While Marsha sat reading a couple of productivity quotes she heard someone call her name audibly. The sound of her own name made Marsha jump! You see Marsha lived in a cottage near a little forest with lots of trees and bunnies. There wasn't supposed to be anyone else around because she lived alone. So, when she heard someone calling her name it startled her. Marsha got up from her seat and looked out the dusty windows and through the glass doors. It was still bright outside because it was a little after 2 pm in the afternoon. She didn't see anyone which did not surprise her because the voice that she heard sounded like someone inside her head. Has this ever happened to you? Whenever your brain drifts off thinking about life in general when you're supposed to be creating your next project or other tasks. It's almost as if your brain decides to wake you out of a daydream. As an entrepreneur, you can sometimes feel stuck when it is time to do a number of important tasks. This is why using productivity quotes from other well-known people can help to push you forward. In this post, you'll learn about 20+ motivational quotes that will keep you focused and help you to become more productive quickly. 1. Stephen King One of the most prolific writers of all time is Stephen King. He was born in 1947 and he is a well-known author of crime, horror, supernatural, science fiction and fantasy novels. If you know anything about writing, you'll know that it takes a certain level of discipline to write great books every year to earn a living. One of Stephen's famous productivity quotes can be found below. “Amateurs sit and wait for inspiration, the rest of us just get up and go to work.”Stephen King 2. Bruce Lee If there's someone who will get you to your feet it must be Bruce Lee. Somehow I never realised that Bruce Lee died back in 1973 at the tender age of 32 from a swollen brain. He was known for his martial arts performances as an actor. As you can imagine it takes a certain level of discipline to be good at martial arts in any form. Here's one of Bruce's famous quotes to inspire you. "If you spend too much time thinking about a thing, you'll never get it done"Bruce Lee 3. Henry David Thoreau Now is a great time to take a step back to the 1800s where we can catch up with Henry David Thoreau. He was an American Naturalist, poet, philosopher and essayist. Born around 1817 in Concord, Massachusetts. All his works, books, articles and journals amount to 20 volumes of works. Without further ado, here's one of his inspirational quotes. "It's the beauty within us that makes it possible for us to recognise the beauty around us. The question is not what you look at but what you see."Henry David Thoreau 4. Benjamin Franklin More than 100 years before Henry was born Benjamin Franklin came on the scene. Benjamin was a polymath, inventor, politician, scientist, printer, statesman, diplomat, writer and political philosopher. In case you are wondering who or what is a polymath, it is a person with wide knowledge and learning. They are a jack or jill of all trades. There are some suggestions that Sophia Stewart is a modern-day polymath. Sophia wrote the Matrix and The Terminator. Before we head down that rabbit hole let's look at this quote from Benjamin. "By failing to prepare, you are preparing to fail"Benjamin Franklin 5. Peter Drucker Believe it or not, we have yet another writer. Peter Ferdinand Drucker was an Austrian-American management consultant, educator and author. What I find fascinating about Peter is that he was born in 1909 and he lived until the age of 95! He was only 8 days away from his 96th birthday on November 11th when he died. Peter was the inventor of the concept management by objectives. You'll probably be familiar with this famous productivity quote from Peter.

Success Unscrambled | Blog Traffic Tips | Business Success Stories

21 Productivity Quotes for Entrepreneurs Who Feel Stuck

The story is told of a working mom of 3 who wanted to organise Google Drive for business use but she felt a bit stuck. You see Susan had 8 clients and she needed to find a way to manage their data effectively. While Susan used ClickUp to manage her daily and weekly client projects. Each project resulted in content that she created for her clients. As a result, she needed to store that content somewhere to keep it safe. If you ever used ClickUp or any project management software you'll know that it is easy to attach files. It is possible to use the Doc and Table view inside ClickUp to create content. However, if you are creating a lot of content daily, ClickUp can become cluttered quickly making it difficult to easily find and retrieve data. In this post, you'll learn how to organise your Google Drive for business making it simple to manage many clients. Google Workspace vs Google One Before looking at how you can organise Google Drive for business use, the first challenge you'll encounter is a need for more storage. So, let's look at the storage plans available on Google Drive. The free version of Google Drive comes with 15GB of storage. I still remember when, many years ago, 15GB was a lot of storage space. It's interesting how small businesses now have a need to store more data virtually. Google One In case you weren't aware of it Google One is the paid version of Google Drive for personal use. The price of Google One ranges from $19.99 a year (100GB) all the way up to $99.99 a year (2TB). The Google One price plan gives you the ability to add family members as well. Another added benefit is that you'll get access to Google experts on any of the paid plans. Google Workspace Small business owners with a team of assistants may prefer Google Workspace formerly G Suite. This is because it is the paid version of Google Drive designed for business use. Prices for these plans range from $6.00 (30GB) per user per month up to $20.00 (5TB) per user per month. The business benefits include video meetings and recordings, security and management control, custom and secure business email. At the end of the day, it really depends on your business needs to choose between Google One or Google Workspace. Mapping Out Your Drive Hierarchy If you plan to hire a team or build out an agency, it is super important to map out the structure of your folders. Let's look at three different examples of service businesses using Google Drive. The 3 service businesses I'm going to feature are: Web Design AgencySocial Media ManagementLaunch Management Agency Let's look at each one in turn so that you'll understand how to organise Google Drive for business. Web Design Agency Any web design agency will tell you that they have a specific process for onboarding their clients. When a client signs up with a web design agency they'll need to sign a contract and complete an intake form. The client would also need to supply a branding guide as well as images that they want to include on the website. There'll also be a need for other content like copywriting unless the agency will be providing it as part of the package. Finally, when the web designer does a mockup of the site using a wireframe these need to be stored somewhere as well. So far, here are the folders needed client work. ContractIntake formBranding ElementsPhotographyCopyWireframesOff boarding Let's look at a different example in order to help you with your structure. Social Media Management Before looking at the files and folders needed for a social media manager it is important to understand what that person does. A social media manager designs the overall social strategy for a business. This means deciding what to post on social media, how often, hashtag research, key messaging, business goals and the overall esthetics of social profile.

