Are you were spending your days doing hundreds of thousands of social media posts, repurposing them into YouTube videos, posting on LinkedIn, posting in Facebook groups, doing tons of different things? You're in that content hamster wheel of doing what you're told, you just need to do to put out content. Consistently But if we are just marketing, marketing, marketing, it's often quantity over quality. A lot of times, entrepreneurs are putting  really good value out there, but they are overwhelming their audience. In this episode, I breakdown the three criteria for why storytelling and story brand is so magnetic and allows you to do less work. Knowing your clients story allows you to capture their attention so that you can be really repetitive and be remembered as the expert. Your clients are tired of trying to figure out the solution. They are looking to you to solve their problem. A lot of entrepreneurs use story brand as a framework because it's human and compelling and narrative in nature. The main benefits is that it pumps out something that's single pointed, so we get known for something. When people are just catching snippets of your marketing they remember you. It is true service in your marketing, it's not about you, it's about them and getting your clients to understand we see their problem. We're educating them, we're helping them. Storyboard allows you to create something that is exciting, that is transformative, that is inspiring in some way. We get them to see something they're maybe not seeing. We get them to look, to imagine, and see their current reality as something different. The most important thing you need to remember when it comes to weaving storytelling into your branding is it's not about your story, it's actually about your ideal clients story. If you're an online solopreneur  and you want to learn more about creating a less hustle business for yourself and want to work with us, please apply at www.thestrategiste.com/apply Thanks for listening to The No Hustle Club Podcast! This episode was recorded LIVE on Facebook and Instagram. Head over to the show notes for the links and resources mentioned in today's show and tag me on instagram so we can chat about this episode over there! Talk soon! SHOWNOTES: www.thestrategiste.com/episode49

Stories of Strategy

49: How we use StoryBrand to grow more simply

How do we get more comfortable with selling and the conversations we must have with potential clients in order to make sales? On this episode of the No Hustle Club podcast, Farnoosh Brock is teaching us how to transform our aversion to selling. Farnoosh breaks down the conversations around selling that make us uncomfortable and shares her approach in replacing selling with serving. Farnoosh is a corporate and online business coach and the author of The Serving Mindset. In this episode she shares the transformation she went through when she transitioned from working in corporate to becoming a business owner. To listen to the entire interview, go back and hit play on episode 10. Thanks for spending time with us today! Let me know what holds you back in generating sales over on instagram and don't forget to share this episode with a friend. Talk to you soon! SHOWNOTES: www.thestrategiste.com/episode48

48: Serving Mindset with Farnoosh Brock

We are here to create your business vision for 2021. A lot of solopreneurs have been struggling to get out of the hamster wheel of their business and they are looking for a opportunity to reset, to get re-inspired, to let go some things that might be weighing them down in their business, and to maybe step away a little bit from the new cycle that they're experiencing. We want to infuse whatever you're focusing on for that month with a little bit less hustle and make sure you're coming back to the goals you've set for yourself so you can work less and do more of the work you love. A lot of online solopreneurs are burnt out and in debt from trying too many marketing strategies. And that's where a lot of solopreneurs go to when something doesn't feel like it's working. Our knee jerk reaction is to look for a marketing strategy to solve all of the problems that we're experiencing in our business, whether that's not enjoying what we're doing, whether that's not getting enough clients, whether it's not being profitable enough. We're not even sure what the problem is, we often buy a new course or try a new strategy in the marketing realm. The reality is oftentimes, these are business problems.  If you're an online solopreneur  and you want to learn more about creating a less hustle business for yourself and want to work with us, please apply at www.thestrategiste.com/apply Thanks for listening to The No Hustle Club Podcast! This episode was recorded LIVE. Head over to the show notes for the links and resources mentioned in today's show and tag me on instagram so we can chat about this episode over there! Talk soon! SHOWNOTES: https://www.thestrategiste.com/episode47

