Some of the loudest things people say don’t come from their mouths. Shelly O’Donovan is the CEO of the Authentic Influence Group. After walking the halls of government and GlaxoSmith&Kline for years seeing many people rise and fall, she uncovered patterns connecting success to non-verbal communication. Shelly also realized that many aspiring medical and pharmaceutical executives spend a lifetime trying to propel their careers forward, so she stepped in with her experience to help those teams, executives and professionals learn how to use subtle, authentic communication methods to illuminate their message. You don’t want to miss out on gems in this episode. Tune in and learn effective non-verbal communication tips that will help you advance in any healthcare profession.    [00:01 – 02:31] Uncovering the Patterns of Non-Verbal Communication I introduce our guest Shelly O’Donovan Bio  Shelly gives a bit of background around her expertise Finding patterns within politics Training healthcare professionals in those patterns    [02:32 – 16:00] Effective Non-Verbal Communication Tips in Healthcare Shelly shares some fundamental tips to engage with patients  Make sure to address the patient right away Eye contact is key  Resources that help physicians refocus and connect better with the patient Using open body language  Take a deep breath before even meeting the patient  Relaxed and calm vocal tones are as important as the words Building a relationship with the front desk  From how you walk through the door  Avoiding negative non-verbals  Opening up the body language of the other person Increased micro expressions to enhance energy output  Using ornaments - changing your appearance  Shelly dives deeper into utilizing micro-expressions Pulling out who you really are Voice tone naturally follows our facial expressions [16:02 – 26:29] Using Non-Verbal Communication to Build Trust Tips for physicians to motivate their staff  Using your hands more to communicate  Over communicate  Show that you yourself trust your staff Using non-verbals within a sales perspective Keeping your eye on the other person  Pivot based on the other person's body language What Shelly teaches students about navigating Zoom Get your hands into the camera  The importance of lighting  Look right into the camera  Record yourself to see what you do when you speak  Building your own confidence  Learn your own habits  Make tweaks slowly during low stakes moments [26:30 – 28:44] Closing Segment How to connect with Shelly Links below  Final words  Stay tuned for more. Links available below.   Tweetable Quotes: “Just being in the moment with that patient for a minute before you open up the chart… that’s a big game changer, and that really makes a difference in building that trust.” - Shelly O'Donovan  “Speak from a place of passion… it keeps the other person really engaged.” - Shelly O’Donovan  “Using your hands; that is a trust indicator… You want to subconsciously see my hands so you can know whether we’re friends or we’re foes.” - Shelly O’Donovan   Resources Mentioned:  Paul Ekman Group - Micro Expressions   Want to connect with Shelly? You can find her on LinkedIn and Twitter. Go visit https://authenticinfluencegroup.com/ and start illuminating your message!   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott

Patient Convert Podcast

Effective Non-Verbal Communication Tips in Healthcare w/ Shelly O'Donovan #159

If you know your practice changes lives and can change hundreds more, why would you keep it silent from the world? This episode will help you get your name out there. Dr. Schwegman graduated from the University of Cincinnati College of Medicine in 1998. He then served as Assistant Professor of Emergency Medicine for almost 8 years during which time he had numerous awards including "Emergency Medicine Teacher of the Year." Dr. Schwegman then pivoted into Hyperbaric Medicine soon becoming the Chief Medical Director of Hyperbaric Physicians of Georgia and the Chief Medical Officer of HyperbaRXs. He served as the founding co-chairman of the Save a Leg, Save a Life foundation Atlanta chapter and was featured in the Atlanta Magazine as a "2011 Atlanta Top Doctor".    Let’s jump into the episode with Dr. Schwegman as he explains why referral based practices should focus on digital marketing and how to do it effectively.   [00:01 – 05:09] From 45,000 ft High to 45 ft Below I introduce our guest Dr. Schwegman  Dr. Schwegman gives some background on his venture into Hyperbarics Started as an academic emergency physician  Aviation medicine  The leap to sub-specializing in Hyperbaric medicine  Navigating the transition into a private practice  The challenge of running the marketing piece  The importance of educating others Being under a critical lens - evidence based medicine   [05:10 – 14:14] Why Referral Based Practices Should Focus on Digital Marketing We need to change what we do  Referrals in and referrals back out  A difficult area to get referrals in  Dr. Schwegman’s view on the changes in the patient journey  Recognizing the limits of your practice  We had no choice but to evolve  Using digital marketing to educate potential customers  Getting directly to patients  Hiring experts to help and guide Physicians Subverting mental energy costs  The big wins it gives Physicians  [14:15 – 24:11] Bringing in Outside Help to Make Your Practice Successful Patient point of care - using a documentary as marketing  A deeper look at the life changing effects of hyperbarics  Collecting your most powerful stories  How Dr. Schwegman shares the practice of Hyperbaric Medicine with the world Helping people get set up without the pitfalls  All the unique elements that need to be put in place  The benefits of getting a consultant  [24:12 – 35:54] Closing Segment How to connect with Dr. Schwegman Links below  Final words  Stay tuned for more. Links available below.   Tweetable Quotes: “Learning the medicine wasn’t the hard part, it was putting all the pieces together so that you could run a successful practice, and doing so in a manner that always puts patients first.” - Dr. David Schwegman “If we don’t have to keep repeating the same thing day in and day out, that’s a huge win for us… If we’re able to be more efficient by not having to spend as much time educating patients, then we can actually help more people.” - Dr. David Schwegman Want to connect with Dr. Schwegman? Go visit https://hbomdga.com/ to learn how you can get in touch.    Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott

Why Referral Based Practices Should Focus on Digital Marketing w/ David Schwegman MD #158

No matter who you are or what you’re doing, you influence those around you in some capacity. It’s time we learn how to do it effectively. After working as an engineer for the DuPont Company in Nashville, Dr.Jimmy Knott felt led to go into the ministry. He enrolled at New Orleans Theological Seminary, and earned his M. Div., in 1976. He earned his Doctor of Ministry degree from New Orleans Baptist Theological Seminary in May 2002. Dr. Knott’s passion is to assist people in maximizing their impact and help existing and aspiring leaders to better understand what transformational leadership is and does.   Let’s dive into this absolute treat of an episode and learn more about what it means to, not only lead down, but lead up; and how it applies even to physician liaisons.   [00:01 – 06:20] You are Always Leading and Influencing Someone I introduce our guest Dr. Jimmy Knott My father in law and expert Learn a bit more about Dr. Knott Relationship with leadership  Current activities and focuses  Understanding leadership  You may be a leader even if you don’t know  Leadership isn’t always down  It is also across and up [06:21 – 20:18] Leading Up: How Physician Liaisons Can Lead Their Physicians How this concept of leading up can apply to liaisons  The importance of leading yourself first  Figure out how to add value  Ask the right questions How to communicate with your superiors  You need to provide honest feedback Say the things they don’t want to hear  Building trust through regular communication Being prepared to face your boss You are on the front lines  Confront reality  Make great decisions through engagement  [20:19 – 29:44] Set Expectations with Quality Questions  The importance of preparing questions  There’s no way to learn without questions  ‘What does success look like to you’  How to navigate two different Physicians  Credibility = influence  Four questions/items to go through in a meeting  1. What is going well?  2. What is broken?  3. Getting clarity on something specific  4. What’s missing/needed?  Regular meetings are critical to productivity  [29:45 – 35:54] Closing Segment Hitting the highlights of our conversation Lead up Build trust!  Communicate frequently  Anticipate the future and needs for your leader  How to connect with Dr. Knott Links below  Final thoughts Stay tuned for more. Links available below.   Tweetable Quotes: “Any time you try to alter the behaviors or attitudes or the beliefs, the outcomes, of another person, you’ve just become a leader.” - Dr. Jimmy Knott “What can I do to help the men and women I report to… If I add value to them, then the whole organization gets better.” - Dr. Jimmy Knott   “You can’t create a new future unless you’re willing to confront present reality… You have to look those things in the face in order to bring about change.” - Dr. Jimmy Knott   Resources Mentioned:  Leadership Sessions It’s All About Leadership - Dr. Jimmy Knott   Want to learn more about Dr. Knott? Connect on Twitter, LinkedIn, and Facebook. Make sure to go to https://jimmyknott.com/ to upskill your leadership.    Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott

Leading Up: How Physician Liaisons Can Lead Their Physicians w/ Dr. Jimmy Knott #157

