B2B writing might seem like it&apos;s about pushing your services on potential clients, but it&apos;s really about delivering a solution to someone&apos;s problem right in their inbox. In this episode of B2B Craftworks,  Bree Weber shares her experience developing an original approach to ethical cold pitching.Learn more about Bree&apos;s ethical cold pitching program: coldpitchcopy.com/emailLearn more about B2BWI: https://www.B2BWritingInstitute.comSupport the show (http://www.B2BWritingInstitute.com)

B2B Craftworks

Power in Cold Pitching With Bree Weber

B2B writing might seem like it&apos;s about knowing what you&apos;re doing, but it&apos;s really about being curious and asking the right questions. In this episode, Emma Siemasko shares her zeal for diving into the deep end as a B2B writer. Learn more about Emma&apos;s business and freelance coaching: https://storiesby.us/Listen to Emma&apos;s new podcast "Freelance Writing Coach":  https://www.freelancewritingcoachpodcast.com/aboutLearn more about B2BWI: https://www.B2BWritingInstitute.comSupport the show (http://www.B2BWritingInstitute.com)

Power in Diving In With Emma Siemasko

B2B writing might seem like it&apos;s about writing, but it&apos;s really about being in business for yourself. Here&apos;s how Chris Collins learned that lesson transitioning away from academia and into B2B SaaS copywriting. Learn more about Chris&apos;s B2B SaaS copywriting company: https://christophercollins.co/Learn more about B2BWI: https://www.B2BWritingInstitute.comSupport the show (http://www.B2BWritingInstitute.com)

Power in Academia with Chris Collins

B2B writing might seem like it&apos;s about filling quotas, but it&apos;s really about understanding people. The journey of Editor in Chief and CEO of Fenwick, Chris Gillespie. Learn more about Chris&apos;s content team: https://www.fenwick.media/Learn more about B2BWI: https://www.B2BWritingInstitute.comSupport the show (http://www.B2BWritingInstitute.com)

Power in Empathy with Chris Gillespie

Choosing freelance or full-time B2B writing seems like it&apos;s all about you, the writer. But it&apos;s really about who and how you want to help. https://www.jessebutts.com/www.b2bwritinginstitute.comSupport the show (http://www.B2BWritingInstitute.com)

Power in Employment Status with Jesse Butts

Thank you for your patience as we get back on track for Season 2 in October!Scan the new landing page: www.B2BWritingInstitute.comWeigh in on the B2BWI Community in this short 4-question survey: https://www.surveymonkey.com/r/W278K2LSupport the show (http://www.B2BWritingInstitute.com)

Power in B2B Writing: Back From Impromptu Hiatus

Selling is hard for naturally talented writers ⁠— we&apos;re usually just here for the art of it. But selling and writing have a lot more in common than you might think. This conversation with English-lit-major-turned-B2B-sales-person Christine Gomolka surprises us with sales skills writers already possess, once they can articulate it.  http://www.christinegomolka.com/https://www.paidcopywriter.com/CopywritingCoursewww.b2bwritinginstitute.comSupport the show (http://www.B2BWritingInstitute.com)

Power in Sales with Christine Gomolka

Does it seem like Joel Klettke was born with a case study project map in his hand? In this episode of B2B Craftworks, you&apos;ll hear how Joel got started with case studies and his advice for aspiring case study writers. Support the show (http://www.B2BWritingInstitute.com)

Power in Case Studies with Joel Klettke

Here's a brief introduction of what you can expect from the B2B Craftworks podcast in Season 2 as we explore how B2B writers found and claimed their power in marketing.  www.B2BWritingInstitute.comSupport the show (http://www.B2BWritingInstitute.com)

Season 2 Trailer: Exploring Power in B2B Writing

Eman Zabi talks about writing human Support the show (http://www.B2BWritingInstitute.com)

How to Humanize a Stuffy B2B Product Email Sequence

HR writer Liz Sheffield shares how she built a thriving B2B writing business out of her corporate HR experience at Starbucks. www.lizsheffieldcopywriting.comwww.b2bwritinginstitute.comSupport the show (http://www.B2BWritingInstitute.com)

Turning Full-Time Experience It Into a Writing Niche

Maggie Frank-Hsu talks about how writers can stand out in the sea of other writers, and the resistance that might come up as you start talking about your One Big Idea. www.maggiefrankhsu.comwww.B2BWritingInstitute.comSupport the show (http://www.B2BWritingInstitute.com)

How to Not Be Just Another Generic Writer

Founder Sarah Greesonbach shares quick thoughts on two points of value -- and the secret source of confidence -- every B2B writer brings to the table. www.b2bwritinginstitute.comSupport the show (http://www.B2BWritingInstitute.com)

Quick Thoughts on a Secret Source of Confidence for B2B Writers.

Melissa Suzuno explains why it&apos;s so important to stay social, and how to build your network as a B2B writer.  www.melissasuzuno.comwww.b2bwritinginstitute.comSupport the show (http://www.B2BWritingInstitute.com)

Writing Professionals Need to Network! & How to Get the Biggest ROI for Your Time

Quick thoughts on building relationships so good that B2B brands and clients send you presents. www.B2BWritingInstitute.comSupport the show (http://www.B2BWritingInstitute.com)

How to Build Relationships So Good Brands Send You Presents

A podcast about B2B writing. Our mission is to make the business writing industry accessible to anyone with a passion for writing and help existing B2B writers improve their craft.

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B2B Craftworks

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