What is going on, guys? Hey, this is Colton woods. Come back to you with another episode from learning from the experts. Um, now today's gonna be a little bit different. So I'm recording on the podcast. Uh, so I got my mic here and recorded on the podcast mic, but I'm also recording on a video so I can throw something up here on YouTube. Um, so you guys, if you want to see a little bit more, what I'm talking about, you can, you can come on in the YouTube channel and check it out there. Um, but I'm gonna do my best to make it so you don't necessarily have to, but if you'd like to, you can. Um, so today something's been on my mind and I actually went live in a different group, kind of about this a little bit in depth here. And it's, I don't know, it's blowing my mind, how many people are not doing this.   Like, it blows my mind how many people don't have this figured out and they're in business and they think they're going to be successful. They may be fairly successful, but then like, they, they, they could be so much more if they just understood these things. So I want to go through it. I want to explain it. I'm definitely going to be writing here on the video. I'm going to be showing some stuff as I pull in my iPad feeds. So I can like write down and show you where I'm at. But, uh, for the podcast, hopefully you guys will be able to just, you know, understand it from where I'm speaking. But anyway, so welcome to this episode. Um, let's go ahead and get started. Now, if you guys follow Steve Larson at all, um, you'll know, he talks about the three core markets. Now, when I say three core markets, there are literally three markets that anybody, any business sells into. Um, and those three markets being, let me, uh, I'm going to be writing this. So it might be a little bit of lag on the podcast. Sorry about that guys. Um, so the three core markets, literally it's health, wealth, and relationships.   Now, what does that mean? Um, essentially what that means is whatever you sell needs to fit in one of those three core markets. And if you are not, if your message or your messaging, uh, for whatever you're selling, doesn't fit into those three core markets, then you're doing something wrong. You've, you're, you're yeah. Typically any pretty much everything fits in there anyway. Um, most people may even be doing it and not realizing it. If they didn't know what three core markets were. Now, these three core markets, this is like the sum of all business right here. Um, so health, like there's a ton of health products. There's a ton of wealth products and there's a ton of relationship products. Um, and example of those, I absolutely love Steve Larson's, um, example of the Gillette razor when he came up, that one, his genius. Um, so he talks about how like Gillette razors, you would think that they're in like the health market, you know, like it's Oh, healthy.   You want to make yourself looking better, whatever it may be. Um, but in reality, they're actually in the relationships market, which is interesting because every time you see a commercial from them, um, after the dude's like done shaving his face off and looking all clean and like slick, some lady comes up behind him and just like fills his face up, you know? So like they're selling relationships like, Hey, if you get this razor, you're gonna be able to find, you know, a girl or your wife is going to love you more, whatever it may be, your girlfriend's going to be, um, won't be able to keep her hands off. You know what I mean? So like, that's exactly what they're selling, but it's a razor, like you wouldn't think razors would fit into one of those three core markets, but they do. And the reason we bring that up is because you may not think, Oh, my product doesn't fit.   One of those three markets it's possible that you may think that, but the reality is can it's all messaging. Um, yeah, there's some really good stories that I'm like, uh, I just thought of another one that I wasn't really thinking of before, but, um, some good old school marketers, uh, Steve talks a lot about our Lasker. Um, and now I'm trying to think of the other guy and I can't think of his name. Yup. Anyway, they're amazing like a dove soap, one that if you went to any of the offer mind, um, events from Steve in the past, well, I guess last one, um, in 2019, he talked about dove soap. Um, and the messaging behind that was it's, it's super genius on that one. It's not so it's lotion, like it's literally not soap. Like they literally say it's not soap the whole time, even though it literally is soap.   Like, but it's not soap it's soap, but it isn't. Um, the messaging is so key on that. They're actually selling, I would say even relationships in there because it's like, yeah, health actually. Um, that's interesting. Like, Oh my, my, um, it moistens my skin and I feel better and better. Like, and then it talks even about how like, um, one of the ads is like, it's awesome. She's like I was going to go out with my girlfriends. And, um, I got in the bath and dove, slipped in with me. And I ended up spending the entire day with dove. I'm like, I have to tell all my friends about it, you know, like it's super funny. Um, so anyway, it's soap, but it fits in one of those three. Yes. A lot of different soaps can fit into health, but you can also make it relationships thing.   Um, old spice sells soap and it's all about like ax is probably the best acts. I forgot about acts. They're probably the best example of like, yeah. Trying to get relationships from your soap. So hopefully that's kind of a little bit of a, an idea of what these three core are. Now, if you're trying to sell your product specifically, or I guess generally in this market, one of these three markets you're missing the Mark here. Um, you don't necessarily want to sell directly into this huge ocean, um, of, of all these different products and people. Now we talk about how those three oceans are like the re or those three markets are like a red ocean. Like there's so many sharks in there. There's so many people just trying to sell their stuff in there that they're like just eating each other. So there's just blood all through the water cause everybody's killing each other.   So you don't want to be in those three markets like selling directly into it. You want to, you want to, you want to go a couple deep and if you're watching on the YouTube video, you'll see this, but I'll try to explain it for the podcast. Excuse me. Um, well you want to do is like, so for the race relationships, health, and wealth, uh, whatever your product may need or whatever it's going to be. So like for me, we sell a lot of keto stuff. So if I go to the next, if I go down and if you've ever heard of like niching down, this is kind of that idea there, you want to find your pocket of your, or your smaller market of people who are looking for your product, but your, and you can position it in a way that seems different than the rest of the markets.   So you're creating your own market essentially, um, or finding a current market that's small enough that you can actually pivot and sell into. Ah, there's so many different ways, but I'll explain a little bit here. So, um, the Quito market is fairly huge. Like if I were to just, if I were to get on ad words and do nothing but paver ads where I'm talking, or I'm trying to get people on Quito where I'm like, Hey, you're doing keto by this stuff. Like anybody who searches, just the general word Quito, I'm going to spend a ton of money, trying to get them to come find my stuff because keto is going to be an expensive keyword. I mean that, that's a hot topic. That's a really big market. Now, the chances of me finding somebody who searches Quito, um, sorry about that. Uh, I thought I'd turned notifications off. So anybody that searches the word Quito,   It's going to be expensive cause it's a huge market. But if I were to go like, um, Quito for, I mean it's a little bit small. So if we go down and I find a smaller market, I'm going to try to make this seem a little bit more realistic here. If I try to find a smaller market, um, one thing like we were doing was, um, or I was explaining on different videos, like Hito for entrepreneurs. Um, that's interesting stuff like, Hey, if you're an entrepreneur, you need to be on keto. And they're like, wait, what, anybody that knows anything about keto is searching Quito and entrepreneurship or has any kind of keywords for that. Like, that's going to be a cheap keyword for me to, to get. And not only that, I'm going to find somebody who is looking for like exactly what I'm talking about.   So when they come onto my page or my sales funnel, the first page of my funnel, they're literally going to be like, he's speaking directly to me because I'm going to make the copy specifically for that person. So anybody that's searching this stuff, Hey, you know what, like I'm entrepreneurship like, uh, I'm an entrepreneurship or I'm an entrepreneur, um, Quito entrepreneurs on Quito, like different, different variations of that. Um, if they, if they're searching that they're ready essentially to buy whatever I'm selling, because I'm speaking directly to entrepreneurs who need to be doing keto or entrepreneurs who understand things about Quito. So I can pay a lot less for keyword. Yeah. There's not going to be as many people searching it, but that's the point as well. I'm not just looking for a general idea or general keyword that I'm going to try to pick off people that might be understanding where I'm going to be selling them, like might be ready for what I'm selling them.   Instead. I'm just going to go for the smaller numbers and get directly to the people who I do want to sell right away. So hopefully, hopefully this helps a little bit, if you're selling more to just the generic market and let me get into this a little bit more, if you have a generic person or a generic who everybody talks about, know who you're selling. If you have a generic who then your, your it's not very good. Um, I think it was Perry Belcher that talked about, um, I think it was him, but I can't, I gotta find this, don't quote me on that. Um, I got to find out where the story exactly is I can't remember, but he was   Pitching these two salon owners, um, these two, these two women that owned a salon, pitching them on this product that he was trying to sell them. So he goes in there, they're like the main people. And he's talking through this whole product, like giving his whole spiel, his pitch. Um, and they're like, wow. Yeah, this is great. This is cool. And then they kept like looking at each other and they kept asking each other. You think, you think Karen would like this? I don't remember if that's the exact name of the user. I feel like I, I, I feel like I used the correct name the other day. Anyway. You think Karen would actually like this? You think Karen would buy this? Do you think Karen would, um, use this product? Uh, and they kept, they said it enough that eventually he's like, all right, who is caring and why is she not here?   Cause it sounds like she's the decision maker and she should be here because I don't want to be talking to somebody who can't make a decision on whether or not this product, whether or not you can actually buy this from me. Like otherwise I'm just standing here wasting my time, trying to pitch you guys on this product. And now you're going to go tell somebody and not deliver it correctly to the person who actually makes, you know, the decisions. Um, and they just kind of laughed at him and like, Oh no, no, it's, Karen's our customer avatar. And he's like, you're what, like, he'd never heard of a customer avatar this time at this point. So, um, let me go back here.   So customer avatar, that's an interesting concept in & of itself. So the customer avatar, they literally had a paper filled out like this big poster that had a picture, like a stick figure on it. Um, I'm just thinking through what, what I saw in my head as I listened to the story, um, like a stick figure of somebody with like, its kinda drawn out into this girl named her Karen and then gave like, put on all of the things she likes to do the things she doesn't like to do. Like, you name it, like they had this person dial down. Like it wasn't even a real person, but you would have thought it's a real person. They knew their customers so well, they knew exactly what they liked, what they didn't like any of that stuff. So when he came in, started pitching them, they're like, you know what?   We just don't feel like Karen would actually like, this would be good for her. Like, we don't feel like she would enjoy this. We don't feel like she would actually buy it again or buy it in the first place. So they passed on it. And he's like, that is amazing. If you don't know your customer avatar, you don't know who you're actually like selling to. You don't know how to talk to them. If you don't know how to talk to the person you're trying to sell and chances are, they're not going to relate with you and chances are, they're not going to understand what you're trying to say or sell them. So, and if you're just selling a generic person, you're going to get kind of a generic result, which is interesting. So I just wanted to go through this with you guys. This is kind of a base level. I know Steven's got some, I think he's got some deeper, uh, three core markets podcasts that you guys can check out to you if you want to go into a little bit deeper, but I just wanted to put this out there. Like I'm seeing so many people mess this up right now. So I wanted you to run this, run through this with you guys. Um, and have you, yeah. Give you something to think on so you can like figure out, you know what my actually might talk to the right person. And chances are like, if, if you know who you're actually selling, when they ask you something or they ask you a question, you're going to be able to answer and they're going to be like, Oh my goodness, you are totally correct. Like that. Exactly how I'm feeling. You validated exactly what I'm thinking, how I felt. I feel the emotion of you taking off the problem and giving me the solution that I've been needing. So yes, I need to pay you because you provide the exact solution for my exact like scenario or problem or whatever it may be. Whereas if I'm just trying to sell Quito to anybody, it's like, yeah, you're you can still sell it, but yeah, I'm going to sell it nearly as well, unless you're like speaking directly to your customer avatar. So hopefully that helps guys. I wanted to run that through that with you guys today. Um, yeah, go out there, keep crushing it. And trust me, there's like listening to the experts and stuff. And this is a, yeah, this is, this is the way to think about it. So awesome stuff guys. Um, thank you very much. We'll talk to you all later.  

Learning From The Experts

LFTE 29: Creating Your Dream Customer...

