It's "Mindset Friday" on the "Dailicast Moment". Today, host Chris Laning talks about....Mondays. Find out more at Dailicast.com TRANSCRIPT:  With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Happy Friday! That's right. It's "Mindset Friday" here on the "Dailicast Moment". Now today on "Mindset Friday", I want to talk about Monday. Yeah, you heard me right. I want to talk about Mondays. You see, for a lot of us, the weekend's over Monday rolls around and "Ugh, I got to go back to work!". But if you're doing a dailicast, particularly if you're an entrepreneur, Monday's the best day of the week. Now how did I get there? Very simply. Assuming that you're not able to get a lot of work done over the weekend, Saturday and Sunday because you got family obligations, you got things you got to do, and you're trying to focus more on family rather than focusing on your business or your dailicast. Then Monday should be your best day of the week. Because finally you're back at it. You're beginning a week of opportunities to push your business forward, to push your dailicast forward, to grow as a business person, to just make progress. So we use the weekend to relax, recoup, get our energy back. And you know, just kind of chill, hang out with the family and all that. But then we got to get down to business Monday morning. And the thing about it is if you really love what you do, if you're really enjoying being business person, an entrepreneur, or even if you have a nine to five job but you really enjoy that job, then Mondays are the best day of the week. Because you're ready to get in, get to work and hit the ground running. Now that's all for the "Dailicast Moment" for today. Don't forget, you want to find out any more information about the "Dailicast Moment" or about dailicasts in general, just head on over to Dailicast.com that's d-a-i-l-i-c-a-s-t.com. With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com Have a great day and awesome weekend! And Monday morning, hit that ground running! See omnystudio.com/listener for privacy information.

Dailicast Moment

Episode 90: Mindset - Mondays

This week on the "Dailicast Moment" host Chris Laning talks about some of the "myths" that guarantee success for your podcast or dailicast. Today, he takes on the myth of needing a big marketing budget. See omnystudio.com/listener for privacy information.

Episode 89: Myths - Big Marketing Budgets

This week on the "Dailicast Moment" host Chris Laning talks about some of the "myths" that guarantee success for your podcast or dailicast. Today, he takes on the myth that spending considerable time and resources to create high quality content is a guarantee of success. TRANSCRIPT: With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Now, this week I'm talking about success myths. In other words, things people tell you if you do this one thing, your podcast or dailicast is sure to be a hit! Now, I don't know if you've noticed in everything I've talked about up to this point, I've not ever said that. You know, if this is what you do it's going to work out great for you. Because the reality is there are so many moving pieces and parts in this, it's really hard to nail it down. But we're going to address this myth today that if you put a lot of time and effort into building top quality content, you're sure to gain a nice strong audience. Well, this is one I can definitely tell you is not always true, and I know this because I've been doing podcasts and dailicasts since essentially the mid 2000's. And every time I've done a production, I have put a ton of work into putting together quality content. For instance, my very first podcast, "Your Neighborhood Stage", which was a national podcast on community theater, I would spend upwards of 40 hours a week. That's right, 40 hours a week. This is in addition to having a full time job. This was 40 hours of my spare time that I would spend researching news articles, going out and pulling together the other segments we wanted to put together, finding people to interview, doing the interview, editing the interview, writing a script, recording that script with me and my cohosts and turning around and editing that script. And then putting together all the various segments. Everything together into this nice 45 minute presentation with lots of different segments. The interview broken up throughout. Making sure it had, you know, good production values, all of that because I wanted to make sure I was putting out a quality product. I mean, after all, if I could put out quality content, there was no way I was going to miss. I was going to get tons of listeners. The reality is I never did. We had a decent following for a while, but it would be pitiful compared to some of the podcasts and dailicasts that are out here today. And yet that was taking all that time that I was putting into that to do the quality content, but it never did pay off the dividends because in the end just wasn't garnering that many listeners. If you go out and you find some of the more popular podcasts and dailicasts, in a lot of cases, you'll find that these people aren't spending hardly any time at all putting together. Maybe they're just hopping on a microphone and talking, you know, in some cases maybe they didn't even think about what they're going to talk about before they opened the microphone. But there's something else about it that's leading to them getting those visitors. We're going to explore that later on, but for today, just going through and busting that myth that just putting together great quality content alone is not going to lead to the big numbers. Now that's all for your "Dailicast Moment" for today. Don't forget "Dailicast Moment" is available strangely enough as a dailicast. It's available as an Amazon Alexa flash briefing. So if you're listening to this on one of the other platforms and you don't know a whole lot about the Amazon Alexa flash briefing, you can do it even if you don't have an Alexa device. You can download the Amazon Alexa app on your mobile phone. You can enable all kinds of flash briefing skills and then in the morning or whenever you have a chance to listen, just simply say to your device, "Play my flash briefing". And with that, you'll get all those ones you enabled one after another, which gives you a great opportunity to listen to a variety of different content in short period of time. So if you decide to do that, just go to Amazon and search for "Dailicast Moment" in the Skills section, enable it and make it part of your flash briefing. With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Have a great day! See omnystudio.com/listener for privacy information.