How to Organise Google Drive for Business

If you dislike financial reports and you are wondering how to make a line graph in Google Sheets. I've got just the right step-by-step solution for you using one of the easiest online line graph makers. Taking a bunch of data and turning it into a graph can be very helpful for your business. However, if you have a history of falling asleep during financial management presentations. Or your eyes glaze over whenever you see a complex spreadsheet. Then I can totally relate to your allergy to data analysis. For example, a number of years ago, I was doing a postgraduate course in business and IT. The class was big and it took place two evenings a week. I went into the class with the sole intention of staying awake. No matter how hard I tried I always ended up falling asleep during the class. If only there was a way to create line graphs in Google sheets on the fly. In this post, you'll learn how to create line graphs in Google Sheets and the best ways to use them to become more successful. Best Uses of Line Graphs Before I dive into showing you how to create your precious line graph. Let's spend some time looking at when to use them. Line graphs are best used to show information that changes over time. So, a few good use cases include a change in: TemperatureIncome or RevenueDepreciation valuesEnergy use (Electricity + Heating)ExpenditureBusiness growth As you can see there are many instances where creating a line graph will benefit you and your business. It'll help you track your performance over time. One key aspect of creating line graphs is that it'll also help you with budgeting. A cool aspect of line graphs is that it comes in different types. Let's spend some time looking at line graph types so you'll know which one to use when. Types of Line Graphs Did you know that there are 3 different types of line graphs? Of course, there are different types of graphs apart from line graphs. These 3 types include: Simple line graphMultiple line graphCompound line graph To help you understand the differences among these 3 line graphs let's look at each one in turn. Simple Line Graph As the name suggests a simple line graph is the type of graph that can be plotted using a single line. It shows the relationship between two variables. For example, time vs temperature or time vs money. Multiple Line Graph What makes a multiple line graph different is that this graph type is plotted with two or more lines. It is often used to display two or more variables over a specific period of time. For example, income + expenditure over the same time period. Compound Line Graph Just when you thought a multiple line graph was complex the compound line graph trumps them all. Well, a compound line graph breaks the data down into different types. This one isn't as easy to explain without showing you a visual example. So, I'll show you one later in this resource. Components of a Line Graph Now that you know about the different types of line graphs. Let's spend some time looking at the different components that make up a line graph. X-axisY-axisTitleScaleLabelsLine Do you remember those days in school where you could never remember which axis was the "x" and which was the "y"? Annoying right? X-axis The x-axis is the horizontal scale of the graph where you determine the time increments. Is your time going to be in seconds, minutes, hours, days, weeks or months? Enter the data for your x-axis in the first column. Y-axis When it comes to the y-axis, it is the vertical scale where you determine the data that you are measuring against time. This data could be energy, revenue, expenditure, depreciation or even savings. Title This may seem obvious but having a title for your graph is super important. The reason is that it tells anyone what the graph is about. Labels

How to Make a Line Graph in Google Sheets [In 5 Minutes]

Are you trying to understand the difference between a Freelancer vs Independent Contractor? You know what? The answer might surprise you in this gig economy. The world as we know it is finally changing and with it comes the complexity of new working conditions. Many of us were born into a world where it was normal to go to school for 12-15 years (all of our young lives). This was necessary to obtain a piece of paper that would give us the confidence to say that we are qualified to do a job. Never mind the fact that the very piece of paper is sitting in a box somewhere growing old. It's even possible that you don't even know where that piece of parchment paper with the fancy writing is. Together with signatures of people you never met or will never meet. Did I mention the fact that the piece of parchment paper is worth thousands of dollars? Lol!! Anyway, let's not talk about the joy of going to college for 6-10 years so that we can avoid the tears altogether. In the post, you'll learn all about the terms freelancer vs contractor and why you need to understand the difference. Freelancer Definition So, in order to keep this as objective as possible, I'm going to use a well-known source. According to Wikipedia, a Freelancer is someone who is self-employed and not tied to any particular employer over the long term. In some cases, freelancers work with agencies that represent clients. These agencies resell freelancers labour to these end clients for a profit. So, from the look of this definition, Freelancers can choose who they would like to work with to a certain extent. You're probably thinking that this sounds a little bit like heaven on one hand. However, it feels like it is lacking some level of security. Later on in this resource, I'll spend some time looking at the pros and cons. Up next, let's look at the contractor. Contractor Definition Now that you have a rough idea of who a Freelancer is and what they do. Let's look at the definition of a Contractor. Again Wikipedia states that a Contractor is a person or company that performs work on a contract basis. While it is not as exciting as you thought it would be at least it gives you some insight into contract work. You are probably thinking that the definition of a Freelancer sounds a lot more exciting. There's also the question of how this compares to a regular employee. In one sense a contractor is a temporary employee without employee benefits. In a short while, I'll go into the pros and cons of being a contractor. For now, let's spend some time looking at the Freelancer in more detail. Types of Freelance Jobs In the modern world, freelance jobs are mainly digital and virtual. What I mean by this is that in most cases there is no need for you to be physically present at your client's place of business. So, here are 10 examples of freelance jobs. Executive AssistantDigital MarketerBookkeeperAccountantSocial Media ManagerFacebook Ads SpecialistWeb DesignerGraphic DesignerWeb DeveloperCustomer Service Representative Do you notice something that is common among these 10 job roles? I'll give you a hint, they can all be done virtually. You can meet your clients online and discuss the terms of the role. They'll discuss in detail what's involved with the project each week or each month. The actual work can be carried out on your computer. In some cases, clients require their freelancer to come into a physical location a few days a week. Types of Contractor Roles After checking out that list of Freelancer roles you're probably wondering what about Contractor roles. Let's spend some time looking at a number of Contractor roles. Technical Program ManagerSenior Test EngineerTax AccountantSenior Systems AnalystRecruitment CoordinatorOnline Marketing ManagerOffice AdministratorSenior Software DeveloperLaw Enforcement AnalystIT Program Manag...