What's going on guys. Hey, this is Colton woods and you are listening to another episode of learning from the experts. And today I want to actually walk you through or talk about some of the things that I learned from the legendary Rallycross driver Ken block. Hey, what's going on guys? So a couple of weekends ago, I actually got the opportunity to be one of Ken block's guests at the rally cross, um, for red bull, which is a super huge event. Travis was drawn, if you don't know who he is, he's like, he's like the biggest man in the that sport, like in those sports, I mean period and uh, motors or dirt bikes, everything. Like he is crazy into those kinds of sports rally cross, um, especially to you. Um, he, yeah. Anyway, so he puts on the event, um, called nitro world games and I actually got to attend it and be able to kind of meet, uh, Ken block and be with his crew and see how they all work and how they do it. And not only that, I got to see a lot of like the insides of how they operate and, uh, the different issues that we're having and also like their tactics, which I thought was really interesting, really cool. Um, so, uh, the guy who actually hooked me up, that was a follower of Steve Larson, um, ended up meeting or talking to me and we kind of got acquainted and then he's like, Hey dude, I work for these guys name, uh, Ken block and Travis [inaudible]. He, I dunno if you know who they are. And I'm like, dude, heck yes. I know who they are. They're freaking legendary. Um, and so we, yeah, we got acquainted there and I'm like, that's crazy. You work with them. Like that's super awesome. Those guys, I've watched their, their stuff for years now. Um, really respect them a ton and they had both put out a ton of content, so they, both marketers as well, which is really cool. Um, so we were talking, he's like, Hey man, we're going to be racing at the natural world games and um, we'd love to have you there as a guest. And you can kind of hang out, meet the crew, uh, check out how we do it and do this different things. And I'm like, Oh man, this is like a dream come true right there. That's like stuff I dreamed of as a kid, uh, which is, which is a pretty cool, um, anyway, so, uh, his name is, uh, David Mansfield and he, he's he, yeah. So he totally hooked me up. Um, and he's like, dude, it's really cool to see because it's, it really relates to business, um, on how like we run it. It's only like a hundred times faster than it, which is pretty cool. So he actually is like, like the coach, like he kind of coaches can block through his driving as he's driving, which means he has to be super fast at it, make really quick decisions and help, can make the quickest decisions and the best decisions that's gonna make him the best time. So it was really interesting watching all of this. Um, they would get out there, they start racing and David Mansfield would be up on this stand, kind of watching everybody race around. And he had a headset on and he would talk to Ken as he's driving. And so I'm watching this and literally it's like split second decisions, um, and like, okay, like this is what's coming on up. This is going to be the best way to take that turn or so-and-so's on your outside. You need to push them out and cut into the turn here. Like you do this, Oh, you need to take this path on the next one and you get around them here, I've noticed that these people are doing this. And so it's just really interesting to watch. Um, and then what was actually also very interesting was just to see how well they were able to race. But then when like the, we're having the worst time with, uh, with tires and blowing out, like these are brand new tires, like really expensive, nice tires and they're just shredding them. I guess that that's what happens when you have 700 horsepower in a tiny little car and you are on the gas, but all the time. So it makes sense I guess. Um, but it was interesting to see how they kind of got through it and what I also, okay, so here's the kicker. Here's the biggest takeaway that I got from this. Um, besides all the little things like the coaching through the going, um, you know, going around like pushing people through this corner and cutting them here and doing all this like cool, like tactical stuff. Um, there was one, there was one spot or one time, I guess one thing in the event that really stood out to me and what is, what makes Ken block the man. He who he is. I feel like, um, so on, I think, I believe he's like the second race of the day. Now let me pre-frame this a little bit. This, this is so rally cross is there in these cars, like there, a lot of them are Subarus. Uh, Ken block drives this Ford Fiesta, which is literally not a Fiesta anymore. Like there literally is no stock parts left on it. Um, these cars cost $750,000 a piece. Yes. You heard that right? $750,000. Three quarters of a million dollars per car and they have three of them. Um, so that's, yeah, these cars are nuts. It's not a little Ford Fiesta. You would go buy at the dealership for $14,000. Um, definitely highly, insanely modified. And yeah, so they drive these cars around and it's typically, it's on a pavement track and they're burning tires everywhere. Like they're sliding sideways. All four tires are burning and they have to come around the corner sliding and make it through it as quick as they can and then come around another quarter corner as a pivot and slide the other way. It's crazy stuff. If you want to see an example of what I'm talking about. Um, the Jim Canna, um, videos on YouTube is literally like what made them big ins, kind of what he just started for fun and then became a franchise. Um, and Jim Conner being J a, G Y M K H, a, N. a, um, I believe that's how you spell it. I could totally be wrong. Anyway. Um, Jim [inaudible] like, so the latest one, they just came out with Jim [inaudible], which is completely Epic by the way. And really they just do these crazy stunts and these crazy driving around in like cities like Chicago and uh, LA, different places that are just Epic deceive and they, so they, they record these and they come out with the best as they can and then it's just, it's super entertaining for that, that area. Well this track was at the nitrile world games was mostly dirt, which is highly way different than most of them since they're all mostly pavement. This is a lot different because it's all dirt. Um, there was a payment section in there, but it really wasn't much and I don't know. Super cool. And then the jump is like a world record jump. Now this is, they're in a car and there's 110 foot jump on the track. 110 feet in a car. And by the time they actually get off the jump and land, it's usually about 120 feet or more. That's, that's like a massive jump. Like, I don't even know if you can picture that. It's huge. Um, let alone in a car, like that's, that's massive on a dirt bike, um, in a car. That's insane. So they have to hit this jump at like 75 miles an hour at least. And you don't want to be going over 80 or like 78. You want to be between like 75 and 80 or 75 and 78 or something like that. Um, he was telling me, and I forget the exact numbers, um, but he's like, yeah, if you, if I hit that jump at like 85, I'm like toast because I'll land on this flat part and probably break my back in the process, you know, because all hit so hard. Um, which he actually ended up hitting the last race of the day. He actually ended up hitting the jump like 82 and he was definitely hurting from it. He's like, man, those, it was not good anyway, so they have to hit this jump super fast. Well on the second race of the day, they're Ryan round and he's in first. And like for the first two laps he's in first. What I didn't realize at first was that he actually blew his back, right tire in the first lap, literally shredded in the first lap. Well then he kept it in first place, the second lap, and then he kind of fell behind a little bit on the third lap. Well I knew his tire was shredded for sure in the second lap. And what's crazy is like I'm watching him and he's driving around this tire and he's still just going crazy with it. Just making it happen. And I see him coming around and there's a part where you can hit the 110 foot jump or you can go to the right or you can go to the left. There's like three different ways. And typically if you have a broken tire, a shredded tire, you're going to go to the right of the left. Right. And so I see him coming up to that spot and I'm like, kind of looks like he's going for the jump in the middle. And I'm like, there's no way. Like how would he, like why? How would he ever just, yeah. Anyway, so I'm like, there's no way he's actually going for it. Probably just looks like he's going in the middle, which kind of looks similar to when they go to the right. No, sure enough he hits his jump with a flat tire and totally clears it. It makes it, and I think he hit it again after that, but I know he hit it at least once, but that one time I remember just watching it like, Holy cow, this is, this is blowing my mind right now that he is literally hitting this jump with a flat tire. Nobody does that. Nobody does that. Everybody's like, Oh, you know, I got a flat tire. I gotta make it, you know, get, take it easy. I'm going to go the right. I'm going to keep it safe, whatever it may be. Well, it's interesting to me because so many Rallycross drivers, you don't actually really know who many of them are. Literally, you don't know who many of them are. And what's interesting about that is none of them publish or get out and talk or have any videos about them or stunts that they do or rally, crest driving at all. What's really interesting is Ken block is, I would say arguably the most well known drift like Rallycross person out there besides maybe Travis was Serrano, but he had, you know, some other stuff. Anyway, um, as far as Rallycross, I almost think Ken blocks probably the most well known and known as like the best Rallycross driver out there. What's really interesting, I know I've said that like five times, um, is even though he's known for that, he's actually never won like first place in a podium on like championships. I mean he's, he's won races and he's, he's gotten like second or third and plenty of them, but he's not actually like the number one driver in the world, you know, but he's known more than any other driver out there in the world. And therefore he's associated as one of the best drivers in the world. I don't know if that maybe lights up a few light bulbs or not, but to me it did. And as I saw him take this jump with a flat tire, um, I mean I already knew this, but I, it reaffirmed to me that he knows what he's doing. He is, he's very much different. Um, and it's funny, I was actually just reading this book niche down, um, and niche down as amazing book by the way. So I was reading niche down and it talks about how being better will get you nowhere literally in business, but being different is huge. Um, any category King out there, any business that is like the number one, the top business out there, it's because they were different. They did something differently. Um, an example that I was actually walking through and I was talking to my wife about it, which is kind of funny. Um, Pepsi spent billions of dollars on ads that were just a complete flop really because the ad was, Pepsi is better than co like Coke. And so they would have these taste tests like tasty for yourself, Pepsi, you know, it's better than Coke. And what's really funny about that as the, the totally just shot themselves in the foot because now they're trying to argue that they're better, which is a race to the bottom. Really. Like it's, if you do that in any business, that you're just going to start competing on price at that point and people aren't going to really care who you are unless you're the cheapest, which sucks to be that person essentially. Um, and so it, Pepsi's doing this and the problem was is they were pitching themselves as better than Coke. Whoa. In reality, they just set Coke up to be the best because they're pushing more of their focus towards Coke. And so now people are seeing Pepsi ads for Coke, which is not what you want to do because that's your number one competition. And yet you're like showing everybody that they're better than you. That's not a very good idea. This is not a very good thing to do. You know, like that doesn't make a lot of sense because now everybody's going to see or associate that Coke is better than Pepsi because you're, you're essentially saying that subconsciously. Um, so there was another example though that I've always kind of thought about. Now you can always pit yourself against another company that you're different from. If Pepsi would have done this, it would've been a whole lot better for them. But Pepsi did not pit themselves as different from Coke. They pitted themselves as better than Coke. And that's where they got a wrong one. Good example is Apple. So Apple actually used to have these Mac versus PC commercials. And I mean, unlike Pepsi, they weren't talking about how they were better per se. It was more of how we're different. And that actually kind of separated the two. And what's was really cool about that is winter PC was bigger than Mac at the time, right? So they're, they're definitely like, they were a smaller company, um, or PCs a lot bigger than max. So what's cool about that is you can pit yourself against, so Matt can pit themselves against PC. And say that they're different now, if they would've said, Hey, we're better, they would have, that would've been actually pretty bad campaign. It could have helped them a little bit cause they were, they were a bit smaller at the time. But um, because they put in themselves as different, well it does two things. It shows that they're not trying to take the PC, um, customers essentially they're not, they're just trying to show people that we do things differently. And if you want to be different, if you want to see something different, who you want to use a different product that is more fitted to you. This, that's us. This is what we do. Um, and there's a whole lot anyway. Um, and then the second thing is since Mac was smaller than PC by a bit at that time by, so shading themselves with, with PC, by pity, the throwing rocks against PC at the time, they kind of almost brought themselves up to kind of the same area because now they're associating with PC, the biggest person out there. Um, and then once you get to about the same level, so once Mac and PC are kind of close, you can't, you can't be throwing rocks anymore cause then you'll, you'll take PC with you. Um, Mac would take them with them because now they're still associated with them and so is going to grow with them because now they're there. They're showing they're putting focus on them. Um, same thing with Pepsi. Pepsi was thrown focus on Coke and Coke still number one. You know, obviously that didn't work for them and they spent billions of dollars. Mack did a little bit differently and said, Hey, this is why we're different than them not [inaudible]. And they were definitely thrown rocks, that's for sure. But not all of the time. It was more of like, Hey, this is why we, we, we aren't the same thing. So don't categorize us as the same thing. We can do things differently in this way. And people are like, Oh, I like that. So they go there and then as peace or as Apple got to be as big as PC, they stopped talking about PC. It's the same thing with click funnels. Click funnels with thrown rocks at a few different companies. Infusion soft, which they called them Confusionsoft and a couple other ones, but they would throw rocks at them as they were smaller. Well then the got to be about the same size and that's when you stop talking about anybody that's your size or lower because you'll, you'll bring them with you, you'll add attention to them. So you always go for the bigger and then once you get to that spot you cut it. So, huh. I feel like I probably just barbed a bunch of stuff all over you guys right there. So hopefully that was good. Hopefully I helped you understand a few different things there guys. Don't create a better product. Oh, that drove me nuts. In college, people were always building a product that was better than the other one. That is a horrible idea is a horrible way to go. You're just setting yourself up for failure. Category Kings on average own about 75% of the market and the other 25% is literally left to the other hundreds of companies that try to say they're different. Don't be that person. If there's a category King out there and you want to be better than them, you're already screwed. Don't even think about it during try make yourself different, then you can create your own niche and create your own category there. So hopefully I helped you guys today. I'm sorry. It's been awhile since I've been on. Yeah, I've had lots of other distractions and things going on around me and offer mind is coming up. I am. Yeah. I feel like I've just, I've talked about way too many things but offer, mine is coming up this weekend actually, which I'm really excited about. Um, we've, we've been going kind of nuts with that and so freaking stoked about how much is going into and how awesome was going to be. Oh, for all of you that are listening that are coming off from mine or that went off for mind, you will know. It's just been, it's amazing. Um, it's an, it's a yearly event though. And if you missed out, I'm telling you, good off. remind.com check it out. You will not miss out if you do marketing. If you need to create your offer and differentiate or position yourself the way you need or differently or the way you should. Definitely want to hit hit up an offer mine. So anyway, full circle, Ken block. The reason he is the man and the reason he is bigger than the rest is because he's different. He does things differently. While like when he was, um, when he would be racing on a rally cross race, um, and that he knew he was going to lose, he would literally just drive like way different than everybody else and show off or like not show off, but like jump way higher than the rest. And people would talk about him more than the winner. That's another golden nugget. There be different people talk about you more than those who are just good at what they do. Yeah. Anyway, hopefully that's cool guys. Um, thank you so much for being on here, and we will talk to y'all later.

LFTE 28: Ken Block Business Lessons...

What's going on guys? Hey, it's Coulton, Woods here? And I know it's been awhile since I've podcasted, but I just happened to get off an interview with a guy named Christoph Merrill and let's just say he put a little bit of a fire underneath my butt and lit it and kind of stoked the fire a little bit more. And then after I was done getting interviewed by him, I realized, Holy cow, I need to really get on and actually share some things from the interview that I think you guys would actually really enjoy, insert intro. So I thought I'd get on here and share a couple of the habits that he was asking about. Now Christoph Merrill, if you don't know who he is, what he dives into is habits essentially because his habits saved his life. You'll have to go check out his channel to hear that story. It's, it's an amazing story to hear. Um, and if you want to see the interview that he did with me, then I'm sure you can find it on his YouTube channel. Um, just search habit freak. I think it's all one word and should be able to find it. YouTube. Um, but I wanted to share a couple things that centrally, some of the habits he helped me identify that I even have, which I know I'm super far still from having or developing all this habits that I need in order to be that super successful person. You know, I'm not like Jeff base of style, you know, or, uh, I'm not on that level, you know, but he definitely helped me figure out some things and think through it. And I was like, man, this is actually really good. This is gold to, to figure out so that we can kind of understand better, um, the different habits that actually help us accomplish the things that we need to in life in order to be successful per se. Now, I know I've shared this story tons of different places, but, um, obviously it may be the first for you. So, um, I, he, he asked me like, what, what's one of the habits that you have had that you feel like have helped make you a little bit more successful? Um, and it was interesting. I was like, you know what, I, it takes me back to a story of when I was younger. Not that I, I would say, um, I'm super successful at all. Um, but I feel like, you know, I'm successful than relatively more than some other people who are just starting out. I'm not that successful. Um, but he asked me that and I'm like, okay, well that's cool that you think that first off. But, um, he asked me that and it made me think of when I was younger and when I feel like I was like 10 or 11. I was pretty young and I remember the day of being outside when this, when this thought or when this kind of paradigm, this mental paradigm shift kind of happened for me. Um, and a little bit of a pre-frame to it is my dad would wake us up on like Saturday, like every Saturday. Now. He claims it was every other Saturday, but I don't really, I don't feel like it was a really Saturday, Saturday. It felt like every Saturday team to me. Um, but he would wake us up early on Saturday, which most kids, pretty much every kid's going to not like being woken up on a Saturday to go outside and work. Let's just face it. Um, nobody wants to do that. No kid wants to do that. You know, Hey, I want to stay home. I want to play video games. I wanna play with my friends. I want to veg out and do nothing, you know, or like watch cartoons. And my dad would instead take us outside to work. And I'm like, man, this is, and I remember it for years, it would bother me, you know, and I, I would just kind of be mad at my dad because he's making me come outside and do all this hard work when it was Saturday should be my data. Excuse me. How fun and, you know, do other things not work? You know, like I have to go to school every other day. Um, but I remember the day I, I can see myself outside working and I remember I was like, Holy cow, like this. Like, this is horrible. You know, like this is not fun. And I had a thought and I was like, what if I made this a challenge? Um, and I, I looked at my brothers and I was like, I bet you I can, I can do this facet and you can do that, you know, or I bet I can get this done before you do, you know, or faster than you. And it was interesting as I, I didn't know at that time or at that point what was actually happening, but I figured out a way to, instead of dreading and hating work, I started to enjoy it. And pretty soon we were making everything a competition. All of our work was a competition and we would get things done faster and then we'd be done earlier and I could actually go do things with my friends because I wasn't like dragging it out, like having a hard time and not enjoying any of it, you know, I was dragging it out, making it last longer and just the day was horrible. But when I was making it a competition, things we get done faster, but the day would, you know, like the time of working would actually get go faster as well for me. And I'm so, I'm just so thankful for my dad for making me go outside and do that because I wouldn't have had that lesson otherwise at that young age. And I just learned, Hey, I can look at this thing as, you know, I'm going to enjoy it and have a good time and just get it done. Or I could be like most of the other kids my age and just complain and make it a hard thing and fuss about it and whatever and make their, you know, make their parents mad at them. Um, instead of just get things done and things just got done and it was fun and I would be able to go move on to whatever the next thing was. Um, and I've, I attribute that to my work and working now is I've found ways to enjoy it, found ways to make it fun and to almost essentially make it a challenge for myself so that I continue to push myself. And then that will also give you, I mean there's so many men or there's so many psychological things behind it as well that help. But essentially, I mean it helps in so many different ways of your life that there's just healthy for you essentially. But um, I've added it to a lot of things I do now. Um, and uh, you know me, so if you know, I work with Steven Larson, it's funny we'll be doing stuff and like it's kind of a joke. Like, Oh man, this is like a hard thing to do. And we kind of make it a joke of make it hard coach. But really we think that way a lot of the times of like this is going to be a hard thing. All right. Make it hard coach. Like, cause I know it's going to push me and make me better essentially things I'm doing. So make it hard coach, like, yeah, let's do this, you know. So anyway, I just wanted to share that one part of it. Um, I feel like, I think we were on there for almost an hour. I don't know if that's, but as long as the interview is probably 30, 40 minutes. Um, but if you want to go check it out, go check it out and see all the other things you asked me there. I definitely want to have him on the show and kind of understand his point of view and his side of things because habits really do dictate and determine different things in our life, including the success that you have in whatever you're doing. So, um, I totally believe in that and I, I wouldn't have been able to, I mean it's, he asked me about how I lost weight essentially cause they used to weigh 300 pounds and I got down to 230 pounds. And he's like, do you feel like you've made a habit out of that? And I'm like, you know what? I never really thought about it till now. But yeah, I've made a habit out of different things in ways that I eat. It's really good interview. I would highly suggest you listen to if you're, if you want to learn more and understand habits a little bit more, but I thought I'd just drop that one main habit there that I thought was pretty cool that he pulled out of me. Um, hopefully it helps you guys, uh, and hopefully y'all do and get, and thank you so much for listening and as always, if you got any comments or questions or anything, please feel free to comment on where you may be seeing this or hearing it and let me know your thoughts and reactions as well. And, um, yeah, we'll talk to y'all later.  

