A post-settlement world requires post-settlement marketing. For many of us, the new rules imposed by the NAR settlement agreement have already gone into effect. For others, that change will come at the end of the week. If you’re still running the same marketing that you were before the shift, you can’t expect the same results.    This is a special episode of This Week in Marketing, aimed at your overall marketing strategy for the road ahead. Jason Pantana interviews the No. 1 coach himself, Tom Ferry about the post-settlement marketing that drives consumer decisions now.    You’ll learn the mindset, the messaging, the marketing channels, and the consumer psychology you need to make an impact in your market, as well as the best ways to protect yourself under the new rules.   Watch or listen now!

The Tom Ferry Podcast Experience

A MASSIVE MARKETING OPPORTUNITY! | This Week in Marketing

How can you increase your income and the amount of abundance in your life? Everyone is always asking themselves this question, but that’s your first mistake. There is a better question to ask which will naturally help you identify what you can do to make more money. It’s all about problem solving, and it’s what I’m talking about in this episode of Mindset Monday. 

Income & Problem Solving | Mindset Monday

If you want listing, first you need to figure out where sellers look for listing agents. For that, Jason Pantana has you covered on This Week in Marketing!    First, Jason dives into the impact that AI is having on online search. You’ll learn the most recent developments that OpenAI has made on their online search feature, and what it means for your SEO.    Next, you’ll discover the six most dominant sources where sellers look for listings agents, so you can be found and stand out. He’ll give you a full tutorial of how to position yourself on these sources to maximize your chances.    Watch or listen to this episode now and then position yourself for success where sellers look for listing agents!    In this episode, Jason discusses… 0:00 – Intro 1:15 – AI’s impact on Search 8:20 – Where sellers look for listing agents 15:00 – Finding the best agent directory sites  

Where Sellers Look for Listing Agents + AI vs. Online Search | This Week in Marketing

The Consumer Federation of America just proposed a new set of criteria for evaluating seller contract forms.    Here’s the problem it aims to address: half the states we work in haven’t given us new paperwork, and the other half have given us ambiguous, confusing paperwork. With the new offer rules surrounding the NAR settlement about to take effect, there’s a lot of misunderstanding (and misinformation) surrounding what you can and can’t do regarding contracts and offers.    In this vitally important episode of the Tom Ferry Show, I’m talking with one Leo Pareja, the new CEO of eXp Realty, who helped to create the proposed new contract criteria, on what it means and how to understand all the changes taking place. He’ll help you cut through the misinformation and get a full grasp on how to conduct business in the new world of real estate.    The new commission rule changes DO affect you, and Leo and I can help you understand how to navigate them, so watch or listen now. 

Debunking Misinformation: New Contract & Offer Criteria | Tom Ferry Podcast Experience

What do you do when it’s not working? I’m talking about anything in your life, from what you’re doing in your business, to your relationships, to your health. What do you do when you’re working as hard as you can and just keep hitting a wall? The answer is simple but not enough people actually take the time to do it. Don’t give up home – watch this episode of Mindset Monday instead!  

When It’s Not Working | Mindset Monday

The Realtor commission changes are right around the corner. We’re about to step into a new real estate world full of uncharted territory that completely changes how we do business. This is your last chance to get your business air-tight and leave no stone unturned before the big day.   I want to help you get there and step into this new world with confidence. That’s why for this episode of the Tom Ferry Podcast Experience, I’m sharing an entire webinar I did which attracted over 5,000 motivated agents. The goal here is to provide you with everything you need to prepare before the Realtor commission changes take place.    I’m talking with titans of the industry, such as Alyssia Essig (leader of The Essig Team), Jack Miller (CEO of T3 Sixty), David Childers (CEO of Keeping Current Matters), Kristi Jencks (one of the top business coaches out there), and marketing master Jimmy Mackin (CEO of Curaytor), about everything from contracts and processes to negotiations and buyer consultations.    Do not take these Realtor commission changes lightly! Watch this episode and make the changes before it’s too late!  