Patient engagement is on the rise now more than ever! The question is, are you riding the wave, or missing the swell? With today’s guest, Bryan Oram, you won’t have to wonder because, through Podium, you have every tool you need to be a part of the growing space of patient engagement. Patient’s expectations are high. They are searching for a convenient experience that meets all their needs AND is accessible right on their phone or laptop. So tune into this episode and learn about the future of patient engagement. Bryan Oram is the AVP of Sales Enterprise at Podium - an incredibly powerful platform that helps local businesses get connected with their community to create conversions through communication.      [00:01 – 04:01] Patients Are Looking to Engage with You I introduce our guest Bryan Oram Background   The future of patient engagement is on the rise and it’s changing. Engagement is on the rise Digital engagement is becoming much more important [04:02 – 18:15] The Future of Patient Engagement Higher conversion rates through SMS and digital outreach  People want to leave reviews  It needs to be convenient  How Bryan integrates text messaging into the patient experience  A comparison between text and emailing Email - 20% open rate Texting - 97% open rate The impact of reviews and your online rating Podium’s effects on payment processing  Predictions on the future of engagement Telehealth is not going anywhere How communication is changing [18:17 – 25:39] Changing with the Challenges How large organizations are handling telehealth Creating a ‘frictionless experience’ Handling the frustrations of competition  Why Podium?  Bryan shares his biggest challenges to get to where he is  The challenge of transforming organizations Centralizing your engagement through Podium  [25:40 – 28:59] Closing Segment HIPAA compliant communication How to connect with Bryan Links below  The evaluation process Final thoughts Stay tuned for more. Links available below.   Tweetable Quotes: “The entire patient journey is something that needs to be thought through with a digital lens… It is critical to optimize for it.” - Bryan Oram “Email gets about a 20% open rate… When you compare that to text messages, text messages get about a 98% open rate… and again I can't stress enough how important reviews are.” - Bryan Oram “Effective communication pre and post-visit is going to become more important and more digital than ever before.” - Bryan Oram   Want to learn more about Bryan? Connect on LinkedIn or email bryan.oram@podium.com. Be sure to check out https://www.podium.com/v9/ and get every resource you need to make your business win through engagement!   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott

The Future of Patient Engagement w/ Podium’s Bryan Oram #156

Imagine that you had knowledge that only 3 people in the whole world knew, but no way to convey your thoughts and expertise? That doesn’t have to be the case. There are ways to generate specialty patients and video marketing that highlights your unique practice and service is one of them. In this episode, you’ll learn from a guest that is so unique, that only 3 people in the world do what he does and he’s gained worldwide recognition by generating new specialty surgery patients via video marketing.  Dr. Tim Tollestrup, MD is a General Surgery Specialist in Los Vegas, NV and has over 20 years of experience in the medical field. He is a pain focused peripheral nerve surgeon, with extensive training in this largely unknown field. Apart from his practice he is an avid educator and has co-authored several medical articles focusing on peripheral nerve related topics, including one that appeared in the Journal of Reconstructive Microsurgery. He graduated from University Of Utah School Of Medicine medical school in 2001.     [00:01 – 04:11] Getting People to Know You Know Something Different I introduce our guest Tim Tollestrup MD Some background   The uniqueness of Tim’s practice  3 total practitioners world-wide  Educating people on something so under the radar [04:12 – 18:24] Generating New Specialty Surgery Patients via Video Marketing Tim’s intro into his video marketing strategy No other option Educating patients directly  Benefits of video The importance of patient testimonials Rising above conventional means of advertising  The means to get videos done It doesn’t have to be hard  How to capture the patient testimonial Behind the scenes of filming a procedure Consent and execution  Thoughts on live videos [18:25 – 28:51] Finding the Perfect Fit for Your Practice  The types of patients who are a perfect fit  How peripheral myopathy affects so many people Referral sources  The challenges and lack of information in this field Advice on building relationships with a liaison  4 types of people to look out for [28:52 – 33:40] Closing Segment How to connect with Tim Links below  The evaluation process Final thoughts Stay tuned for more. Links available below.   Tweetable Quotes: “I just found myself banging my head against the wall trying to get doctors to understand what it is that I did, number one, and number two - who would be appropriate referral patients to send me.” - Tim Tollestrup, MD “I realized, pretty quickly, that patients who have these problems get it, immediately. When you start talking to them about what they’re experiencing, they get it… So I realized I had to take this message directly to patients.” - Tim Tollestrup, MD “This is clearly the way to communicate with patients in 2021… Get in front of the camera and get comfortable.” - Tim Tollestrup, MD Want to learn more about Tim? Connect on YouTube and Facebook. Are you right for a procedure with Dr. Tollestrup? Find out by emailing patients@tollestrupmd.com to start your evaluation. Check out https://nevadanervesurgery.org/ and see how he is leading his field online.   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott  

