In this episode of Perpetual Traffic, Ralph and Kasim share insights on marketing channels and lead generation strategies. A key takeaway is the value of Twitter threads in building a following and providing valuable content. They recommend creating threads regularly and pinning a tweet that acts as a table of contents for all your threads. This makes it easy for your audience to access the value you offer. The episode also explores the benefits and limitations of various ad platforms and objectives for effective lead generation, emphasizing the importance of targeting the right leads and understanding algorithms.In This Episode, You'll Learn:00:00:00 Direct Mail and Facebook: Effective Marketing Channels for Quality Leads00:02:04 Positive Review and Request for Backstory in Digital Marketing Podcast00:03:51 Special Episode on Cos Backstory Coming to Perpetual Traffic00:06:41 Organizing Twitter Threads with Pinned "Thread of All Threads" Tweet00:10:08 Lessons on Twitter Growth and Effective Thread Writing00:13:08 Case Study Provides Quick and Valuable Insights00:15:21 Long-term Success Demonstrated in Six-Month Google Ads Campaign Screenshot00:17:20 Customer Acquisition Model Tailored for Law Firms00:20:52 Tracking and Targeted Leads in Law Firm Marketing00:24:19 Leveraging Social Media for Law Firm Marketing00:27:30 Offline Tracking: A Game Changer for Large Ad Campaigns00:31:11 Small Law Firms' Profitability Relies on Smaller Settlements00:32:30 Setting Up Proper Conversion Tracking in the Services Industry00:40:19 Tracking Data Points to Maximize Results00:41:39 Assessing Viability of Accident Cases for Law Firms00:46:19 Scaling Online with Offline Conversion TrackingLINKS AND RESOURCES:Tier 11 JobsTiereleven CaampAadit Sheth on TwitterPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:CSO Link

Perpetual Traffic

[Case Study]: 628 Personal Injury Law Signed Cases in 9 Months

In this episode of Perpetual Traffic, Ralph and guest Kobi Topaz explore the strategies for optimizing conversions in blog posts by combining content and pitch effectively. They discuss the various objectives for meta platforms and the importance of high-quality content and long-term content strategies. The hosts also address challenges related to policy issues with Meta and Google. The episode offers valuable insights on integrating blog and platform campaigns, selecting the appropriate campaign objective for video content promotion on Facebook, and providing value to warm audiences to boost sales. It's a must-listen for marketers looking to enhance their conversion optimization strategies.In This Episode, You'll Learn:00:00:00 Perpetual Traffic Podcast: Insights with Ralph Burns and Kobi Topaz00:01:12 Embracing Family Life: A New Perspective on Success00:06:45 Content Marketing Success: Boosting Donations and Reducing CPA for Charities00:10:56 Navigating the Customer Journey in E-commerce00:12:03 Beyond Conversions: Unlocking Website Conversion Strategies00:14:47 Content + Pitch: Maximizing Marketing Impact in Blog Posts00:19:16 The Power of Persuasion: Inspiring Donations through Articles00:22:56 Traffic Harmonization and Credit Repair: A Performance Max Case Study00:27:44 Efficient Integration: Tips for Blog and Platform Campaigns00:30:38 Scaling for Growth: Strategies for Brand Success and Customer AcquisitionTool Mentioned:Tiereleven JobsCredit Repair CloudSmile TrainLINKS AND RESOURCES:Perpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:CSO Link

