As the brand new president and COO of marketing trade org MMA Global, Lou Paskalis is on a mission to “save marketing from itself.” Here’s what the former top media executive at Bank of America has on his agenda. No punches will be pulled.

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Newly Appointed MMA Global President Lou Paskalis Has Opinions

What is conversational media? Holler CEO Travis Montaque explains why emoji, stickers and GIFs are a language of their own as well as an opportunity for brands to communicate with consumers beyond the confines of conventional paid media.

Conversational Media, Emoji And DEI With Holler CEO Travis Montaque

Are advertisers ready to buy TV like they buy digital? Yes, indeed, says Dave Clark, GM of Comcast-owned FreeWheel. Demand is quick to follow digital-like capabilities in TV. But one thing FreeWheel isn’t planning to emulate is a walled garden. Also in this episode: Nielsen’s ongoing MRC headache, the programmatic upfront and what climate change has to do with the ad tech industry.

Bringing Digital To The TV World With FreeWheel GM Dave Clark

What is privacy? Turns out, there’s no easy answer, even for David Temkin, Google’s senior director of product management for ads privacy and user trust. But change is coming regardless – which means it’s time for the ad industry to get comfortable feeling just a little bit uncomfortable as the ground shifts underfoot.

The Unquantifiable Nature Of Privacy With Google’s David Temkin

Stagwell CEO Mark Penn drops by post-merger with MDC Partners to talk media networks, cross-agency collaboration, what it means to be a challenger holding company, the importance of fusing technology with creative (finally) – and the unlikely connection between his esoteric map collection and marketing.

Going Big On Media With Stagwell CEO Mark Penn

Verizon Media is now officially … Yahoo. Guess everything old is new again. But how did we get here and where is the new Yahoo going? Iván Markman, chief business officer of Yahoo – formerly Verizon Media – joins to fill in the details.

The New Yahoo With Chief Business Officer Iván Markman

Innovid was one of the earliest players in TV ad tech. The company will go public via SPAC in Q4, placing it in the growing herd ad tech unicorns. Netter discusses its origin story and future roadmap.

Innovid CEO Zvika Netter

The verification category has steadily expanded into adjacent areas like viewability, fraud and brand suitability. In this conversation, Zagorski talks about where he expects future innovation in the never-ending quest to measure quality in advertising. 

What’s Next In Ad Quality Measurement? With DoubleVerify CEO Mark Zagorski

CEO Lisa Utzschneider describes Integral Ad Science's brand safety efforts on TikTok and other social platforms. “It’s now a strategic imperative for marketers to protect their brands,” she says. “Our customers have become much more sophisticated." 

Brand Safety Comes To Social And CTV

Open AP was founded as a consortium of national TV networks to coordinate their work on new ad initiatives. In this episode, CEO David Levy discusses its progress in helping those networks offer unified planning and audience matching for advanced campaigns that run across linear and streaming TV.

Checking In With Open AP

InMobi is one of the largest and longest running mobile ad tech players in the world. Founded in 2006, the company has grown to some 1,500 employees globally, about 1,000 of whom are based in India. The company is now expanding to serve new customers  - including a telco-specific business unit announced this week. 

InMobi Has Its Eye On Telcos, With Abhay Singhal

Michael Provenzano founded Vistar Media to bring programmatic buying to digital out of home advertising. With demand for digital signage returning after a horrendous 2020, he gives an update on the company – including its recent $30 million investment from out of home giant Lamar Advertising.

Give Me A Sign, With Vistar Media CEO Michael Provenzano

The Delta variant notwithstanding, travel is coming back. What form does the recovery take? A conversation with Justin Scarborough, senior director of programmatic at Fort Worth digital agency PMG.

Programmatic Will Drive The Travel Recovery, With Justin Scarborough

Kinesso SVP Sarah Rose says user-level measurement will still work in a post-cookie environment, but it will be complicated. “It’s going to be a hodgepodge of site-level data, CDP-level data, DMP-level data,” she says.

The Future Of Measurement Is A Hodgepodge

The CEO of Amazon specialist Alpha Precision Media discusses key changes in Amazon's ad ecosystem: the underutilized power of Twitch, the future of retargeting using Amazon data, changes to sponsored search and attribution improvements. 

Closing The Loop On Amazon, With Larry Harris

The advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by executive editor Zach Rodgers, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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