Interview with Augusto Valverde about creating content for distribution via TV and via Airlines. Augusto is a producer, writer, director and TV host, including an ongoing hosting role at NBC. His production company created Global Child, the first world travel show that uses social media and experiences to share life lessons. Global Child launched to... Continue Reading → The post Passport Travel Marketing & PR #038: Working with TV and Airlines appeared first on FIR Podcast Network.

Passport

Passport Travel Marketing & PR #038: Working with TV and Airlines

Interview with Andrew Hickey from Scott’s Cheap Flights about Social Media Marketing. With more than 10 years of experience working in social media marketing for global travel brands, Andrew Hickey has worn many hats including running large digital marketing campaigns, increasing brand awareness, driving web traffic, supporting marketing initiatives, and increasing sales. Hosts: Leif Pettersen of Leif... Continue Reading → The post Passport Travel Marketing & PR #037: Social Media Marketing appeared first on FIR Podcast Network.

Passport Travel Marketing & PR #037: Social Media Marketing

Interview with Pete Brooks from North Myrtle Beach CVB and  Andy Windham from Crawford Strategy about Crisis Planning and Communications. Pete Brooks is the Director of Government Affairs and Public Relations with the North Myrtle Beach Chamber of Commerce, Convention and Visitors Bureau. He previously served nearly 20 years as the Director of Public Affairs... Continue Reading → The post Passport Travel Marketing & PR #036: Crisis Planning and Communications appeared first on FIR Podcast Network.

Passport Travel Marketing & PR #036: Crisis Planning and Communications

Interview with John J. Wall from Trust Insights about Email Marketing and why it is still relevant today. John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S.... Continue Reading → The post Passport Travel Marketing & PR #035: Email Marketing appeared first on FIR Podcast Network.

Passport Travel Marketing & PR #035: Email Marketing

Interview with Travel blogger and photographer Gary Arndt about Influencer Marketing. Gary Arndt is an awarding winning blogger and travel photographer who has been traveling around the world since 2007, taking him through 200 countries and territories and over 380 UNESCO World Heritage sites. His blog Everything Everywhere has won numerous awards, including being named... Continue Reading → The post Passport Travel Marketing & PR #034: Influencer Marketing appeared first on FIR Podcast Network.

Passport Travel Marketing & PR #034: Influencer Marketing

Leif turns the table on his co-host Chris Christensen as we get meta and talk about the state of podcasting and how destinations and other travel companies can use podcasting in their campaigns. Chris is the creator of AmateurTraveler.com. Amateur Traveler is a popular online travel website that focuses primarily on travel destinations. It includes... Continue Reading → The post Passport Travel Marketing & PR #033: Podcasting appeared first on FIR Podcast Network.

Passport Travel Marketing & PR #033: Podcasting

Interview with Humphrey Ho from Hylink USA about the Chinese Tourism Market and how to use video for Destination Marketing. Humphrey was a previous guest talking about Chinese Tourism and many of the examples in this episode will also use China. As current Managing Partner of Hylink USA, Humphrey Ho is focused on building the... Continue Reading → The post Passport Travel Marketing & PR #032: Using Video appeared first on FIR Podcast Network.

Passport Travel Marketing & PR #032: Using Video

We start a conversation with Edward Harris from Valley Forge Tourism about how to creatively promote a destination’s food tourism scene and then talk about encouraging creativity in general. Edward Harris is the Chief Marketing Officer at the Valley Forge Tourism & Convention Board, representing Montgomery County, PA.  Prior to joining the Tourism Board, Harris... Continue Reading → The post PASSPORT TRAVEL MARKETING & PR #031: “FOOD TOURISM and CREATIVITY” appeared first on FIR Podcast Network.

PASSPORT TRAVEL MARKETING & PR #031: “FOOD TOURISM and CREATIVITY”

We discuss working with bloggers with Keith Jenkins from iambassador, one of the first blogger run agencies. Keith Jenkins founded iambassador and began offering social media marketing and digital content services in 2011. Keith is also the Founder and Publisher of the Velvet Escape luxury travel blog. He has visited more than 80 countries across six... Continue Reading → The post Passport Travel Marketing & PR #030: “Influencer Marketing” appeared first on FIR Podcast Network.

Passport Travel Marketing & PR #030: “Influencer Marketing”

Interview with John Ricks from Nebraska Tourism talking about their new and refreshingly honest campaign “Honestly, it’s not for everyone”. John Ricks is the Executive Director for the Nebraska Tourism Commission where he is responsible for attracting, selling, and overseeing the development, implementation and coordination of the state’s tourism efforts. John and the marketing team develop... Continue Reading → The post Passport Travel Marketing & PR #029: “Honestly, it’s not for Everyone” appeared first on FIR Podcast Network.

Passport Travel Marketing & PR #029: “Honestly, it’s not for Everyone”

A podcast for travel PR and marketing professionals

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