Ryan Estes is a vetted podcast host, guest and entrepreneur. He has recorded over 300 interviews with more than a quarter-million downloads, and his podcast, Talklaunch, consistently ranked in the iTunes Top 100 podcasts. On a mission to put the world’s top startup founders on the world’s top podcasts, Ryan co-founded Kitcaster, a podcast booking agency that books you on top podcasts that speak directly to your ideal audience. In this episode of How It’s Done, Ryan shares his expert advice on how to utilize podcasts to grow your brand. In this episode, we discuss: What Kitcaster is and how it came to be  The role podcasts play in “healing our ailing culture” and fostering connectivity Why Ryan calls himself an “American Buddhist,” and how an interaction with the Dalai Lama in his 20s has shaped his approach to business, leadership and relationships.  The benefits of working with a podcast booking agency to grow your business 

How It's Done: a Podcast for Curious Marketers

S2 / Ep 12 - Utilizing Podcasts for Growth

Heather Locke, Chief Support Officer for Hammersmith Support — a self-described WordPress website development and maintenance shop for small and mid-sized businesses  — has over a decade of experience managing, optimizing and developing websites for clients. In this episode, Heather shares her four Wordpress website best practices -  messaging, calls to action, functionality and security. In this episode, we discuss: What the title “Chief Support Officer” means to Heather and why she chose it The benefit of using WordPress over other platforms for small to mid-sized businesses Heather’s four website best practices: messaging, calls to action, functionality and security For more on website best practices, visit our blog: https://growwithfuoco.com/blog/

S2 / Ep 11 - Website Best Practices: Messaging, Functionality and Security

What if marketing teams could boost efficiency and speed while simultaneously creating more space for creativity? With artificial intelligence, the possibility is promising.  Jeff Coyle is the Co-founder and Chief Strategy Officer of MarketMuse, an industry-leading content solution that brings data scientists and engineers together with content strategists and SEO experts to make AI accessible for content teams of all sizes and skill levels. Jeff has had his finger on the pulse of content marketing and strategy optimization almost since its inception, and in this episode, he shares his expertise on how to optimize workflows - at every stage of the content lifecycle - by harnessing the power of AI.  In this episode, we discuss: Jeff’s journey with MarketMuse, from early-adopter to co-founder How MarketMuse helps writers, editors, and publishers create content through the lens of a subject matter expert   If AI “posers” exist and, if so, what to do about them What is artificial intelligence, really? The evolution of technology, including AI and smart voice tech Is AI a threat to healthcare marketers? Two ways to train clients to optimize existing content For more on content marketing, visit our blog: https://growwithfuoco.com/blog/

S2 / Ep 10 - Content Marketing Strategy: Utilizing Artificial Intelligence to Optimize Content

Amy Mirlisena is a Clubhouse moderator and a curriculum developer in the tech space. Today she’s teaching us How It’s Done on the Clubhouse app! In this conversation, she walks us through how she became a Clubhouse moderator, what the future of social audio looks like and provides insight into how you can leverage this new social audio app to grow your business. For more on Clubhouse and social media marketing, visit our blog: https://growwithfuoco.com/blog/

S2 / Ep 9 - How to Use the Clubhouse App

Have you joined the most exclusive social app available? Our second Spark Session answers the question that nearly 50,000 people are asking Google every month: What is Clubhouse? Gen Xer, marketing and PR expert and fuoco’s chief firestarter gives us the rundown on the audio app that has everyone talking, and even shares a secret to score your own invite. For more on social media marketing, visit our blog: https://growwithfuoco.com/blog/

S2 / Ep 8 - What is Clubhouse?

Josh Spilker is the head of marketing at Friday.app, an asynchronous operating system for working from anywhere. But before he was making waves for tech startups’ content strategies, Josh was a healthcare marketing manager, a journalist and a writer. In this conversation, he walks us through his pragmatic and opportunistic journey into content strategy, explains how he leverages past experiences in his current role to drive SEO and marketing impact and provides insight into creating a content strategy that’ll get your company found on Google. In this episode, we discuss: Josh’s journey to becoming a content strategy expert.  Impactful changes organizations can make to increase organic search traffic. What is an editorial mindset, and how do you break out of it?  How to make sure you’re not just spinning your wheels when creating content in the face of limited time and resources. Tools and free templates to kickstart your content-growth strategy today. For more on content marketing, visit our blog: https://growwithfuoco.com/blog/

SEO for Content Optimization

Curious about how to get your company found on Google? It starts with a solid SEO strategy. In the very first Spark Session of the How It’s Done podcast, host and Chief Firestarter, Kriste Goad, reveals the top five SEO and keyword myths along with three easy ways to get started on SEO. Learn how to utilize these methods to kickstart your healthcare marketing and create content that ranks, resonates and drives growth. For more on SEO marketing, visit our blog: https://growwithfuoco.com/blog/ To view this podcast on YouTube, check out our channel: https://www.youtube.com/channel/UCX85ltJrtnGfML8J6G070iA