Episode 87: Myths - Quality Content

This week on the "Dailicast Moment" host Chris Laning talks about some of the "myths" that guarantee success for your podcast or dailicast. Today, he lists those common myths. TRANSCRIPT: With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Now all this week I'm going to be looking at success myths. Now, what do I mean by that? Well, you've heard it before. Things people tell you that you need to do to be successful with your podcast and your dailicast. One of the ones I've always heard is that if you put a ton of time into making sure you're producing high quality content, well then you just can't miss. You're going to have a successful podcast. Another one I've heard is if you put a ton of effort into having a tight quality professional sound. That, that's the secret of success. If you've got a nice type professional sound, you can't miss. A third one. I've often heard as well, you know as long as you have a large marketing budget you can't miss. And of course implicit in all of those three is if you don't do what it suggests, then you're not going to be successful. Well, we're going to look into each of those this week and we're going to talk about that and see where the reality lies in relation to those myths. But to start today and before we go down that road, I want you to do something for me. We need to know what success actually means for you. It might surprise you to know that success is different for everyone that's doing their podcast and their dailicast. Because it's what they want to get out of it. that's important. For instance, what does success mean to you? Are you looking to make sure you have a lot of listeners? Are you someone that's going to be looking at your stats and unless you're starting to get up there and you're competing with the big boys on the number of listeners, you're not going to be happy. Okay. What if success for you means that there's a lot of people that are listening to your show that are jumping onto your social networks. Maybe you don't have the highest numbers around in terms of listeners, but the ones you're getting are then following you on social media. That might be your definition of success. Then there's also maybe you're looking for a lot of sales leads. So again, you don't care that you're not getting a lot of people listening, but what you do care about is that of those people, the majority of them are coming over and somehow getting into your sales funnel. That might be your definition of success. Another one, and to be honest with you, a lot of people have this and really a lot of us probably have a little bit of this one and don't even necessarily want to admit it, but maybe you're looking for notoriety, notoriety because of doing your podcast or dailicast. With that notoriety, maybe leading you to be invited as guest on other podcasts as being called an expert in your realm, or even maybe eventually being invited to speak at conferences and events. That might be your chief reason for doing your podcast or dailicast. But then again, maybe you just want to do it and you don't so much care about the listeners. All you care about is knowing that what you're doing is having a significant impact on other's lives. Really, some people do it for altruistic reasons. So I want you to think about over the course of the next few days when you wanting to do a podcast or dailicast or if you already have a podcast or dailicast, what is your chief reason for doing it and what does success in that mean for you? That's all for your "Dailicast Moment" for today. Now, don't forget, if you do love "Dailicast Moment", I would be grateful if you would leave me a rating or review. Just go to wherever you found this, whether that was on the Amazon ecosystem, whether that was on Stitcher or Spotify, iTunes, Google Play store, YouTube, LinkedIn, wherever you're listening to "Dailicast Moment". Please either leave a rating or review if that's possible or at least drop a comment in, say why you liked it and share it out to others. Doing that really helps get the word out and helps us build an audience here at "Dailicast Moment". With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Have a great day! See omnystudio.com/listener for privacy information.

Episode 86: Success Myths: Introduction

It's "Mindset Friday" here on the "Dailicast Moment". Today, host Chris Laning talks about finding some time early in your day to quiet the mind and center yourself for your busy day. TRANSCRIPT: With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Happy Friday once again, which means it's time for "Mindset Friday" here on the "Dailicast Moment". Now, one of the things I want to talk about today is silence. (5 second pause) Okay, that was probably long enough. What I actually want to talk about is giving yourself the chance to sit down and get your mind together to start the day. Now, for me, that's not always the easiest because the first thing I do in the morning is I'm getting up and I'm trying to get everybody up and moving and there's this whole thing I've got to go through. It's really hard to find that time to just sit down, kind of just take a moment of silence and get my brain in gear. Now, one thing that I actually did this morning and I'm going to see if I can try to make a habit of this, is after dropping the kids off of the bus and getting back to the house, it's still dark and it's quiet and the stars are out. And this morning I just stopped for a second, leaned against the car, looked up in the sky, and just tried to appreciate it. Now, of course, clearing the mind of everything it's got to get done for the day, that's a little bit more of a challenge. And that's the kind of thing where ultimately you probably need to get into some sort of meditation or some daily prayer, some way where you're really centering your brain so that you can get the day started the right way. So staring up at the sky, taking just a moment to just enjoy the peace and quiet was a good start. But make sure that you're looking as you plan out your day to find a place early in the day where you can sit down and either meditate or listen to calming music or pray, or just something that allows you to get your brain centered, quiet and focused on the day ahead before the craziness ensues. With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Have a great day and I want you to have an awesome and peaceful weekend. See omnystudio.com/listener for privacy information.