How We Got a 22% Drop in CPA & a 50% Increase in New Donors Using Content First

In this episode of Perpetual Traffic, Ralph and Kasim cover various aspects of online marketing. They discuss challenges in running A/B/O campaigns on Facebook, the benefits of campaign budget optimization for e-commerce brands, and the calculation of customer acquisition cost. They also explore the advantages of starting with Google Ads, understanding the competitive landscape, and how small businesses can succeed by niching down. Ralph and Kasim emphasize the importance of integrating different marketing channels and creating compelling content. They provide insights on finding the best feature and avatar through a shotgun approach and using paid traffic to amplify successful posts.In This Episode, You'll Learn:00:00:00 Perpetual Traffic Podcast: Tackling Current Problems in Marketing00:02:54 Media Buyer's Strategy for Running Multiple A/B/O Campaigns on Facebook00:05:30 Leveraging Campaign Budget Optimization for E-commerce Brands00:07:47 Exploring Media Buying and Common Challenges in Online Marketing00:11:15 Unlocking the Value of Customer Lifetime Worth in Acquisition Costs00:15:49 Calculating Customer Acquisition Costs through Online Traffic00:18:16 Analyzing Inefficiencies in Your Business Model for Growth00:21:38 Understanding the Competitive Landscape for Business Success00:25:11 Niche Down: Thriving as a Small Business in a Hypercompetitive Market00:28:04 Mastering High-Intent Keywords for Effective Marketing00:33:13 Crafting a Unique Selling Point in a Competitive MarketTool Mentioned:PT Episode 4835 STEPS to determine what your customer should costProfit Margin Math: A Visual ExplanationHow to Increase Your CAC & Make MORE MoneyTargeting Avatars in Your Digital MarketingLINKS AND RESOURCES:Perpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:CSO Link

How Much Should You Spend on Digital Advertising?

In this episode of Perpetual Traffic, Ralph and Kasim are joined by Aleric Heck to discuss strategies for leveling up your digital marketing game. They explore the winning formula of value ads that combine a hook, education, and a call to action. Effective hooks such as case studies, education, and questions are highlighted. The episode delves into leveraging platforms like YouTube and Facebook, as well as retargeting and audience targeting. Valuable insights on scaling marketing results and promoting content through various channels are shared. Digital marketers are encouraged to take notes and implement these tactics to provide value to their audience and enhance their campaigns.In This Episode, You'll Learn:00:00:00 Unlocking the Value of Domain Names00:02:56 Offline Conversions and Direct Response Campaigns: Key Considerations00:06:18 Optimizing Ads for Sales: A High-Level Perspective00:07:27 Adding Value and Effective Calls to Action in Ads00:11:23 Powerful Hooks: Captivating Audiences with Advertisements00:13:46 Leveraging YouTube Ads for Facebook Advertising Challenges00:17:24 Success Stories and Strategies: The Snatch Ad Approach00:20:36 Consulting for Effective Ad Campaign Management00:21:41 YouTube Ads vs. Facebook Ads: Unveiling the Power of Audio and Video00:26:02 The Omnipresence of Retargeting: A Popcorn Analogy00:30:55 Surprising Success: Pinterest Advertising for Business00:34:33 Spotlight Ad: Cost-Effective Booking Call Strategies00:36:56 Digital Advertising Strategies: From YouTube to Complimentary Calls00:37:59 Budget Recommendations for Effective Retargeting Ads00:39:02 Scaling Marketing Results: Expert Tips for SuccessTool Mentioned:AdOutreachKeyword SearchEpisode 484: The Shocking Blog SOP Guaranteed To 40X Your TrafficThe Apple iCarWhy YouTube Ads BEAT Facebook Ads Every TimeAleric Heck on YouTubeAleric Heck on LinkedInLINKS AND RESOURCES:Perpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for...

