Welcome to HubnSpoke episode 58. Part 2 of the analysis of the 11 features of the HubSpot Free CRM that are outstanding and represent sensational value. Passionate HubSpot users, Adam Steinhardt and Zaahn Johnson investigate the free features including:   It's a two part podcast following the training we delivered for HubSpot Free customers. As HubSpot Solutions Partners The Kingdom team do loads of sales and onboard training for HubSpot. Normally for paid portals. It's unusual for us to do training on the Free HubSpot CRM, but after preparation, we were legitimately surprised at how powerful the HubSpot CRM really is.   The chatbot. It's free. Seriously cool. Discover it. Live Chat. Everyone should have it. We have over $100,000 of business generated from Live Chat in just one year. Get it. It's free. Five active lists. It's the best part of HubSpot. Use the five freebies to set up your sales funnel stats. This feature shouldn't be free. List Saving. The ability to save list filters for your team is incredibly powerful. A great tool for productivity. This shouldn't be free either. Forms. Easy to make and easy to embed. Hidden fields are priceless for making your segmentation. It should be $9 a month, not free. Email integration with the major platforms. Every time you type an email using Gmail or Outlook, it's logged in the CRM. Perfect for consolidated sales communication.   Discover the full blog here  https://www.thekingdom.com.au/11-features-of-hubspot-free-crm

HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson

Episode 58 - 11 Free Features of the HubSpot Free CRM - Part 2

Episode 57 - 11 Free Features of the HubSpot Free CRM - Part 1 Episode 57, The Kingdom team of Adam Steinhardt and Zaahn Johnson focus on 11 features of the free HubSpot CRM that should not be free but are. It's a two part podcast following the training we delivered for HubSpot Free customers. As HubSpot Solutions Partners The Kingdom team do loads of sales and onboard training for HubSpot. Normally for paid portals. It's unusual for us to do training on the Free HubSpot CRM, but after preparation we were legitimately surprised at how powerful the HubSpot CRM really is. Episode 57 of HubnSpoke also revealed for the first time the Campaign Warrior software that The Kingdom team have been working on for years of development. 

Episode 57 - 11 Free Features of the HubSpot Free CRM - Part 1

Episode 56 was all about an inbound marketing tips and tricks page, featuring 21 Trade Secrets on website building. We discuss the numbers 15-21 in part 3 on ways to fire up your website with simple innovations. Are you looking for small ways to make big improvements on your website? Discover why you should have your search bar front and centre on your website. Find out why you need to have the Facebook Pixel and Audience re-marketing working for your website. LinkedIn is coming back. Use its features to your advantage. Visit the website page here. https://www.thekingdom.com.au/website-trade-secrets-inbound-marketing   Years of working with HubSpot and becoming an Adelaide and Irvine California based HubSpot Platinum Partner, we help you with ways to increase your website engagement.

Episode 56 - 21 Trade Secrets for your Website Part 3

Episode 55 was all about an inbound marketing tips and tricks page We discuss the numbers 8-14 in part 2 on ways to fire up your website with simple innovations. Are you looking for small ways to make big improvements on your website? As Inbound marketing experts and have years of experience in building websites, the HubnSpoke team reveal their trade secrets. Years of working with HubSpot and becoming an Adelaide and Irvine California based HubSpot Platinum Partner, we help you with ways to increase your website engagement. Podcast Episode 55 is part 2 of the trendy analysis of inbound website strategies. Zaahn Johnson and Adam Steinhardt go through items 8-14 on the list of the powerful website marketing tools we deploy daily. Designed to make your digital marketing generate more leads and sales and get more value from your website. Visit the website page here.  https://www.thekingdom.com.au/website-trade-secrets-inbound-marketing https://www.thekingdom.com.au/hubnspoke/episode-55-website-secrets-part-2

Episode 55 - 21 Trade Secrets for your Website Part 2

Episode 54 was all about a powerhouse web page, featuring 21 Trade Secrets on website building. We discuss the first 7 of 21 ways to fire up your website with simple innovations. Designed to have an immediate impact, these trade secrets will get you more leads and sales from your website investment. Visit the website page here. https://www.thekingdom.com.au/website-trade-secrets-inbound-marketing Zaahn Johnson and Adam Steinhardt talk in-depth about the first seven ideas, along with a greater explanation of the software tools and websites featured to make your website flourish.   The Kingdom help busy marketing professionals build prestige websites with continuous improvement, so they get value and growth from their technology investment.       