LFTE 27: The Power Of Habits In Business And Life...

What's going on guys. Hey, this is Coulton Woods and welcome to another episode of learning from the experts. And today I actually want to go over the worst haircut experience of my entire life. So here's the deal. I know how frustrating it is to waste countless hours sifting through, wanna-be experts who never actually help you in the end. Then to learn years later that there was a real expert who could have helped you a hundred times faster than learning it on your own. I have created this podcast to save you time and money while taking you on a journey with me as I learn from real experts who can actually help you grow your business. My name is Coulton Woods and you're listening to learning from the experts. Hey guys. So, I actually just got my hair cut on Monday and it was the worst experience ever, but then I actually had a pretty good profound lesson from it at the same time. Which obviously you can always make something into a good lesson, right? There's never failure, only learning experiences, you know, which that was definitely a learning experience for me. So, I went and got my haircut. Now normally I go to the same person every time because I found this lady that is really good at doing haircuts. She's been doing it for like 15 years or something. She knows my style. She knows what I like. So every time I go in there, she knows exactly what to do and she doesn't even have to ask me, you know, she just gets it done, which I love. Like I roll in there, she shoots the breeze with me and we just kind of, yeah, talk while she cuts my hair. So lately though, I haven't been in town and it's just been crazy. So I haven't really scheduled a time to actually go in and see her. Well, I can look on the app and see if she's actually working. So the Times that I have been able to go, she wasn't there. So I'm like, crap, I don't want to go because I don't want to go to somebody else. You know, I don't want to have a bad experience. Finally on Monday, I was like, whatever, I just need to go get a haircut so I don't care who it is, I'm just going to go in. The first mistake, well I guess it wasn't quite a mistake, but my thought was I looked at the app, there's two people available, right? One of them had their picture and the other didn't. So I’m thinking. Okay. The one that has their pictures probably been there longer because she has a picture on there. So I'm going to trust that one and go with my instinct, you know, so I book it and she was available earlier anyway, so it worked out. I get there, I show up, she takes me back, sits me in the chair and she's like, so why'd you pick me today? And I'm like, oh, that's a really awkward question. Um, well I actually picked you because I looked on the app and you were the only one that had a picture on there, so I figured you'd been here longer. Then she proceeds laugh at me and tell me that she's the newest employee there and that she's only been doing hair for two years and like, well there goes your theory. Yeah, that was a bad start. And I'm like, you realize you're just telling me that I was wrong and that you are the newest one here when I was hoping to get the person with the most experience and you have the least experience, so now I really don't have any faith in you. Good job. She's just not thinking on that one. Anyway, we'll get going. And she proceeds to, before we even started, she proceeds to sell me on this package of this haircut that is the same price as the package below it. But since they're having a deal on it, it's the same price as the one below it. And I totally got to get it because it's totally worth it. And I'm like, what even is it? Oh well it's this, this and this. It's totally worth it. You totally got to do it. Like, yeah, you just got to do it. And I'm like, ah, I don't know if I really care. No, let me tell you it's totally worth it. And I'm like, Nah, I don't know. Like I just want a haircut. I kind of got a time constraint cause I'd like to get back to work and doing some stuff. Right. No. So she continues to sell it, trying to sell me on this and why I need to get it. And then she's like, oh, don't be checking your time with me. Like you're getting your haircut. Time does not matter. And I'm like, ah, well I kinda need to hurry up, you know, like 20 minutes ish, like that'd be awesome. She's like, Oh yeah, we'll have it done in 20 minutes, no problem. And I'm like, okay, whatever. And then she kept trying to sell me on the same freaking package. So finally, I'm like, okay, let's do it. I don't care. Just do it, I'm done. I don't want to sit here and try to tell, you know, like 50 times and still not get a no out of it. Like, come on. Anyway, so finally I'd just tell her whatever, let's just go. I'd rather just start getting my hair cut than sitting here trying to barter with you about it. So, she starts to look at my hair and she kind of does this, like, I had a hat on, so my hair was really bad. It was, it didn't look good, you know, it was just like a swirl. I don't know. Anyway, she looks at my hair and she's like, what is this? And she’s like is pointing at my hair and putting her fingers through and it's like curling over, you know, kind of weird. And she's like, what is this? Uh, I had my hat on, so it probably just messed my hair up. No, this is too long. Well, yeah, that's where I'm here to get a haircut. No, we need to go much shorter than this. Much shorter than you were saying. And I was like, uh, I dunno. No, trust me. Like it needs to go much shorter. Hopefully you're okay with that. We'll go ahead and do it. I'm like, are you freaking kidding me right now? Like I just told you what I wanted on my haircut, and then you're telling me that I'm wrong and that I you shouldn't do that and that you're going to do whatever the heck you want to do anyway. No, it doesn't work that way. And I'm like, ah, no. But honestly, I used to have my hair a lot shorter anyway, so I was like, Eh, maybe she'll do something cool. I don't care. Anyway, so she proceeds to cut my hair and like she's rough about it too. Like she's talking to me and cutting it, like not even looking at it at all and it's kind of making me a little worried, you know, because she's just going at it and pushing my head over, it was really bad. It was weird. And she just keeps going. Whatever. And then she tells you or she gets me to do that package, right? So I'm like, whatever, do it, go for it. And then, as she's like rubbing my head to, oh, it was horrible. They massage the shampoo and your scalp or whatever. Oh man, that sounds kind of funny. Sounds a little weird now that I say. Anyway. She's using her nails and digging in my head. I'm like, oh that does not feel good. And then she's proceeding to tell me how great of a Salesman she is because she knows how to talk about products and stuff. And I'm like, trust me, you are nothing near a good salesman. You are the antithesis of a salesman. You are what give salespeople a bad rap. Seriously. Anyway. She's doing her thing. What was really crazy though is at the end, she decided to rub some beard oil in my beard for me. She's like, you gotta try this beard oil is the best beard oil ever. Check this out. And I was like, okay, that's cool. I really don't care. And she puts it in her palm and puts her hands together and then proceeds the smear it all over my face and just goes at it and back and forth. It was really weird and really awkward at the same time cause I'm sitting there and her hand is just all over my face. Like, what the heck are you doing right now? Are you trying to feel my face up? This is really weird right now. I'm like, why didn't you just give it to me and let me put it on. It was like the absolute worst hair cut ever. And at the end of it she put product in my hair and smeared it all around and tells me why my product that I told her I have is really bad or not the best when the other hair cut lady just sold me on that one because I asked her what would be good with my hair and she gave me a few options and she's like, you need this and this kind of mixture with your hair because of this. And I was like, okay, I really like that. That feels good. That's a great one to go with. And then this lady is telling me that it's a really bad product, and why would you use that product and that this product is so much better. And she puts it in my hair and tells me why it's so much better. And then after she puts it in, I can see hairs that are way longer than the rest of the hairs next to it on the side of my head. I mean very easy to see that those were not cut. Like they were cut a little bit, but not completely. And I'm like, wow, she really doesn't see that right now. I can see it and I'm looking in the mirror that's a few feet away from me and she's not even a foot away. Like, how do you not see that. And then there's another spot on the other side of my head. It was the worst haircut I've ever had. Seriously. She would put everything down that I was using or doing. Everything about my hair was bad and that she made it so much better. Yet it was not even cut all the way. I was really not happy. I totally got on Instagram and ranted about it for awhile. Maybe I'll add those audio files to the end of this. That'd be kind of funny. I'll have to see if I can pull them in. That'd be hilarious. It was just such a bad experience. Afterwards I got thinking about it and I'm like, you know what's funny is I told her exactly what I wanted and then she proceeded to give me what she thought I needed, not what I wanted. I was thinking about that afterwards. How many times have I done that in business where I've given people what I thought they needed when in reality they wanted something else? And so I'm not actually giving them what they want. What kind of experience do you think they're having when I'm giving them what I think they need, when in reality I should be giving them what they want instead? Ryan Levesque wrote a book called ASK. It's amazing actually, and it totally, if you do any kind of surveys in your business already about trying to figure out what your customers want or how you can better help them, which I see so many people doing it so wrong is it's an industry norm to do it the wrong way, which is really sad. He wrote a book, he's like the authoritative person on how to get the things that your customers actually want out of them and to make, to be able to make that product for them that fulfills their need or their want. If you do any kind of that stuff, I would totally recommend the book called ASK by Ryan Levesque. So, stop giving people what you think they need, figure out what they actually want and give it to them. It's that simple. Like on the Secret MLM Hacks business that we run and Steve Larson built. He literally sold that before it was even published. Like, before he was even done. I mean, it's a whole member's area with five modules and a bunch of other stuff in there. There wasn't even module one done when he sold that. And we literally were asking people what they wanted next and giving it to them. And that was the product. It blows people's minds when they hear that. We actually made a ton of money on the launch of that and we didn't even have it done and we were still just fulfilling on things. We had an idea of kind of where it was going and what we're doing, but there were some things that we thought they needed that we were wrong. Instead we adapted it to what they wanted instead of what we thought they needed or what we thought they needed. And so we adapted it to give them what they wanted, but also  in the way that it happened so that they could actually benefit from it. You know? Oh Man. Anyway, stop giving people what you think they need and give them what they want because people buy what they want. It's just that plain and simple. Anyway, thank you so much for being on here guys. Hope you enjoyed that. And yeah, let me know if you got any questions or comments on this. I always like hearing your guys’ feedback too. We'll see y'all later. Are you looking to jumpstart your business by learning or getting help from the real experts? Go to LearningFromTheExperts.com to find preapproved experts that I've handpicked for you. Please don't forget to let me know how I'm doing by subscribing, rating, and leaving feedback.  

LFTE 26: My bad Hair cut experience... Dont give your customers what you think they need give them...

