Welcome to another Expert Insights discussion. Today we are joined by: ? Niki Van den Broeck Head of Business Development at Get Into MoRe, one of our Expert Partners In this discussion we look at how the groups, meetings and events space is improving and what trends are they seeing. We then explore as this business starts to improve how do you decide whether to sell or not sell i.e. how do you prioritise those sales enquiries. Niki outlines what criteria should be considered when evaluating these enquiries and what factors make a good enquiry – she also illustrates these factors with “MAX”, the new solution from Get Into MoRe Hope you enjoy it ?? ? WATCH NEXT (A few of our other videos) ? Hotel Group Business: Where the RM and DoS Butt Heads Unnecessarily https://youtu.be/eBPl1Ab-i78 ? Why Hotel Marketing Needs to Move Beyond ROI and ROAS https://youtu.be/dtvzuWoNAHo ? The Hotel Mindset: Is It More Like Nokia or Apple? https://youtu.be/5fVhQtOY2z4 ? 7 Commercial Mistakes and What To Do About Them https://youtu.be/5QOwLBUJoq4 ? Google Free Booking Links for Hotels - Less Theory, The Results Are In!! https://youtu.be/xinHo4eX358 ? HOW TO FOLLOW US LinkedIn:     https://www.linkedin.com/company/revenue-hub Facebook:   https://www.facebook.com/revenuehub/ Twitter:        https://twitter.com/revenue_hub YouTube:     Subscribe Link 

Revenue Hub Podcast

Meetings & Events: To Sell or Not Sell? Now That Is A Question!

Welcome to another Expert Insights discussion. Today we are joined by: ? Apo Demirtas CEO and Founder of HotelIQ, one of our Expert Partners In this discussion we consider how data analysis can go beyond pure business intelligence and forward looking data and now explore predictive algorithms through AI. We look at the strategic value of predictive data to plan ahead, staff ahead and allocate resources effectively across all hotel departments. Finally we review 4 stages for utilising data effectively and look at how this ties in with the HotelIQ Decision Cloud Hope you enjoy it ?? ? WATCH NEXT (A few of our other videos) ? Hotel Group Business: Where the RM and DoS Butt Heads Unnecessarily https://youtu.be/eBPl1Ab-i78 ? Why Hotel Marketing Needs to Move Beyond ROI and ROAS https://youtu.be/dtvzuWoNAHo ? The Hotel Mindset: Is It More Like Nokia or Apple? https://youtu.be/5fVhQtOY2z4 ? 7 Commercial Mistakes and What To Do About Them https://youtu.be/5QOwLBUJoq4 ? Google Free Booking Links for Hotels - Less Theory, The Results Are In!! https://youtu.be/xinHo4eX358 ? HOW TO FOLLOW US LinkedIn:     https://www.linkedin.com/company/revenue-hub Facebook:   https://www.facebook.com/revenuehub/ Twitter:        https://twitter.com/revenue_hub YouTube:     Subscribe Link 

Get Predictive: Moving Beyond BI and Forward Looking Data

Welcome to another Expert Insights discussion. Today we are joined by: ? Connor Vanderholm Co-Founder and CEO at Topline, one of our Expert Partners In this discussion we look at one simple area where a property DoS and a Revenue Manager can butt heads where it really isn’t necessary. Connor outlines a few factors that can create some of this tension and also a simple approach to resolving the potential tension and getting both parties on the same page ? WATCH NEXT (A few of our other videos) ? Why Hotel Marketing Needs to Move Beyond ROI and ROAS https://youtu.be/dtvzuWoNAHo ? German Hotel Market Update, Group Business and Changing Compsets https://youtu.be/8nW4VAoFBD8 ? The Hotel Mindset: Is It More Like Nokia or Apple? https://youtu.be/5fVhQtOY2z4 ? 7 Commercial Mistakes and What To Do About Them https://youtu.be/5QOwLBUJoq4 ? Google Free Booking Links for Hotels - Less Theory, The Results Are In!! https://youtu.be/xinHo4eX358 ? HOW TO FOLLOW US LinkedIn:     https://www.linkedin.com/company/revenue-hub Facebook:   https://www.facebook.com/revenuehub/ Twitter:        https://twitter.com/revenue_hub YouTube:     Subscribe Link 