Freelancer vs Independent Contractor – What’s the Difference [6 Places Hiring Now]

The world has finally woken up to the reality that work, as we know it, is shifting and you are wondering how to edit your LinkedIn profile. It's amazing to be alive at a time when the standard 9-5 jobs are being questioned. When employees are demanding more flexibility from their employers. The dream of a cushy corner office is a thing of the past. Employers and business owners are finally realising that everything that employees have been demanding for years is truly possible. So, as an employee, contractor, freelancer or small business owner you want to make the most of your LinkedIn profile. You are wondering what you should write now. How to improve your LinkedIn profile to attract to right employers or clients. What needs to happen to stand out from the crowd. Is it possible to list a side hustle as well as your current job title? In this post, you'll learn the different sections of LinkedIn and how to edit them to attract the right leads to your profile. About LinkedIn If you are one of my regular readers or listeners you'll understand the importance of looking at the history or background of social media platforms. Did you know that LinkedIn is a professional networking site that launched as a company back in 2003? It feels like it was always there as a company but it is only older than Facebook by 1 year. There are around 750 million registered users of the LinkedIn platform across 200 countries. What's even more interesting is that the key revenue generator of LinkedIn is selling information about its LinkedIn members. Earlier this year I also created a resource about Facebook and its revenue generation. You can take a look at how Facebook generates 28.5 billion dollars here. The sad truth is that LinkedIn became a subsidiary of Microsoft back in 2016. In case you are wondering how much revenue LinkedIn generates it is 10 billion dollars a year. There are over 20,000 people working at LinkedIn and their IPO occurred back in January 2011. LinkedIn Sections So, let's spend some time looking at the various sections in your personal profile on LinkedIn. There are several sections that make up your profile page. Top Section At the very top of your profile, you'll have the following details. NameTitle/roleCurrent companyCountryTotal ConnectionsBannerLinkedIn Profile picture As you can see in the above image all of these items are essential in order to paint a picture or tell a story about yourself. About The about section or LinkedIn summary gives your potential employer or client some more information about you. It is also a great place to talk about what you can bring to the table and the results you achieved for your clients. Remember that this is only a summary of your skills. Work Experience The next section is about your actual projects at each company or client where you executed tasks in order to achieve goals. You can think of it as the sections of a real resume or curriculum vitae listed in reverse chronological order. Featured If you are a blogger you'll understand the idea behind the featured section. It basically allows you to highlight important aspects of your professional career. I like to use the featured section to share blog posts, articles, testimonials, etc. Recent Activity There's even a section that showcases all of your recent activity which is great if someone wants to see if you are active on LinkedIn. Recent activity includes anything that you published, commented on or shared across LinkedIn. Licenses and Certifications Another area that you may find useful is displaying a list of your licenses and certifications. This is especially great if they are relevant and will help you get the next job or acquire a new client. Education Of course, having a list of your educational achievements can also be useful because some prospective em...

How to Edit Your LinkedIn Profile

Are you wondering how to add social media links to a YouTube Channel? As broadband speeds increase it is normalizing the need for quality video content. Gone are the days of promoting your business with simple text and images. Two great examples of this are TikTok and Instagram. Every section of Instagram caters for video content. Let me know if you are facing the following challenges with marketing on YouTube. You want to use YouTube to generate leadsVideo editing seems to be scaryContent planning for YouTube is overwhelmingInstructions to brand your YouTube channel would be awesomeAny time-saving hacks for YouTube marketing would be great If only there was a way to get the cliff notes version of how to get the most out of YouTube marketing. In this post, you'll learn how to add social media links to a YouTube channel as well as awesome tips to exponentially grow your account. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. 5 Things You Didn't Know About YouTube Before diving into the tutorial about how to add social media links to a YouTube channel. It would make sense to delve into a few important YouTube facts. These facts are important because they will save you a whole lot of time and energy. They will also help you with content research and planning. 1. YouTube Search Many small business owners believe that YouTube search works in the same way as Google search. However, this is not the case because YouTube is a search and suggestion engine. It means that whenever you search for a video on YouTube you also get a list of related suggestions. 2. Less is More with Content Planning If you are a blogger, you'll know that writing a post could range from 800 to 8,000 words in length to satisfy the blog reader. What's cool about converting a blog post into a YouTube video is this. One blog post is the equivalent of 3-8 videos of YouTube content. So, if you already have over 100 blog posts like me then you already have content to last for 8 years on YouTube 3. Consistency is Key The number one secret to growing your audience on YouTube is to publish content consistently. Think of your channel as a TV series. Publish content every week on the same day and time. 4. End Screens Have Power Like many social media platforms, YouTube prefers to have users stay on their platform for as long as possible. A great way to achieve this on your channel is to add an end screen to every video to help your audience to keep watching. I'll explain how to do this in a future resource. 5. Playlist Secrets When you set up your YouTube channel videos be sure to categorise them. Just like your blog posts fall into categories or buckets. Your videos should also be assigned to categories to increase retention rates. This can be achieved using playlists (12 max). Set Up Your YouTube Channel for Success Whether you plan to create 3 months of video before creating your channel or you just want to create your channel first. It is best to set up and optimise your channel to give your subscribers the best experience. The 5 most important areas to get right are as follows: Brand imagePhotoWatermark videoChannel name + descriptionSocial media links Let's look at each one individually so that you get the help you need in each area. Brand image One of the most difficult images to create from scratch on YouTube is the brand image or channel art. The reason why it's hard is that it caters for a large variety of screen sizes including mobile devices and TV screens. Although you can get a template in Canva, it doesn't always highlight the specific area to focus on.