Generating New Specialty Surgery Patients via Video Marketing w/ Tim Tollestrup MD #155

LinkedIn is possibly one of the most underutilized yet powerful tools for a medical practitioner to build a network and reach their audience. So let’s get that tool in your hands so you can get ahead of the curve. When you learn to leverage LinkedIn, you’ll find that more and more people will come to you. Whether you’re just starting to build your platform or you're a veteran, today’s episode will give you some important advice on upping your LinkedIn game. Michael David Chapman is Founder of the LeadIn Social team; an experienced group of very proficient individuals who are excited to see people's business and influence grow. He provides entrepreneurs and business leaders a human alternative to automated or bot-driven lead generation and appointment setting services. Michael does this by helping business owners use LinkedIn to extend their reach and grow their business.   [00:01 – 03:55] How to Start Your LinkedIn Journey I introduce our guest Michael David Chapman  Some background  3 ways to win your LinkedIn journey  Running ads  Content marketing with engagement  Direct outreach  [03:56 – 17:30] Using Sales Navigator to Outreach Effectively  Michael talks about sales navigator Using outreach effectively   Knocking on the digital door The 3 gates How physicians look at sales Not pitching, but building connections  Reaching your target audience [17:31 – 32:10] The Numbers Matter Michael talks about how he got started and found success A giver’s game Consistent GOOD content Create and contribute to community groups Why the numbers really do matter  Getting rid of the ‘vanity’ out of vanity numbers Michaels thoughts and recommendations on the Linkedin changes [32:11 – 36:12] Closing Segment How to connect with Michael Links below  Final thoughts Stay tuned for more. Links available below.   Tweetable Quotes: “The ability to knock on someone’s digital door, not pitch them, bring them something of value over the long run; that’s the equivalent of you knocking on my door trying to sell me something versus throwing a flyer in my yard hoping that I see it.” - Michael David Chapman   Resources Mentioned: LinkedIn Sales Navigator Want to learn more about Michael? Connect on LinkedIn and Twitter. Check out http://www.leadin.group/social/ and start building your connections.   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott

Growing Your LinkedIn Reach w/ Michael David Chapman #154

Your patients are talking, connecting, and engaging on social media everyday; but are you a part of their conversation? It can sometimes feel like there isn’t a ton of value in focusing on social media, but in this episode you’ll see that it is vital to the life and success of not just your practice, but your overall message and thought leadership. Let’s dive in and gain some valuable tips on improving your patient’s social media engagement. We’ll take a look at first growing a loyal follower base in the simplest way possible and then some winning strategies that will optimize your content and overall results.    [00:01 – 02:41] The Value in Social Media Let’s talk all things social media!  Today’s topic - Tips to improve patient social media engagement  There is real value in upping your social media game but it takes planning [02:42 – 11:33] How to Grow a Loyal Audience  The key is consistency  Step 1 - Put a face to it Step 2 - Post engaging and educating content  Step 3 - Plan and optimize - it’s time to connect [11:34 – 18:51] Tips to Improve Patient Social Media Engagement Logistics - seeding new likes and running offers ads Making it easy for your customer avatar to engage  Join in with the conversations that excite you  Example of Justin’s campaign  Leave your content with questions    [18:52 – 22:59] Closing Segment Don’t be afraid to get your team involved The Big Idea Approach Final thoughts Stay tuned for more. Like and comment for a chance to win a free consultation    Tweetable Quotes: “It offers a lot of tools when it comes to marketing, a great way to connect and most importantly really put yourself out there as that thought leader - that expert, and grow that brand; but it all starts with engagement.” - Kelley Knott “Don’t feel overwhelmed, and don’t give up. It’s all about consistency and growing your network…” - Kelley Knott   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott

Tips to Improve Patient Social Media Engagement #153

“Your patient’s success depends on the success of your practice.” In this episode you’re going to learn that you have control over your own reputation and therefore the success of your urology practice. Do you love what you do? Do you come into work smiling? If you put this marketing guide into practice, and build your network and rapport, your patients will feel the same! John Lin MD, is a leader in the field of Urology. After working in entertainment business management with a Beverly Hills financial firm and founding a computer consulting business, he pursued a career in medicine at Saint Louis University School of Medicine where he graduated with a Distinction in Research. He initially practiced in Lake Havasu City and was awarded Physician of the Year in Lake Havasu City in 2004. His expertise has even led him to become an advisor for google health.     [00:01 – 02:50] Leveraging Social Media to Build a Happy Practice I introduce our guest Dr. John Lin How Dr. Lin leverages social media and built a network [02:51 – 11:46] The Success of Your Patients and You How Dr. Lin started out - exploring options against better judgement  Building a successful practice for successful patients The reputation process - you have control over the reviews Resources to help capture reviews  [11:47 – 26:33] Get Known, Create Content  Dr. Lin talks about loving what you do and building on it  Making it easy for patients to engage - remove the friction Do you need to be a social media marketing expert? Dr. Lin’s story and experience  Don’t focus on selling but education  Ways to build know, like, and trust [26:34 – 39:11] The Most Powerful Medical Asset  The value of supporting the people in your community  Major things to avoid and be aware of as a urologist  Dr. Lin provides examples of successful review content curation Happy leader, happy office, happy patients    [39:12 – 44:08] Closing Segment Dr. Lin’s advice on creating content  How to connect with Dr. Lin Links below  Final thoughts Stay tuned for more. Links available below.   Tweetable Quotes: “Everyone says to go one way, I like to explore the other options… concentrate on things you REALLY enjoy doing.” - Dr. John Lin “We value a couple of things, one is money, and two is time. So Anyway you can make it easy for patients to engage with you… that’s what you want to do, and that’s all about removing friction to access your practice.” - Dr. John Lin  “Patients are not going to buy your product or service unless they know you, they like you, and trust you.” - Dr. John Lin Resources Mentioned: Rater8 The Thrive Urology Practice Facebook Group Want to learn more about Dr. Lin? Connect on LinkedIn and Check out https://sunriseurology.com/care-team/your-provider/ and reach out.    Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott  

Guide to Marketing Your Urology Practice w/ John Lin MD #152

As a Med Spa owner, how are you driving patients? Getting out of the, ‘If I build it they will come mentality,’ it’s really what you do with your social media, content, and consumer engagement that will bring you success in this field. So when it comes to marketing strategies, where do you start and how do you do it right? Dive into this episode to learn all about what to do, what to avoid, and effective ways to get it done in your Medical Spa marketing.   [00:01 – 02:42] Your Success is Tied to Your Marketing Welcome to the 50th episode special!  Today’s topic - Medical Spa marketing strategies. How your social media ties directly to your success as a Med Spa [02:43 – 21:18] Leverage Your Platform, Curate Your Content The most successful platforms we see work, and why Practical tips and tools that can help you narrow down and reach your audience The importance of content and the processes that will work best for you “The big idea process” - distributing your content effectively  Value first, sell later [21:19 – 41:54] Building Rapport with Your Consumers Reviews are critical - how to build your reputation  Winning the ‘onsite SEO’ game When everything is in place, it’s time to re-market correctly Don’t marry before you date Navigating cold and warm audiences [41:55 – 45:53] Closing Segment Make sure to track all your results Final thoughts Stay tuned for more. Links available below.   Tweetable Quotes: “The most important thing to have in mind is - plan ahead; especially in content creation, on the video side, a month in advance.” - Justin Knott “This is about to be your explosion and dominance on injectables online with social media…”- Kelley Knott “Focus on educating and providing value to patients 90% of the time.” - Justin Knott   Resources Mentioned: Google Analytics Call Tracking Metrics Episode: How to Track Marketing Campaigns  Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott  