Hotel Group Business: Where the RM and DoS Butt Heads Unnecessarily

Welcome to another Expert Insights discussion. Today we are joined by one of our regular guests: ? Stephanie Smith – Founder & Digital Matriarch at Cogwheel Marketing, one of our Expert Partners In this discussion we pick up on a topic Stephanie has written about recently, namely the need for hotel marketing to move beyond the metrics of ROI and ROAS. We discuss how there needs to be a change in hotel marketing mindset, what other KPIs should be considered to truly determine hotel performance and what additional data sets need to be looked at to better inform strategies and decisions. Finally we touch a little bit on what Stephanie is seeing in terms of budgets, human resource and general hotelier attitude to hotel marketing at this point. Here are two articles Stephanie has written around this topic: Is It Time for Hotel Marketing to Evolve Past ROI A New Way to Look at Your Hotel Marketing Campaigns ? WATCH NEXT (A few of our other videos) ? The Hotel Mindset: Is It More Like Nokia or Apple? https://youtu.be/5fVhQtOY2z4  ? 7 Commercial Mistakes and What To Do About Them https://youtu.be/5QOwLBUJoq4  ? Google Free Booking Links for Hotels – Less Theory, The Results Are In!! https://youtu.be/xinHo4eX358  ? Using Hotel Breakeven to Evaluate Recovery Revenue Strategies https://youtu.be/CWKACDJ-izs  ? Why Understanding Hotel Breakeven Helps Revenue Strategies https://youtu.be/ZmZmR9TpYVM ? HOW TO FOLLOW US LinkedIn:     https://www.linkedin.com/company/revenue-hub Facebook:   https://www.facebook.com/revenuehub/ Twitter:        https://twitter.com/revenue_hub 

Why Hotel Marketing Needs to Move Beyond ROI and ROAS

Welcome to another Expert Insights discussion. Today we are joined by our regular guests from berner+becker: ? Veit Meier – Director of Operations ? Till Benthien – Senior Revenue Manager and Head of Employee Development In this discussion we reflect back on our conversation in April to see how the German Hotel Market has changed in the last 3 months. We cover a number of topics, touching on different German regions, inbound travel, groups and events business, pricing and changing compsets. Hope you enjoy it ?? If you would like to watch the video ? Here is the YouTube link:  https://youtu.be/8nW4VAoFBD8 ? Feel free to drop us a line with any questions, thoughts or comments at: insights@revenue-hub.com We’re always interested to hear from you and happy to follow up with our guests on any questions. ? HOW TO FOLLOW US LinkedIn: https://www.linkedin.com/company/revenue-hub Facebook: https://www.facebook.com/revenuehub/ Twitter: https://twitter.com/revenue_hub YouTube: Subscribe Link 

German Hotel Market Update, Group Business and Changing Compsets

Welcome to another Expert Updates discussion. Today we are joined by 2 Guests: ? Emilio Galan CTO & Co-Founder at Beonprice ? Vassilis CEO & Founder at Juyo Analytics In this discussion we hear about the recently announced partnership between Beonprice and Juyo Analytics The two tech companies join forces to combine the strategic vision of Juyo with the operational vision of Beonprice within one integrated solution. The new reporting feature gives Beonprice’s customers access to easy, agile and personalized data visualization that allows hotels to better identify opportunities in their data and adapt strategies. It is a fairly broad ranging discussion touching on: Guest Introductions (1:49) How did the idea of the partnership come together (03:47) What is the value of working together (06:57) How does this benefit hoteliers (12:01) Partnership going forward (17:00) Final thoughts (19:02) Hope you enjoy it ?? If you would like to watch the video ? Here is the YouTube link:  https://youtu.be/kz0bmD-YsOY ? Feel free to drop us a line with any questions, thoughts or comments at: insights@revenue-hub.com We’re always interested to hear from you and happy to follow up with our guests on any questions. ? HOW TO FOLLOW US LinkedIn: https://www.linkedin.com/company/revenue-hub Facebook: https://www.facebook.com/revenuehub/ Twitter: https://twitter.com/revenue_hub YouTube: Subscribe Link 