How to Add Social Media Links to a YouTube Channel

So you've heard a lot of hype about MeetEdgar and you want to read a MeetEdgar review to see if the excitement is real. As a small business owner, you know how important it is to show up on social media daily. You know that showing up frequently will help you generate leads for your business. Because posting on social media feels like a constant content hamster wheel. It is imperative for you to find a way to remain authentic but still post regularly. Here are some of the potential challenges that you might be facing. Creating pretty social media graphics is not in your zone of genius. Remembering to post on social media every day is a struggle. So far, your social media content has been inconsistent. You dread facing the notorious 'B' blank screen so you don't even try. Wouldn't it be awesome to find a way to show up on Facebook, IG and Twitter authentically but still leverage automation? In this post, you'll learn how to use MeetEdgar to achieve all your social media promotion goals. Social Media Posting Times One of the most important questions on the lips of most small businesses is when is the best time to post on social media. As you can imagine there are several social networks that are useful. Each of them requiring different posting frequencies in order to achieve your desired reach. Facebook According to Sprout Social, the best times to post on Facebook is Tuesday, Wednesday and Friday between 9 am and 1 pm. Of course, this doesn't mean that if you post on other days or times you will not get results. It also doesn't mean that you should experiment with your content. Instagram However, the same source has said that the best days to post on Instagram are Monday through Friday at 11 am. As you already know Instagram has 5 different areas so you'll get more reach if you post to IGTV, IG Reels, Stories, the IG feed and Go Live. This is especially useful if you decide to do an IG takeover on the same day. Twitter When it comes to posting on Twitter, the folks at Hootsuite have suggested that the best posting times are Monday and Thursday at 8 am. They've also said that 25% of Americans check Twitter several times a day. What they failed to disclose is that in order to get seen on Twitter you'll need to post between 5-22 times a day. LinkedIn Of all the social media networks LinkedIn appears to be the most strict of them all. However, I must mention here that in order to gain traction on the platform consider creating content in the edutainment category. The best posting times for LinkedIn is 9 am Tuesdays and Wednesdays. While all these suggestions are great it is important to look at the data in the analytics section of your social media platform. It is there that you'll discover the best time to post based on the interaction of your audience. The Customer Journey One of the secrets to creating content that drives leads and sales is to understand your customer journey. The reason why this is important is that you want your content to resonate with your potential buyers. There are many small business owners who believe that social media is a waste of time. However, the problem is not social media if you are posting the wrong content. Let's look at the customer journey briefly. As you can see from the above diagram there are 5 stages of your customer journey. These include awareness, interest, consideration, conversion and retention. If all the content that you post on social media is promotional content then you'll not get the results you need. However, if you follow the defined journey format you'll increase your chances of conversions as time goes on. Building the know, like and trust factor with your potential clients is essential for success. Meet Edgar Review Over the last 5 years or so I've heard so many people recommending MeetEdgar as a great social media scheduler. ...

MeetEdgar Review 2021: Features, Pricing, Extended Trial

Are you thinking of starting a podcast? Looking for some amazing podcast name ideas? The journey of becoming a podcaster is filled with questions and challenges. Starting a podcast is still quite new when compared to blogging. At every turn you see people like you publishing episodes weekly. You frequently binge-listen to podcasts daily to get inspired. However, you haven't managed to find a creative name for your podcast. Let me know if you can relate to these. You know roughly what your show is aboutYou've got a list of podcast guests already lined upThe best name for your podcast needs to be excitingThere's a fear that you might run out of topicsYou're unable to create the podcast graphic until you name your show If only there was a way to quickly choose a good name in the next few weeks so that you can launch your podcast. In this post, you'll learn a few clever hacks to successfully name your podcast and record your 1st episode quickly. Podcasting Revenue Statistics There's so much hype around starting a podcast because it is such a versatile piece of content to consume. Also, because there are so many people generating an income from podcasting alone. Let's take a look at the top 5 highest earning podcast shows for a minute. Highest earning podcasts worldwide in 2019 - Statista So, according to the folks at Statista, the highest-earning podcast show back in 2019 was The Joe Rogan Experience. With total revenue of $30 million annually that is not something to dismiss readily at all. What I find amusing is that the podcast show in 5th place is The Bill Simmons Podcast. His podcast show brings in a cool 7 million dollars in revenue annually. Are you wondering why I find it amusing? Well, look at the descriptive names of the shows and you'll understand why. Understanding Your Audience One of the secrets to getting a clever name for your podcast right is understanding your audience. While you may think that talking about wild blueberries on every show is exciting your listeners may not feel the same way. If you have an existing audience on your social media accounts or elsewhere it's a good idea to survey them. However, if you don't have an existing audience, here are some questions for you. What problem is your show trying to solve?Who are the people with this problem?Will your show solve 3 levels of pain?What kind of transformation can your listeners expect?Do your potential listeners experience other associated problems?How can you make your show more shareable?What's the expected length of each episode? These questions help you to dig a little deeper into the life of your audience. For example, if you are doing a property podcast about buying your first house. You'll be able to talk about all the associated challenges like finding remote work, buying a low-cost vehicle, saving for a mortgage, low maintenance gardens, etc. Another example is my podcast focuses on digital marketing but I create episodes on mindset, time management, motivation and productivity. I cover those topics because they are related to digital marketing. Write Your Intro When I first started my podcast back in 2017, I had no idea what I was doing. I knew that I wanted to talk about digital marketing but I was unsure about the audience. It wasn't until earlier this year that I got really clear on my ideal listener. The reason it became clear is that I had the opportunity to work with my ideal client. Several months after working with her it all came together for me. Once it became clear I wrote the intro for my podcast show. After writing the intro paragraph it helped me to come up with a list of names for my podcast. I invite you to try this because it gives you so much clarity when you know why your show exists. Here's a template that you can use (leave the podcast name blank for now).