Episode 85: Mindset - Starting Right

This week on the "Dailicast Moment" host Chris Laning offers some cool ideas for formatting your dailicast. Today, he wraps up the discussion by pointing out things to keep in mind when coming up with your "cool" dailicast idea. TRANSCRIPT: [inaudible] With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Now all this week and all last week I've been talking about cool ideas that you can use to do your dailicast. I'm going to wrap that up today by just simply saying this. The list that I gave you is just the beginning of what you can do with the dailicast. When you're deciding to put one together, the key thing to think is what value you can bring to your listeners. First, what's gonna really attract people? What's gonna make them want to listen? Two, what's going to make them feel like they're getting good value from you. And only after that can you maybe make the consideration of what might also get them to want to use your services. Because again, the key thing we need to remember is that people don't want to be sold to. They just want you to provide them something. The idea is that they get comfortable with you, with your voice, getting to know you and getting to appreciate that your bringing them solid value each and every day. Then they may just use your services when they need it. So when they finally need something from you or something that you can do, you'll be the first person that leaps to mind. That is the best way to effectively use a dailicast. And that's the way that I recommend you do it when trying to come up with what you want to do for your dailicast. And that's all for the "Dailicast Moment" for today. Don't forget, you can find out all the ways to listen and all the information about dailicasts by going to Dailicast.com. With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com Have a great day! See omnystudio.com/listener for privacy information.

Episode 84: Cool Ideas - Wrap Up

This week on the "Dailicast Moment" host Chris Laning offers some cool ideas for formatting your dailicast. Today, he talks about keeping your dailicast locally focused if your business and customers are almost exclusively in your local community. TRANSCRIPT: With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Now all this week and actually all last week too, I've been giving you some cool ideas that you can use to put together your own dailicast, particularly if you just don't know what you want to do your dailicast on. Well today, this idea is specific to people that have businesses that thrive within a community. In other words, your customer base, pretty much everyone that's going to be involved in your business comes from your local community. So I'm not talking about if you're a coach or somebody that has online services that has clients all over the country. I'm talking about a service, a business, again, that operates solely within your community. Now, this could be something like, let's say you're a local baker. All right? You're Joe Smith with Doggone It's Good Bakery. Now, as a bakery, you're probably not going to be drawing people from all over the country unless you ship and then it's not as fresh. So do a dailicast that's not necessarily about the bakery, but do a dailicast that's about your community. Now this can be bringing all kinds of things related to your community. It could be history of your community, it could be current events, it could be items of interest and news. Maybe you partner up with the local news organization to bring that information to the community. The point is your doing a dailicast that provides information to those people that live in your target area, and you do this by partnering up with other people in the community. Find those other leaders, find people with other businesses that you can get out, get involved in this, and then they can bring their people and their audience to it and help you get the word out about it. The thing is you're going to draw ears because they want to hear about their community. Right? They want to hear what's going on. They want to hear people on there that they know. Even if they don't specifically know you, they're going to come and listen. Now, how do you use that to promote? Well, we're not going to throw commercials in there. I mean, I guess you could, but that's not really gonna keep within the spirit of what you're doing. It can just be as subtle as if you're the one hosting it, just simply say, "I'm your host Joe Smith from the Doggone It's Good Bakery" and leave it at that. They now know your name and they're getting to know who you are. This is a really effective way to do a dailicast because people don't feel like you're selling to them. They realize that your providing them a service and if you're going to provide them that service, then when it comes time to need possibly your other services, they're going to be more inclined to give you a try. So if your business keeps it local, then think about keeping your dailicast local as well. And that's all for the "Dailicast Moment" for today. Now don't forget if you're not doing this already, the "Dailicast Moment" is available as an Amazon Alexa flash briefing. You can just go into Amazon, search for "Dailicast Moment" in the skills section, enable that skill. Then all you have to say to your device is "Play my flash briefing" and the "Dailicast Moment" will be played as part of all the other things you select to play in your flash briefing. With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Have a great day! See omnystudio.com/listener for privacy information.