Beonprice and Juyo Analytics Announce Exciting New Partnership

Welcome to another Expert Insights discussion, where we pose the question:     Is the Hotel Mindset More Like Nokia than Apple?Have hotels used the pandemic period to start developing a more customer centric approach to their product, pricing and promotion or will they just revert back to type.These are some of the topics we explore with our 2 guests:? Niki Van den Broeck, Head of Business Development at Get Into MoReand? Vassilis Syropoulos, Founder and CEO at Juyo AnalyticsBoth Get Into MoRe and Juyo Analytics are Revenue Hub Expert PartnersWhilst Nokia built a solid and reliable product, it was Apple's emergence, and their strategy, which proved the game changer. Their desire to understand how people use their phones but, more importantly, looking at how the world was changing and reaching out to understand the way consumers might use their phones in the future, was the mindset shift that led to the smartphones we see today - allowing users to engage with them as they want to.How could this apply to the hotel sector, should hotels better understand what their guests and target markets want, as we start to re-open, and then develop an offering which reflects those desires or just continue to sell their 'standard', 'deluxe' and 'luxury' rooms or their 'banquet' package for meetings and events?These are some of the topics we explore with our 2 guests.? Customer Centricity (4:00)Should we move to a Customer Centric Commercial Strategy? Customer Centric Meetings & Events Offering (7:43) Bespoke pricing SaaS - Space as a Service Cost of Inaction ? Customer Centric Room Offering (20:32) Hybrid Offering Storytelling Local community engagement Guest engagement - not assuming ? Who are our competition (31:16)? Is segmentation too broad and outdated as a term (40:25) Hope you enjoy it ??If you would like to watch the video ?Here is the YouTube link:  https://youtu.be/5fVhQtOY2z4? Feel free to drop us a line with any questions, thoughts or comments at: insights@revenue-hub.comWe’re always interested to hear from you and happy to follow up with our guests on any questions.? HOW TO FOLLOW US LinkedIn: https://www.linkedin.com/company/revenue-hubFacebook: https://www.facebook.com/revenuehub/Twitter: https://twitter.com/revenue_hubYouTube: Subscribe Link 

The Hotel Mindset: Is It More Like Nokia or Apple?

Welcome to another Expert Insights discussion. Today we are joined by 2 Guests: ? Stephanie SmithFounder & Digital Matriarch at Cogwheel Marketing, one of our Expert Partners ? Jack LindemuthFounder at JLL Commercial Strategy Consulting and Partner at Strategic Solution Partners In this discussion we pick up on a recent case study Jack wrote following a consultancy project with an independent 4-star boutique hotel. Jack was brought in to figure out why the property’s revenue struggled to improve despite investment from the owners. Through this project Jack identitfied 7 key findings, let us call them ‘Commercial Mistakes’ the property was making, and these 7 points form the basis of this discussion. Stephanie joins us to bring her perspective working with branded chain hotels to illustrate how these mistakes can still be made within this property type.? Mistake 1: Untapped revenue generating partnerships and distribution (04:54)? Mistake 2:  Overlooked mapping and connectivity throughout distribution ecosystem (12:17)? Mistake 3:  Poor and inconsistent content throughout the online storefront (21:12)? Mistake 4:  Lacking key benchmarks and KPIs within Marketing and Revenue (27:44)? Mistake 5:  Hesitation to fully embrace dynamic pricing (36:42)? Mistake 6:  Rigid hotel policies (42:54)? Mistake 7:  Outdated website and booking engine (46:59)Hope you enjoy it ??If you would like to watch the video ?Here is the YouTube link:  https://youtu.be/5QOwLBUJoq4? Feel free to drop us a line with any questions, thoughts or comments at: insights@revenue-hub.comWe’re always interested to hear from you and happy to follow up with our guests on any questions.? HOW TO FOLLOW US LinkedIn: https://www.linkedin.com/company/revenue-hubFacebook: https://www.facebook.com/revenuehub/Twitter: https://twitter.com/revenue_hubYouTube: Subscribe Link 