7 Incredible Podcast Name Ideas to Skyrocket Your Show

Is your company in the B2B space? Are you looking for a way to target business owners on Facebook? I still remember what Facebook was like for entrepreneurs over 10 years ago. It was really simple to create a Facebook business page and within a short time, you'll have 2,000 likes on your page. However, a lot has changed since then because the Algorithm does not allow pages to be as visible as they use to be. Let me know if you face these challenges as well. Your ideal client spends a lot of time on Facebook but getting their attention is hard. You have an existing business page, but the reach is not great no matter what content you publish on there. Growing and maintaining a Facebook group takes a lot of time, energy and effort. If only there was a way to catch the attention of your ideal client by working smarter not harder. In this post, you'll learn a few secrets about how to grab the attention of your ideal business owner on the Facebook platform. Facebook for Business If you've been using Facebook since 2004 like me, you'll agree that there have been a lot of changes. It's hard to tell if things are better or worse. Lol!! Nobody likes change but change is inevitable because Facebook is free for consumers. So, the owners of the platform need to generate revenue to keep it going. One way to accomplish this is to charge everyone a monthly subscription. However, a much better way to become profitable is via advertising. Facebook currently has over 2.9 billion active users who scroll through posts every month. Making it the largest social media platform available. As of the 2nd quarter of 2021, Facebook Ad revenue for the previous 3 months was 28.5 billion dollars. You might be thinking isn't it easier for Facebook to charge its 2.9 million monthly active users $10 a month to use the platform? Let me assure you if money was the only objective then yes that would be good. What you are not aware of is the data behind the advertising. If you are into analytics, you'll understand how exciting data can be in predicting your business's future. The Importance of Data One of the secrets to targeting business owners on Facebook is inside knowledge. Wondering what I mean? So, you know that the people you want to target is on Facebook However, do you know where to find them? How many times a day do they visit the platform? When they visit where exactly on Facebook do they spend most of their time? What kind of posts grabs their attention? Which videos do they watch? Of all the ads they see every day which ones do they respond to? What products or services did they buy in the last month? Imagine if you were allowed to be Mark Zuckerberg for one day. In your role, you are given access to all this data. You have the opportunity to ask the data analysts to drill down that data using specific filters. What data would you ask them to provide? Facebook Business Suite (FBS) While you are thinking about that question let's spend some time looking at Facebook Business Suite. As I mentioned previously, I've been using Facebook's business features for over a decade. When I first started it was simple, nothing too fancy. However, in September 2020 the Facebook Business Suite was launched with a ton of bells and whistles. If you are a business owner and you have a business page on Facebook then you already have access to this platform. Just head over to business.facebook.com and use your personal Facebook logins to gain access. A key tool used to target business owners on Facebook is the FBS platform. Because it gives you the ability to do the following: Set up your business profile correctlyAccess your page analytics (must have 100 likes)Run a page likes Ad campaignIncrease the reach of your posts via low-cost AdsSchedule 90 days of content in advance to save time In the next section,

How to Target Business Owners on Facebook [3 Secret Ways]