S2 / Ep 6 - SEO Secrets for Healthcare

In this episode of How It’s Done, we talked healthcare M&A predictions with Nashville’s own Angela Humphreys, national healthcare practice leader at Bass, Berry & Sims, ranked among the nation’s Top 5 healthcare practices by both American Health Law Association (AHLA) and Modern Healthcare. Angela has counseled national healthcare organizations on hundreds of transactions in the healthcare industry, including hospitals and health systems, health plans, surgery centers, physician practice management companies, laboratories and healthcare information technology companies. She also leads interdisciplinary teams to provide clients with creative solutions to the operational and regulatory issues they face while working within an ever-changing, complex regulatory environment. Angela shared her journey to the top of her field, how COVID-19 shifted healthcare and how it continues to shape and drive healthcare IPOs, SPACs and private equity investment valued at $1.9 trillion.

S2 / Ep 5 - Healthcare M&A Pivots & Predictions

Alisa LaPolt is the Policy & Advocacy Director of NAMI Tennessee and a mental health storyteller helping organizations understand and navigate the trends, conversations and importance of mental health in the midst and wake of some of the most complex, divided and stressful times in history. In this episode of How It’s Done, we discuss the investments being made in expanding access to mental health services, highlight a few corporate leaders in the space, discuss key legislation/policy making its way through local/state/federal bodies, and home in on the role of authenticity + CorpComms teams when organizations consider how to address one of the most important health issues of our time.

S2 / Ep 4 - The Role of Storytelling in Mental Health

HealthLeaders editor Jim Molpus discusses the changes HealthLeaders has seen during his 20 years there (since the “dot com boom”), the current state of HealthLeaders and of the media in general. Molpus, who is also Leadership Programs Director for HealthLeaders, also notes changes in healthcare and healthcare media in the wake of COVID-19, and shares thoughts on the future of healthcare trade publications and the trending topics, like digital transformation and social determinants of health, that are moving up on the industry’s agenda.

S2 / Ep 3 - From Dotcom Boom to Meetings on Zoom: HealthLeaders Media Editor Recaps Two Decades in Healthcare Reporting

What does it take to successfully lead Corporate Communications for a company IPO, and just how big of a team do you need to help do it? John Hallock, SVP, Corporate Communications at digital health darling Livongo, shares his experience leading communications during two of the biggest healthcare technology IPOs in history – athenahealth and Livongo – and now, Livongo’s proposed merger with Teladoc in a $18.5 billion deal.

S2 / Ep 2 - How a Tiny Team Delivers Massive Media & Thought Leadership Results for Digital Health Darling Livongo

Paul Keckley is Managing Editor of The Keckley Report, a healthcare policy analyst and widely known industry expert. We sat down with Paul to discuss healthcare policy amid the upcoming election, the future of our healthcare system, and how marketing has fueled the profitability of some of our country’s largest healthcare programs.

S2 / Ep 1 - Campaign 2020: Health Policy Edition

Ryan Inman is founder and CEO of Physician Wealth Services and host of the Financial Residency podcast. We sat down with Ryan to discuss what it takes to grow a successful podcast, the future of podcasting, podcast monetization and how his side hustle to guide physicians through a financial education became his next great venture, The Doctor Podcast Network.

Ep 10 - The Doctor Will Podcast With You Now: A New Network for Physicians

Chris Dickey, Founder & CEO of Visably, built his SaaS business after pivoting the PR agency he founded, Purple Orange Brand Communications, to target search results to win brand placement in high-value Search Engine Results Pages (SERPs). Chris uses a strategy called Search Engine Visibility (SEV) to help increase the likelihood of people finding your brand in search. His value prop? Understanding the ins and outs of PR and marketing, and how the capabilities Visably offers can be used to generate a greater ROI. And let’s be honest, these days traditional PR can use all the help it can get in generating awareness and results for brands.

Ep 9 - Maximum Visibility: Taking PR to the Next Level

Companies and their corporate partners are getting creative in The New (ab)Normal to ensure they can meet the human need for philanthropy, corporate social responsibility and do-goodery. In this episode we are joined by Diana Ralston, executive director of Can’d Aid, and one of Can’d Aid’s biggest fans and corporate partner, Elizabeth Bailey. We'll hear how the two organizations are coupling social distancing with social responsibility to kick Covid-19 in the can by shifting the gears of a planned skateboard build at one of the world's largest medical device manufacturers - to their doorstep. Listen to how this duo rallied some people-powered do-goodery to fuel a meaningful way to give back while staying safe.

Ep 8 - People-Powered Do-Goodery: the Can-do Attitude of Can’d Aid

How It's Done is a podcast about how real people do actual things to move their brands and their businesses forward. From the simplest of tactics to the most advanced tools and technologies, we go behind the buzzwords to understand the "how." Brought to you by fuoco, a marketing agency that knows when and how to ignite the spark, host Kriste Goad interviews experts across a range of industries to learn how they do their brand of marketing.

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How It's Done: a Podcast for Curious Marketers

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