7 Hotel Commercial Mistakes and What To Do About Them

Welcome to another Expert Insights discussion.Today we are joined by Pablo Delgado, CEO of miraimirai are one of our Expert PartnersIn this discussion we look at the hot topic of Google Free Booking LinksRather than talking in general terms, we take a deeper dive, looking at the following:? Where do the free links actually show up on the Google landscape? What is real time data showing us about the impact since launch? Free Booking Links as a share of clicks and sales? Do free booking links convert more clicks into reservations? Are free booking link sales incremental or not? Speculate a little about the google long game, impact on metasearch and possible new entries? Pablo has also written an accompanying article which you can read on Revenue Hub.Here is the link: https://bit.ly/3b8xM1lHope you enjoy the conversation ??If you would like to watch the video ?Here is the YouTube link:  https://youtu.be/xinHo4eX358? Feel free to drop us a line with any questions, thoughts or comments at: insights@revenue-hub.comWe’re always interested to hear from you and happy to follow up with our guests on any questions.? HOW TO FOLLOW USLinkedIn:     https://www.linkedin.com/company/revenue-hubFacebook:   https://www.facebook.com/revenuehub/Twitter:        https://twitter.com/revenue_hubYouTube:     Subscribe Link 

Google Free Booking Links for Hotels - Less Theory, The Results Are In !!

Welcome to another Expert Insights discussion. Today we are joined by 2 guests from Get Into MoRe, one of our Expert Partners ? Niki Van den Broeck – Manager of Business Development? Peter Brauer - Co-founder In this discussion we explore the impact of Covid on Hotel Meetings and Events, what green shoots are we starting to see, where is demand coming from, what segments seem most active, how do we see meetings and events picking up through 2021 and into 2022, Space as a Service and how do you decide to sell or not sell a piece of meetings business as demand increases. Hope you enjoy the conversation ??If you would like to watch the video ?Here is the YouTube link:https://youtu.be/AVUW58mM-44? HOW TO FOLLOW USLinkedIn:     https://www.linkedin.com/company/revenue-hubFacebook:   https://www.facebook.com/revenuehub/Twitter:        https://twitter.com/revenue_hubYouTube:     Subscribe Link 

Meetings and Events Are Returning .... So Now What?

We are delighted to welcome GuestEQ as an Expert Partner In this "Who Are We" interview we are joined by: Scott Curran - Co-founder of GuestEQ In this discussion Scott talks about his background and his journey from concierge to leading the strategic operations of a multi property hotel company. He introduces us to GuestEQ, the company, it's solution and core differentiators, outlining how his frustration with antiquated operational practices led to him developing the platform. Finally, Scott outlines how his aim to digitize operations has led him to develop a highly efficient, effective and simplified tool that makes sure what needs to get done, gets done; ultimately leading to greater guest satisfaction. Hope you enjoy ??? If you would like to watch the discussion, here is the link: https://youtu.be/7voNZe4Zo0E? HOW TO FOLLOW US LinkedIn:     https://www.linkedin.com/company/revenue-hubFacebook:   https://www.facebook.com/revenuehub/Twitter:        https://twitter.com/revenue_hubYouTube:     Subscribe Link 

