We’re in the final quarter of 2021! As the holiday season approaches, now’s a good time to start thinking about the big picture for next year. What products, programs, or services will you offer in 2022? Is there anything new you want to create or eliminate? As you contemplate these questions, you also need to think about the stress-to-dollar factor for everything you offer clients and customers. This approach has changed the way I do everything in my business, from marketing to delivery to choosing which offers I want moving forward. So today, I reveal how you can reduce your stress-to-dollar ratio and become more profitable in the process. On this episode of Promote Yourself to CEO: 6:29 - I share how this stress-to-dollar concept came into my life and transformed the way I do business. 11:20 - How can you figure out your stress-to-dollar ratio for each offer you provide? I’ve created something to help. 11:56 - As you look at each offer in your business, ask yourself this question first. Then you can start thinking about how profitable each offer is. 14:12 - Profitability is not the same as revenue. Here are some examples to illustrate. 18:12 - What is your time investment for each offer? Is each one something you really want to be doing in your business? 22:27 - When your stress-to-dollar ratio is too high, simplify things. I discuss ways to lessen stress while increasing profit. Full Show Notes Show Links Plan Your Best Year Ever 5-Day Challenge Stress-to-Dollar Ratio Workbook Racheal on Instagram 

Uncomplicate Your Business | Small Business Strategy for Women Entrepreneurs

How to Reduce Your Stress-to-Dollar Ratio

What does it mean to have success on your terms? For many, it looks like being your own boss, on your own schedule, and making as much money as you want. Then you see the success of entrepreneurial influencers online, start to feel like you’re doing things wrong, and try to change the way you operate, only to realize you’ve just created another 9-to-5 job for yourself. To help you discover your own definition of success, I’ve created a workbook covering five areas of life. In this episode, I walk you through this workbook so you can transform life and business to align with your real desires in 2022. On this episode of Promote Yourself to CEO: 3:15 - I remember when I started realizing that our definition of success as women entrepreneurs had massively changed. 6:22 - Why can you still feel disappointed when you hit a revenue goal? Having clarity on your definition of success gives you a decision-making filter. 8:02 - What does your ideal regular day look like for you? I walk you through the first part of the workbook I’ve created. 13:19 - Keep these questions in mind as you think about your relationships with family and friends. 17:35 - This is an area where I often put myself last, especially when I’m feeling stressed. It goes back to when I was a teenager. 22:44 - Discover the biggest benefit of having creative outlets outside of your business and how I avoid the temptation to turn every hobby into a business. 26:16 - Fulfilling your definition of success in this area will have you feeling more empowered and grounded in your life and business. 29:23 - To wrap up the episode, I quickly recap the five areas you want to think about to define your success. Full Show Notes Show Links Plan Your Best Year Ever 5-Day Challenge Your Definition of Success Workbook Racheal on Instagram 

What Is Your Definition of Success?

Social media and online marketing and content creation strategies are wonderful and I use them. But... business grows at the speed of relationships. If you’ve heard it’s impossible to scale a referral-based business or that you shouldn’t rely on referrals for your business, then tune in as me and my Operations Director Amber Kinney expose these myths. Amber can certainly vouch for this promotional strategy as she’s built her business entirely on referrals. So we have a conversation about how referrals are here to stay, can serve as one of the best things you do for your business, and cover five key strategies to think about so your business can become referrable. On this episode of Promote Yourself to CEO: 6:23 - Amber briefly discusses a little bit about her business. 9:29 - Is it sustainable to only have a referral-based business? Amber shares her thoughts on the matter. 12:21 - Growing too fast has its consequences. Amber reveals two must-have components for a referrable AND scalable business. 17:07 - How does Amber get referrals? It’s such a simple, casual process. 18:48 - With referrals, a lot of the heavy lifting in vetting both sides (the client and the CEO) is done for you. We discuss the reasons why. 22:46 - Why do some people really struggle with referrals? It’s tied to the transactional feeling of relationships that lack buildup. 27:04 - We talk about how we’ve networked, made connections, and built relationships as introverts to stay on top of our game. 32:28 - Amber offers some final advice to wrap up the interview. 34:23 - I end the episode with a quick summary of the five key things Amber and I talked about regarding building a more referral-based business. Full Show Notes Show Links Plan Your Best Year Ever 5-Day Challenge Racheal on Instagram 

