How do you leverage a core piece of content in your business so that it spans across multiple platforms? Do you have a strategy for this yet?Whether it is a podcast episode, a blog, a youtube video, or something else, you should be thinking about how you can leverage it to gain a higher return.In this episode, I am talking to you about leverage, and more specifically, how it pertains to the content that you&apos;re putting out.To me, leverage is the use of a small initial investment to gain a relatively high return, so that&apos;s what we&apos;re talking about when it comes to creating content.Press play and grab a pen and paper because I am giving you 16 ways to repurpose one piece of content in this episode, and I am even telling you how I repurpose each podcast episode.You’re not going to want to miss it!Full show notes are available at www.rickmulready.com/545

The Art of Paid Traffic | Proven Online Marketing Strategies You Can Implement Today

16 Ways to Repurpose One Piece of Content

Thinking about becoming a copywriter? Or maybe hiring one? In this episode, I’m interviewing my copywriter, Brittany McBean, to talk about writing copy that converts. This is one of my most downloaded episodes from last year, and I got a lot of feedback on it when it first aired because listeners learned so much from it. Brittany is a conversion copywriter who helps online entrepreneurs stand out with crystal clear messaging and a laser-focused strategy. She loves writing personality-packed websites, emails, and launches that make the big bucks—and teaching people how to be unapologetically confident, relentlessly snarky, and remarkably persuasive.We are really getting into what it takes to be a good copywriter and run a business that lights you up. We’re talking about how she went from being a direct seller to a copywriter, how she built her copywriting business, and how she went from making $7,000 in the whole of 2019 to generating $30,000 in August of 2020 alone.We&apos;re also going to cover things like: how to stand out in a crowded market, how to balance sharing personal things from your life with marketing your business, three ways to instantly improve your copywriting, how to write personality-based copy that converts, the difference between your messaging and your copy, and the questions that you should be asking when you&apos;re looking to hire a copywriter. On Today’s Show, You’ll Learn: How to talk about your personal life while still setting boundaries That you can offer value to people going through similar things to you The importance of letting go of clients that don’t align with your valuesThe value of putting yourself out there to get clarity on what really lights you upHow to surround yourself with your ideal clients Why your copy and your message are not the same things How to write copy that converts What to ask when you’re hiring a copywriterA lot of work goes into writing copy that converts, as opposed to copy that just sounds nice. Brittany is a total pro at this, so tune in if you are interested in becoming a copywriter or if you need a copywriter!If you already listened to this episode, listen again! I bet you will gain even more value from it the second time around. If you didn’t, you’re in for an awesome episode, so tune in!Are you a course creator or an online coach? Do you want to take the guesswork out of optimizing and accelerating the growth of your online business? Apply to my 12-month program at rickmulready.com/accelerator! This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less!Links & Resources Mentioned in this Episode:www.brittanymcbean.com Follow @brittanylmcbean on Instagram rickmulready.com/acceleratorFull show notes available at www.rickmulready.com/544 

(Best Of!) Simple Hacks for Writing Copy that Converts, with Brittany McBean

A couple of weeks ago here on the podcast, I talked about why launching is doing you and your potential customers more harm than good…If you missed that episode, you’re going to want to check it out! It is called “Why Launching Is Doing You (And Your Potential Customers) More Harm Than Good” from October 15th.I received a lot of feedback from that episode, so in this episode, I am diving deeper into this by answering a question from one of my Accelerator members that is looking for some direction for her next launch.She does both live launching and evergreen, but her last launch didn’t go as well as expected. Throughout this episode, I am getting into what exactly I told her and how I recommend that she move forward.If your launches haven’t been going as well as you hoped, I think that this episode will really help you out, so tune in and take notes! Full show notes are available at www.rickmulready.com/543

Should You Simply Rinse and Repeat a Launch?