[Part 2] Why YouTube Ads Beats Facebook Ads Every Time with Aleric Heck

In this episode of Perpetual Traffic, Aleric Heck joins hosts Ralph and Kasim to discuss strategies for boosting traffic and conversions in digital advertising campaigns. One key takeaway was the importance of tracking leads and conversions, even if it may be difficult to directly attribute success to certain strategies. Another important concept was the use of retargeting as a means of increasing touch points with potential customers and driving messaging. The hosts also stressed the need to focus on the 99% of potential customers who may not convert on the first interaction and to build trust with them through multiple touch points. The episode also touched on the challenges of attribution and the importance of using UTM links to track the success of different campaigns.In This Episode, You'll Learn:00:00:00 - Kasim discusses frustration with TSA agents at Sky Harbor Airport00:01:12 - Adding spice to ethnic names to help TSA agents familiarize themselves00:06:20 - Request for insider tips on boosting website traffic00:09:21 - Niche strategies and successful YouTube ads for small budgets00:10:45 - Different strategies for running campaigns at different budgets00:12:02 - Google shifts strategy to audience-based targeting for direct response conversions00:18:28 - YouTube video causes tracking issues00:20:59 - The importance of tracking in client work and retargeting strategy00:22:52 - Tracking and using UTM parameters to analyze YouTube ad performance00:29:11 - Recommendation for a direct response strategy and optimizing video action campaigns00:32:18 - Building trust is more important than collecting names and emails00:33:59 - Overview of a digital advertising campaign00:37:07 - Maximizing conversions with exclusions in YouTube ads00:39:11 - The importance of video watching for uncovering hidden intent in marketing00:44:26 - How to build an audience on YouTube with subscriber, viewer, and like listsTool Mentioned:AdOutreachKeyword SearchEpisode 484: The Shocking Blog SOP Guaranteed To 40X Your TrafficThe Apple iCarWhy YouTube Ads BEAT Facebook Ads Every TimeAleric Heck on YouTubeAleric Heck on LinkedInLINKS AND RESOURCES:Perpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with 

Why YouTube Ads Beats Facebook Ads Every Time with Aleric Heck

Are you struggling to create engaging content that resonates with your audience? Look no further than the Perpetual Traffic podcast! In this episode, we share valuable insights on how to create native content using the "Love Sandwich" technique, the importance of using hashtags for effective social media targeting, and creating entertaining and informative content for platforms like TikTok. By following these tips, you can transform your content creation strategy and achieve better results, no matter your role in marketing or business. So, what are you waiting for? Start creating content that stands out and drives results!In This Episode, You'll Learn:00:00:00 - Introduction to PT Nugget Episodes00:02:01 - Episode 433: How A Single Mom Is Using TikTok To Market Musician00:03:33 - Episode 407: How To Market In A Recession00:04:26 - Episode 431: Growing A Global Media Brand With Willie Robertson Of Duck Dynasty00:05:28 - Episode 450: Using Text-To-Image AI To Expedite Your Creative Process With Patrick Gilbert00:07:09 - Episode 453: The System Ralph Uses To Manage $100M In Ads00:08:11 - Episode 417: TikTok Ads 101: 5 Killer TikTok Ad Hacks With Savannah Sanchez00:08:34 - Episode 414: Sales Funnel Sucks? How Conversion Architecture™ Can Fix It00:10:27 - Episode 439: 8 Steps To Black Friday Success With Kobi Topaz00:11:50 - Episode 479: How To Use Open AI To Convert Leads To Customers With Shaun Clark00:12:31 - Episode 483: How To Switch To Google Analytics 4 Before The July 1 Deadline With Chris MercerLINKS AND RESOURCES:Perpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow 

