In the world of digital marketing, it is very easy to get overwhelmed with all sorts of different types of fancy gimmicks and funnels. When I started to discover power offers, where long-form webinars fit into the whole picture of a growing business, I realized that what we have been taught has been overkill. We need a minimum viable funnel to get up and start collecting revenue. Find out how to set up your minimum viable funnel and why it is so important in your business.. You’ll Discover The people who we are targeting with high ticket offers value their time more than their money. [3:38] Design an acquisition system around their values. [4:48]li> The minimum viable funnel is the mini webinar funnel designed for high ticket courses buyers. [5:02] Your power offer is your promise. [6:10] The number one way to build trust with cold leads is if you speak their language better than they know themselves. [7:00] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Sold With Webinars Podcast

HTC Book Series 05 - The Minimum Viable Funnel | SWW190

If I were to identify one thing that has moved the needle more than anything in my teachings, it would be the power offer. Power offer is converting the message into a direct response that gets people to raise their hand and say “yes.” It’s a simple one to two-sentence that is very powerful. Want to know how to create a power offer? Find out here…     You’ll Discover The framework of power-offer. [3:37] Launch the power offer with paid ads. [3:56] You need to understand what it is that your audience really wants. [4:51]li> People want to learn more before making a buying decision. [6:45] Targeting your ideal avatar. [6:53] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

HTC Book Series 04 - The Create Your Power Offer | SWW189

Back when I was trying to scale my own agency, I had to come up with all sorts of different ideas. I was running paid traffic and all sorts of different ways to sell a course. I remember it was so difficult to get people and sell the webinar. But now, targeting and discovering the ideal avatar is easy. Find out how. You’ll Discover Market sophistication and market awareness. [2:36] Understand who it is that you are targeting. [3:54] The people who have tried and failed are the closest to the conversion hole. [7:30] Every stroke is a conversion that you need to make for your marketplace. [8:44] The only thing that you need to focus on is why your solution is better than everything else. [8:59] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

HTC Book Series 03 - Create Messaging For Your Ideal Avatar | SWW188

Have you ever wondered how I discovered the model of the high-ticket course? Back in 2016, when I was scrolling Facebook, somebody posted a blog. It was written by Elon Musk, the founder of Tesla. And it was a huge eye-opener for me.. Interested? Find out here..     You’ll Discover The ascension model. [3:01] The holy grail of Internet marketing. [7:17] It’s easier to sell a high-ticket product first to validate your offer. [7:39] The different tiers of high-ticket courses. [8:27] The discovery of mini-webinars. [9:54] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

HTC Book Series 02 - The High Ticket Courses Model | SWW187

I recently launched my first official book in the marketing space. I created a mini-series, giving you sneak peeks, behind the scenes, previews, and a little excepts from the book. I wanted to do a micro-series, about choosing certain aspects of the book and stories of where the ideas came up with. Listen to the backstory and get some additional context. You’ll Discover The origin of high-ticket courses. [2:26] The first course that I wrote sold a few hundred copies. [4:12] The first high-ticket offer I made. [7:16] I launched a lower ticket product. [8:35] The faster I can help somebody get results, the easier it is to get them to buy whatever offer. [9:01] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

HTC Book Series 01 - Origin Story | SWW186

It has been a while since I’ve had a guest on Sold With Webinars. Whenever I bring somebody on the guest podcasts I make sure that it is worth your time investment and you get the most out of your listening time as much as possible. Todd Brown is one of my mentors, and he is somebody whom I always reference with. I have progressed a lot from his teachings and the two biggest things that apply most to my methodology are the unique mechanism and the offer awareness spectrum. In this episode, we talked about the two very important things when it comes to developing sales messages: marketing an intellectual property, and offers. We wrap up by diving into the heart and soul of marketing, and the crazy proposition offer that is hard to say no to. This is one of the best conversations in my guest podcasts. You will get a lot from this, as I do!     You’ll Discover Marketing and selling are not the same activity. [6:31] The unique selling proposition. [9:59] Not everything that is true is believable and not everything that’s believable is true. [14:25] The offer is the make-or-break component of any campaign. [23:15] Difference is what gets attention. [25:44] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

The Unique Mechanism and Awareness Spectrum with Todd Brown | SWW 185

It all started when we were on vacation when I decided to isolate myself a little bit from Facebook and other social media networking sites. I want you to be very careful about the groups that you follow. And that includes me.. Find out why..       You’ll Discover Be hyper-aware of the people that you follow. [3:58] Two sides of personality when you start understanding the guru space. [5:09] What you saw on the outside is the exact opposite of what you saw. [7:22] The number one thing that you have to look for is their style. [11:36 The people that you follow are the walls of the echo chamber that you are building now. [13:38] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Beware of Gurus (Including Me) | SWW184