Wouldn’t you like to have a business that generates revenue while you sleep? What about when you’re taking a nap in the middle of the day? That sounds pretty great to me!Seemi Abdullah has structured her business to allow her to do just that, so she is joining me to break down how.Seemi and I get into how she has structured her business and the journey she has been on to get to where she is now, how she leverages revenue share deals, how the pandemic changed her business, why she hired an OBM first, and a whole lot more. Seemi Abdullah is the founder of TrilliumMontessori.org. She has over 20 years of experience in Montessori as a teacher and school administrator and owner and now works with other Montessori experts to provide professional development and curriculum resources to Montessori professionals around the world.Regardless if you are in the teaching space or not, I want you to listen closely to this episode because there are a lot of great takeaways throughout.On Today’s Show You’ll Learn: Mindset shifts that take place throughout entrepreneurshipWhat to consider when deciding who to hire and whenThe benefit of hiring an OBM firstHow to figure out what to get off of your plateWhy it&apos;s so important to have clear systems before you hand them overTips for streamlining your “busy season”I want to reiterate that Seemi has intentionally set up her business so she can take naps. That is awesome! Money still comes in while she’s sleeping - even in the middle of the day! Listen in to hear exactly how she has structured her business to be able to do this and how accelerator has helped her along the way.Are you a course creator or an online coach? Do you want to take the guesswork out of optimizing and accelerating the growth of your online business? Apply to my 12-month program at rickmulready.com/accelerator! This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less!Links & Resources Mentioned in this Episode:rickmulready.com/acceleratorhttps://www.trilliummontessori.orghttps://www.facebook.com/Seemi-Trillium-Montessorihttps://www.instagram.com/trilliummontessoriFull show notes available at www.rickmulready.com/542

Case Study: Creating a Business That Generates Revenue While You Nap, with Seemi Abdullah

Many of you have known me as the “Facebook Ads guy” for so many years, so you might be surprised why I’d say something like that. Well, I’ve seen a lot of people asking how they can maximize Facebook ads to kickstart their lead generation and get those leads into their funnel...Yet, they miss checking first where their target audience consumes content. We often hear so much about Facebook ads…And that’s sort of where our brain goes immediately. But there could be other platforms that are better suited for your online business from a channel and strategy perspective. Today, I want to walk you through my thought process on how I would approach this through 5 examples of different niches.  You can apply this same approach to your own business. This episode will put your brain into an exercise that will get you to start thinking about your niche, which many of my Accelerator students have been digging into to get more traffic in a much more intentional way… And I really want to encourage you to start doing the same. So hope you enjoy and learn something great after listening to this podcast… Discussion Points In Today’s Episode:0:00 Introduction2:17 Why you should know your target audience’s platform3:30 My approach on how to explore and test the best platform for your niche 4:13 Example 1: Kickstarting lead generation in a jazz niche7:43 Example 2: Advertising for a business teaching nurse anesthetists9:48 Example 3: Promoting drumming classes13:06 Example 4: Where to market teaching Jiu-Jitsu14:22 Example 5: How to reach those in the teaching space16:24 What if you’re not ready or don’t have the budget for other platforms?   Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…Then my Accelerator coaching program may be for you. Click here to learn more and apply for my Accelerator coaching program.Resources:How She Did It: 563K Followers on TikTok with Meg Harrell → https://rickmulready.com/how-she-did-it-563k-followers-on-tiktok-with-meg-harrell/Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes →  https://rickmulready.com/Join and apply to my Accelerator coaching program - https://rickmulready.com/accelerator See omnystudio.com/listener for privacy information.

