Jason continues with an educational focus on this episode of The Businessology Show! He's working his way through the Prototype Components Model for Growth (covered in the last episode), this time diving into the Scaling L and the Capacity Exchange Bridge—two critical aspects of agency health. Get these right, and you'll set yourself up for long-term success. Grab a copy of Jason's slides here: http://www.businessology.biz/show/129

The Businessology Show

The Scaling L and an Explanation of the Capactiy Exchange Bridge with Jason Blumer, Part 2

This unique episode launches a new initiative. In 2022, the first episode of each quarter (starting with this one) won't feature a guest and will be education-focused. Jason will dissect a key element of your agency's sustainability, beginning with Jason's proprietary Prototype Components Model for Growth. Snag a copy of Jason's slide deck—the secret sauce for your agency's longevity—here: https://bit.ly/33lCB74

Understanding the Prototype Components Model for Growth with Jason Blumer

Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company that helps agencies improve their profitability. He spends most of his days elbow-deep in agency reporting, helping them make the correct decisions based on their data. He and Jason discuss which metrics are critical for agency owners to keep an eye on and how they can leverage tools to maintain profitability. This look at agency health through the numbers lens is a HUGE help for agency leaders—don't miss this one!

Auditing Your Agency's Profitability with Marcel Petitpas

You may remember Dan Mall as the co-founder of the Businessology Show, but these days he's at the helm of SuperFriendly Design, a one-of-a-kind creative model that is comprised solely of contractors. Now, most people may sweat at that idea, but Dan is here to break down how he implements healthy rhythms into this unique structure while maintaining an incredibly high level of work quality. It's truly a great listen for all business leaders!

Managing Creative Contractors with Dan Mall

If you're reading this, there's a good chance you've heard of Tim Williams and/or are employing some of his unique wisdoms in your agency right now! He's a marketing veteran with decades of top-notch experience. Tim has been featured or interviewed in several major publications, and his seminars have taken him across the globe. He and Jason have an honest, analytical conversation on growth, specifically the intentionality of growth. If you've got "scale my agency" on your company's road map, you're going to want to tune in.

Committing to Intentional Growth with Tim Williams

Bobby Gillespie leads the team at Propr Design in Baltimore, an agency that prides itself on using above-board methods to help solve their clients' branding and growth marketing challenges. He and Jason get personal about what authenticity means and how you can embrace your individual personality while growing a wildly successful agency. This episode is chalked full of agency guidance and personal advice—soak it all in!

Leading Authentic Agencies with Bobby Gillespie

Anthony Armendariz, founder and Chief Design Officer at Funsize.co leads the Funsize team with incredible innovation. They operate under (1) the traditional agency model of client service, (2) an Allied Team Model where they match up their teams with in-house teams, and (3) a most recent need to Augment Staff to larger companies.Listed as one of the fastest and most successful companies in Texas by Inc. 5000 (https://stories.funsize.co/funsize-named-among-most-successful-companies-in-texas-by-inc-5000-regionals-909623a8871d), Funsize continues to seek to innovate agencies that serve with some of the most inventive and well known brands, all the while focused on building a culture that truly cares for the Funsize team.Learn more about the complexities they face, what they still don't know, and what the future holds for Funsize!

Navigating the Complexities of Design Teams in Growing Agencies

Meghan Phillips is the founder and CEO of Honey, a creative marketing agency that’s been making waves in the agriculture, food, and beverage industries for nearly a decade. She shares her agency’s growth story with Jason and reminds us that the path to success is never a straight line. Meghan’s story is an excellent example of how creative entrepreneurs can make meaningful changes to sidestep all the obstacles standing in the way of running a flourishing agency.

Building Culture in a Creative Agency with Meghan Phillips

Jason Blumer is joined by Trenton Moss, formerly of Webcredible, one of the UK's leading experience design agencies, as he explored how he built an agency for 15 years before sales and the whole business tanked overnight. After months of losses, he decided to sale. And this is his journey out of the chaos and into a coaching and training platform, Team Sterka.

The Emotional Ups and Downs of Building, Losing, and Selling an Agency

Jason welcomes Andy Budd back to the Businessology Show for an insider look at what navigating inevitable transitions in agencies entails. They broadly discuss growth challenges and decision-making as leaders. While Andy also shares his personal decision to sell his company, ClearLeft, to his employees and how to think through these leadership moves.

Navigating Agency Transitions with Andy Budd

Jason Blumer welcomes Mike Davidson, VP at InVision, to delve into some of the latest shifts in the digital design community. Mike discusses the various evolutions within the industry over the years and shares a macro view of where the digital design community is heading.

The Evolution of Design with Mike Davidson

For this Women's History Month, we're honored to welcome Anne Deeter Gallaher, co-author of Women in High Gear, and CEO of the Deeter Gallaher Group. Anne shares her non-traditional story of starting her own business later in life that drives her passion for female entrepreneurship and on-rampers. She and Jason also dig into the evolution of PR firms over the years, in light of the many voices social media allows for, and how vital authentically sharing your value is to the world.

Sharing Your Value with Anne Deeter Gallaher

"We’re not just making things someone thinks people need, hopefully we’re making stuff people really want and need, ” shares Jon Kolko of Modernist Studio on the unique and distinct work they are doing in their field. In this episode, Jon delves into the importance of curiosity and approaching design through empathy, which then leads to helping their clients envision and get excited about what the future could hold for them.

Creating Impact with Empathetic Design Processes with Jon Kolko

Jason Blumer welcomes Joe Koufman, Founder and CEO of Setup. Setup is a unique organization that specializes in marketing matchmaking. Joe gives us a sneak peek into what being a marketing matchmaker actually entails and the process behind pairing their clients with an agency best suited for their distinct needs.

Marketing Matchmaking with Joe Koufman

Jason Blumer welcomed Mickey Mellen and Ali Green of GreenMellen to this fourth episode in the Agency Recovery Series! Mickey and Ali share how the market has changed for them and how that has adjusted the ways they serve their clients. They also discussed how their niche hasn't involved picking a particular industry, but rather defining their ideal client. And how this position has uniquely prepared them for the challenges this year held. This episode is part of a series of month-end specials where we will be bringing on strong agency leaders who have weathered this pandemic and hear strategies they've employed to navigate this new, ever-changing marketplace. Let us know if we can help your agency with recovery strategies by reaching out to us at info@blumercpas.com or checking our website [Blumer CPAs](http://www.blumercpas.com/)!

Agency Recovery Series with Mickey and Ali of GreenMellen Media

Welcome to the Businessology Show, where we interview guests and talk about the business of design. We find agency owners who talk about running their businesses more successfully through all of their ups and downs. Listen along as we interview agency entrepreneurs and uncover insights about shaping a sustainable agency that can scale. Bury your feet in some topsoil and sprinkle some water over your noggin: it’s time to get growing.

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The Businessology Show

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