47: No Hustle Monthly Webinar: A Simple Vision for 2021

Are you a solopreneur who is stuck in the hamster wheel of comparing your business to others in the online space? Are you constantly buying courses, programs, or investing in coaches to solve your problem? We have to be intentional in why we're investing in the courses, platforms and coaches. So what makes it shiny object syndrome, because it's unintentional. It's panicked. It was purchased to solve a problem that is actually underlying and usually a little scarier, right? In this episode, Birte and I are discussing three of the ways that shiny object syndrome is actually masking the underlying issues in our business, maybe things that we're not willing to look at and examine and how they are perfectly solvable. And we are also sharing a few examples about how we help our students and our one on one clients. If you're an online solopreneur  and you want to learn more about creating a less hustle business for yourself and want to work with us, please apply at www.thestrategiste.com/apply Thanks for listening to The No Hustle Club Podcast! This episode was recorded LIVE on Facebook and Instagram. Head over to the show notes for the links and resources mentioned in today's show and tag me on instagram so we can chat about this episode over there! Talk soon! SHOWNOTES: https://thestrategiste.com/episode46/

46: 3 ways to address shiny object syndrome to grow more simply!

Are you barely making any money, not paying yourself, and not making payroll? What would it feel like if you can pay everyone, pay yourself, and take time off? Having a business that has systems in place allows you to stop hustling. If you can't cover your expenses every month, you start chasing leads and sales out of anxiety, desperation and fear. In this episode, we are diving into the financials of your business and why you should be implementing Profit First with Julie Herres. Julie is an accountant and the owner of GreenOak Accounting - a firm that specializes in working with therapists, psychologists, and counselors in private practice. Over the years, Julie and her team have worked with hundreds of private practice owners and we've developed some serious knowledge about what makes a practice financially successful. The goal of her accounting firm is to help practice owners feel comfortable with the financial side of their business and have a profitable practice. Julie has a team of Profit First Professionals and that LOVE to help their clients implement Profit First in their business. Thanks for spending time with us today! Let us know what your takeaways were by tagging Julie (@therapyforyourmoney) and myself (@TheStrategiste) on Instagram! SHOWNOTES: https://thestrategiste.com/episode45/

45: Move at the pace of cash with Profit First, Julie Herres

Are you spinning your wheels trying to figure out how to scale your business from 1:1 to many? You've thought about creating a course but don't know sure where to start? Have you already created a digital course but are not seeing the return you hoped for? Our guest today is Glenn Allen. Glenn is a ex-corporate marketing director turned digital course launch strategist and business coach, and host of the Unstuck & Unstoppable podcast and the Glenn Allen Show on YouTube. In this episode we cover the non-negotiables you need to know before creating a digital course. Glenn dives deep into how to define the structure of your courses, how to create your signature process and how to simplify your approach to creating digital courses.  Thanks for spending time with us today! Let us know what your takeaways were by tagging Glenn (@theglennallenshow) and myself (@TheStrategiste) on instagram! Shownotes: https://thestrategiste.com/episode44/

44. Non-negotiables to scale from 1:1 work to courses with Glenn Allen, Course Creation & Launch Coach

Working less is the path to a more sustainable and enjoyable business. As our business pivots away from doing only ads, we will now be providing systems to help solopreneurs grow their businesses in healthier ways. Having an organized business will give you more confidence. You don't have to defined by your business. Having the basic foundations in your business will give you the freedom to live your life and not have your business take up all of your time.  In this episode, I'm discussing the three reasons why wanting to work less and actually working less will create better results. When you spend your time more strategically, you can see the long term opportunities, you can actually taste and feel what is working and what is really going to have to change for your business. Thanks for listening to The No Hustle Club Podcast! This episode was recorded LIVE on Facebook and Instagram. Head over to the show notes for the links and resources mentioned in today's show and tag me on instagram so we can chat about this episode over there! Talk soon! Shownotes: https://thestrategiste.com/episode43