Why Referrals Are STILL The Gold Standard

I’ve said before that high touch is incredibly important for entrepreneurs with premium offers. Despite being told that you can make lots of money while you sleep or that you must have a complicated funnel to be successful, directly connecting with people interested in your products, programs, and services is the real key to making sales at a premium level. In this episode, I share seven high-touch sales boosters to help you increase your revenue. On this episode of Promote Yourself to CEO: 8:28 - I dive into the first high-touch sales booster. It’s one of my absolute favorite things to do and can make a huge impact on your launch. 10:25 - How can you personally follow up with your most active community members? 13:22 - Sales booster #3 is a little bit more techie but totally worth it because it produces incredibly high conversions. Here’s how I do it. 17:30 - I only recommend this sales booster if you have someone to help you manage it. It’s a great one for enrollment periods. 18:17 - How can you quickly and efficiently respond to all the emails and DMs you receive during your enrollment period? 20:48 - Using this method can help boost enrollments during the middle days of your launch when things slow down. 25:46 - I save the best high-touch sales booster for last.  Full Show Notes Show Links Plan Your Best Year Ever 5-Day Challenge Racheal on Instagram 

Ready to Generate More Sales? Try These High Touch Sales Boosters

Remember the day you first heard you should be on Twitter? Or Facebook? Or Instagram? Last year, it was Tik Tok. Years prior, it was Periscope. And on and on it goes. You hear the same about other marketing methods like building email lists, creating YouTube videos, starting a podcast, and blogging. And on and on it goes. One of the challenges women entrepreneurs face is just understanding the right strategies to use to grow their unique businesses. Without that clarity, you can’t gain real momentum as it just dilutes your efforts. So if all of this advice has your head spinning and confused about how to promote your business, then this episode’s for you. In it, I simplify how to think about your overall marketing strategy for better results. On this episode of Promote Yourself to CEO: 4:45 - What are your strengths? Answering this question isn’t as easy as it seems and I discuss why. 6:13 - I reveal a few ways for you to gain clarity on what you’re naturally good at. 11:05 - What are the four sweet spot themes for entrepreneurship? I briefly talk about each one. 13:25 - Focusing on strengthening weaknesses only incrementally improves results. How can you focus on your strengths instead? 21:15 - The final piece of the puzzle is the real secret to long-term success for entrepreneurs. 24:12 - I dive into all five components of my marketing strategy, using myself as an example. 32:23 - I give a quick recap of the episode and your next action steps. Full Show Notes Show Links The Sweet Spot Quiz Your Business Sweet Spot by Racheal Cook Racheal on Instagram 

Why Being Everywhere is Terrible Advice (And What to Do Instead)

With the availability of many social media platforms today, you'd think it would be fast and easy to launch any type of business. Reaching and selling to a lot of people seems to be a task you can easily tick off your to-do list as an entrepreneur. This is a misconception which many CEO aspirants fail to realize at the beginning. To get business going, we need to address this issue. To be able to start scaling your business, first, you must understand the basics of entrepreneurship. This is a crucial stage that no CEO aspirant should skip. What are the steps that you need to take in order to scale your business? In this episode, we identify the points which you need to tackle before you can even plan to make your business bigger. Join me as I dig deep into the foundations of a successful business. On this episode of Promote Yourself to CEO: 1:44 - I talk about being approached by entrepreneurs who have tried several tactics but are still unable to scale their business. 2:36 - Is there really a specific tactic needed to scale your business? 3:00 - I share my thought process in deciding business scaling readiness. 4:30 - What are the different stages of business growth? 6:23 - Find out why you're not getting the sales you were hoping for. 11:40 - I emphasize the importance of being clear about what your business offers. 13:40 - Pay attention to the people who respond to what you offer. You'll be surprised about what it can actually do for your business. 15:24 - Do you have a marketing system in place? How do you capture and nurture potential clients? 20:52 - How much time are you able to spend in marketing your business? 21:47 - I explain how to get clients to commit to your business offer. 27:45 - Persistence is key! 29:50 - What goes into building your support team? 30:42 - Have you built your business in the right structure?  34:59 - Learn the ways to make sure that your business is fully protected. 37:00 - Are you paying yourself a solid salary? 39:01 - I wrap up with some final thoughts. Full Show Notes Show Links: Profit First by Mike Michalowicz Business Growth Checklist Work with Racheal Apple Podcast Instagram 