10 Proven Perpetual Traffic Nuggets for Driving More Traffic

Join Ralph and Kasim on this episode of Perpetual Traffic, as they catch up with Facebook advertising expert Molly Pittman. Molly shares her journey in the industry, including launching an agency and utilizing advertorials for scalability. She also provides tips on using pre-sell articles, creating short landing pages, and affiliate links for generating sales. Molly discusses successful ad campaigns for bloating products and makeup tips for older women. Furthermore, she shares her insights on hybrid strategies for successful businesses in 2023 and beyond, including combining face yoga business with direct sales strategies.In This Episode, You'll Learn:00:00:00 - Molly Pittman catches up on her last 3-5 years on Perpetual Traffic00:05:03 - A new consulting mastermind and an exciting agency launch00:08:47 - The benefits of podcasting for personal growth00:10:29 - The evolution of the speaker's business model and expertise00:12:16 - The shift from selling information to selling access in business00:16:54 - The agency model turned on its head00:19:51 - A dad's impressive basketball skills and the importance of advertorials for scalability00:25:17 - How to sell health products by sparking curiosity and targeting interests00:29:07 - Successful ad campaigns for bloating products00:33:19 - Short makeup tips for older women00:37:49 - Hybrid strategies for successful businesses in 2023 and beyond00:40:12 - Molly Pittman shares her insights on combating rising costs and promoting her brandTool Mentioned:Smart MarketerWebsiteArraeHyperbolic StretchingZero to One MillionLINKS AND RESOURCES:Perpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:CSO Link

How an eCommerce Brand Scaled From $1K to $15K/Day with Molly Pittman

In this episode of Perpetual Traffic, Ralph and Kasim are joined by Frederik Boysen to discuss strategies for optimizing digital marketing campaigns and acquiring new customers. They stress the importance of using first-party data to improve customer match, understanding the cost to acquire a customer, and tracking the consumer journey across devices. The episode also covers the importance of aligning business financial strategy and marketing in response to inflation and maximizing Google Ads algorithm performance. Listeners can gain valuable insights on metrics for measuring business growth and tips for effective campaigns.In This Episode, You'll Learn:00:03:29 - Using Google's algorithm to acquire new customers00:06:16 - Separate campaigns for better reporting and customer data00:08:55 - Attribution is important in marketing00:10:24 - Tracking and attributing marketing for improved profitability and performance00:14:15 - Using contribution margin for a holistic view of business00:17:37 - Understanding baseline customer acquisition cost and lifetime value00:20:29 - Cross-channel marketing and its implications00:21:45 - A new tool for insights on Facebook ads' impact on other channels00:23:33 - Discovering products with Iris iPhone device and Google Shopping00:26:06 - Maximizing Google Ads algorithm performance00:31:27 - Analyzing advertising spend and tracking the consumer journey across devices00:34:11 - Maximizing top-of-funnel on Facebook for customer acquisition00:36:15 - Understanding the challenge of attribution in YouTube advertising00:37:11 - Breaking down ad spending and advice for scaling up00:42:11 - Understanding the impact timeline for effective campaigns00:45:27 - Maximizing attribution window for Google Click ID00:46:00 - Tracking sales through internal metrics and backward math00:51:56 - Tracking real profit in business metrics00:53:44 - Aligning business financial strategy and marketing in response to inflation00:57:02 - Using profitability on ad spend as the key metric for marketing successGuest Links:ProfitMetricsFrederik Boysen on LinkedInLINKS AND RESOURCES:Perpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:

How Google’s Big Tracking Decision Will Affect Your Business with Frederik Boysen

In this episode of Perpetual Traffic, Ralph and Kasim talk with Lauren Petrullo about various topics related to digital marketing and e-commerce. They cover the benefits of user-generated content for affiliate marketing and the potential of an in-app affiliate network for monetization. They also emphasize the importance of integrating SEO, copywriting, and AI tools in blog production, developing an SEO content plan through keyword research and collaboration, and content-rich websites for URL expansion in digital marketing. The episode concludes with a reminder for e-commerce owners to not leave money on the table and to check out the resources and links in the show notes.In This Episode, You'll Learn:00:00:00 - The Shocking Blog SOP Guaranteed to 40X Your Traffic With Lauren Petrullo00:04:13 - Introducing Lauren Petrullo and discussing e-commerce and digital marketing00:07:32 - Surprising benefits of Facebook Shops and its underutilization00:10:14 - Importance of user-generated content in affiliate marketing00:12:14 - Potential of in-app affiliate networks for monetization00:14:27 - Changing e-commerce landscape: everyone is a marketer and influencer now00:16:04 - The role of AI in creating content with human intervention00:18:48 - Why an intermediary is necessary in building AI like a Lego castle00:21:57 - Creating a successful shopping blog with AI-generated content00:26:57 - Using Google Doc with Chrome extension for SEO to determine SEO score for Korean skincare brands00:31:45 - Conversions through organic traffic to blogs with Google Performance Max expansion00:36:18 - Importance of content in marketing and the new ecosystem00:39:37 - Customizable replacement product feed for out-of-stock items00:44:13 - Targeting the US Spanish-speaking population online: benefits and challengesTools Mentioned:Shops on FacebookPT Episode 416 Mongoose MediaCosmo Headlines SurferSEOPerformance Max ExpansionFlorida Man BirthdayLINKS AND RESOURCES:Lauren Petrullo on LinkedInTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with 