Why Facebook Ads May Not Be The Best Option For You

Today, we’re going to be diving into a really, really fun topic.  If you listened to last Friday’s Quick Tip Episode, I shared with you something that is a bit controversial about how launching in your business is doing you and your potential customers more harm than good.If you’ve not heard that episode, definitely go check it out.  So today, I want to do an Evergreen Funnel Q&A.  These questions are from my Accelerator coaching members and people who have been reaching out to me regarding evergreen funnels.  So in this episode, you’ll learn the answers to the following: Who is evergreen right for? I’ve seen many of my students think that evergreen is the ultimate passive income business. Should your offer be on evergreen or live launches?What do you focus on if you&apos;re not seeing sales on your evergreen funnels?What offer price will work best?Do you send follow-up emails to those who didn’t watch your webinar?Is discounting the price of your course or membership a good idea? I’m also going to share tons of different ways to sell your online course or membership on evergreen, how to increase sales on your evergreen funnel, and tips around creating urgency in your offers other than discounting. Although it’s a continuous and tedious work, there’s a lot of big surprises, successes, and sweet spots you can expect from an evergreen funnel. And by the way, this is our first Q&A episode that I’ve done in a long time here on the show, and I’m going to do a lot more in upcoming episodes.  Appreciate you for always tuning in, and hope you enjoy and learn key takeaways from this podcast… Discussion Points In Today’s Episode:0:00 Introduction2:25 Who’s and who’s not fit for evergreen funnels? 4:57 Ways to sell your online courses on evergreen 17:11 Should your offer be on evergreen or live launches? 22:13 Increasing sales in your evergreen funnel 32:17 Offer prices that work best for evergreen 35:43 Should you send follow-up emails when people don’t show up? 40:47 How to warm people up prior to making offers 45:31 Create honest urgency with something other than discounting Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle? If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business… Then my Accelerator coaching program may be for you.  Click here to learn more and apply for my Accelerator coaching program.Resources:Why Launching Is Doing You (And Your Potential Customers) More Harm Than Good → https://rickmulready.com/why-launching-is-doing-you-and-your-potential-customers-more-harm-than-good/How to Work With (and Find) an Ads Manager → https://rickmulready.com/how-to-work-with-and-find-an-ads-manager/ Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes →  https://rickmulready.com/I’ve basically tried them all over the years, but this is my favorite landing page, order form and funnel builder. And it has a built affiliate center! → https://www.rickmulready.com/10xproJoin and apply to my Accelerator coaching program - https://rickmulready.com/accelerator See omnystudio.com/listener for privacy information.

Evergreen Funnels: Q&A

Today, we’re going to be diving into a really, really fun topic.    If you listened to last Friday’s Quick Tip Episode, I shared with you something that is a bit controversial about how launching in your business is doing you and your potential customers more harm than good. If you’ve not heard that episode, definitely go check it out.    So today, I want to do an Evergreen Funnel Q&A.    These questions are from my Accelerator coaching members and people who have been reaching out to me regarding evergreen funnels.    So in this episode, you’ll learn the answers to the following:  Who is evergreen right for? I’ve seen many of my students think that evergreen is the ultimate passive income business.  Should your offer be on evergreen or live launches? What do you focus on if you're not seeing sales on your evergreen funnels? What offer price will work best? Do you send follow-up emails to those who didn’t watch your webinar? Is discounting the price of your course or membership a good idea?   I’m also going to share tons of different ways to sell your online course or membership on evergreen, how to increase sales on your evergreen funnel, and tips around creating urgency in your offers other than discounting.  Although it’s a continuous and tedious work, there’s a lot of big surprises, successes, and sweet spots you can expect from an evergreen funnel.   And by the way, this is our first Q&A episode that I’ve done in a long time here on the show, and I’m going to do a lot more in upcoming episodes.    Appreciate you for always tuning in, and hope you enjoy and learn key takeaways from this podcast…  Discussion Points In Today’s Episode: 0:00 Introduction 2:25 Who’s and who’s not fit for evergreen funnels?  4:57 Ways to sell your online courses on evergreen  17:11 Should your offer be on evergreen or live launches?  22:13 Increasing sales in your evergreen funnel  32:17 Offer prices that work best for evergreen  35:43 Should you send follow-up emails when people don’t show up?  40:47 How to warm people up prior to making offers  45:31 Create honest urgency with something other than discounting  Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?   If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…   Then my Accelerator coaching program may be for you.    Click here to learn more and apply for my Accelerator coaching program. Resources: Why Launching Is Doing You (And Your Potential Customers) More Harm Than Good → https://rickmulready.com/why-launching-is-doing-you-and-your-potential-customers-more-harm-than-good/ How to Work With (and Find) an Ads Manager → https://rickmulready.com/how-to-work-with-and-find-an-ads-manager/  Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes →  https://rickmulready.com/ I’ve basically tried them all over the years, but this is my favorite landing page, order form and funnel builder. And it has a built affiliate center! → https://www.rickmulready.com/10xpro Join and apply to my Accelerator coaching program - https://rickmulready.com/accelerator  See omnystudio.com/listener for privacy information.