What's going on guys. Hey, this is Coulton Woods and you are listening to another episode of Learning From The Experts and today and I actually want to talk to you about something that I learned from my dad. Something that he failed to recognize or at least I feel like he failed to recognize it. But I totally learned something from it that just shaped the way that I looked at things and the way I bought things in the future. So here's the deal. I know how frustrating it is to waste countless hours sifting through, want to be experts who never actually help you in the end. Then to learn years later that there was a real expert who could have helped you a hundred times faster than learning it on your own. I have created this podcast to save you time and money while taking you on a journey with me as I learned from a real experts who can actually help you grow your business. My name is Coulton Woods and you're listening to Learning From The Experts. As a kid, I remember so many times my dad would essentially just whenever he had to buy anything, especially if he didn't want it, but whenever we had to buy anything, he would go with whatever was the cheapest option. As a kid I'm like, that's kind of weird, but I guess you get it, you know, you want the cheapest option because who wants to pay more for something that they don't necessarily need more of? Or it's the same thing, right? So why pay more for it? Well I remember we had this truck growing up and my dad just would never, never could seem to get rid of this truck. But what happened was we must have gone through at least eight transmissions in this one truck. It was pretty bad. I don't know why he didn't get rid of it after like number two. But the transmission on this truck would go out and he would just go get it rebuilt. He wouldn't buy a new transmission. He wouldn't buy a high-performance transmission. He would just go to the cheapest mechanic he could. And just go get it rebuilt. And I think it's just cause he had the truck paid off and he didn't want to go buy a new truck or go through all the hassle of getting new truck or a new car payment, whatever it may be. So his thought was, okay, well I'll just, I'll just buy or I'll just have somebody, you know, Redo this transmission for as cheap as I can cause I don't wanna put a whole lot of money into this truck that's not worth a ton of money anyway. So he would just go to the local mechanic guy and have him rebuild it first chief as he could. And then not too long after that and the transmission would go out again and it kept happening and happening and happening. Finally he's like, okay, I can't do this anymore. I just got to get rid of it. So he finally got rid of the truck. But what's funny is like, he did that in lot of other things that I saw also. Whenever we'd go to the store and he had to buy replacement part or whatever it may be for something, he would always just go with the cheapest option. Now I totally get it. You want to go with the cheap option, especially if it's not like something that's worth a whole lot. Why put some more money into it then you need to. But then I also saw the other side of it too, and multiple times he would have to go by that part again because it had broke or whatever, didn't work or it worked only for a little bit when if he would've just bought a little bit more of an expensive part in the first place, it wouldn't have broke or would have had as many issues as it did. A lot of times I look at people getting started online in the marketing or online marketing area and they want someone to help them for free or they want somebody that can tell them how to do it that isn't making any money yet. Or we'll give them free advice on how they can do it.  And so they go with those people, they find those people and they say, okay, I found this free option. I can totally, you know, learn from this person when I need to in order to make money. I see it over and over again when in reality, I mean, that can get you started and that's totally fine. I get it there. There's a lot of good information out there for free, but it's not always the most constructed information or the right information that's gonna help you out. So I think in the same way as when you're looking for someone to get you started or do a service for you or get something rolling for you that you need, you can go find the cheap person and get a cheap result. Or you can find somebody who knows what they're doing and get a better result and expert result or high performance results out of it. Just like as if my dad would have spent the extra money to buy high-performance transmission in his truck, he could've gotten a high performance results out of it and not had to buy or have somebody rebuild this transmission all the time or have issues and go out different things like that when he could have just spent the extra money and had extra high performance results from it. That was actually a story that I shared in our Facebook group called Hack MLM. I shared that one and I was like, you know what, I gotta make that a podcast. That's too good to pass up. So that I would make it more of a podcast episode. I just kind of shared it fairly quickly on the Facebook live there, but thought I'd give you guys a little bit more of an insight of what I was thinking with that story and how you guys can apply it to, you know, those who you are looking at online or different experts online that you may be wanting to use for service would have remained be that we can maybe kind of think about it a little bit more on what you're actually or who you're actually going to pick. I totally look at it the same way. I don't want to go find somebody online that to follow that has no success or know anything. I'm totally gonna go find somebody that does have success in that area or is an expert in that specifics, that specific area. So I just thought I would share that with you guys. Hope you enjoyed it. As always, if you have any feedback or a review, that would be awesome. Love to see that. Please feel free to drop me your view anywhere on iTunes or whatever platform you may be on at this time. But thank you so much for following and thank you very much for listening to me today and we will talk to y'all later. Are you looking to jumpstart your business by learning or getting help from the real experts? Go to LearningFromTheExperts.com to find preapproved experts that I've handpicked for you. Please don't forget to let me know how I'm doing by subscribing, rating, and leaving feedback.  

LFTE 25: A Simple Yet Powerful Lesson I Learned From My Dad...

LFTE 24: My interview With Pierre From Retail Secrets...

Okay. I am seriously going to skip the intro. Yes, it's another episode, but I'm choosing to skip, the intro because I'm dying right now. It is literally 2:00 in the morning and I just spent the past hour reading through this book that I just got a couple of weeks ago and finally picked it up tonight, which was a bad idea to pick it up at midnight pretty much, or I guess one o'clock but I'm dying right now. I'm like, holy cow. I don't know if it's just because it's late, but I got to tell you about it. So here's the deal. I know how frustrating it is as an entrepreneur to waste countless hours sifting through, want to be experts who've never actually helped me in the end. Then to learn years later that there was an expert who really could help me a hundred times faster than learning it on my own. I have created this podcast to save you time and money while taking you on a journey with me as I learned from an interview, real experts who can actually help you grow your business. My name is Coulton Woods, and you're listening to Learning From The Experts. What's going on guys. So, backstory. I went to Jeff Walker's product launch formula event, right. And as we were sitting there, a few rows back from the front, we were just paying attention, watching the event, hanging out me and Steve trying to figure out how everything's going with them, how they're running it. And Pretty Soon Jeff Walker has us turn around and talk to people around us and get to know them and what they're doing. Well, it turns out that Stephen starts talking to the guy in front of us and his name is Jack Turk. And if you know who Jack Turk is, you'll know exactly where I'm going with this. But, his name is Jack Turk. I actually didn't know who he was at all. He writes for, I don't know if I can even really say who he ghost writes for, but he's, he's like a legend, a legendary ghost writer. He ghost writed for a really big person that I probably can't even name, I don't even know if it's legal or not, but he is very huge in the online marketing space. Anyway, so we got talking to him and he's like, yeah, I ghost wrote all these books, all this sales copy, all of these different offers, you name it, for this one really huge person. So that kind of intrigued us a bit and he's like, yeah, I totally know exactly what you do Stephen. Like, I know your industry and what you teach so well, cause I've literally written books on it myself for other people. And if you don't know what a ghost writer is, it's a writer for a certain individual. Like if Steven got somebody to write a book for him, but not giving that person the credit for the book, that would be a ghost writer. So essentially they'll come in and say, Hey, I know your stuff, or give me access to all your stuff. I will write a book on your stuff. That will sound exactly like it's coming from you. So it's almost like they wrote their own book, but somebody just kind of helped put it together for them and write it. So he's a ghost writer and he was like, Hey, I'd love to write some stuff for you. So that was pretty awesome actually, especially since he's been writing for some really huge people, which is crazy. But anyway, so we're sitting in an event and he actually had his own book, on the chair below him. And before we even met him and talked to him, I saw sitting on the ground and I was like, that actually looks like a book that I would really like. So I told a few of them, like, I actually took a picture of it, literally took a picture of it like right there beneath this chair so that I could remember like, you know, look it up on Google or Amazon and buy it and get it shipped to my house so I could check it out. It was funny. I was like telling Steve, dude, like I want that book. And he's like, no way. I saw it too. Now I want it as well. So we totally bought a couple of copies for us. And also it was kind of just to say that to the guy like, hey, we bought a couple of copies of your book. It looked pretty interesting so we thought we'd buy a couple. And he's like, oh sweet, I'm glad. It's hope you guys really enjoy it. So I've had it sitting on my desk for the past couple of weeks since the event, cause literally the day you get back from the event, Amazon's got it at your door. So it's pretty quick stuff. Right, man, anyway, I could feel a side rant coming on, but I'm not going to go there. So it's been sitting on my desk for a couple of weeks and I finally picked it up tonight and I was kind of getting tired and I was like, I'll probably go to bed here soon. It is one o'clock in the morning. And I was like, you know, I'm going to look at that real quick and kind of see what it's about. And I literally opened it up and the first couple pages I started just reading through it and I was like, what the, this is freaking gold. This is like everything that I've seen even Russell and Steve Teaching things, but in copy, just laid out. It's super easy to go through and read and get what you need from it. So pretty soon I realize I'm on like page 90, there's only like 123 pages in the whole book. So it's not very much, but I'm on like page 90 and I'm like, holy cow, this is just straight gold. Obviously I'm kind of skimming through some of it and then reading pretty good on heavily on some parts of it, but I'm just diving in right now. I cannot believe how much is given in here. And I can tell that he's been writing for some really huge people by the way, that he literally has written this and how easy it is to just see it. But then also like the straight up just golden nuggets on every freaking page. If you guys are writing anything with sales copy, if you guys are writing ads for any kind of ad platform, it doesn't matter, anything on your website. literally, if you're creating mailers, I remember I saw something in there about creating or writing an actual Mailer, sales copy for the mailer, the mailer itself. Hopefully I'm saying that right. It is two o'clock in the morning. So if I slur my words, I'm sorry. So if you guys do any kind of writing for sales on any level of that, you need to get this book, you need to figure out who this guy is. I'll drop you the headline of the book cause I know you're probably dying. I hope you're dying because you should go buy it right now. In fact, let me actually pull it up on Amazon. I want to see how much it is so you can even know how much it's going to cost you on Amazon. let's see here, it's called the "101 fast, good cheap hacks to writing a killer sales letter" it's pretty awesome. I can't, I just can't believe it's $14.95 paper back and you get it in two days, which is awesome. So if you guys write any kind of copy, if you write anything on websites, if you do any kind of, even just social media posting, whatever it may be, I cannot believe how easily this is laid out. I mean it's 101 like hacks to writing a killer sales letter and it literally is on this page it's hack number seven, you know, and then the title of it, it's like hack number seven, make it so good It hurts. And he talks a lot about offers in here and different parts of the offer and the sales copy with it. Oh Man. Anyway, I know I could probably go on forever just talking about, not even really talking about what it say it says, but okay, check this out. Here's one, hack number 45, use the right words and headlines. This is really interesting. He says, make sure your copy uses the top 10 money making words you should use in your headlines, John Capitals, hopefully I said that right, who was head of the third largest AD agency in the US for 40 years. If that doesn't say something, I don't know What doesn't, the most commonly used words in 100 successful headlines. Here's what he found. You want to use the word "you". Okay. Okay. So in 100 successful headlines, here are the words, the top, words used in those headlines. Man. Hopefully that makes sense. So I'll list off the top 10 words used in those headlines. So the word "you" was used 31 times the word "your" was, so "why", "oh", "you" "are" "your" was views a 14 times how 12 times and new 10 times who? Eight times money, six times now, four times people, four times want four times. And why four times. I never would have guessed that you your how new who money now people was or Wasn’t. And why would be the top 10 money making words that you should be using in your headline? That almost sounds too simple stupid to be true, but it actually makes sense when you look at it. So the most common words of course were you and your, it should be obvious, when you're writing to sell. The biggest mistake most often made is to focus on we and I. I Looked through the Valpak ads you get in the mail, how many times do you see ads? They only tell their story. Do you care? Me Neither. Using the right words is critical to making a sales letter do their job. I saw that one. It was like what? That's so stupid, simple and easy, but it makes so much sense. Like how many people were writing like, oh, we have 30 years of experience in business. Who the freak cares, they want to know about how you are going to help them, not the fact that you have all this great, awesome, cool experience stuff like no, instead of saying that, twists around and say something about how your experience is going to get them what they want anyway. So I know I've been going on this longer than I even expected to, but I just wanted to take a minute and drop this real quick. I don't even know how I didn't hear about this book before. It's probably super underrated. I don't even know when it was released. That would actually probably be a good, I don't think it would be it on Amazon, but that might be a good indication. Oh, Independently published November 12th, 2018. Oh well that makes sense. It just barely came out. This thing is going to go huge and you guys want to know about it right now. So I would say hurry up and get your copy, I wonder if he has a funnel for it, he's got to have a funnel. Anyway, if you find a funnel for it, let me know cause I'm totally going to go through here and yeah, figure out what he's doing. I'm going to find everything I can about him because every headline that he has written, I'm totally going to be getting ideas from and modeling. So that's just kind of what I wanted to drop on you guys today. Hopefully that is something that you guys like and something you want to hear. If you're into sales at all, if you're in anything business related, you should like that. If you have somebody that does your marketing for you in house than I would 100% say, get this book, have them go through it, use it. Often. I can already tell this is going to be like a Bible for sells copy. Anyway, that’s what I have for you tonight. I will let you go and I'm going to go to bed. Well, hopefully here soon. Are you looking to jumpstart your business by learning or getting help from the real experts? Go to learning from the experts.com to find preapproved experts that I've handpicked for you. Please don't forget to let me know how I'm doing by subscribing, rating, and leaving feedback.  

LFTE 23: Jack Turks Gold Filled 101 Copy hacks Book...

What's going on everybody. This is Coulton woods and you are listening to another episode of Learning From The Experts and today I actually want to respond to one of the reviews that was left on my podcast in iTunes. Someone asked a question on there and I thought, I'd respond. So here's the deal. I know how frustrating it is as an entrepreneur to waste countless hours sifting through wanna be experts who've never actually helped me in the end. Then to learn years later that there was an expert who really could help me a hundred times faster than learning it on my own. I have created this podcast to save you time and money while taking you on a journey with me as I learn from an interview real experts who can actually help you grow your business. My name is Coulton Woods and you're listening to Learning From The Experts. If you actually go look at one of the reviews on learning from the experts, one of them is by little pig 177. Just wanted to give you a quick shout out and say thanks for the review and thanks for asking a question there too. You asked the question and said maybe for an episode idea, you could talk about how successful people have tried and fail and how it's okay to fail as long as you keep trying until you've reached your goals and beyond. It's actually a really great question and something that needs to be addressed because so many people are afraid of failure and don't even start in their business or don't even get going because of the fear of failure. When I was running my repair store, I actually, I learned a lot from failure on that one. I essentially just took the bull by the horns and got started in the repair business, without even really known anything about it. I just started and I every time I failed, I literally had to find the solution myself and I didn't even know that there was that problem or that issue until I had failed at it. And then would Google the solution for it. And because I had failed and gone through that experience and then found the solution, I learned from it that much better and that much quicker. But what's really interesting is I had no idea how to run a business. I had no idea how to fix phones. I had no idea how to even, you know, do the whole brick and mortar thing until I just kind of got started. And as I overcame one obstacle or failure, I knew how to adjust for that in the future and not make the same failure. I continually had failure after failure until I had less because I knew certain things that I could do to correct my path or correct what I was doing. So I wouldn't have that failure again. I'll tell you what's interesting. A quote by Robert Herjavec, one of the sharks on shark tank says, "experience is your most valuable asset", which is actually kind of interesting to think about. Experience is your most valuable asset. Now, if you think about that, how do you gain experience? Obviously by doing something, by getting started, by just trying it out. You can't gain experience by just reading about something. It's kind of interesting if you think about like a marathon, you have to have a lot of experience behind you in running before you can accomplish a marathon. You can't sit on your butt, watch TV and learn about how to run a marathon the best way you know, and do nothing and then expect to be able to go and run the marathon. You have to have experience and you have to be doing things that are going to give you that experience that you need in order to be able to accomplish the marathon. So it's interesting to me that people think that they can learn all this stuff and just spend their time learning and that is the experience they need in order to be successful. Another interesting thought to me too, actually that just comes to mind is if you look at people who are successful, you typically look at them and say, oh well they're successful because of x, y, and Z. And I can never do that because I don't have x, y, and z. What's interesting to me is, are we born successful? Is Anybody born successful? Nobody's born successful. Nobody's born with just the genius of knowing everything that they know. It's not until they go through the experiences that they do in order to get to where they're at. Nobody is born with a following either. I mean, unless you're like the son of a king, or something, then obviously has a huge following or whatever may be already, but you still have to gain the following for yourself. So it's interesting to me that people will look at these big successful people and say, oh, well they are just successful because of they were given that stuff. Or, they just got lucky or whatever it may be. When in reality it's because they literally just started doing it, started going and as would gain experiences in fail, they would overcome those failures and gain more experience and become better at what they're doing. And if they hadn't had the experiences that they had, if they hadn't just started, they wouldn't be where they're at now. It's interesting to me that people think that you can just learn your way to success and that actually doesn't quite work. I'm back in school. So when I was going to college, I remember taking an entrepreneurial class and this is while I was running my business already and being successful in it and the teacher would be teaching certain things and students wouldn't understand it in the least bit. It just didn't make any sense to them. And to me, having had experience already, even though I didn't know exactly what some terms were for what I had been doing, I've had the experience already. I knew exactly what he's talking about and it made sense to me. Now, I can tell you right now, if I hadn't had those experiences or if I hadn't been already doing something that I could tie what I was learning to the experience, I would not have been able to learn it as much as I was. I wouldn't have internalized it. I would have literally listened to the teacher said, okay, yeah, that makes sense. And then forgot about it because I hadn't actually experienced it. I hadn't actually done it. That happens to a lot of us. But the best thing you can do is fail and fail fast. You don't want to fail slow because that means you're going to be taking more time to be learning the things you need to in order to become better at what you're doing. So fail fast and get pushing towards it. Hopefully that helps you guys today. And those a little bit of a shorter one. But um, I'm trying to be a little better at making them a little bit shorter instead of these longer ones. But that's kind of the message. The thing that I wanted to talk about today. And honestly, failure is so essential to becoming successful. If you don't even start, you don't have the option to fail, which means you don't have the option to become successful. So yeah, there it is for you. Hope you guys enjoyed that. And if you have any reviews or questions, please leave a rating on the iTunes podcast. I'm on soundcloud as well. If you want to go there, or, Google play, different places, please feel free to leave some ratings, reviews, and if you've got any questions, go ahead and throw them on there too. That would be awesome. Thank you very much for listening. Are you looking to jump start your business by learning or getting help from the real experts? Go to LearningFromTheExperts.com to find preapproved experts that I've handpicked for you. Please don't forget to let me know how I'm doing by subscribing, rating, and leaving feedback.