43: Join the No Hustle Movement

“The reason all successful marketers tell stories is that consumers insist on it.” - Seth Godin You've probably heard of Storybrand or using storytelling in your marketing. But what about your sales, and the attitude you bring to every single business interaction? That's where the gold is. In this episode, I'm discussing the importance of using the power of story to transform your marketing and the non-obvious ways you are probably missing out on the power of story in our business. You should understand the story that is going on in your clients head? What do they think about every day? What is the narrative they're living out and waking up to everyday? Thanks for listening to Stories of Strategy! This episode was recorded LIVE on Facebook and Instagram. Head over to the show notes for the links and resources mentioned in today's show and tag me on instagram so we can chat about this episode over there! Talk soon! Shownotes: https://thestrategiste.com/episode42

42: Power of Story- that's missing from your branding, your sales, your funnels

Are you making yourself a priority in your business? Are you taking care of not only your mindset but your physical health?  A lot of solopreneurs are busy, they are ambitious and they want to achieve so much but there is only 24 hours in our day. And often they take on too much. They end up neglecting themselves and everything else is usually more important than themselves and their health. A lot of solopreneurs end up running on an empty tank, and they feel burnout. Our guest today is Francesca Deane. Francesca Deane is an international health and mindset coach. She’s the founder of "Fit Healthy Into Your Busy Life", a mindset and lifestyle transformation movement to help high-achieving busy women make themselves a priority and fit a healthy lifestyle into their busy schedules so they can find balance and achieve the energy, mental focus and confidence they need to move their life and career to the next level. Francesca is Italian, a mom to two little boys and a passionate sugar-free baker. After working for over 8 years in corporate finance for top-tier multinational companies in Rome and London, Francesca moved to New York City and left a well-established career to pursue her mission: help busy women streamline and enhance their routines, turn overwhelm into empowerment and live their lives to their full potential. In this episode we cover the three pillars to optimize your life - mindset, decluttering, and streamlining & automating your business. Thanks for spending time with us today! Let us know what your takeaways were by tagging Francesca (@healthybusylife) and myself (@TheStrategiste) on instagram! SHOWNOTES: www.thestrategiste.com/episode41/

41: Francesca Deane on streamlining routines, building new routines out of the pandemic, and her story

Are you focusing on the right thing? Are you building healthy habits so it no longer has to be a priority in the future? And do you know how to avoid shiny object syndrome once you're in a good place with that priority? In this episode, I'm discussing the importance of combining PRIORITIZATION with SYSYTEMS when you're a solopreneur. Solopreneurs struggle with burnout, loss of momentum and debt. Without a solid foundation or systems in place on how certain areas of your business will run, you are just spinning your wheels to nowhere. Thanks for listening to Stories of Strategy! This episode was recorded LIVE on Facebook and Instagram. Head over to the show notes for the links and resources mentioned in today's show and tag me on instagram so we can chat about this episode over there! Talk soon! SHOWNOTES: www.thestrategiste.com/episode40

40: Building systems into our priorities as solopreneurs

We all want the same thing. To make more or the same amount of money while working less with less anxiety. Yet we typically skip some of the most obvious, essential steps and go straight to marketing... thus burning ourselves out. In this episode, I'm discussing how to get out of the the constant season of hustle and stress. Having a core foundation or core systems in place that you can reference to get yourself back on track is key. When things aren't working in your business, look internally in your business to find where the breakdown is happening before looking externally and going straight to your marketing efforts. Thanks for listening to Stories of Strategy! This episode was recorded LIVE on Facebook and Instagram. Head over to the show notes for the links and resources mentioned in today's show and tag me on instagram so we can chat about this episode over there! Talk soon! SHOWNOTES: http://thestrategiste.com/episode39/

39: What's required for a NO HUSTLE business?