You might be surprised to hear me say this as I created my business purely on launching. That’s all I did for the first six years of my business...It was successful. Yet, the more I launched, the more I began to dislike the process. And it’s not just for me, I notice this every single week, whether it’s from my Accelerator members or people just reaching out in general. You see, I wanted to help my younger sister sell her resources and lesson plans on Teachers Pay Teachers, which is a site devoted to do just this.  The teacher entrepreneurs in my Accelerator program recommended a specific course. But it turns out that the course wasn’t open yet...That was a huge eye-opener for me and made me realize what past potential customers must have felt.In this episode, I want to dive into these kinds of examples and why I think launching is doing more harm than good to you and your potential customers from a mental health and business standpoint. But I want to clarify that the kind of launches I’m talking about are those that happen once or twice per year. So if you’re counting on those launches as a major piece of the overall revenue of your business, then this episode is for you! What I’m sharing with you today is my truth from my years of launching (I used to do those types of launches) and my recommendations to make it better. Hope you enjoy and learn something new from this episode… Discussion Points In Today’s Episode:0:00 Introduction1:51 What I experienced in looking for online courses 10:30 How launches affect you and your customers’ mental health 18:31 How launches affect your online business 21:10 Have an evergreen process for your launching Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…Then my Accelerator coaching program may be for you. Click here to learn more and apply for my Accelerator coaching program.Resources:Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes →  https://rickmulready.com/Join and apply to my Accelerator coaching program - https://rickmulready.com/accelerator See omnystudio.com/listener for privacy information.

Why Launching Is Doing You (And Your Potential Customers) More Harm Than Good

You might be surprised to hear me say this as I created my business purely on launching.  That’s all I did for the first six years of my business... It was successful. Yet, the more I launched, the more I began to dislike the process.  And it’s not just for me, I notice this every single week, whether it’s from my Accelerator members or people just reaching out in general.  You see, I wanted to help my younger sister sell her resources and lesson plans on Teachers Pay Teachers, which is a site devoted to do just this.   The teacher entrepreneurs in my Accelerator program recommended a specific course.  But it turns out that the course wasn’t open yet... That was a huge eye-opener for me and made me realize what past potential customers must have felt. In this episode, I want to dive into these kinds of examples and why I think launching is doing more harm than good to you and your potential customers from a mental health and business standpoint.  But I want to clarify that the kind of launches I’m talking about are those that happen once or twice per year.  So if you’re counting on those launches as a major piece of the overall revenue of your business, then this episode is for you! What I’m sharing with you today is my truth from my years of launching (I used to do those types of launches) and my recommendations to make it better.  Hope you enjoy and learn something new from this episode…  Discussion Points In Today’s Episode: 0:00 Introduction 1:51 What I experienced in looking for online courses  10:30 How launches affect you and your customers’ mental health  18:31 How launches affect your online business  21:10 Have an evergreen process for your launching  Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle? If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business… Then my Accelerator coaching program may be for you.  Click here to learn more and apply for my Accelerator coaching program. Resources: Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes →  https://rickmulready.com/ Join and apply to my Accelerator coaching program - https://rickmulready.com/accelerator  See omnystudio.com/listener for privacy information.