Wait! Are You Actually Ready To Scale Your Business? (Mistakes When People Attempt to Jump Into Scaling Too Quickly)

If you’ve ever done a full-scale launch of a product, program, or service, then you know how overwhelming the process can be. You’ve got to ensure that everything’s working correctly and all the different pieces of software do what they need to do (and in the right order). But is this the only way to get more sales and clients? If you’ve been burned by launches (or feel burned out at the very thought of them), then don’t fret. There’s a way to simplify launching, and I’ve brought on business strategist Kelly Roach to reveal how. During my conversation with her you’ll discover her live launch method to get clients and sales without the super complicated, super technical marketing approach. On this episode of Promote Yourself to CEO: 2:24 - I take you back to my earliest launching days and discuss why I absolutely had to have this conversation with Kelly. 7:16 - How did Kelly come up with the idea for creating a new approach to launches? Her own frustration and desperation drove her to it. 12:44 - Remember this every time you see a celebrity entrepreneur and feel the pressure to model yourself after them. 15:18 - Kelly describes what she means by a live launch and what it looks like in practicality. 18:59 - As someone watching from afar, there’s one thing I especially love about how Kelly does her live launches. Discover what it is and why it’s so important. 20:59 - What is social selling, and how does it fit into the live launch method? 22:53 - Kelly discusses how to run a live launch and sustain this way of marketing without burning yourself out. She reveals the 3 big elements of the live launch methodology. 27:39 - How does Kelly see the future of the online marketing industry? Those making their living from selling courses will especially want to pay attention to this! 30:50 - I wrap up the episode with some final thoughts. Show Links Live Launch Method by Kelly Roach The Unstoppable Entrepreneur Show with Kelly Roach Kelly on Instagram The CEO Collective Racheal on Instagram 

Using the Live Launch Method to Share Your Genius with Kelly Roach

Raise your hand if you’ve never felt comfortable as a promoter of your business. Today’s episode is for you! I’m joined by speaker, Hay House author, marketing mentor, and dear friend Nikki Nash who’s written a new book called Market Your Genius. Nikki is here to share how she helps women entrepreneurs do business more confidently and package and leverage their expertise for real revenue growth. Her approach is one of the smartest ways of helping women I’ve heard yet, and I can’t wait for you to hear this conversation. On this episode of Promote Yourself to CEO: 5:39 - Nikki took a bit of a long, winding road to entrepreneurship. She gives a little background about herself. 10:33 - What makes Nikki’s approach to marketing your knowledge different from other mentors? 14:14 - Is Nikki’s approach the same as brand building? It’s similar, but she adds another layer to it that helps your business live beyond you. 17:31 - Nikki quickly describes the 3-step marketing genius process she walks people through. 19:52 - Here’s something people (many new entrepreneurs, especially) don’t realize about mindset, and business growth. 23:13 - How do trends and changes in marketing tactics fit into Nikki’s way of doing things? She discusses how solopreneurs need to approach social marketing differently. 31:13 - Nikki reveals another huge mistake so many entrepreneurs make that prevents them from gaining momentum. It’s tied to something that most marketers don’t talk about. 37:29 - Once, Nikki had a Facebook Live show she thought was a waste of time, so she quit. But, months later, it led to something... grand. 42:22 - I wrap up the episode with a few key takeaways Nikki and I discussed.  Show Links Rebelle Con Market Your Genius by Nikki Nash Market Your Genius podcast Nikki on Instagram The CEO Collective Racheal on Instagram 