LFTE 22: Why Failure is Key to your Success...

What's going on guys hey this is Coulton Woods and you're listening to another episode of learning from the experts. And today I'm actually coming to you from Phoenix, Arizona. I'm sitting in the hotel room right now, actually brought my recording Mic with me so we can have it for some Facebook lives we were doing in our hack MLM group and helping a bunch of people in there. But anyway, so I brought my Mic and I wasn't planning on recording any episodes while I was here, but I have something that I want to share with you guys that I totally was just like, I have to share this because it 100% agrees with what I teach and my philosophy on learning from experts. So here's the deal. I know how frustrating it is as an entrepreneur to waste countless hours sifting through, want to be experts who've never actually helped me in the end. Then to learn years later that there was an expert who really could help me a hundred times faster than learning it on my own. I have created this podcast to save you time and money while taking you on a journey with me as I learned from an interview, real experts who can actually help you grow your business. My name is Coulton Woods and you're listening to Learning From The Experts. I'm actually coming to you tonight because I wanted to go through something that I think is super key for everybody in all of your Business, whatever you do, whether it's online marketing, even if it's a brick and mortar, whatever it may be. I was just sitting on my hotel bed actually and I was working through some stuff on my laptop and I was like, holy cow, I gotta record this episode like right now and get it out to you guys. So that's what I'm doing. I'm recording it right now and getting it out to you and I hope you guys enjoy this, but I wanted to walk through something with you. So we are here at the product launch formula live event from Jeff Walker. And if you haven't read Jeff Walker's launch book, I highly suggest you do. So if you sell any kind of products and you want to really increase the revenue of your launch of any new products that you're putting out there, um, his strategies have worked for hundreds. I mean thousands. I should say thousands of companies, to actually launch their products successfully. So we are here because we want to hack his event essentially. So we're modeling after his own event, the event team that runs his event is one of the best and we really want to hire them and they're kind of not really giving us the time of day right now. So we are here to hack them essentially. So we can figure out the little things they do, the little isms here and there and how many people they have going here and what the structure is and how they frame everything. The registration tables, like everything down to the detail. We're here to figure out for our OfferMind event so that we can make it that much better. Just give it that extra little touch. But as I've always said, if you want to learn how to do it right, you go to the expert, you find out the person who is doing it right right now. That's what we're doing. We're following that model, the model that I've seen so many experts do. They find the expert that is the best, and they say, that's the person we need to go to. That's the person we need to hire. That's the person we need to figure out, to get the right stuff from them so that we can upgrade our business to the next level. So that's exactly what we're doing. That's such a huge hack, I mean, I don't feel like I really illustrated that well enough for you. But that's such a huge key to getting to the next level in whatever you're doing. If you guys haven't read launch by Jeff Walker, I highly suggest you do. He's helped thousands of people launch their businesses, and their products and be successful in it. He has a very good system for that. Steve's really good at launching all of his products as well. And he learned from Jeff Walker quite a while ago in the beginning and that's why he's good at what he does on the launch campaigns for his products because he learned from him in the beginning. So we're here to learn from him again and I'm like, I have to let everybody know what we're doing here and why we're doing it because you guys need to be doing the same thing. If you guys want to get to the next level, you need to find that expert, you need to find the person that's going to get you there. And look around, kind of check it out. And that's exactly why I interview people on the show and I'm really excited for the next interview that I'm going to be putting on here. I have recorded it already. I've got it all together. I'm actually going to do a launch. I wanted to come to Jeff Walker's launch event first so that I could get a little bit more of a deep dive into the launch campaign stuff so I can do a bit more of a launch for that episode and kind of Redo my podcast there cause I really haven't promoted this a ton yet. So I want to start promoting it and kind of do a little bit more of a launch with this. So that's one of the reasons why we're here. But I just wanted to go through that real quick, make it a little bit of a shorter episode for you guys today. If you need to get to the next level or if you know where you need to improve on to get to the next level, find the expert who has already done it, knows the path and can take you along that path to the right success or the right point that you want to get to.  And that's all I got for you guys today. Thank you so much for listening. Are you looking to jumpstart your business by learning or getting help from the real experts? Go to LearningFromTheExperts.com to find preapproved experts that I've handpicked for you. Please don't forget to let me know how I'm doing by subscribing, rating, and leaving feedback.  

LFTE 21: Hacking Jeff Walkers Product Launch Formula Event...

What's going on everybody, hey this is Colton woods and I want to welcome you to another episode of Learning From The Experts.   And today I want to talk to you about a couple of the secrets of success.   So here's the deal, I know how frustrating it is as an entrepreneur to waste countless hours sifting through wannabe experts who never actually help me in the end, then to learn years later that there was an expert who really could help me 100 times faster than learning it on my own.   I have created this podcast to save you time and money while taking you on a journey with me as I learn from and interview real experts who can actually help you grow your business.   My name is Colton woods and you're listening to Learning From The Experts. Awesome!   So, I’ve been reading a lot of books recently and I’ve been going through a lot of different materials and I'm starting to see a few different things that are the same in multiple different books about secrets to success.   Obviously there's a lot of different parts to success, there's a lot of different secrets there but a couple that I’ve been seen recently, I'd love to share those with you.   And one of those is actually - and you're gonna be like "this is really simple, like why is this a secret to success" but think about it.   One of them is literally to learn from your mistakes.   How many of us learn from our mistakes nowadays?   I feel like we're in such a very like failure driven - not failure but like, in our world today, failure is looked so down upon.   Failure is like the end of everything. Failure is - if you fail, you should be embarrassed, don't ever do that again, that obviously didn't work for you so why would you ever want to try it?   Just like I’ve said so many times to so many different people, just a story of when I was in college and I would tell other students that I wanted to be an entrepreneur.   I would tell them that I wanted to be an entrepreneur and they would just kind of look at me like I was stupid or like I was crazy for even wanting to be an entrepreneur in the first place.   And then the thing that they would say was "oh, well don't you know that 90% of businesses fail?" and I'm like "yeah, I get it, 90% of businesses fail, okay, like small businesses fail".   And at first, it used to really affect me but as I thought about it and kind of pondered on it, I'm like "you know what, that's stupid, that's hogwash".   I mean, 90% of businesses fail yeah, the majority of those are literally just people starting something where they never do anything with it and then obviously it fails because they didn't do anything with it, you know.   They just had an idea, they started a business and never actually took any action and so that's part of the number, you know, the 90%.   But as I started thinking about it, my response to those people became - whenever they would say "yeah, don't you know 90% of the businesses fail?", I would just respond and say "yeah, don't you know you'll be working for one of those?".   Like think about it guys, whatever you do, any profession you go into, you either own the business or you work for the business, that's it.   I mean, those are the two different ways you can go.   It doesn't matter what you're going to be doing in life, you will either work for a business or you will own a business or you'll be running the business.   Obviously there's a lot more risk involved in running the business but there's also a lot more reward.   Elon Musk said something about... "you get paid in comparison to the amount of problems or to the size of problems that you solve".   Obviously if you're running a business, you're going to be solving a lot more problems and bigger problems than if you're kind of just an employee doing mundane, everyday work stuff, you're not going to be solving very big problems, not getting paid as much because you're not solving those kind of problems that equal the pay that you're getting, that you're solving.   So, learn from your mistakes.   Like there's so many people that just are so driven now by failures.   As soon as they fail, they think that that's it, like I can't do that again. Instead of thinking, okay what can I learn from that failure? What can I take from it?   I see it so much in the world today and it drives me nuts, like people, if you fail, that's awesome, now you know one way not to do it, now you know something that didn't work, why did it not work? Think about it, look through it, figure out why it didn't work.   Thomas Edison gets quoted so many times on this and I’ve actually seen him in multiple books just even recently where people are talking about him and how he failed a thousand times and one of his associates, you know, after failing a thousand times trying to come up with the light bulb, the incandescent light bulb, after failing a thousand times, his associate asked him like "do you feel kind of like defeated, you know, do you feel sad that you've failed so many times or even disappointed that you failed so many times?".   His response, Thomas Edison's response was like "Are you kidding me, I haven't failed a thousand times, I've just learned how to not create a light bulb a thousand different times.   It's not about the failure; it's about what I learned from those failures.   And because now I know a thousand ways not to do it, I'm not going to redo those same things and try to make them work".   That is the definition of insanity. I mean, the definition of insanity is to do the same thing over and over again expecting different results.   Obviously Thomas Edison understood that part.   But as I was reading, I thought this was really cool actually and I want to kind of make sure I get this right.   As I was reading a part in the book called The Obstacle Is the Wayby Ryan Holiday, he was talking about Thomas Edison and he said...   Let's see here. "Including closer each time to the one that would finally work" - okay, so that probably doesn't make - there's like no context in there, my bad.   But he essentially said like, "eventually, he found a light bulb that worked" and then he said this afterwards, he said "proving that genius often really is just persistence in disguise", that kind of struck me, I was like "oh man, that's so - that is so gold, that's so key".   A lot of us think, "oh that person is a genius, they know so much.   I could never be them because of how genius they are or how good they are at what they do", but in reality, genius is often just persistence in disguise.   Meaning, that person is at that genius level to you because they pursued through the path.   They continued taking steps that got them to where they are now and they learned from their failures as they went along the way.   It is not bad to fail, in fact I say, fail often fail fast.   I mean, that's - you'll read that in so many different books and so many different experts will tell you the same thing; fail often fail fast and learn from it.   A lot of people forget the part to learn from it.   Seriously, like think about the things that you failed in your life and what you can learn from those instead of just like dwelling on the fact that you failed or feeling like the depressed part of it because you failed at that.   A lot of people when they fail in certain things or even in school growing up, like "oh, I failed in football, you know, throwing that pass" whatever it may be.   I was never a quarterbacker so I don't know.   But I failed to like throw that pass correctly, I suck at this, I'm gonna beat myself up like I just need to give up, why try anymore?   When in reality, the best quarterbackers have failed way more times than that and it's because of those failures and learning from them that they are the best now, because they have learned from those failures.   So, I didn't want this one to be like too long of a podcast but I just wanted to get the point across as much they could.   Don't feel bad about failing, it's going to happen, it's inevitable.   There's also another quote that I say all the time, "pain is inevitable, misery is optional".   Like, here you may feel some pain and there have been plenty of people who have gone through some crazy pain in their lives because of something that they failed at or because of a business - a big business that they had that they fail at, that's super painful. But are they going to let it be miserable, like let it dictate their life so they're miserable or are they going to learn from it, adjust in the future, and create something even better.   So yeah, that's kind of like my two cents for today and what I'm reading from a couple different books actually, so one of them that have been reading a lot lately and I just had to do a podcast on it was The Obstacle Is the Way.   Honestly there's so many golden one-liners in that book.   And then another one that I was actually referred to by a friend of mine, John Ferguson, called The Advertising Solutionand it's just got a bunch of just golden nuggets in there laced throughout.   I'm not - I’ve only just started in that one but it's got some great stuff in there.   So, one of the secrets to success is to learn from your mistakes.   So, fail, fail often but learn from them and adjust accordingly and move on, so yeah.   Thanks guys, that's what I got for you today.   Are you looking to jumpstart your business by learning or getting help from the real experts?   Go to learningfromtheexperts.com to find pre-approved experts that I’ve hand-picked for you.   Please don't forget to let me know how I'm doing by subscribing and rating and leaving feedback.

LFTE 20: One Of The Secrets Of Success...