If you are an entrepreneur or small business owner, it is easy to see why there's some confusion when looking at marketing vs sales. While both areas are crucial to any business it is important to understand the activities associated with each one. Traditionally, the thought of selling makes the average person cringe. The reason for this is that certain salespeople have created a bad reputation in the mind of buyers. Most people associate selling with the typical car or insurance salesperson. While this is unfortunate, here are some things you need to know for your business. What does a marketing person do?Does your business need marketing?Can you market without a budget?What does a salesperson do?Is this person essential for your business?Can any business survive without sales and marketing? While you may know the answers to some of these questions, you must understand the importance of each one for business growth. In this post, you'll learn all about sales vs marketing as well as the first person you need to hire as your business grows (spoiler alert: it's not what you think). What is Sales? According to Wikipedia, sales is the activity related to selling or the number of goods sold in a specific time period. In one sense this can be accurate but to be fair marketing is indirectly related to selling. I want you to think of the last item you purchased this week and you'll come to an interesting realisation. Many of us buy without the help of a salesperson. This is because most items with a price tag below $500 can be purchased online without direct contact with a person. I'm sure that no one tapped you on the shoulder to ask you to shop at your local supermarket. If you buy gifts, clothes or household accessories online, there is generally no contact with a person. Are you now wondering what motivated you to make a purchase? The answer to that question may lie in the definition of marketing. What is Marketing? So, because we got the definition of the sales from Wikipedia let's check them again for their take on marketing. According to Wikipedia marketing is the activities that a company does to promote the buying and selling of their products or services. Wait, what? Yes, marketing promotes buying and selling. So, in one sense marketing involves sales. Another way to look at it is marketing results in sales. A marketing person is targeted with revenue outcomes. So, everything that a marketer does must result in an action. If there is no action then that person is not accomplishing their job. Let's go back to the analogy of you going to the supermarket to buy something like bread. You get to the bread aisle and there are 50 different brands and types of bread. Why do you choose to buy one compared to another? It could be the taste, packaging, diet, price or an advertisement that you saw somewhere. Do you understand now why marketing is so powerful? Sales Activities As I mentioned previously, the price of a product normally dictates whether or not a salesperson will need to be involved in the buying process. Imagine going to a car dealer to buy a car and it is 100% self-service. That would be weird, wouldn't it? You are about to purchase a $5,000 or 10,000 dollar car. You have a look choose one then swipe your card grab the keys and go. Nobody likes a car salesman but everyone wants help to buy a car. Oh, the irony! So, maybe the problem is in the behaviour of the person, do you think that there's such a thing as a good car salesperson? Well, let's take a look briefly at the activities associated with sales. AdvisorMust have product knowledgeMatch the product's features to suit your needsHandle objectionsBuild trustEnsure a smooth buying journey At this point, you're probably wondering who I am and what qualifies me to talk about sales. The truth is I worked in sales for over 20 years and...

Marketing vs Sales: What’s the Difference Between Them

As video marketing becomes more and more popular you're probably wondering how to keep your content on brand and add a logo to your video. What's interesting is that it depends on where you are editing and publishing the video. When it comes to video marketing, you'll soon realise that every social media platform has different video format requirements. Another consideration is, what you will be using to create your video. Let me know if you can relate to any of these concerns. Instagram has 4 different areas for videos with each requiring specific dimensions so adding a logo can be tedious. Facebook has two main video types (pre-recorded +live) but adding a logo to live video can be a challenge. LinkedIn and Twitter have challenges very similar to Facebook. YouTube requires so much optimisation that it would be great to have logos set up as a default. If only there was a way to overcome all these challenges and brand all video content on social media without another level of complexity. In this post, you'll learn how to add a logo to your videos for each social media platform with the least amount of hassle possible. Why Branding is Important In case you are new to the world of branding, it is important to address why branding is needed for your small business. One of the key concepts that many entrepreneurs and small business owners get wrong is branding equals a logo. In fact, there are multiple elements to your brand including: MessagingElementsExperiencePromise Messaging Brand messaging involves the words that you will use when you communicate with your audience as well as the words you'll never use. Elements Your brand elements include your brand colours, logos, tagline, accessories and images that depict the emotion of the brand. Experience When it comes to experience it is focused on how your clients and audience feel when they interact with your brand. Promise A very important consideration is having a brand promise which dictates what you plan to deliver to your clients. Your brand promise is closely aligned with your vision and mission. Branding is important because it helps your potential audience connect with you and get to know, like and trust you. Wow!! Just when you thought that branding only focused on having a logo and a few key colours it is so much more. 5 Logo Types Another key consideration is ensuring that you have a variety of logos that you can use across different platforms. For example, the logo that you have on your website may be too big and cumbersome to be used as a watermark on videos. This is why it is important to have between 5-7 logos of your brand that you can quickly use at short notice. These logo variations include: A mascotLettermarkWordmarkSubmarkEmblemBlack and white versionLogo with tagline Did you know that all these different types of logos existed? Mascot This one is pretty obvious and in case you're wondering, I don't have one just yet because I cannot think of one that will represent my brand. However, it is good to have one that will become recognisable over the years as your business grows in popularity. Lettermark If you have a long brand name like mine then it would make sense to have a logo with the 2-3 letters that represent your brand name. In case you didn't know my current brand name is Success Unscrambled so I have a logo with "SU" that I can use on videos. Wordmark Having a wordmark logo is essential to help people know the name of your brand. However, if your brand name is long like mine it gets difficult to create a wordmark logo but there are graphic designers who can help. Submark A submark logo is not one that is used frequently but it is great to use them as icons on your landing pages. I have one but I rarely ever use it. Emblem This logotype is very popular for government bodies and educational institutions.

How to Add a Logo to Your Video In Minutes [3 Simple Ways]