Market Your Genius Confidently and Competently with Nikki Nash

Pricing is an uncomfortable subject for entrepreneurs that brings up all of our money mindset challenges. It often feels easier to just play safe when setting our price in order to not appear greedy to potential clients. So if pricing has ever been a sticking point for you, you’ll love today’s episode! I’ve invited my dear friend and financial behaviorist Jacquette Timmons to talk about the human side of money and how to determine the right price for us that honors what we do and helps us achieve our ultimate business and financial goals. On this episode of Promote Yourself to CEO: 6:59 - How did talking about the human side of pricing become such a huge part of Jacquette’s messaging? 9:33 - With money, Jacquette’s framework involves a few core areas to look at. Her process involves approaching them in a different, better way. 11:39 - Pricing has four jobs. What are we conditioned to do as entrepreneurs that needs reconsideration? 14:29 - Jacquette brings up another hard choice that women entrepreneurs can be confronted with. 16:49 - Jacquette reveals some common mistakes she’s seen people make when it comes to re-evaluating price points. 22:17 - Why has exclusivity and high-end service really stood the test of time, despite high prices? 27:50 - How does Jacquette help people approach the mindset block many have around raising prices? She provides two ways to shift your mindset, and one’s definitely easier than the other. 30:18 - We briefly discuss applying the “blue ocean strategy” to your business, as well as making another game changing move when the opportunity inevitably arises.  Show Links Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne Pricing Made Human masterclass Jacquette on Instagram The CEO Collective Racheal on Instagram 

Pricing Your Genius to Perfectly Match Your Financial Goals with Jacquette Timmons

When you need to grow your business, what do you do? Do you lock out the rest of the world and brainstorm new products, programs, or service ideas yourself, like so many entrepreneurs do? Big mistake! When you try to expand your business this way, you’re cutting out 100% of one of your most crucial assets: your existing customers and clients. In this bonus episode, my guest and CEO Collective member Layne Lyons tells us about how she’s on track to double her business by getting actual input from those already familiar with her business. On this episode of Promote Yourself to CEO: 5:17 - Layne describes her business before it underwent an amazing transformation and reveals her first business bottleneck. 9:39 - What did Layne do to resolve her first bottleneck? What was her experience like after she started putting some boundaries in place? 13:12 - Layne shares what it felt like to finally increase her price points and offers advice to those on the precipice of doing the same. 15:53 - A new offer has opened the door for Layne to double the revenue from her business. She reveals what it is and the journey she went on to get here. 21:31 - What happened when Layne launched her new offer? This demonstrates why asking your existing client base for new ideas is the easiest way to build your next offer. 25:21 - Layne describes how she and her business are different now thanks to the changes she’s implemented. 34:21 - How was Layne’s experience joining The CEO Collective? She offers an inside look. 37:09 - To wrap up, I highlight a few points Layne made about streamlining and simplifying her business to the point where she now works less and enjoys her life more. Show Links Layne’s Legal Umbrella Checklist Book Trademark Consultation with Layne The CEO Collective Racheal on Instagram 

Double Your Revenue Using a Most Crucial Business Asset with Layne Lyons

You have money buried in your business somewhere. It doesn’t require you to gain more followers, run more ads, or hustle further to get your hands on it, either. It just involves taking advantage of the lowest hanging fruit in your business. In the last episode of this series on putting an end to hustle culture, burnout, and entrepreneurial poverty, I reveal the third and final strategy to sustainably grow your business. I can’t wait for you to unlock this one! On this episode of Promote Yourself to CEO: 4:13 - I share a quick story and reveal the final secret to sustainable growth for your business.  7:50 - I expose the huge problem not being discussed in the business world right now. What could be the culprit? 9:35 - You need to nail these things to form the foundation for finding hidden money in your business. I see too many people ignore the last one. 14:24 - What simple offers can you provide your clients behind-the-scenes? I reveal one way to ensure your 1-on-1 clients fit perfectly for you. 18:47 - If you have past clients, what should you do next? Here are some other ways to discover hidden income opportunities.  22:52 - I sum up all of the main strategies I’ve highlighted in this episode series. Show Links   Profit Plan Workbook (LINK NEEDED) The CEO Collective Racheal on Instagram  

Avoid Hustle and Burnout With the Hidden Money In Your Business

You’re doing everything right. You’re offering a ton of content to get people in the door. But no matter what you do in your business, you only get a sale here or there. You’re just not seeing the results you want. So how can you make more sales? My guest today, CEO Collective founding member Leesa Klich, is a health writer and blogging expert who helps health and wellness professionals use engaging research-based content to build their practices. In this bonus episode, she reveals the strategic tweaks she made in the foundation of her business that took her from struggling to sell a thing to selling out her offers and generating her best revenue month ever. On this episode of Promote Yourself to CEO: 9:01 - Leesa shares the vision she had for herself that prompted the restructuring of her business model. 12:26 - How did Leesa transition from serving one person at a time to multiple people simultaneously while also raising her prices? 20:11 - Leesa reveals what she has and hasn’t done to market herself and her business. Introverts especially will want to pay attention to this! 24:43 - You can get stuck in this quagmire as an entrepreneur. What does it take to be the most successful possible in your marketing efforts? 28:03 - Leesa created an even bigger offer to sell. She discusses the process of how she came up with and then refined her idea for a white label course. 30:24 - How did Leesa feel about increasing her price point again with the introduction of her course? I had to really work with her to get her pricing mindset right on this. 33:32 - Leesa discusses her audience’s response upon launching the course and what increased her confidence in raising her price. 38:15 - What’s next for Leesa? She tells us where she’s most excited to put her focus for now and advice for anyone considering joining The CEO Collective. Show Links Leesa Klick The CEO Collective Racheal on Instagram 