What's going on everybody. Hey, welcome to another episode of learning from the experts.   Today I'm actually going to talk to you about something I'm learning from an expert named Ryan Holiday. And if you don't know who Ryan Holiday is, he is the freaking man. If you haven't read his book, trust me, I'm lying and you're in marketing, then you're missing out huge because this book is going to just blow your mind when it comes to different techniques and how people's minds work. When Writing taglines or headlines, Hooks, different things and how people react to a certain things in the marketing world. But I want to actually talk to you about a different book that he wrote that I've been reading recently and I've had a lot of thoughts in my head because of this book. And so I kind of wanted to go through some of those thoughts and talk about what I've learned from him in this book, but also what I'm learning about myself that you can take from and use in your own life. So here's the deal. I know how frustrating it is as an entrepreneur to waste countless hours sifting through, wanna experts who've never actually helped me in the end. Then to learn years later that there was an expert who really could help me a hundred times faster than learning it on my own. I have created this podcast to save you time and money while taking you on a journey with me as I learned from and interview, real experts who can actually help you grow your business. My name is Coulton Woods and you're listening to Learning From The Experts. Thanks for joining me today. I'm actually talking about the book called the obstacle is the way and the tagline on it is, the timeless art of turning trials into triumph. If you don't know Stephen Larsen, he talks a lot about the obstacle is the way. He kind of, he has to remind a lot of people that the obstacle is the way, because a lot of people just don't want to go for the obstacle. They don't want to, they don't want to go overcome the obstacle. They want to look for a different way around the obstacle. To kind of illustrate this a little bit more, I want to talk to you or tell you about a story of my own and how I see this in my own life and how you guys can learn from it as well. It's a little bit more of a personal story. It's a little bit more of something that you're probably not used to for me. And I don't share it a ton. My wife shares it with people who are asking, but we don't share it a ton just because it is a little bit more sensitive. But I think it has such a huge point to it that I decided that I just need to share it. About eight years ago me and my wife got married. When we got married and I remember telling my wife, I do not want to have kids for like at least a couple of years cause I want to be able to get things rolling and started before we start adding kids to the mix and not being able to afford to take care of them. So I remember telling her that and she's like, oh yeah, totally get it. And then about six months into being married, she says, you know what? I feel like we just need to start trying actually. And I'm like, Oh man, I don't know if I can start trying six months into being married. Like, I don't want to be that person, you know, I'm not saying that's bad, but that was just my thoughts back then. So I remember talking to her and kind of thinking about it and pondering on a bit and I decided that, yeah, let's go for it. Let's start trying to have kids. So we started trying. Months go by, nothing. More months go by, nothing. So I'm like, okay, well maybe that's why we were supposed to start trying now because who knows when this is going to happen now. So we go to a doctor and they're like, oh, well let's, let's put you on some of this medicine. It helps people get pregnant. It'll help with like different hormones and things like, and trust me, it definitely helped with the hormones, so I won't lie about that one. We took this medicine for months and still just nothing, nothing, like nothing different, nothing new was happening. So we're like, okay, this isn't working. We would go back to the doctor and take a look at some things, see what we can figure out. And by this time, over a year at least has passed, year and a half, maybe two, I don't even know, it's been a little while. So we go back to the doctor and he's like, okay, let's take a look at some different things that may be causing this. So they look at some stuff, they try to figure it out and they're like, okay, yeah, you have some issues. We need to have surgery on you in order to possibly fix this. Well if that's what we gotta do, let's do it. So we schedule it and it's like forever out there cause yeah, you know how it works. We have surgery, well apparently it didn't quite fix it all the way, which we didn't learn for another year or so later. But in between then we tried different other procedures in different things and then learn that it didn't quite fix it all the way. So we had to do it again. So she had surgery again. Other issues popped up, it's crazy. I can't even begin to tell you all of it, and I don't want to take all day. I just want to let you understand a bit of what we went through for this. So you have a little bit of an idea, but I could spend all day on all these different stories in between every one of these surgeries and different things. It was just an astronomical amount of things that happened in between everything. So multiple surgeries, multiple procedures and I'm talking not one of these is covered by insurance and we're like poor college students. I had to figure out a way to provide and cover some of this stuff. Which was probably a good thing that actually to push me a little bit more. But nothing was working, nothing was happening. We've tried several doctors, we've tried several procedures, we've had several surgeries and nothing is happening. Fast forward five years later, still nothing after all of this that we've spent on so many surgeries and so many procedures and not to mention it is killing my wife. Not just the fact that she's having to go through all of these surgeries, but the fact that she's always wanted to be a mom her entire life and she can't not be a mom and nothing's working for her. So what's going on? What do we need to do to make it happen? And you know, one lesson we actually learned in between, there was so many people told us just to quit and give up. So many people told us, you know what, you should just adopt, adopt a kid. It's probably not going to work out. Or Hey, I've heard about these people where they adopted a kid and then they got pregnant right after. So you guys should do that too. There's your solution. That doesn't really quite work that way for us. So the lesson from that though is in this entrepreneur game, in this online business, marketing, all that stuff, is there are going to be so many people that tell you to just give up and quit and take a different route that other people have seen to be a successful as well? I just want to implore you to continue to go. I want to encourage you to just not listen to all of the naysayers along the way. I remember plenty of times in college just as I would tell people that I wanted to be an entrepreneur, they were like, why would you ever want to do that? You know you're going to start a business that has a 90% chance of failing. Like all LLCs, all businesses, 90% of them fail. And at first they got to me, but then I realized that you're going to be working for a business, no matter what you do, no matter what work you're in, no matter what area of business you're gonna be working for. So I would get that response and then I would, ah, man, it drove me nuts so much. I would literally respond and say, oh well don't you know, you'll be working for one of those businesses. Would you rather own it or would you rather work for it? Like it bothered me so bad, I would just be straight up with people. And it was like the first time they'd ever thought about it, they're like, oh, you're right, I will be working for a Business. I will be working for somebody in a business. And I'm like, yeah. And if it fails, you're gonna lose your job and have to find new job, I'd rather be at the top and know when it's going to fail or have the option to help it not fail and to do what I need to do to keep it going instead of being on the bottom and not knowing when it's going to fail, not making that much money. And then having to just switch jobs in between like, anyway, so that little rant is over. But all of these procedures, everything just all out of pocket, all just horrible things to do. All of these horrible surgeries, none of them are fun, lots of pain that she went through. Hopefully that kind of helps you just understand a little bit of what it was like going through all of that. But finally we found, I mean the biggest procedure you can do is called IVF, for trying to have kids and if you cannot naturally get pregnant. So IVF is literally like, they just kind of help your body do it. In the certain way that your body should do, cause a lot of times your body just doesn't do it correctly. And so they just help guide your body to do it the right way and then they do a couple of different procedures that are going to help you. Your chances go up even higher. So there's nothing that's not really, like, I wouldn't say it's not against the body or not natural. It's just sometimes your body doesn't quite work correctly, so this is going to help it work correctly. And that's going to be your best chance for getting pregnant. So that was like the big thing. That was the next step. I mean, it costs typically on average $20,000-$30,000 to do this procedure. So it's not a cheap procedure and we just didn't have the money for it and so we kind of decided that that was going to be too much and we weren't gonna be able to do it. Well instead of just saying that's the obstacle, that's like the thing that's going to get us there, but I can't do it or it's not possible. We started asking, how can we make this possible? How can we make it happen? I'm not going to lie. My wife started a Go Fund Me for it and just kind of put it out there and said, hey, like we really want to do this. If you guys are willing to help at all, like it would be, it'd be fantastic. It'd be awesome. That's really hard to do. It's not easy to ask people for help. It's not easy to be vulnerable like that and say, hey, we can't do this on our own. We would love your help. That's not easy at all. And I'm actually surprised how much people helped on that. It was a huge blessing in our lives at the time. Huge, huge blessing and lots of help. Lots more help than I even ever imagined getting, which was really awesome. But because of that, we were able to confront that obstacle. We were able to go forward with IVF. And because of that, we now have, I mean, he's nine months old now. The whole time was not easy, but it's so worth it now that we have him. And if you and your wife or your wife or you as a woman is going through that trial, I'm so sorry. Nobody really understands it unless they've been through it and I'm sorry to hear that. I don't wish that upon anybody that is not anyway, it's just, it's horrible. So because we pushed through it though and we tried, it's now possible that we have our baby boy. So this book that I've been reading is called the obstacle is the way by Ryan Holiday. And it made me think of that and it makes me think of all of the different obstacles that I've had in my life and the ones that I've overcome and gone through and pushed through that I've made so much more impact in my own life. If you guys are trying to start a business online, a lot of the times what I see is people will see the obstacle and say that's too hard or that mountain is too tall to climb or I'm not capable of doing that, so I'm not even going to try. Not even going to start, not even going to go anywhere. Well honestly, we didn't know that IVF was the thing that we were going to have to do in the beginning. We just saw the obstacle was, these different procedures and as we overcame one obstacle, another one would come and then another one would come and pretty soon we're just overcoming all of these different obstacles. And then it became the way, it became the end result that we were looking for. If we would not have gone through those obstacles, we will not climb those mountains. We would not have the results that we have now. We would not have our baby boy. So I say that because I've seen it in business too. It's the same thing. There are so many obstacles that you're going to have in front of you. You don't know the entire path. You don't know every obstacle that's going to come your way. But the fact is that you just need to take a step, work on it, and then see what the next step is and go from there. Then you will naturally climb that obstacle, that mountain and overcome the obstacle. So that's my drop to you guys today. And hopefully you get some encouragement from it and start looking at the obstacles that you need to overcome in your business, your life, that are gonna help you go that much farther and become successful in what you're doing. So that's my 2 cents for you guys today. Hopefully you enjoyed that. And hopefully you can overcome some obstacles. And honestly, I would suggest reading the book. The obstacle is the way, is huge. I totally bought the coin that says the obstacle is the way on one side. And it was cool to get it, it has the quote on the backside that says the impediment to action advances action. What stands in the way becomes the way. I kind of want to read you this card. They send this card with it too, that says the obstacle's the way. Then it says that same quote that's on the coin right below it. And then it says, "the stoic grows stronger and better with every obstacle they face. They rally to every challenge and thrive as a result. So can you." And if you don't know what stoic means. A STOIC is a person who can endure pain or hardship without showing their feelings or complaining. Someone who's able to go through hard things without showing that emotion, or complaining about it and will grow stronger and better with every obstacle they face. That's the same thing with business. Like, you are going to have so many obstacles in it. As you overcome each and every one, you get that much better. And pretty soon those obstacles, even when you face the same kind of obstacles again in the future, you will now be able to face them so much easier because you've already done it and you know the path. That's one reason why I pushed so much about finding experts because they've pushed through those obstacles, they know the path and they can help you get through it as well. So follow the expert in your field, in your area that's going to help you understand what obstacles are in your way and how to get through them. That's all I got for you guys today. Thank you very much. Are you looking to jumpstart your business by learning or getting help from the real experts? Go to LearningFromTheExperts.com to find preapproved experts that I've handpicked for you. Please don't forget to let me know how I'm doing by subscribing, rating, and leaving feedback.  

LFTE 19: The Obstacle Is The Way.

What's going on everybody. This is Coulton Woods and welcome to another episode of Learning From The Experts. And today I actually want to talk to you about a challenge that has been changing a lot of people's lives. I've been watching this very closely and I'm like, I have to publish about that. More people need to know about this challenge that is happening right now. It is changing so many people's lives on making money for the first time on the internet or even making more money with what they already have. Their websites or their sales funnels that they're using online to make even more money with it. So I want to tell you about this challenge today. So here's the deal. I know how frustrating it is as an entrepreneur to waste countless hours sifting through, wanna-be experts who've never actually helped me in the end. Then to learn years later that there was an expert who really could help me a hundred times faster than learning it on my own. I have created this podcast to save you time and money while taking you on a journey with me as I learn from and interview, real experts who can actually help you grow your business. My name is Coulton Woods and you're listening to learning from the experts. Awesome. So before I tell you about the challenge, I want to ask you a question. Have you ever seen the movie, the karate kid? It's like a 1980s movie old school movie. I saw it when I was a kid. A lot. It was awesome. I wonder if you've ever seen it or even heard about it. That's ok if you haven't seen it. You've probably heard about it though. Most people have heard about Mr Miyagi, the wax on wax off guy. But the reason I ask you that is I want to ask you, how much do you think it would cost to get a Mr Miyagi, that would train you on how to make money online for the first time? Like a Mr Miyagi that knows exactly the system, the frameworks, the different things that you need to do, like wax on, wax off, follow me here, follow me there, um, and do this and do that. And you will have the frameworks and the systems that will help you make money online for the first time. Or if you are already making money online, how to better that system, better those things so you can make even more money online. That'd be pretty awesome to have a Mr Miyagi guiding you through the whole process. Um, and the reason I ask that that is because there's this challenge that has been happening like I mentioned earlier where it's practically a Mr Miyagi guiding you through the entire thing. In fact, it's like three Mr Miyagi's guiding you through the entire thing. Now, I don't know about you, but that sounds kind of expensive. Especially getting that kind of attention from an expert, probably pretty expensive. That was my same thought, but listen to this, I'm going to actually, okay, so it's called the one funnel away challenge and it's from clickfunnels. You can go to onefunnelawayoffer.com and check it out. But I want to tell you about the whole offer, the whole thing that you get with this challenge before you come up with a price and everything in your head. So what you get on this challenge. They send you a box and in the box you get a physical copy of the challenge workbook. So it's a 30 day challenge. So you get a workbook that walks you through the 30 days, you get an MP3 player with all of the recordings from the first one that they did, which is like over a hundred hours of recordings. I don't know. It's crazy. And then you get the 30 days hardcover book. Now let me tell you about that book. So Steven Larsen actually wrote a chapter of that book, so did 30 other amazing people, they wrote a chapter in this book. So it's a huge book of 30 different people and they wrote about how they would get started online again or how they would get their money back if they lost everything. They're following, their name, like everything out there and they just had to start over from scratch with the knowledge that they have and a click funnels account and what would you do in 30 days to start making money online again, just having a click funnels account and the knowledge that you have, no following, none of that, no email list, nothing. It's incredible. It's like gold in there. Just if you're looking at finding some tips and tricks of how to really kill it online. This book has got 30 different people's versions of that, like of those tips and tricks that you can check out. And I'm talking some big people too. I mean, even like John Lee Dumas is in there, Peng Joon Peng Joon, Myron Golden, Liz Benny, Dan Henry, Dana Derricks, Akbar Sheikh, there's so many people in there. I think Brandon and Kaelin Poulin are in there too. I'm not 100% sure on that one but yeah, it's huge. It's just crazy. So you get that and then you also get unlimited access to the 30 days interviews. So they interviewed each person that wrote a chapter in this book and you get access to those interviews. Then you also get behind the scenes two comma club interviews, which is crazy value. And then not only that, you get 30 days of video missions from Russell Brunson. So it's a 30 day coaching or 30 day challenge. You get a video each day from Russell walking you through what you need to do that day, like wax on, wax off, what you'd need to do that day. And then you get 30 days of coaching from Steven Larsen and Julie's Stoian in which I think most of those days, they go live, so you can hop on live with them. And then you also get the one funnel away challenge customized kit. So that's like the 30 day plan. It's crazy. If you think through everything that they've given you, everything that they're doing for you, not only what they're giving you, but what they're going to do for you. It's just crazy Insane value. When I first saw that, I was like, okay, this has gotta be thousands of dollars because it's going to help you make thousands of dollars. So that would make sense if it's going to cost thousands of dollars. Right? Well, they added up the value of about $3,126. That sounds about right, but not only that, they took it from the $3,126 down to just $100 bucks. So you can actually join the whole freaking challenge for just a hundred bucks. It's crazy stuff. When I heard $100, I was like, you gotta be kidding me. There's no way. There's no way that they're actually going to give you all of that for 100 bucks. And sure enough, they do. It's freaking crazy. Stephen Larsen goes live like every day and trains you through everything. It's just the amount of gold that you get from this is well worth like thousands and thousands of dollars, but they give it to you for a hundred bucks. I don't even know how they're making any money on it. Anyway, so I just wanted to like, if you guys are struggling to make any kind of money online, if you guys are making some money online or looking to make just even you're first dollar or if you're making, you know, thousands, but you want to up it and see the frameworks that people are using to make even more money than that. You've got to take this challenge. You've got to go through it. It's changed so many people's lives. Just the amount of stories that I see from people where they're like, hey, I made my first thousand dollars this week and it's like week two of the challenge, you know? And then, hey I used this one system and I blew up this part of my business. It's amazing to me to see how many people's lives have changed. And because of that I thought, I have to share that with people. I mean if you go to onefunnelawayoffer.com and check it out, you'll also be able to see all the testimonials and kind of get an idea of what people are saying about it. This guy says "this is the stuff that no one ever taught me." Cause it was like the beginning stuff that no one ever taught, like teaches anyone. Somebody else was like all this "stuff is magic". This person said, "thank you so much guys for providing so much value", which is true. I can't even believe how much value Steven alone gives you and Russell... Like the 30 days of Russell's training that people paid thousands of dollars for the information that he's giving, just on this $100 challenge. And so the guy says "it's a smile of a conqueror and the coaching throughout the Ofa challenge has been the icing on the cake". That's pretty cool actually. And then there's like a hundred testimonials down below, it's crazy how much it is changing people's lives. I went through it guys. It is well worth thousands of dollars. If you're looking at changing your business online or making money for the first time online and you need a Mr Miyagi to help you, like wax on, wax off, do this, do that and follow some frameworks that are proven frameworks to make money online. This is the challenge that you've got to go to and you can check it out at onefunnelawayoffer.com and go from there. And if you guys have any questions about it or anything, feel free to reach out to me. I'm not afraid to give you any more details on it. It's pretty sweet. But if you just, yeah, if you just go to onefunnelawayoffer.com you can see the whole thing right there. And that's all spelled out. So that's just one funnel away offer spelled out .com. So yeah, not spelled out.com but you know what I mean. That's all I got for you today. Are you looking to jumpstart your business by learning or getting help from the real experts? Go to LearningFromTheExperts.com to find preapproved experts that I've handpicked for you. Please don't forget to let me know how I'm doing by subscribing and leaving feedback.  