Episode 83: Cool Ideas: Keeping It Local

This week on the "Dailicast Moment" host Chris Laning offers some cool ideas for formatting your dailicast. Today, he talks about doing fun facts on your dailicast as a way to attract listeners and followers. TRANSCRIPT: With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Now, last week and this week we've been talking about cool ideas that you can do for your dailicast, particularly if you're trying to find something to do with it. Today I wanted to talk about fun facts, in other words, each day, bringing a fun fact related to your genre. Now for some of you, this might be difficult to do an entire dailicast on. For instance, if you were a plumber or an accountant, really how many facts, no offense, but how many facts are your potential clients really going to want to hear about plumbing and about accounting? But think of it this way. If you were say a local movie theater and you were really trying to promote upcoming films and each day you did a different film fact, sometimes one from history, sometimes from a film that you're currently running. Each and every day, doing a fun fact that someone would want to listen to regarding movies that might really work for you. So think about the genre you're in and decide if maybe doing a fun fact a day just may be a great way to attract listeners and to attract followers to your dailicast. Now that's all for the "Dailicast Moment" for today. Don't forget, if you really want to start a dailicast and you're just unsure what you want to do, you can have a free 20 minute consultation with me. Just a quick call. We can talk over what you have in mind, what your business is, what you're looking to do, and maybe I can help you find the direction that you need to go in. To do that, just head on over to Dailicast.com and there you'll see a link where you can schedule that free 20 minute call. With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Have a great day! See omnystudio.com/listener for privacy information.

Episode 82: Cool Ideas: Fun Facts

This week on the "Dailicast Moment" host Chris Laning continues offering some cool ideas for formatting your dailicast. Today, he talks about using your dailicast to hype a new product, service, or event that is in development. See omnystudio.com/listener for privacy information.

Episode 81: Cool Ideas: Hyping New Products, Services, or Events

It's time for "Mindset Friday" again. This time Chris talks about preparation. TRANSCRIPT: With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Now Happy Friday and it's time once again for "Mindset Fridays" here on the "Dailicast Moment". Today I want to talk about preparation. Now part of this comes to mind because as I record this, Hurricane Dorian is working her way up the east coast. Now, we've been hearing about the hurricane for days and people that were possibly in the affected areas have been prepping and getting themselves ready for it. Now, I haven't done a lot of prepping for it around here because we're far enough from the coast and it doesn't seem like there's any real chance of it hitting here, but probably I should have prepared because I mean really the point of preparing is to be ready for anything. Another key thing that brought home the point of doing preparation was me actually trying to record this dailicast. You see when you do record an episode, you should prepare a few thoughts or an outline for what you want to do because if you don't, you tend to start rambling and getting scatterbrained. And that's exactly what happened to me the first time I tried to record this particular episode. I thought I can go in there and talk about preparation. I did and when I got done it was about four and a half minutes long and rambling all over the place because I didn't take those few moments to lay out a few key points. So that's where I'm going to end for today. When you go to do a recording, be prepared with a few ideas that you want to talk about. Stick to that and try not to go too far off of it. Otherwise the rambling happens and you don't get the best of episodes. Short, sweet, and to the point, that's the way we want to roll. With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Have a great day! Have an awesome weekend! And if you're in the path of Hurricane Dorian, keep safe out there. See omnystudio.com/listener for privacy information.

Episode 80: Mindset: Preparation

This week on the "Dailicast Moment" host Chris Laning offers some cool ideas for formatting your dailicast. Today, he talks about bringing storeis of all types to your dailicast. See omnystudio.com/listener for privacy information.