Have you ever been curious about what ads managers even do? What makes a good or bad one? What do they charge? What should they charge? How can you tell if someone's full of shit? Well, I'm diving in today to talk about how ads can be a fast track way to growing your pipeline, when you should run ads and how do you know if ads are right for your service based business.  Thanks for listening to Stories of Strategy! This episode was recorded LIVE on Facebook and Instagram. Head over to the show notes for the links and resources mentioned in today's show and tag me on instagram so we can chat about this episode over there! Talk soon! SHOWNOTES: www.thestrategiste.com/episode38 Grab my free Uplevel your Done-For-You Biz with Ad Management training Trello board here!

Ep. 38: How to hire or become a GOOD ads manager

Why is the barrier TOO high for entry for most online entrepreneurs to do Facebook ads properly? In this episode I am covering the current ads accessibility problem and opportunity for both business owners who need more affordable, trustworthy ads managers AND for service-providers who need to get away from hourly, unfulfilling projects. Thanks for listening to Stories of Strategy! This episode was recorded LIVE on Facebook and Instagram. Head over to the show notes for the links and resources mentioned in today's show and tag me on instagram so we can chat about this episode over there! Talk soon! SHOWNOTES: https://thestrategiste.com/episode37

Ep. 37: The ads PROBLEM and opportunity for you

Are you stuck in the spiral of not feeling good enough? Is your mindset keeping you stuck in a constant state of not feeling good enough? In this episode, I’m talking about how to unravel the stories in your head to problem solve and make better business decisions. I discuss the challenges of keeping a growth mindset and how to overcome being stuck by tackling our current challenges. Thanks for listening to Stories of Strategy! This episode was recorded LIVE on Facebook and Instagram. Head over to the show notes for the links and resources mentioned in today's show and tag me on instagram so we can chat about this episode over there! Talk soon! SHOWNOTES: www.thestrategiste.com/episode36

36. Unravel your stories to problem-solve and make business decisions

Are you service provider struggling to make make 10k a month? Our guest today, Ellen Yin, is here to share her best tips on how to consistently attract your ideal clients without complicated marketing strategies. Ellen Yin is the founder of Cubicle to CEO, an online membership teaching service providers how to monetize their skills and attract consistent clients to create their first $10K month - without a large audience or complicated marketing strategies. Through her social media agency, Ellen Yin Media LLC, Ellen has worked with multi-million dollar brands, Fortune 500 executives, and best-selling authors. She has been featured on MTV and in publications like Glamour magazine, The Penny Hoarder, Women’s Health, and Her Campus. Ellen is also the host of the award-winning Cubicle to CEO Podcast, which features weekly interviews with top business leaders and successful entrepreneurs. In this episode we cover the foundation of selling and closing clients, how to turn strangers into your ideal clients, and how to stop creating tons of content and start intentionally creating evergreen content that speaks to your client. Thanks for spending time with us today! Head over to the show notes for the links and resources mentioned in today's show. Let us know what your takeaways were by tagging Ellen (@missellenyin) and myself (@TheStrategiste) on instagram! Talk with you there. SHOW NOTES: www.thestrategiste.com/episode35

35: Creating $10K months without guru tactics with Ellen Yin

Stories of Strategy brings you a no-bullshit approach to building an online business by uncovering the secret sauce of successful individuals in diverse industries. When you're starting or scaling a small business online, you are flooded with advice of different things to focus on - between SEO, Instagram and automated funnels, the options can get overwhelming. So much of this advice is tactical rather than truly strategic. And so much exists within an echo chamber. Enter Stories of Strategy. Each week, former Facebooker and New York agency veteran, strategist Tanya Neufeld delves into the secret sauce of her high-performing guests and uncovers how you can leverage these habits and strategies without investing tons of time or hundreds of dollars on courses. From tech company managers to serial entrepreneurs and creative directors, these ambitious individuals go behind the scenes on their specific success strategies. Tune in each week for tangible takeaways that you can start implementing into your growing business today. Learn more about Tanya and her ad consultancy at thestrategiste.com

hubhopper

Stories of Strategy

hubhopper