Medical Spa Marketing Strategies #150

Sick of running around, having to answer to someone, and experiencing burnout because of the nature of your job? Then it’s time to start paving your path to building the medical career that you love.    Now that you’ve set your mind around it, the next question is, how do you start? You’re in luck! Because today Dr. Andrew Tisser joins us to give us tips and guide us towards the process.   [00:01 – 04:09] Physician Burnout Who is Dr. Andrew Tisser? Andrew talks about his podcast, Talk2MeDoc Andrew on physician career burnout. [04:10 – 16:18] Go Out and Set Your Own Course You create the career that you like. It’s not going to be handed to you. If you’re in it for money, then you’re on the wrong career path. Andrew discusses that entrepreneurship is not for everyone. Figure out your “why, what, and how?” [16:19 – 30:47] Getting Started Andrew talks about how he started pursuing the career that he loves Building your personal brand Andrew’s advice for the people saying they don’t have the time Creating content and Andrew’s opinions on the different social media platforms Starting your own podcast? Andrew shares tips on how to build your audience. [30:48 – 33:40] Closing Segment Final thoughts Reach out to Andrew. Links available below.   Tweetable Quotes: “You’re supposed to not be unhappy when you get out of training.” – Andrew Tisser “You need to create a career that you like. It’s not just going to be handed to you.” – Andrew Tisser   For more information about Andrew and his podcast, visit his website at https://www.andrewtisserdo.com/. Follow him on Facebook, Instagram, LinkedIn, Twitter, and YouTube. Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott

Get off the Treadmill & Build A Medical Career You Love w/ Andrew Tisser MD #150

TIME is our most valuable resource. That’s why we must learn how to use it properly. Instead of wasting our time on things that would not benefit us, let’s choose to focus our time on personal development and productive things. Let’s choose to use our time wisely, but using our time wisely doesn’t mean all we’re going to do is work, work, work -- we should also spend some time to rest and relax.   [00:01 – 06:51] Sabrina’s Story Sabrina talks about her background Sabrina on constantly feeling the need to prove herself [06:52 – 24:09] Performance, Productivity, and Time Avoid physician burnout! Sabrina discusses how you can once again start moving forward. How to become unstuck? Change your mindset towards using your time! The Different Time Zones Desire Distraction Disinterest Debt [24:10 – 28:25] Organizations and Their People  The roles and responsibilities of organizations to avoid their people’s burnout [28:26 – 32:33] Closing Segment Sabrina discusses her specialty and how you can avail her services Ways to contact her available below. Final thoughts for the listeners   Tweetable Quotes: “Nothing in life [is] actually better without change, and change is what most of us resist.” – Sabrina Runbeck “I actually believe all of you deserve to have more precious time to enjoy everything you have accomplished and have that DOUBLE WIN in your career and your life and feel powerful and passionate at the same time.” – Sabrina Runbeck     Resources Mentioned: www.sabrinarunbeck.com/blueprint   Learn more about Sabrina and her services at https://sabrinarunbeck.com/.    Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott

Physician Productivity: Max Your Most Valuable Resource - TIME w/ Sabrina Runbeck #149

Kenneth is the VP of Marketing for Text Request, an online business texting service. He’s won awards for his work in sales and psychological research. He’s also worked with many businesses, from pre-launch startups to billion-dollar companies, to help them achieve their goals.   [00:01 – 09:03] What is Text Request? Kenneth explains what they do at Text Request Improving patient engagement through text messaging SMS and its adoption across different age brackets [09:04 – 14:02] HIPAA Compliance Is HIPAA a concern with text messaging use for marketing? [14:03 – 25:39] Leverage Text Messaging We discuss the ways on how you can leverage text messaging in marketing initiatives Areas where you can use text messaging in the patient life cycle [25:40 – 30:27] Closing Segment Using text messaging in the patient life cycle to improve the patient’s journey Connect with Kenneth. Links available below.   Tweetable Quotes: “People aren’t going to unlearn convenience, and these digital communications have become incredibly convenient for a lot of people.” – Kenneth Burke   Resources Mentioned: HIPAA – Health Insurance Portability and Accountability   You can connect with Kenneth on LinkedIn or send him an email at kenneth@textrequest.com. Sign up for Text Request at https://www.textrequest.com/   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott

Kenneth Burke Text Messaging #148

When people think about marketing and branding, they get confused. They have misunderstandings that these two are the same, but the reality is, they are two very different things! But what makes them different? Join us as we unravel the true meaning of marketing and branding. We also talk about why you need to build your brand constantly and how marketing and branding work together to push your organization higher.   [00:01 – 14:03] Find Your Brand What does Jared Johnson do? Podcaster, marketing consultant, content creator Jared explains what Branding is How to build your Brand Personal branding and organizational branding [14:04 – 23:32] Brand Engagement Jared shares tips and advice on how to increase your brand engagement The power of social media Differentiate yourself from your competition Look into the lens of a patient [23:33 – 36:52] Digital Marketing and Branding We talk about Digital Marketing Where digital marketing and branding should meet Social media and content creation [36:53 – 42:11] Closing Segment Jared talks about his podcast, Healthcare Rap Quick plug to https://shift.health/, a healthcare Content Network. Get in touch with Jared. Links available below.   Tweetable Quotes: “What are you branding? Are you branding yourself as a provider, or are you part of a group that you want to provide? And the answer is not the same for everybody.” – Jared Johnson “In my mind, brand engagement is what gets people to care about your brand.” – Jared Johnson   You can get in touch with Jared through LinkedIn, Twitter, or at https://shift.health/ Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott

Do I need Branding? Or Marketing? Aren’t They the Same? w/ Jared Johnson #147

Scott Burgess is the founder and host of the Healthcare360 Podcast, where he discusses topics surrounding the healthcare system in the US market today. He orchestrates a diverse, raw conversation while exposing what is really going on behind big healthcare and offers insight on how to fix it. In this episode, we dive into Scott’s process as a content creator, atypical healthcare topic points, emerging technologies, present and historical healthcare trends. [00:01 – 23:08] Behind the Scene of Content Creation Scott talks about his content creation process Keep things fresh Scott’s advice for people looking to start a podcast Creativity – your willingness to do what others won’t Do your homework – research your areas of improvement [23:09 – 42:26] Changing the System Scott shares his view on people studying the medical system Changing people’s view that ‘healthcare = payment.’ The evolution of healthcare Questions you should be asking and looking for [42:27 – 53:56] Closing Segment The more we share, the more value we get back We do a recap on the takeaways for today’s episode Invest in personal growth and self-improvement Find your true authentic self Final thoughts   Tweetable Quotes: “Just go out there and start doing it.” – Scott E. Burgess   You can connect with Scott on LinkedIn or you can visit his website to learn more about him.   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott

Behind the Scenes of Content Creation w/ Scott Burgess #146

People might not know who they are, but administrative professionals are the heroes behind keeping the practice intact and ensuring that they stay afloat and maintain their day-to-day operations. Our guests for today are Brenda Messick and Marcus Bullock. They are expert Medical Practice Administrators, and together they combine over 40 years of experience. In this episode, we talk about their backgrounds and work as Practice Admins. They share tips, strategies, and advice that blossomed from their experiences throughout their career. Indeed, they are unseen heroes that hold essential roles in their practice’s success. [00:01 – 01:03] Opening Segment Our guests, Brenda Messick and Marcus Bullock introduces themselves [01:04 – 17:50] Medical Practice Admins Brenda and Marcus talk about their backgrounds and how they found themselves working as Medical Practice Administrators They talk about their roles as Practice Administrators Advice from one admin to another – Brenda and Marcus shares tips from their 40+ years of combined experience [17:51 – 24:23] Education and Networking We discuss why there is a need for continued education and expanding your network [24:24 – 30:11] Connecting People and Bringing Value Brenda and Marcus talk about how they identify people, clients, and other physicians that could bring value to their physicians. [30:12 – 34:46] Medical Group Management Association Are you interested in joining the Medical Group Management Association? Marcus discusses how you can apply! Brenda talks about the value of joining the MGMA. [34:47 – 38:50] The Spring Conference We talk about the most anticipated conference for physicians, liaisons, and practice administrators. Where, when, and how you can join! [38:51 – 49:10] Marketing Marketing the Practice – how to become more effective [49:11 – 01:04:23] Question & Answer We exchange questions about our personal lives, work, and other topics Marketing health plans What is a Physician Liaison? [01:04:24 – 01:07:30] Closing Segment Final thoughts Connect with Brenda and Marcus. Links available below.   Tweetable Quotes: “The administrator will succeed if they have the support of the physicians.” – Brenda Messick     Get in touch with Brenda: LinkedIn: https://www.linkedin.com/in/brendamessick2008/ Get in touch with Marcus: LinkedIn: https://www.linkedin.com/in/marcus-bullock-2592359/   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott

Practice Admins: The Unseen Hero’s w/ Marcus Bullock, CPC and Brenda Messick #145

Healthcare Marketing expert and agency owner Kelley Knott brings you the Patient Convert Podcast. I talk about everything healthcare marketing including strategies, tactics and tips to grow your healthcare organization and have fun doing it! Discover new ways to boost your marketing covering topics including social media marketing, SEO, physician liaison training, content marketing, lead generation and more. This podcast is created for the go-getters and healthcare organizations just like you!

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