Today, I’ll be introducing a new segment for my podcast, which I will call ‘What Would Rick Do?’Since this is the first one, I want to do a Q&A around memberships and share some situations that have come up with my Accelerator coaching program members and my recommendations for each case.The first scenario we’ll be talking about is what an offer should look like to get more people into your membership.  Well, there’s a couple of ideas that you can do to reach this goal. It could be a one-off discount of a course with an upsell for them to join the membership…Price anchoring the course and membership… Or, running a Facebook ad to a small offer and then directing them to the membership. One of my Accelerator members did this last year, and it worked really well. But Facebook ads are very different right now as they were before. If you’ve already created tons of lead magnets, I’m going to show you how you can leverage and repurpose those to drive new people to your membership offer. What I’m going to share are the exact strategies that I would do. This may be a long game, but once you find something that works, that is where you double down. Plus, I’ve got five more interesting scenarios to discuss in this podcast that we are talking about inside of my Accelerator coaching program. So hope you enjoy and learn a lot of valuable insights from today’s episode...Discussion Points In Today’s Episode:0:00 Introduction3:19 How membership offers should look like 5:27 Be patient and test your lead magnets 9:41 Track your campaigns 11:19 Increasing the lifetime value of your current customers 20:49 Hiring people locally vs. overseas29:58 Strategies to get more podcast downloads 36:29 Hiring specific roles in your business Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…Then my Accelerator coaching program may be for you.  Click here to learn more and apply for my Accelerator coaching program.Resources:I love to hear your feedback on this style of show! Submit your scenarios for the ‘What Would Rick Do’ episodes by shooting us an email → support@rickmulready.com Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes →  https://rickmulready.com/I’ve basically tried them all over the years, but this is my favorite landing page, order form and funnel builder. And it has a built affiliate center! → https://www.rickmulready.com/10xproJoin and apply to my Accelerator coaching program - https://rickmulready.com/accelerator See omnystudio.com/listener for privacy information.

Using Facebook Ads For Your Membership? (What Would Rick Do)

Today, I’ll be introducing a new segment for my podcast, which I will call ‘What Would Rick Do?’ Since this is the first one, I want to do a Q&A around memberships and share some situations that have come up with my Accelerator coaching program members and my recommendations for each case. The first scenario we’ll be talking about is what an offer should look like to get more people into your membership.    Well, there’s a couple of ideas that you can do to reach this goal.  It could be a one-off discount of a course with an upsell for them to join the membership… Price anchoring the course and membership…  Or, running a Facebook ad to a small offer and then directing them to the membership.  One of my Accelerator members did this last year, and it worked really well. But Facebook ads are very different right now as they were before.  If you’ve already created tons of lead magnets, I’m going to show you how you can leverage and repurpose those to drive new people to your membership offer.  What I’m going to share are the exact strategies that I would do.  This may be a long game, but once you find something that works, that is where you double down.  Plus, I’ve got five more interesting scenarios to discuss in this podcast that we are talking about inside of my Accelerator coaching program.  So hope you enjoy and learn a lot of valuable insights from today’s episode... Discussion Points In Today’s Episode: 0:00 Introduction 3:19 How membership offers should look like  5:27 Be patient and test your lead magnets  9:41 Track your campaigns  11:19 Increasing the lifetime value of your current customers  20:49 Hiring people locally vs. overseas 29:58 Strategies to get more podcast downloads  36:29 Hiring specific roles in your business  Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle? If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business… Then my Accelerator coaching program may be for you.    Click here to learn more and apply for my Accelerator coaching program. Resources: I love to hear your feedback on this style of show! Submit your scenarios for the ‘What Would Rick Do’ episodes by shooting us an email → support@rickmulready.com  Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes →  https://rickmulready.com/ I’ve basically tried them all over the years, but this is my favorite landing page, order form and funnel builder. And it has a built affiliate center! → https://www.rickmulready.com/10xpro Join and apply to my Accelerator coaching program - https://rickmulready.com/accelerator  See omnystudio.com/listener for privacy information.