From Struggling to Selling Out Offers: A Case Study with Leesa Klich

What do you think you need to gain in order for your business to change and grow? Too often entrepreneurs get hyped up to chase vanity metrics like huge numbers of Instagram followers or email subscribers. Ultimately though, gaining five or 10 new clients is all you need to have a massive impact on your business. The simplest, easiest way for getting those clients isn’t something sexy or glamorous. It involves using a real strategy to invite people in, actually connect with them, and let them know how you can help. Continuing on with this series to avoid hustle and burnout, today I talk about the second strategy you need to adopt to grow a truly sustainable business. On this episode of Promote Yourself to CEO: 3:27 - I rant (again) about an issue in the business world that sets so many people up for failure. 5:18 - What is a predictable profit plan? It’s key to how I help entrepreneurs break out of the feast or famine cycle, so I walk you through how to put one together. 10:00 - I reveal the most important but least discussed part of a profit plan. If you don’t have this, it’ll break your business. 10:45 - People get so focused on marketing and sales that they forget about this piece of the puzzle and end up with a lot of unhappy clients. 15:00 - What will be your strategies for marketing, sales, and delivery? I use The CEO Collective as an example. 17:13 - Consider this if you have no idea when you should promote your signature offer. I give more examples from my business. 20:14 - Full upfront payment is awesome! But you’ll love extending payment plans to clients for this incredibly powerful reason. 25:04 - How can you ensure that you don’t experience a revenue gap? Show Links   Profit Plan Workbook The CEO Collective Racheal on Instagram  

Your Profit Road Map for More Sales & a Truly Sustainable Business

Undercharging and over-delivering can be a challenging habit to break. You have to come to terms with the idea of increasing your prices and overhauling your packaging structure.  If you’re like my guest today and feel nervous about raising your prices, then listen up because I have a real-life case study for you! I interview CEO Collective member Sarah Young about her journey over the last 18 months where she increased her price points, decreased burnout, positioned herself differently than other bookkeepers and CPAs, and now enjoys her business more than ever. On this episode of Promote Yourself to CEO: 6:15 - What did Sarah’s business look like before she joined The CEO Collective? She reveals what prompted her to get into business for herself. 10:11 - Sarah feels like her pricing story is a little embarrassing, but she tells it anyway. Everybody has the same struggles, especially women. 14:27 - After some research, Sarah started raising her prices but still found herself burning out. Then something happened in January 2021 that changed her business. 21:28 - What did existing clients think after Sarah raised her price points? She discusses repackaging herself for higher-paying clients and framing a response to those who could no longer afford her. 27:13 - Sarah reveals something she had to come to terms with as she rebuilt her business from the ground up. 28:48 - Where did Sarah find higher-level clients willing to invest at her prices? If you think it’s super complicated, think again. 32:08 - Sarah shares what she sees happening financially with fast-growing businesses when they underprice themselves. 36:09 - How do you build in profitability in your pricing, especially as you hire and grow a team? Sarah offers her insight. 42:47 - Sarah shares what’s been the best part of being a member of The CEO Collective. Show Links Sarah’s CFO Checklist Sarah on Instagram The CEO Collective Racheal on Instagram 

Increasing Profit and Decreasing Burnout: A Case Study with Sarah Young

If you’re ready to replace hustle and burnout with more freedom, ease, and abundance… You’re In the right place. The Uncomplicate Your Business Show is here to help. Each week, join host Racheal Cook MBA who shares how to keep things simple and strategic to design a successful business - and life - on your terms.

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Uncomplicate Your Business | Small Business Strategy for Wom...

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