The Shocking Blog SOP Guaranteed to 40X Your Traffic With Lauren Petrullo

In this episode of Perpetual Traffic, Chris Mercer from Measurement Marketing joins Ralph and Kasim to discuss the significance of measurement in digital marketing. The hosts stress the importance of setting up reports that provide insights into what's working and what's not, and they discuss Google Analytics 4's Story Lytic Framework, which allows marketers to define engagement and tell a story through data. They also emphasize the need to understand the platform and use custom parameters to enhance Google's opinion of traffic sources, and they suggest that capturing specific events can improve marketing strategies.In This Episode, You'll Learn:00:00 - Welcome Chris Mercer to Perpetual Traffic00:02:12 Lack of interest in technical tasks and the importance of measurement00:06:49 Emphasis on the importance of measurement and overemphasizing it00:10:47 GA4 and its impressive total of unlimited features00:20:17 Frustrations of using analytics reports and understanding general trends and patterns00:27:16 The importance of a proper measurement strategy for Universal Analytics00:30:33 Using Google Analytics 4's Story Lytic Framework to define engagement and tell a story through data00:39:47 Challenges with efficacy of top-of-funnel campaigns in Google Analytics 400:46:20 The importance of rebuilding in Google Analytics 4 instead of migrating data from Universal Analytics00:50:14 Using a measurement strategy to control marketing tools and tell a story00:53:45 Free resources available to improve measurement strategy and connect with expertsTools Mentioned:Google SupportMeasurement MarketingGoogle BardPT Episode 384Microsoft ClarityLINKS AND RESOURCES:Tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How to Switch to Google Analytics 4 Before The July 1 Deadline With Chris Mercer

In this episode of Perpetual Traffic, Ralph and Kasim discuss various AI tools that can be used to make money. They cover tools like Zapier, ChatGPT, and Tweet Hunter, which can help with legal protection, Twitter threads, and data visualization. The hosts also touch on the importance of personality in YouTube chat and the limitations of threads in online courses. They recommend subscribing to The Rundown newsletter for the latest AI news and updates and mention the book Life 3.0 by Max Tegmark. Additionally, they discuss the potential of AI to replace certain professions and the need for universal basic income. This episode offers valuable insights into the ways AI can be leveraged for business and the impact it may have on society.In This Episode, You'll Learn:00:00 - AI Tools and Resources: An Introduction04:23 - AI Beats Radiologists and Other Professionals06:57 - ChatGPT: A Powerful AI Tool to Use Like a Person07:47 - Consider Inviting Kasim Aslam as a Guest on the Show09:37 - Tweet Hunter: A Useful Tool for Twitter Threads12:15 - Lengthy Terms of Service and NDA Agreements Can Be a Burden16:02 - Limitations of Threads in Online Courses and Tweet100.io18:59 - Personality is Important in YouTube Chat24:07 - Playing with Digitized Versions of Ourselves24:18 - Guest Availability Uncertain26:08 - Be Cautious When Using AI for Writing: Accuracy Not Guaranteed27:08 - Twitter Sentiment Analysis: A Cool Tool to Use29:02 - Zai Zai's ChatGPT Integration Has Overwhelming Implications30:40 - Follow Kasim Aslam on Twitter for New and Interesting AI UpdatesTools Mentioned:Life 3.0 Lex Tagmark bookTLDRAIAICyclopedia.comTheRundown.aisynthesia.ioTweethunter.io - use to magnify your twitter threadsDocalysis.comSol8.com/NDAsChatYoutube.comMake It Stick bookAdcrafter.ai - Google adsOpus.pro/clipSpeakai.coZapier.comLINKS AND RESOURCES:Sam Altman Lex Freedman interviewTiereleven.comSolutions 8 