Thinking about adding a membership to your already growing business?Already have a membership?An online course?Have you considered that one might not be the best idea for your business?Well, on today’s episode, I’m diving into answering whether an online course or a membership is right for your business.You see, I built my business with online courses, but I’ve also had memberships too.And I like both for different reasons.I’ve covered a lot about online courses here on the show, but not a ton about memberships.Memberships can be a high leverage, simple yet effective business model, and they&apos;re also a great opportunity to differentiate yourself from others in your space in the way that you deliver your membership.This is why I&apos;m kicking off a “Membership Series” here on the podcast where we&apos;ll be deep diving into all aspects of memberships starting with today&apos;s topic — is an online course or membership right for your business -- all the way through to retention strategies and beyond.This series is going to be for those of you with an existing membership or if you&apos;re considering adding one to your business.Hope you enjoy today’s episode...  Discussion Points In Today’s Episode:0:00 Introduction3:22 Memberships don’t have to be the usual monthly subscription5:23 Create a membership or an online course?9:28 The best time to add memberships to a business10:59 Best way to price your membership13:01 Your membership should have a promise14:33 Why people cancel their memberships18:08 People just get thrown into a membershipAre you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…Then my Accelerator coaching program may be for you.  Click here to learn more and apply for my Accelerator coaching program.Resources:Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes →  https://rickmulready.com/I’ve basically tried them all over the years, but this is my favorite landing page, order form and funnel builder. And it has a built affiliate center! → https://www.rickmulready.com/10xproJoin and apply to my Accelerator coaching program - https://rickmulready.com/accelerator See omnystudio.com/listener for privacy information.

Is a Membership or a Course Right For Your Business?

Thinking about adding a membership to your already growing business? Already have a membership? An online course? Have you considered that one might not be the best idea for your business? Well, on today’s episode, I’m diving into answering whether an online course or a membership is right for your business. You see, I built my business with online courses, but I’ve also had memberships too. And I like both for different reasons. I’ve covered a lot about online courses here on the show, but not a ton about memberships. Memberships can be a high leverage, simple yet effective business model, and they're also a great opportunity to differentiate yourself from others in your space in the way that you deliver your membership. This is why I'm kicking off a “Membership Series” here on the podcast where we'll be deep diving into all aspects of memberships starting with today's topic — is an online course or membership right for your business -- all the way through to retention strategies and beyond. This series is going to be for those of you with an existing membership or if you're considering adding one to your business. Hope you enjoy today’s episode...     Discussion Points In Today’s Episode: 0:00 Introduction 3:22 Memberships don’t have to be the usual monthly subscription 5:23 Create a membership or an online course? 9:28 The best time to add memberships to a business 10:59 Best way to price your membership 13:01 Your membership should have a promise 14:33 Why people cancel their memberships 18:08 People just get thrown into a membership Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle? If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business… Then my Accelerator coaching program may be for you.    Click here to learn more and apply for my Accelerator coaching program. Resources: Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes →  https://rickmulready.com/ I’ve basically tried them all over the years, but this is my favorite landing page, order form and funnel builder. And it has a built affiliate center! → https://www.rickmulready.com/10xpro Join and apply to my Accelerator coaching program - https://rickmulready.com/accelerator  See omnystudio.com/listener for privacy information.

For the past few years now, we hear people saying that email is dead.Well, I have news for you. It’s not.Email is still one of the best ways to build relationships with your audience. Yes, open rates have gone down. But there are different ways to increase your open rates.And one of the best ways shouldn’t come as a shock to you.It’s using a lead magnet to build your email list.For this episode, I’ll share with you two things. The first are the 6 characteristics of a great lead magnet. A great lead magnet is one that:Solves a specific problem your audience hasGives a quick win Gives solutions in the format that aligns to how your audience consumes your contentOverdelivers on the quality of the contentIs a logical step towards your offerBuilds trust and respect with your ‘perfect person’The lead magnet of your choice should check all these boxes. The second thing you’ll be getting from this episode is a valuable resource you can use for the next 2 years. I’m giving 17 lead magnet ideas that you can try for your business. Out of these 17 ideas, pick one that aligns with your business and your audience. Don’t take all of them, and try to implement them in a week. That’s definitely not what I’m suggesting.So in this episode, I’m giving you a whole bunch of lead magnet ideas that you can swipe, steal, and implement in your business. If you want your own copy of my 17 lead magnet ideas, you can download this little cheat sheet at https://www.rickmulready.com/leadmagnet.Discussion Points In Today’s Episode: 0:00 Introduction 5:25 Know your people and their problems6:01 Give them a quick win7:11 Give solutions in a format that aligns with how your person consumes content8:14 Overdeliver on the quality of your lead magnet9:03 Your lead magnet should be the logical next step to your offer12:56 It should build respect and trust13:35 17 lead magnet ideas you can steal16:00 Advantages of a short video training17:25 Create a resource that does the work for them19:46 Benefits of quizzes21:44 Use live webinars to list build22:48 Give out a free resource25:16 Try giving a free trial27:08 Give a free book or e-book29:20 Recap of key characteristics of a lead magnetAre you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…Then my Accelerator coaching program may be for you. Click here to learn more and apply for my Accelerator coaching program. Resources: Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes →  https://rickmulready.com/Download a PDF of the 17 Lead Magnet Ideas  → https://www.rickmulready.com/leadmagnetTake my quiz to find out What’s Your Online Business Personality → https://www.rickmulready.com/quizI’ve basically tried them all over the years, but this is my favorite landing page, order form and funnel builder. And it has a built affiliate center! → https://www.rickmulready.com/10xproJoin and apply to my Accelerator coaching program - https://rickmulready.com/accelerator See omnystudio.com/listener for privacy information.