Episode 54 - 21 Trade Secrets for Your Website - Part 1

 The HubnSpoke team are back at it, with Episode 53. In this Episode, Zaahn Johnson and Adam Steinhardt investigate Friction Free Selling. HubSpot has launched a new accreditation, Frictionless Sales. It's free and a good way to get your sales team more productive. Here's what HubSpot say about it. "In the world of inbound, businesses are visualized as flywheels instead of funnels. A flywheel is a machine that stores rotational energy, and its spin represents your company's growth. You can increase that growth by adding force to the flywheel or by removing friction from it.  Sales organizations in general have no problem using force. If you want to help your sales team grow better, you need to find ways to remove friction. Learn how to use the frictionless selling framework so that your team can spend more time selling. Also, discover how to align your team with your target buyer and how to transform your team through a culture of learning." It's free. You can sign up here.  What we are loving Zaahn is a fan of the Hard Bounce feature in HubSpot that automatically builds a list of the hard bouncing emails. It's a neat HubSpot feature that saves time and money.  The Apple iPhone 11 just got released. iPhone pro? Yep. Adam loves the website. Find out why. Zaahn loved the recent Inbound conference and spoke with enthusiasm about this years speaker line up.  Adam's app of the week was PicMonkey. Zaahn illuminated the cool HubSpot feature that allows you to discover more about what your competitors are publishing.  

Episode 53 - Frictionless Sales and Inbound 2019

Episode 52 of HubnSpoke sees the HubSpot expert team of Zaahn Johnson and Adam Steinhardt discuss the all new features of the HubSpot Service Hub. It's an entirely new part of the HubSpot platform, one that is very exciting for sales and marketing professionals looking to maximize the benefits to their customers. The HubSpot Service Hub features the new Knowledge Base. If you are looking for a knowledge base for your business, then now is the time to consider HubSpot. Not really replacing those businesses on Zen Desk, but certainly an option for companies that have not got a Knowledge Base in place. The HubSpot marketing team would be hard at work, introducing Job Tickets to the world, along with the new Conversations part of the tool. All this makes for a fantastic new part of your HubSpot portal. Adam and Zaahn have some outstanding tips for Facebook users and HubSpot lead flow operators. Tune in to discover the latest.

Episode 52 - Discover the New HubSpot Service Hub

Discovering Facebook Workplace Adam Steinhardt and Zaahn Johnson talk about the Facebook Workplace connection with Facebook. Looking at the home page of a website and investigated the Calls To Action on the page. We examined the webpage information.  Are you making assumptions about your marketing? The Optimization tool allows you to determine which CTAs are working. Do you have enough CTA on your website? Are you tracking the activity of your customers? Look at the Optimization in HubSpot and discover. To get the most out of your personas, why not role-play the way your persona would approach your website? By doing this, you are better able to investigate and appreciate your website experience from the users perspective. #GirlBoss, social media expert Zaahn Johnson reached out to other Girl Bosses around the HubSpot world. Nicole Pereira from San Diego, the co-founder, and CMO of Campaign Creators. Nicole had the great idea of a visual journey builder to show how people move through a campaign.   Stuff that makes your day. Does your business have a digital style guide? Make sure you have your web colors, web fonts, email fonts, hashtags stored in your digital style guide.  As websites get bigger, they need to have consistency. A digital style guide keeps your organization on the same page.

Episode 51 - Integration of HubSpot with Facebooks' New Paid App

This week's special edition, we welcome the veteran of no less than 172 HubCast podcasts, George B Thomas. We are delighted to have George on the show to discuss his latest move from Impact to Impulse, both major Diamond HubSpot partners in the United States. In this episode, George talks about the highlights of four years doing the HubCast, as well as how 19 HubSpot certifications have impacted his professional career. George is a HubSpot expert that bleeds orange. Zaahn Johnson and Adam Steinhardt were delighted to discover his stories. An accredited HubSpot trainer George has consulted to HubSpot customers globally. We discover his adventures as being a polished professional speaker, plus we find out the secrets behind his remarkable show notes. Discover this charming interview and get a terrific insight into the world of George B Thomas and the HubCast.