GuestEQ "Who Are We?" - In Conversation with Scott Curran

Welcome to another Expert Insights discussion.Today we are joined by our regular guests from berner+becker? Veit Meier – Director of Operations? Till Benthien – Senior Revenue Manager and Head of Employee DevelopmentIn this discussion we consider what is the current situation and what are the challenges for hotels in Germany.We cover many topics including the difference between city hotel and coastal destinations, will domestic demand be enough, new supply will increase competition, impact of reduced regional and international travel and the importance of pricing and product.Hope you enjoy the discussion ??If you would like to watch the video ?Here is the YouTube link:https://youtu.be/95TOovpCK6w? HOW TO FOLLOW USLinkedIn:     https://www.linkedin.com/company/revenue-hubFacebook:   https://www.facebook.com/revenuehub/Twitter:        https://twitter.com/revenue_hubYouTube:     Subscribe Link 

The Current Situation and Challenges Facing the German Hotel Market

We are delighted to welcome Roomdex as an Expert Partners. In this "Who Are We" interview we are joined by: Jos Schaap - CEO and Co-founder of Roomdex  In this discussion Jos talks about his background, working for a major technology company, founding his own company, selling it and then Co-founding Roomdex. He introduces us to Roomdex, the company, it's solution and core differentiators, also outlining how their technology adds revenue in a higher efficient and effective manner - and shares some impact they are already seeing in hotel ROI. Finally Jos talks about their typical client profile, their quick onboarding and his co-founders. As well as stressing they currently have a free 2 month trial.This is the link for more details: https://bit.ly/3g6G7pz Hope you enjoy it ??? If you would like to watch the discussion, here is the link: https://youtu.be/7voNZe4Zo0E? HOW TO FOLLOW US LinkedIn:     https://www.linkedin.com/company/revenue-hubFacebook:   https://www.facebook.com/revenuehub/Twitter:        https://twitter.com/revenue_hubYouTube:     Subscribe Link 

Roomdex "Who Are We?" - In Conversation with Jos Schaap

In today's podcast we are joined by? Robert Schimmel, Vice President of Product Management at Cendyn In this discussion, Robert talks about 3 of Cendyn's recent product developments: Audiences, Insight Score and PriorityQ and through these products outlines the value and importance of understanding and segmenting your guest data He also illustrates how this increased guest knowledge can be utilised to drive additional revenue.Hope you enjoy the discussion ??Here is a link to more information about: AudiencesYou can also watch a video about Audiences hereHere is a link to more information about: Insight ScoreYou can also watch a video about Insight Score hereHere is a link to more information about PriorityQ? HOW TO FOLLOW USLinkedIn:     https://www.linkedin.com/company/revenue-hubFacebook:   https://www.facebook.com/revenuehub/Twitter:        https://twitter.com/revenue_hubYouTube:     Subscribe Link 

The Value of CRM Audiences and Insights to Drive Additional Revenue

We are delighted to welcome Beonprice as an Expert PartnerIn this “Who Are We” interview we are joined by:Emilio Galan – CTO and Co-founder of Beonprice In this discussion Emilio talks about his background and how his early career plans led to him fulfilling his goal to become an entrepreneur. He introduces us to Beonprice, the company, it’s solutions, their core differentiators and how their aim is to empower Revenue Managers through their solution Finally Emilio talks about how they operate with their clients in terms of support and onboarding. ? If you would like to watch the discussion, here is the link: https://youtu.be/XpWBl0FzC48? HOW TO FOLLOW US LinkedIn:     https://www.linkedin.com/company/revenue-hub Facebook:   https://www.facebook.com/revenuehub/ Twitter:        https://twitter.com/revenue_hub YouTube:     Subscribe Link 

Beonprice "Who are We?" - In conversation with Emilio Galán

We aim to discuss topics relevant to professionals within the Hotel, Travel & Leisure sectors. Whether you are in a Revenue Management function, Reservations, Front Office Operations, Digital Marketing or Sales, we hope the topics discussed will be of interest and either answer some questions or prompt some more.

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Revenue Hub Podcast

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