Today&apos;s episode is all about how to look a little closer at the ever-growing trend of membership sites all over the place and how to know if you should jump on the bandwagon or not.

Good Business

Why you shouldn't start a membership site | GB31

Today’s episode is about the simple idea that your business exists not just to support you and your stakeholders, but to support your community.

Four not shocking business disappointments | GB30

Today&apos;s episode is all about how to not be a jerk in the middle of a crisis.Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over. For more information visit TheGoodBusiness.Co or YourLifesWorkshop.Com.

Be of service and don't be a sh*thead | GB29

Today, we talk all about that craptastic feeling of being buried. Underwater. Crushed by the weight of big ideas, neverending task lists, and elephant-sized goals. Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over. For more information visit TheGoodBusiness.Co or YourLifesWorkshop.Com.

Avoid the piles of bricks. | GB28

Today’s episode is all about how to not shoot yourself in the foot right out the gate. I’m gonna break down one very common mistake that newbies (and non-newbies) make and how to fix it. Today, we learn how to ask for help and guidance in a way that doesn&apos;t totally tank your chances of actually getting it.Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over. For more information visit TheGoodBusiness.Co or YourLifesWorkshop.Com.

When you're failing, learn how to ask the right questions | GB 27

Things like adding extra value to something you do is fine. What I’m talking about is when you completely blow the scope of what was asked of you out of the water.Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over. For more information visit TheGoodBusiness.Co or YourLifesWorkshop.Com.

Freelance Files: Why over-delivery is the enemy of getting rehired | GB 26

Today’s episode of The Good Business Podcast is all about my very favorite quote in the whole world. “Start where you are. Use what you have. Do what you can.” by Arthur AsheGood Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over. For more information visit TheGoodBusiness.Co or YourLifesWorkshop.Com.

Start where you are. Use what you have. Do what you can. | GB 25

Today’s episode is less of a lesson than recent episodes. Instead, today we’re making a case for a topic we’ll be talking a LOT more about in the future: IMPACT. What it is. Why it matters. And how to pay attention to it.Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over. For more information visit TheGoodBusiness.Co or YourLifesWorkshop.Com.

Why impact matters as much as marketing, sales, or strategy. | GB 24

Today is a branch off of our stakeholder conversation. If you listened to that episode, you should have a clear picture of exactly who matters to you and your work and why, as well as how much time you have for your work without sacrificing what those VIPs need and expect from you. Next up, we talk about exposure, protection, and the responsibility you have to those who matter most.Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over. For more information visit TheGoodBusiness.Co or YourLifesWorkshop.Com.

Market visibility for people who care about other people | GB 23

In this episode, I’m going to walk you through how to think about establishing your stakeholders, the steps you need to take to do so, and how to make decisions based on who they are without compromising those big fat dreams we’ve been talking about.Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over. For more information visit TheGoodBusiness.Co or YourLifesWorkshop.Com.

Know Your Stakeholders | GB22

Today’s episode dovetails on our last one, where we talked all about how your value isn’t determined by your price tag. Today, we’re talking about discounts. First, we’ll talk about why businesses offer them, what their purpose is and when they ARE a good idea. Then we’ll talk about why they are probably a bad idea for you and what to do instead.Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over. For more information visit TheGoodBusiness.Co or YourLifesWorkshop.Com.

Pricing Basics: Why discounts are the worst thing you can do for a values based business and what to do instead | GB21

This episode breaks down the popular trope that if you don&apos;t charge a lot, people won&apos;t value your work. First, we talk about the conditions that make this a common piece of advice. Then I lay out why this is complete crap for certain kinds of businesses.Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over. For more information visit TheGoodBusiness.Co or YourLifesWorkshop.Com.

Pricing Basics: your value is not attached to your price | GB 20

Today we&apos;re talking about why trust building beats list building every day of the week. We talk about why having a primary focus on list building in client acquisition is the very best way to feel like you are banging your head against a wall. Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over. For more information visit TheGoodBusiness.Co or YourLifesWorkshop.Com.

Why trustbuilding beats listbuilding every day of the week | GB19

Today’s episode is on one area of what people call the ‘CEO Mindset’. First, we’ll dig in a little to what people THINK this means. Then, we’ll talk through what it ACTUALLY means. And finally, we’ll wrap up with some simple truths about how to do this better and why doing so is necessary to actually grow.Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over. For more information visit TheGoodBusiness.Co or YourLifesWorkshop.Com.

CEO Mindset: Looking into the dark | GB18

Today’s episode is all about what to do when you’re working on something that you love but you can’t figure out why it just. isn’t. working. First, we’ll talk about what it feels like to love something but not be lit UP by it. Then we’ll talk about what to do about it and how to fix it. And finally, we’ll wrap up with some inspiring examples of how this works in action.Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over. For more information visit TheGoodBusiness.Co or YourLifesWorkshop.Com.

What to do when you just can't get fired up about a great idea | GB17

Hosted by Illana Burk who has 20 years experience guiding hundreds of entrepreneurial clients in creating profitable, ethically-driven, sustainable businesses based on their life’s work. Good Business is here to teach you how to do great work, make great money, and make a positive impact without feeling like you need a shower afterwards.

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