Steal These 17 Lead Magnet Ideas

For the past few years now, we hear people saying that email is dead. Well, I have news for you. It’s not. Email is still one of the best ways to build relationships with your audience.  Yes, open rates have gone down. But there are different ways to increase your open rates. And one of the best ways shouldn’t come as a shock to you. It’s using a lead magnet to build your email list. For this episode, I’ll share with you two things. The first are the 6 characteristics of a great lead magnet.  A great lead magnet is one that: Solves a specific problem your audience has Gives a quick win  Gives solutions in the format that aligns to how your audience consumes your content Overdelivers on the quality of the content Is a logical step towards your offer Builds trust and respect with your ‘perfect person’ The lead magnet of your choice should check all these boxes.  The second thing you’ll be getting from this episode is a valuable resource you can use for the next 2 years.  I’m giving 17 lead magnet ideas that you can try for your business. Out of these 17 ideas, pick one that aligns with your business and your audience.  Don’t take all of them, and try to implement them in a week. That’s definitely not what I’m suggesting. So in this episode, I’m giving you a whole bunch of lead magnet ideas that you can swipe, steal, and implement in your business.  If you want your own copy of my 17 lead magnet ideas, you can download this little cheat sheet at https://www.rickmulready.com/leadmagnet. Discussion Points In Today’s Episode:   0:00 Introduction 5:25 Know your people and their problems 6:01 Give them a quick win 7:11 Give solutions in a format that aligns with how your person consumes content 8:14 Overdeliver on the quality of your lead magnet 9:03 Your lead magnet should be the logical next step to your offer 12:56 It should build respect and trust 13:35 17 lead magnet ideas you can steal 16:00 Advantages of a short video training 17:25 Create a resource that does the work for them 19:46 Benefits of quizzes 21:44 Use live webinars to list build 22:48 Give out a free resource 25:16 Try giving a free trial 27:08 Give a free book or e-book 29:20 Recap of key characteristics of a lead magnet Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle? If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business… Then my Accelerator coaching program may be for you.  Click here to learn more and apply for my Accelerator coaching program.   Resources:   Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes →  https://rickmulready.com/ Download a PDF of the 17 Lead Magnet Ideas  → https://www.rickmulready.com/leadmagnet Take my quiz to find out What’s Your Online Business Personality → https://www.rickmulready.com/quiz I’ve basically tried them all over the years, but this is my favorite landing page, order form and funnel builder. And it has a built affiliate center! → https://www.rickmulready.com/10xpro Join and apply to my Accelerator coaching program - https://rickmulready.com/accelerator  See omnystudio.com/listener for privacy information.

Facebook ads expert Rick Mulready from RickMulready.com brings you The Art of Paid Traffic, revealing the best online marketing tips, tactics and strategies for growing and scaling your business. Discover how to create freedom in your business through online marketing and advertising without having to empty your wallet in the process. Learn how to automate your leads and sales from the top experts in paid traffic on Facebook ads, to YouTube ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, sales funnels, analytics, landing pages, sales pages, how to write good ad copy, banner ads, ad networks, buying email lists, affiliate marketing and more. Everything that’s working right now (and not working) to help you create a killer sales machine for your business so you know exactly where your next lead and sale are going to come from.

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