Pre-Shift Huddle: Prep for the Realtor Commission Changes | Tom Ferry Podcast Experience

The Instagram sequence feature is one of the best tools for making your videos go viral. Essentially, it allows you to cut gripping opening visual hooks from other videos and edit them into your own. But how do you use it correctly?    In this episode of This Week in Marketing, Jason Pantana shares breaking marketing news relevant to real estate agents including a new scam affecting social uses and an important update Instagram is experimenting with. Then, he gives into how to use Instagram sequence tools to grab clips from other videos to use as opening visual hooks to captivate your audience. It’s one of the best tricks for helping your videos to go viral.    Last, Jason talks to listing genius, Felicia Lewis, who is crushing her market in Carmel Valley outside San Diego. Felicia is what you might call “the seller’s dream agent,” and creates an unparalleled demand for her services. In this conversation she’ll show you how to adopt her listing generation strategies into your own business.    Be sure to watch or listen, take note, and start using the Instagram sequence feature in your social media videos right away!    In this episode, they discuss…  0:00 – News & Updates 6:26 – IG Sequence Tutorial  13:30 – Felicia Lewis Interview 

The Instagram Sequence Feature – Snag Visual Hooks! | This Week in Marketing

Becoming a great listing agent doesn’t happen overnight for anyone, but without the right principles and knowledge, it could never happen at all. From January to April, over one million agents didn’t take a single listing. Philadelphia legend Tom Toole on the other hand, did 122 listings in that time. What separates him from the rest?    In this episode of the Tom Ferry Podcast Experience, I talk with Tom about what it takes to be a great listing agent in today’s environment. We cover marketing, data points, vital knowledge, lead follow-up, timing, and he even shares the three most important principles of all great listing agents.    But that’s not all Tom Toole has to share on this episode. He’s also sharing his ultimate techniques for handling buyer broker agreements at scale.    Whether you’re a solo agent or running a team, the scripts, strategies, and information that Tom Toole shares are guaranteed to make you a better agent almost immediately. And if you’re serious about enhancing your skills and closing more deals before the end of the year, the best solution is to attend the Success Summit happening in Dallas, August 27-29. Get your ticket now: https://www.tomferry.com/summit/   

Becoming a Great Listing Agent: 3 Success Principles | Tom Ferry Podcast Experience

Viral video strategy… What does it take to make a piece of your real estate content go viral, why would it matter, and is it even possible?    Answering these questions on this episode of This Week in Marketing are Mike Hedge and Scott Pridemore, the CEOs of Pridemore Properties, as well as their in-house videographer and social media manager, Teresa Sottile. Jason talks to them about a recent video that led them to develop a viral video strategy which leverages popularity into prestige.    You may have seen one of their Instagram reels which went viral, racking up over 4 million views in just a matter of days. Through this insightful interview, Mike, Scott, and Teresa share the impact this virality has had on their business, the creative process of creating viral content, the power of working with creative teams, and how they’ve formulated what could genuinely become a viral video strategy for real estate agents to harness.    This is a CAN’T MISS episode, so watch or listen right here.    And for those agents who are serious about taking their social media and real estate marketing games to the next level, you can’t afford to miss Tom Ferry’s upcoming Success Summit, August 27-29 in Dallas, TX. This year, Tom, Jason, and dozens of top producing agents are going all-in on the new marketing you need to attract qualified business in today’s new market. Get your ticket now before the price goes up!  https://www.tomferry.com/summit/   

The Viral Agent: Viral Video Strategy for Real Estate Agents | This Week in Marketing

What does it mean to charge the storm? It means to get out of your head and stop worrying about uncertainty or politics or the state of the world. If we only focus on controlling the things we can control, it allows us to actually control our lives. That’s what I’m talking about in this Mindset Monday, and it’s the reason that “Charge the Storm” is the theme of my upcoming Success Summit, happening in Dallas, August 27-29.    This is real estate’s biggest, most impactful 3-day event aimed at equipping you with everything you need to charge the storm and create the abundance you desire. Tickets are on sale now, so don’t wait to get yours!  https://www.tomferry.com/summit/   

Charge the Storm | Mindset Monday

Presentations that close the deal – that’s the name of the game right now. We’ve transitioned from a speed market to a skills and presentations market. The agent who delivers the best presentations wins.   Lucky for you, my guest on this week’s episode of the Tom Ferry Podcast Experience is exactly the person who can elevate your presentations to the next level. Terri Sjodin is a longtime friend of mine and the author of the new book, “Presentation Ready.” In this talk with her, Terri will show you how to craft polished presentations that close deals using expert debate strategy.    You’ll learn the top three mistakes that agents make during presentations and how to avoid them, the secrets to closing the deal instead of concluding your talk, and how to fully prepare yourself for the demands of the time.    Don’t miss this episode, and be sure to buy Terri’s book, “Presentation Ready,” where you’ll learn how to avoid the 12 biggest mistakes that kill presentations that close.   