11 Life-Transforming AI Tools You’re Not Using…But Should

Perpetual Traffic delves into the latest online marketing tools and strategies in this episode. Topics covered include the potential impact of Universal Analytics Tracking's shutdown, the importance of reliable funnel building tools like Click Funnels, and proper tracking and integration with Zapier for effective lead generation. The hosts also discuss the use of Snipy for claiming credit and retargeting on social media, the significance of split testing, and their favorite tools for designing traffic flow. This episode provides valuable insights for businesses seeking to optimize their online marketing efforts.In This Episode, You'll Learn:00:00 - Universal Analytics Tracking to stop working in July04:59 - ClickFunnels: Reliable digital product space funnel building tool05:45 - Borrowing authority with iOS update06:19 - Go High Level: Most disruptive software in marketing space07:53 - Tool sets for local service-based businesses11:04 - Importance of Zapier for online tracking and integration13:01 - Reverting to ClickFunnels after plummeting conversions15:04 - Mouse Flow and heat tracking prebuilt templates15:46 - Lead Pages: Former fan's critique of pricing strategies18:29 - Sniply for credit claiming and retargeting on social media20:30 - Insta Pages for quick landing pages21:17 - Favorite tools for designing traffic flow: Fma and Canvas24:25 - Split testing tools and Google Optimize to sunset in 202327:18 - Good split testing tool32:18 - Figma: Preferred tool for creative teamTools Mentioned:GoHighLevelSniplyDivy themesGemPagesClickfunnelsVWOGoHighLevelWordpressLINKS AND RESOURCES:Episode 479 with Shaun ClarkEpisode 478 Solo Ralph EpisodeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have...

14 Irresistible CRO Tools You Must Use to Increase Conversions

Join Ralph Burns and Kasim Aslam on the Perpetual Traffic podcast as they welcome guest Jason Fladlien to discuss the power of webinars in marketing. Fladlien shares his expertise on the psychology behind decision-making patterns and how marketers can use this knowledge to their advantage. He emphasizes the importance of acknowledging and addressing objections to build trust with potential customers. He also touches on the limitations and fears that can hold people back from making a purchase and how marketers can lean into these excuses to create more successful sales. Fladlien offers practical tips for creating effective webinar presentations and crafting compelling offers that resonate with audiences. Tune in to learn how webinars can be a powerful tool for driving conversions and building relationships with customers.In This Episode, You'll Learn:00:00:00 Perpetual Traffic: Marketing Insights and Strategies00:03:42 Embracing Objections and Challenges to Repel Wrong Buyers00:07:44 The Importance of Timely Decision-making and Saying No in Sales00:11:14 The Fast-paced and Self-serving Nature of Marketing00:13:28 Balancing Information and Interaction in Presentations00:17:27 Mismatched Values between Entrepreneurs and Their Audience00:22:06 Overcoming Public Speaking Anxiety from Personal and Professional Perspectives00:23:40 Need for Multiple High-quality Products to Succeed at Traffic00:26:59 Limitations of Schema in Marketing and Design00:30:31 Honesty as the Best Policy in Marketing: Amazon Course Example00:32:47 Using Fear as an Advantage in Marketing00:36:11 Hooking Audience in Webinars: Baiting with Curiosity and Framing from Their Perspective00:38:36 Importance of Properly Set up Insights and Transition Options00:40:06 Catastrophic Error of Ending Webinars on PriceConnect with Jason Fladlien:YouTubeTikTokLinkedInOne to Many: The Secret to Webinar SuccessDriven MastermindLINKS AND RESOURCES:Tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