Creating a long term content strategy for YouTube can be apprehensive especially if you don't know how to set a default description on Youtube. YouTube has evolved over the years as a social media platform. In fact, because it is the 2nd most used search engine online it has become quite useful for many people. While videos of cats and cute animals are still viral. Other kinds of content like tutorials are saving tons of small businesses from disaster. Despite these benefits, creating content for YouTube is still stressful for the following reasons. Having the right camera is importantGetting the sound right is everythingCreating videos to maintain retention is not easyDeveloping 52 weeks of content is hardVideo post-production can be challenging If only there was a way to reduce the overwhelm associated with video marketing and find resources that make video content easy. In this post, you'll learn how to get the sound, lighting and camera right as well as what to use to make post-production easy. You'll also learn where to get 365 days of content for your video content plan. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. Video Marketing Statistics One of the keys to help you decide on whether or not you should invest in a video marketing strategy for your business is statistics. So, let's spend some time looking at the facts. 89% of video marketers plan to include YouTube in their video marketing strategy. When it comes to lead generation 84% of video marketers say that video marketing has been effective. A surprising statistic when it comes to the current global crisis is that 91% of marketers feel that video is even more important now than ever. Video viewers claim that they retain 95% of a message that they obtained via video. Also, 70% of viewers say that they become aware of new brands via YouTube. 36% of marketers make videos a few times a week while 14% make videos every day. Video Syndication Before diving into video creation hacks and YouTube defaults let's spend some looking at video syndication. While creating 52 weeks of content for your YouTube channel may sound intimidating. There's one key factor that will make it worthwhile. That key factor is video syndication. If you are not familiar with this terminology, video syndication simply means creating a video once and distributing it across all your social media channels. One question you may have is that the video sizes across social media are very different. While that is true, you can use several tools to resize or repurpose your video for different channels. What's great about video syndication is that it allows you to 10x your video marketing results without the need to create a video topic 10 times. A few tools that you can use to assist with video content repurposing include Canva, Clipscripe, Biteable and Adobe Premiere Rush. Lights, Camera, Action Many video coaches will tell you that the most important thing to get right is sound when it comes to creating videos. While I agree with them, I believe that getting sound and camera right go hand in hand. So, in my experience, the best camera device for creating videos is the one that you have. Many of us already have access to smartphones and I have been using iPhones since 2010. Video Camera A few years ago I discovered Filmic Pro and it has been a dream working with this app on my iPhone. Recently, Filmic Pro was made available on Android devices as well. I can talk for weeks about the advantages of using Filmic Pro when compared to the native video app. However, let me just say this, try it and you will not regret it. Like everything else,

How to Set a Default Description on YouTube [+Create Better Videos]

As someone who works with several social media clients, it always surprises me when they are unaware that they can post multiple videos on Instagram. You are probably aware of the recent announcement from the head of Instagram. Where he said that Instagram as an organisation will be moving more towards video content. This has caused a little bit of a panic among several small business owners. Since creating videos requires a lot more effort on their path. Let me know if this sounds familiar. While creating videos is a lot of fun. The time it takes to create videos is a lot longer than image creation. Video requires getting dressed up to show up on camera. Other shorter videos require a bit of humour to get engagement. In this post, you'll learn 5 clever ways to create videos fast as well as how to post multiple videos on Instagram. 4 Instagram Video Locations Before diving into the tips on video creation, let's first look at where you can post videos on Instagram. If you are a regular user of the Instagram platform these 4 locations will not surprise you. Instagram FeedIGTVReelsInstagram Stories Let's look at each area in a little bit of detail in terms of the standard requirements like video lengths and sizes. Instagram Feed When Instagram was first launched back in 2010 by Kevin Systrom, it came on the market as a photo-sharing app. As time went on videos were allowed as well. However, it wasn't until 2017 before users were able to share a mix of photos and videos in feed posts using the newly created carousel feature. As we are specifically focused on video the requirements to publish a video in your IG feed are as follows: Format - MP4Longest video length - 60 secondsMax file size - 15MBMaximum width - 1080 pixelsFrame rate - 30 FPSH.264 codecAAC audio3500 kbps bitrate Bear in mind that you can publish a mix of photos and videos in your Instagram feed. IGTV I still find this difficult to believe but did you know that IGTV was only launched on Instagram in June of 2018? It feels like it is an application that has been available to the public for a much longer time period. In a similar fashion to the IG feed, IGTV has its own set of requirements. Aspect Ratio - 9:16 (preferred) and 16:910 Minute Video - Max 650MBMaximum length - 15 minutes from mobile, 60 minutes from the webMax File size - 3.5GBYou can add a link in the description or captionThese videos don't expireFile format - MP4Pre-recorded videos are fine What's great about IGTV is that you can create longer videos which means that the video creation experience is less stressful. When you go live on Instagram you can save the live video as an IGTV post and it will be displayed as a regular Instagram post. One of the best ways to create content consistently is to develop an IGTV series. Reels The most recent addition or new feature to the Instagram video family is Reels. If you are a TikTok user then Reels will be easy for you to use. However, if delivering short messages is not your thing, it will take time to grow into IG Reels. Let's look at the specific requirements for a Reels video. Format - 1080x1350 or 4:5Thumbnail size - 1:1 or square formatMax length - 15 secondsEntertaining - lol!! This reminds me of the movie, Gone in 60 Seconds. Rumour has it that Instagram will soon extend the length of Reels to 60 seconds. Instagram Stories My second favourite place to create content for Instagram is using Stories. What makes Stories user-friendly is that there are so many features available for small business owners. Let's look at the required format of videos created for Instagram Stories. Format - MP4 or MOVMax length - 15 second per slide (up to 2 minutes per story - 8 slides)Aspect ratio - 1080 x 1920 (9:16)Video size - up to 14MB I really like the fact that videos can be up to two minutes in length.