Episode 50 - Special Guest HubCast Star, George B Thomas

We examine the new menu structure of HubSpot, with the unification of the Sales and marketing menu HubSpot now has successfully unified the two different platforms. We discuss the merits of the new menu and reveal some ways we think HubSpot can improve the menu. Zaahn is a big favorite of Canva and discusses its benefits as well as giving the thumbs up for the Featured Image being available for the Website and Landing Page HubSpot tool. The Kingdom team use Canva to reference the latest sizes of social art. We help HubSpot Partners with some tips on how to manage digital styles, about best ways to get Instagram hashtags working with the HubSpot social tool Adam talks about the benefits of keyboard customization in iOS and MacOS. The big reveal in episode 50 is a special guest upcoming.

Episode 49 - The HubSpot New Menu Structure

The Kingdom digital marketing experts and HubSpot Platinum partners dig into the sales CRM benefits of reporting dashboards that allow you to create a competitive environment for your sales team. HubSpot success is determined by how well you train sales teams. Successful sales conversion means the platform investment is justifiable. No matter how successful the marketing department is, if the sales teams are not closing deals, then HubSpot will fail. The Kingdom digital marketing team estimate that it takes up to 10 hours of training for sales teams to appreciate and understand the HubSpot CRM. Zaahn Johnson discusses the desire to have a like button that allows you to acknowledge a note or transaction in the HubSpot Activity Timeline. We discuss the benefits of having the HubSpot API library extend to email creation as well as announcing the big reveal of what we were doing in our nine-month break, coming up in Episode 50, just two weeks away.

Episode 48 - Sales Dashboards That Motivate Sales Teams

Welcome back to HubnSpoke Episode 47. After a leave of absence, Adam Steinhardt and Zaahn Johnson return to the HubnSpoke podcast talking about the HubSpot Facebook Ads Add-on. Facebook ads are very much a part of every day digital marketing life. The power of Facebook grows and grows; now the Audience tool makes a substantial difference. HubSpot Syncs automatically with the Facebook Ads. Social media expert Zaahn Johnson gives her vote, thumbs up or thumbs down on if the HubSpot Ads add-on is worth it.  We discuss the reporting dashboards. Are you looking for reporting tools for HubSpot? The versatile new reporting tool can be quickly added to dashboards and used for email reports. Adam is excited about the future of the HubSpot Website Building tools, formerly the HubSpot COS.  Find out more about the power of Lists, plus some helpful tips for businesses that are running more significant HubSpot portals. Zaahn has a brilliant tip on how to use forms to help your sales team. Discover more...

Episode 47 - 9 Months of Great HubSpot Features

Are you looking to make the most of your inbound marketing and advertising efforts? Investigating Reporting - Clever reporting tricks to maximizing ROI. Inbound marketing is the process of attracting people to your website with engaging content. In this episode, we look into the benefits of Inbound Marketing and the statistics that it presents to help you refine what is working for your digital marketing. For every $92 spent acquiring customers, only $1 is spent converting them. (Econsultancy, 2016) (Source: https://www.hubspot.com/marketing-statistics) It is one of the great benefits of digital marketing vs. traditional advertising like television and radio. Digital marketing gives you accurate feedback on the performance of everything you are doing. This allows you to refine your efforts. Discover how using your triggers and stats to get you results, or find the weaknesses. Find out how you can make use of the data that can give you clues as to what is going on with your marketing.   88% of marketers want to know how to measure their return on investment for social media activities. (Social Media Examiner, 2015) (Source: https://www.hubspot.com/marketing-statistics) How can you use stats to appreciate your weaknesses and strengths? Let us say you get 150 clicks from your Facebook ad clicks, but only one conversion on the landing page? We help you understand where the weaknesses are.  