The “Should You Buy This Product or Not” Webinar Framework with Jason Fladlien

In this episode of the Perpetual Traffic Podcast, hosts Ralph Burns and Kasim Aslam are joined by Shaun Clark to discuss lead follow-up strategies and the importance of speed to lead. Shaun shares his expertise on how businesses can automate their lead nurturing process and effectively book appointments with potential customers. He emphasizes the importance of capturing leads correctly and assigning them to the right channels to maximize conversions. The conversation also covers the role of AI in business, including how it can be used to improve content creation and image optimization. However, the potential threat of AI to SaaS founders is also discussed, and the hosts and guest offer advice on how to screen for capacity in your sales process. Overall, this episode offers valuable insights on lead nurturing, AI, and strategies to improve your business's sales process.In This Episode, You'll Learn:00:00:00 Engaged founder provides exceptional customer support after years00:01:38 Co-founder discusses high level and conceptual ideas00:04:39 Improve customer service with text messages00:07:20 Software company proves concept with 500k businesses and 1 million users00:08:38 Importance of tracking business interactions online00:12:14 Increase conversion rates in marketing with binary options00:14:39 Legal compliance advice for business owners00:17:00 Automate to speed up lead generation and avoid client data requests00:18:29 Possible human error in late-night operations and the importance of fulfilling promises00:25:10 AI is a powerful tool for prompt creation and response accuracy in business00:29:25 The complexity of technology and the need for expertise00:33:25 Impact of technology on ideation and job replacement00:36:40 The threat of automation to white-collar jobsResources Mentioned In Episode:GoHighLevelShaun Clark on LinkedInPT Episode 325LINKS AND RESOURCES:Tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How to Use Open AI to Convert Leads to Customers with Shaun Clark

In this episode of Perpetual Traffic, Ralph discusses conversion rates on different platforms and offers strategies to increase them. He explains that Facebook and other meta platforms have high conversion rates, while social media posts usually lack calls to action and have less than 1% conversion rate. Ralph also covers cart abandonment rates in e-commerce and offers suggestions to reduce them. The episode concludes with the importance of understanding your target audience and optimizing your offers accordingly to increase conversion rates.In This Episode, You'll Learn:00:00:00 Why Companies Should Focus on Conversion Rate Optimization (CRO)00:02:39 5 Proven Ways to Increase Your Website's Conversion Rate00:10:56 Understanding Conversion Rates for Landing Pages and Lead Forms00:15:01 Tips for E-commerce Vendors: Premium Pricing on Amazon and Testing Pricing on Different Platforms00:19:24 Optimizing for Mobile: The Importance of Inspecting Your Page00:23:57 Effective Tips for Pop-ups: Using a Delay00:28:13 Get Bravo: A Simple and Intuitive Solution for Testimonials on Websites00:32:35 Tips for Reducing Cart Abandonment and Increasing Average Order Value with Free Shipping00:37:18 Effective Call-to-Action for Losing Weight in 30 Days00:42:13 Improving Website Conversion Rates through Avatar OptimizationResources Mentioned In Episode:Tier 11 Growth PlanLucky OrangeMouse FlowHotjarStamped IOOptinmonsterUnbounceCart Abandonment Rate StatisticsFacebook Ad BenchmarksCountdown Timer ExamplesPowr Countdown TimerLINKS AND RESOURCES:Tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on 

5 Proven Ways to Improve Your Website Conversion Rate

Perpetual Traffic is a semiweekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. The show is produced by Tier 11 and hosted by Ralph Burns and Kasim Aslam. The duo share Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Perpetual Traffic

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