Today we're going to discuss how much speed matters when it comes to accessing data. Joining us is David Finkelstein, the Co-Founder and CEO of BDEX, which is the first and only realtime data exchange platform, which provides instant access to consumer activities only seconds after it's transpired. In part 2 of our conversation, we are going to discuss the real possibilities of real time data. Show NotesConnect With: David Finkelstein: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

MarTech Podcast // Marketing + Technology = Business Growth

The Real Possibilities of Real-Time Data -- David Finkelstein // BDEX

Today we're going to discuss how much speed matters when it comes to accessing data. Joining us is David Finkelstein, the Co-Founder and CEO of BDEX, which is the first and only realtime data exchange platform, which provides instant access to consumer activities only seconds after it's transpired. In part 1 of our conversation, we are going to discuss the future of data-driven marketing. Show NotesConnect With: David Finkelstein: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Future of Data-Driven Marketing -- David Finkelstein // BDEX

Jordan Crawford, Co-Founder of Blueprint, sums up his thoughts on implementing a successful go-to-market strategy. When you reach out to a prospect via email, you ultimately want to get a favorable response. However, many of us have become quite familiar with getting no responses at all. Today, Jordan breaks down why your personalization sucks. Show NotesConnect With: Jordan Crawford: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why You Can't Personalize Any More -- Jordan Crawford // Blueprint

Jordan Crawford, Co-Founder of Blueprint, shares his knowledge on implementing a successful go-to-market strategy. Figuring out the pain-points of your prospects is only one half of the equation. When you have figured them out, how do you quantify this data? Today, Jordan discusses how to quantify and score your user's pain. Show NotesConnect With: Jordan Crawford: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How To Quantify & Score User Pain -- Jordan Crawford // Blueprint

Blueprint’s Co-Founder, Jordan Crawford, continues to talk about how you can implement a successful go-to-market strategy. When our go-to-market strategies are unsuccessful, we are quick to blame it on our tools and sales teams. But, should they truly be blamed if they are being forced to operate outside their scope? Today, Jordan makes his case for the reasons it’s not your B2B sales team's fault. Show NotesConnect With: Jordan Crawford: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's Not Your B2B Sales Team's Fault -- Jordan Crawford // Blueprint

Blueprint’s Co-Founder, Jordan Crawford continues to talk about how you can implement a successful go-to-market strategy. When it comes to B2B tools, most marketers skip the crucial step of defining their models. The problem may not even be the tools, just the ways they are being used. So, today Jordan investigates why B2B marketing tools always fail. Show NotesConnect With: Jordan Crawford: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why B2B Marketing Tools Always Fail -- Jordan Crawford // Blueprint

Co-Founder of Blueprint, Jordan Crawford, talks about what you need to implement a successful go-to-market strategy. B2B marketers could be spending more time on platinum accounts instead of gold ones. But, their tools and training may be holding them back. Today, Jordan, looks into why B2B outbound is jacked. Show NotesConnect With: Jordan Crawford: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

B2B Outbound Is Jacked -- Jordan Crawford // Blueprint

Today we're going to discuss how the organization of your marketing efforts improves your ROI. Joining us is Ed Breault, the Chief Marketing Officer at Aprimo, which is a digital asset management and work management software company. In part 2 of our conversation, we're going to talk about how to leverage AI in the content marketing lifecycle. Show NotesConnect With: Ed Breault: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Leveraging AI In the Content Marketing Lifecycle -- Ed Breault // Aprimo

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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MarTech Podcast // Marketing + Technology = Business Growth

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