LFTE 18: The Challenge that is helping thousands of people make money online for the first time...

What is going on! I am actually coming to you from my car right now. I had this crazy idea which was to - yeah, essentially just publish or make a podcast... not necessarily make a podcast but to just teach the things that I've learned for the day and so you guys can learn from what I'm learning from sitting next to Steven Larsen like every day. So yeah, it may not be a very long podcast, it may not be super huge or anything and yes, I probably won't do it every day. There will be some days where I may just be doing some very mundane work but they're definitely gonna be plenty of days where I'm gonna learn some freakin' awesome crap and publish it and teach it because you can't learn something... you actually don't know something until you know how to teach it. If you can't teach it, you don't know it. So here's the deal, I know how frustrating it is as an entrepreneur to waste countless hours sifting through wannabe experts who never actually help me in the end, then to learn years later that there was an expert who really could help me 100 times faster than learning on my own. I have created this podcast to save you time and money while taking you on a journey with me as I learn from and interview real experts who can actually help you grow your business. My name is Coulton Woods and you're listening to, "Learning From the Experts". I'm gonna try to teach everyday what I'm learning so I can internalize it, better understand it and progress even that much farther. I hope this sounds good, I have no idea if this is gonna be super loud or if it's gonna be really bad or not. So, mainly because I'm in my car literally driving, stopping, starting and lots of noises going on around me, so if you can hear those, I'm sorry I will try to be a little bit better at them. I do have this little mic that I've plugged into my phone and I'm using that to essentially just talk through that but it's got this like little foam thing around it on the outside so, hopefully that helps with the sound. Man! I just got stuck behind some chick that was like staring at her phone, totally not paying attention. Come on guys, I know I'm using my phone right now but I'm not looking at my phone, there's a big difference. So today, craziness like, it was interesting I was talking to Steven right before I left, I was like, dude! I was thinking about it, we get to do some pretty crazy stuff, some awesome stuff, some fast-paced stuff, some highly stressful stuff and some just cool stuff. You know, we get to do a lot of stuff but most people would actually run from this. Like a lot of people would just want to get away. It's too much outside of their norm, it causes them to think outside of their natural thinking too much or it's too much stress at times or just so many different things. A lot of people - it's interesting, people just like to follow just somebody else, just kind of just - just leave me and I'll just go there and not have to think about it. Like the less I have to think about, the less I have to do, the better. I've been thinking about that a lot lately, I don’t know why but I look at some people, what makes me really sad is when I see - I want to say this in the nicest way I can; when I see an older person doing a manual labor, not even manual labor job but just a job that obviously doesn't take a whole lot of skill or technical knowledge or anything to do, like a high-school job. I don't know exactly where I'm going with all this but [laughs], like a high school job, like it's sad to me that they're in that position and they're that old or you know, they never made it any farther. Maybe they did, I don't know, maybe there's something else going on. There's so many different things that I don't know, I can't judge just by looking at them. So obviously there could be a whole lot of other things that have happened but it's surprising me how much people don't try to push them to go farther. They don't push themselves to do more, they don't push themselves to learn. The pain is too much for them, the pain is too hard. Obviously if you're listening to a podcast, you enjoy learning, you enjoy pushing yourself farther than most people do. Like the majority of people do but then again like, some podcasts are not painful. This is more of like, I mean, business podcasts where you're trying to learn business strategies, things that are going to help you mentally, even physically and like professionally. That's gonna have some pain to go with it, it's gonna push you somewhere. Obviously there are podcasts that are purely entertainment based and have no really growing potential there. So, I think the fact that you're listening to this podcast and you're trying to get insights from experts or different people as I am trying to gain these insights from the experts that I have around me or the people that I'm seeing or being in contact with so often, that's huge, that means a lot, it means you're actually trying to go somewhere and build yourself to become better which obviously is gonna help you go places. I actually published a quote on my Facebook page, not even the page, it's my profile, a couple days ago that says; I'm gonna try not to butcher it but essentially says "formal education will get you a job that's gonna get you by, self-education will make you a fortune." and obviously there's a lot of - there's some contingence there. Self-education just for the sake of Education not to take it anywhere most likely won't be making you a fortune unless you use it to publish or do different things or become better in your profession. So, self-education; I would say self-education that is focused to a point of making you better, to become better in your profession or to grow yourself, that's gonna help you know, grow those bounds that you have, that's what's gonna make you the fortune. Not just general education, not just general self-education, sorry about that. So, yeah, just - this is good stuff. I was actually listening to an interview from Tom Bilyeu and I could probably - I'm probably totally butchering his name right there. So I'm listening to this interview of Tom Bilyeu from doctor - oh man, I'm totally gonna miss his name. Damn, I can't remember it. Anyway, so, it's this neurologist guy and he's talking about how all of these different issues like Alzheimer's, dementia, just all these bad chronic illnesses that you can get especially in later years, even autism stem from the food you eat, your gut. Your gut drives everything in your body. You eat like crap, you're gonna get really bad results essentially in the rest of your body, you're gonna have these issues. If you eat more healthy, if you eat stuff that's actually good for you and there's a big difference on a lot of things there, your gut is gonna be healthier which is actually gonna help with everything else in your body. Super interesting, it was like an hour long, super interesting interview. The guy had some crazy stories about some different things that we're - it blew my mind. They actually use fecal matter to cure autism. Yeah, think on that for a second, like if that doesn't sound crazy, I don't - yeah, that's... like what! You did what! Like how do you even think about that? But essentially, it's because if you find the right fecal matter that has the right bacteria, it'll cure the problems in the gut and bring those right bacteria into your gut which then helps everything else in your body. That's pretty insane if you ask me. That's a very short version of it but... knowledge like guys, be pushing yourself to gain more, to become more. Teach the things that you're learning so you can internalize them. Be listening to content that is actually there to help you become better who you are. It's so interesting to me, if you take care of yourself, other things happen, you can do so much more. I drink Keto drinks every day because of the power it gives me to be cognitively there and to be able to think more straight and clearly and to keep my mind going. That's so sad to be - I think so many people - a lot of people that - and I'm not a doctor, I don't know but based on what this guy was saying, a lot of your gut stuff has to do with Alzheimer's but honestly like, if you think about it, a lot of people that don't push themselves. They just come home after they work and they honestly don't try to do much at work. They just kind of go through it as easily as possible and then they come home, sit down on the couch, watch TV, eat some junk food and then go to bed and repeat. And then on the weekend you're doing drinks whatever, all this stuff. Honestly, I think a lot of your mental health comes from that style of living, that life - that lifestyle and because you're not pushing your brain to develop more, you're not actually like helping it be more cognitively there. It's interesting, every thought you have creates a new neural pathway and the more thoughts you have on the same idea, the same subject, the bigger that neural pathway becomes and the stronger it is and then it helps you actually be able to create new like answers to questions that you didn't have before. It helps your brain naturally be able to go back to it and if you don't use that neural - if you stop thinking on that subject, that specific subject, that neuro pathway will kind of decrease over time. So, do you want to be good at something, I think it was something like 10,000 hours to become an expert in a certain field. We can't just become an expert looking - doing something for an hour. Yes, you can understand some things but it really takes a whole lot longer than that and there are ways yes, I believe the shortcut but it's - you can't be an expert in everything. You find somebody who's an expert in it, you have them help you. You find another expert that's good at this area and you hire them to help you. I mean, it's so much faster that way; you can grow and do so many more things that way. Anyway, so that's kind of my - that's my rant today is; guys, be self-educating, push yourselves, be always trying to - if you're not listening to new content which I do believe is not a good thing to be always listening to new - listening to content, you need to also be thinking on that subject, to be growing that neural path, to - yeah, essentially become better at that specific subject. You actually find answers to questions that people have been asking if you think kind of enough. It's kind of interesting, there's some studies about meditation on how that actually helps you create, like become in a space where your brain can help you understand and answer questions. Super interesting. I've seen it done guys, like Steve Larsen went into a pretty much headphones on, focus mode for weeks straight before Offer Mind, our event, is where he taught everything about offers for you know, creating offers for your products and selling them. Literally for weeks straight like just meant like mentally in that and nothing else, like just thinking on that and while he was doing that, I kid you not, I saw so many things that he had learned and understood so much more because of that. He was building - not only had he built that neural pathway before then but now that he's focusing on it 24/7 for weeks, it was just going nuts and like building so much that he was answering questions and things that nobody had really answered before. He was figuring things out that people hadn't figured out before. He was connecting things that hadn't been connected before. I saw it done right before my eyes, I know it happens. The more you think on something, the bigger that neural pathway comes. So, if you're even thinking on something that you're like "man, I need to stop, I don't like that", like even like TV shows and things like, "I think too much about that or -" whatever it may be, you need to find something that draws your attention that you enjoy, that is going to help build that neural pathway even more. If you guys want like a hack to getting your brain focused and centered on things that are - that you need to be focused on and be able to like think so much faster, you need to change your diet, you need to stop eating so many carbs and drinking sugars and you need to drink some Keto... some ketone supplements, that's what I do. I don't eat carbs at work, I stay away from carbs as much as I can because I know mentally, cognitively I will slow down and so I just stay away from it. I mean, I'm not saying that don't eat carbs because I definitely eat carbs. I need to not eat carbs and I wish I didn't, I wish I could just stay away from them 100%. Not 100% but you know, because I know it'd be so much healthier for me. And literally when I did Keto, when I got on to the Ketone diet, things in my body that I had issues with like heartburn and different things, I can't like say Keto cured me but when I did that, there was a crazy difference in my body since then. I stopped having heartburn, literally didn't have a problem with heartburn before that or after that. Before, it was every day. I would wake up in the middle of the night, burning heartburn, can't sleep. I even remember, there's plenty of times, I remember like just waking up choking on like acid, like heartburn, it's so bad. So, like guys, educate yourself, you'll find things that are actually going to be a huge huge benefit to you, your life, everything. But you don't know that unless you're searching, if you're understanding or you know, you're finding things that are gonna help you understand that. So, that's my - that's my rant for today, hopefully you guys liked it and we'll talk to y'all later. Are you looking to jump-start your business by learning or getting help from the real experts? Go to learningfromtheexperts.com to find the pre-approved experts that I've hand-picked for you. Please don't forget to let me know how I'm doing by Subscribing, Rating and leaving feedback.

LFTE 17: Are you a follower or do you pave your own way...