Presentations That Close: Avoiding the 3 Biggest Mistakes | Tom Ferry Podcast Experience

The best AI tools for real estate agents are practical creation and automation systems that can be used every day. You need powerful technology that will increase the quality and quantity of your output while costing you less time and money.  There is only one place where you’ll get the full insider scoop on all of the best AI tools for real estate agents that will vastly improve every area of your business – our biggest event of the year, the Success Summit. This year, we’re going all out on AI and showing agents exactly how to reshape their entire business for maximum efficiency and profit.  For this episode of This Week in Marketing, I want to share a clip from last year’s Summit, where Jason Pantana walks you through the best practical AI tools for real estate agents. It’s powerful knowledge for any agents looking to future-proof their businesses.  Watch it now and then be sure to get your tickets to the upcoming Success Summit this August in Dallas!  In this episode, Jason discusses… 0:00 – Practical uses for AI 4:40 – Outputs of AI 7:10 – Video cloning  10:30 – Audio enhancement  12:00 – Text to… 16:20 – Text edited videos 18:52 – Never sacrifice 

4 Powerful AI Tools for Real Estate Professionals | This Week in Marketing

The new commission changes are about to go into effect. What are you doing to set yourself apart, protect yourself, and ensure that buyers remain a profitable part of your business?  To answer that question, I have two of the brightest minds in real estate, Lisa Chinatti (Chinatti Realty) and Jack Miller (CEO of T3 Sixty), on the podcast. They’ll show you some of the most crucial adjustments to make before the new commission changes go into effect, covering everything from scripting and value propositions to commission negotiation and contracts.  Time is running out to get yourself prepared for the big shift! So watch or listen to this episode now and get ready to turn the new commission changes to your advantage.  In this episode, we discuss…  1:30 – Decoupling commissions  3:00 – 3 adjustments before August 17  10:15 – Offering options 11:55 – Collaboration on both sides 16:45 – Collaboration, contracts, and creativity  18:25 – Appraisals  22:20 – Making up commission gap 29:30 – Scripting 37:00 – Big mistakes to avoid

Buyer Agency Adjustments Before the New Commission Changes | Tom Ferry Show

How does real estate’s top player spend his time? What are the routines, systems, mindset, skills, and allowed him to achieve overwhelming success?    I’ve known Gino Blefari since I was 19 years old. He’s been my personal client for decades, and in that time he’s risen to become real estate’s top player, the CEO of Berkshire Hathaway HomeServices of America. When analyzing Gino’s success, we’re not looking at what he started doing differently, but what he did persistently year over year his entire career.    In this episode of the Tom Ferry Podcast Experience, Gino shares with me some of the greatest knowledge you can get on a podcast – the routines and systems of certain success. This is the full playbook of real estate’s top player, so I’d listen to this one until you have it memorized.  

The Routines & Systems of Real Estate’s Top Player | Tom Ferry Podcast Experience

What are your best tactics and strategies for launching a listing? There are so many to choose from and not every combination of tactics works well for every agent.  Last week on This Week in Marketing, Jason covered what it takes to create alignment with sellers to set the stage for launching a listing in the best possible way. This week he’s opening up his entire canon of effective listing marketing strategies for agents to fuel their playbooks and make sure that their listings attract serious offers.  Launching a listing in the right way is your key to success as an agent, so watch or listen to the episode, choose your strategies, and build your plan. In this episode, Jason discusses…  0:00 – When to not launch a listing 2:05 – The six buckets of launching a listing 2:50 – Media assets 9:00 – Social media 16:05 – Print assets 21:42 – Open houses 25:42 – Signage  27:10 – Paid ads

Best Marketing Ideas for Launching a Listing | This Week in Marketing

Greatness lives within us all. But have you tapped into yours – or is it stuck inside you? Top-ranked real estate and business coach Tom Ferry’s life’s work is all about helping people fulfill their vast untapped potential. The Tom Ferry Podcast Experience will give you the knowledge, support, motivation and tools to succeed in business and achieve your true potential. This show is designed to help you grow, achieve more, earn more and ultimately, fulfill the greatness within you.

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The Tom Ferry Podcast Experience

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