#46 Clever Reporting Tricks to Improve Marketing ROI

In today's episode 45 of HubnSpoke we ask the question, What is the best automated sales and marketing tool for business? The answer is none of them if you don't plan to make a significant investment in training and change management. The business case for automated sales and marketing software programs is compelling. We are talking about software like HubSpot, Marketo, Infusionsoft, Pardot, and Eloqua. These platforms can make a significant difference to your business. But you must invest the time required to deploy and training your staff on the programs.   Marketers using automation software generate 2X the number of leads than those using blast email software and are perceived by their peers to be 2X as effective at communicating. (Autopilot, 2015) (Source: https://www.hubspot.com/marketing-statistics) Without a dedicated investment in time, then the platform will not be successfully deployed, and the results will not come, through no fault of the software. Training on the systems is critical and needs to be ongoing, consistent and in pace with the deployment speed of mar-tech innovations. HubSpot what is a remarkable tool its power is substantial with so much power comes the need to ensure that the operators understand how to  Fortunately how is what makes it easier for us by providing free certification classes All marketing people working with sales and marketing software, like HubSpot should have the inbound sales and inbound marketing certifications. This is what the HubSpot Academy says about its inbound certification. "HubSpot Academy's free Inbound Certification course consists of twelve class lectures that span the four stages of the inbound methodology. From optimizing your website, to landing page anatomy, to honing your inbound sales skills, this free certification course covers the basics of what inbound is all about." http://certification.hubspot.com/inbound-certification These certifications provide a strong understanding of the methodology behind inbound marketing and help you unlock the digital marketing power of content marketing. The HubSpot sales and marketing platform has powerful tools. But you must have the skills to understand how to use them. We also discussed Last Pass the handy password saving tool that makes it easier to remember your passwords.

# 45 - A Surprising Answer to What is the Best Automated Sales and Marketing Platform?

Are you creating evergreen content? Evergreen content is content that has an unlimited shelf life. Ideally, you wish to create content that is rising the Google search engine rankings. It takes a long time to get your pages ranked on Google. If you are producing content that is helpful to your prospects, then your content is always helpful. The longevity of most content, particularly if it is not related to a short term sale or a season means that many of your website pages are solving customer problems for a long time. Inbound marketing is the process of using content to guide your prospects down the sales funnel on your site. It's the process of attracting people, then engaging them with useful content, and converting them into appropriate actions and offers. Finally the process of then delighting them by actually having them as customers.   75% of HubSpot's blog views and 90% of blog leads come from old posts. (HubSpot, 2014) (Source: https://www.hubspot.com/marketing-statistics) The first step it to always make sure you're answering people's questions, providing content that is relevant to the people coming to your website. Engaging, entertaining, educating, visually attractive, strong content, not just wishy-washy words on pages. Keyword focused, making sure that you're going to capture people's attention, I guess. If it's content that you're posting on social media, with a link back to your website, making sure that visual is strong, with really catchy headline   I think that's critical. If you're going to get ROI out of inbound marketing, you have to create content. Make sure that content is evergreen then you can use social media to post the content to the world on a regular and consistent schedule. The reason why we now have to take this on board and embrace it is that the world of sales has completely changed.   47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. (Demand Gen Report, 2016) (Source: https://www.hubspot.com/marketing-statistics)   The consumers have all the power. They're the ones who can read the websites, discover, and learn what's out there all the websites of the world. As business people, it's absolutely part of your job now to create content and provide information to the customers via your website. Most importantly, you've got to go ahead and go through the process of creating content for your website. If you want to get ROI, you've just got to do it. Let's put that into perspective. It's all well and good to say, "Let's create content," but let's talk about actual volumes of content. We're not talking about a page a month, a blog a month. We're talking about a blog a day, making it evergreen means the investment last for a long time.

# 44: The Power of Evergreen Content on Your Website

Join the The Kingdom as we cover all things Marketing. We are content marketing experts, combining our social media and digital marketing skills with the powerful HubSpot Sales and Marketing Software. Is your business looking for an advantage that disrupts your marketplace? Find out more at https://www.thekingdom.com.au/hubnspoke

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