Episode 79: Cool Ideas: Stories

This week on the "Dailicast Moment" host Chris Laning offers some cool ideas for formatting your dailicast. Today, he talks about bringing inspirational and motivational quotes, stories and advice to listeners. TRANSCRIPT: With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Now all week I've been talking to you about some cool ideas that you can do when trying to figure out what you want to do for your dailicast. On Monday, I talked about how you could bring news, particularly from your industry to your listeners and by doing that you were showing them that you're on top of things and that you know how to digest that information to bring it to them. Yesterday I talked about how you could offer your listeners tips in your particular field. Get a whole bunch of tips offer it to them on a daily basis. Give them something that they can take away each and every day. Now, today I want to offer another thing and this time I want to talk about inspiration and motivation. I know I probably could have divided these up because they're not exactly the same thing, but they do kind of fall in the same category. There are a lot of dailicasts out there that do this where somebody gets on there and brings either an inspirational or motivational moment. Now inspirational would tend to be a little bit shorter, whether it be a quote or just a real brief story that kind of inspires people to do something. That reminds them that they have that ability to do it. Inspire them. Get their day started right. Motivational might be a little bit longer. Where you kind of talk more about, like I do on "Mindset Fridays" about some of the mindset and try to convince people to start thinking in a certain way to change their attitude on things, motivate them to move forward and to get things done. Now both of these are great venues for your business regardless of what you do. Obviously if you're a motivational speaker, it's a no brainer. If you're a business coach or the like also kind of a no-brainer and definitely a great way to reach out and get a hold of people and to get them to really trust in you. But even if you're a more like we were talking about yesterday, the plumber, how would a plumber do motivation? Well maybe you wouldn't make a whole dailicast on it, but you could do similar to like I do where maybe four of the days of the week you talk about whether it's tips or however you want to go there, but on the fifth day maybe you just do a motivational moment. Something that brings home more about who you are. And that's one of the great things about the inspirational and motivational type of dailicast is that the person that's doing it is really bringing a piece of themselves to it. And part of what we want to do is to get people to know you, like you and trust you. If you have a plumber out there that every Friday is giving you a motivational moment, something that really comes from their heart and you feel like you get to know them and trust them, are you really going to have a hard time giving them a call when your pipes burst open? Probably not. Now. That's all for your "Dailicast Moment" for today. I would love it if you can leave us a review if you like "Dailicast Moment". If you're listening in the Amazon Alexa environment, just head on over to Amazon and search for "Dailicast Moment" in the skills section. There, you can leave a rating or review. If you listened to us elsewhere, whether it's iTunes, Google Play store, Stitcher, Spotify, YouTube, head over to those individual channels, find it there and leave a review there. Again, I would really appreciate it. With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Have a great day! See omnystudio.com/listener for privacy information.

Episode 78: Cool Ideas: Inspiration and Motivation

This week on the "Dailicast Moment" host Chris Laning offers some cool ideas for formatting your dailicast. Today, he talks about bringing tips related to your business to potential customers. TRANSCRIPT: With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Now this week I'm going to be kind of throwing some ideas out there to see if you're thinking about doing a dailicast, but you're not quite sure how you want to approach it, I'm going to throw out a few ideas this week of different ways that you can do it. Now, yesterday I talked about you could surf the news, find different news stories and bring one news story a day that really excites you, summarize that news story and then give your opinion on it. Another thing that you can do, and this is very popular among dailicasts, is to offer tips. Now think about this. No matter what type of business, organization or even if you're just yourself, there is a lot of tips that you can offer. For instance, let's say you have a plumbing business and you're trying to promote it using a dailicast. Well, maybe you can offer some simple tips each day that people can do to keep their pipes in great working shape. Maybe you own a landscaping firm and maybe you can offer every day some tips that people can do to make their lawn just look a little bit better. Or you can be professional services, you know, maybe you're an accountant and you can just offer a tip here and there for people to keep organized and things that they maybe aren't thinking about throughout the year relative to their finances. And certainly if you're some sort of business coach or consultant, there's plenty of ideas that you can bring that show you really do know what you're talking about and that you're willing to bring useful information to those listening to you. Now that's all for your "Dailicast Moment" for today. Now don't forget if you want to do a dailicast and you have an idea or you're just not quite sure which direction to go to, just go over to Dailicast.com. There, you can actually schedule a free 20 minute call with me. No obligation. I'll sit down, I'll talk with you and maybe together we can figure out the best direction for you to go when doing your dailicast. Again, that's at Dailicast.com, D-A-I-L-I-C-A-S-T.com. With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Have a great day! See omnystudio.com/listener for privacy information.

Episode 77: Cool Ideas: Tips

This week on the "Dailicast Moment" host Chris Laning offers some cool ideas for formatting your dailicast. Today, he talks about bringing current news stories. See omnystudio.com/listener for privacy information.

Episode 76: Cool Ideas: News

Dailicasts, like an Amazon Alexa's flash briefing, are becoming huge! Its a great way to get your message out and be a part of your listeners' daily lives! The "Dailicast Moment" discusses the what, when, where, why and especially how of doing your own dailicast. Host, Chris Laning, from Neighborhood Stage Productions (http://neighborhoodstage.com) shares insights he has learned in producing dailicasts for clients and for his own endeavors. You can find out more information at http://dailicast.com.

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