What's going on everybody, this is Coulton Woods. You are listening to "Learning From the Experts" and I'm actually gonna do another - sorry, this is another episode that I'm bringing to you from Miami. Just got done with the Growth Con - 10X Growth Con in Miami and I'm actually gonna go over the three easiest ways to make $10,000 a month according to Tai Lopez and what he taught us here at the event. So here's the deal, I know how frustrating it is as an entrepreneur to waste countless hours sifting through wannabe experts who never actually help me in the end, then to learn years later that there was an expert who really could help me 100 times faster than learning on my own. I have created this podcast to save you time and money while taking you on a journey with me as I learn from and interview real experts who can actually help you grow your business. My name is Coulton Woods and you're listening to, "Learning From The Experts". So, if you don't know who Tai Lopez is then maybe you've been living under a rock... no, I'm just kidding. He's pretty freaking huge in the social media world, he has some - yeah, he has a few different things that he sells but Tai Lopez, I totally get it, a lot of people hate him, a lot of people love him, I totally get it, he throws a lot of rocks and he's a little arrogant and can definitely come across as a little... yeah, self-centered or he's always standing by a Lamborghini or something. So, I totally get it but he - I'm actually gonna go through the three different ways to make $10,000 a month that he says are the easiest ways to make that much money a month. So, he got up... spoke at 10X Growth Con and honestly it was actually really interesting to see. He totally crushed a bunch of people's websites, talked about funnels on there and yeah, how Russell Brunson is like the funnel man, which I'm actually going to talk about Russell Brunson on the next one or maybe I'll do it for this one [laughs]. Anyway, so he got up... and I'm actually... really honestly I'm gonna make this one a little bit shorter, I'm just gonna give you guys the three easiest ways to make $10,000 a month according to Tai Lopez. He says the number one easiest way to start making $10,000 a month as an entrepreneur just honest - yeah, working your own thing is through a social media agency, honestly. And I see these things coming up everywhere. Everybody needs social media; advertising, positioning, how to grow your following, what you need to be posting, like all these different things. There are so many businesses asking for that right now and there are so many people taking them up and charging like literally $2,500 just to do their services and then that's not counting you know, the ad spend or anything. So, if you get four people or four businesses running for you, that's $10,000 a month, you've got your own agency running and you're just helping them with you know, ads and grow on their following, not bad at all. So, that is a very easy way to do it, I've seen lots of people be successful in it and if you know how to grow it right or manage people or get virtual assistants that actually know what they're doing, you can even scale that pretty far actually. So, that is the number one way according to Tai Lopez of how to make $10,000 a month, easy. The second one is actually through Airbnb which I thought was really surprising. I did not expect that to happen but he... I was not expecting him to say that. When he said people are making a ton of money right now by literally going to rich areas or rich people and that have bigger houses and saying "hey, I can put your house on Airbnb and I'll charge you a flat rate of you know, fifteen hundred bucks a month to rent it out or fifty percent of whatever we make on it", because a lot of times there're... other people have houses and they're not staying in them all the time right? They have multiple houses, so they rent out the house on Airbnb and he'll come in there, he'll say "hey, I want to help you get your house on Airbnb and I take this fee" or whatever maybe and you don't have to own any real estate, you don't have to put any capital into it, you don't have to do - like you don't have to put anything into it yourself other than time. That's actually a really interesting idea and a pretty easy one at that like you could start doing that pretty quickly and if you know how to do any kind of ads, even you can find people, you could do ads to be getting people coming to you, getting leads about putting their house on Airbnb and you just take a cut and you list it and get it all done for them. Honestly that's pretty cool idea. So, that's - I mean, that's the number two way of how to easily make $10,000 a month doing your own thing. So, interesting stuff, I thought that was pretty cool. I never would have guessed that's one that he would have said. And then the third thing which these - honestly, a lot of the social media marketing or a social media agency, that's been around for a while but it's really starting to grow, it's very - it's a very growing industry right now. The Airbnb thing, that's like a totally - that's a very small part - not a very small part, that's a very small portion of people doing that right now. That's a very very open thing to be able to get into you right - you know, at this time. So, this third one is actually - I don't feel like there's a whole lot of people in this space either and it wouldn't be that hard to get into, but the third one especially with ClickFunnels, you could rock this thing so easy, just... you can make it happen pretty quick. But the third easiest way to make $10,000 a month is through an E-com Agency. So literally, you are helping people who have an E-com business, an e-commerce business, you are helping them... and I would say with funnels is the easiest way, to be able to increase their revenue. You can even have a social media company helping them grow through social media or a social media advertising company, Facebook advertising company, excuse me, and then... you can even have a funnel building company or honestly just helping them build a funnel for their E - like whatever they're selling in their e-commerce. It's interesting, E-com is so slim on their margins because they don't know how to upsell, they don't know how to offer other things on their E-com page. Shopify is actually really bad at this, like Shopify is great, like you can do this but if you add a funnel instead of doing just a Shopify page, you can literally 540% increase your revenue on an E-com business through a funnel and it's actually been proven. I know it has, you can watch - I don't know if that webinar is actually up anymore from ClickFunnels. They went through... and they actually like went through tons of funnels, tons of funnels and found out that, just by simply having an order bump, which is like on the Order Page, you say "hey, click this button right here and you'll also get this for this price", okay, so a simple order bump and then after that when they order, the first - whatever they're buying you know, if you got a shirt, they're buying a shirt and then, hey, order bump is like; "you know, buy this hat or something with it, whatever it maybe that is related to it" and then if you simply have one upsell which is just like, "hey you bought this, you can buy this now" and then another upsell which is "hey, you might also like this if you bought these",  which is not - honestly that's not pushy, that's not that - people freak out over this and they're like "oh, I don't want to sell them too much, I don't want to be pushy". Honestly you're just offering them more or something that's gonna accommodate or work with what they just bought. You're not pushing it on them; they can say no, you're just giving them the option and you - if they say no to that, you have one down-sell. So, literally it's like "oh, you didn't want that, maybe you would like this instead.", that's it, that's all you got to do, that's it and 540% increase your revenue. 540% increase in revenue! Like that's the number, that's what they've gone through and checked it out. So, instead of simply having an E-com page where they click "Yes, I want to buy this" and they're like, "okay, cool, I'm done", checkout, whatever. If you just added a funnel to that instead where they say click on, I wanna buy and then it puts them into the funnel where they are gonna buy that and they look at the Order Form and they're like "oh, maybe I'll get this too with it" then they upsell upsell down-sell. Guys, it's like... nah... anyway, I'm just trying to [laugh], just trying to get that out there. So, ClickFunnels, if you have a business, you've been selling a product, I mean you can - you can do so much with a funnel but if you have an agency helping E-com people sell, you could literally - literally like five times their business revenue with just a funnel and people would go nuts over that. So, just saying, that's the third easiest way to make $10,000 month doing your own thing and really honestly, you don't need any employees for that unless you get bigger. Like it's not that big of a thing. So, those are the three easiest ways according to Tai Lopez. Hopefully that was little bit more shortened to the point and yeah, hopefully you guys like that. Don't forget to rate and subscribe and if you have any questions, feel free to reach out. I'd love to hear from you guys, so we'll talk to y'all later. Are you looking to jumpstart your business by learning or getting help from the real experts? Go to learningfromtheexperts.com to find the pre-approved experts that I've hand-picked for you. Please don't forget to let me know how I'm doing by subscribing and rating and leaving feedback.

LFTE 16: The three easiest ways to make 10k a month according to Tai Lopez...

Hey what's going on everybody? This is Coulton Woods and today I'm bringing to you a special episode of Learning from the Experts. I'm actually in my hotel room right now in Miami, just got done with 10x Growth Con, the event from Grant Cardone. And I want to split it up into a few different episodes here, but I'm going to talk to you about something that I learned from Bethenny Frankel. She is one of the sharks on Shark Tank. It's interesting. I've always had a hard time listening to her and kind of relating to her on Shark Tank. So when I found out she was a speaker I was kind of like okay, I don't know if I really want to hear that one or not, but I did. And I actually learned something really cool from it. So here's the deal, I know how frustrating it is as an entrepreneur to waste countless hours sitting through wannabe experts who never actually help me in the end. Then to learn years later that there was an expert who really could help me a hundred times faster than learning on my own. I have created this podcast to save you time and money while taking you on a journey with me as I learn from and interview real experts who can actually help you grow your business. My name is Coulton Woods and you're listening to Learning from the Experts. So I'm going to be 100% honest with you, whenever I see Bethenny Frankel on Shark Tank I always kind of like wonder if I want to actually watch that episode. And I mean it's nothing against her but I feel like she kind of always has to like prove something or prove that she's the smartest person in the room for some reason. She's always got an opinion. She's always pushing her idea on it or she's trying to give advice. And then she's like fighting with the other sharks and I'm kind of just like, I don't know to me I'm like just chill. Like it's okay. So when I found out that she was speaking I was like oh that's cool. She's from Shark Tank. She's going to be on there. That's cool, but I don't know if I really care to even watch it because I've seen her on Shark Tank and I have a hard time watching her there. So what's going to be any different. Well I'm there anyways so I'm like okay well I'll just pay attention. And I had this thought. I like to ask myself questions. I like to kind of just ask questions in general, but ask questions that most people don't think about asking. So I try to do that. I'm not the best. I mean I'm sure none of us are the best or perfect at that, but I had this question or this thought, what if I just ask the question while listening to her, what can I learn from her. I mean that's going to be hard. If I'm in there, not that it's going to be hard, but if I'm looking at her and I'm saying I can't. There's no way I'll ever learn anything from her. I don't think she has anything to give me that I can learn from her. Well, she's a billionaire so I mean I should probably pay attention to her. But in my first thought was I'm not going to learn anything from this woman because I've seen the way she is. But then the thought crossed my mind. I asked myself the question. What can I learn from her? So I paid attention. I didn't pay 100% attention, but I paid more attention than I was going to. And as she started talking I kind of think man I don't know how this woman ever accomplished what she accomplished. I don't know how she figured it out. Honestly, and I'm not trying to be super bad about all this or be harsh or anything, but I honestly don't know if she knows how she became successful. I don't know if she knows what she did in order to become successful. I don't know if she actually understands that. I mean that's kind of maybe rude, that's kind of a little blunt there, but honesty that's my thought. Is like I don't know if she understands this. So what did she do to become successful. What was it that helped her become successful? If she didn't quite understand it. And maybe she does totally. I don't know. That's just kind of the thought that I had. So I'm watching this and I'm thinking about this question that I have. And as she's talking I start realizing that she pretty much just runs like she just runs with something. She had the idea for Skinny Girl. I don't know if you know Skinny Girl, if you see the dressings in the grocery stores or not. Or I think she started with the margarita, right? Some calorie, low calorie margarita and that's how she got started. She introduced this great tasting margarita that's low calorie for Skinny Girl and that was her brand was Skinny Girl. So I'm like man, I don't know if she really knows how she did this. Well, she's telling her story and as I have this question in my head and I'm listening to her story, I realize that she literally just ran. She just got stuff done. She would just do things. It's really interesting. She didn't waste time. She had the idea. She wanted it to happen. She pitched it to people. They said no like that's a stupid idea. You're never going to go anywhere with it. She didn't agree with them. So she said, okay well I'm going to do it myself. I'm just going to run with this. I'm going to make it happen. And pretty soon she's got people investing that probably wouldn't have invested in the first place. And now those people that she first contacted see that she's putting skin in the game. She's investing her own money, her own time. She's getting people to come in with her. They see that she's doing this and they're like okay, I guess we'll invest. You're running. You're making this happen. We will invest because we see what you can do. And that teaches me before I get to that, she told a story about a relief effort that she put together for I think it was Puerto Rico somewhere. So I don't even remember exactly if it was a tsunami or hurricane anymore. I'm sorry. That's probably really bad. But I don't watch the news so I don't really keep up with anything that's going on outside of where I'm at really. Honestly, I know how marketing works and I know how the news is and they are businesses and that's what they want to do is make money off you so they are really good at making things seem more dramatic than they actually are. So side note, total side note but she wanted to help Puerto Rico in the relief effort. So she literally found people with a jet that she's like you know what I need to find a jet or a plane or something. I need to figure this out and get anybody I know that has a jet on board. And she's like calling all these people and they're like you're crazy. We're not going to give you a jet to fly down to Puerto Rico for whatever and pretty soon as she's putting all of this out on social media, on Twitter, and different places. People are reaching back out to her saying hey I own a small clinic or I own this place. I can give you these kind of things that would help everybody there. I'll just give it to you. You can fly it there and she's like, "I had no idea how to put on a relief effort”. I had no idea how to do any of this. I just started doing it. I just started asking people and getting people's feedback. And pretty soon we've got like five six jets flying down to Puerto Rico with all of these materials and all of this stuff to help with the relief effort down there. And we were helping out a ton of people. And people were literally coming up to her saying we were praying that somebody would have a jet so we could get this stuff over to them. And when she got there they needed like planes to fly stuff and people out of there. So that honestly guys that teaches me a huge lesson. So many people over complicate things. So many people think they have to accomplish so many things before they do anything. Guys, just start. Just go, just do something. If you've got an idea, start doing stuff with it. Start figuring out people that maybe want to help you out with it. Do some stuff. If you need to be growing a following or want to be putting your name out there, you just start podcasting, start publishing, start doing videos. Honestly, putting videos on YouTube is such a huge thing now. You can get so much content out there and it's like a searchable video place where people search things and your videos can pop up and people watch you. Then they like what they see and they follow you. It's so, just start doing stuff, guys. She has made millions. I think she's a billionaire. Like billions just by doing something. Just go out and do it. She doesn't let anything hold her back. She just starts. So just start. That's really like all I have for you today from that one talk. I was not expecting to get anything from her. And then I asked the question what can I learn from Bethenny Frankel. So I decided to actually listen and figure out what I can learn and that was a huge lesson. I'm glad I listened to it. I'm glad I was there. I'm glad I asked that question instead of just shrugging it off and not paying attention. So guys, just start. Do something. Like just get going. I played around with the idea of doing a podcast for a while. And I'm not going to lie. I pushed it back and then pretty soon I'm like I'm just going to put it out there. I don't even care if I'm not 100% ready. I'm just going to start doing it. And I did. And it's out now. And I'm excited.  This is episode 15. I've got hundreds of episodes to come. I'm going to keep doing this because first off well, I'm not even going to go there but guys just start. That's my lesson for you today. Are you looking to jumpstart your business by learning or getting help from the real experts. Go to learningfromtheexperts.com to find pre approved experts that I've hand picked for you. Please don't forget to let me know how I'm doing by subscribing, rating, and leaving feedback.  

LFTE 15: What I learned from Bethenny Frankel at the 10X Growth Con Event...

Learning From The Experts is all about helping you find ways to improve your business by leveraging the experience of Experts and Cutting Edge tools to grow your business faster than you thought was possible... I believe Entrepreneurs are what drives this economy, I want to help provide the resources needed for Entrepreneurs to not only succeed in their business but do it at the fastest rate possible... I know how frustrating it is to waste countless hours sifting through wanna be experts who never actually help me in the end. Then to learn years later that there was a real expert who could have helped me 100 times faster than learning it on my own. I have created this podcast to save you time and money while taking you on a journey with me as I learn from & interview real experts who can actually help you grow your business. My name is Coulton Woods and this is my podcast, Learning From The Experts.

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