram with Jordan Hammond & Sophia Pope

"Everyone should be able to learn from and access the life-changing content that people are creating and sharing." ?   Join me today on the podcast as I chat with the incredible Dustin Bakkie. He is the founder of The High Impact Teaching Lab where the mission is to support course creators to create effective, accessible, and inclusive digital courses.   Want more of Dustin? www.thehitlab.co https://www.instagram.com/dustin_bakkie https://www.facebook.com/groups/thehitlab ----- P.S. Join the community! The Online Course Creators Hub is completely FREE. Connect with a growing community of course creators, get expert support + free daily training videos.   Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

EP 25: Making Accessible & Inclusive Digital Courses For ALL Learners with Dustin Bakkie

Most Facebook Groups don't allow self-promotion.   So when you try to sell your course in other people's groups, you are likely to be blocked, banned, or have your posts deleted and removed.   In this video, I'm going to teach you how to sell your course and promote your business in someone else's Facebook Group without being promotional or breaking any of their group rules. ----- P.S. Join the community! The Online Course Creators Hub is completely FREE. Connect with a growing community of course creators, get expert support + free daily training videos.   Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

EP 24: Self-Promoting In Other Facebook Groups (without getting blocked!)

Imagine sending tons of people to your sales page and not a single person buys your course.   In this episode, I'm going to teach you how to create a BETTER online course sales page that you can be sure converts.   This is the exact sales page structure that has made my clients over $2.5MM in course sales so far.   If you want a copy of the template send me a DM with the word "SALES PAGE" and I'll send you a copy m.me/thepaulthomson ----- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos.   Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

Ep 23: The $2.5MM Sales Page

My special guest today has taught over 14,000 students since she launched her first course just 2.5 years ago.   The coolest thing though is her niche!   Tien Chiu is an award-winning weaver, author, and course creator who teaches online courses specifically about the use of color in weaving.   I had the absolute pleasure of working with Tien a while ago, so this episode is both a catch-up between friends and an insight into just what goes into a multiple-six-figure online course business!   Connect With Tien: warpandweave.com instagram.com/warpandweavecolor facebook.com/warpandweavecolor   -----   P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos.   Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

EP 22: 14,000 Students In Their 60s to 80s: Lessons From Master Weaver, Author & Course Creator, Tien Chiu

According to industry standards, only about 3% of people who start an online course actually stay engaged long enough to go on and finish it.   On average, your students will only consume about 35% of the course, and then they'll drop out.   In this episode, I'm going to share 7 ways to increase engagement in your online course to help you raise your retention and success rate.   I'm also going to let you know how increasing your student engagement in your online course is actually going to help your business sell more courses and make more money in the long run. ----- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos.   Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

EP 21: 7 Ways To Increase Engagement In Your Online Course

If you’ve been wanting to land press and media opportunities, listen in!   In this episode, my guest is Public Relations expert, Morgan Sheets. We dive into how using media coverage supports entrepreneurs to increase their impact, leverage their exposure to attract their ideal clients, and establish themselves as an authority and leader in their industry.   More about our guest: Morgan Sheets teaches female health, wellness, and fitness entrepreneurs with zero media experience how to land media coverage in 60 days or less.   Website: https://morgansheets.com/ Facebook Group: https://www.facebook.com/groups/819217992266218 Facebook Page: https://www.facebook.com/livebedogood LinkedIn: https://www.linkedin.com/in/morgansheets/ Instagram: https://www.instagram.com/livebedogood/   ----- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

EP 20: Getting your Business featured in the Press

Selling more courses is high on the agenda in 2021 for many businesses. For some it's a necessity due to lockdowns, for others it's an opportunity to scale quickly through a highly leveraged product. Either way, online courses continue to be one of the most sought out revenue streams for online businesses. With a market cap of $325B and growing, the online course industry is only getting bigger. As we dive into 2021, I'm filled with hope, excitement, anticipation, and confidence that this space is going to be one of the most innovative industries to continue to grow exponentially this year and beyond. ----- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

EP 19: Top 17 Online Course Trends In 2021

Such a pleasure chatting with Matt Barnett, CEO of Bonjoro. They've built an incredibly powerful tool to help you to convert more prospective students, increase retention rates and drive more advocacy for your school with perfectly timed personal videos. In this episode, you'll learn how industry heavyweights like Pay Flynn, Convertkit, Ontraport and many more are using Bonjoro to deliver an outstanding customer experience. ----- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

Surprise and delight your students to boost your sales and student success rate

For a lot of course creators, selling on Black Friday is a terrible decision that will hurt your business. If you're gearing up to sell something on Black Friday, you have to watch this asap! It's going to save you a lot of pain in the long run. ----- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

Why you SHOULDN'T sell on Black Friday

 It's devastating seeing people invest time, money, and tons of energy into creating their course only to launch it to a bunch of crickets.   Listen in to learn how you can eliminate the risk of failure here by adding in this ONE SIMPLE STEP before you build your course.   I'm looking for 5 course creators who want a $10k+ course launch in the next 49 days   So if you've: - Already tried selling courses before - Have at least 2000 people in your audience or list - And are ready to implement fast action   Send me a DM with the word "SCALE" in it, and I'll get you the details.   ----- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson 

How to guarantee course sales - EVERY time

Build BETTER COURSES and SELL MORE of them. Your host Paul Thomson unpacks the tools & strategies you need to impact the masses, generate sustainable revenue & scale your online business into an empire. If you want to grow your business, keep listening. If you want to do it faster, head to thepaulthomson.com

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Online Course Empires

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