How to Post Multiple Videos on Instagram [Create Videos in a Flash]

The first time I tried to publish a post on Instagram was painful because I did not know how to put emojis on Instagram. In fact, not adding spaces between the lines of text and making my text fancy made me feel intimidated. If I'm honest it took me a long time to decide that Instagram was a place for me to promote my business. You see, a few years ago IG was this place full of influencers making 6-figures per post. It was also this place full of perfect, colour coordinated grids full of amazing travel and food photos. However, something happened, it seems as if the peer pressure and mental fatigue made that bubble pop. A few unfortunate incidents made the public realise that these pretty photos are not really what they appeared to be. Does it mean that Instagram is a bad place? Definitely not. In a recent video from the head of Instagram, he revealed how things are starting to change on the platform. He mentioned that there will be a heavier emphasis on videos due to mounting pressure from TikTok and others. There will still be a need for captions, emojis and subtitles since the space of 2,200 characters need to be filled. In this post, you'll learn how to add emojis, fancy text and line spacing in your captions to make it user friendly for your followers. 5 Instagram Tips That You Need to Know Before diving into the step by step guide on how to put emojis on Instagram, let's look at 5 hacks or bonus features you never knew existed. 1. Adding Longer Videos to Your Feed Did you know that it is possible to add longer videos to your Instagram feed? Currently, the limit to adding a single video is 59 seconds. However, if take a longer video and break it into two 59 second videos you'll be able to upload it as a carousel post. 2. Auto-posting to IG Stories One of the hardest areas of IG for me when I first started was Instagram Stories. I was super annoyed because it took 20-30 minutes to post a single story. Now, thanks to the Facebook Business Suite I can schedule 2-3 weeks of Stories and get on with the rest of my life. 3. Recycling Story Posts Have you ever wanted to recycle your Instagram Story posts but you felt kind of stuck on how to get it done? All you need to do is head over to your archives using the hamburger menu on the top right. Click on archives and you'll see the calendar icon. When you click on that you'll be able to see your past post in reverse chronological order. Simply choose the post you want and click save the photo or video to your camera roll. 4. Hiding IGTV or Reels From Your Feed If you ever created Reels or IGTV videos you'll probably find that it messes up your feed aesthetics. One thing that you can do to restore your grid is just to remove that post from your IG feed. Simply click the 3 dots on that post and you'll see the option to remove it from your feed. Creating a cover for your IGTV or Reels post is another way to restore the aesthetics of your IG grid. 5. Easiest Way Adding Subtitles to Your Story Posts Have you ever created a video using the Instagram app but want to avoid the need to download the video to add subtitles? Well, IG recently introduced the ability to add captions or subtitles to your video right inside the app. Simply click on the sticker or smiley face icon, wait a few seconds and the "captions" button will appear. After clicking on captions, you only need to wait for a few minutes for the subtitles to auto-generate. How to Add Emojis to Instagram As I mentioned previously, when I first started on Instagram everything seemed difficult. Publishing perfect content on IG felt like learning a new language altogether. However, as time passed, I realised that taking baby steps and doing what you can makes the learning curve easier. If you've been using Instagram for 2-4 years but still feel stuck this post is just for you.

How to Put Emojis On Instagram [And Space Your Captions]

It was only 17 minutes long but I sat glued to my screen and it made me think that I need to make a video podcast. Just to try it out and see if a video podcast episode would slow down my site in the first instance. Also, if it would gain more traction compared to my standard audio podcast clips. Of course, it would mean I have to find a specific place to do the recording. I'd also need to get dressed, including make-up (to display your facial features) or at least look decent. If you're here because creating video podcasts is of interest to you, stay a while. Let me know if these are the questions on your mind. Are video podcasts the best option for your topic or subject matter? What video equipment or software can you use to record it? Video vs audio podcasts which one is better apart from the video element? Can you record solo episodes for video podcasts? In this post, you learn how to get started with video podcasts, the best technology available on the market and all about doing guest interviews. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success. The Pros and Cons of Video Podcasting If you are like me and you like to weigh the options before jumping on something new. Then you'd like this quick look at the advantages and disadvantages of video podcasting. Advantages of Video Podcasting As someone who enjoys creating video content, it is easy for me to see all the positive aspects of doing video. Increases conversion ratesEasier connection with your audiencePeople get to see your expressionsThe visual element appeals to visual peopleLonger retention ratesA great way to reach new audiencesIt's a good idea to gain new listeners and a wider audience Video Podcast Disadvantages While the switch from audio to video podcast may sound simple here are some things to consider before diving in. You'll need to look presentableLighting is importantEditing may take longerPeople can see your backgroundA good camera or video software is required Taking advantage of a green screen can certainly assist with making your background more secure. As you can see there are quite a number of considerations and preparedness required when considering a video podcast. Types of Video Podcast It is important to consider the type of video podcast that you want to create in a similar fashion to audio podcasts. Here's a list of the various podcast types. Solo episodeInterviewPanel discussionDrama presentation It will become apparent quite quickly that all podcast types are not created equal especially when it comes to recording video. Other considerations include doing a video series, live videos or video show by season. The two easiest types to create via video are solo and doing an interview with another person. However, having more than two people on a video recording adds a different level of complexity. A dramatised video presentation is the most complex format of them all as you'll need to include a lot of visual stimuli. It is complex because, in many cases, you'll need to account for the quality of the broadband connection of each participant as well as potential background noises. If you've ever done a podcast interview you'll be aware of this thing called cross-talk that can be difficult to get right 100% of the time. Post Production Considerations Before we spend time looking at how to make a video podcast it is important to also investigate the editing phase. This reminds me of when I first got started in creating audio podcasts. I had no idea how to edit the audio file and trusted the software to do the job. It would make sense to get a seasoned video editor to do the post-production of your...

How to Make a Video Podcast [Tips, Tricks and Tools to Use]

Helping women who want to live a life of time and freedom become wildly successful using proven organic marketing strategies.

hubhopper

Success Unscrambled | Blog Traffic Tips | Business Success S...

hubhopper