Are you struggling to increase your demand generation or lead flow? Are you solving an urgent problem? Are you doing the right thing? Everyone is passionate about helping people achieve great results but can’t get people to schedule a call to speak with them. People are tired of seeing the same promise. What’s the solution? Find out here!     You’ll Discover The importance of urgency. [2:42] Speaking to an urgent problem, the fast-action urgency. [4:04] Present a solution to something they are actively searching for. [7:00] Repositioning an offer that solves the first level of pain points. [8:49] Design an offer around a problem that clients are actively searching for. [10:56] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

The Urgency Solution to Solving Lead Gen Problems For Good | SWW183

When we are thinking about a high-ticket course, we get narrow-focused, one minded, and one-directional because we carefully plan the course. We keep on developing new different ways to get people to enroll in our high-ticket course. If you’re not getting the results that you want with your program, you need to create a high-ticket tripwire. Find out what a high-ticket tripwire can do for your business. You’ll Discover Go figure offers – the lifeblood of my expertise. [2:20] Create a high-ticket tripwire, which is a paid kind of like a mini offer. [6:01] Gameplan as an option as a high-ticket tripwire. [8:51] Map out your customer journey. [12:06] If you are in a competitive market, create a different promise that all leads into your backend. [13:05] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

The High Ticket Tripwire | SWW182

As you know, I love to try and share different things. I love music. I love country music and I like listening to lots of different music styles. When you listen to an album from start to finish, there’s a relationship between all the songs. Find out how I relate music to marketers.   You’ll Discover We have certain singles that we put in the marketplace. [3:15] The mass market appeal. [3:20] Some artists are experimenting with their music, same goes for us. [4:27] You can experiment with other pieces of your content. [5:00] The outward and inward facing content. [5:49] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

How to Create your Greatest Hits Album? | SWW181

What’s happening in the online education space? The advancement of the online education space on the online learning space is necessary. Are you focusing on attracting a volume of students, or attracting the best courses? Here are my thoughts on that: You’ll Discover Empowering the greatest students to come into our platforms. [3:17] The greatest instructors who can lead, they are the ones who teach effectively. [3:44] Course creator doesn’t have to do any of the selling. [4:13] The people that are attracted to my programs value their expertise. [4:58] Understand the core differences why we do what we do. [6:14] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Why Not Udemy to Sell Our Programs? | SWW180

People don’t read. They just go by what they see on the big promise, and skip the rest of the page. You do not need to be a world-class copywriter to sell your webinars. Your headlines are what people remember. It will carry people all the time. Here are my thoughts on that: You’ll Discover The single biggest leverage point that you can test in your funnels. [2:05] Learn the art of conversion rate optimization. [3:14] The one thing that makes the difference is the headline. [6:41] The number one thing that we can do to improve our sales conversion rate is to test your headlines. [8:36] Master the skill set of writing. [9:36] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

The Biggest Leverage Point | SWW179

Why do we keep pushing to make more money? Have you fulfilled your purpose? Finding your gift, sharing your gift and success to others is fulfillment in life. Here are my thoughts on that: You’ll Discover There’s so much more than money that can make us feel good. [2:19] The sense of giving back your success. [4:59] The purpose that led us to drive forward and push further. [6:07] Make a goal that will not only be beneficial to you, but to give back your success to others. [6:55] Rekindle the fire and passion that will motivate you to certain modes of growth. [7:47] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Mission and Purpose | SWW178

Have you ever wondered what’s the latest and greatest way to get clients? You will get caught up in different cycles and waves and will continue to spin your wheels if you are unaware of the trends. You have to understand how to create the best possible offer that you can. Here are my notions on that.   You’ll discover:   You’ll Discover The high ticket is the simplest, fastest, and reliable marketing approach. [5:43] Methodology will never fail. [6:48] Know how to craft your ads. [7:42] The common denominator is you and your market. [12:04] The most lightweight way to build your fundamentals. [14:55] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Trends and Waves | SWW177

What if I told you that you can do so much more with paid ads code? With paid ads, the opportunities and benefits are endless. Some common beliefs and misconceptions are all leads and appointments are created equal, well that is not just the case. Here are my thoughts on that.   You’ll Discover An indicator of whether you need to reset your expectations [1:50] All leads are not created equal [2:50] Setting the proper expectations with paid ads. [4:17] Understand organic and paid ads [5:33] Rethink your perception of what it means to generate appointments with paid ads [6:23]li> ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I Close 80% of Appointments, I Just Need More Leads! | SWW176

Sold With Webinars is a podcast for entrepreneurs, experts, consultants, and information marketers who want to sell more of their products and services online through webinar sales presentations. Your host, Joel Erway, has been creating and delivering effective sales presentations for more than 8 years with sales totaling more than $10Million as a direct result. Through interviews with other successful entrepreneurs, you’ll discover how to leverage webinars as a simple, effective tool to sell more in your business.

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Sold With Webinars Podcast

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